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Aakash GuptaAakash Gupta

How I make $18K/mo with a niche podcast (STEAL THIS)

Starting this podcast wasn’t an easy decision. It takes up nearly half my time. And for months, it wasn’t making any money. But fast forward to today, and the podcast is now profitable and central to my creator business. So I did something different this week. I recorded a solo episode breaking down everything I’ve learned: - How I built and monetized a niche podcast - The exact growth engine that powers the show today - Some killer AI workflows I’ve learned for your job search and PM job 🎥 Timestamps: Part 1: How I Built and Monetized a Niche Podcast 0:00 - Exponential Growth Finally Happening 1:21 - How I Grew This Podcast 4:25 - Learning From 80 Episodes 8:47 - How Podcasts Make Money 10:03 - Ad 11:55 - My Dream Job: OpenAI Part 2: 2 Killer AI Workflows for Your PM Career 15:48 - AI Resume Transformation Demo 21:21 - AI Prototyping Revolution 31:17 - Ad 33:04 - Live Prototype Building Demo Part 3: Top 28 Questions About PM, Life, and Being a Creator 40:42 - Why 2025 Great For PMs 48:33 - AI PM Skills Roadmap 53:17 - Zero to 250K Followers 59:24 - LinkedIn $525K Salary Jump 1:05:07 - Newsletter Success Stack Rank 1:09:47 - Breaking Into US PM Jobs 1:19:14 - MBA to PM Roadmap 1:24:58 - Sprint Prioritization Framework Podcast transcript: https://www.news.aakashg.com/p/aakash-80-episodes-podcast 💼 Check out our sponsors: Miro: The innovation workspace is your team’s new canvas - http://miro.pxf.io/PO4WZX The AI Evals Course for PMs & Engineers: https://maven.com/parlance-labs/evals?promoCode=ag-product-growth - You get $800 with this link. Linear: Plan and build products like the best - https://linear.app/partners/aakash Product Faculty: Get $500 off the AI PM certification with code AAKASH25 - https://maven.com/product-faculty/ai-product-management-certification 👨‍💻 Where to find Aakash: Twitter: https://www.twitter.com/aakashg0 LinkedIn: https://www.linkedin.com/in/aagupta/ Instagram: https://www.instagram.com/aakashg0/ 🔑 Key Takeaways: 1. Don’t Copy Formats, Build Your Own. At first, I followed the standard “long-form conversation” style because that’s what everyone did. My breakthrough came when I started mixing screen shares, revenue breakdowns, and sharp, tactical interviews. 2. Profitability Comes with Patience and Prioritization: Early on, I put every dollar back into production. At episode 50, we were breaking even. By episode 80, every ad slot was sold out, even at higher prices. 3. Distribution Isn’t About Volume, It’s About Resonance. I used to think daily clips were the way to grow. They weren’t. What actually moved the needle was creating high-quality trailers and episodes people wanted to share. My most viral episodes didn’t go viral because of tactics. They went viral because they were useful. 4. The Real Truth About Monetization. Everyone overestimates how much YouTube pays in AdSense. The real money comes from sponsors - 95% for me, early on. I chose advertisers early because it allowed me to build profitability into the podcast from day one. 5. Retention Is Hard So Obsess Over Feedback. Paid newsletters churn. It’s just how it works. The only way I’ve managed to keep mine growing is by being fanatical about analytics, reading every unsubscribe reason, and interviewing canceled subscribers to figure out what’s missing. 6. Productivity =/= More Hours of Work. My most important work happens in distraction-free blocks. I use calendar time blocking, disable apps, and keep most notifications off. I even check screen time reports to stay honest. 7. The Game Is Long. None of this happened overnight. But it did happen because I stuck with it. If you build the right systems, refine them, and protect your time… growth stops being a question of if. It becomes a question of when. 🧠 About Product Growth: The world's largest podcast focused solely on product + growth, with over 175K listeners. Hosted by Aakash Gupta, who spent 16 years in PM, rising to VP of product, this 2x/ week show covers product and growth topics in depth. 🔔 Subscribe and like the video to support our content! And turn on the bell for notifications.

Aakash Guptahost
Jun 29, 20251h 37mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 1:00

    80 episodes in: the “suddenly exponential” podcast growth inflection

    Aakash sets context on the show’s trajectory, explaining why early profitability was low despite monetization channels. He frames his approach as investing upfront until the audience curve turns upward, and shares the key subscriber and listenership milestones reached by episode 80.

    • 80+ interviews with notable product leaders; what he’s learned from the run
    • Growth philosophy: invest early to reach an exponential inflection point
    • Milestones: from ~4.7K YouTube subs at episode 50 to ~11.1K at episode 80
    • Improved profitability from better advertisers and increased AdSense
    • Thank-you and reset on where the show stands today
  2. 1:00 – 4:32

    How the podcast grew: consistency, better trailers, and smarter quality tradeoffs

    He breaks down the practical levers that moved growth: publishing cadence, stronger trailers, and avoiding diminishing returns on production upgrades. The theme is incremental improvement (1% better each episode) without letting costs balloon.

    • Publishing twice weekly builds listener habit; aims for consistent day/time
    • Trailer upgrades: tighter clip selection + higher investment in visuals/sound
    • Diminishing returns on gear; shifting focus from perfection to leverage
    • Still room to improve (producer, set design, lighting), but cost-aware
    • Interview guides and research are improving, but not the primary growth driver yet
  3. 4:32 – 6:02

    Lessons from 80 episodes: product management is changing fast (AI, efficiency, scrutiny)

    Aakash shares how the podcast reshaped his view of modern PM work, especially compared to earlier eras. He argues the pace of change is accelerating due to efficiency pressures and AI, forcing PMs to adopt new skills and artifacts.

    • 2025 PM differs meaningfully from 2015/2020; change velocity is higher
    • Efficiency and ROI scrutiny: PM vs engineering ratios, role clarity
    • AI as a platform shift (like mobile/cloud) altering PM practice
    • New PM skills: AI prototyping, AI evals, AI PRDs, AI strategy
    • PM orgs adapting toward clearer value delivery expectations
  4. 6:02 – 6:32

    What content wins: recency beats timelessness on the podcast

    He contrasts what performs well in podcasts versus newsletters. Surprisingly, “timeless” episodes underperform while “what’s new” content (especially AI PM) spikes, suggesting recency is a major demand driver in audio/video formats.

    • Timeless interviews can underperform (example: classic PM prep content)
    • Recency and novelty perform better in podcast listening/viewing behavior
    • AI PM-focused episodes outperform and ‘soar’
    • Newsletter can succeed with more evergreen topics; channel-specific strategy
    • Implication: choose topics based on how audiences consume each medium
  5. 6:32 – 8:33

    How the podcast fits the business: time allocation, coaching, and sponsorship reality

    Aakash explains tradeoffs of running multiple content products and how the podcast affects his broader business. He describes coaching as a research/feedback loop and admits sponsorships are a pragmatic choice tied to cost of living and lifestyle goals.

    • Podcast now ~50% of his time; requires team support to protect quality
    • Choosing focus: one business vs multiple platforms; he runs several streams
    • Coaching is priced for feedback and research rather than max revenue
    • Sponsorships are a necessity at current lifestyle stage (higher COL)
    • Forecast: podcast profit share could exceed 50% in 2–3 years
  6. 8:33 – 12:36

    How podcasts make money: AdSense, sponsorships, exclusivity—and early tradeoffs

    He outlines the main podcast monetization channels and the strategic choice between growth and profitability. Sponsorships can slow growth but fund production and make the podcast financially viable sooner, which mattered for his circumstances.

    • Primary revenue sources: YouTube AdSense, sponsorships, exclusivity deals
    • Sponsorship types: paid ads vs paid guests (he avoids paid guests)
    • Early-stage choice: self-edit + no sponsors vs sponsors to fund a team
    • Sponsorships can reduce growth rate but increase early profitability
    • Podcast created partly to meet inbound advertiser demand he couldn’t fulfill elsewhere
  7. 12:36 – 15:36

    Dream employer: why he’d pick OpenAI (and how he actually uses AI models)

    If forced to stop content and pick one company, Aakash chooses OpenAI for learning, scale, and upside. He also shares his day-to-day multi-model workflow and why he often prefers alternatives to ChatGPT despite believing OpenAI will win overall.

    • Would choose OpenAI: consumer scale, data flywheel, leadership, investment
    • Personal workflow: prompts across multiple models, then blend outputs
    • Often uses Grok and Gemini 2.5 Pro more than ChatGPT for speed/writing
    • OpenAI’s distribution advantage vs competitors’ quality-without-distribution
    • Financial upside framing: PPU vs traditional RSUs; high expected return
  8. 15:36 – 21:11

    Live demo: using Gemini 2.5 Pro to tailor a resume to a job description

    Aakash demonstrates an AI-driven resume rewrite workflow, emphasizing prompt quality and relevance filtering. He shows how to tailor bullets and positioning to match what recruiters and ATS systems seek, especially when a candidate lacks a key domain signal.

    • Claims Gemini 2.5 Pro is best-in-class for resume tailoring (as of May 2025)
    • Prompt structure: persona + target job + constraints + explicit output request
    • Add critical context (e.g., missing gaming background) and how to compensate
    • AI produces rewritten summary and bullets mapped to the job’s requirements
    • Outcome: reduces manual tailoring from ~15 minutes to ~1 minute + light edits
  9. 21:11 – 32:56

    AI prototyping as the new PM superpower: PRDs in minutes, prototypes in hours

    He argues PM work is moving from long documents to fast, iterative artifacts that generate buy-in. The core method: write a concise PRD with strong context and output formatting, iterate with feedback, then convert directly into prototype instructions.

    • AI prototyping is changing PM: closer to pixels, faster iteration cycles
    • Two prompt essentials: missing context + desired output format
    • Example PRD: Apple Podcasts adding video with offline/storage constraints
    • Iterative prompting beats accepting first draft; refine metrics and stories
    • Convert PRD into concrete instructions for tools like Bolt.new
  10. 32:56 – 40:36

    Hands-on build: creating a Bolt.new prototype and iterating toward Apple-like UX

    Aakash walks through generating a working interactive prototype, spotting tool confusion, and correcting it with clearer guidance and reference screenshots. He highlights that PMs must read code comfortably to collaborate with AI coding tools and debug issues.

    • Bolt generates multiple screens: episode list, download modal, settings
    • Prototype targets exec concerns: storage management + quality preferences
    • Iteration loop: add screenshots and specific UI feedback to align with Apple
    • Tools can error (imports) and sometimes self-fix; PM should still inspect
    • PM skill shift: reading code becomes essential in AI-assisted prototyping
  11. 40:36 – 48:10

    Why 2025 is a great time to be a PM—and how career switchers can break in

    He pushes back on headlines that AI will replace PMs, emphasizing PM as a people-coordination and strategy role. For emerging PMs (e.g., analytics backgrounds), he proposes finding a unique edge via domain adjacency or being the customer, often via internal transfers.

    • PM work is ~75% people coordination; hardest area for AI to replace
    • Future PMs may be best positioned to prompt AI coding/design tools
    • PM population is adaptable; role shifts from PRDs to evals/prototypes
    • Break-in edges: internal adjacency (product analyst → PM) or domain expertise
    • Career switch cost: sometimes a level down; larger companies may match comp
  12. 48:10 – 50:11

    AI PM skills roadmap for new grads: build a product, ship fast, add agents

    Aakash lists the most important AI PM skill categories and then gives a practical learning plan: build in public. He recommends creating a real product in a competitive market, shipping iteratively, collecting feedback, and integrating AI features/agents to learn by doing.

    • Top AI PM skills: strategy, basics, PRDs, prototyping, evals, agents
    • Use V0/Lovable → export to Cursor/Windsurf to start building quickly
    • Pick a market you personally understand and pay for; solve real pain points
    • Ship features rapidly; learn prioritization, bloat control, and growth loops
    • Design an AI agent workflow (e.g., wearable data → training plan via SMS)
  13. 50:11 – 53:13

    From MVP to first paying customers: beta loveability + launch mechanics

    He offers a concrete path from “viable” to “lovable” by focusing on a tight beta group and daily iteration. Then he details a launch playbook centered on building pre-launch community, executing Product Hunt/Hacker News tactics, and mobilizing supporters on launch day.

    • Start with a small beta group to reach Minimum Lovable Product (MLP)
    • Aggressive iteration: daily texting/users + daily shipping for ~30 days
    • Build pre-launch audience across platforms and recruit launch supporters
    • Launch tactics: Product Hunt assets, HN story framing, app-store readiness
    • Momentum brings users/feedback; then improve reliability and growth loops
  14. 53:13 – 59:16

    Zero to 250K followers: platform sequencing, swipe files, and high-effort content

    Aakash explains how he’d restart as a creator from zero by focusing on one platform and one product offer, then expanding only after reaching clear milestones. He gives a repeatable system: study what works, build a swipe file, experiment across formats, and double down on what fits both audience and creator strengths.

    • Start with one platform + one product (e.g., LinkedIn + free newsletter)
    • Choose where your audience already is; avoid “dead zones” like FB/IG reach
    • Build swipe files from creators you admire; replicate structure, not content
    • Experiment daily; track what performs and what you enjoy, then triple down
    • Scale platforms by milestones: ~10K then add next; sequence for PM audience
  15. 59:16 – 1:04:49

    LinkedIn as a career accelerator: inbound jobs, comp jumps, and posting tactics

    He connects LinkedIn presence to concrete career outcomes, including being discovered for roles with significantly higher pay. He then shares a system for junior PMs: prioritize high-effort posts, use AI for style iteration (without copying), and build relationships through genuine engagement.

    • LinkedIn presence can drive inbound opportunities and salary upside
    • Example: comp jump from regional scale to national scale via inbound discovery
    • Professional posting strategy: weekly/weekend posts to avoid “too online” vibe
    • High-effort content wins: edited copy + strong hooks + strong visuals/research
    • Engagement strategy: thoughtful comments → DMs → mutual network flywheel
  16. 1:04:49 – 1:37:24

    Newsletter success stack rank + PM job search advice + sprint prioritization foundations

    He ranks drivers of newsletter growth (timing, marketing distribution, copywriting, research, consistency, network) and downplays luck. He then shifts to career execution: resumes should emphasize measurable impact over soft-skill claims, and international US job seekers must rely on targeted networking and referrals—not mass applications—before closing with sprint prioritization fundamentals rooted in strategy and roadmap alignment.

    • Newsletter stack rank: timing first; distribution/marketing second; luck last
    • Copywriting + research reduce unsubscribes; consistency builds habit
    • Resumes: emphasize hard impact; prove soft skills via credible evidence
    • US PM job search: avoid volume applying; use small-market targeting + referrals + work products
    • Sprint decisions: strategy → roadmap → backlog → sprint themes; manage stakeholders via shared priority list

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