Skip to content
Aakash GuptaAakash Gupta

How I make $18K/mo with a niche podcast (STEAL THIS)

Starting this podcast wasn’t an easy decision. It takes up nearly half my time. And for months, it wasn’t making any money. But fast forward to today, and the podcast is now profitable and central to my creator business. So I did something different this week. I recorded a solo episode breaking down everything I’ve learned: - How I built and monetized a niche podcast - The exact growth engine that powers the show today - Some killer AI workflows I’ve learned for your job search and PM job 🎥 Timestamps: Part 1: How I Built and Monetized a Niche Podcast 0:00 - Exponential Growth Finally Happening 1:21 - How I Grew This Podcast 4:25 - Learning From 80 Episodes 8:47 - How Podcasts Make Money 10:03 - Ad 11:55 - My Dream Job: OpenAI Part 2: 2 Killer AI Workflows for Your PM Career 15:48 - AI Resume Transformation Demo 21:21 - AI Prototyping Revolution 31:17 - Ad 33:04 - Live Prototype Building Demo Part 3: Top 28 Questions About PM, Life, and Being a Creator 40:42 - Why 2025 Great For PMs 48:33 - AI PM Skills Roadmap 53:17 - Zero to 250K Followers 59:24 - LinkedIn $525K Salary Jump 1:05:07 - Newsletter Success Stack Rank 1:09:47 - Breaking Into US PM Jobs 1:19:14 - MBA to PM Roadmap 1:24:58 - Sprint Prioritization Framework Podcast transcript: https://www.news.aakashg.com/p/aakash-80-episodes-podcast 💼 Check out our sponsors: Miro: The innovation workspace is your team’s new canvas - http://miro.pxf.io/PO4WZX The AI Evals Course for PMs & Engineers: https://maven.com/parlance-labs/evals?promoCode=ag-product-growth - You get $800 with this link. Linear: Plan and build products like the best - https://linear.app/partners/aakash Product Faculty: Get $500 off the AI PM certification with code AAKASH25 - https://maven.com/product-faculty/ai-product-management-certification 👨‍💻 Where to find Aakash: Twitter: https://www.twitter.com/aakashg0 LinkedIn: https://www.linkedin.com/in/aagupta/ Instagram: https://www.instagram.com/aakashg0/ 🔑 Key Takeaways: 1. Don’t Copy Formats, Build Your Own. At first, I followed the standard “long-form conversation” style because that’s what everyone did. My breakthrough came when I started mixing screen shares, revenue breakdowns, and sharp, tactical interviews. 2. Profitability Comes with Patience and Prioritization: Early on, I put every dollar back into production. At episode 50, we were breaking even. By episode 80, every ad slot was sold out, even at higher prices. 3. Distribution Isn’t About Volume, It’s About Resonance. I used to think daily clips were the way to grow. They weren’t. What actually moved the needle was creating high-quality trailers and episodes people wanted to share. My most viral episodes didn’t go viral because of tactics. They went viral because they were useful. 4. The Real Truth About Monetization. Everyone overestimates how much YouTube pays in AdSense. The real money comes from sponsors - 95% for me, early on. I chose advertisers early because it allowed me to build profitability into the podcast from day one. 5. Retention Is Hard So Obsess Over Feedback. Paid newsletters churn. It’s just how it works. The only way I’ve managed to keep mine growing is by being fanatical about analytics, reading every unsubscribe reason, and interviewing canceled subscribers to figure out what’s missing. 6. Productivity =/= More Hours of Work. My most important work happens in distraction-free blocks. I use calendar time blocking, disable apps, and keep most notifications off. I even check screen time reports to stay honest. 7. The Game Is Long. None of this happened overnight. But it did happen because I stuck with it. If you build the right systems, refine them, and protect your time… growth stops being a question of if. It becomes a question of when. 🧠 About Product Growth: The world's largest podcast focused solely on product + growth, with over 175K listeners. Hosted by Aakash Gupta, who spent 16 years in PM, rising to VP of product, this 2x/ week show covers product and growth topics in depth. 🔔 Subscribe and like the video to support our content! And turn on the bell for notifications.

Aakash Guptahost
Jun 29, 20251h 37mWatch on YouTube ↗

CHAPTERS

  1. 80 episodes in: the podcast finally hits the exponential growth curve

    Aakash shares that after investing heavily upfront, the show is now entering the “suddenly exponential” phase of growth. He compares subscriber growth between episode 50 and 80 and frames the strategy as deliberately delaying profit to build momentum first.

  2. How the show grew: consistency, better trailers, and spending smarter on production

    He breaks down the practical levers that improved distribution: shipping cadence, stronger packaging via trailers, and a more ROI-driven approach to production quality. The theme is focusing on what moves audience behavior without overspending on marginal gains.

  3. What 80 interviews taught him: PM in 2025 is changing fast, and content must be timely

    Aakash summarizes learnings across product management and content creation. On the PM side, he argues the pace of change is accelerating due to efficiency pressure and AI; on the content side, he learned recency often beats “timeless” topics in podcast performance.

  4. How the podcast fits the business: balancing newsletter, coaching, sponsorships, and lifestyle

    He explains the operational tradeoffs of running multiple creator-business lines. The podcast now consumes a large share of his time, while coaching functions as research/feedback and sponsorships support current lifestyle needs.

  5. How niche podcasts make money: AdSense, sponsorships, and platform deals

    Aakash outlines the core podcast monetization paths and the tradeoff between early growth and early cashflow. He also clarifies his stance on sponsorships vs paid guests and why he chose monetization earlier than some creators do.

  6. Sponsor break #1: Miro + AI Evals course

    Two ad reads: one for Miro’s collaborative workspace and one for a live course on AI evaluation. Both are framed as productivity/workflow accelerants for PMs and engineers.

  7. Dream employer: why he’d choose OpenAI (and his real multi-model workflow)

    He answers a hypothetical about returning to a single company and picks OpenAI. He also shares he doesn’t rely only on ChatGPT and describes how he compares outputs across multiple frontier models.

  8. AI resume transformation demo: tailoring resumes with Gemini 2.5 Pro + strong prompts

    Aakash demonstrates a workflow to quickly customize a resume to a job description using Gemini 2.5 Pro. He emphasizes providing context (constraints, recruiter biases) and using explicit prompting to get a targeted, ATS-friendly result fast.

  9. AI prototyping revolution: PRDs as fuel for prototypes, not documents for reading

    He argues AI prototyping is redefining product management by pulling PMs closer to pixels. The PRD becomes a fast, iterative input to generate prototypes, and prompt engineering hinges on giving missing context and specifying the output format.

  10. Sponsor break #2: Linear + AI PM certification on Maven

    Two more ad reads: Linear as the unified product execution system, and an AI PM certification program. Both are positioned as tools to reduce coordination overhead and improve PM capability in modern teams.

  11. Live prototype build: using Bolt.new (plus iteration and debugging) to ship a demo fast

    Aakash walks through generating a working prototype from PRD instructions and iterating toward an Apple-like UI. He highlights that PMs must be comfortable reading code, guiding the tool, and managing scope to reach a demo that earns executive buy-in.

  12. Why 2025 is a strong time to become a PM: people work + adaptability

    He responds to concerns about layoffs and AI replacing PMs with a bullish thesis: most PM work is human coordination and shared understanding. He argues PMs will evolve into orchestrators who prompt AI tools across coding and design.

  13. AI PM skills roadmap for new grads: build real products with AI tools

    Aakash lists core AI PM competencies and recommends learning by building. He suggests creating and shipping a small business/product using prototyping tools, then expanding into code editors to develop real-world stories and taste for prioritization.

  14. From MVP to first paying customers: beta love → launch momentum loops

    He advises an early-stage founder on getting first paying customers by turning MVP into an MLP with a small beta group. Then he outlines a launch playbook focused on daily public building, community setup, and coordinated launch-day distribution.

  15. Growing a personal brand from zero: one platform + one offer, then scale

    Aakash shares a structured creator growth strategy: pick a single platform and a clear product (often a newsletter), then iterate content types using a swipe file. He also explains when to expand to additional platforms based on follower milestones.

  16. LinkedIn as a career accelerator: inbound jobs, higher comp, and posting mechanics

    He argues LinkedIn presence directly impacts compensation and opportunity by creating inbound demand and credibility. He then gives tactical advice on optimizing your profile, writing high-effort posts, and building a network through thoughtful engagement.

  17. Newsletter success factors: stack ranking what matters (and why ‘luck’ is overrated)

    Aakash ranks drivers of newsletter growth and retention, prioritizing timing and distribution skill over purely content quality. He argues newsletters are a grind and credits execution more than randomness.

  18. Breaking into PM (especially US roles): stop spamming applications and build leverage

    He gives blunt feedback on job search strategy: volume applications without networking or work products won’t work, especially with visa constraints. He recommends narrowing targets, moving closer to job hubs if possible, and creating referrals before applying.

  19. MBA-to-PM roadmap and sprint prioritization: strategy → roadmap → themed sprints

    He closes with practical PM fundamentals: build real products during school, network deliberately, and focus on strategy-driven prioritization. For sprint conflicts, he emphasizes alignment on strategy and roadmap rather than debating individual features ad hoc.

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.

Add to Chrome