v0 Tutorial from the CPO: AI Prototype Like a Pro

I sat down with the CPO of Vercel to unpack why v0 is becoming the tool for modern product and engineering teams alongside vibe coders. We cover: - The future of AI prototyping for PMs and designers - How v0 builds product - A full tutorial of v0 Whether you’re a PM trying to stay ahead, a founder rethinking velocity, or a builder curious about what’s next, this episode is for you. 🎥 Timestamps: Preview – 00:00:00 The Agenda – 00:01:07 Live Demo 1: Cloning LinkedIn Newsfeed – 00:03:01 Live Demo 2: Personalized Apollo Homepage (Based on User Behavior) – 00:04:50 Ad 1: WorkOS – 00:09:50 Ad 2: Jira Product Discovery – 00:11:O2 LinkedIn Demo Continued – 00:11:58 Live Demo 3: Grok-Powered Post Composer – 00:14:04 What He’s Building with v0 – 00:15:34 The Feature Factory Problem – 00:24:16 Team Size Behind v0 – 00:27:25 Ad 3: AI Evals Course by Hamel & Shreya – 00:29:39 Ad 4: AI PM Course by Product Faculty – 00:30:39 Team Size Behind Vercel – 00:31:26 Competing with Bolt, Lovable, Replit & Others – 00:34:18 His Reflections on Creating React – 00:35:39 Demo Updates and What’s Changed – 00:37:57 How Vercel Builds Products – 00:43:45 How v0 Team Uses v0 Internally – 00:48:37 How PMs Should Think About Prototyping – 00:50:26 From Integration Idea to Shipped Feature: Thought Process – 00:53:04 Buying v0 Licenses for the PM Team – 00:57:37 His Journey: From Engineer to CPO – 00:59:32 How He Landed the CPO Role at Vercel – 01:03:56 The Future of AI for PMs – 01:11:19 Closing Thoughts – 01:14:37 Podcast transcript: https://www.news.aakashg.com/p/tom-occhino-podcast 💼 Check out our sponsors: 1. WorkOS: Your App, Enterprise Ready - http://www.workos.com/aakash 2. Jira Product Discovery: Build What Matters To Business And Users - https://www.atlassian.com/software/jira/product-discovery 3. The AI Evals Course for PMs & Engineers: https://maven.com/parlance-labs/evals?promoCode=ag-product-growth - You get $800 with this link. 4. Product Faculty: Get $500 off the AI PM certification with code AAKASH25 - https://maven.com/product-faculty/ai-product-management-certification 👀 Where to Find Tom: LinkedIn: https://www.linkedin.com/in/tomocchino/ Website: www.tomocchino.com Company: https://vercel.com/home v0: v0.dev 👨‍💻 Where to find Aakash: Twitter: https://www.twitter.com/aakashg0 LinkedIn: https://www.linkedin.com/in/aagupta/ Instagram: https://www.instagram.com/aakashg0/ 🔑 Key Takeaways: 1. The prototype is the new PRD. You don’t need a 5-page document to explain an idea anymore. A working prototype - even if imperfect - communicates 10x more. And with tools like v0, you can build one in minutes. 2. Building speed doesn’t eliminate the need for strategy, it amplifies it. When anyone can ship, the most important job becomes deciding what’s worth building. Product discernment is more valuable than ever. 3. v0 isn’t just for engineers. Designers, PMs, and even salespeople are now building working apps without touching code. The line between "builder" and "non-builder" is disappearing. 4. Internal use cases drive innovation. The most successful v0 features didn’t come from competitive analysis, they came from real internal needs. If it solves your own team’s pain, it’ll likely solve others’. 5. Prototyping is now a cross-functional superpower. PMs can validate hypotheses instantly. Designers can test flows without waiting on devs. Sales can create tools for prospects on the fly. Every role levels up when they can build. 6. Fast iteration doesn't mean reckless shipping. The team behind v0 deliberately avoids becoming a “feature factory.” Speed is a tool, not a reason to skip prioritization or problem framing. 7. Your first user is you. This is the core ethos behind v0. If your own team doesn’t use the thing you’re building, something’s wrong. Internal conviction leads to better external adoption. 8. AI won’t be a separate feature, it’ll be the fabric. In the near future, no one will ask “What’s your AI roadmap?” It’ll just be how products get built, used, and improved - quietly running underneath everything. 9. Small teams can ship big things. The v0 team is under 14 people, yet they’ve built a tool that’s enabling thousands to build faster. Size is no longer a limiting factor — clarity and leverage are. 10. The future of product roles is hybrid. Expect to see more design-engineers, PM-builders, and AI-augmented contributors. Tools like v0 are collapsing boundaries — and giving everyone a chance to ship. #v0 #vibecoding #aitutorial 🧠 About Product Growth: The world's largest podcast focused solely on product + growth, with over 170K listeners. Hosted by Aakash Gupta, who spent 16 years in PM, rising to VP of product, this 2x/ week show covers product and growth topics in depth. 🔔 Subscribe and like the video to support our content! And turn on the bell for notifications.

Aakash GuptahostTom Occhinoguest

Jun 12, 20251h 15mWatch on YouTube ↗

EPISODE INFO

Released: June 12, 2025
Duration: 1h 15m
Channel: Aakash Gupta
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

I sat down with the CPO of Vercel to unpack why v0 is becoming the tool for modern product and engineering teams alongside vibe coders. We cover:
The future of AI prototyping for PMs and designers
How v0 builds product
A full tutorial of v0
Whether you’re a PM trying to stay ahead, a founder rethinking velocity, or a builder curious about what’s next, this episode is for you. 🎥 Timestamps: Preview – 00:00:00 The Agenda – 00:01:07 Live Demo 1: Cloning LinkedIn Newsfeed – 00:03:01 Live Demo 2: Personalized Apollo Homepage (Based on User Behavior) – 00:04:50 Ad 1: WorkOS – 00:09:50 Ad 2: Jira Product Discovery – 00:11:O2 LinkedIn Demo Continued – 00:11:58 Live Demo 3: Grok-Powered Post Composer – 00:14:04 What He’s Building with v0 – 00:15:34 The Feature Factory Problem – 00:24:16 Team Size Behind v0 – 00:27:25 Ad 3: AI Evals Course by Hamel & Shreya – 00:29:39 Ad 4: AI PM Course by Product Faculty – 00:30:39 Team Size Behind Vercel – 00:31:26 Competing with Bolt, Lovable, Replit & Others – 00:34:18 His Reflections on Creating React – 00:35:39 Demo Updates and What’s Changed – 00:37:57 How Vercel Builds Products – 00:43:45 How v0 Team Uses v0 Internally – 00:48:37 How PMs Should Think About Prototyping – 00:50:26 From Integration Idea to Shipped Feature: Thought Process – 00:53:04 Buying v0 Licenses for the PM Team – 00:57:37 His Journey: From Engineer to CPO – 00:59:32 How He Landed the CPO Role at Vercel – 01:03:56 The Future of AI for PMs – 01:11:19 Closing Thoughts – 01:14:37 Podcast transcript: https://www.news.aakashg.com/p/tom-occhino-podcast 💼 Check out our sponsors:
1. WorkOS: Your App, Enterprise Ready - http://www.workos.com/aakash
1. Jira Product Discovery: Build What Matters To Business And Users - https://www.atlassian.com/software/jira/product-discovery
1. The AI Evals Course for PMs & Engineers: https://maven.com/parlance-labs/evals?promoCode=ag-product-growth - You get $800 with this link.
1. Product Faculty: Get $500 off the AI PM certification with code AAKASH25 - https://maven.com/product-faculty/ai-product-management-certification 👀 Where to Find Tom: LinkedIn: https://www.linkedin.com/in/tomocchino/ Website: www.tomocchino.com Company: https://vercel.com/home v0: v0.dev 👨‍💻 Where to find Aakash: Twitter: https://www.twitter.com/aakashg0 LinkedIn: https://www.linkedin.com/in/aagupta/ Instagram: https://www.instagram.com/aakashg0/ 🔑 Key Takeaways:
1. The prototype is the new PRD. You don’t need a 5-page document to explain an idea anymore. A working prototype - even if imperfect - communicates 10x more. And with tools like v0, you can build one in minutes.
1. Building speed doesn’t eliminate the need for strategy, it amplifies it. When anyone can ship, the most important job becomes deciding what’s worth building. Product discernment is more valuable than ever.
1. v0 isn’t just for engineers. Designers, PMs, and even salespeople are now building working apps without touching code. The line between "builder" and "non-builder" is disappearing.
1. Internal use cases drive innovation. The most successful v0 features didn’t come from competitive analysis, they came from real internal needs. If it solves your own team’s pain, it’ll likely solve others’.
1. Prototyping is now a cross-functional superpower. PMs can validate hypotheses instantly. Designers can test flows without waiting on devs. Sales can create tools for prospects on the fly. Every role levels up when they can build.
1. Fast iteration doesn't mean reckless shipping. The team behind v0 deliberately avoids becoming a “feature factory.” Speed is a tool, not a reason to skip prioritization or problem framing.
1. Your first user is you. This is the core ethos behind v0. If your own team doesn’t use the thing you’re building, something’s wrong. Internal conviction leads to better external adoption.
1. AI won’t be a separate feature, it’ll be the fabric. In the near future, no one will ask “What’s your AI roadmap?” It’ll just be how products get built, used, and improved - quietly running underneath everything.
1. Small teams can ship big things. The v0 team is under 14 people, yet they’ve built a tool that’s enabling thousands to build faster. Size is no longer a limiting factor — clarity and leverage are.
1. The future of product roles is hybrid. Expect to see more design-engineers, PM-builders, and AI-augmented contributors. Tools like v0 are collapsing boundaries — and giving everyone a chance to ship. #v0 #vibecoding #aitutorial 🧠 About Product Growth: The world's largest podcast focused solely on product + growth, with over 170K listeners. Hosted by Aakash Gupta, who spent 16 years in PM, rising to VP of product, this 2x/ week show covers product and growth topics in depth. 🔔 Subscribe and like the video to support our content! And turn on the bell for notifications.

SPEAKERS

Aakash Gupta
host
Product leader and content creator who hosts the Aakash Gupta channel and interviews product/AI builders.
Tom Occhino
guest
Chief Product Officer at Vercel (runs engineering, product, and design) and former Facebook engineer who helped build React.

EPISODE SUMMARY

In this episode of Aakash Gupta, featuring Aakash Gupta and Tom Occhino, v0 Tutorial from the CPO: AI Prototype Like a Pro explores vercel CPO demos v0: rapid AI prototyping into deployable apps v0 has reached nearly two million users since launch and has driven over 2.5 million deployments to Vercel, showing it’s used for real apps—not just prototypes.

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