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Super Pumped (with Brian Koppelman and Joseph Gordon-Levitt)

We sit down with two of the most talented and respected people in Hollywood — Brian Koppelman and Joseph Gordon-Levitt — to talk about the process of adapting Mike Issac’s story of Uber, “Super Pumped”, into their new Showtime series. To say this was a thrill for us is a MASSIVE understatement. Huge thank yous to Brian, Joe and Showtime for making it happen! This episode has video! You can watch it on Spotify (right in the main podcast interface) or on YouTube. PSA: if you want more Acquired, you can follow our newly public LP Show feed here in the podcast player of your choice. Sponsors: Thanks to the Solana Foundation for being our presenting sponsor for this special episode. Solana is the world’s most performant blockchain, the BEST place for developers to build Web3 applications, and of course very near & dear to the Acquired community’s heart. You get in touch with them at https://bit.ly/acquiredsolana , and with Phantom at https://phantom.app , and just tell them that Ben and David sent you! Thank you as well to Modern Treasury and to Mystery. You can learn more about them at: https://bit.ly/acquiredmoderntreasury https://bit.ly/acquiredmystery Links: Super Pumped (the series): https://www.sho.com/super-pumped Super Pumped (the book): https://www.amazon.com/dp/B07PZ2B85Y/ Carve Outs: Joe performing Katy Perry in the style of The Cure on Jimmy Fallon: https://www.youtube.com/watch?v=H2lGEZOOHwI Michael Lewis’s Liar’s Poker companion podcast: https://www.pushkin.fm/show/against-the-rules-with-michael-lewis/ Stevie Van Zandt’s Unrequited Infatuations: https://www.amazon.com/dp/B08R56XNMQ/ Your Undivided Attention: https://www.humanetech.com/podcast/a-problem-well-stated-is-half-solved Jakob Dylan on The Moment: https://open.spotify.com/episode/5xNbG6XBjoVLDvpOUbZSIr?si=engSyJ9IQlePpqDOw7rSjw Joe’s Don Jon: https://www.imdb.com/title/tt2229499/ HitRecord: https://hitrecord.org Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

Ben GilberthostBrian KoppelmanguestDavid RosenthalhostJoseph Gordon-Levittguest
Feb 21, 20221h 4mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

How Super Pumped turns Uber’s rise into a cultural cautionary tale

  1. This special Acquired episode features Brian Koppelman (showrunner/writer) and Joseph Gordon-Levitt (starring as Travis Kalanick) discussing the making of Showtime’s Super Pumped, based on Mike Isaac’s book about Uber’s explosive rise and implosion.
  2. They unpack why the Uber story matters culturally: disruption’s benefits versus its human and societal costs, and how revolutionary founders can morph into the very power structures they claimed to fight.
  3. The conversation dives into adaptation mechanics—how the writers ensured factual grounding while dramatizing dialogue, used storytelling devices to confront founder mythology, and leveraged Mike Isaac’s deep sourcing in the room.
  4. They also discuss artistic integrity versus audience reception, the realities of acting/production logistics, and concerns about whether depicting charismatic antiheroes risks inspiring copycat behavior.

IDEAS WORTH REMEMBERING

5 ideas

Uber’s story is a lens on the cultural logic of “growth at all costs.”

Gordon-Levitt frames Uber as an emblem of a broader incentive system prioritizing shareholder value and exponential growth over human consequences—an approach he argues is increasingly acute across society, not just Silicon Valley.

The show aims to interrogate disruption, not celebrate it.

Koppelman describes core questions: is the convenience worth the costs, and do revolutionaries inevitably become the next “fascists” once they gain power? The series tries to make viewers hold both utility and harm in view.

They deliberately avoided “insider access” contamination to protect narrative integrity.

Despite Koppelman knowing figures like Bill Gurley socially, he set a strict wall: the show would be sourced from Isaac’s reporting, not personal conversations, preserving clarity about what evidence underpins scenes.

Mythmaking is part of startup power—and the series formalizes that on screen.

By showing characters’ preferred origin stories and then revealing what likely happened, the show mirrors how founders craft narratives to recruit talent, capital, and cultural legitimacy—while inviting the audience to question them.

Humanizing a controversial founder is necessary for truthfulness, but morally risky.

Gordon-Levitt sought firsthand accounts of Kalanick’s in-room presence—his inspiration, energy, and charisma—to avoid reducing him to headlines. That realism increases dramatic power but raises the concern of inspiring would-be “asshole” founders.

WORDS WORTH SAVING

5 quotes

“The dialogue in this show is fireworks. It’s just fun.”

Joseph Gordon-Levitt

“What happens when the modus operandi is profits above all…? …it’s about to drive the human race off a cliff.”

Joseph Gordon-Levitt

“Disruption and the cost… Is the convenience worth what’s on the other side of the ledger?”

Brian Koppelman

“What happens sometimes when revolutionaries unseat fascists? Are they able to avoid becoming fascists?”

Brian Koppelman

“If you know it’s bad, it’s fucking bad.”

Brian Koppelman

Casting and creative “first choices” coming together fastAdapting Mike Isaac’s book without relying on personal relationshipsFounder mythology vs what “really happened” (apocryphal origin stories)Disruption’s tradeoffs: convenience, labor impacts, cultural externalitiesAntihero storytelling and the risk of glorificationJournalism vs acting: sourcing facts vs making it feel humanIntrinsic vs extrinsic motivation in creative work

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