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Super Pumped (with Brian Koppelman and Joseph Gordon-Levitt)

We sit down with two of the most talented and respected people in Hollywood — Brian Koppelman and Joseph Gordon-Levitt — to talk about the process of adapting Mike Issac’s story of Uber, “Super Pumped”, into their new Showtime series. To say this was a thrill for us is a MASSIVE understatement. Huge thank yous to Brian, Joe and Showtime for making it happen! This episode has video! You can watch it on Spotify (right in the main podcast interface) or on YouTube. PSA: if you want more Acquired, you can follow our newly public LP Show feed here in the podcast player of your choice. Sponsors: Thanks to the Solana Foundation for being our presenting sponsor for this special episode. Solana is the world’s most performant blockchain, the BEST place for developers to build Web3 applications, and of course very near & dear to the Acquired community’s heart. You get in touch with them at https://bit.ly/acquiredsolana , and with Phantom at https://phantom.app , and just tell them that Ben and David sent you! Thank you as well to Modern Treasury and to Mystery. You can learn more about them at: https://bit.ly/acquiredmoderntreasury https://bit.ly/acquiredmystery Links: Super Pumped (the series): https://www.sho.com/super-pumped Super Pumped (the book): https://www.amazon.com/dp/B07PZ2B85Y/ Carve Outs: Joe performing Katy Perry in the style of The Cure on Jimmy Fallon: https://www.youtube.com/watch?v=H2lGEZOOHwI Michael Lewis’s Liar’s Poker companion podcast: https://www.pushkin.fm/show/against-the-rules-with-michael-lewis/ Stevie Van Zandt’s Unrequited Infatuations: https://www.amazon.com/dp/B08R56XNMQ/ Your Undivided Attention: https://www.humanetech.com/podcast/a-problem-well-stated-is-half-solved Jakob Dylan on The Moment: https://open.spotify.com/episode/5xNbG6XBjoVLDvpOUbZSIr?si=engSyJ9IQlePpqDOw7rSjw Joe’s Don Jon: https://www.imdb.com/title/tt2229499/ HitRecord: https://hitrecord.org Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

Ben GilberthostBrian KoppelmanguestDavid RosenthalhostJoseph Gordon-Levittguest
Feb 22, 20221h 4mWatch on YouTube ↗

CHAPTERS

  1. Why Acquired is revisiting Uber: Showtime’s ‘Super Pumped’

    Ben and David open by framing this as a full-circle moment: Acquired’s Uber IPO episode (2019) is now becoming a premium TV drama. They introduce the series ‘Super Pumped’ and why it’s surreal to see startup/VC culture enter mainstream entertainment.

  2. Guest introductions, tone note, and sponsor segment (Solana + Phantom Wallet)

    The hosts introduce Brian Koppelman (showrunner/producer) and Joseph Gordon-Levitt (stars as Travis Kalanick), including their prior work. They flag that the episode includes strong language, then transition into a sponsor feature on Solana and Phantom Wallet.

  3. Joe returns to Acquired: Web3 cred, listener shout-outs, and jumping into the show

    Joe jokes about being recognized by ‘Web3 nerds’ and shares that Acquired’s Ethereum episode changed his perspective. The conversation quickly pivots into ‘Super Pumped’ and how the collaboration came together.

  4. How Koppelman and Gordon-Levitt partnered: the fast “agent pipeline” deal

    Brian and Joe recount how unusually quickly the project came together—driven by agent Warren Zavala, a strong script, and clear first-choice casting. They discuss how rare it is for a collaboration of this scale to lock in so fast.

  5. Why Joe said yes: fun dialogue + a cultural cautionary tale about ‘growth at all costs’

    Joe explains the immediate hook: the script’s “fireworks” dialogue and the chance to inhabit Travis’s raw will-to-win. He broadens to Uber as a lens on shareholder primacy, profit-maximization, and the societal consequences of unchecked growth incentives.

  6. Why Brian said yes: disruption’s hidden costs and moral questions (TK, Arianna, Gurley)

    Brian describes the artistic “curiosity” that compelled him: disruption’s tradeoffs and whether revolutionaries become what they replace. He highlights the rich moral dilemmas for multiple characters, especially Bill Gurley’s high-stakes decision calculus.

  7. Protecting the source: separating personal relationships from adaptation choices

    Brian explains that they did not interview the real-life subjects for the show and deliberately ‘walled off’ any personal knowledge from social relationships. They committed to sourcing the series from Mike Isaac’s reporting to serve the story responsibly.

  8. Joe’s actor research: recreating ‘what it felt like’ and building a complex Travis

    Joe outlines how he spoke with people close to Travis to capture presence, energy, and interpersonal dynamics—not just headlines. The goal: make audiences feel the charisma and then confront the darker consequences, avoiding a one-dimensional portrayal.

  9. Will the show glorify bad behavior? Scarface/Wolf of Wall Street and audience reception

    They grapple with the risk that charismatic antiheroes can be misread as role models. Brian argues the series is ‘unflinching’ and shifts perspective later to clarify consequences, while acknowledging some viewers may still idolize the wrong lessons.

  10. Art vs. business incentives: founders as artists, and when priorities flip

    A philosophical exchange contrasts art’s role (questions/feelings) with business’s role (solutions/answers). Brian and Joe discuss how early founders can resemble artists—until commercialization changes the priority order—using Mosaic/Netscape, Uber, and Garrett Camp as examples.

  11. Adapting Mike Isaac’s book: playing with myth-making and narrative form

    They discuss why TV adaptation requires structural innovation and how the show deliberately exposes “founder mythology” versus reality (e.g., apocryphal origin stories). Joe highlights excitement about bending TV storytelling conventions as a thematic match for disruption.

  12. How the series was built: early optioning, a reporting-driven writers’ room, and fact rigor

    Brian reveals Mike Isaac approached him before the book’s release, and they committed early. Mike participated heavily in the writers’ room, helping verify scenes through notes and off-the-record sourcing so dramatization stayed tethered to truth.

  13. Production realities: locations, casting real people, and the craft of acting on set

    They touch on limited San Francisco filming and mostly LA soundstage production. Joe and Brian describe challenges like acting to blank screens, using stand-in props, and maintaining focus amid chaotic set logistics and long workdays.

  14. Knowing when something is good or bad—and living with audience unpredictability

    Brian argues creators can reliably sense when work is truly bad, even if hits still happen for unpredictable reasons. Joe and Brian share experiences where beloved projects underperformed (or flopped initially) yet later found appreciation, reinforcing intrinsic motivation.

  15. Carve-outs and closing: recommendations, where to find them, and premiere reminder

    They wrap with ‘Carve-outs’—books/podcasts and cultural picks—and plug Joe’s broader work and HitRecord. Ben and David close by reminding listeners of the show premiere date and where to discuss (Slack/LP).

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