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Deep Dive with Ali AbdaalDeep Dive with Ali Abdaal

How To Change Your Life with UnJaded Jade & Ali Abdaal

In this week's episode of Deep Dive, Ali has a conversation with YouTuber content creator and best selling author, Jade.

Ali AbdaalhostUnJaded Jadeguest
Oct 4, 20211h 56mWatch on YouTube

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Transcript

  1. 0:00 – 1:54

    Intro

    1. AA

      Hello, and welcome to Deep Dive, the podcast that delves into the minds of entrepreneurs, creators, and other inspiring people to uncover their journeys towards finding joy and fulfillment at work and in life. My name is Ali, and in each episode, I chat to my guests about the philosophies, strategies, and tools that have helped them along the path to living a life of happiness and meaning. This week, I chatted to YouTuber, content creator, and now best-selling author, Jade. In the episode, we have a very productive conversation about finding balance within hustle culture, motivation, book writing, reshaping the definition of career, the law of attraction, opinions around toxic productivity, and much, much more.

    2. UJ

      You know, we love a side hustle. It's great, but not at the detriment of killing yourself [laughs] in the process.

    3. AA

      Yeah. You'll leave this episode with techniques for living with intention, including Jade's #casualmagic mantra, a ton of study techniques and productivity hacks, and a little more perspective about what it really means to live a productive and meaningful life and career. Jade, how you doing? Welcome to the podcast.

    4. UJ

      I'm doing good. Thank you for having me.

    5. AA

      You're very welcome.

    6. UJ

      This is so strange because I have seen this setup for years, and now here I am.

    7. AA

      Here we are, yeah. Last time we spoke was about a year ago-

    8. UJ

      Yeah

    9. AA

      ... maybe more, more than a year ago, um, on, like, a live stream, and so this is the first time we're meeting in the flesh-

    10. UJ

      I know

    11. AA

      ... in 3D.

    12. UJ

      You in 3D. [laughs]

    13. AA

      Me in 3D, yeah. [laughs]

    14. UJ

      Yeah.

    15. AA

      And you've been kinda jet-setting all around the world, like Korea and San Francisco and Berlin and stuff, and now you're in the UK for a few weeks.

    16. UJ

      Yeah.

    17. AA

      We found time, found time to do this thing.

    18. UJ

      Yeah.

    19. AA

      How, how has all the traveling been? [laughs]

    20. UJ

      Oh, gosh. Yeah, so I studied in South Korea last semester, which was amazing. Like, ugh, just so culturally different.

    21. AA

      Mm.

    22. UJ

      But it was so nice being able to experience with all my uni friends as well.

    23. AA

      Awesome. Um, I feel like... Also, there's some people watching this or listening to this might not know who you are, so I wonder if we do a quick kind of dive into your backstory.

    24. UJ

      Sure.

    25. AA

      And then we'll come along to talking about this, this bad boy, um, the book. It's such a pretty book. It's, like, so nice. It's, like, so well done.

    26. UJ

      Thank you.

    27. AA

      Uh, but we'll, we'll gush about the book in a moment. How would you describe

  2. 1:54 – 3:00

    How would you describe what you do?

    1. AA

      what you do if someone asks you? Like, you go at a party or something and someone's like, "So what do you, what do you do?" How do you, how do you answer that question?

    2. UJ

      Oh, God. Oh, that's a tough question, actually.

    3. AA

      It's a tough question, yeah.

    4. UJ

      Ooh, um, I say, "So I make videos." [laughs]

    5. AA

      Yeah.

    6. UJ

      Just short answer. Long answer, um, so I guess I started in a space of YouTube called StudyTube. I feel like most of you are very familiar with StudyTube [laughs] in the productivity space. Um, yeah, and kind of talking about my journey of GCSEs and A-levels, things that help me, study tips, productivity advice-

    7. AA

      Mm

    8. UJ

      ... all of that good stuff. Uh, and then I took a gap year, and I vlogged my travels and my journey there. And I think especially as someone who was always, you know, very into academics, it was a big leap out of my comfort zone in my gap year, so it was cool taking people along that journey. And now that I'm at university, I make study content about that, but it also follows just my life and living with intention, and yeah, trying to, trying to inspire people to love themselves, go out of their comfort zone, that kind of thing.

    9. AA

      That's a pretty good, a pretty good, like, pitch, the trying to inspire people to love themselves, get outside the co- their comfort

  3. 3:00 – 9:55

    Starting YouTube, generating ideas & providing value

    1. AA

      zone. Has it, has it always been that, like, since you started the channel, or has the sort of the thing that you're trying to inspire people to do, has that evolved over time?

    2. UJ

      Yeah, um, I think when I first started just in the study space, it was a lot more niche. The goal was, you know, just trying to help people feel less stressed about school, so whether that was equipping them with more tools, you know, study techniques, trying to reduce the stress that you feel when you've got an exam coming up. Um, but over time, it's definitely evolved to be more holistic about you as a human, as deep as that sounds. [laughs]

    3. AA

      Right.

    4. UJ

      Like, I like to talk about things like loneliness and all these struggles that we find or perfectionism, fear of failure. Yeah, and I guess school is one element of that. But now it's more holistic.

    5. AA

      How do you decide what you wanna talk about?

    6. UJ

      Um, okay. So I have, like, a brain dump place on my Notion. No-

    7. AA

      [laughs]

    8. UJ

      Love Notion.

    9. AA

      Same. [laughs]

    10. UJ

      [laughs]

    11. AA

      So good.

    12. UJ

      And I have it on my phone, I have it on my laptop.

    13. AA

      Yeah.

    14. UJ

      And whenever I have a random idea or I've read a book or listened to a podcast that just sparks something-

    15. AA

      Mm

    16. UJ

      ... I'll just drop it there. And then I kind of... I think similar to you, I have a Kanban board, and I sort of drag ideas-

    17. AA

      Yeah

    18. UJ

      ... that are like, okay, this is, like, an actual idea. And whenever I have a dull moment-

    19. AA

      Mm

    20. UJ

      ... I sit and sort of script it out. And then when I come to film, I sort of just select from these scripts I've already got.

    21. AA

      How do you think about this balance between will this video perform well on the stats versus-

    22. UJ

      Yeah

    23. AA

      ... is this a video that I wanna make personally?

    24. UJ

      Oof, it's a tough one, um, 'cause I think as you start to do YouTube, you definitely know what will do better and worse.

    25. AA

      Mm.

    26. UJ

      I, I start to think about value and impact, um, in less just a numerical sense but also thinking, okay, this might be a really niche topic, but if you watch this and you got a lot of value from it, like, that should mean more to me than just, you know, like 200K views. So it's kind of this balance between what I really like making, what I think will create the most impact but not necessarily be most, like, widely reaching, and then a few videos which get some new people in, I guess.

    27. AA

      That's a pretty good way of looking about it, of, of looking at it. I've kinda been thinking similarly as well. Like, we were, we were having a content planning brainstorming session this morning.

    28. UJ

      Mm.

    29. AA

      And there were a couple of videos where I was like, I know the video's not gonna do well-

    30. UJ

      Yeah

  4. 9:55 – 13:25

    Dealing with Hate

    1. AA

      Did you get much kinda hate back in the day?

    2. UJ

      Oh my God. Do you know what my first ever piece of hate was? It sounds so stupid now that I say it. Um, so someone said that I look like a horse. [laughs]

    3. AA

      [laughs]

    4. UJ

      Which I-

    5. AA

      That was gonna end differently. [laughs]

    6. UJ

      You know? Like, oh, like, "You have such a horse face." Which would've been fine, right?

    7. AA

      Yeah.

    8. UJ

      Like receiving that once. But then they started commenting on every single video like, "Oh, hey horse face." Like, "Oh, your nose just looks like a horse." [laughs] And it actually really got to me and I remember, um, I would like look at myself in the mirror and be like, "Do I look like a horse?"

    9. AA

      Mm.

    10. UJ

      Um, yeah, so I think, you know, when you're not accustomed to receiving online hate-

    11. AA

      Yeah

    12. UJ

      ... just like anything mildly negative is really new and weird. But yeah, I think over time you numb yourself to it [laughs] a little bit.

    13. AA

      Yeah. Yeah. So it's, it's four years on now. Your channel is like-

    14. UJ

      Yeah

    15. AA

      ... absolutely enormous and like ridiculously successful by any sort of-

    16. UJ

      Aw

    17. AA

      ... reasonable metrics. Um, how do you think about the hate aspect of it these days? Like do you get much hate these days?

    18. UJ

      I think it like fluctuates.

    19. AA

      Yeah.

    20. UJ

      But of course it's always gonna be there. It's been there since the start.

    21. AA

      Mm.

    22. UJ

      Less horse face comments now. [laughs]

    23. AA

      Okay. Yeah.

    24. UJ

      Um, yeah. I think part of it is like just thinking about all the positive people that you're impacting-

    25. AA

      Mm

    26. UJ

      ... and trying to like remember in those moments where you get, you know, 10 comments which are hateful, that you have 1,000 of people-

    27. AA

      Mm

    28. UJ

      ... who, whose life you changed, whose day you changed, who you made smile. Any, any of these moments, um, yeah, like that stuff is more important. But then the brain just out of

    29. AA

      Yeah

    30. UJ

      ... nowhere [laughs] decides it's not great, is it? 'Cause it's so funny, you can get 1,000 of those comments and you don't remember them like you do that one bad one.

  5. 13:25 – 18:20

    Jade on Writing 'The Only Study Guide You'll Ever Need'

    1. AA

      to write and publish a book.

    2. UJ

      Yes.

    3. AA

      [laughs] How, like-

    4. UJ

      Ooh

    5. AA

      ... what was the, how did, how did the, how did this start?

    6. UJ

      Yeah. Okay. Um, God. Should we go back to the beginning?

    7. AA

      Let's go back to the beginning.

    8. UJ

      Okay, cool.

    9. AA

      Was it August 2020?

    10. UJ

      Yes. Although, before that-

    11. AA

      Mm

    12. UJ

      ... I'd always wanted to write a book in this space.

    13. AA

      Mm-hmm.

    14. UJ

      Actually, the first job I ever wanted to have was to be an author, but of fiction. So I've always loved writing.

    15. AA

      Mm.

    16. UJ

      I wrote Wattpad fan fiction.

    17. AA

      Oh, hello.

    18. UJ

      I was that person. Um [laughs] .

    19. AA

      Uh, link in the video description.

    20. UJ

      Oh, no, no thank you. [laughs] Um, oh, my God, it's so tragic. I read it back the other day.

    21. AA

      Oh, yeah?

    22. UJ

      It's, it's embarrassing.

    23. AA

      What, what were you writing fan fiction about?

    24. UJ

      If I say it, I know people are gonna go find it, but, but it was a cross between the Di- Divergent and The Hunger Games.

    25. AA

      Okay. Nice.

    26. UJ

      Yeah.

    27. AA

      Yeah. Okay.

    28. UJ

      But with, like, more saucy elements.

    29. AA

      Okay.

    30. UJ

      [laughs] No, I'm kidding.

  6. 18:20 – 37:41

    Comparing notes on book writing

    1. UJ

      it.

    2. AA

      [laughs]

    3. UJ

      Because I feel like the book for you... Like, I remember watching your video where-

    4. AA

      Mm

    5. UJ

      ... you know, you, you sort of gave up on the book.

    6. AA

      Yeah.

    7. UJ

      And it was exactly the time that I was, like, crying over how much I was struggling to write my own book, and I felt-

    8. AA

      Yeah

    9. UJ

      ... so validated in your video, and I-

    10. AA

      Ah, yes

    11. UJ

      ... I honestly wanted to [laughs] give up too at that point. But I could relate to everything you were saying about, you know, your fears of having an audience-

    12. AA

      Mm

    13. UJ

      ... and the expectations for it to be really good, and then your personal pressure of wanting it to be, like, a bestseller.

    14. AA

      Yeah.

    15. UJ

      Um, like, it's a lot.

    16. AA

      Y- your's-

    17. UJ

      But-

    18. AA

      ... has become a bestseller now, hasn't it?

    19. UJ

      Yeah, I was a-

    20. AA

      I saw it was a title of your... Yeah

    21. UJ

      ... mad.

    22. AA

      That's, that's really cool.

    23. UJ

      It's really cool, and unexpected, and I wasn't going for that.

    24. AA

      Okay.

    25. UJ

      [laughs]

    26. AA

      So it, it, it's kinda nice when it happens.

    27. UJ

      Yeah.

    28. AA

      Oh, were you, were, were you actually not going for that, or were you, like, sort of semi-

    29. UJ

      I-

    30. AA

      ... going for it and, like, trying to convince yourself you want it? 'Cause that's sort of what I do. [laughs]

  7. 37:41 – 40:55

    Failure, Motivation & Mindset

    1. UJ

      Yes.

    2. AA

      Um, what's the sort of the thesis of, of... Or what, what, what's your thesis about motivation? [laughs]

    3. UJ

      Oof. [laughs] My God. Big questions, Ali.

    4. AA

      Yeah. [laughs]

    5. UJ

      Um, okay. So in this chapter, I s- ... Well, the first line, I think, captures it. When I got a D in my first A-level chemistry test, I convinced myself that it was bad luck. And I sort of first dig into sort of failure-

    6. AA

      Mm

    7. UJ

      ... and how that's really unmotivational, and then breaking down what kept me trying after I had this horrible experience with a teacher that was just not good. And, um, in my chemistry class, it went from like 28 students to nine students the next year because of, you know, issues with the school. And that was a, a point in my life where I really felt like giving up on this subject and how I eventually found motivation.

    8. AA

      Mm.

    9. UJ

      Um, I'm also conscious that you believe motivation is a myth.

    10. AA

      Oh, that's just a title of a video, but-

    11. UJ

      But... [laughs]

    12. AA

      Yeah. [laughs] I don't actually believe motivation's a myth. [laughs]

    13. UJ

      So-

    14. AA

      Yeah

    15. UJ

      ... I mean, so yeah, so I sort of dig into this idea of what gets you motivated is having a why of some kind.

    16. AA

      Okay.

    17. UJ

      Whether that is, you know, a long-term goal of somewhere-

    18. AA

      Mm

    19. UJ

      ... you wanna end up. Um, you can have like an extrinsic source of motivation-

    20. AA

      Mm

    21. UJ

      ... which is something like a grade you're trying to achieve or a university you're trying to get into. Um, but also trying to find this intrinsic sense of why is it you're studying. Like, what is interesting about these subjects? Even if you can't find anything naturally-

    22. AA

      Mm

    23. UJ

      ... you need to convince yourself that there's something interesting about this. Like these maths problems are the basis of so many incredible things that maybe you are interested in.

    24. AA

      Okay.

    25. UJ

      Um, and then, yeah, using that motivation to then put the systems into your life, which I then dig into for the rest of the book.

    26. AA

      Okay. So, so it sounds like y- if, if, if something is like dull on the surface, you're saying that we can like essentially talk ourselves into thinking it's less dull?

    27. UJ

      Yes.

    28. AA

      And that ex- gives sort of the spark of motivation, which then once you build the systems, then you can stop relying on motivation? Like how, how, how does it work?

    29. UJ

      Um, kind of, yes.

    30. AA

      Okay.

  8. 40:55 – 44:29

    Study Techniques: Spaced Repetition, Active Recall & Blurting

    1. AA

      how we learn, and I s- I, I noticed that there was a cheeky forgetting curve somewhere in there.

    2. UJ

      Yes. I think there's also, um, I could be wrong, but a little, uh, contribution-

    3. AA

      There is [laughs]

    4. UJ

      ... from, um, someone. [laughs]

    5. AA

      Yes. Uh, I, I, I was, I was flicking through this and I, I came, I s- I saw forgetting curve, and then I stumbled across my contribution like a little bit, a little bit later. Um, what is the forgetting curve for those-

    6. UJ

      Oh, my

    7. AA

      ... of us unfamiliar? [laughs]

    8. UJ

      I feel like everyone on your channel is very-

    9. AA

      [laughs]

    10. UJ

      ... familiar with the forgetting curve. Okay. So there's a guy called Hermann Ebbinghaus. He's, uh, a good friend of ours.

    11. AA

      [laughs] Yep.

    12. UJ

      Um, yeah. And he basically did loads of studies about human memory and found out that, you know, when you, when you're learning something, uh, after a certain period of time of not reviewing it, your memory decays exponentially. But if you review the same bit of information at regularly increasing intervals, you can boost your retention back up to that 100%, which is why we have something called [laughs] spaced repetition-

    13. AA

      [laughs]

    14. UJ

      ... which I feel like is like, I don't know, as your brand, half your brand, Ali, is spaced repetition. Um, yeah, so which is the idea that you review information at these regular intervals to combat that forgetting curve.

    15. AA

      How do you personally recommend/do you personally organize your, like, spaced repetition timetable? Like, how do you-

    16. UJ

      Yes

    17. AA

      ... how do you, how do you do it?

    18. UJ

      Okay. So I use Anki-

    19. AA

      Yeah

    20. UJ

      ... the, which is like a flashcard service that effectively does it for you. I always also use Quizlet.

    21. AA

      Mm.

    22. UJ

      Um, but I actually have a spreadsheet-

    23. AA

      Mm

    24. UJ

      ... which is great. Um, I also use... So I, I have Notion for, like, my timetabling of my life, but I also have a spreadsheet for all my different university chapters, and, and then I use Anki.

    25. AA

      Okay. So do you have stuff that is, like, not... Because Anki is very sort of like one bite-

    26. UJ

      Mm-hmm

    27. AA

      ... at a time type stuff.

    28. UJ

      Yes.

    29. AA

      What about more, like, conceptual stuff or-

    30. UJ

      Mm-hmm

  9. 44:29 – 47:14

    Productivity Hacks

    1. AA

      by productivity hacks, chapter six.

    2. UJ

      Mm-hmm.

    3. AA

      Um, this is sort of up my street. Like, what, what would you say are the, are the key productivity hacks that you found, that you found helpful?

    4. UJ

      Yes. Um, so I kind of, after having re- read so many different productivity books-

    5. AA

      Yeah

    6. UJ

      ... I wanted to break it down to the most simple that a student who doesn't have time to read a thousand things on productivity-

    7. AA

      Yeah

    8. UJ

      ... could just easily implement. And a lot of this is based off of the Pomodoro Technique.

    9. AA

      Yeah.

    10. UJ

      Um, I'm sure you guys are familiar with this [laughs] if you're into the productivity space, but the idea that, you know, you set a timer, you choose one task, focus on it for 25 minutes, and then give yourself a break. Um, I think that's just an amazing one to beat procrastination, to be more productive. And also, I actually, I think I quoted one of your, your productivity equations.

    11. AA

      You have, actually. Yeah. I, I was-

    12. UJ

      But I think I-

    13. AA

      ... just flicking through this chapter and I saw that. Oh.

    14. UJ

      But I think I also-

    15. AA

      Yeah

    16. UJ

      ... yeah, I added something to it.

    17. AA

      You've, like, added to it. Yeah.

    18. UJ

      Yeah.

    19. AA

      It's, it's very interesting.

    20. UJ

      Yeah.

    21. AA

      So what, so what's your productivity equation?

    22. UJ

      Okay, so my productivity equation is, well, maybe the cl- I'll go back to the classic one.

    23. AA

      Yeah. Sure. [laughs]

    24. UJ

      So the classic productivity equation is obviously output over time. So in a factory, you know, you're trying to produce the most products in the least amount of time or using the least amount of resources.

    25. AA

      Mm.

    26. UJ

      And what I added to this is if you multiply it by focus and forethought, I think that is, that's how you [laughs] are the most productive.

    27. AA

      Yeah.

    28. UJ

      And then the whole chapter is based off of around this equation.

    29. AA

      Mm.

    30. UJ

      So the idea that if you can reach this level of deep focus, whether that is having sanctity of space, like for me going to my cafe, deciding actively that I'm gonna turn off my phone-

  10. 47:14 – 50:37

    Toxic Productivity

    1. AA

      like, toxic productivity? It's a-

    2. UJ

      Oh

    3. AA

      ... it's a word that gets bandied about quite a lot. Um-

    4. UJ

      Yeah.

    5. AA

      Yeah.

    6. UJ

      No, it's a really good thing. Um, this is what I talk about in, I'd say, the second half of my book.

    7. AA

      Mm.

    8. UJ

      Like, all the stuff about mental health, um, perfectionism, hustle culture, all of that falls into toxic productivity.

    9. AA

      Mm.

    10. UJ

      Um, I think it's people misusing the idea of productive.

    11. AA

      Mm.

    12. UJ

      Productivity is spending your time well.

    13. AA

      Yeah. [laughs]

    14. UJ

      That-

    15. AA

      I agree. [laughs]

    16. UJ

      That's literally the definition, right?

    17. AA

      Yeah.

    18. UJ

      And that doesn't mean sitting and revising for-

    19. AA

      Yeah

    20. UJ

      ... 10 hours, which is what productivity has often come to be associated with.

    21. AA

      Mm.

    22. UJ

      And I think if you reshape it to view productivity as just spending your time well, whether that's in for enjoyment, resetting, self care-

    23. AA

      Mm

    24. UJ

      ... then there almost isn't a toxic productivity. It's just you're not spending your time-

    25. AA

      Yeah

    26. UJ

      ... in the best ways for you. Um, yeah, and I think it is so important for young people to take more time for things like mindfulness-

    27. AA

      Mm

    28. UJ

      ... where you, like, totally switch off from the internet. And, uh, in the chapters talking about exam season, um- You know, y- you're kind of like a warrior going into a battle, and when, when a warrior is, like a, when a soldier is going into battle, they're thinking about their diet, they're, they're thinking about the levels of rest they get. You know, and a good night's sleep before all of these things. And when you're in exam season, you start to do the same. And one of the most productive things you can do is looking after yourself. So-

    29. AA

      Yeah. I some-

    30. UJ

      Yeah

  11. 50:37 – 1:00:41

    Hustle Culture, Planning Self Care & Economic Output

    1. AA

      what do you, how, how would you define hustle culture? You mentioned that-

    2. UJ

      Oh, yes. Um-

    3. AA

      What, what's the deal with that? [laughs]

    4. UJ

      Okay. Wow. This is a, this is a big topic.

    5. AA

      Mm.

    6. UJ

      I feel like we have just been trained our whole lives to value things with output that's tangible.

    7. AA

      Yeah. [laughs]

    8. UJ

      So, you know, the, whether that is a grade, that is the university that you're going to, the work you're gonna get for a paycheck, like all of that has some kind of goal-

    9. AA

      Mm

    10. UJ

      ... you can work towards. And so anything like self-care, where the thing that you're achieving isn't tangible, we just don't value. You know, when, when that's looking after your mental health, it's not tangible output, so you don't put the same time and energy into it. Um, and that's so toxic.

    11. AA

      Mm.

    12. UJ

      We've got this culture where it's like everyone wants a side hustle, which-

    13. AA

      Mm

    14. UJ

      ... you know, we love a side hustle, it's great, but not at the detriment of killing yourself [laughs] in the process-

    15. AA

      Yeah

    16. UJ

      ... 'cause that takes out the fun. That takes out the productivity-

    17. AA

      Yeah

    18. UJ

      ... all of it. Um, yeah.

    19. AA

      Yeah. This is something that like I often struggle with. It's very much a fa- a first world problem, um, where I will feel guilty when I'm not doing something that generates economic output. [laughs]

    20. UJ

      Mm.

    21. AA

      Like in, in, in the last few days I got the new Ratchet & Clank game on the PlayStation. This is, you know, a game I used to play a lot when I was like between the ages of eight and 13. And it's been really nice just spending an hour in the evenings just like shooting some people with like this-

    22. UJ

      [laughs]

    23. AA

      ... cartoon cat thing.

    24. UJ

      I can't relate, but cool.

    25. AA

      It's really good.

    26. UJ

      [laughs]

    27. AA

      It's like a very kind of childish game. Um, but I've hi- historically been like, uh, sort of flip-flopped between like anti-video game and pro-video game. Anti-video game because it's a waste of time that, you know, is, is not generating economic output. Pro-video game precisely because it's a waste of time that doesn't generate-

    28. UJ

      Mm

    29. AA

      ... economic output-

    30. UJ

      Yeah

  12. 1:00:41 – 1:04:26

    Business Management & Hierarchy

    1. UJ

      you saying that you were reading a lot more books in the business space. Has that been helping you a lot?

    2. AA

      Oh, yeah. Yeah.

    3. UJ

      Yeah.

    4. AA

      Every time, feel like every time I read a new business book, I'm like, "Damn, I wish I'd discovered this sooner."

    5. UJ

      [laughs]

    6. AA

      Um, because again, like a few years ago, I would've been like, "Oh, business books. What a waste of time." Like-

    7. UJ

      Mm. [laughs]

    8. AA

      [laughs] You learn business by doing business.

    9. UJ

      [laughs]

    10. AA

      And I was like, oh, actually [laughs] -

    11. UJ

      It's all-

    12. AA

      ... you know, these guys, these guys with like 40 years of experience running-

    13. UJ

      Yes

    14. AA

      ... like they know what they're talking about. This is some good advice. Um, so now I'm finding that-

    15. UJ

      Something-

    16. AA

      Yeah

    17. UJ

      ... I'm interested in-

    18. AA

      Mm

    19. UJ

      ... is your idea of hierarchy-

    20. AA

      Oh

    21. UJ

      ... in your business.

    22. AA

      Okay. Yeah.

    23. UJ

      Do you feel like a superior to the people you're working with a lot of the time? Is it like, does it feel like you're almost friends, and then you're bouncing ideas off of each other? Like, how do you think about it? And I don't know if you've heard of, like holacracy or more-

    24. AA

      Oh, no. What's that?

    25. UJ

      Oh, we can talk about that after.

    26. AA

      Okay. [laughs]

    27. UJ

      [laughs]

    28. AA

      Um, okay, how do I feel about hierarchy? I don't feel like a superior in any way.

    29. UJ

      Mm-hmm.

    30. AA

      Um, in fact, I, and I, I very much see us all as, you know, we're all friends/we're on the same team kind of thing, but at the same time, there is that thing of I have... I, I know I need to communicate like an expectation of what like, of what I want and what success looks like.

  13. 1:04:26 – 1:10:15

    Fearing the algorithm

    1. AA

      that, and I, I, so th- th- this is my thought process with this-

    2. UJ

      Mm-hmm

    3. AA

      ... that like I have hit the jackpot. My-

    4. UJ

      Yeah

    5. AA

      ... I got, I, right place, right time. The YouTube channel took, took off. I really don't wanna screw this up.

    6. UJ

      Mm-hmm.

    7. AA

      The algorithm, anything could happen to my channel. Anything could happen to algorithm. If I stop uploading videos at a cadence of two videos per week, something bad is gonna happen. And-

    8. UJ

      Are you-

    9. AA

      ... I don't want that something bad to happen

    10. UJ

      ... speaking from experience? [laughs]

    11. AA

      [laughs] And therefore, given that I don't want something bad to happen-

    12. UJ

      But then you've chained to the algorithm.

    13. AA

      Exactly. Yeah. That-

    14. UJ

      Yeah

    15. AA

      ... it, it seems like you have, like shed the chains of the algorithm.

    16. UJ

      I think I have.

    17. AA

      At least that's what it looks like on the outside. How-

    18. UJ

      I think I have. Yeah.

    19. AA

      How did, how did you do it?

    20. UJ

      Defining your priorities in life.

    21. AA

      Okay.

    22. UJ

      If your priorities are just numerical success-

    23. AA

      Mm

    24. UJ

      ... for your whole life, then brilliant. But for me, I know that my human fulfillment [laughs] -

    25. AA

      Mm

    26. UJ

      ... does not just come from YouTube. And yes, when I'm succeeding, it's brilliant. I feel great. You know, like, it's just this, it's like, I don't know how to describe it. It's like this thing in the background that like I know it's all going good, you know-

    27. AA

      Yeah

    28. UJ

      ... with the algorithm. Um, but in the times of my life where I've only focused on YouTube and I've been doing the best with the algorithm is sometimes when I'm the least happy because I'm not putting the same energy into relationships in my life, into-

    29. AA

      Mm

    30. UJ

      ... I don't know, just learning about myself through other activities. Um, so I define that as a priority for myself, is while I'm at university, I wanna have the space to not just be a YouTuber and to be messy and, you know, an element of like being a bit chaotic at uni means I can't do you- do YouTube to the same extent as if I was just focusing on it. Um-

  14. 1:10:15 – 1:14:16

    On Solo Travelling

    1. UJ

      so many things.

    2. AA

      Okay.

    3. UJ

      It's a lot of emotions.

    4. AA

      Right.

    5. UJ

      Um, it's incredible. You find, uh... Like, my concept of home has shifted a lot, because you, you do find a home in this place.

    6. AA

      Mm.

    7. UJ

      Like, I don't know, I leave a piece of my heart wherever I go, I swear.

    8. AA

      Yeah.

    9. UJ

      Like, all these cities around the world.

    10. AA

      Yeah.

    11. UJ

      Um, yeah, and y- I, I dunno, I've kind of developed this routine of first month is gonna be really tough. Everything is new, the language, the culture-

    12. AA

      Mm

    13. UJ

      ... the people. All of it is just, like, totally out of your comfort zone. Second month, things get a little bit easier. You're developing a routine. And then third month is just sweet spot. Like, every... Life is just amazing. You've found... Like, it's like honeymoon, you know? You've got your routines, you understand this place. And then the fourth month is still good, but, like, I'm learning to leave and leave it behind, so it's, like, bittersweet. Um, yes. So it's, it's good, but then I also sometimes feel this lack of stability in moving a lot.

    14. AA

      Okay.

    15. UJ

      'Cause it's... You know, I, I get to experience these amazing places, but then I know it's always gonna be for a short time.

    16. AA

      Okay. Is that b- m- m- because of the university thing keeping you moving? Okay. Do you think you'd, w- once you graduate, you'd wanna continue the sort of traveling, living in a new place every four to six months sort of lifestyle?

    17. UJ

      Mm.

    18. AA

      Or has it gone out of your system, so, like... Yeah.

    19. UJ

      Yeah. Good question. Um, I don't know, if I'm honest. I think part of me wants stability and, like, friends in one place. [laughs]

    20. AA

      Yeah.

    21. UJ

      Yeah. Um, but at the same time, it's so amazing. Like, the whole slow travel thing-

    22. AA

      Mm

    23. UJ

      ... where you live in a new place. Um, you just learn so much about yourself really quickly. Like, every place you go is so different, um, and, like, forces a different version of yourself, I feel.

    24. AA

      Wh- what do you mean you learn about yourself?

    25. UJ

      Okay. Um, so for example, Berlin and Seoul I think are two of the most different places you could be in. Like, Berlin is, like, r- I don't know, so individualistic [laughs] like-

    26. AA

      Okay

    27. UJ

      ... as in like you're, you're in the street, people don't care what they wear, and I love it. You know, people could just be like wearing a bin bag or wearing a suit, and everyone will look at you exactly the same. People play their music super loud, and, and that's just them living their life. And people will, you know, sometimes just, like, dance in the street to the music, and everything's just very free. Um, whereas in Seoul, it's, you know, it's very respectful culture. You have to be a lot kinda quieter and sort of keep to yourself.

    28. AA

      Yeah.

    29. UJ

      And it's sort of, it's got this collectivistic thing, and I'd never lived in, in a place I like either of those two. Um, so in Berlin, it sort of taught me I could, I could, you know, take up more space and experiment with my fashion and-

    30. AA

      Okay

  15. 1:14:16 – 1:18:10

    Planning your life & career

    1. AA

      How do you think about this, this concept of, like, career and this thing of like-

    2. UJ

      Mm-hmm

    3. AA

      ... 'cause m- 'cause my, my, my view on this is that, like, w- what does career even mean? It's like a, like if you're a, if you're a doctor, that's a career. If you're a lawyer-

    4. UJ

      Mm-hmm

    5. AA

      ... that's a career because-

    6. UJ

      Yeah

    7. AA

      ... it's like, oh, there's one thing that you're doing, kind of there's a clear progression. But I feel like for you and for me, maybe, like, the word career doesn't feel quite-

    8. UJ

      Mm

    9. AA

      ... quite right.

    10. UJ

      Yes.

    11. AA

      How, how, how are you thinking about that kinda concept?

    12. UJ

      That's so true. Yeah, career is definitely, like, an old, old time phrase, I think, where the assumption is, you know, you go to one company, and you stay there for your lifetime and work up the hierarchy. But no, I feel like people have multiple careers in their life. That is the new definition of a career. Um, yeah, I think just doing whatever feels right at that time job-wise is probably the best thing. You know, I have friends right now who are graduating and going into random jobs that that's not gonna be their, their long-term career, but no doubt they're gonna go there. They're gonna learn a lot. They're gonna learn what they do, they don't like. They're gonna meet people who are gonna lead them onto other things, and I think that is what we should normalize as a career, is just, just doing things and, you know, throwing... What, what's the expression? Throwing something at a wall?

    13. AA

      Oh, yeah. Throwing spaghetti at the wall.

    14. UJ

      Throwing spaghetti-

    15. AA

      Yeah [laughs]

    16. UJ

      ... at a wall. Yeah. And just if you don't like the career, you change, and YouTube is a, is a, I guess, a phase of our overall careers, which will lead us onto other things.

    17. AA

      Yeah. Yeah, that's a good point. Yeah, I find that... So, uh, uh, my mum is fairly old school in her, like, approach to stuff-

    18. UJ

      Mm-hmm

    19. AA

      ... as I, I think, like, a lot of, a lot of parents are. Um, and her whole thing is that, like, you know, that for, for me, that I should have a plan, and the fact that-

    20. UJ

      Mm-hmm

    21. AA

      ... I change my mind every, you know, every f- every few months from what I wanna do is, like, signs that I'm a scatterbrain and, you know, don't have any career-

    22. UJ

      [laughs]

    23. AA

      ... like whatever, whatever. Um, and it's like wh- when I have conversations with her, it's like a part of me wonders should I have more of a plan, like a clearer idea of where I wanna be five years from now? Should I do an Odyssey plan and actually stick to it or [laughs] ... Um, but then the other half is like, ah, well, you know, I'll just, I'll just do what's fun in the moment and what seems to roughly make sense, and things will work out.

    24. UJ

      Mm.

    25. AA

      Um, yeah.

    26. UJ

      So relatable.

    27. AA

      [laughs]

    28. UJ

      Yeah. I, I don't know. I think there are some things you need a plan for, like if you decide you wanna be a doctor, that's something you've got to plan for.

    29. AA

      Mm-hmm.

    30. UJ

      And, and from now to there is, like, a very clear trajectory. Um, but yeah, I know recently I was making like a, a mood board for my life-

  16. 1:18:10 – 1:25:06

    Manifestation & The Law of Attraction

    1. AA

      the... So I've read The Secret, uh-

    2. UJ

      I haven't read The Secret.

    3. AA

      Oh, okay, cool.

    4. UJ

      [laughs]

    5. AA

      [laughs] And everyone, everyone I've, I've heard, uh, everyone I've, I've heard speak about The Secret does it in very, like, disparaging terms.

    6. UJ

      Mm-hmm.

    7. AA

      Like, "Oh, this, all this manifestation-

    8. UJ

      Yeah, yeah

    9. AA

      ... stuff is all, is all, like, BS." Um, but you, like, talk about it sincerely.

    10. UJ

      Yes.

    11. AA

      Or it seems to be. Like, what, what is manifestation to you and-

    12. UJ

      Yeah

    13. AA

      ... how does it manifest in your life? [laughs]

    14. UJ

      [laughs]

    15. AA

      As it were.

    16. UJ

      Um, okay. So to me, it's kind of common sense.

    17. AA

      Okay.

    18. UJ

      In, in a way, if you want something-

    19. AA

      Hmm

    20. UJ

      ... you're gonna have to say it out loud, you're gonna have to take actions towards it-

    21. AA

      Hmm

    22. UJ

      ... and you're also gonna probably need a bit of luck because that's how life works, and that's kind of common sense. You know? Like, if you want a, a certain job, if you wanna be a doctor, you've first got to decide that's something you really want.

    23. AA

      Mm-hmm.

    24. UJ

      You've got to be very specific.

    25. AA

      Hmm.

    26. UJ

      Say, "Okay, I probably, in the next five years I'm gonna have to apply for med school. I'm probably gonna want to go to maybe this university." Then you can say it out loud. You can write it down, and it becomes kind of a clearer thought. Um, and then you have to... You s- Wait, let me say that again. Uh, just through, yeah, like, putting it down on paper, you're already thinking about actions-

    27. AA

      Okay

    28. UJ

      ... of how you're gonna go towards that, whether that's, like, working harder for certain grades. And then the element of luck that I guess-

    29. AA

      Yeah

    30. UJ

      ... the law of attraction comes into, you know, you can call it synchronicity, you can call it luck, you can call it the universe, you can call it-

  17. 1:25:06 – 1:56:12

    Rapid-Fire

    1. AA

      our, uh, Instagram audience now.

    2. UJ

      Ooh.

    3. AA

      With some potentially rapid-fire-y type questions.

    4. UJ

      Okay.

    5. AA

      Um, th- th- the questions are gonna be rapid, but the answers don't necessarily have to be.

    6. UJ

      Okay, cool.

    7. AA

      And I'd love for you to expand on stuff if you like. Uh, ooh, wonderful. We have, we have categories as well. What is #casualmagic?

    8. UJ

      Ooh. Okay, so casual magic is a concept that I've been practicing for the last few years. The idea is that not every day is gonna be your wedding day or your anniversary, your birthday or, like, an objectively exciting day. But that means that, like, I don't know, the, the rest of your life, the, like, 99.9% of your life is just boring or-

    9. AA

      Mm

    10. UJ

      ... you don't frame it in a way that has that much meaning or gives you that much happiness. So the idea of casual magic is every day finding something really casual in your mundane life that you find magic in. So for example, the way that the light's coming into the room is really beautiful. Or, I don't know, just, like, having a nice tea and just, like, actively noting to yourself like, "This is a nice moment." Like, it's really casual, but a little bit magic. And [laughs] like, after reading so many books on happiness-

    11. AA

      Yeah

    12. UJ

      ... that's sort of one of the, the things I found is it's all about how you personally find meaning, so trying to find meaning every day.

    13. AA

      Nice.

    14. UJ

      [laughs]

    15. AA

      [laughs] So, so wholesome. I love it.

    16. UJ

      People find that so cringey-

    17. AA

      It's so good

    18. UJ

      ... but I just think it's-

    19. AA

      It's not cringey at all. It's great.

    20. UJ

      [laughs]

    21. AA

      Um-

    22. UJ

      What's your casual magic today?

    23. AA

      My casual magic today. Um...

    24. UJ

      Something little that you're grateful for

    25. AA

      Something little that I'm grateful for. I really like these bulbs. We, we, we put these, like-

    26. UJ

      Mm

    27. AA

      ... uh, these, like, little fairy light type things up yesterday 'cause we were having a goodbye leaving party for Sheen.

    28. UJ

      Aw.

    29. AA

      And I think it's just a great vibe.

    30. UJ

      Yeah.

Episode duration: 1:56:12

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