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BigDeal by Codie SanchezBigDeal by Codie Sanchez

Dear Gen Z:

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably?

Codie Sanchezhost
Jul 14, 202520mWatch on YouTube

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CHAPTERS

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Chapter summaries

  1. Early Career Mistakes and the First Rule

    Codie Sanchez opens by describing how she worked nonstop and spent too much early in her finance career. She says most people make big early mistakes and introduces her first rule: move fast, but take more detours.

    • •She was working nonstop and spending too much of her money early on
    • •Living costs like rent, a car and food add up after college
    • •She says most people make big mistakes early in their careers
    • •First rule: move fast, but take more detours
  2. Reporting on Cartels Along the US-Mexico Border

    Codie recounts spending part of her senior year in Mexico as a human trafficking journalist covering the disappeared women of Juarez. She describes the violence she witnessed and the adventures and dangerous moments that came with it.

    • •Covered Las Desaparecidas, the disappeared women of Juarez
    • •Saw bodies hanging from overpasses during a cartel conflict
    • •Visited the morgue to try to identify murdered women
    • •Says half the fun of being young is doing dangerous things
  3. Jim Rogers and Adventure as an Edge

    Codie explains her fascination with Jim Rogers, former partner of George Soros, who left to travel the world. She says his adventures taught him to see opportunity in emerging markets, and she criticizes soulless corporate jobs.

    • •Rogers said he didn't need to be much smarter or work much harder, just do things others hadn't thought of
    • •He saw that US dollars go two to three times farther in emerging markets
    • •Codie says young people trade adventure for corporate cubicles and social media
    • •She argues you don't need to live that way
  4. Building a Latin America Business Through a Shared Book

    Codie describes disliking her first investment job despite high pay, then pitching First Trust to let her build a Latin American division. A Santiago investor who owned the same Jim Rogers book opened doors to her business of about $1 billion in assets.

    • •Made multiple six and then seven figures but was miserable
    • •Pitched First Trust on building a Latin American business at the same pay
    • •Built a business with $1 billion in assets under management
    • •An investor in Santiago who had the same Rogers book connected her to everyone she needed
    • •Says you can have fun and adventure while working
  5. Hanging Off a Bridge in Patagonia

    Codie tells the story of hiking Torres del Paine alone while heartbroken and falling off a broken bridge handle. Hanging there, she reflected that she'd lived a pretty cool life, and concluded that wild adventures and work can be intertwined.

    • •Solo trip to Patagonia after heartbreak
    • •The bridge handle broke and her knee caught on a pole
    • •She thought she'd lived a pretty cool life, including building a billion-dollar business
    • •Wishes someone had told her it's okay to do wild things and not only work
  6. Is This All That Life Is? Lessons from Jim Simons

    Codie's second lesson is to never stop asking whether this is all life is. She points to Jim Simons of Renaissance Technologies, who took detours and left a secure academic position for a new adventure.

    • •Simons founded Renaissance Technologies and its Medallion fund
    • •Medallion averaged 66% annual returns
    • •He survived a mudslide and an angry mob while traveling in Latin America
    • •He left a tenured MIT job because his life felt too planned
    • •Codie says builders may be adrenaline-seeking adventurers
  7. Sam the Bananaman and Finding the Unripe Bananas

    Codie's third lesson is to find where money is hidden in plain sight. Sam Zemurray bought overripe bananas that big fruit companies discarded and sold them fast to nearby cities, eventually taking over United Fruit Company.

    • •Big fruit companies threw away bananas too ripe to ship far
    • •Zemurray bought them at a discount and sold to nearby cities like New Orleans
    • •He had made over $100,000 by age 21
    • •He later took over United Fruit Company and did more acquisitions
  8. Misfits Market and Adventure Leading to Opportunity

    Codie gives a second example of hidden value: a founder who bought bruised or odd-looking apples and sold them at a discount in surprise boxes, building a business worth nine figures. She ties it back to adventure leading to opportunity.

    • •The founder saw bruised and fallen apples being thrown away
    • •He sold them at a discount in surprise boxes
    • •The business became worth well over nine figures
    • •Opportunities like these are harder to see from behind a desk
  9. Ignore the Haters: Doubters Along Her Path

    Codie's last lesson is not to let anyone tell you what you're capable of. She lists the doubters she faced, from family and colleagues to internet trolls, for each of her ventures, and explains why she thinks people tear down others' achievements.

    • •Family, colleagues and partners doubted her moves from Goldman to media, venture and business buying
    • •Doubters said Austin venture capital and her academy would never work
    • •Her book became a New York Times bestseller despite the skeptics
    • •She says people criticize because your success mirrors their own failures
    • •She says no one doing more than her has criticized her online
  10. Trust Yourself, Not Another Who

    Codie says the biggest mistakes are about a who, not a how or what, and shares that she married too young and with reservations. She encourages getting into more trouble and says her first viral content came from doing something she found cool.

    • •Biggest mistakes are about who, not how or what
    • •She regrets marrying young with reservations and following the path everyone else did
    • •Her first viral content was about a laundromat she bought
    • •Obsession is hard to hide
    • •If you want to be cool, do cool things and your life becomes the content
  11. Stories from Mexico: Presidential Palace and BlackRock

    Codie says experience gives you stories to tell, then shares anecdotes from Mexico. A Midwestern colleague's remark at the presidential palace showed her what happens when you've not really seen a place, and she recounts losing a $100 million client when BlackRock bought Banamex.

    • •Get experience, scars and scabs and the content writes itself
    • •A colleague's comment at the presidential palace showed he had traveled lightly
    • •BlackRock bought her biggest client and replaced her First Trust investments
    • •Adventures taught her to treat problems as where the profit is
  12. Closing Thoughts and Call to Action

    Codie wraps up by urging young people to adventure, make big mistakes, trust themselves and avoid settling for a life that prompts "Is this it?" She recommends another episode, asks listeners to subscribe, then promotes her community and workshops.

    • •Advice to young people: adventure, make mistakes, trust yourself
    • •You don't need a traditional career path to make a lot of money
    • •Recommends an earlier episode on why top earners leave their hometowns
    • •Asks for subscriptions and comment suggestions for future topics

Publisher timestamps

  1. 0:00Intro
  2. 0:39Move Fast, But Take More Detours
  3. 7:20Is This All That Life Is?
  4. 9:08Sam The Bananaman
  5. 10:12Misfits Market
  6. 13:27Ignore The Haters
  7. 17:29Closing Thoughts

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