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BigDeal by Codie SanchezHow to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods
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At a glance
WHAT IT’S REALLY ABOUT
CRIT prompting: make AI your thought partner for leverage
- Geoff Woods argues that the most powerful AI use case is treating it as a strategic thought partner that interviews you and helps you think better, not as a shortcut for producing generic outputs.
- He introduces the CRIT framework—Context, Role, Interview, Task—as a repeatable way to get higher-quality, less generic results across business and personal problems.
- He shares examples where persona-building and simulation (an “AI board,” debt-restructuring strategies, and board-meeting prep) helped leaders anticipate stakeholders and find non-obvious paths forward.
- He emphasizes three foundational skills to avoid being replaced: identify high-leverage 20% priorities, communicate well with AI, and remain the thought leader by skeptically iterating on outputs.
- He describes practical applications of agent-like workflows in finance and sales (including voice-of-customer capture and near-real-time coaching) while warning most people chase agents before mastering fundamentals.
IDEAS WORTH REMEMBERING
5 ideasUse AI as a thought partner, not an assistant.
He frames the best use of AI as a strategic partner that interviews your thinking and exposes non-obvious options, rather than a tool that simply produces outputs on demand.
CRIT (Context, Role, Interview, Task) is the core prompting framework.
He describes a structured prompt approach: provide rich situation context, assign a vivid expert role, force the model to ask 3–5 questions one at a time, then give a clear task—so the output is tailored and higher quality.
Don’t trust the first answer—lead the refinement loop.
He warns that believing the first output creates obvious “AI slop” and weak thinking; instead, treat outputs as a first draft and iterate by stating what you like, dislike, and what to change, repeatedly.
Aim AI at 20% priorities that drive 80% of results.
He argues most people apply AI to low-value “80% tasks” (like generic emails) and miss the high-leverage “20% use cases” that can change business outcomes or solve the biggest constraints.
Agentic AI is the “18th domino,” not the first.
He says agentic AI is a later-stage move—valuable once you’ve mastered identifying the right use case, communicating well (CRIT), and staying in the driver’s seat—otherwise it becomes “a solution looking for a problem.”
WORDS WORTH SAVING
5 quotesThe greatest use case I have found- is not using AI as an assistant, but using it as a thought partner.
— Geoff Woods
I just don't ask AI questions anymore. I make it turn the tables and ask me questions- to pull deeper context out of my head than I would've ever thought to have shared, but also to elevate how I think and to shift how I lead.
— Geoff Woods
Most people are using this for the 80% tasks that only drive 20% of the value.
— Geoff Woods
You are the thought leader, AI is your thought partner.
— Geoff Woods
I think this is the greatest risk with AI that is not being talked about, is unfortunately, a lot of people are lazy, and they're not realizing it, but the- your brain, your ability to think is a muscle. If you stop using it, it's gonna get weaker and weaker over time.
— Geoff Woods
SPEAKERS
Geoff Woods
guestFounder and CEO of an AI leadership company who teaches practical frameworks for using AI to improve business productivity and decision-making.
Codie Sanchez
hostEntrepreneur and media host of BigDeal by Codie Sanchez, interviewing business operators and covering tactics to grow revenue and productivity.
High quality AI-generated summary created from speaker-labeled transcript.
