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BigDeal by Codie SanchezBigDeal by Codie Sanchez

Scared of AI? Give Me 28 Minutes to Change Your Mind

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably?

Codie Sanchezhost
Jun 16, 202527mWatch on YouTube

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CHAPTERS

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Chapter summaries

  1. AI Won't Replace You: One Person and an Army of Agents

    Codie Sanchez pushes back on both the hype and the fear around AI. She predicts billion-dollar companies run by one person with AI agents, says AI is a tool and not a human, and explains she hired Chadwick to integrate AI across her business.

    • •Most people are either overexcited or vilifying AI, and she thinks both have it wrong
    • •She expects billion-dollar companies built by one person with AI agents
    • •AI is a tool for humans, not a human
    • •AI makes her 2 to 3x more productive
    • •She hired Chadwick full-time to integrate AI into the business
  2. Whisperflow: Voice-to-Text That Understands Context

    Codie demos Whisperflow, which turns voice into text anywhere on the computer. It adds punctuation and capitalization and spells names correctly from context, and she says it makes her 200 to 300 percent faster at typing.

    • •Hold down FN and speak to type into any app
    • •Handles punctuation, capitalization and names without spoken commands
    • •Uses contextual learning, unlike the iPhone's voice-to-text
    • •Costs about four dollars a month, by her estimate
    • •She uses it for email and Slack
  3. Superhuman: Keyboard-Driven Email with AI Drafting

    Codie covers Superhuman, an email layer on top of existing accounts that runs on keyboard shortcuts. It gets her to inbox zero, autocompletes sentences with AI and auto-builds profiles of senders. She says she isn't sponsored by any of these tools.

    • •Works as a layer over Gmail or other email accounts
    • •One-letter commands and Command+K for a command center
    • •Snippets act as templates, with custom shortcuts
    • •AI fills in sentences as she writes
    • •Auto-creates sender profiles with links to LinkedIn, website and Twitter
    • •Its onboarding is good enough that she has portfolio companies study it
  4. Custom ChatGPTs for Content and Memes

    Codie explains how she had Chadwick build a custom GPT trained on her voice and content, which generates meme ideas and then images. She compares the cost to the thousands of dollars a month she would once have paid a person.

    • •Custom GPTs act like focused operators trained on your material
    • •Her content-creator GPT proposes carousels, memes, infographics and reels
    • •She picks an idea and asks for a visual meme for Twitter
    • •A couple of lattes a month replaces thousands in design costs
  5. Perplexity for Market Research and Frameworks

    Codie moves to Perplexity, which she says has some of the best research. She uses it for market data and watch lists, and she has it expand her three Cs framework (cash, curiosity, crowd) into a brief and table.

    • •Perplexity's built-in finance tool replaced her Yahoo Finance subscription
    • •She uses it for random research deep dives and frameworks
    • •The three Cs framework: a market needs cash, curiosity and a crowd
    • •It produced a table with a good example (health and wellness) and a bad one (fax machines)
    • •She compares it to a researcher she once paid about $150,000 a year
  6. Competitor Pricing Research and Finishing the Meme

    Codie asks Perplexity for competitor pricing and tier recommendations for a commercial landscaping business in Austin. Meanwhile ChatGPT refuses one meme on content policy grounds, then produces another she iterates on.

    • •Perplexity returns pricing structures and ranges with sources she can check
    • •It recommends basic, standard and premium tiers
    • •It gives a V1 of pricing in seconds, work that would take a VA hours
    • •ChatGPT blocked one meme request over its content policies, and a different one worked
    • •A designer for one meme might cost $100 to $250, by her estimate
  7. Codie.chat: An AI Version of Codie

    Codie shows codie.chat, a free AI version of herself that she had her AI guy build and train on her book, community chats and public content. She tests it by asking how a newbie should start buying a business and then how to finance one.

    • •Users can text or voice call the AI Codie
    • •Trained on her book, community chats and public content
    • •Its first-step advice, defining your deal box, matches her own process
    • •It points users to bizscout.com for a free deal box
    • •Financing answers cover seller financing and SBA loans
    • •She thinks this kind of free, fast insight is the future
  8. Custom GPT for Twitter Graphics

    Codie describes building a GPT for her newsletter graphics, which she used to pay thousands of dollars to produce. She explains how to set one up and then tests it by turning a top tweet into an image.

    • •Create a GPT by clicking GPTs in ChatGPT and editing its name, instructions and knowledge
    • •She references styles like No Mercy No Malice, The New Yorker and Visualize Value
    • •She feeds it a short top-performing tweet to turn into a graphic
    • •She says you iterate until you get what you want
  9. Dreaming Up Freedom Farms with ChatGPT

    Codie shows how she used ChatGPT to develop a fantasy universe for Freedom Farms, a property she is building on unwanted land. It produced a name, logo, vibe, activities, a storyline with Oklahoma animals and images, imperfect but made in seconds for free.

    • •Named the concept Freedom Farms: The Rooted Realms, with a Narnia and Lord of the Rings feel
    • •Ideas for Airbnb merchandise and magical activities, like a wardrobe portal on a trail
    • •A storyline with tribes of native Oklahoma animals and the tagline 'From root to fang, we endure'
    • •Images had flaws, like a skink that looks like a dinosaur
    • •Done in about 30 seconds for $0
  10. Turning Quotes into Images and Bratz-Style Cartoons

    Codie returns to the tweet graphic, where ChatGPT read the quote in a real estate sense and drew a person with a house for a head. She then describes making Bratz-doll-style cartoons of herself from her quotes, getting about 15 in an hour of iterating.

    • •The first quote graphic misread the quote's meaning
    • •Keep manipulating the prompt until the result fits
    • •Bratz-style Codie images were made from a photo and her tweets
    • •It took several iterations to get one she liked
    • •About 15 cartoon images in an hour
  11. AI Is a Tool, Not Your Friend

    Codie closes with her main takeaway: use AI so it makes you money and doesn't use you. She argues that treating ChatGPT as a friend or partner is narcissism, since it only says what you want to hear and can't share human experience, and she wraps up by telling viewers to subscribe.

    • •AI makes you more money as long as you use it rather than get used by it
    • •She doesn't name ChatGPT or treat it as a friend
    • •A one-way relationship with an agreeable AI is ego, not a real relationship
    • •A friend shares life experience and tells you hard truths
    • •The episode was meant for people scared of being left behind

Publisher timestamps

  1. 0:00The Future of AI: Opportunities and Misconceptions
  2. 2:49Maximizing Productivity with AI Tools
  3. 6:04Innovative AI Applications in Content Creation
  4. 8:57Research and Analysis: Leveraging AI for InsightsRead this chapter
  5. 12:11AI in Business Strategy and Market Analysis
  6. 15:05Creating Unique Content with AI
  7. 17:58The Role of AI in Personal Development and Business Growth
  8. 20:47AI as a Tool: Understanding Its Limitations and Potential

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