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The Calum Johnson ShowThe Calum Johnson Show

$30M With No Degree: The FASTEST Way To Get Rich Using ChatGPT & Replit (Even As A Beginner!)

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Arlan HamiltonguestCalum Johnsonhost
Jun 16, 20251h 25mWatch on YouTube

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Transcript

  1. 0:00 – 3:23

    Intro

    1. AH

      This moment in history with AI is probably the biggest moment any of us living would have gone through and will go through in our lifetimes. And because AI is moving at the speed of light, if I wanted to start a million-dollar company, I could do it in eight hours.

    2. CJ

      Okay. Welcome to our masterclass episode with Arlan Hamilton, and just before we get into it, I had to share exactly how this episode came about. So a little behind the scenes for you guys. A few weeks ago, I get on a phone call with Arlan, and we're discussing exactly where we wanna take the conversation, and we start talking about the first episode we ever did together. It came out nearly 18 months ago, and to this day, it's still one of the most popular episodes on this channel. Over 300,000 of you guys have watched it. And so anyway, in that episode, we shared an eight-week framework that you can use to build your first million-dollar business, and as we're talking about that on the phone call, Arlan pauses and she says, "You know that eight-week framework? Today with AI, it's actually more like an eight-hour framework that you can use to start your first million-dollar company." That moment guided how we approach this conversation. So in this episode, we break it all down. We're gonna show you step by step how an absolute beginner, you're just starting out using AI tools for the first time, can start their first business using ChatGPT and Replit in just eight hours. And the crazy thing is that Replit actually works while you're sleeping. And so one more thing before we get into the episode is that at the very end of this conversation, we set you guys a challenge. And so I'm not gonna spoil it here, but you'll want to stay for that. So anyway, without further ado, welcome to The Calum Johnson Show. 18 months ago, we met for the first time, and we, we recorded the first episode that we did, and it's one of the most popular episodes that we've done on this channel. Like, people love that episode. And there was something that you said during that conversation that stuck with me, and so I wanted to read it back to you. You said, "I feel like I understood people, but they didn't understand me back, like I was sort of an alien. And I remember going to school and people would tell me that I'm weird to my face or they would talk about me, and I used to get kicked out of class for disrupting or for asking questions, daring to be curious, and now I get paid to do just that. And so the next time somebody says you're weird or you're different, thank them because they're seeing you." And so you know what? Even as I read that, I think about the person that at home that's watching that's always felt like kinda underestimated, a bit different or unique from the crowd, and they want this year to be the year that they build that successful business, they make their first million, and maybe they're not even really aware of what's happening in tech or, or with AI. Uh, they're not using AI tools in their life day to day right now. To that human being, Arlan, what is gonna be the value of them listening to this conversation you and I are about to have?

  2. 3:23 – 5:12

    Why FREEDOM beats flashy millions everytime

    1. AH

      Yeah. I think, um, I think... You know, I have an entire book called "Your First Million," and that's kinda where we met in, in my life and your life. And we think about, like, making your first million, how quickly can you do that, why that number. I think what people are gonna take away from this conversation is really understanding their number, understanding is a million dollars what I really want and need? I- is that, is this just an arbitrary number? And I think what a lot of people will discover is that even if they can just replace their current salary by working for themselves, having their own schedule, being on their own terms, having location, uh, uh, flexibility, that type of thing, I think that is the true flex. And it took me till 44 to figure that out. I wanted to be a millionaire since I was probably 15, and I was homeless until I was 35 or so, housing insecurity, food insecurity. Then I generated millions. I raised millions of dollars, so I've seen, I've seen all sides of it, and what I tr- what it truly comes down to is can you live your life on your own terms, on your own schedule, and whatever that means to you. So whether it's making your first million, uh, overnight or it's just replacing your current salary so you don't have to clock in, you don't have to listen to someone else tell you what to do, I think this conversation will help you get so much closer to that.

  3. 5:12 – 8:29

    From homeless to millionaire (Arlan's painful origin story)

    1. CJ

      Yeah. I, I, I love that intention for this video. And you know what? We're gonna get into how AI fits into that, but before we do, this morning I was actually ... I was on your Instagram, and I went on one of your, like, pinned reels on your account, and you're, like, walking through, I don't know if it's San Francisco Airport, but you're walking through an airport. And I actually wrote down what you said or part of what you said in that video. You said, "Not every time, but most of the time when I walk through an airport, I have this visceral emotional feeling because I used to be homeless, and I would sleep at the airport, specifically San Francisco Airport, and I would wish I had somewhere to go. And so the last few weeks have been rough. There've been a lot of ups and downs just being an entrepreneur, but I always have somewhere to go And I have people that care about me, and that means everything. I have somewhere to go today and in life. You know what? You spoke about even people, like, after this video coming, coming to that point of, "Do I even wanna make a million dollars?" Or, you know, start a business, or any of those questions. Just for a second before we get into the AI stuff, can you talk about, like, the value in your life of just having somewhere to go, of having that business, that freedom that you spoke about?

    2. AH

      Yeah, it's everything. It, um, I, I rarely these days get super emotional 'cause I've gone through all the emotions you can go, [chuckles] go through. Uh, but I did get a little, a little emotional while you were reading that because it's so true. It is so grounded. Uh, I think I was in a, probably in D- uh, Dallas Airport where, where m- most of my family is. And, um, y- I travel so much now, and it, it-- just a few years ago, I was sleeping on the floor of an airport not knowing what would happen next. I think that was the worst part. It wasn't-- I mean, it was terrible sleeping at the airport, but it was just not knowing. Um, and so yeah, just the, the, the knowledge that no matter what, I am going to have the ability to rise like a phoenix. I will have the ability to start over if I need to. Like, if I were to lose everything that I've worked f- so hard for, because I've gone through what I've gone through, I know I can pick myself back up again. You know, barring any major catastrophe, I can pick myself back up. I can, I can do data entry. I can do all kinds of things. And I used to say, actually, I used to say, "I'll do data entry or work at the movie theater," but now I'll say, "I know exactly what I'll do. I'll do the things that I'm teaching other people." And I still do those things. So it-- just having that muscle where if I want to make $1,000 so I can send it to my nieces and nephews for, uh, graduation, I can, I can just do that. I can just create that. And I do it from a place of b- being from scratch, right? I don't do it where necessarily I'm going to a current audience because I like to challenge myself.

  4. 8:29 – 14:02

    Arlan’s AI epiphany

    1. AH

      I'm, I'm an entrepreneur. And so the fact that I can flex those muscles that I've built over time in almost any circumstance is really exciting to me. For instance, when I first got monetized on YouTube, and I made, like, $8 that da- that day, I was so excited. Now, I had raised a million dollars in eight hours at one point in my life before that, but that $8 was almost more exciting [chuckles] because it was like, "Oh, I, I built something. I, I cr- I ha- I created an asset for myself." And then the part of, um, just having, having somewhere to go, the loneliness is probably the hardest part. So the uncertainty, the loneliness, um, th- those things are so much harder to overcome when you're in those circumstances. Today, it's so wonderful that community is so important. Um, it's one of the top three things that I think about for the next 30 years as being important to get a grasp on. But knowing that no matter what, I have somewhere to go, and the p- and the people that I'm referring to are my family, are my close friends, and my audience. And to have this understanding that I will never, and let's knock wood, I will never be homeless again because of the last decade of building the network I've built and the goodwill that I've built. It's like even if I lost everything, even if everything shut down, somebody's gonna let me crash on their couch. That has so much weight to me as someone who for most of my life had housing insecurity and didn't quite know where to go, you know? And, and, and especially right b- those weeks leading up to getting my first investor for my venture fund, I, I just had no idea where I could go, and now I, I have so many places I can go.

    2. CJ

      Yeah. We had an interesting moment because we, we spoke, um, last week. We spoke on the phone last week, and you were kinda show-- like, telling me the behind-the-scenes of you had what I call, like, I feel like everyone's having it, like, the AI moment. Like, the, the moment where you start to see, you're like, "Wow, this is gonna be huge." Whether it's about AI agents or, like, certain videos that you're just seeing online, you kinda had your AI moment. And so I think people see AI and, and they think a lot about uncertainty, but there's actually a lot of opportunity. Can you just take people behind the, behind the scenes for a second on your AI moment?

    3. AH

      Sure. A couple of years ago, I interviewed Sam Altman, and then I interviewed the CEO of Zapier, Wade. And we talked about AI. I had a few other people, uh, on these calls as well, and I did a series of interviews. I even started a ChatGPT, uh, course, and this was 2023. And I've been using ChatGPT for that long as well, and definitely s- like, I've definitely said to people, "You, you need to keep up. You need to pay attention. Do not sleep on this." And so I use AI like I think a lot of people use it, especially the ChatGPTs of the world. We even invested in ChatGPT at my venture fund because of that, um, connection to Sam Altman that I've had for a decade. And I thought I knew. I thought I was using it to its pot- full potential as it is today, and then I thought anything else that I wasn't doing was for someone else. It was for the big companies. It was for someone who this is their only job is to just learn this stuff, and there are terms and jargon that I would never understand and need to know about. And I did have this breakthrough moment the last few days leading up to the big moment where I just started seeing a little bit more and more and more, and it wasn't so much ... Here's the thing. It wasn't so much that I saw so much content about AI that I thought, "Oh my gosh, I need to jump on it." What I did was I looked at how many people are not talking about this. How many people are not talking about these AI tools in day-to-day life, and could that be an edge? I never want to chase trends. If I- if it's trendy, I'm too late. So that's what I was really looking at. It was like, oh, there are people who are turning their backs on this. They don't have that curiosity that we talked about earlier. They're not leaning into this, so I need to to learn more. And then I saw an episode of, um, Steven Bartlett's show. It's a two-and-a-half-hour panel with s- AI experts, I would, I would say,

  5. 14:02 – 17:57

    Fast vs slow: finding your WHY first so you can move fast

    1. AH

      and, um, it was sobering. Most of it was about the perils of AI and how AI, how we need to be eyes wide open when it comes to what is ahead for AI, job loss, um, the u- the uprising of AI. [laughs] Uh, but, but a lot of it was so hopeful and so optimistic and so interesting and intriguing to me that I watched every minute of the episode, and as soon as I ... I think maybe halfway through the episode, I was already opening up different, different, uh, websites that I'd never been to prior. And that same day, so it was a 24-hour period, I watched that show on a, in an evening. That night, that late night, I started playing with some of the tools. By the next morning, I had an entire website spun up, a landing page I should say or an a- a web app, and then by that afternoon, so still in a 24-hour period, I was creating a, a lesson, like a tutorial about a few things that I'd learned. And this is what I do during the toughest times, like the times of, of uncertainty, is I will learn as much as I possibly can about a topic so that it helps soothe me to have the information, and then I'll synthesize it for other people because that makes me feel empowered and useful. So when I, when I find things like that, I go all in, and, uh, there are a few topics like that. So I'm just learning as much as I can, just like any other major, major moment in history. And the thing is, though, that this moment in history with AI is probably the biggest moment any of us living would have gone through and will go through in our lifetimes.

    2. CJ

      Mm-hmm.

    3. AH

      And [laughs] that's a big statement, but I believe it's, I believe it's true.

    4. CJ

      Yeah. You know what? I, I like that you framed it in the way that you did because one of the things that, um, I've seen, and we, and we talk about that person that feels, like, underestimated or always feels like they're on the outside of things, and there's these certain points in history. You saw it, like, when the internet, uh, was becoming, like, more mainstream and widely adopted, is there's these certain points and they're like, they're like the peak moments of uncertainty but also the peak moments of opportunity, and the people that can move the fastest and, like, really embrace the technology and learn how it applies to them, like, you can ... That can be the path to your freedom. And you know what? It's interesting because on that point, I was ... I hearkened to it earlier. We had this conversation, and I said to you, we're talking about the episode that we did 18 months ago, and I'm r- I say to you, you know, we did this eight-week framework of how someone can start their first million-dollar company, and as I'm saying that, you actually jump in and you say, "With AI, that eight-week framework is now an eight-hour framework." And so where I wanted to go with this conversation is let's talk about that eight-hour framework that someone can use to start their first successful business. And so before we get into the actual steps and what those hours look like, can you give people context? What made you say that, that that eight-week framework that we spoke about just 18 months ago is now actually an eight-hour framework because of AI and some of the tools available to

  6. 17:57 – 21:12

    ChatGPT live demo: uncover your hidden superpower

    1. CJ

      people? Okay, quick break. The sponsor of today's video is NordVPN, and so I'm someone that's always on the go. I'm editing at coffee shops. I'm working from airports, sometimes hopping on hotel Wi-Fi. But here's the thing. Public Wi-Fi is wide open, and so hackers love it, and that's why I use NordVPN. And so with one tap, NordVPN encrypts all my internet traffic and hides my IP so nobody can spy on what I'm doing. Whether I'm checking emails, I'm handling sensitive files, or I'm just scrolling the internet It's my shield when I'm out and about. And here's a secret little side bonus. I don't really wanna talk about it, but anyway, you can also switch your virtual location and stream your favorite TV shows from anywhere in the world. So I'm not gonna lie, I've been using it to catch up on the British Love Island now and then. If you wanted to protect your data and browse securely wherever you go, Nord is the app for you, and it's the app that I trust. And here's the best part. When you go to nordvpn.com/calumjohnson, that's nordvpn.com/calumjohnson, you can get a huge discount on their 2 year plan. You will get four bonus months completely for free, and it's totally risk-free. They have a 30-day money back guarantee. So that's nordvpn.com/calumjohnson. Go to the link in the description. Thank me later. I'm gonna share with you a secret and then a story. The secret is that your favorite neighborhood spot, they run on Square, the sponsor of today's episode. I actually found that out recently because a few months ago, this new coffee shop opened right on the corner of my street. Randomly one morning, I stumble into this coffee shop and I start speaking with the owner, and I loved the vibe of the place. It's Black-owned. It started because the owner had this love of coffee and always dreamed of starting his own coffee shop, and so I just resonated with it. So far they're doing really well and it's become a staple of my week going there to get work sessions done. Sometimes I just need to get out of my apartment and work somewhere with a great vibe, and I want to see the owner of the shop succeed. Given that it's the owner's first time running a coffee shop, I was curious to find out how he runs everything. Turns out he runs it all on Square. So from taking payments at the counter to managing orders to keeping the cash flow moving behind the scenes, it's all powered through Square. And so in my own little way, it feels great to have Square be the sponsor of this episode, knowing that they're helping small business owners live their dreams. If you wanna see how Square can transform your business, go to square.com/go/calumjohnson. That's S-Q-U-A-R-E/G-O/calumjohnson to start using Square today. Thank me later, and let's get back to the show. Can you give people context? What made you say that, that that eight-week framework that we spoke about just 18 months ago is now actually an eight-hour framework because of AI and some of the tools available to

  7. 21:12 – 25:27

    Crafting IRRESISTIBLE offers with AI

    1. CJ

      people?

    2. AH

      Sure. I think it would surprise people to just know that you can build a million-dollar business in eight weeks. I mean, that is a very fast timeline, and our, our parents wouldn't have been able to do that. It would've taken eight years to even have a chance at something like that. So the eight weeks was my version a year and a half ago of like mind-blowing, like let's, let's turn everything on its head. And I've, I've watched over the past year and a half, I've watched people build million-dollar businesses in that timeframe. But every day, I was gonna say every week, every month, but every day, AI and its capabilities get stronger and stronger and stronger, faster, faster, faster. And because AI is moving at the speed of light, today if I wanted to start a million-dollar company, I could do it in eight hours rather than eight weeks, which was already a fast pace. And the cool thing too, I wanna make sure everybody understands, is that it's not just the AI tech. It's the AI tech plugged into whoever you are. That's why it's still interesting. Who knows in, in a few years or decades if it's going to be so advanced and so far beyond that it's no longer fun, it's no longer humane. We don't know. But right now, in these next few years, is that opportunity. It's like the sweet spot. It is where the technology has caught up to the hype and is sur- surpassing it in many, many ways. But I think that might be what we're talking about now, is that someone who's in Mississippi, and, and I'm not even j- just making up an example. This is one of the members of my membership sent me a text in the last 24 hours. She's in Mississippi. She grew up with no electricity and no, um, indoor plumbing until she was, you know, a few years old. And she made a real life for herself by joining the Air Force and, and just really being a brilliant human. And now she helps other women who are, are feeling grief from losing their jobs and other, other reasons. And she wrote me and she said, "A video that you, that you talked about-- A video where you talked about AI and how to build a landing page or build a web app or have it do something. I watched that video. I did what you said, and within a few hours, the eight hours, I spun up an entire landing page that does something for her clients." And she talked about it with a lot of emotion when she posted about it later. She, she talked about it with a passion. I might even be able to bring that up. Um, I may even be able to show it in a second. But she, in Mississippi, a Black woman- Who has, you know, a spirit that's unbreakable but has not been afforded privileges in life, she can now go toe-to-toe with someone who had, you know, maybe even an Ivy League education, maybe had no food insecurity, no housing insecurity, no i- issues in that way. And it's now about true meritocracy. It's now about her abilities and her experience and her merit, which if the people who have been saying it is a meritocracy are honest, is a good thing. This is all a good thing.

  8. 25:27 – 30:15

    Choosing the perfect business model (8 options)

    1. CJ

      You know, I'm, I'm, I'm excited, and I, I just wanna, I just wanna give it to people. Like, I just wanna, um... We, we, we spoke about people that feel underestimated, feel like they're always on the outside, and I think to your point, for, uh, a lot of human history, that has been true. And even just talking about, um, technology, I think one of the things that always made people kind of not feel like they're part of it, they don't have, like, these software engineer skills, or they don't have the ability to code. But now AI's even kinda like leveling the playing field there. And so really-- And we had one of our guests actually come on the show and say this, which is the differentiator now is gonna be, like, how quickly do you embrace it, and also how quickly are you willing to fail? And can you fail 10 times trying to build something with AI before someone's done their first attempt? And if you can do that, then you're gonna be streaks ahead of other people. And so, you know, I just wanna, I wanna get into it and start with what was week one in your old, in the previous framework that we spoke about? And where you started was research and development, which is how to find your business model and your ideal customer. And this is exactly what you said. You said you want to lock yourself in a room and put pen to paper. Write down what's fulfilling to me, what's helpful to others, what's valuable, what's ethical, and what has a higher price point I can eventually get to. That's all a part of research and development. It's studying, and most people don't do it. They couldn't tell you their competition if their life depended on it. First, you know what? Let's just start with give me the context on that. Like, what, what made you... What makes you say that, and what makes you start with research and development?

    2. AH

      It's, it's where I've started every- everything that I've done well and everything that I've not done well [chuckles] has started with research and development. And because I spent a decade in making investments, made 200 investments in startups in 10 years, I saw thousands and thousands and thousands of companies and founders and pitches and behind-the-scenes, um, conversations. And more people than you would imagine don't prep for something. I can compare it to making a YouTube video. I don't know if it's too much of a stretch, but when you make a YouTube video, if you can put weight on the prep, you'll do a lot less in the post, right? If you can figure out a few things in the preparation, then let the magic happen while you're filming, and then the post is, is, is easier. It's an easier path, at least generally. But a lot of times people don't do that. They, they press record even if it's their 100th video, and that's okay. But if you, if you imagine, "Let me just try this. Let me try a week where I spend a couple of hours working on a hook, working on those first few seconds of a video, working on other things with YouTube," w- how much would that change the outcome? And with businesses, I think that people heard, uh, Facebook say, um... I don't know. What is it? What do they say? They say something fast and break things, like launch fast and break things or something like that.

    3. CJ

      Yeah.

    4. AH

      Yeah. Well, they-

    5. CJ

      I know, I know what you're talking about

    6. AH

      ... they heard that phrase, and they think, "Well, that just means I need to just throw spaghetti at the wall, and whatever works will work, and I just need to go out there and, and kinda go crazy." And, and that's the fast movement of... That's the fast pace of being a startup founder. I don't agree with that. I think that there is a, there's a strength in having strategy. And another way of thinking about it is when you pull, when you have a bow and arrow and you're aiming and you... The longer you can kinda pull back that bow and steady yourself and look, you know, at your target and, and slow your breathing, the longer you can prepare, the usually the more, um, accurate your, your aim is. So I just think that research and development are so important. I also think it's a really creative and fun time because the more

  9. 30:15 – 38:52

    Three killer questions to find your $1M Idea

    1. AH

      you get into the steps, the more work it is. Now, you don't wanna spend all your time on research and development because then you'll just be stuck by trying to figure out what to do, what offer do I have, w- what audience do I have? You kinda have to make some things happen, and that's why seven of the steps are more emot- uh, more active. But that research and development is so important because it helps you get back to your why You could always go back to your why. You can say, "You know, I'm, I'm on step four and things are not going well. Why am I even doing this?" You go back to step one, research and development, in your head, and you say, "Oh, you know what? I talked to a potential customer and, and they were not doing well in this particular lane, and if... And I know that my product and my offer could help them. And if I can help 100 of those people, then it's worth it. And that's my why, and that's why I'll keep going to step five." I think there's so much caught up in step one.

    2. CJ

      Yeah. You know, actually, um, I like that you started there, and it actually reminds me of something that one of my mentors told me, um, where I'm... And this was, like, earlier on when I was trying to start an agency. And I was thr- to your point, I was throwing all of these different things at the wall. I'm like, "Any offer that someone will buy, I will do it. I just need the money." And I remember he said to me, he's like, "Just take a step back. Sometimes you have to start slow to move fast." And actually, with AI, like, you can just get right into building stuff. But to your point, it's like actually spending that first hour just, like, being intentional and thinking through, like, what you wanna do will actually create speed in the end.

    3. AH

      Sure.

    4. CJ

      And so one of the things I even loved about the quote that you wrote, it started with a lot of self-reflection. Like, it started with a lot of, like, what's valuable, what's meaningful to me, what's ethical, what do I want to create? And you know what? Let's just get creative, and we can kinda just jam on this.

    5. AH

      Sure.

    6. CJ

      You can actually use AI and things like ChatGPT in that self, self-reflection process. Like, I'm curious, do, do you do that, Arlan? Like, do you kind of have these-

    7. AH

      Oh, yeah

    8. CJ

      ... conversations and kinda come to these insight-

    9. AH

      I do all the time

    10. CJ

      ... with AI?

    11. AH

      I do all the time, yeah. And, and also I wanna just say that in the research, research and development, you get to do stuff. So you can, you can spin up four different landing pages or apps or photos or whatever the thing is internally and then decide on it. So that's part of the research and development. That's the development part, [laughs] right? Because you can do that, but I think what a lot of people do is is they just go right to market, and they, they don't understand why things aren't selling, why it's not res- resonating. And that is like you have your lab now. Like, AI is your think tank. It's your lab. It's your studio. Um, so what I do w- all the time, like, every day I use ChatGPT. You could use Perplexity. You could use Claude. I don't use those yet, but I... And I say yet on purpose because I'm going to try everything. And, um, it's a good idea to try different LLMs, large language models. It's a diff- it's a good idea to kind of compare them to each other, um, which is what I'm learning more and more of as I have these conversations. But yeah, I use ChatGPT for research, self-reflection. Um, the more I talk to it, the more it, it learns about me. Sometimes if it forgets, I can just say, you know, my name, and it'll go find me, [laughs] you know? So that's a good thing about, like, building your personal brand so ChatGPT can figure you out. And then I also use it for crafting my offers, um, and, and, and optimizing and, and really honing in on my offers if I'm-- especially if I'm stuck. But I can show you on ChatGPT, I have no idea what I'm gonna say to it, but I can show you kind of a conversation I could have with ChatGPT or anybody could have. Um, let's see.

    12. CJ

      Yeah, let's-

    13. AH

      I gotta remember

    14. CJ

      ... let's do it. We can just go improv, super creative in the moment for people.

    15. AH

      Okay, cool. So I'm gonna... This is ChatGPT. This is the 4.0 model. Uh, you can ask ChatGPT which model does what. Like, that's one thing to do. I think people try to be too cool for school, and, like, they don't like to ask questions. But this is perfect for you if you're kind of embarrassed to ask questions in public. You shouldn't be. You should feel free to, to be a forever student. I think that that is-- Like, some of the most successful people that I know, the richest people I know, um, are always curious. They're asking questions kind of in a obsessive way. But if-- Either way, you can use ChatGPT to think through, to ideate, to ask questions. Um, this, this prompt that I have shared with people recently has very much so, um, helped a lot of people. I'm gonna, I'm gonna do the prompt right now, and I don't know what it's gonna say. So it's kinda personal, but this is a prompt you can use, and if you haven't asked ChatGPT this yet, please do it. So you can say, "Based on what you know about me, if you have any kind of information," or you could tell it about yourself, "what are two of my weaknesses?" So ChatGPT is going to try to favor you. It's not going to try to hurt your feelings, but you can tell it the different way you want that to come across. So some people, I don't do this, but some people say, "Please be nice with your response, but honest, because that will help me." So you're just having a conversation with it. You're just talking to it. Some people say, "Be brutally honest." Some people say, "Don't d- don't quantify it." Um, some people, "Don't qualify it," but you can do yours. So I'm just gonna press return and see what it says. [laughs]

    16. CJ

      Ju- just quickly, Arlan-

    17. AH

      Yeah

    18. CJ

      ... as well, as you're doing this, because I think for-- I'm sure that your ChatGPT, 'cause ChatGPT has memory.

    19. AH

      Yeah.

    20. CJ

      So it knows, and obviously you're also such a, you have, like, a following and, like, there's knowledge about you on the internet But for some people that are listening, it might not know that much about them.

    21. AH

      Yeah.

    22. CJ

      So one of the things that I do, I actually ask ChatGPT, I'm like, "What questions would, or what information would you need to know about me-

    23. AH

      Mm-hmm

    24. CJ

      ... in order to accurately ask, answer this question?"

    25. AH

      Absolutely.

    26. CJ

      And so it's like a different way of using ChatGPT, where you actually get it to give you questions so you can give it information so that it can then give you better information.

    27. AH

      Absolutely. A- and it's surprising what it can help you with, even if you think that it wouldn't be able to help you with asking those questions. Like, what prompt should I give you, ChatGPT, to help me get the best answer for this? [laughs] Like, it, it, it's so inexhaustible. Um, and what I say is, like, if you, if you are just starting with ChatGPT or you have the free version where they're not keeping all that memory, um, like Calum said, um, ask it that. Another thing you can do is, like, g- give it some information about you. Send it to a webs- if you have a website, it'll read the website and just pull up stuff about you. So it won't be as accurate, but that's, that's the beauty of it, is, like, use it more. You don't have to use ChatGPT. Again, I say I'm an investor in it, so I'm not trying to push everyone to this. But you can use a large language model like ChatGPT and get some really great answers. Um, so what it said, two of my weaknesses are that I'm reluctant to fully systemi- systemize and let go. I'm incredibly hands-on, which has helped me build trust, maintain quality, and deeply understand my audience, but sometimes that can slow my scale. I know how to productize, delegate, and build teams, but there's a still a tendency to hover over details that someone else, especially someone well-trained, could own. Literally happening right now. That is happening right now [laughs] in my life. Okay, why is it reading me for fit?

    28. CJ

      I have the same thing.

    29. AH

      Oh. Why is it reading me for f- and then the other one is, um, high creative output, but occasional strategic

  10. 38:52 – 43:18

    Build Your Product (The Replit Guided Demo!)

    1. AH

      fragmentation. So I'm a fire hose of genius ideas. See how it's flattering me? Um, but you often create and launch before others have even finished thinking. Whoa. But because of that speed, some things don't get enough air to fully bloom before you're on to the next. Uh, accurate. Accurate. And so having those two things, that can help me slow down a little bit, you know? And sometimes, like I said, sometimes you may hear something that is hard to see. So you can tell it how you want it to talk to you. You can say that to, um, I don't know. Like, Calum, have you used it to work on your Stay Delusional shirts?

    2. CJ

      Oh, like, h- here and there. Here and there. I, I already had, like, kind of a sense of what I wanted to do.

    3. AH

      Yeah.

    4. CJ

      Um, y- you know one thing, actually, I think all in some, some context I can give that will be helpful to people and it'll be a good starting point. One of the things that you spoke about, uh, in our last conversation was, uh, choosing your offer-

    5. AH

      Mm-hmm

    6. CJ

      ... and, like, kind of deciding what you want your business model to be. And in kind of like this internet online age, there's really, like, eight buckets or, like, eight offers or business models that you can choose from. And so I'll just quickly read them out. The first one is an online course. The second is an online membership. The third is affiliate marketing. The fourth is consulting, either in a group setting or one-to-one. The fifth is an agency. The sixth is in-person training or virtual training. The seventh is a SaaS business. And the eighth is e-commerce. And so the reason I even read all of those out, I think people usually, like, jump between all of the models. Like, this is what I did in the beginning. You jump between all of the models, or, like, you just pick whatever's trendy. I actually think there's a way that you can build on the self-reflection in ChatGPT and use it to help you come up with what your model should be.

    7. AH

      Yeah. Especially if you ask it what your strengths are, you know? A- and you start from that place. You have a conversation with it. What do I like? Uh, w- I like this. What could that turn into? I have an entire ... I, I created a, or I trained a custom GPT that helps you find your $5,000 offer, and that is so cool, 'cause it, it can just prompt you and takes you through it. But at the end of the day, the simplest way to do it is just to, is just to say, you know, um, "I want to start a bus- a, an online business. I am, I work a 9:00 to 5:00 in retail. I love talking to people and helping" And this is just an example, right? And that I'm just coming up with.

    8. CJ

      Yeah.

    9. AH

      "In helping them solve problems. I am new to AI, but I'm learning quickly, and could walk someone through a tutorial for basic things. I'm 44 and a woman. Um, married, no kids." [laughs] I was gonna say something really stupid, but I'm not gonna do that here. [laughs]

    10. CJ

      [laughs]

    11. AH

      Uh, let's see. Um, "I want to make an extra 2,000 per month to start. What are three options of an offer or business?"

    12. CJ

      I was gonna say, one thing I love doing in ChatGPT is, like, I'll take documents I already have-

    13. AH

      Mm-hmm

    14. CJ

      ... and, like, upload it into ChatGPT. So even in this example, like, if someone has their resume-

    15. AH

      Yes

    16. CJ

      ... or even if you've asked, even if you've spoken to, like, friends and family and you've asked them, like, "What are my strengths?" And you have, like, a voice note of it.

    17. AH

      Yeah.

    18. CJ

      You could literally upload that into ChatGPT so it has context. And then it will give you an even better and, like, more specific answer

    19. AH

      Absolutely. That's why I say if you have a w- if you have a website, if you have anything, this button here, this plus button, you can, you can upload all sorts of things. Um,

  11. 43:18 – 48:41

    Deploying a live landing page in under 10 minutes

    1. AH

      did I not spell that correctly? I misspelled proposition. Anyway, so let's just see what it says based on that. I wanted to sh- show how simple it can start, and if you have any context, like Calum said, it can take you so, so much further. So this is kind of cool to see it, like, really basic. So I could start an Ask Me Anything tech support for beginners using AI. That's really cool, and it tells me how to monetize exactly. I mean, even this, like, so Calum, I work with different groups of entrepreneurs. I work with entrepreneurs who have done six figures, and they're trying to get to their first million. I work with, um, more than 1,100 entrepreneurs who are just starting, and they're trying to make their first 5,000 online by s- making their first $100 online. And even things like, "Oh, I can, I can sell, like, for people to get on a ca- call with me and ask me questions," like even that type of thing blows their mind because they're not ... They're used to, they go to a job, they get paid by the hour, and they do their thing, and it's the same thing every day. So even, like, starting from scratch, just knowing that there are, like, an inexhaustible number of ways that you can create and craft through those eight types of offers for yourself, and you could even say, like, I ... You could jump around. Like, this wouldn't be for everybody, but you could say, "Okay, cool. What sort of SaaS product could I make?" I mean, it's so basic, it doesn't know anything about me, so it's just gonna tell me something to get started with. So it re- it kind of reminds you what you just said, and then it gives you ideas. A booking widget for coaches and experts, a prompt deck generator, and a client onboarding assistant. So let's say I went back and forth, and I asked for, like, 20 or 50 of these ideas. I fed it more information, it learned more about me, or I'm already using ChatGPT like a lot of people might, and it knows more and more, and I just really get it to a place that I'm like, "That's, this is interesting. I wanna give this a go." I could then, you know, take, I could take one of these, copy it, paste it in, and say, "Okay, now I wanna make a landing page for this. I wanna see it in action," or, "I wanna make a web app for this. What is the prompt I should give Replit," and that's the, the AI agent that I use, or you could use any kind of lovable or any kind of AI agent. What is the prompt I should give the AI agent that would help the AI agent make this happen, right? So I don't know if you wanna do that or if you wanna talk about stuff in between.

    2. CJ

      Let's, let, let, let's do that, but I want to, um, 'cause, like, one of the things that it was, like, a really big moment for me with ChatGPT, and I actually had this conversation with a guest, like, a, a year ago, 'cause when I started using ChatGPT, I treated it very much like Google.

    3. AH

      Mm.

    4. CJ

      Which is like you type in, like, a query, like an exact thing you want to know, and Google spits out an exact answer for you or a set of answers or search results, right? It's very transactional. And I remember you said to me, you said, "Calum, the way that you're meant to use ChatGPT or these AI, these LLMs, it's a conversation."

    5. AH

      Yes.

    6. CJ

      Like it's an ongoing conversation.

    7. AH

      Yes.

    8. CJ

      And so even as, and Arlan just did it, but even as you get these different options, it's like you can start to give it more information and, like-

    9. AH

      Mm-hmm

    10. CJ

      ... narrow down.

    11. AH

      Mm-hmm.

    12. CJ

      And so one of the things that I, and I know this even from your, your framework from last time, is that in week two and three, um, deciding, like, your offer and then your marketing channel become really important. And so on that point, when it comes to marketing, and this is one of the things you've shared, the main ways to do marketing, and this is if you're not rich already.

    13. AH

      Yeah.

    14. CJ

      Like, you don't have a huge budget that you can just spend marketing, is you can create a podcast, you can start YouTube, you can do social content, you can do webinars, workshops, or publishing. And so-

    15. AH

      Mm-hmm

    16. CJ

      ... I actually think that, like, maybe Arlan, if we actually just take one of those ideas, um, that ChatGPT gave us, and we're like, "Okay, yeah, we wanna do the client onboarding assistant for freelancers."

    17. AH

      Mm-hmm.

    18. CJ

      And then it's like, okay, so what are some ways that we could do the marketing around this? Um, and like we can continuously build-

    19. AH

      Yes

    20. CJ

      ... on this idea until we get to something that we're really excited about.

    21. AH

      So I said, "What are some ways we can market it?" Now it's saying, "Cool. Let's go." We want a painkiller. That's great that it said that. And I would, I would read this stuff too 'cause it does help you with context, especially if you're just starting or if you've, you're, if you're seasoned somewhere else but you're getting started, like, having your own company, 'cause

  12. 48:41 – 53:07

    How Arlan built a $5,000 website

    1. AH

      tho- that's a real thing. Okay, so it says micro-influencer and affiliate partnerships. You could reach out to freelance coaches, YouTubers, et cetera. They don't have to be huge. They don't have a hu- have to have a huge following, but you can reach out to them. Uh, you can offer them their own affiliate link, which is super helpful. So that's all about partnerships and collaborations, so great suggestion. Uh, and then if you think about it, if we're talking about eight hours instead of eight weeks, this is like hour two that we're figuring all of this out and, and, and f- and thinking about what we can do here. So you, uh, c- also could launch a landing page campaign. Again, this is suggesting you make five different ones. A year and a half ago, I would've looked at this and said, "Five different landing pages? I'm just getting started. How am I gonna do that?" You can actually do this on Replit. You can do this on Lovable. You can do this on [laughs] with an AI agent, uh, in, in minutes. Uh, and it, it-- if you take a few hours, it's actually better, because you can really hone in on what you want it to be like. But this is not... I don't have any coding talents or skills as of now. That could always change, but as of now, I don't. But what I can do is I can look at this and I can tell you, "I can make that," because I understand AI agents now and what they're capable of doing. So this gives you ChatGPT, Claude, Perplexity, Grok. All of them, they give you this information. They're like your assistant or your design partner, um, your marketing partner, and it's just giving you these ideas, right?

    2. CJ

      I know that one of the things, and it's one of the questions that I h- I had, is sometimes the most difficult thing in the beginning is making that decision of, like, what's the one thing that I want to do? Like, okay-

    3. AH

      Mm

    4. CJ

      ... it's giving me all of these ideas. Which one-

    5. AH

      Mm

    6. CJ

      ... should I go with? And there was something actually that you said in the previous episode we did. You go, "If you truly want to make a million dollars doing it sustainably, and that's just your first million, you have to be obsessed, obsessed with it." So something that you are obsessed with, and that's where it goes back to you probably already know it. You just don't fully realize it just yet. And I, and I, I love that idea of, like, a lot of the times I feel like when people try and start companies, and it's what I did, they try to find something that's completely out of the realm of what they're into or what they know.

    7. AH

      Yes. Yes.

    8. CJ

      And you make that point. It's like you actually already know it. You probably already do this thing. You're just not fully cognizant of it.

    9. AH

      Yeah. There's one thing you can do here. So you can say, "What are three questions I can ask myself and others who know me that would help me find my U- UVP?" Which is unique value proposition, and when it comes to that. So here are some questions. You can say... And it's helping you do this, right? So steal that prompt, and s-

    10. CJ

      Yeah

    11. AH

      ... it says, "What do I explain better than anyone else you know?" So you ask this-

    12. CJ

      That's such a good one

    13. AH

      ... person. Yeah. What do people walk away with after talking to me? So you can think about that in a reflective way, and you can ask someone, "Hey, we, we talked the other week. What did you walk away with?" And then the third one that it gives you here is, "Where do I naturally add value even when I'm trying not to?" That's pretty cool. And this is just three questions. You could say, "Okay, ask me three more. Give me three more. Give me three more." You could even answer some of these questions, or you could go away and call a friend or text a friend or a family member and have it reflected back to you. Then you give all the information that you have, and you put it into ChatGPT. It could be a line or it could be pages and pages, or it could be audio that you transcribed. It could be so many different things. You put it there, and you can talk. You can have that conversation, right? And, and it can, it can continue to help you come up with that. It used to take months to figure out your unique value proposition. You can figure out your unique value proposition in minutes now. You can figure it out. You can get started with the foundation of somewhere to go, 'cause so many people are just stuck

  13. 53:07 – 56:38

    Marketing masterclass: How to attract your buyers on autopilot

    1. AH

      of what-- like, where do I even start? And this gives you that foundation, and you can just optimize it and just get it more tweaked over time. I'm still working on my unique value proposition, you know, a decade later. But this gives you so much paint on the canvas. It gives you so much-

    2. CJ

      Mm

    3. AH

      ... to work with, and as... If you can write an email, you can use ChatGPT. If you can ask a question, you can use ChatGPT. If you like to argue, if you like to debate, you can use ChatGPT to help you become a better entrepreneur, to become someone who can make money and get the answers that you need.

    4. CJ

      Yeah, 100%. Okay, you know what? 'Cause I, I wanna go to, to Replit, 'cause I think that's gonna be really valuable for people that wanna build something.

    5. AH

      Yeah.

    6. CJ

      Um, I guess just a quick recap. So hour one, you start with research and development, and that's finding your business model and your ideal customer. Hour two and hour three is you're crafting your main offer and you're deciding your marketing channel, and we, we basically showed a variety of ways that you can kinda get to those answers. Ultimately, you're gonna have to make the final decision, but you can use ChatGPT and AI to do that. Let's say that we've actually now decided, you know, what we want to build, Arlan. What is the transition of going from whatever information we have from ChatGPT and what we've decided to then actually starting to build something on Replit? Could you, could you show us that?

    7. AH

      Sure. I wanna show you... So we'll come back to ChatGPT one more time, and I wanna remind everyone that I just learned about Replit days ago. [laughs] So I'm not an expert in any way. I just... I'm just excited about it. So we're just-- I'm just randomly choosing one of the i- ideas that it gave us, and I'm gonna copy it, and I'm gonna say, "Give me the best prompt For Replit, that would allow me to create a functioning landing page web app for this. Let's just see what it says and see if we need to tweak it at all. Here's your r- Replit super prompt

    8. CJ

      And, and as it's loading, one of the best things I've r- I learned this recently. One of the best things you can ask ChatGPT is actually for it to come up with the prompt that you ask ChatGPT.

    9. AH

      Mm-hmm.

    10. CJ

      It's, like, kind of counterintuitive.

    11. AH

      Yeah.

    12. CJ

      But, like, that's actually one of the best prompts. I use that all of the time now.

    13. AH

      Yeah, 100%. So it, it gave me this. I'm gonna trust it. Um, I will say that when I do it when I'm signed in, I actually get a lot more from this because it knows so much more about me. But I think this will get us started, and this is where a lot of people are gonna be starting from. So, so I will do this. I won't do this instruction 'cause that's for me. Now, I will go over here to Replit, and I just wanna show you that I have been pl- playing around for seven days, [laughs] and this is how many different ones I've worked on, and I would say o- one of them is absolutely ready,

  14. 56:38 – 1:02:11

    YouTube as the ultimate growth hack

    1. AH

      and I'm, I'm already using it. Another one I'm using in p- in, like, beta, and the other ones I'm just f- like figuring out. So again, this is part of your research and development. This is a part of your offer creation. You don't have to just f- get it right the first time. Like, your f- your, your guest said you should fail a few times. Are you willing to fail t- 10 times before the next person will try once? So that's what this is. Um, so let me just sh- let me show you-

    2. CJ

      Just, just quickly, Arlan.

    3. AH

      Yeah.

    4. CJ

      Can you explain what does Replit do?

    5. AH

      Okay.

    6. CJ

      Like, for someone that's coming across it-

    7. AH

      Yeah

    8. CJ

      ... for the first time, like, what is it for?

    9. AH

      Yes. Replit is an AI agent, and what an AI agent is, again, this from my learning about it seven days ago, is it is where ChatGPT and other LLMs are like a question, answer, question, answer, research, deep research, which is fantastic. We use it all the time. An AI agent will actually do things for you, will actually build and create. It will make its own decisions. It will go to the next step without you having to prompt it. Sometimes it'll ask you for feedback, and it'll ask you for permissions at the top, but it'll, it'll build for you. It'll see its own mistakes, and it'll fix those mistakes. Now, it, it's, it's still a process. You still have to deploy it. You'll p- hit the deploy button on Replit, see it in the real world, see what's wrong with it, come back and, and talk to it. But it will do all of this and show you the code so you know for sure. If you're not a coder, you wouldn't get this far on your own. You'd have to pay someone else to do it, or you'd have to learn for months or years how to do this coding. You can go in right now, and you can just click Create App, and then I would just paste what ChatGPT told me, and I see here that there's, like, different things that I could choose from. So what I did originally was I did a screenshot of this, and I went to ChatGPT and I said, "Which one of these should I ch- select for that prompt you gave me?" 'Cause I didn't know. It told me for most of my prompts to choose Modern Web App with React and Node, so I did. I'm doing that now, and I'm just gonna say, "Okay, I'm just gonna go for it," and it's gonna start moving around. It's gonna start doing stuff. It's gonna take the notes, and it's gonna help create a plan. It's gonna give me that plan, and then ask me for permission or ap- approval to keep going with it. Once I give it pr- uh, permissions and approval, it'll just... It'll take a few minutes, and it'll start building something to, um, to sh- show preview to me. It also gives me, like, other prompts, like, "Do you want me to add stuff to it?" So I'm doing this. I'm making a professional lead magnet page for you for freelancers with email capture and responsive design. "Do you also want me to do email validation? Uh, all a- analytics? Do you want me a d- a dashboard?" So I'm gonna say I want a dashboard, and I'm gonna say Approve. Now, what I have found is anything that has to do with, like, emails and stuff, I'm not yet ready to s- to have it all incorporated, uh, where it's incorporated with my email, but people use this a lot for email automations. So that's something that you'd have to decide on your own. But if it needs an API key, if it needs to be able to pull from ChatGPT your account or pull from one of your accounts, it'll just ask you for it. You paste it in, and now it's working. Um, okay, so it's already starting to give me immediately almost a preview, and it's gonna be... It's gonna kind of change. So it's chosen its own details, and it's taken some of what we've said. So we said rounded corners, hover effect, clean, modern, soft, neutral, but it's decided... So we said coral or teal, right? As an example. So it said, "Okay, we're gonna give you that," and it's already started making something [laughs] that's a website for you, and it hasn't-

    10. CJ

      This is like a functional webpage already.

    11. AH

      Yeah, yeah. Yes, and it's gonna do some more. It's gonna put some... If you didn't give it pictures, it's gonna give its own pictures, so you can say, "Oh, I wanna do this." I c- it's gonna... It's so cool, and what I did the first one, I was working on it, like, late at night. Remember I said I watched that episode, uh, of Steven Bartlett, and then I got on to Replit and immediately started working, and then I was sleepy. So I said to it, "Hey, can you keep working on this while I sleep?" And it said, "Sure." And then I said, "Do I need to close my laptop, or are you good?" It said, "Close your laptop, I'll take care of it over on this side." So I went to sleep, I woke up seven, eight hours later. It said, "Good morning. I've built your website for you." [laughs]

    12. CJ

      [laughs]

    13. AH

      It was just, it was just so cool. But you still, you do have to... Like, I have cussed at it already in seven days. Uh, you still have frustrations, you still... Sometimes it doesn't deploy the right way. But even if it's just this, to even show to someone what you want, or even if it's this to test, to say, "I don't wanna spend a lot of money" ... [laughs] You see how it's adding to it?

    14. CJ

      Yeah.

    15. AH

      Look at this.

    16. CJ

      Yeah.

    17. AH

      And I'll show-

    18. CJ

      It looks professional as well

    19. AH

      ... so it does this. I think-

    20. CJ

      It's got YouTube video in there.

    21. AH

      Yeah, so I have one that I've made that's all ab- I have two that

  15. 1:02:11 – 1:07:40

    Two challenges to make your first $100 online

    1. AH

      are all about YouTube, and I'll show you that if you want, where I can just show you how it, like, how I worked with it to get it exactly what I wanted.

    2. CJ

      It's got testimonials, got frequently answered questions, FAQ.

    3. AH

      You can just type in-

    4. CJ

      It's got a free guide

    5. AH

      ... once it stops-

    6. CJ

      That is... Yeah.

    7. AH

      You can just say, like, "Oh, take this part out," or change this word, or here's the link for that, change the color. It's, it's just... And I can tell you, it, I've done, like, 10 of these, as you saw on my list. None of them look like this exactly, right? So it's not like it's just taking the same template over and over again and just r- redoing it to impress us. It's taking the instructions you gave it. Uh, and it even gave it a name. I don't think that was in the, it might have been in the, uh, instructions here. Let's see. Maybe it did. Yeah, it did give it a name. So ChatGPT hooked this up with a name. I like that it has that period at the end, like, it's interesting. And so let's see where it is-

    8. CJ

      Yeah

    9. AH

      ... right now. So it did a bunch of stuff. And you see on the left side, it's telling you step by step what it's doing. Um, so I think that's actually, like, when you learn a new language, it's kinda cool to watch the captions, even if you're learning it. So it's kinda cool to see, like, maybe over time I'll start to recognize some of this and know what order it's going to happen in. I don't think it's, like, completely, um, infantis- infantilizing people. I don't think it's, like, making us lazy. I think it's actually-

    10. CJ

      Yeah

    11. AH

      ... enhancing what is possible for us in this short amount of time we have on this planet. And that's why-

    12. CJ

      Yeah

    13. AH

      ... I'm bullish about it.

    14. CJ

      You know, Arlan, a question I have for you, because you mentioned, you mentioned in the beginning when you even went on Replit that you have, you had, like, eight or nine different things that you'd already built.

    15. AH

      Yeah.

    16. CJ

      And there was, I think you said that there is one thing that you have that you, like, already want to go live with. What, what is that-

    17. AH

      I am live with it. I will show you. So I'm gonna go-

    18. CJ

      What makes you make that decision about that one? Like, what's it different... I'm, I'm, I'm curious about how people can-

    19. AH

      Um, I'll show it to you

    20. CJ

      ... get to that point.

    21. AH

      Yeah.

    22. CJ

      Whether you go live or something.

    23. AH

      I'll show it to you and then I'll tell you... So this is a page that I created. Not only is it a page, but it's a high ticket offer page, as an example. But I, this is live. So it has a view pricing. It's about my YouTube studio. And this is what we created in just a few hours. So it has my, my VSL.

    24. CJ

      You said this is live. You said this is live already.

    25. AH

      This is live. I, if you type in arlansyoutubestudio.com, it'll take you to this. [laughs] And, and, and it's, it's a simpler page because it, it's, it has a VSL. This is my five-minute VSL. It has a picture that I gave it. I've, I've tweaked the language. We, we, you know, there were two buttons here, and we made it one. Um, and then it just kind of continues to tell you different things. And what I love about it too is that, like, instead of, like, I was having a hard time with it because I was trying to make these all YouTube videos, and it just wasn't coming up. So finally I just said, "What's another way of doing this?" And it said, "We can make, we can put pictures here and just click off to, click off to the videos," which I actually like better because it gives those people, like, their shine on its own. So we did that. So if you click here, it opens up to the YouTube video, you know? And so it's just, it's just very cool. I get to, I have, like, a, a lead magnet, and then I have pricing below, uh, testimonials, et cetera. And this is live. This one took-

    26. CJ

      Yeah

    27. AH

      ... maybe-

    28. CJ

      How, how long would you estimate it took you, it took you to make this, uh-

    29. AH

      Yeah, this one took maybe eight hours. If I'm-

    30. CJ

      Yeah

  16. 1:07:40 – 1:13:05

    From zero to launched: the mindset that actually wins

    1. AH

      when I could deploy it.

    2. CJ

      And that's, you just hit that button in the, what is it? Like, the upper right-hand corner where it says-

    3. AH

      Yeah

    4. CJ

      ... deploy, I guess.

    5. AH

      Yeah. Well, first what I'll do is I'll say... I'll upload that screenshot I just took, and I'll just say, "Can you fix this overlap?"

    6. CJ

      So that the picture's correctly aligned?

    7. AH

      Yeah. I just took a screenshot of it. Sometimes it takes its own screenshots, so it fixed its own problems before I even got to see it, but it doesn't catch everything. So I, I can see the overlap issue in the hero section. Uh, let me fix that right away. And then it either will or it won't. Like, it'll think it's done it, or it won't, [laughs] you know? But we'll see. Um, and then again, once it's ready, you would deploy it, give it its- give it a moment. And another th- cool thing is just the, when you get a chance g- go in. You c- you get, like, some free credits. You can just use this for free to play with it. You can probably do, like, one simple page for free, but then you'd pay for it. I paid for it. It's, like, $25 or $20 a month. And then I've also added some credits to it because I have 10 websites here, and I've paid maybe $60.

    8. CJ

      Yeah.

    9. AH

      So I'm, I'm okay with that. Do you want me to add a database? Yes, I do. So then you would... Do you want me to show deploy, or no?

    10. CJ

      Yeah, let's see deploy.

    11. AH

      You got it. Okay.

    12. CJ

      It, it's just crazy to watch it work. I, I haven't used Replit before.

    13. AH

      Look, look, fixed it.

    14. CJ

      I, I used-

    15. AH

      It fixed it

    16. CJ

      ... V0, but it's just crazy to watch it work.

    17. AH

      Look.

    18. CJ

      And you can see how it's corrected it.

    19. AH

      Look.

    20. CJ

      Yeah.

    21. AH

      It's corrected it. Okay, so we're gonna deploy it. And I mean, and you get to choose these machines that you take more credits, but it's more stable. And it's more, like, if you think you're gonna have a ton of users, you want more machines. But if you don't, then you won't. So we're just gonna do it like this. I'm actually gonna just use credits for it 'cause I think it's cool. And, um, this'll take, like, two solid minutes, right? It'll, it'll do all the things. It's, it's publishing it to its own Replit page. I just went into GoDaddy and just forwarded the DNS so it could save my custom URL for that one that is, um, live and the, a- another one that I have. Um, but yeah. And I think, I think that's cool too to show you. I think we can step away from it while it's doing this. Um, there's one more I wanna show you, which is, yeah, this one.

    22. CJ

      There's, like, no excuses for me not to have a website now, is there?

    23. AH

      There is no excuse for you-

    24. CJ

      There you go

    25. AH

      ... not to have a website. [laughs] Okay.

    26. CJ

      I have a new website.

    27. AH

      So I'm gonna share this. This is another one that I built on Replit in the last seven days. Can you see this revenue tracker?

    28. CJ

      Yeah, yeah. We can see.

    29. AH

      Okay.

    30. CJ

      We can see.

  17. 1:13:05 – 1:25:53

    There are no excuses left

    1. CJ

      whatever. And so what's gonna become, like, the differentiator or one of the differentiators is actually just great marketing, is like how do I get people to pay attention? Like, there's so many products out there. How do I get people to pay attention to my product?

    2. AH

      Mm-hmm.

    3. CJ

      And it reminded me of something, um, that you actually said Which was, it was in, it was, it was week four in the old process. I guess now it's hour four. But it's, you said that sales is, um, you said, "Sales is here, you have to go get my mixtape, it's $5," that's sales. You said, "Marketing is they're coming to you because of something." That's a billboard. And the better marketer you are, the less sales you have to do. And then you said that marketing is where all the fun is. So when I think about lead generation, I think about how can I draw people into what I'm doing, or how can the pers- the person I'm helping draw people in?

    4. AH

      Mm-hmm.

    5. CJ

      And so I, I was just curious, Arlan, are you using AI at all in your marketing so far? Like, have you kind of figured that piece of it out?

    6. AH

      Yeah. Yes, I do, and I think, um, it even goes into the content and the lead generation, which is further on in our path here, is there are multiple ways to market. I think building, ultimately building a personal brand or building around the brand of what you're doing. Personal brand doesn't necessarily mean people need to know your children's name, right? It just means you are developing trust and authority around a topic that is associated with your offer. That's what a brand really is. And there are now platforms that will help you get your brand out to more people, but you have to be willing to be consistent and look for that compounding interest and compounding effect. My number one go-to is YouTube, even though I had an audience before I started in earnest with YouTube a year and a half ago, even though I had already published two books at that point. 80 to 90% of the people who find me on YouTube today and still are finding me for the first time because YouTube's algorithm is putting me in front of them. They don't know the history unless they hear it in a video about me. And so every day is an opportunity to find someone new, and it's about being helpful. Like, that's the number one thing. Well, how do you get somebody to look at your video? How do you get the algorithm to put you out, or how do you get people to click once it is out? You're helpful. How can you be helpful? Yes, you wanna be differentiated. Yes, you wanna be different. You wanna stop the scroll, and that's a lot in the packaging, that's in your YouTube title and in your thumbnail and in your concept. But you really want to be helpful ultimately because it can be all flash and no substance, or it can be r- not great at figuring out the marketing, but there's a lot of substance, and both have their issues.

    7. CJ

      Yeah. You know, I think it's, um, it's such a good point, and it, and it's particularly pertinent for me because I remember the first few businesses that I tried to start. Uh, like, I tried to start clothing companies, and I realize now thinking back on it because those businesses were, like, spectacular failures. Um-

    8. AH

      Hmm

    9. CJ

      ... [laughs] and the thing that I realize is that I fundamentally misunderstood what entrepreneurship is. I thought that entrepreneurship is that you create this perfect product, and then you release the perfect product, and people just love it, and if they don't love it immediately, it's because the product wasn't perfect enough.

    10. AH

      Hmm.

    11. CJ

      And to your point, what entrepreneurship actually is is that you tr- you build something of substance to help someone, like a specific person, and then you continuously iterate and improve it. And so you know what, like, is where my mind goes is I think there's so much excitement, and, uh, people just get really energetic about AI. And I, I think that that's great because there is a lot of opportunity. But I think one of the things that's really important is setting the right expectation-

    12. AH

      Hmm

    13. CJ

      ... of actually the people that succeed with AI the way that they're gonna use it. And one of the things that I've learned is not that, you know, it doesn't necessarily mean that you now don't have to do any work or, like, you just give it over to AI and you're gonna be a millionaire the next day. Um, from your vantage point, because you have, you know, you have thousands, hundreds of thousands of people in your audience, you have thousands of members that are in your community. From what you've seen and then even just predicting into the future, if we were to take two groups of people, were to take the person that watches a video like this, gets super excited, tries out this stuff for a few hours, and then, like, it doesn't go anywhere, they're completely disillusioned. They're like, "Oh, this is a fad. This is just some trendy thing. This is garbage." They move on. That's group one. Group two takes this video, and it's like a starting point for them, and then 6 to 12 months or whatever the time is from this, they're like, "Oh, I actually built something really successful, and it started with this video." In terms of, like, the mindset and the actions, if you had to just compare group two to group one, what is it that group two is doing or the way that they were thinking about it, their expectation that led them to actually being successful, successfully using AI to build their first million-dollar company?

    14. AH

      At the risk of being cheesy, I'm gonna quote myself. Um, group two is hungry, not thirsty. Group one is just thirsty, right? S- what I mean by that is that group one is going for that instant, it has to work, this is my one shot, or I'm, I have my guard up so much that I am not willing to have a, an abundance mindset. And if it doesn't work for me today, that means it's trash or I'm not good at this, and that's why things are still not working for you. That's why things seem like you're always stuck, you're always p- pedaling underwater. And this is me, teenager till 35, okay? It's just like I have all these great ideas. I think I'm a pretty smart person, a pretty interesting person. Can't get it to work because it didn't work, you know? It's just not working. But if you look at entire traj- trajectory of my life, the things that I stuck with, even if I didn't know I was doing that, and I didn't know I was be- having that will and that grit, the things that I stuck with and I learned over time and I developed over time are the things that I'm still so great at and that have made me the most money. So group two, it is in the six months. It's, it's purely in the timeframe you gave it. They kept trying. They kept figuring it out, realizing nothing is perfect, realizing they don't know what they don't know yet. They didn't try to have a perfect product because one does not exist, and because when you put something out into the world, your audience and the people you need to serve the most are going to start to tell you a little bit more and more of what they need. You have a hypothesis. That's your job as an entrepreneur is to have a hypothesis, and to put that out and to make the world your lab. And you, you, you confirm some things, and then some other things are proven wrong, and you adapt to that.

    15. CJ

      I lo- I love that, that the, the outcome, and, and, and I just w- I wanna speak it into existence, you know, uh, from us recording this, is that the outcome of this is that a lot more people are gonna ... This is gonna be the first moment that they're in the game, you know? Like, they're gonna-

    16. AH

      Yeah

    17. CJ

      ... they're gonna watch this video, and afterwards it's gonna be like, "Okay, let me, let me get into this. Let me make my, let me have my first conversation with ChatGPT. Let me make my first product with Replit." Um, and so you know what, Arlan, before we get out of here, on that point, you just wanna quickly show people that, um, what we deployed on, on Replit?

    18. AH

      Sure.

    19. CJ

      I'm assuming it-

    20. AH

      Yeah

    21. CJ

      ... it's hopefully done now.

    22. AH

      I think so, yeah. Let's check it out. It's here. [laughs]

    23. CJ

      That's crazy.

    24. AH

      Do you see that? That is so crazy. So I'm just gonna show you-

    25. CJ

      That's crazy

    26. AH

      ... all that it did, and this is the first go at it. Just a few minutes. There's so much we can add to it. You can ask it, "What else should we do?" And imagine this is, this has, like, anything connected to your true offer. Like, the one I showed you before, we talk about a million-dollar company in eight hours. That's a high-ticket company. Um, I want it to get to 100K a month, and it has every chance of doing so. And that website I could use for the next year and never change it, never have to do anything else to it, and it took me just a few hours.

    27. CJ

      And, and we didn't spend eight hours on this. Like, I think-

    28. AH

      No

    29. CJ

      ... I think for people listening, you want to, but w- we didn't actually-

    30. AH

      Yeah

Episode duration: 1:25:54

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