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The Calum Johnson ShowThe Calum Johnson Show

AI Helped Me Quit My Job: The FASTEST Way To Use AI Animation In Your Business, Content & Life

Jack spent a decade in visual effects and advertising before AI let him quit his 9 to 5 and work for himself.

JackVsAIguestCalum Johnsonhost
Jul 13, 20261h 23mWatch on YouTube

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Transcript

  1. 0:00 – 2:34

    Intro

    1. JA

      These four walls around me right now, my garden office, is because of AI. When Seedance 2 dropped, I remember the first time I used it, I was ... I- The first video generated, I sent to everyone. The rate at which the image and video models are progressing is just completely mind-blowing. You might have been stuck in a dead-end job, couldn't bring your ideas to life, and now you can. With the income that I was making, I kind of thought, "You know what? This, like, this is better than what I'm making from my day job."

    2. CJ

      Jack, I, I wanna start where you started in the, in the video, with step one.

    3. JA

      Absolutely. I built this processes to make it as beginner-friendly as possible. So essentially, what I did was I-

    4. CJ

      There's someone that's clicked on this video, and they're working their 9 to 5, or maybe they've even just finished work, and they're seeing all of these new, like, video and image generation AI tools that are coming out.

    5. JA

      Mm.

    6. CJ

      And for them, they're curious to learn more about, like, what they can create, and the opportunities, the clients, the money, in some cases, that can come from that. And so for that human being, what is going to be the value of them listening to this conversation till the end?

    7. JA

      I mean, I feel like they're ... Ev- a lot of people are really curious about what's possible now. I think most people have realized that AI has gone from being maybe a little bit of a gimmick to actually becoming a really amazing, like, productivity tool, but then also, like, a legitimate filmmaking tool as well. At the same time, there's a lot of noise, right? Like, there's a lot being put out there, especially on, like, social media, um, where it's hard to know, like, what's good and what isn't and what the truth is, essentially. So that's what I'm interested in getting into. That's my whole kind of thing, is that I always am very honest about what the tools are good at, what they're bad at, and I feel truly, like, with my background in advertising, like, I was in advertising for 10 years, like, I know that these tools are good. I know these tools are the future. And so I just wanna dispel some myths, I guess, and give my perspective on, you know, what they're capable of, essentially.

    8. CJ

      Yeah. You know what, Jack? Because, uh ... And it's an exciting moment because the last time that you and I spoke, and you mentioned it, because you've been working, uh, in visual effects and advertising for over a decade.

    9. JA

      Mm.

    10. CJ

      The last time that you and I spoke about a year ago, you had a 9 to 5 job.

  2. 2:34 – 9:44

    How I quit my job using AI

    1. JA

      Yeah.

    2. CJ

      And things have changed since then, partially because, or largely because of the work that you're doing with AI.

    3. JA

      Yeah.

    4. CJ

      Can you just share with people what has changed since when we spoke a year ago?

    5. JA

      I mean, my life has just completely shifted. Like, the, the, the change is so dramatic. I mean, for the first time in my whole life as a 33-year-old man, I'm actually able to work for myself. But essentially what happened was I, like you mentioned before, I was in visual effects in the advertising industry. I started that 10 years ago. I kind of worked my way up, uh, from the ground up. Started as a runner, you know, bottom of the ladder, worked my way up, and ended up getting a, a pretty good reputation, um, kind of around London and the UK and stuff. Um, and I just got really curious, like a lot of people, about AI, what it was capable of. And quite quickly, I kind of twigged that I could integrate it into the visual effects workflows that I used every day to not only speed things up, but get more, um, kind of like technically efficient results, essentially. Like, it could do certain things that I couldn't do. But combining it with the skills that I already had just made me so much more efficient than the people that were working around me, essentially. So I kind of embraced AI before a lot of other people in, like, the agency that I worked for, and even, like, my close team. Um, and then obviously started putting out YouTube content to kind of try to teach other people the ways that they could do that as well, and I just did not expect what happened, what actually took place to happen, um, where some of my early stuff on Nana Banana, when that first dropped, did really, really well, and, um, the rest is history, really. Like, it opened so many doors for me. I built up a bit of a reputation in this space and got approached by loads of the platforms that I was using anyway to actually, like, work with them, to collaborate with them. And before I knew it, you know, I'm actually making solid money from this thing, and I've wanted to be, like, a content creator my whole life. I, uh, mean that, my whole life. I've tried so many different niches. Like, I tried to be, like, a Call of Duty streamer for, like, five or six years or something, and it never happened. But this is the thing that stuck. This is the thing that worked. And kind of combining AI with my existing skills just opened those doors for me. And with the income that I was making, I kind of thought, "You know what? This, like, this is better than what I'm making for my day job." Like, "It's time to, to take the plunge now," and I'm so glad I did. Like, like you said, my, my whole life has shifted, and I work for myself now. That, like, these four walls around me right now, my garden office, is because of AI, essentially, which is just crazy. So yeah, I'm so happy that I did what I did, that I was, like, an early adopter, and I would just encourage anyone listening to, um, yeah, consider doing the same thing, essentially.

    6. CJ

      Yeah. You know what? First of all, just congratulations.

    7. JA

      Thank you, man. Thank you.

    8. CJ

      And, and, and the reason I even say congratulations is because you mention being an early adopter.

    9. JA

      Mm.

    10. CJ

      And I know from our conversations, you actually took a risk by doing what you did at the time that you did it.

    11. JA

      Yeah.

    12. CJ

      And so you even, you even said this when we spoke. You said, "It was risky in the beginning because I knew that there were certain people in the advertising industry who would've judged me quite harshly for doing that while I was working, and I could have got in trouble with the higher-ups." And so- I'm curious for you, if you take us back to that moment when you even start using AI, and then creating and sharing like these creative workflows with people, what gave you that conviction and that will to do it knowing what some of the re- repercussions could have been?

    13. JA

      You know what I think it was? It's like, it just becomes that itch that you have to scratch. Do you know what I mean? Like, when you ... I've always liked to think I'm quite a creative person. When I was a little kid, I used to love like, my mum would buy me these notepads, and I always, always come up with like stories and draw characters and stuff. I've always been that guy, that kid. I still feel like I am that kid, to be honest with you. And I know that if I was that kid now in, in like the age of AI, I'd be so excited to be able to actually bring these ideas to f- like fruition in a way that you just could not before. And that's what happened like, when you start using the tools and understand what they're capable of, it's very hard to kind of ... It's like opening Pandora's box, right? It's very hard to shut it when you've done that. [laughs] Like, you just wanna ... It's, it's addictive in a way, and it's just super satisfying, and you realize that like the sky's the limit with it, essentially. And I kinda just thought to myself, like you said, like, I could have like really annoyed some people, especially people like high up in the agency that I work for. But I just r- I suppose I just really believed in it, and I kinda just h- I had to do it. Like, I had to keep doing it 'cause it was so much fun, and I really wanted to see how far I could push the tools. Like, especially with my background, I feel like I'm quite critical on the output of AI, and I really try to push the envelope to use it for like not just gimmicky stuff, but actual like storytelling. So I, I just, I think once I started using it, I just, I couldn't stop really. Like, it had to be done. And I also saw, instantly saw the benefit of integrating it into like my visual effects workflows, essentially. So when you do that, and you're saving yourself like two to three hours minimum a day, like why you gonna stop? Like, does anyone really need to know? Not really. [laughs] Like, that was my attitude, essentially. Um, and like, not to like get it misconstrued, I wasn't doing anything like dodgy, but like you say, at the time, like AI was a lot more, it still is a bit frowned upon by people in the industry. Was a lot more frowned upon back then. Um, and ironically, when I left my job, like people were desperate for me to te- to give them as much of my kind of like AI knowledge as possible in the time, like my notice period, essentially. So even in that industry, like everything shifted so dramatically.

    14. CJ

      Yeah. You know, I, I, I, I have a respect for it because, uh, you took a bet and you made a bet on yourself and your curiosity and your talent-

    15. JA

      Mm

    16. CJ

      ... and it worked out.

    17. JA

      100%.

    18. CJ

      Um, and I think that that's deeply commendable. And so, you know what, Jack, if we're gonna fast-forward to today-

    19. JA

      Mm

    20. CJ

      ... because you mentioned that the work that you do now, like being self-employed, working for yourself, 50, roughly about 50% of your time you spend on content creation, the other 50% you're working, uh, with clients. And so specifically when we talk about the 50% of client work that you're doing-

    21. JA

      Mm

    22. CJ

      ... can you just share with us high level, what are these clients hiring you for?

  3. 9:44 – 13:54

    What clients actually pay me for

    1. JA

      I mean, it, it can be a variety of different things. Um, it's kind ... I feel like it's kind of split into three distinct sections. It can be like education or consultation, so that's just, that can be like individuals or like entire creative teams who feel like they just wanna get a little bit more up to speed with AI and like integrate it into their workflows better. So f- like I've worked with some, I can't mention the names of the agencies for legal reasons, but like some huge agencies here in the UK, like world-renowned agencies, to actually go and like host workshops with them and teach them how to do that. So that would be kind of one facet of it. Another one is what I'd call like asset creation. So this might be where a client, again, this can be like any manner of people. This can be a, an individual person, it can be an entire team, or it can be like a small to medium-sized business, where they've approached me and asked me to build them assets. A good example of this is when I worked with a director called Brett Bassock, um, t- who's like an aspiring filmmaker. He's trying to conquer Hollywood, and he's got a really cool script. Um, but he's trying to get a hold of funding, essentially. And so I helped him by using AI to build concept art. We can take a look at that in a bit maybe, and build him like an entire storyboard for his short film that he's gonna shoot and use to fund the feature film, basically. So that's more like asset creation, and then the final side of things would be to actually build like a finished product. So that's kind of like taking all of the assets, that can be AI images, videos, um, AI-generated audio and music, and put it all together to actually form, uh, an entire story, an entire ad, um, an entire music video. Anything that the client may want.

    2. CJ

      See, this is, this is the fascinating part of it, Jack. 'Cause when you and I spoke a year ago, 'cause there's been a real shift. When you and I spoke a year ago, the opportunity, it seemed from what I saw, you were able to make like cool images and like very short video-

    3. JA

      Mm

    4. CJ

      ... using AI. The opportunity from like, um, actually making money or like a career standpoint seemed more in making content about AI than actually the content that was being generated from AI.

    5. JA

      Yeah, I'd agree with that. Yeah. I probably would agree with that, yeah.

    6. CJ

      And now we're at the point now when you and I are having this conversation, we're actually asset creation-

    7. JA

      Mm

    8. CJ

      ... and you can create finished Like products, videos, images using AI that have a commercial value in and of themselves

    9. JA

      100%. 100%.

    10. CJ

      Can you, can, can you talk about that shift and, and when you started to see it where it's possible that, like, "Oh, I can actually make a video that a director could then use to get their first, like, deal," or for example, "I could create, like, an actual finished ad." When did that become a possibility?

    11. JA

      I f- I think it's ... The possibility's always been there. I think you just had to ... This is where a lot of people were a little bit, like, in denial almost. Like myself and a lot of the creators in my niche and a lot of the early adopters saw what the tech was capable of, like, the last time we spoke for instance. And even though it, it, like, it was far from perfect, we could ... You can use your imagination and see where it's going and see just how quickly things are developing as well. So I kind of clocked onto that early on, but I think, like, the rate at which the image and video models are progressing is just completely mind-blowing. So with that in mind, like for me a really huge moment, and for a lot of people in the AI space, was when ByteDance, so they're the company behind TikTok, um, they released their AI video model called Seedance 2. So that can generate at 4Hd, it can generate 15-second clips, and it can actually make what we call, like, multi-shot clips.

  4. 13:54 – 19:49

    Why Seedance 2 changed AI video forever..

    1. JA

      So rather than just being one shot, one continuous 15-second shot, you can prompt it so that you're actually given the vi- like creating an entire story with multiple camera angles in it. And it seems to, the way that it's been trained, and I always s- say this in my videos, like it understands cinema, like it, it gets it. It, like, really understands what the viewer is expecting to see and can k- kind of like create that, like, that like gravitas. Do you know what I mean? Like that, that kind of ... The audience, the expectation, like, a modern audience has is actually capable. You can build that with Seedance 2. So for me that was a huge moment. I mean, back in the day Nano Banana was a huge moment. More recently, like GPT Image 2, that was pretty cool. That was a nice little advancement. But I think the potential's always been there. The models have just slowly, slowly got better. And when Seedance 2 dropped, I remember the first time I used it I was ... I ... The first video generated I sent to everyone. Every- Like my mum, my dads, my, my sisters, like everything. Like, I was just like, "I have to share this with you guys," and they were as mind-blown as me. And some of them don't even care [laughs] about AI, you know? So yeah.

    2. CJ

      You know what? You, you, you ha- you allude to it, like you mention it, that wow factor-

    3. JA

      Mm

    4. CJ

      ... of like the AI can actually generate video, like cinematic level video that-

    5. JA

      Mm

    6. CJ

      ... like it can take your breath away. And so you know what? Rather than us talk about it, I'm like let's just show people, because I had the same experience when you shared with me. You shared three videos.

    7. JA

      Mm.

    8. CJ

      And the first one in particular, which was, um ... Actually, no, I'll let you give the context, but this ad that you had created was stunning to me. Okay, so you just heard Jack talk about how he was able to be more efficient than his coworkers and even impress his boss at times because of AI. And so I wanted to show you this presentation that I created using Gamma, because I think it'll help you get a similar type of outcome if you're working a 9 to 5 job. This is secret sauce. So this presentation is a process improvement proposal. Basically what that means is that with this kind of presentation you can just outline how different parts of your company's workflow could be improved. And funnily enough, I actually had a meeting last week about process improvement, and if one of my team members had come to me with a beautiful looking presentation like this I would've been impressed. So let me just show you guys how I created this, because Gamma makes it really easy. So you just open Gamma, you click on process improvement template here. You then click on create from template, and from there you can just give Gamma a ton of context on your company workflows and some of your ideas that you have to improve them. And from there, Gamma will generate a beautiful looking presentation specifically for you. And so if you wanna build something like this for yourself, just click that link in the description to try out Gamma today. Thank you to Gamma for sponsoring this episode. Let's get back to it. Okay, real quick. If you're thinking about starting your first online business, you will want to spend some time trying to find the easiest online business to start. Because if you choose something that's too complex or requires too many different skills, you're never gonna be able to get that first business off the ground. Trust me, I'm speaking from experience. And so that's why I'm excited to tell you guys about AutoDS. AutoDS makes it really easy to build your first online business. You can literally have an up and running drop shipping store in two minutes or less. And now AutoDS has made it even easier because they just launched their Claude MCP integration. And so let me just show you how it works. First you create your AutoDS account using the link in the description. Then you open Claude, you click customize, you go to connectors, you hit the plus button, and you choose add custom connector. You then name it AutoDS. You paste the MCP link from the description into this URL field. You then click add, then connect, and Claude will take you to AutoDS where you can just log in and connect your account. And so now Claude can actually work with your AutoDS. And so if you're trying to get that first sale, you could just ask it something like, "Look through AutoDS and find me five products I could test this week for my first drop shipping store. Prioritize products with good margins, fast shipping, and simple ad angles." And then let's say after that you start making a few sales. You could then optimize your store by asking it something like, "Pull all of my active and draft products into a dashboard that shows the buy price, the sell price, the profit margin, supplier, and shipping time for each products." And so what it's gonna do is that instead of going to your store and you having to look at each product, you can actually see what's going on all in one clean view. And so if you're serious about starting an online business and you want it to be successful, check out AutoDS by hitting that link in the description, and you can get started today. Thank you to AutoDS. Let's get back to the show.

    9. JA

      Thank you very much, man. I appreciate that. Yeah, so essentially, like, like I kinda touched on earlier, I always like to give myself these little, like, mini projects essentially. Rather than just, like, creating generations that are just a bit gimmicky and operate in isolation, I really like to push the envelope a bit and make, like, these self-contained stories, which is essentially what an advert is, right? An advert isn't just a random mix of images. It's ... There has to be, like, a point A to B, basically. It has to be something, like, engaging for the audience to, like, kind of grab onto in terms of the story. So that's what I did for this, the particular project that you're speaking about.

  5. 19:49 – 27:32

    Look how realistic this AI Ad is...

    1. JA

      I li- I gave myself a hypothetical scenario of like, let's imagine a big client came to me, and they had this product, which is a little bit boring, like a hay fever product. And I thought how could we, how could I approach that product in, like, a really creative and outside-the-box kind of way? And one of the early ideas I had was to re- how can we represent an allergy? How can we represent hay fever? And I thought let's make, like, a monster, like an allergy monster, basically, and have, like, our main character, the woman who's suffering from hay fever, defeat it by using the medicine. So it's a pretty simple concept, but I knew that, like, um, Seedance 2 would do really well with it because, like you said, it's so good at handling these cinematic visuals and these kind of visual effect style shots. So yeah, that's what I went ahead and created. Um, I'll pull it up now, and we can have a little watch.

    2. CJ

      And just as you're pulling it up, Jack-

    3. JA

      Mm-hmm

    4. CJ

      ... to confirm, all of the elements in the video that you're about to show are AI generated, including, like, the people involved.

    5. JA

      Yeah. Every single thing, yeah. So every single thing that I'm about to show, generated with AI. Um, the only thing that wasn't AI was I used music, which was stock music essentially. Um, but this is kinda what I like. Like, you're still having to use your creative mindset. Like, I'm still having to think as an editor, think as a creative. I'm still ... Like, the AI generations are never perfect. They might have something at the start or the end of the shot which are bad, and you have to think about how you're gonna kind of cut those bits out and, like, integrate alternate generations and things like that. And like, so how you're gonna source, like, music to create mood and things. So I think there's, like, a misconception that AI just does it all for you as well, which is not true. All of the highest, like, all of the highest quality creators in the AI space, they have that eye, and they have that kind of like creative intuition where it's n- like, the AI doesn't do it all for them. They have to take what the AI gives them and kind of put it all together, piece it together, and, um, be critical about the problems that are there and solve them essentially. But yeah, everything that you're seeing visually is all AI.

    6. CJ

      Yeah. Yeah, let's show people.

    7. JA

      Let's do it. [dramatic music] [people screaming] [monster roaring] [footsteps thudding] [person sighs] [dramatic music] [people screaming] [footsteps thudding] [monster roaring] [birds chirping] There we go.

    8. CJ

      Yeah. It's pretty stunning to see. And even when you mention-

    9. JA

      Thanks

    10. CJ

      ... um, it, it's not one static shot. And I think about when the woman is, like, leaving her home, and the shot-

    11. JA

      Mm

    12. CJ

      ... is zoomed in on, like, her legs as she's, like, walking out. Like, the, the, the range of shots even is, like, quite stunning to witness how that's all come together. And then that cinematic ... Like, you could imagine this ad being on television. Like, you can see it-

    13. JA

      That's-

    14. CJ

      ... on television.

    15. JA

      Yeah. That's exactly the, the vibe that I was going for, and that's, like, what I was kinda speaking about before. Like, it's all well and good making stuff that just looks cool. But, like, for me, it's more important to prove that you can use these tools to actually tell a story or, like, promote a product. And kinda here, we're kinda doing both things, right? Um, but yeah, like, you're exactly right. There's, there's a really good, like, variety of different camera moves there, different, like, use of, like, cinematic framing, things like that. There's really good quality sound effects that are coming directly out of Seedance 2 as well. And just to, like, give another example, the shot at the end where the, um, the monster, like, explodes is just such a ... In my mind, like, obviously I kind of apply, like, my visual effects mindset to everything that I do, and just the way that that monster explodes just looks incredible. And the, uh, before Seedance 2, the best video model was Kling 3, and it wasn't ... Like, see, like, the gap between Seedance 2 and Kling 3 wasn't even that big. But Kling 3 could've never done that, and that just gives, like, the viewers an idea of, like, how fast this industry is moving, but also, like, yeah, what, what you can build with it if you have the right eye, like- It had to have good input to get to this result. Like, I had to really think about what I wanted to show and how to get from that point A to B essentially.

    16. CJ

      Yeah. You know what? You, you, you talk about this, 'cause I even, um, I remember when we spoke before this and you said something, which I wrote down when you said it.

    17. JA

      Mm-hmm.

    18. CJ

      You said, "If you want to make money from these tools, just making shit that looks cool isn't enough."

    19. JA

      Yeah.

    20. CJ

      And it goes to, like, that storytelling piece that you're talking about.

    21. JA

      Mm-hmm.

    22. CJ

      And even in that scene that you demonstrated, I think about, like, the payoff. Like, when you think about the, the, the reward and the payoff around the product, it is that moment where she takes the tablet or whatever, the hay fever medicine-

    23. JA

      Mm

    24. CJ

      ... and then the monster just disappears.

    25. JA

      Yeah.

    26. CJ

      Right?

    27. JA

      That's it. Like, you... Most adverts have a bit of like a, like you say, like a payoff or, like, a little twist in it type thing as well, and I was kind of trying to play on the fact that, you know, allergies and, like, general illness can just feel completely overwhelming. So how do we kind of, like, take that and make it, like, like a metaphor essentially? Like, how do we take that metaphor and make it physical? So that's kind of where the whole idea for the monster came from. And then our kind of character, who's obviously not very well, like, she looks very unsuspecting. She looks like there's no way she could beat that monster, and yet she does. So there is that kind of payoff and that little twist where when she steps out onto the street, you don't really know what's gonna happen, uh, and you don't know why the hell she's doing it. But it's obviously, like, she's feeling ready with whatever the hell this medicine is basically. [laughs] She's gonna take on the monster, uh, and get back to having, like, we show at the end, like, a classic, like, ad product end frame as well, where you just have her in the background, like, having a nice picnic with her friends. So you kinda go from this really, like, crazy cinematic monster sequence to, like, okay, we're in the real world now, and this is a real product. And yeah, like, we've approached it in, like, a really kind of, like, outside-the-box way, but I feel like that's kinda what sticks with audiences, and I feel like that's the way that you have to approach, especially products like this where, like, they are a little bit, like, boring by nature, right? So if you can find a way to kinda tease out something a little bit fun and different, that's the way to do it.

    28. CJ

      Yeah. See, you know, um, Jack, how-- If you-- Just a rough estimate. Go down the rabbit hole with me for a second.

    29. JA

      Mm.

    30. CJ

      How much of the advertising that we see on television today would you just estimate has some AI either, like, enhancement or is using AI elements, generated elements in the ads? And then how do you see that shifting, let's say, in the next one to two years?

  6. 27:32 – 46:58

    How many commercials use AI?

    1. JA

      That's a really interesting question. I mean, like, on a, on a lower level, I can guarantee you, like, everything you see on TV because-- And everything you see on, like, social media as well. Like, when a big brand puts out, like, a social media ad, I would guarantee you they're at the very least using generative fill in Photoshop, which is one of the things that I started using at work. So a lot of the time, like, what you have to do in visual effects, they kind of call it, like, in-- sometimes referred to as invisible editing, where you're having to, like, retouch a actor, actress, or a product, or an environment. I can remember back in the day when I was, like, a junior, I had to clean up this brick wall, and cleaning up something with, like, complex patterns, painting it by hand was a nightmare. By using, like, generative fill, it just understands. So I think generative fill is being used for, like, every ad you see on TV, whether people admit about it-- admit to it, sorry, or not. Um, but then I could also say, like, in terms of, like, actual, like, moving asset creation as well, like, agencies I know for a fact-- I can't tell you specifically the ads or the agencies for legal reasons, but, like, I know that they are using AI in their workflows. And the main reason for that is the cost of something like, um, CGI or, like, 3D software to actually build, like, a 3D asset and make a 3D sequence, that stuff costs so much money. It's, it's costs so much money, and it takes so much time. And it takes, like, entire teams. But people are starting to realize that you can use AI to get similar results. So I would guess 100% there's some level of AI and stuff through, like, generative fill, but there's, there's probably plenty of, like, actual moving assets buried in adverts. Whether people are gonna admit to it or not is a whole other story, 'cause for some reason people are still, like, a bit sheepish about it basically.

    2. CJ

      Yeah. You can start to think that for, like, entrepreneurs or creatives or just anyone that has an idea and wants to put some sort of marketing or, like, advertising and have it look high level in video-

    3. JA

      Mm

    4. CJ

      ... this is a game-changing, like, thing, like, piece of technology that you can use.

    5. JA

      Yeah.

    6. CJ

      And you know what, Jack? Because I also wanted to just quickly, is I saw the hay fever, the allergy monster ad that you sent me first.

    7. JA

      Mm.

    8. CJ

      I was equally as stunned when I saw the music video that you created entirely using AI-

    9. JA

      Mm

    10. CJ

      ... in both the video and the audio, and then also the, the shots and the scenes from, like, a fantasy film that you created using AI. So can you just show both of those to people? Maybe we don't have to show the whole thing. We'll do, like, 15 seconds of them, just so you-- people can get a feel of what's possible with this technology.

    11. JA

      I'll go ahead and play it. [gentle music] Don't speak the language here. Smiling wide like I belong. Everyone's so comfortable. I've been faking it too long. Something in my wiring's off. I can feel it in my chest. Like I landed somewhere wrong. And I'm wearing someone else's best. They keep saying, "Just be yourself."

    12. CJ

      Yeah, it's pretty stunning.

    13. JA

      Yeah, I mean, like for me, that was a big project for me and a big moment where, like you say, you've kind of got that marriage between like the visual side of things and the audio. And to, to create the music for that, or to generate the music for that, I used a tool platform called Suno, which I hadn't used up until that point, and it's just insane. Like the song on its own would be pretty mind-blowing I think. 'Cause I played it to my wife, and she's super critical about everything that I make, and she was just like, "That's so good." And I sent it to one of my buddies who we used to make music together, and he was like, "Oh my God," like, "We're cooked." [laughs]

    14. CJ

      [laughs]

    15. JA

      Like, "We're gonna stop making music." Um, but yeah, like it was a... I really loved that project, and I love the fact that you have to do a bit of a clever workaround, but you can actually use... So that's using Seedance 2 as well. Get your character to lip sync, and it actually looks and feels real. That for me, that was a big moment of kind of like combining everything that AI is capable of with like my own like ideas and kind of like weird version of creativity, I suppose. 'Cause I got really into like the character design there. Like I can show... Let me try pull it up.

    16. CJ

      As you're pulling that up, Jack-

    17. JA

      Mm

    18. CJ

      ... the, the audio, like the, the ac- the song itself, when you say that's AI generated-

    19. JA

      Mm

    20. CJ

      ... like you, I'm assuming you wrote the lyrics, but then the voice that's like singing it is AI?

    21. JA

      So I essentially said to Claude, "Write me a style prompt which is similar to Justin Bieber's recent stuff," like the Swag album. That was kind of what I was trying to go for, where it's quite like, it's, it's sort of like, I don't know whether lazy pop's the right word, but like bedroom pop and like quite lo-fi, but still very catchy. And it gave me the style prompt for that. So it basically told Suno what I wanted the song to sound like. And then, uh, this is what I was kinda talking about, like I got really into like the character design and like the concept of c- like the artist. The AI artist was called Kova. And so I basically said to Claude, "I want you to help me write lyrics for this song about feeling like an alien, about feeling out of place." And you get the lyrics in there like Not Your Kind, basically like the name of the song. Um, so like by and large, Claude wrote most of the lyrics, but I had to take the output from Claude and tweak it 'cause some of it's rubbish. Like, some of it you can tell is AI, and that's like what we were talking about earlier, where you have to kind of apply your own creative spin to stuff. You can't just take what AI gives you. That's when you end up with slop basically. But yeah, I kinda got really into like developing the concept for this music video. This is what I like about AI. Like a lotta people think it's just a lazy way out, but I really like to challenge myself to come up with like really like obscure ideas. And the output from this music video when I finished it, I was just like, "Yeah, that was, that was a good one." Like [laughs] that was a fun project to put together.

    22. CJ

      Quickly, Jack, before we move on-

    23. JA

      Mm

    24. CJ

      ... on the video itself, that was, uh, Seedance?

    25. JA

      Yes. Yeah. Pretty much everything I make now is Seedance 2. Like it's, it's the best video tool out there currently.

    26. CJ

      Yeah. 'Cause even as I was, I was watching, and I didn't even see this, I didn't clock it the first time that I saw this. But-

    27. JA

      Mm

    28. CJ

      ... like the, when he's lying on the mattress and the texture of the mattress behind him.

    29. JA

      Mm.

    30. CJ

      And it's like even you mentioned the, the bathroom scene with the green paint that's almost like a, a murder scene. You could, you can realistically imagine that this came from the set of like a celebrity level artist's music video shoot.

  7. 46:58 – 54:25

    How to create a full AI Ad in seconds

    1. CJ

      you're about to show people?

    2. JA

      Essentially using this really simple technique. So we're taking a storyboard here. So obviously this is an AI-generated storyboard. Example of this here, so this is for the iPh- iPhone 17 Pro Max. So it's got all of these different shots in here. This was built with GPT Image 2, which is a recent image model that's getting a lot of use, uh, from AI creators 'cause it's very good at building these really kind of, like, technical outputs, which really shines for, like, storyboards. But we're able to take this storyboard, we can combine it with a really, really simple prompt. It doesn't take any, like, complex prompt engineering. We can just say, "Use the reference storyboards to make a full video sequence." And it ... the video model in this case, which is Seedance 2, is actually gonna look at all of the individual shots and the kind of description of each shot to build out a sequence. So this is a really great, like, entry point for somebody who's maybe a bit unfamiliar with AI and wants to just start creating. We're taking this storyboard, and we are bringing it to life with a really simple prompt using Seedance 2. So this is the kind of output that you can get from this workflow. So you're gonna notice that it's, it's not perfect, but it's still, like, a really high-end CG-feeling sequence for, like, a product ad. And how simple it was to actually create that is insane. The fact that you can just take this storyboard, this still image, and actually bring that to life with such a simple prompt and get that level of result is insane. And it actually thinks about- All of the shots and kind of the composition, the style itself, the coloring, everything. But you don't just have to use this for product ads. This is a really cool example as well. So let me pull up the storyboard for this.

    3. CJ

      Just quickly before you even go to the next one, Jack.

    4. JA

      Mm.

    5. CJ

      Super, super quick. When you ... That video that we just saw-

    6. JA

      Mm

    7. CJ

      ... 'cause you mentioned it was a storyboard, and you gave it a prompt.

    8. JA

      Yes.

    9. CJ

      Did you even give it any inspiration of like, "Here's how an Apple ad looks"? Because, because what you just ... The reason I ask is what you just showed, it looks like an Apple ad.

    10. JA

      Right.

    11. CJ

      Like, it look- The way that it, like, it zoomed in on the, the camera lens, and then the Apple logo, and... Like, it looks like an Apple ad.

    12. JA

      Yeah. I th- I think it just comes down to the fact that Seedance 2 is just a really technically advanced model, essentially. Like, it's that thing that we spoke about earlier, where it understands, like, what audiences expect, and it understands, like, cinematic output. Um, so what you can do, essentially, like how I built the storyboard itself was I used Claude. I used this file here, which is an MD file, and it basically tells Claude the sort of output that you want. You just chuck this in, right? I've also chucked in this AI image of the iPhone 17 Pro, and we can just say, "Polished CGI product ad," something as simple as that. And we're gonna see now, Claude is gonna basically reference this skill here, this MD file. You can see it saying, "Reading the uploaded storyboard prompt builder." And it's gonna give us this really kind of technically impressive prompt. This is just to give people an idea of, like, how simple it can be to actually get this output.

    13. CJ

      And I guess just as it's loading-

    14. JA

      Mm

    15. CJ

      ... in theory, you could put this MD file into ChatGPT. You could put it into Gemini. You chose to use Claude, but I'm assuming it works on, on any of these-

    16. JA

      Yeah

    17. CJ

      ... models.

    18. JA

      That's the great thing about the MD file. You can use it for any LLM. You can use it, like you said, ChatGPT, Gemini, Claude, Grok, anything. And it's essentially gonna give you back a prompt which you can use to build out your storyboards exactly like this. So from a very simple input using that MD file, and then, like, an AI image, for instance, like, of these characters here, you describe the type of scene that you're after, and Claude is gonna give you back this really technical prompt. Like, we didn't have to do any of this. Like, this was super easy to actually get this prompt. You put this in, and you're gonna get your AI image, your AI storyboard like this, and then we can actually use Seedance 2 to create a sequence like this. So you can see I'm combining a couple of AI images here and the storyboard, and you're getting this result. So that, to me, it feels like a ... It's got that Pixar animation art style.

    19. CJ

      Yeah, yeah.

    20. JA

      And the fact that you're able to build this from, like, just a few images, you don't always even have to use these. Like, the example of the product ad is just the storyboard itself with such a simple prompt. Bring the storyboards to life is ... It just blows my mind, to be honest. And it actually matches, like, the story beats as well, so it's really, really cool.

    21. CJ

      Yeah. Okay, you know what? 'Cause I wanna, I wanna make this so clear for people so they can walk away and do it. And I actually love the idea that you mentioned, that when you're first starting out, even rather than doing this at first for your own product, it's kinda cool to do it with, like, a product that you're familiar with, like an iPhone, or I don't know, a Jordan, a trainer, a sneaker. Um, but anyway, just, just on the steps. So step one is you take this MD file.

    22. JA

      Mm.

    23. CJ

      You put it into Claude or whatever LLM you're using.

    24. JA

      Yeah.

    25. CJ

      And then you describe the scene that you're looking for in pretty, like, plain terms-

    26. JA

      Yeah

    27. CJ

      ... it seems. And from there, Claude is gonna write you a detailed image prompt, which is then ... Once you're happy with that prompt from Claude, you're gonna put that into a GPT-2, uh, image generator.

    28. JA

      Mm.

    29. CJ

      Is that, is that right? Is that sequencing of events-

    30. JA

      Exactly

  8. 54:25 – 1:10:04

    [LIVE Claude + Seedance DEMO]

    1. JA

      Absolutely. I, I think prompting is one of the things that kind of, like, puts a lot of people off AI, 'cause it can be quite intimidating. But the reason that I built this process is to make it as beginner friendly as possible. So essentially, what I did was I opened a brand-new Claude chat. I uploaded this MD file here, which we're gonna be able to supply to all of your viewers and listeners. So you just drop in the MD file, and the beauty of this is it works with any LLM, so anything like ChatGPT, Grok, Gemini, and of course Claude like we're using here. You drop in this file, and this is basically gonna give Claude- A framework. It's gonna tell it that you want a storyboard to be built, right? It's kind of as simple as that, but there's a lot of technical building that goes into making this MD file, which I actually put together myself using Claude, ironically. Um, and then we put in this image reference here, and that's the only two things we really need to give Claude in terms of context. It's got the MD file, and it's got the image. And literally all I said was, "Premium CGI product ad," and it reads this MD file, understands what we want to get back, and this is the level of detail that we get back from Claude, right? So it understand 15 second premium CGI product ad, storyboard sheet titled Cosmic Reveal. Seems to al- even know that the iPhone 17 Pro is in cosmic orange, right? Uh, a complete professional product commercial storyboard presentation page featuring 15, um, sequential cinematic panels arranged in a clean three-by-five grid layout. There's so much detail here. It goes on to describe all of the panels as well, everything that we possibly need. So essentially, we've just put these few things into Claude. It's given us this massive prompt. We can copy this, and we can take it over to use with an AI image generator, ChatGPT Image 2. So GPT Image 2 is really good at this kind of thing. So we just put this prompt into GPT Image 2, and this is the result that you get, this incredible storyboard which shows our product here, various different shots. It's got timestamps in there, different camera framing. Like the style is consistent throughout. Once we have our storyboard, the hard bit's kind of done. We can take this and we can combine it with, like I said earlier, the best AI video model on the market, which is Seedance 2. We are uploading our storyboard alongside a really, really simple prompt. Use the reference storyboard to make a full video sequence, right? So Seedance 2 is gonna look at this storyboard. It's gonna identify all of the key moments, all of the key beats, and it's gonna bring it to life and we're gonna get a result that looks something like this. So whilst it's not perfect, the quality of output that we've got there, it feels like an actual premium CGI ad for a real product, right? And the how we got there was actually super simple. So this is what I really like about this workflow. This is why I think it's great for beginners as well to try this out.

    2. CJ

      You know what? You know what, Jack? Because, uh, and I even said this to you when I saw this, um, for the first time. I asked you once I saw the, that iPhone video which you just showed.

    3. JA

      Mm.

    4. CJ

      I was like, did you give Seedance like a reference of like an actual Apple ad?

    5. JA

      Mm.

    6. CJ

      Because the video that you just showed, it looks like it came from Apple. Like even the way that the product moves and like it zooms in on the camera lens and it zooms in on the little Apple logo.

    7. JA

      Mm.

    8. CJ

      It looks like something that Apple would create. Okay, so quick one before we get into the episode, because we have literally gotten thousands of comments and messages from you guys on our AI videos in the last few weeks, many of which are asking for additional help or questions about tools or processes. And so we decided that we're finally gonna do it. We are going to build our first digital product specifically with you in mind, but before we can do it, we need your help, and we want to involve you in the process. And so in the link in the description, we have put a super short form. It literally takes 90 seconds or less to fill it out, and it's gonna help us create the perfect digital product that helps you use AI in your life, your content, and your business. Oh, and one more thing. For a select group of people that fill out that form, we are gonna give you early free access to our digital product as a thank you. Anyway, let's get into the episode. Yeah. That... I think that's just down to how impressive the AI tools are nowadays. First of all, you... we gotta give props to Claude, um, for writing that first prompt to actually allow us to build the storyboard. The key thing about the storyboard is it contains a lot of information that the AI video model Seedance 2 can take and bring to life. So it's not like we're just giving it like a blank image of an iPhone. We're giving it actual, like a real storyboard panel sequence, and it can read that, interpret it, and bring it to life as a sequence. So this is what's cool is like we've got three tools here who are all working in sequence to get that level of output, but it's, like I say, it's a very beginner-friendly workflow to try out this. So if anyone's kind of like on the fence about trying out like generative AI tools, I think this is a really good, uh, workflow to take a look at. Yeah. What are you looking at in the prompt that Claude generates for you to know, like, okay, this is ready to go? Like, what should people pay attention to?

    9. JA

      Honestly, like the... I spent a lot of time putting together this MD file. Like the constraints, the way that this Claude skill is built out, I, I put a lot of time and effort into it, and I test the MD files that I build. So like by and large, like it's gonna work really, really well nine times out of 10, I would say. Um, I mean, like I've shared this MD file with my own community. I haven't had anyone come back to me and say it hasn't worked, so I'm pretty like confident in it. Um, but like In the same line of thinking, like it's never a bad thing to sense check. So you can kind of look through the prompt. You know, if there's anything that you wanna change, for instance, it could be as simple as this prompt here. It's gonna default to a 15-second generation. Maybe you only want like a five-second generation. So you can ea- easily go back to Claude and just say, uh, change the sequence to be five seconds long. But yeah, so you can go through and just make any tweaks that you like essentially. I'd say, yeah, the vast majority of the time it's gonna work straight away. But equally, if you wanna go in and make any tweaks, you can see here that we're getting back our output. So we literally just asked, um, Claude we want a five-second sequence instead of a 15-second sequence, and boom, it's given us this. So it's just about sense-checking and making sure it's been tailored to exactly what you want. But I kind of wanted to share this workflow because it generally is very beginner friendly. If you're getting more into like the complex side of AI filmmaking, I'd encourage you to like check your prompts a lot more. But the beauty of this workflow is that it's, it's pretty like forgiving essentially. So yeah.

    10. CJ

      Yeah. When you pulled up, uh, the page that you were using to generate the storyboard, I don't know if I was just seeing things, it didn't look like you were in the ChatGPT, uh, on like their website.

    11. JA

      Yes.

    12. CJ

      Is there another tool or way that you're actually accessing GPT-2?

    13. JA

      Yeah. So a really, again, a really great way for beginners to kind of get hands-on with AI tools is you can sign up to platforms that are known as aggregators. So examples of this are what I'm using right now. This is Higgsfield AI. We also have Artlist Open here as well, another really good platform. There's a ton of these where essentially you pay a single subscription, and that allows you to access all of the AI image, video, and even audio tools in one place. So again, I use a bunch of these. Um, it comes down to personal preference a bit like whether you wanna use ChatGPT or Claude. Um, but we're using Higgsfield in this case. And what we can essentially do is I have this image here of the iPhone 17 Pro Max, right? So we can reference this. We can pick our image model. So we've got GPT Image 2 we're gonna pick here. We can go back over to Claude, and let's just grab the 15-second prompt. We can click on this little icon here. It's gonna copy it. And then if we head back over, it's literally just a case of dropping this in. We just throw it in that prompt field, and we can go ahead and hit generate. And we'll take a look at the result that we get in a minute. It'll take a minute, but we'll get that back.

    14. CJ

      And I guess it just makes the process way quicker 'cause you have all the tools in one place. Like, that's the value of the aggregator.

    15. JA

      Exactly. Yeah. Like, especially if you're trying to like bring a creative idea to life, chopping and changing between different things can really like slow down your creative process, which is like absolutely not what you want. You want all of the tools in one place. So yeah, again, that's a very beginner-friendly thing to pay... Start on like a lower tier subscription for a site like Higgsfield, for example, um, so that you can get to grips with the tools, make sure that you like them, and then if you feel like you really love what you're creating, hopefully you get a bit of demand from like potential clients or like small to medium businesses. That's when I'd encourage people to put more credits in basically so that you can start treating it like a business.

    16. CJ

      Mm. Okay, that's good. You know what? One thing I, I noticed when you used, um, [lip smacks] when you did this in the video that I watched-

    17. JA

      Mm

    18. CJ

      ... is in step two, so you paste the prompt that you got from Claude. You paste it into the GPT- GPT-2 Image Generator.

    19. JA

      Yeah.

    20. CJ

      And then one of the things it said, you said, "Pick a style." And I think you actually gave it like two options, and then you chose the best style.

    21. JA

      Mm.

    22. CJ

      Can you kind of describe what's the importance of the style when it comes to building the storyboard?

    23. JA

      So it's, it's, it's really just completely up to you in terms of like what type of thing you're looking to create. Obviously, in our example, the, the product's kind of spec ad, like this premium CGI vibe is a style of itself. But equally, like to give a very different example, we have like this example that I created here, which is like a sort of 1970s anime. So it's basically just picking like a, a cinematic style essentially. Like, there's so much you can do with it. Uh, we've also got here like Pixar animation style as well. So it's really just thinking about like the type of output that you want at the end of the process. Using AI tools is all about giving them as much context as possible. They only know what we tell them. And a good example of that is actually the MD file that I've built for people to use. That's giving Claude context. That's telling it what we want. That's the only reason we can just be so basic and say premium CGI product ad, which is essentially the style of what we're after, right?

    24. CJ

      Yeah.

    25. JA

      So we're giving it the context there. It's taking the context from the MD file, from the image, and we're just saying premium CGI product ad. Boom, we get that back, and we get results something like this.

    26. CJ

      Yeah. You know what? I think this is such a key point, Jack, 'cause as I was watching your video, I was like, this is a part of the process where I think people could get tripped up and get an output that they didn't want.

    27. JA

      Mm.

    28. CJ

      And so you use, um, and you're doing it all on Higgsfield or like on one of these aggregators.

    29. JA

      Mm.

    30. CJ

      And you use, um, the GPT-2 Image Generator. It creates the storyboard. And one of the crucial things that you did, you would then kind of like analyze each panel-

  9. 1:10:04 – 1:17:48

    GPT Image 2 vs Nano Banana Pro (when to use each)

    1. JA

      Yeah. So obv- so Seedance is, like, what we're using to animate it, but if we're looking to make image edits to the storyboard, the co- the two examples I would give for that would be Nano Banana Pro and, uh, GPT Image 2. They're kind of the best models on the market right now. Nano Banana Pro is really good at, like, locking in style, so, like, it's really good at creating... I think this, one of these initial images here of, like, the Pixar animation style was built with, uh, Nano Banana Pro. But, like, GPT Image 2 is best for, like you said, making these really, like, fine tweaks, like technical modifications. And also, if you tried to build, like, a storyboard, uh, with Nano Banana Pro, it would probably have loads of issues. GPT Image 2 is amazing at, like, rendering text as well. Like, you'll notice that all of the text makes sense, and what's cool is, like, even the storyboard itself, like I'm talking about the layout, actually gels with this, like the 1970s anime style, which is really, really cool.

    2. CJ

      Yeah. You know what the, the final step, Jack-

    3. JA

      Mm

    4. CJ

      ... is turn the storyboard into video in Seedance 2. You upload the storyboard, and then you just have a simple prompt.

    5. JA

      Yeah.

    6. CJ

      Could you just show people, I know you alluded to it earlier, but just to make it really clear, could you just show people, you upload the... You download the storyboard or whatever from-

    7. JA

      Mm

    8. CJ

      ... the GPT-2, and you put it into Seedance.

    9. JA

      Yeah.

    10. CJ

      What is the prompt that you're putting alongside that so that it generates the video?

    11. JA

      It's super, super simple. So this is an existing generation that I've got here, the example of the iPhone product ad. The only image reference that I put into it was the storyboard itself. That's literally it. So the image reference gets used, and then we're combining that with this really simple prompt. So we're saying to Seedance 2, "Use this reference storyboard to make a full video sequence." And it's basically gonna interpret all of this information here. It's gonna understand all of the major shots, all of the major points of the ad, all of the major kind of parts of the product that we want to show, and it's gonna bring that storyboard to life essentially. And we also have this bit on the end here, which is really cool. We're saying for the audio, diegetic sound only. Seedance 2 is really good at adding music to its generations, but you might not always want that if you're gonna go into the edit. So if you add this to the end of your prompt, it's basically just not gonna add music. So that means that you can add your own music to it, and that's really cool if you're looking to, like, stitch multiple shots together. So the prompt itself to get the video generation is really, really simple, which is kind of the beauty of this process.

    12. CJ

      Yeah. You know, I have to, I have to go and try this. On the, on the music-

    13. JA

      Yeah, you should

    14. CJ

      ... on the music side of things-

    15. JA

      Mm

    16. CJ

      ... when you say you can add your own music, that's as simple as what? I'd have, like, an audio file, and I can upload that into, like, the prompt or, like, in the text field?

    17. JA

      So I, I would s-

    18. CJ

      Like, how, how would you add audio?

    19. JA

      I would personally do it in the edit. So I would pull, like, my generation From, um, Seedance to into, like, Premiere Pro or DaVinci Resolve or CapCut, and I would cut it all up so that I kind of told the story that I wanted it to. And then you've-- because there's no music built into it, you're free to add your own music, no matter what you want that to be. There are really clever ways, like when I showed the-- when we touched on the music video earlier on that I built, you're actually giving Seedance... There's so many clever ways to use Seedance 2. For that music video, I was giving Seedance 2, um, image references of the character, of locations, and I was also giving it, um, the track itself, the music, like the vocal track, and that's how we get the lip sync. So Seedance 2 is what we call an omni reference model, and that means that you can feed various different elements into it, images, videos, and audio, and it will take all of that into account when it's actually generating your video. That's why it's, like, so powerful. Um, that's a very different workflow to, like, kind of what I was just illustrating here. But it kind of-- it's a good example because it shows you, like, this is a very beginner-friendly technique that you can use, but you can work your way up to building something like the music video, for example.

    20. CJ

      Yeah. You know what, Jack, 'cause it's a very simple, uh, process, and it's very beginner-friendly.

    21. JA

      Mm.

    22. CJ

      And I'm just curious for you, having done this so many times and at your experience level, is there one area in particular where you see people would make mistakes, or, like, common areas of mistakes or where people would get, like, misaligned in this process?

    23. JA

      I would say a lot of people try and sort of run before they can walk. Uh, for me, really important parts of the process are, like, the preparation. So that's essentially like getting your prompt right, getting your images right. Like I was saying before, with AI video models, we feed images into them for them to bring to life. We combine that with a prompt so it understands the type of output that we want. But if you're giving it a bad starting image which just looks rubbish, and if you're giving it a really random prompt like, um, the guy walks into the corner of the room and, like, falls over or something, the AI is-- the AI video model's got loads-- it has to guess what you want. So the prep work is really important. That's why you wanna get your images to a really high standard before you animate them. That's why you wanna put prompts together using something like Claude and check to make sure that it's actually telling the story that you want before you hit generate. I think that's a real pain point for beginners, where they'll spend loads of credits and run out of them really quickly, and they just think the results that they're getting are terrible. It's probably just because they're rushing. And I get it, 'cause it's exciting that you're gonna be able to bring your ideas to life so quickly. But just, like, take a breath and respect each step of the process, 'cause they all have a knock-on effect to everything that comes after it, essentially. So just double check things, make sure your images are looking exactly how you want, the style looks good, the quality looks good, and then animate them, pretty much.

    24. CJ

      No, it's re- it's really solid advice. You know what, Jack, here's where I want to end-

    25. JA

      Mm

    26. CJ

      ... before we get out of here. Because I think about how we started this episode, and speaking to that person who's, like, in, sitting in the 9 to 5, and has these aspirations of, like, building and creating things at the highest level-

    27. JA

      Mm

    28. CJ

      ... and is curious about, like, how these tools, uh, could help them in that mission, and, like, getting opportunities, um, and potentially even clients in very similar to how you've done it. And so my question to you is, I'm such a believer in momentum. And so when someone, like, they've watched this conversation, maybe they have some free time this weekend or this evening even, what would you recommend that someone do immediately after watching this conversation that's gonna start to generate some momentum for them?

  10. 1:17:48 – 1:23:37

    How do I make money with AI?

    1. JA

      So I would say, first of all, a really great thing is that LLMs like ChatGPT, Gemini and Claude, a lot of them have, I think all of them actually have free plans. So everyone instantly has access to, like, a level of AI. We use those tools to help us build prompts, right? What I would do is essentially log into one of them, let's say Claude. I would recommend Claude. Get Claude there. I would also sign up to an aggregator like we mentioned before, so that could be Higgsfield, it could be Artlist, it could be InVideo. There's so many good ones. Magnific's another really good one. It's all personal preference, but you're gonna pay one subscription on these platforms to access all of the AI tools, right? So you're logged into Claude, you're logged into Higgsfield, for example. Once you're there, I would recommend that people start trying to generate images, for example. That's a great place to start because it's gonna cost you less credits, but it's also, like, a lot, it's a lot less intense than generating the videos, I think. For me personally, when I was learning this stuff, I focused on getting, like, good at generating videos, or images, sorry, before I started generating videos. So log into Claude, pay for, like, the lowest tier subscription to one of these sites essentially, and start using the tools, start putting them together. And crucially, watch a bunch of YouTube content. Honestly, like, obviously I'm gonna plug myself [laughs] . Um, but, like, there's so many good creators in the AI niche, and what I really love about this, um- The, the AI niche is that people are so willing to share their process, and they're so open. Like, even when I've gone to events and things, like meeting these big creators in the space firsthand, they're really willing to share their experience. So again, like YouTube is free, right? So, like go there and learn from YouTube. You can learn how to use Claude. You can learn how to generate AI images. That's gonna teach you the kind of basics of prompting, and it's gonna teach you the basics of generating AI images. Once you're comfortable with that, you can move on to, to video generation, to taking those images and actually bringing them to life. So start learning prompting with something like Claude. Start, um, generating images. GPT Image 2 is a really good one. Nano Banana Pro. And just watch loads of YouTube videos till you get up to speed. You could build up your knowledge. And I'd suggest as well if people are starting to get proud of the output that they're making, post it. Like, get it out there, get it out on social media. Like, the thing that I realized really late on is that my YouTube channel acts as a showreel, and I never even realized this. Like, a lot of the clients that approached me said, "Hey, we saw your YouTube stuff. Like, now we wanna work with you." And that was never my intention. It just ended up that way. But equally, like there are plenty of people who are posting their AI films on Instagram and TikTok, and if they're really good, and if they resonate with people, who's to say that like a small business doesn't approach you and say, "I wanna work with you. I love what you're doing"? Like, so that would be my advice. When you st- also, when you start creating things that you're happy with, put it out there in the world. Like, these social platforms are free advertising, right? And that can be the thing that opens doors for you. YouTube opened the doors for me. Like, creating AI content and posting it on TikTok or Instagram, something like that, YouTube Shorts, that could open doors, uh, for you guys as well.

    2. CJ

      Yeah. You know what, Jack? First of all, thank you so much for being so open, uh, and honest about everything. You know, I think it was exactly the same when we recorded the first episode about a year ago.

    3. JA

      Yeah.

    4. CJ

      Like, you showed your entire process, all of these images and videos that you'd created. And I said this to you during our recording, and I'll reiterate it now, that I believe that there's someone listening at home that will watch this video, and they will internalize and action some of the advice and the steps that you've shared-

    5. JA

      Mm

    6. CJ

      ... that you've kindly shared, and I think it will be life-changing in their lives but then also career changing-

    7. JA

      Yeah

    8. CJ

      ... uh, in much the same way that it's been for you. And so I just think that that's such a beautiful outcome, so thank you.

    9. JA

      You're welcome. Like, I mean, that's what it's kind of all about. Like, this term gets thrown around a lot in the AI space, the democratization of creativity, but it really is true. Like, the best thing about these tools, no matter how you feel about them, is if there's somebody with a good idea, and they had like technical hurdles to overcome before AI, those technical hurdles are like largely gone now, and that's what I really love about it. The person who might be like, doesn't really love their job, has loads of cool ideas since they were a kid and wants to now bring them to life, put them out there into the world, they can do that now. You just have to go and learn AI, and it's easier than people think, honestly. I think it comes across as quite intimidating, but when you start to get your head around it, things click into place. And before you know it, you're gonna be able to create some really amazing stuff pretty quickly.

    10. CJ

      Yeah. No, it's pretty amazing, man. You're doing amazing work.

    11. JA

      Thanks very much, man.

    12. CJ

      Thank you so much, Jack. JackVsAI. So if you enjoyed this conversation and you wanna hear even more stories like this, then just click here. And also, my team is gonna put some more videos that you can watch here. Thank you.

Episode duration: 1:23:38

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