The Man That Makes $3M/Month REVEALS How To Get Rich Starting From $0 | @MyronGolden

1. 0:00 – 1:27

   Intro

   1. MGMyron Golden0:00

      I remember the first time I ever had a $400,000 day. So I get there to his office and I'm like, "I'm already here. I might as well make this guy an offer." And you know what he said when I made him that offer? He said, "You'd do that for us?" He literally picked up his phone, he said, "Uh, write me a check." "Should I make it out to you or your business?" Gave me a check, took it home, cleared the bank, bada bing bada boom. And that, since then we've had, um, re-pitches for people we've done as much as, like, $3.8M in 27 minutes. Your imagination is the only li- limitation.

   2. CJCalum Johnson0:25

      Today's guest is Myron Golden, and where do I even start with this episode? I'm gonna take a try at it. We did this episode like we've never done it before. Tuesday, January 21st, I fly from New York to Tampa. We then spend 48 hours with Myron before I actually filmed the episode in front of a live audience. And I learnt so much on this trip, and I wanted to share that with you guys. And so interspersed within this episode, we have these little personal touches where I share something that Myron told me that was not captured during the recorded conversation. And so I want you to find them and let me know if you like it. And one more thing before we get into the conversation. We went all out for this episode. And so if you enjoy it and you wanna see more videos like this, please subscribe to the channel. It helps us get incredible guests like Myron. And so if you subscribe, we're gonna take this show to new heights together. So let's get into it. You're listening to The Calum Johnson Show.

2. 1:27 – 7:59

   Myron’s childhood made him who he is

   1. CJCalum Johnson1:27

      You're, you're like the master when it comes to sales, right?

   2. MGMyron Golden1:30

      Mm-hmm.

   3. CJCalum Johnson1:30

      Sales and offers. Um, and you've sold, I don't know, tens of millions worth, worth of product, of offers, of services, coaching. So we're gonna get into that. But before we do, I wanna take it all the way back to the beginning.

   4. MGMyron Golden1:46

      Mm.

   5. CJCalum Johnson1:46

      I like to start in the beginning, and I like to get the context.

   6. MGMyron Golden1:48

      That's a good place to start.

   7. CJCalum Johnson1:50

      If I took your early childhood years, your early beginning, your early years, what would I need to understand? What would I need to be aware of to know who you are as a person?

   8. MGMyron Golden2:05

      Um, I'm not exactly sure what you mean, so I could answer that, but it ... I don't, I don't even know where that would go. What would you need to understand to know who I am as a person?

   9. CJCalum Johnson2:14

      Mm.

   10. MGMyron Golden2:15

       Um-

   11. CJCalum Johnson2:16

       What were the formative experiences for you?

   12. MGMyron Golden2:19

       Um, that I was the second of seven brothers. So what that would tell you about me is that I know how to get along with people who are not always easy to get along with. Not pretending that I am [laughs] . Okay. Um, um, but my parents had some rules. So I grew up with my mother and my father, um, and they were very, very stern. They didn't ask us for our opinion, and if we gave it to 'em, they didn't really care, right? So our parents were clearly in control. I remember asking my mom one time, "Mom, why can't we get a dishwasher like everybody else?" She's like, "Get a dishwasher?" She's like, "I got seven dishwashers. You and your six brothers." [laughs]

   13. CJCalum Johnson2:59

       Right.

   14. MGMyron Golden2:59

       Right? And so my parents, even though we weren't ... We were, we were, we were pretty poor. I didn't really know we were poor until I got, like, much older.

   15. CJCalum Johnson3:07

       Mm.

   16. MGMyron Golden3:08

       Um, and my parents taught my brothers and I to work hard and to look out for each other. And if you leave together, come back together.

   17. CJCalum Johnson3:16

       Mm.

   18. MGMyron Golden3:16

       And if your brother gets in a fight, you get in a fight. So I learned lessons like loyalty, hard work, you know, character traits like that. Tell the truth, um, respect your elders, speak when you're spoken to. Um, if you see somebody for the first time, say hello. Like s- just stuff that's taken for granted in 2025. So I grew up in a family where character and treating people good, even though we didn't always necessarily do it, it was emphasized and taught. Does that make sense?

   19. CJCalum Johnson3:46

       Yeah. You know, one, one of the things, 'cause we spent, like, the last 24 hours together. One of the things I've heard you mention multiple times is more is caught than is taught.

   20. MGMyron Golden3:55

       Yeah.

   21. CJCalum Johnson3:55

       And I think with children it's, like, especially the case, right? Like-

   22. MGMyron Golden3:58

       100%

   23. CJCalum Johnson3:59

       ... when you're a kid you just observe so much. And so one of the things I'm curious about, because you talk about the work ethic and all of those things.

   24. MGMyron Golden4:07

       Oh, yeah.

   25. CJCalum Johnson4:09

       What were some of the things that you saw your parents, your dad doing-

   26. MGMyron Golden4:13

       Bro

   27. CJCalum Johnson4:13

       ... that kinda confirmed that to you?

   28. MGMyron Golden4:15

       Bro, like, my dad was the toughest dude I ever saw in my life, and he was like a, he was like a real, live superhero. I remember one time we were, um, we were at this ... We were in, at the park in Lewistown, Pennsylvania. I think this is, all the details are c- remotely correct. I was a child. I was in elementary school. But my older brother Jeff was in a kite contest. And Jeff will tell the story that all the other kids got kite kits from their parents, and they all look sophisticated and legit and real. My dad built a kite from newspapers and grocery store bags, and my brother was embarrassed by this kite until he won the kite contest. And while he was flying the kite, it got away, and my dad chased it down and it looked like something out of a superhero movie. He ch- he chased it down and caught it. And so, like, my dad could run fast. He could work hard. He was strong. He had big muscles. He, he knew how to use tools. He had ingenuity. And he w- he was, he was, he was the kind of man that I desired to be when I saw him in his element.

   29. CJCalum Johnson5:25

       Mm-hmm.

   30. MGMyron Golden5:26

       Does that make sense?
3. 7:59 – 12:43

   Every problem is a blessing!

   1. CJCalum Johnson7:59

      You know what? One of the things that was, um, was actually a surprise to me when I started the research is that, um, you have polio.

   2. MGMyron Golden8:08

      Yeah, I had polio as an infant. Yeah.

   3. CJCalum Johnson8:09

      Yeah. And so there was this quote, I heard you say it on an interview that you did.

   4. MGMyron Golden8:13

      Hmm.

   5. CJCalum Johnson8:14

      You said, "Having polio was one of the worst things that ever happened in my life, but it was also one of the best."

   6. MGMyron Golden8:19

      100%.

   7. CJCalum Johnson8:20

      "As a child, I couldn't see that. As an adult, I can see it clearly. There are so many skills that I developed in my life that I wouldn't even have had the time to develop if I had the distraction of being able to run."

   8. MGMyron Golden8:34

      Wow.

   9. CJCalum Johnson8:35

      What were some of those-

   10. MGMyron Golden8:35

       I said that?

   11. CJCalum Johnson8:36

       You said all of that.

   12. MGMyron Golden8:37

       Man. You know what? I might wanna memorize that so I can quote it. I wanna say that again. [laughs]

   13. CJCalum Johnson8:42

       [laughs]

   14. MGMyron Golden8:43

       Yeah. So what were you, were you... [laughs] I'm sorry. I, I got so caught up in what you were saying, I'm like, "What, say what?" Right.

   15. CJCalum Johnson8:48

       What, what were some of those skills you learned?

   16. MGMyron Golden8:50

       Um, I learned how to observe. So, so you know, so when you run, your legs do things that you take for granted just because they do them, right? So a- a- and you're thinking, "What does that mean?" Like you run, so which means one foot kicks off and the other foot lands. Well, my left foot can't kick off or land, so I watched how people did that so I could see if I could figure out how to make mine do it.

   17. CJCalum Johnson9:18

       Right.

   18. MGMyron Golden9:19

       And so I just watched people. And, and what happens when you just spend so much time watching people, you watch other kids play on the playground and you see things that other people don't see because, well, not be- be- not because they're not looking for them, but just because they're not looking. I was looking because that's pretty much all I had to do was look. Like I'm not gonna play tag and we're gonna run from somebody and pretend they're not gonna catch me. They're gonna catch me, so I'm not gonna run. I just won't play that game. I'll do something else. I'll sit here and watch y'all, right?

   19. CJCalum Johnson9:48

       Yeah.

   20. MGMyron Golden9:48

       And so, um, I remember playing baseball in elementary school, and I had to have a designated runner. So I would hit the ball, but somebody else would have to run to the base for me. And I, like I thought about, I wonder what it would be like to be able to run, which that's... Well, like when I say that, that probably sounds weird to you, right?

   21. CJCalum Johnson10:05

       Mm-hmm.

   22. MGMyron Golden10:06

       'Cause running is just why, you just run. Yeah, except you don't just run. See, this is one of the things that brings me so much joy in my life is the fact that I have the ability to recognize that every good thing I can do is a gift. People think I'm positive. I am not positive. I mean, I'm, I'm, sometimes I am, but I'm just aware. What do, what do I mean? I wake up in the morning and I am fully aware that everybody who went to bed last night didn't wake up this morning, so waking up is a gift. Do you realize when you're asleep, you're unconscious?

   23. CJCalum Johnson10:41

       Mm-hmm.

   24. MGMyron Golden10:41

       You don't really... You don't, you don't have the ability to protect yourself from a foe that's standing over you with a knife in their hand. You don't even know they're there. You're unconscious. So to go to bed at night and to wake up in the morning is a gift. If you're one year old, you've opened that gift 8,760 times. If you're 10 years old, you've opened that gift 87,6... I don't need to keep going. You get it, right?

   25. CJCalum Johnson11:07

       Mm-hmm.

   26. MGMyron Golden11:07

       And so, so I open my eyes and I look around, and I know how to make myself look, but I don't know how to make myself see, so that's a gift. So now I've got the gift of waking up and the gift of being able to see, and I hear some... Oh, it's raining today and I can hear the raindrops, but there are people who've never heard a raindrop. So hearing is a gift. I get it. I get up. Oh, my legs hold me. Well, my right leg holds me. My left one just kind of hangs around for the party. Um, [laughs] so my, my right leg holds me, but there are people who have not stood up in decades, so that's a gift. I live in a house. There are people who slept last night, as cold as it was in Tampa, under a bridge covered up with cardboard boxes. So living in a house is a gift. And we have so many gifts that we start to feel entitled to the gifts that we don't have while we're ignoring the gifts that we do have.

   27. CJCalum Johnson11:59

       Mm-hmm.

   28. MGMyron Golden11:59

       Does that make sense?

   29. CJCalum Johnson12:00

       Yeah.

   30. MGMyron Golden12:00

       And so, so it gives me the ability to go through every day with a sense of wonder and grandeur and gratitude because, like my life doesn't have to be this good. Rich? I was rich when I was poor
4. 12:43 – 20:33

   Why you should become an entrepreneur

   1. CJCalum Johnson12:43

      You know what? Here's where I wanna, here's where I wanna go next. You mentioned your dad, and he was like this superhero to you. I think what I'm curious about, when you think about how you grew up, the way you grew up, where did the inspiration of being an entrepreneur, of being in business-

   2. MGMyron Golden13:00

      Oh, that's, oh, that's so easy

   3. CJCalum Johnson13:01

      ... where did that begin?

   4. MGMyron Golden13:02

      Yeah, so, so first of all, I saw some movie when I was a kid. This is in the '60s, so I can't remember the movie. Saw some movie about this guy, he went to prison, and he thought, "Well, I'm gonna be in here for a while, so I might as well write letters. I'm gonna write letters to people and see if I can get 'em to give me a dollar. If I write a million people, a million people give me a dollar, when I get out I'll have a million dollars." I'm like, "If you get a million people to give you a dollar, you'll have a million dollars. Wow, I never thought of that before. That's pretty cool." Then I noticed when I was a little kid in elementary school, my dad would come home from work, he'd be tired, he'd be irritated, sometimes he'd be angry because they overworked him and underpaid him. This is a Black man in a town where there were only six Black families in the whole town, who worked like a three-legged mule and was underpaid in the '60s. And, and then in the '70s. And it seemed like he'd come home and he'd be frustrated that these people were taking advantage of him and not paying him the money and blah, blah, blah, blah. He's got seven kids, and seven kids of his own, but sometimes my aunts and uncles and they would bring their kids, and my parents would have 11 kids, 12 kids, 15 kids. Like, everybody came to live with us, and we were the poorest [laughs] one. It was so crazy, right? And so but what happened, my dad came home when I was 16 years old, I remember he came home and he's like, "I'm never working for anybody again." I'm like, "What do you mean you're never working for anybody again? Like, what are we gonna do?" And he just started working for himself. And then he made more money working for himself than he ever made working for anybody else. And back, I'm talking about back in the '70s, I remember going to work... I'm an, I'm a teenager. I go to work with my dad, it's on a Saturday morning, and it wasn't like, "Hey son, do you wanna go to work with me?" He said, "You're going to work with me." There was no, "Do you wanna go?" You're going. Well, since I knew I was going anyway, I might as well wanna go, 'cause [laughs] that makes it better, right?

   5. CJCalum Johnson14:49

      Mm-hmm.

   6. MGMyron Golden14:49

      And so we go to work, and he's working at this little gas station, filling... It's like a filling station, which is different than gas stations now. It's where they, they work on your car, they clean your windshield, they put the ga- that whole. And he's working there, and they've got a drain problem. And so we're out there working, and we get there, and my dad was a plumber. We dig this big hole in the ground, we break a hole in the pipe, and we start snaking it out, which is a tool that you put in the, to break up that, the s- the, the clog. And we get it fixed in like, I don't know, hour and a half. He's like, "Okay, now we're just gonna chill for a while." "Okay." "We're gonna chill for a while." "Can we like go do..." "No, we're gonna chill for a while." So then we sit there and we're there for about three hours just, you know, doing stuff. And he goes and charges them and he gets paid $900. I'm like, "You can make $900 in a day without a job? What is this?" Right? And so, so that was, that was, that was the first time I was actually like cognizantly aware of the fact that you... I didn't kn- I didn't know the word entrepreneur, but I knew you could make money without having a job.

   7. CJCalum Johnson15:58

      Mm-hmm.

   8. MGMyron Golden15:58

      I was like, "That's a vibe." He made more in one day than he used to make in a whole week, sometimes in two weeks working for somebody else. I'm like, "Let's do that."

   9. CJCalum Johnson16:07

      Mm-hmm.

   10. MGMyron Golden16:07

       Right? And then when I came home from college after my freshman year in college, I bought like a 1972 Buick Skylark. This was in 1980, between... This was in 1981. Bought a 1972 Buick Skylark from the junkyard for 50 bucks. Or no, I bought it from the Paxton Herald, it was a local newspaper, for $50. Drove it around all summer, like might have put some spark plugs in it or something. I didn't do much to it. It was just an old raggedy car. Didn't have any carpet in it, just had like these rubber floor mats. It was like a basic car. No hubcaps, just wheels. And I drive it around all summer. I get ready to go back to college in Indiana from Pennsylvania, it's not gonna make the trip. I sold it to a friend of mine. He gave me $300 for that car I paid $50 for and drove it around all summer. I'm like, "Wait a minute. I bought it for 50, I sold it for 300. This is a thing." I literally started buying cars for $50, $150, $300, fix 'em up sometimes, sometimes not have to fix 'em up, just mark 'em up, put 'em in the paper the next day, and then three days later sell it for two or three or four or $500 more than I bought it for. So that was my first, and that was when I was 19, 20, 21. That was before I became a, quote, entrepreneur.

   11. CJCalum Johnson17:11

       Mm-hmm.

   12. MGMyron Golden17:11

       That was just me figuring out how to shake the money tree when I couldn't find a job.

   13. CJCalum Johnson17:16

       Yeah. You know, you know what's interesting is I think about that moment where you see your dad get paid $900, and then the moment when you sell, uh, the car, and it's like your mind is opening up.

   14. MGMyron Golden17:27

       Yes.

   15. CJCalum Johnson17:27

       And there's so much power for us in humans. I think about how much is our potential limited because we just didn't see something-

   16. MGMyron Golden17:36

       Right

   17. CJCalum Johnson17:36

       ... at a certain point.

   18. MGMyron Golden17:37

       Right.

   19. CJCalum Johnson17:38

       And it's like once you see it-

   20. MGMyron Golden17:39

       You can't unsee it

   21. CJCalum Johnson17:40

       ... you can't unsee it.

   22. MGMyron Golden17:41

       Yeah. Yeah. Like transformation literally always begins with awareness. Because people think that they lack access to abundance. Nobody la- In America, almost nobody, I won't say nobody, but most people don't lack access to abundance. They lack awareness of the access they have to abundance.

   23. CJCalum Johnson18:00

       Mm-hmm.

   24. MGMyron Golden18:01

       And when you become aware, then you're like, "Oh, I might as well just go ahead and access that thing."

   25. CJCalum Johnson18:06

       Okay, congratulations, you've reached personal moment number one. And so a little anecdote. I spent 48 hours with Myron, but from the first moment that I met him, the biggest thing that stood out to me is he has this aura of abundance. And so after a couple of days, I asked him, I said, "How can someone go from a scarcity mindset, being deep in scarcity and lack, to an abundance mindset?" And what he told me is that it comes down to three things. Number one, he goes, "Your mind believes what you tell it, so change the words and you'll start seeing different actions." And actually, I wrote this down in my notes. What he said is that the easiest way to do this is to remove the two words I need from your vocabulary. I need more money, I need a vacation, I need customers. All of this is the language of scarcity. Instead, what Myron told me that he does, he speaks in terms of what he wants to happen. I want this thing to happen. That will instantly move you from scarcity to abundance in terms of what you are saying. I started doing this, and it's powerful. The point number two that he said to me, he goes, "I don't spend money on anything. I create offers." And so instead of thinking, "How can I work for money? How can I exchange my time for money?" He creates offers that solve a problem, and he sells those offers. And then the final thing he actually, he-- And I wrote this in my notes as well. He said, "The more you give, the more you receive. Scarcity thinkers hoard money out of fear. Abundance thinkers give freely because they know that the money will always return." And so that's a quote that I actually wrote down in my notebook. And the learning for me from this was to get in the habit of giving, even if it's in very small ways. I watched Myron tip every single waiter or service person that we came across over the 48 hours that we were with him, and he tipped huge amounts. That's not actually the important thing. The important thing isn't the amount. It's get in the habit of giving, and that giving will return to you 10X more. Let's get back to the episode. See if you can find personal touch number two.

5. 20:33 – 23:30

   The real reason we have brothers.

   1. CJCalum Johnson20:33

      You know what? I'm, I'm curious to understand, 'cause you're, you're one of seven brothers.

   2. MGMyron Golden20:36

      Mm-hmm.

   3. CJCalum Johnson20:37

      That's pretty unique.

   4. MGMyron Golden20:39

      Yeah, it is. Especially with my seven brothers, it's extremely unique.

   5. CJCalum Johnson20:43

      [laughs]

   6. MGMyron Golden20:44

      'Cause we're all the same, but we're all very different.

   7. CJCalum Johnson20:47

      Mm-hmm. What would you say the influence-- You can take any of the brothers you want. What, what has been the influence of having those siblings in your life? Like, what has that created?

   8. MGMyron Golden20:59

      Um, it's created an opportunity to be there for someone when they need you, and to have someone be there for you when you need them. Like, when King Solomon, the wisest, wealthiest man who ever lived, when he wrote in the Book of Proverbs that a brother is born for adversity, like, your brothers were given to you for when you're going through hard times, and you were given to them for when they were going through hard times. I can remember, so I was in third grade, so Jeff was in fifth grade. I was in third grade, and there was this kid who was in my brother's grade, my older brother's grade, and, um, we were playing baseball cards, and he cheated. And I'm, I'm like, I'm like-- I-- Even in elementary school, I was a person of principle. And I'm not, I'm not gonna be a punk. Uh, you might beat me up, but you're not gonna make me capitulate to your lie, right? So he cheated, and he took all my baseball cards. I went and told my brother Jeff. Jeff says something to this guy, and he sucker punches Jeff in the eye. I'm like, "Okay, cool." He got him back later. Like, beat him into the ground. Um, I know that sounds terrible, but that's what we did. My parents-- So that's another thing about my parents. They, they taught us to fight, especially for each other.

   9. CJCalum Johnson22:15

      Mm-hmm.

   10. MGMyron Golden22:16

       Right? Um, and so I can remember times when my brother Rob has been there for me, my brother Dwayne, my brother Jeff, my brother Mike. I can remember times when my, all my brothers have been there for me at different times, and I can remember times I've been there for them. And the times that I've had the opportunity to be there for them has been a privilege to me, because I don't forget. Like, I remember when my brother, um, got a medical discharge from the Army and he got this big settlement, and I was broke as a joke, man. I was pitiful poor. You know what pitiful poor is, right? That's when you're so poor, poor people feel sorry for you. [laughs]

   11. CJCalum Johnson22:47

       [laughs]

   12. MGMyron Golden22:47

       Right? And, uh, and h- he, he gave me $900 at a time where $900 might've been nine- might as well have been $900,000, and I never forgot that. I've been able to be there for him. My brother Jeff has been there for me, and I've been able to be there for him. My brother Mark, all of them. They've been there for me in times when I absolutely had to have someone.

   13. CJCalum Johnson23:09

       Mm-hmm.

   14. MGMyron Golden23:10

       And I've had the opportunity to do the same things for them. That's the, the vibe of having six brothers.

   15. CJCalum Johnson23:17

       Mm-hmm. You know what? You mentioned being, uh, pitifully poor. I have your book here, From Trash Man to the Cash Man. When you say that in kind of that early period of your life, being pitifully poor, if someone's listening,

6. 23:30 – 30:10

   "I was poorer than poor" (Myron's Beginning)

   1. CJCalum Johnson23:30

      and they are listening-

   2. MGMyron Golden23:31

      Sure

   3. CJCalum Johnson23:31

      ... if they wanted to be able to visualize that-

   4. MGMyron Golden23:34

      Could-

   5. CJCalum Johnson23:34

      ... to feel what that was like for you-

   6. MGMyron Golden23:36

      Sure

   7. CJCalum Johnson23:36

      ... they were like a fly on the wall, like someone just observ-

   8. MGMyron Golden23:38

      What does that look like?

   9. CJCalum Johnson23:39

      Like, what did it look like? Like, what does that mean?

   10. MGMyron Golden23:41

       It means you live in an ap- one-bedroom apartment with your wife and your baby, and the apartment costs $250 a month, and your car payment is $300 a month, and you have utilities, food, insurance, et cetera. And every month, you juggle the bills. This month, I'll pay the electric bill and the water bill and the car payment. But next month, I'll pay the car payment and the electric bill and the gas bill. And the next month, I'll pay the water bill and the gas bill and the car... Okay, the car payment's gonna have to wait till next month. They'll give me an extension. Like, you're always robbing Peter to pay Paul, and then one day, out of the clear blue sky- There's a knock at the door. Peter and Paul are both on the front porch. They're like, "Give us our money."

   11. CJCalum Johnson24:32

       Mm.

   12. MGMyron Golden24:32

       Like, it's like when I- it's... Here's what pitiful poor feels like. Your eight, your wife is eight months pregnant with your first child, and your electricity in your house and your water in your house are both disconnected at the same time.

   13. CJCalum Johnson24:47

       Ooh.

   14. MGMyron Golden24:48

       And you move across the country with a wife that's eight months pregnant on a Greyhound bus because you don't have a car that will take you that far.

   15. CJCalum Johnson24:57

       Yeah.

   16. MGMyron Golden24:58

       And you rent a U-Haul truck, and your brother drives it from Indiana to Pennsylvania while you and your wife are on a Greyhound bus riding, going 700 miles when she's eight months pregnant. That's what pitiful poor feels like and looks like.

   17. CJCalum Johnson25:13

       Mm. You know-

   18. MGMyron Golden25:13

       Is that a pretty clear description?

   19. CJCalum Johnson25:14

       That's, that's very clear. You know, we g- we're gonna get into, into what happens next and how you did it and the success that came, but you know what? First, I wanna talk about what does that do to someone on, like, a human level? Like that-

   20. MGMyron Golden25:28

       Oh

   21. CJCalum Johnson25:28

       ... feeling.

   22. MGMyron Golden25:29

       It gets worse, bro, because I-

   23. CJCalum Johnson25:31

       Oh, God

   24. MGMyron Golden25:31

       ... well, my, my wife's eight months pregnant. If I don't have a job, guess what else I don't have?

   25. CJCalum Johnson25:36

       Income.

   26. MGMyron Golden25:36

       Income. What else? My wife's pregnant.

   27. CJCalum Johnson25:39

       Insurance.

   28. MGMyron Golden25:40

       Health insurance. She's getting ready to have a baby. Babies ain't cheap to have, right? Not even just getting them here is g- kind of expensive, right? Just the trip from wherever they came from to here, it's like, [laughs] uh, is more than a round-trip ticket to Europe, right? And so, so we got on welfare for, like, four months so I'd have insurance for my wife's delivery. We went to the welfare office. This is what the welfare person said to my wife. This one I knew, this will never happen again. The welfare office person, whatever they're called, said to my wife, "You know, we could give you more money if he wasn't in the house." He has a name, bruh, right? And so I, I was so irritated. I wasn't allowed to own a car. I wasn't allowed to own a house, and we could give you more money if he wasn't in the house. So people think that the welfare system exists to help them make it. It actually exists to enslave them and separate the family.

   29. CJCalum Johnson26:37

       Mm.

   30. MGMyron Golden26:38

       So anyway, I'm like, "Oh, we about, we about to break free of this and we ain't never coming back."
7. 30:10 – 34:15

   Your identity is more important than your status.

   1. CJCalum Johnson30:11

      Talk to me about the Trashman era.

   2. MGMyron Golden30:12

      Yeah.

   3. CJCalum Johnson30:13

      Trashman. What was even, even when I say that word, what experiences come to mind?

   4. MGMyron Golden30:17

      That, that li- that literally [laughs] oh, so many. That literally happened right after the welfare experience. That was my first job that I got after we got married, after we got off welfare. Got a job working for Chambers Development that later got bought up by, um, Waste Management. And [laughs] It's so funny. Like, people think that stuff has to work in order for it to work. All it has to do is have somebody willing to work it, right? So, so to drive a trash truck, I don't know if y'all know this or not, but trash trucks are not automatic transmissions. I don't know if y'all know that. They're, they're... You gotta shift the gears. Well, you have to push the clutch in with your left leg. Well, I'm, like, that's about as much movement as I'm getting out of my left leg right there. That's it. So I get up, I gotta... So, so you... And so to get this job driving a trash truck, they give you a driving test. Now, I could drive a stick shift, but I'd have to pick up my leg, put it on the clutch, push it in with my left arm so my left hand is on my left leg holding the clutch down. Then I have to put my right hand on the gearshift to put it in first gear. Then I have to let the clutch out slow enough with my left hand and put my right hand back on the steering wheel so that the truck doesn't just buck and jump. And I have to do that while I shift all the gears. Man, I grinded those gears all up and down that highway.

   5. CJCalum Johnson31:26

      [laughs]

   6. MGMyron Golden31:29

      And they hired me anyway.

   7. CJCalum Johnson31:30

      [laughs]

   8. MGMyron Golden31:31

      I was like, "Okay, let's go." They said, "We'll pay you $6.25 an hour, $9.50 for overtime." "How many hours can I work?" "As many as you want." Say less. And so I wasn't a tr- I didn't drive trash routes. I was a shuttle driver. 'Cause trash routes fill up trash trucks. Shuttle drivers take the trash truck to the dump and empty them, and then bring them back and go get another one and dump. So I'd empty about four or five trucks a day, and then I'd go home. Drive it to the dump, unload it, come back, get another one, drive it to the dump. So I'm in my du- I'm in my trash truck listening to Earl Nightingale, Strangest Secret. I'm in my trash truck listening to motivational tapes of Art Williams talking about, you know, "Just do it. Just do it. Didn't talk about it." You know, and I'm, and I'm go- and I'm, I'm... So on the side I've got this little side gig to sell insurance, 'cause I got started all that around the same time. So during the day I'm driving this trash truck. I get up at, like, 2:00 in the morning, go to the yard, check out my truck, make sure the hydraulic fluid, the oil, everything's okay, full of gas, full of diesel. Drive down to the dump, empty it, get back, do another one, do another one. Go home, take a nap, go out on appointments selling at insurance. And I say selling at 'cause I wasn't selling any insurance, I was selling at it. [laughs]

   9. CJCalum Johnson32:51

      [laughs]

   10. MGMyron Golden32:51

       Okay? And nobody was buying it. But, but what that did for me, like, what, what experiences do I remember? I remember loving this job because I could listen to this self, this personal development stuff in my truck 'cause I'm by myself and I don't have anybody over my, standing over me. I had two accidents. One when my boss let me use my truck to go to my house to, like, get rid of some furniture or something that I had at my house. And when I turned the corner, because these trucks are huge, right? I turned the corner, my neighbor across the street who loved his car, he almost worshiped it. He washed it every day. It was pristine. And I didn't know it, but the back of my truck caught the back of his bumper and pulled his car all out in the street, ripped it all down the side.

   11. CJCalum Johnson33:36

       [laughs]

   12. MGMyron Golden33:38

       And he wasn't... He didn't notice it. But then my brother-in-law, who was staying with us at the time, he told me, "Hey, man, you just tore up this dude's truck across the street, this car across the street." I'm like, "What?" So I went and knocked on his door. I said, "Hey, man, I messed up your truck. We have insurance. I'm sorry." He was not happy, but... And then I told my boss, and they still didn't fire me. So here's the, here's the lesson. They hired me when I couldn't, like, pass the driving test. They didn't fire me when I wrecked the truck. [laughs] They needed drivers more than I needed a job. There's always somebody who needs your offer more than you need their money.

   13. CJCalum Johnson34:10

       Mm-hmm.

   14. MGMyron Golden34:11

       Never forget that. And so, um,

8. 34:15 – 39:51

   “The be-do-have” formula for success

   1. MGMyron Golden34:15

      then my boss could see, like, when everybody else is on break, they're doing whatever they do. When I'm on break, I'm reading, like, The Greatest Sales in the World. [laughs] Like, my boss says to me, "What are you doing? Trash men don't read motivational books." "Oh, I just... Bro, I ain't a trash man, I just drive a trash truck, bro. I'm on my way."

   2. CJCalum Johnson34:36

      Mm.

   3. MGMyron Golden34:36

      Right? And so, so literally I got promoted from driving a trash truck to selling solid waste removal containers for that same company. So I went from making $6.25 an hour to $30,000 a year plus commissions in sales at that job.

   4. CJCalum Johnson34:54

      You know what, I think about the power of that statement you just said, that, "I'm not a trash man, I'm just driving a trash truck."

   5. MGMyron Golden35:01

      Right.

   6. CJCalum Johnson35:01

      And the reason I, I even mention that, it shows the power of identity.

   7. MGMyron Golden35:05

      That part.

   8. CJCalum Johnson35:06

      Right? That you could be in a position in life, but, like, yes, physically you're doing this thing, but your mind is not that.

   9. MGMyron Golden35:13

      The... Right.

   10. CJCalum Johnson35:14

       And so, you know, I, I wanna go back to that moment because I'm like, what creates that? Like, at that point in time, what is giving you the confidence, the belief, the perspective that this is actually not my identity even though I turn up every day and I get paid $6.25 an hour to do this thing, but that's not my identity.

   11. MGMyron Golden35:35

       Right. Because for me f- I'm, I... By... At that time I was probably, let me see. How old was I? 27. So I had already been a follower of Christ who was reading the Bible and studying it faithfully for 10 years at that point. So I knew my identity came from the ultimate identity, which is the I Am that I Am. So I wasn't, like, it didn't matter to me what anybody thought about me. I knew who I was based on whose I was, and I didn't even understand it then anywhere near like I understand it now, and I don't understand it anywhere now like I'm going to 10 years from now. But I understood it enough to know that I was made for more than this, whatever this is. Does that make sense?

   12. CJCalum Johnson36:14

       Mm-hmm. Yeah. You know, I, I, I wanna go deeper 'cause I think one of the things, I think people really struggle with the identity piece.

   13. MGMyron Golden36:23

       They do. Oh, bro, on so many levels you have, like, that's li- So remember we were talking yesterday. I was like, the formula for success in Genesis 1 is be-do-have. Think about this. When you meet somebody The first thing you tell them about you is the most important thing you want them to know about you. It may not even be the most important thing about you, but it's the most important thing you want them to know about you, right?

   14. CJCalum Johnson36:46

       Mm-hmm.

   15. MGMyron Golden36:47

       So here's fascinating. The first thing God... Like, you talk to people about God, people, you say, "God is..." They say, "Good," and then they say, "All the time," right?

   16. CJCalum Johnson36:56

       That's cool.

   17. MGMyron Golden36:59

       But the first thing God tells us about God is not that He's good, even though He's good. Not that He's love, even though He's love. Not that He's holy, even though He's holy. What's the first thing God tells me about God? In the beginning, God created. Well, when, in the beginning, God created the heaven and the Earth. I'm like, "Why?" He doesn't need heaven, He doesn't need Earth, so why would He create it? The only answer I've been able to discover is because He is creative, and therefore, it is His nature to create. So the first thing that God tells us about God is that He's creative. The first thing He tells us about us is that He created us in His image, which means He created us to create stuff, and He made us to make stuff. Now, here's what blows my mind. You ready? The first thing He says to man, first time God's ever addressing man, He doesn't give him the Sermon on the Mount, He doesn't give him the Ten Commandments. What does He say? "Be fruitful and multiply." Multiply, what is that? That's a do. Be fruitful, do multiply, do replenish, do subdue, have dominion. Be, do, have. That's the first command that God gave man thousands of years before the Ten Commandments. Why? Because being speaks to my identity, doing speaks to my activity, and having speaks to my property. Now, here's what people will tell you. "If what you're doing's not working, you gotta try harder. You gotta work harder." So work harder at what's not working to make my life work. Well, that is as dumb as a box of rocks. Would you like a scientific formula for high achievement?

   18. CJCalum Johnson38:36

       Sure.

   19. MGMyron Golden38:36

       If you don't like the output, change the input. Guess what? Being is the input for doing, which means get, you, you get your identity established and let that determine what activities you produce. So being is the input for activ- being is, being is the input for doing, and doing's the output.

   20. CJCalum Johnson38:56

       Mm.

   21. MGMyron Golden38:56

       So identity is the input for activity. Activity's output. Activity is the input for property. In other words, doing is the input for having. Here's what be-do-have means. It's the s- this is the ultimate success formula. Be-do-have. Be a little, do a little. Do a little, have a little. Be a lot, do a lot. Do a lot, have a lot. Be-do-have. Don't be, can't do. Can't do, can't have.

   22. CJCalum Johnson39:24

       Yeah.

   23. MGMyron Golden39:25

       That's the formula. Be-do-have. I know who I be, and I know that's not good grammar, and I don't get my identity from my activity. I get my activity from my identity.

   24. CJCalum Johnson39:42

       Mm. That's good. That's good. Okay. You know what? So and you, and you even mentioned that even while you're, um, the trash man, you're selling

9. 39:51 – 45:45

   It took 18 months to make his first sale (IMPORTANT LESSON!)

   1. CJCalum Johnson39:51

      insurance, and to me-

   2. MGMyron Golden39:53

      [laughs]

   3. CJCalum Johnson39:53

      ... actually, that wasn't the most, uh, that wasn't the interesting part of the story. The interesting part of the story is that you did that for 18 months before you made your first sale.

   4. MGMyron Golden40:03

      Yes.

   5. CJCalum Johnson40:03

      And I think about that because even for me, like, I've tried to start, uh, like, agencies in the past, and sales felt like the most difficult thing to me.

   6. MGMyron Golden40:13

      Mm-hmm.

   7. CJCalum Johnson40:14

      And, you know-

   8. MGMyron Golden40:15

      It does to most people

   9. CJCalum Johnson40:15

      ... I, even, but I wouldn't, I wouldn't actually do that much volume. Maybe I'd be on, I don't know, five sales calls, and it wouldn't work out, and I'd be like-

   10. MGMyron Golden40:22

       And you're like, "I'm not-"

   11. CJCalum Johnson40:23

       ... "Man, this is tough."

   12. MGMyron Golden40:24

       Right. Exactly.

   13. CJCalum Johnson40:25

       "Man, I'm struggling with this."

   14. MGMyron Golden40:26

       [laughs]

   15. CJCalum Johnson40:27

       Jesus. 18 months you're doing this job.

   16. MGMyron Golden40:31

       Yeah.

   17. CJCalum Johnson40:32

       No sales.

   18. MGMyron Golden40:33

       Yeah.

   19. CJCalum Johnson40:33

       Can, can you, can you talk about that experience? And can you also talk about, I call it sticking through the suck, sticking through that period where you're not getting anything from doing the thing?

   20. MGMyron Golden40:45

       But you are.

   21. CJCalum Johnson40:47

       Yeah.

   22. MGMyron Golden40:47

       I guess it's my awareness that I was getting something from it, because all work works. Now, you might say, "What do you mean all work works?" People say, "I did that, I tried that, it didn't work." Oh, it worked. See, work has three phases. One, you work on it, and it does not work for you. That's a gift. When you work on something that doesn't work for you, that's a gift. How's that a gift? Because it's showing you that you've not become the person. It's like a mirror. It's saying, "No, you have not yet developed into a person who can do this." So when it's not working for you, the work is working on you. The work that the work does on you is way more valuable to your life than the work that the work does for you. So when it feels like it's not working, that's when the work is doing its best work. But so many people quit because they want it to work for them, but they're unwilling to let it work on them. Now, if you get to the place and the work works on you, and then you become the person for whom the work works, now it works for you, and then you decide, "I'm going to do it a different way because I'm bored. I'm gonna do it a different way because I saw this person doing this thing. I'm gonna do it a different way," you know, you got this little voice in your head? Now the work starts working against you, because you've decided to work against principles. That is a battle you can never win. Does that make sense?

   23. CJCalum Johnson42:17

       Yeah.

   24. MGMyron Golden42:17

       And so I knew... Like, again, back to my dad, my dad used to sing this song to us. It was like, oh, man, why do they keep doing this? Like, my, I thought, like, I thought, "What are they, what are they doing," right? So my dad used to, "Anything you can do, I can do better. I can do anything better than you. Anything you can do, I can do better. I can do anything better than you." Like, what is this bro? I didn't say, "What is this, bro?" 'Cause, like, I would've found my head on the other side of the room from the body.

   25. CJCalum Johnson42:42

       [laughs]

   26. MGMyron Golden42:42

       But I thought it, right? And my dad, I can remember him telling me, "Son, if somebody else can do something, you can do it, because they've shown you it can be done. If you learn how to do it, and you get good at it, you can become better than them." I'm like, "Okay." And I believed him. Um, now I didn't know he was right, but I had no reason to believe he was wrong. He d- he wasn't getting anything from me. So I was like, [laughs] "What am I gonna do for you? You're a grown man, I'm a little kid," right? And so, so I believed that. And here's what-- Here's why people say, "Well, why didn't you quit?" Quit and do what? This is the only arena in my life where I've ever seen anybody have a conversation like, "Hey, yeah, I've been doing this for two years and I'm making $10,000 a month." "$10,000 a what?" This is in 1985. The guy who introduced this to me was not particularly charming. He wasn't charismatic. He was kind of a boring old dude with a white beard.

   27. CJCalum Johnson43:37

       [laughs]

   28. MGMyron Golden43:38

       Oh, that's me, right?

   29. CJCalum Johnson43:40

       [laughs]

   30. MGMyron Golden43:42

       Um, and he was making 10,000 a month. I didn't know anybody else. I had never met anybody making 10,000 a month. I had never heard the phrase "$10,000 a month" before. I met someone who's making $10,000 a month, and I'm thinking, "If he can do it, I can do it." What do I care how long it takes? The time's gonna go by anyway. Does that make sense?
10. 45:45 – 51:45

    The basics of Sales (How Myron mastered Sales)

    1. CJCalum Johnson45:45

       and I think it'll actually be an interesting, an interesting side of you to hear about. If we take that moment when it wasn't working for you in sales, and I don't know-

    2. MGMyron Golden45:53

       It was working on me. [laughs]

    3. CJCalum Johnson45:54

       [laughs] That moment when it was working on you, when the work was working on you. And let's say, I don't even know, in this universe, I managed to go back to... Was that, that was in the '80s? The 1980s when you were doing that?

    4. MGMyron Golden46:06

       That was the '80s, yeah. Late '80s.

    5. CJCalum Johnson46:07

       Let's say that I went back into that period, and I'm like a little fly on the wall in your office, and I got to just observe what you were doing. What were the daily actions of Myron Golden, the salesman that wasn't selling anything?

    6. MGMyron Golden46:21

       Mm-hmm.

    7. CJCalum Johnson46:21

       What would I have seen? What is the behaviors? What is the things that were happening that was leading to that result?

    8. MGMyron Golden46:26

       So interesting. So, so first let's look at how I first learned how to do a presentation. Because if you're going to go grow at scale, you have to have a standard operating procedure. In sales in the '80s, a standard operating procedure looked like a flip chart that had a predetermined presentation on it. And I've never seen one that was good. But there's some that are good out there. I've just never seen them. And so I had to take this flip chart. So I took my flip chart, and 'cause it was like a little like heavy paper flip chart on some weighted cardstock-type paper, full color, and you flip through it and you read the words on the page, but there's no words for the transition between the pages. And so you can't just read the thing to the person. You could've just gave it to them, they could've read it to themselves. And so what I did was I took my... I, I bought two flip charts. I took one of them apart. [laughs] So I, I'm, I, I know you're gonna think this dude was obsessive. I was. I took one of them apart, and then I took the first page, and when I got down to the end of the first page, I said, "What am I gonna say that's gonna help me smoothly transition from this page to this page?" And I wrote on the bottom of page one what I was gonna say to introduce page two. I did the same thing from page two to three, and three to four, and four to five, and five to six, all the way through my presentation. So now... And then, and then you had to do a presentation in front of your regional vice president before you were allowed to talk to clients. When I finally did this presentation to my regional vice president, he's like, he called his wife into he's like, "Donna, this is the best presentation I've ever heard. You gotta hear it." And with the best presentation you'd ever heard, it took me 18 months to make my first sale. Because I didn't realize that selling wasn't about reciting the words. It was about conveying the conviction that this is going to make your life better.

    9. CJCalum Johnson48:19

       Mm-hmm.

    10. MGMyron Golden48:20

        And so I had to go from reciting the wor- the words to conveying the conviction, to making them feel how much better their life was going to be when they heard yes. Because I knew they needed this. Like, I, I don't understand it. Like, I've got millions of dollars worth of life insurance, and I'm worth more to my family alive than I am dead, thank God. Um, so nobody, don't, nobody has anything up their sleeve. [laughs] But, but, but, but I'm gonna make sure that if something happens to me, my wife and my children, my grandchildren are good. And I pay, I think, about $130,000 a quarter- No, $130,000 a year just for life insurance premiums. But it's worth it. Why? Bec- even though we already have, like, whole bunch of money, why not more?

    11. CJCalum Johnson49:17

        Yeah.

    12. SPSpeaker49:17

        Mm.

    13. MGMyron Golden49:18

        For them, if something happens to me, that's non-taxable. Let's go. Anyway, so, so I believe in life insurance. I believed in it then, I believe in it now. Because I didn't want my wife to have to go find somebody if something happened to me just so she could take care of herself. I didn't want my kids to have to suffer. I didn't want them to suffer and not have enough food to eat just 'cause I'm not here anymore. They are my responsibility 'cause they're my responsibility whether I'm here or not. A good man leaves an inheritance to his children's children, right? And so, so for me, that's one of the things I was doing. I was practicing. But I was also, in between presentations, I was reading books on sales like Tom Hopkins, How to Master the Art of Selling Anything. You gotta go through 10 noes every day. And he drew this picture, um, um, see 20 people, STP 20. See 20 people every day, nose to nose, toes to toes, belly to belly, across the p- kitchen table. So I prospected 20 people a day. He, he said you gotta learn how to love no. There's pain in change until the benefits of that p- change appear. Reading the gr- all the scrolls of the Greatest Salesman in the World Part One, The Greatest Salesman in the World Part Two, and all of the rest of Og Mandino's books. And I'm learning to think differently because mindset has to happen before skillset. If I have the skillset and don't have the mindset, I'm never gonna do the work.

    14. CJCalum Johnson50:42

        You know, it's interesting. Um, I remember reading this from Alex Hormozi. He calls it the rule of 100.

    15. MGMyron Golden50:47

        Mm-hmm.

    16. CJCalum Johnson50:48

        And one of the things that he says is that a lot of people, like if you're struggling with sales-

    17. MGMyron Golden50:52

        Mm-hmm

    18. CJCalum Johnson50:52

        ... or something, people think that they have, like, a quality problem, like they're just not good enough or there's something missing. He said most of the time we actually have a quantity problem.

    19. MGMyron Golden51:00

        1,000.

    20. CJCalum Johnson51:01

        We just haven't done the thing enough. So even with the rule of 100, he has this thing where he's like, "If you wanna get rich from sales and you wanna do it in 90 days, what you should do is do the certain action," so whatever that is, sending out cold emails, cold calls, pitching people, whatever. Do it 100 times a day for 90 days, and then see where you're at. And it's, it's-

    21. MGMyron Golden51:24

        Absolutely

    22. CJCalum Johnson51:24

        ... it's the same in any craft. If you talk to MrBeast about how to get the biggest YouTuber on the planet, how to get great at YouTube, just create videos 10 years and just keep doing it, and way before you get to 10 years you'll be a great YouTuber.

    23. MGMyron Golden51:38

        Yeah.

    24. CJCalum Johnson51:39

        The same principle.

    25. MGMyron Golden51:40

        100%.

    26. CJCalum Johnson51:41

        You know what, I, um ... It's funny 'cause I mentioned

11. 51:45 – 57:00

    How to go from failure to overnight success

    1. CJCalum Johnson51:45

       it took you 18 months to make your first sale.

    2. MGMyron Golden51:48

       Mm-hmm.

    3. CJCalum Johnson51:48

       And then once you made your first sale, within a few months you're the top salesperson in the company.

    4. MGMyron Golden51:53

       Mm-hmm. And not in the company, in our office, but yeah.

    5. CJCalum Johnson51:55

       Yeah.

    6. MGMyron Golden51:56

       Mm-hmm.

    7. CJCalum Johnson51:57

       Talk to me about that, that transition from-

    8. MGMyron Golden51:59

       W- well-

    9. CJCalum Johnson51:59

       ... you just make your first sale to-

    10. MGMyron Golden52:01

        Yeah

    11. CJCalum Johnson52:02

        ... whatever that comes.

    12. MGMyron Golden52:02

        So, and, and, and you know what's really interesting, Calum? Somebody asked me, he said, "So what happened? Like, how could you go from not being able to make a sale to being the top salesman?" Easy. I finally went through enough ways that wouldn't work. I finally found a way that would. When I found a way that worked, I didn't get bored with it. I got paid with that. Put that thing on rinse and repeat. And see, like, when I find something that works, why would you get bored with something that's making you money and helping you win the game just because you know it? That doesn't make any sense to me. So when I find something that works, I put that thing on rinse and repeat.

    13. CJCalum Johnson52:37

        Mm.

    14. MGMyron Golden52:37

        And that's all I did. I just kept ... I, okay, this is why people buy, so I'm gonna keep doing this. It's literally that simple.

    15. CJCalum Johnson52:43

        What's the moment you make your first $10,000 in a month?

    16. MGMyron Golden52:47

        I don't even ... Like, it was so long ago, I don't, I, I honestly don't even remember.

    17. CJCalum Johnson52:51

        Mm.

    18. MGMyron Golden52:51

        I remember in April of 1999, the first time I ever made $6,000 in a week. It was $6,200 I made in a week. The year before that, the whole year I made $48,000. Well, that's 4,000 a month. So I went from 4,000 a month the year before, and all of a sudden, because I shifted my focus from the focus of a po- a middle class person to the focus of a wealthy person, April of 1999 I made $6,200 in one week. I was like-

    19. CJCalum Johnson53:22

        Oh, really?

    20. MGMyron Golden53:23

        ... "Wow." But I said it backwards. I said, "Wow." Then I said it upside down and backwards. I said, "Mom, wow." Okay? [laughs] And, um, and so what I did was I said, "Wow, that was easy." And then it was like a light f- like a, this super bright light flashed on in my head. That must mean it's easier to make a lot of money in a short period of time than it is to make a little money over a long period of time. If that's true ... By the way, like, I think this is one of the most important foundational beliefs that anybody can start with. It's easier to make a lot of money in a short period of time than it is to make a little money over a long period of time, regardless of what you feel is a lot of money or regardless of what you feel is a little bit of time. Because if you do, and then you make this decision at, based on that awareness, since if that's true, and I believe it is, never again will I look at or for the hard ways to make a little bit of money. I'm only willing to look at and I'm only lo- willing to look for the easier ways to make a lot. Like, I'm ignoring all the hard stuff now, even though the hard stuff is the only stuff the cultural hypnotic societal mechanism taught me to do when I was growing up and learning how to be a man. I'm ignoring that stuff now. I'm looking for the easy ways to make a lot of money. Guess what happened? By July of that same year, I had my first $8,000 day in the stock market because I finally stopped looking at the hard ways to make a lot, a little bit of money. I remember the first time I ever had a $400,000 day. This was in 2008, right after the ... This was August of 2008. And, like, we were, like ... It was, it was, it was unraveling. People who owed me a lot of money disappeared from the planet. And there's a guy, and I'm gonna go to this, I'm gonna go meet this CEO. So I get there to his office, and a friend of mine's there. He invites me in. The CEO invites me in. We talk for a little bit. Well, I'm like, "I'm already here. I might as well make this guy an offer." So I made him a, an offer for $400,000 where he could buy 100,000 of those Trash Man to Cash Man books. He'd pay $5, uh, he'd pay, uh, $3 a piece for them, 'cause it only cost me, back then it only cost, cost me like a dollar 25 to get printed. He paid me $3 a piece for them, and I published a newspaper, said, "I'll sell you 200,000 newspapers," and that whole offer was $400,000. He said... And you know what he said when I made him that offer? He said, "You'd do that for us?" [laughs] And I thought to myself, "Just as sure as you write that check," right? He literally picked up his phone, he said, "Uh, bring me a check. Who, should I make it out to you or your business?" Make it out to me. I called my assistant, I said, "Hey, create a purchase order, send me a purchase order for $400,000." I'm gonna get this guy. Gave me a check, took it home, cleared the bank, bada bing bada boom. And I was like-

    21. CJCalum Johnson56:02

        That was so easy

    22. MGMyron Golden56:04

        ... it was crazy. And that, since then we've had, like, where we've done, um, re-pitches for people, we've done as much as, like, $3.8 million in 27 minutes. It's just-

    23. CJCalum Johnson56:16

        That's insane

    24. MGMyron Golden56:17

        ... but, but that's to a gr- a big group of people. But still, it's just like, there's, like, your imagination is the only lim- limitation.

    25. CJCalum Johnson56:25

        I love that 'cause I think, um, and we all have this, I know I've, I've definitely had it in my story, is we have, like, these plateaus, like, these glass ceilings. Like, we can get to 5,000 a month, but I can't get past 5,000 a month. And then I can get to 10,000 a month, but I can't get past 10,000 a month. And it's like you're consistently smashing through these glass ceilings. And to your point, the imagination is the only limitation.

    26. MGMyron Golden56:48

        Limit.

    27. CJCalum Johnson56:49

        Right? And there's a perspective, like, for certain people, they even, they might even hear 3.8 million-

    28. MGMyron Golden56:55

        In 27 minutes

    29. CJCalum Johnson56:55

        ... in 27 minutes, and that's like nothing to them.

    30. MGMyron Golden56:58

        Right. Like, so why you making a big deal about that, bro?

12. 57:00 – 1:06:51

    Find leverage! (First rule of success)

    1. MGMyron Golden57:00

       Right. So, so I have a friend and, um, he's a mentor and a friend, and we were talking about, you know. I mean, you know, we do all right. We, we, you know, we b- average between $10 and $15 million a year working part-time. It's not terrible. It's a good gig if you can get it. So we're talking. This friend of mine says to me, "Myron, you're really doing good. You got a great story." [laughs] He says, "But you could do so much better." [laughs]

    2. CJCalum Johnson57:30

       [laughs]

    3. MGMyron Golden57:32

       I'm like, "Say more, bro." And he challenged me. I mean, he literally challenged me to, like, a multi-hundred million dollar result in a matter of months. But instead of having... I had no internal resistance to it. Like he said, "You should be able to acquire at least, you know, $300 to $400 million worth of real estate in the next six months." And I had no internal resistance to that because I already knew it's easier to make a lot of money in a short period of time than it is to make a little money over a long period of time. So, and, and the bigger the amount gets and the shorter the period of time gets, the more sense it makes to me. Now, here's what I know about people watching right now on YouTube on your show. Here's what I know. Everybody hopes I'm telling the truth and they'd love to believe it, right?

    4. CJCalum Johnson58:13

       Yeah.

    5. MGMyron Golden58:15

       But would you agree that for most people it's really hard to believe that's true?

    6. CJCalum Johnson58:18

       Yeah.

    7. MGMyron Golden58:19

       Okay.

    8. CJCalum Johnson58:19

       It feels nearly impossible.

    9. MGMyron Golden58:21

       Say that again?

    10. CJCalum Johnson58:22

        It feels to them nearly impossible.

    11. MGMyron Golden58:23

        N- nearly impossible. So can I prove it? Can I prove that this is real, it's incontrovertible, indisputable truth? May I do that?

    12. CJCalum Johnson58:36

        Okay.

    13. MGMyron Golden58:37

        So you look like you're in pretty good physical shape.

    14. CJCalum Johnson58:39

        I hope so.

    15. MGMyron Golden58:40

        Did you ever run track or anything in school?

    16. CJCalum Johnson58:42

        Uh, not really. Maybe when I was, like, very young.

    17. MGMyron Golden58:45

        Very young.

    18. CJCalum Johnson58:45

        Yeah.

    19. MGMyron Golden58:45

        Okay. Can you run?

    20. CJCalum Johnson58:47

        Yeah.

    21. MGMyron Golden58:47

        Can you run a mile?

    22. CJCalum Johnson58:49

        Yeah.

    23. MGMyron Golden58:49

        You can run a mile, okay. So let's get in a race, okay? The stakes are big. We're gonna get in a race. You're gonna go... It's not fair for us to go the same distance. I got a brace on my leg, you have no brace. So we can't go the same distance, right? So here's what we're gonna do. You're gonna run a mile, I'm gonna go two miles. Wait a minute. I'm dyslexic. Did I say that backwards? Did I say that... I think I said that... Did I say that backwards? Oh, well, I'm a person of my word, I've already said it, so you're gonna run a mile, I'm gonna go two miles. Who's gonna win that race? Like, clearly. Who? Just say it.

    24. CJCalum Johnson59:23

        Me.

    25. MGMyron Golden59:23

        Right. He's fr- he's from the UK, so he feels embarrassed to say it, right? But clearly-

    26. CJCalum Johnson59:27

        Trying to be polite

    27. MGMyron Golden59:27

        ... he's like, he's like-

    28. CJCalum Johnson59:28

        [laughs]

    29. MGMyron Golden59:28

        ... he's like, "That's not fair. I'm beating up on this guy and he's got this brace."

    30. CJCalum Johnson59:31

        [laughs]
13. 1:06:51 – 1:12:00

    Myron's journey to 7 figures

    1. CJCalum Johnson1:06:51

       in 2005, and again, I'm the fly on the wall-

    2. MGMyron Golden1:06:56

       Yeah

    3. CJCalum Johnson1:06:56

       ... what does your life look like? Like, what is the context? What are the surroundings? Like, what is it, what is a day in the life of Myron Golden in 2005?

    4. MGMyron Golden1:07:05

       Well, it, it, it depends on the day. So, um, and what I mean by that, it depends on the day because what I did back in those days is I would speak at other people's events. So I would do events where I'd go speak at other people's events and I'd make an offer and people would buy it, blah, blah, blah. And, um, then I'd have my own event once a month, and then I would make an offer and people would buy it. And so, like, that's what it felt like. I... Like, work days were mostly on the weekends. I worked mostly on the weekends, like on a Saturday. And then on my event, I would do Friday and Saturday. So that's what, that's what it looked like. And every, and every Tuesday night I would do a conference call before we had webinars and all that stuff. Like, I would do a conference call called The Hour to Empower from 9:00 PM to 10:00 PM every Tuesday night. And about every eighth or ninth call, I would make an offer on that. And so we just... We... And I built my first website in 2005, hoping to make, like, $400 my first month. And when we launched it in June of eig- of 2005, the first month I didn't... I was like, "If I can make $400, it's gonna be great. If I can make $700, this thing's gonna be on." My first month we did $6,700. I was like, "This is..." That was crazy. But I thought it was a fluke because this guy named Jeff had a conference call. He invited me to speak on his conference call, and 5,700 of that 6,700 came in overnight just from the people on his conference call. Like, and he didn't even want an affiliate commission. He just wanted me to help his people and teach them something, and then I can make an offer. Like, okay. So then I said, "Oh, I need a conference call." So that's why I started a conference call, and then I started doing my own conference call, but I thought it was a fluke. I thought, "Now we're gonna do 4 to $600." The next month I did $5,100. The next month I did $6,600. By December of that year, I was making $10,000 a month just on the internet, not including my seminars. I was like, "Oh, it's about to be on now." Right? And so, and I, I was, I was unknown. Nobody knew who I was. I was, I wasn't the Myron Golden, I was Myron the Owl. You say, "What's Myron the Owl mean? Myron who?" Right? So [laughs]

    5. CJCalum Johnson1:09:05

       [laughs]

    6. MGMyron Golden1:09:05

       So, so, um, so that's what... That's basic-basically what it looked like. And so b-because ba-but back in those days, there were no digital downloaded products. Like when, when I started selling from, from 2001 to about 2006 probably, I was selling cassette tapes, and then we went from cassette tapes to CDs and DVDs, and then from CDs and DVDs to digital downloads. So like, I had these, I had these duplicators. Like, I had tape duplicators in my house. Like, I'd have a one-on-three where I'd put a tape in and I could duplicate three tapes at a time, and I created these series and, like, it was crazy. And like, I'd go out on the weekend and I'd sell a bunch of product, and then I'd come back home and produce the product I sold, and then ship it out, and then go out, and I just kept doing that. Put that thing on rinse and repeat, 'cause when I find something that works, I put it on rinse and repeat. I would just put it on rinse and repeat in different cities, and I never went back to the same city more than twice in a year. And just kept doing that over and over and over again, and it turned into a thing eventually.

    7. CJCalum Johnson1:10:01

       Yeah. Even when you talk about it, I can see, like, the smile on your face. Like, when you, when you reflect on that period, did it feel-

    8. MGMyron Golden1:10:07

       It felt-

    9. CJCalum Johnson1:10:07

       ... almost felt easy?

    10. MGMyron Golden1:10:08

        Oh, no, it didn't almost feel easy. It felt incredibly easy 'cause I had been doing hard stuff my whole life. Like, I had been... Like, f- I would put, when I u- back when I used to sell those, buy the cars and fix them up and sell them, I'd take a car. I'd buy a car on a Monday. It needed painted. I'd sand it down, do all the body work on it, paint it, and then s- I'd, I'd call on, uh, I wanted, I'd want it to come out in the paper on Saturday in the classified ads. I know this all sounds so weird, right? I wanted it to come out on Saturday in the classified ads, so I would make sure it was coming out on Saturday, but if the car wasn't done, I would stay up all day and all night on Thursday and Friday getting this car painted so when people came to see it, it would look good. In Gary, Indiana, in the wintertime with kerosene heaters and paint fumes, like, in a garage of a house garage so that I could make this money. Like, so that's the kind of s- I... That's the kind of stuff I was used to doing. You mean I get to talk to people? I don't like talking to people anyway, and y'all gonna pay me? Man, child, please.

    11. CJCalum Johnson1:11:12

        Mm.

    12. MGMyron Golden1:11:12

        We about to do this.

    13. CJCalum Johnson1:11:14

        You know, one of the things, and I remember this, um, quote hit me. It's, um, "We make plans and God laughs at them."

    14. MGMyron Golden1:11:22

        Mm-hmm.

    15. CJCalum Johnson1:11:23

        And there's something... I, I even just think about your story and where you started, and you're the trash man, and you're working around the clock, and you're not earning much money doing it, to the point that you're making millions of dollars in 2005, 2006, like, these years, and it almost feels easy. It feel... You even said-

    16. MGMyron Golden1:11:40

        It felt easy

    17. CJCalum Johnson1:11:41

        ... it feels easy.

    18. MGMyron Golden1:11:41

        It felt b- yeah, it felt easier than easy until it felt hard.

    19. CJCalum Johnson1:11:45

        Mm.

    20. MGMyron Golden1:11:45

        'Cause, like, so we don't have control over the things that happen to us. Even when we f- when it feels like we don't, we have control over us when those things happen to us. And so, you know, um,

14. 1:12:00 – 1:20:00

    You’re never fully in control

    1. MGMyron Golden1:12:00

       a series of events starting in 2007 going all the way through 2012. So that's, what is that? Five years.

    2. CJCalum Johnson1:12:09

       Five years.

    3. MGMyron Golden1:12:10

       And then after that, all the way through 2014, like, my life went, was in a downward spiral that I didn't know if I was ever gonna be able to pull myself out of. And it started in 2007 when my oldest son was in a car accident, and he passed away four days later.

    4. CJCalum Johnson1:12:26

       Yep.

    5. MGMyron Golden1:12:27

       And it was so painful and so surreal that you... Like, it's unimaginable. It's really unimaginable. And as hard as it was for me to watch my son die, the hardest part about it was watching my wife watch her son die, and watching my other two children watch their brother die. And I'm supposed to be the dad who's protecting and taking care of them. There was nothing I could do. And so, like, ah, how is this happening? That's what happened in 2007, 2008. They created the Great Recession right after I bought my first million-dollar house, and my mortgage was $8,500 a month. But what's $8,500 a month if you're making over 100 grand a month? Like, it's nothing, right? And, um, then 2009, I'm like, "I gotta do something, man. We're, like- disintegrating. So I got started in a multi-level marketing company, built an organization. I was making $40,000 a month within four months. Like, just from the compensation plan, I was making another 100 grand a month teaching people in the company how to do what I did, and then the company changed the product. And then $40,000 a month turned into $16,000 a month, and then to $4,000 a month, to $3,000 a month, then to nothing a month. And I was like, "Oh, boy, gotta start over." Then 2010, I got audited by the IRS four months after my accountant moved to Australia. I had to hire a forensic accountant to go back and redo all my taxes for 2005, 2006, 2000. Like, it was just like, it was like nightmare compounding upon nightmare. And then my mom passed away in 2011, and then we had to sell our million-dollar house on a short sale for $600 and some thousand dollars in 2012, and then we moved across the country on borrowed money from Pennsylvania to Florida. I borrowed money from people who would loan it to me, my brother, a couple of friends, my brother-in-law, and we moved to Tampa, and we bought-- We, we rent a house 'cause my credit was so bad I couldn't get a house. This is after being the richest person most of the people in my life knew. Now I'm so poor that I'm l- I'm borrowing money. And then two-- It got so bad that 2013, 2014, my be- my best friend loaned me $4,000 a month so I could live while I was going through this IRS debacle. I finally pulled out of it, and 2000-- End of 2014, 2015, I discovered King Solomon's business model in the Bible, and I'm like, "I'm gonna do this." And I knew it was gonna work. I didn't know when it was gonna work, but I knew it was gonna work. And something else happened in 2015. I just thought of it. I was talking to Jerry Clark. Jerry's one of my first mentors in, in selling and business and seminars and all that. And back-- That was back in the days when Tai Lopez was like on a rocket ship, like on social media, in my car, in my garage with my Lamborghini, blah, blah, blah. I was like, "Jerry, how much do you think Tai makes?" Jerry's like, "I don't know, man. Probably $800,000 a month." And, like, the most I'd ever made in a month was $400,000. So, like, when he said $800,000 a month, like, what-- Like, I'm like, "What does that mean?" Like $800,000 a month, what... Like $800,000 doesn't go with a month, right? [chuckles] It goes with a year. I'm like, "$800,000 a month," and I'm thinking to myself, "Eight-- Like how does somebody make $800,000 a month?" Which is fascinating 'cause that was like, that was like break my brain big money back then, right? And, and so I couldn't get that out of my head, and I'd watched Tai Lopez and I'm thinking, "Yeah, he's a smart guy, and he's, like, good. He's not better than me. I'm not, I'm, I'm not saying I'm better than him, but he's not better than me. Like, he's making $800,000 a month. What am I missing?" Right? And so I'm gonna do King Solomon's business model, and I'm just like, I'm, I'm like all in on King Solomon's business model. Man, within two years, I was back making a million dollars a year. By 2019 or 2020, I think it was 2019, 2020, we made $2.6 million. I'm like, "Okay, we're back."

    6. CJCalum Johnson1:16:33

       I had to say something on this because when I first heard King Solomon's business model, I had no idea what it was, and Myron kept mentioning it on the trip. He mentioned it obviously just in the episode. And so on day two of the trip, we go on a boat from Tampa to an island called St. Pete's for lunch. And over lunch, I turn to Myron and I ask him, I said, "What is King Solomon's business model?" And he breaks it down into two clear steps. Step one, King Solomon didn't market to everyone. He built a business that only attracted high-value clients. In his day and age, that was kings and queens. For your business, you need to find who are those high-value clients and only appeal to them. Step two, he only focused on solving big problems. So in his time, that was governance, that was disputes, that was infrastructure, that was economic growth. And what led to King Solomon being in demand was that he solved the biggest problems of his time. And so for you in your business, you want to become the problem solver in your industry and sell your clients on the transformation. Something that Myron actually s- told me, and again, I wrote it in my notes in my notebook. He said, "A person can only be great at sales when they obsess over the solution to someone else's problem. And if you obsess over other people's problems, they will obsess over paying you." And so there you have it. If you just understand those two steps from King Solomon's business model, and you can infuse it and integrate it into your business, it will achieve incredible results.

    7. MGMyron Golden1:18:23

       In 2022, I discovered YouTube. Like, I was on YouTube already, but I found out YouTube would pay you. There's some motivation. [laughs] Right? I was on YouTube for 14 years before I knew they paid people for content. Isn't that crazy?

    8. CJCalum Johnson1:18:37

       Yeah.

    9. MGMyron Golden1:18:38

       Right? And so, so I started being consistent on YouTube and started creating videos, and YouTube started paying us a really decent amount of, enough money for me to live off of, like, and still have plenty left over if I didn't make any money from anywhere else. It was, it's that, like, crazy. Like, even to this day, it's kinda un- Like how does, how is this, how is this a thing? How is this billion-dollar company paying me tens of thousands of dollars a month to do what I would do anyway, even if they weren't paying me? Anyway, so, um, we went from, I think, 2.6 million to 6.2 million in 2022. And then 15 million. Like, what is this? Right? And so it, it all felt surreal, but Jerry telling me in 2015 that Tai was making 800,000 a month was one of those catalysts that made me say, "Oh, let's go On a subconscious level, it's like, "Oh, oh, oh, just 800? Oh, just 800? Let's go." Right? So [laughs] it's, it's all relative. The numbers are neither big nor small except your imagination makes them so.

    10. CJCalum Johnson1:19:40

        Yeah. You know what? So, um, fortunately in my life, I haven't yet experienced a death of someone that's really close to me.

    11. MGMyron Golden1:19:51

        Mm-hmm.

    12. CJCalum Johnson1:19:52

        I know from, um, my mom that her mom died when she was 14.

    13. MGMyron Golden1:19:58

        Yeah, I can't imagine.

    14. CJCalum Johnson1:19:58

        And the thing that made

15. 1:20:00 – 1:24:10

    When tragedy strikes (Emotional!)

    1. CJCalum Johnson1:20:00

       it, it's difficult irrespective of when it happens in your life.

    2. MGMyron Golden1:20:04

       Mm-hmm. Mm-hmm.

    3. CJCalum Johnson1:20:05

       The thing that made it especially difficult, she had no idea that her mom had cancer. It was completely unexpected. And so I think about April 18th, 2007, your son A-

    4. MGMyron Golden1:20:20

       Wow, you got the date. Wow

    5. CJCalum Johnson1:20:21

       ... your son Adam dies in a car crash.

    6. MGMyron Golden1:20:24

       Well, he died on the 22nd, but he w- yeah, he had, he had the accident. No, he had the accident on the 15th, died on the 18th. You're right. Yep.

    7. CJCalum Johnson1:20:30

       And I think back to what my mom told me, completely unexpected.

    8. MGMyron Golden1:20:34

       Mm-hmm. Oh, com- that was-

    9. CJCalum Johnson1:20:36

       Just-

    10. MGMyron Golden1:20:36

        ... completely unexpected. He was working with me in the business. We were like, we were vibing. We were doing a thing. Yeah.

    11. CJCalum Johnson1:20:41

        At that point in, how do you even make sen- how do you even get your mind around something like that?

    12. MGMyron Golden1:20:46

        Well, you don't really, other than the fact that it, it makes you aware of some things that you... Now, I was already aware of, but I wasn't aware of them at that level. Um, one, it makes you aware of the brevity of life. Even if you live to be 140, that's a short period of time in the s- in the scheme of eternity, or in the scheme of history, that's a short period of time. If you live to be 140, right? I still have, like, 77 years to go to get to 140. That's a short period of time. My son died when he was 20. Life is short. Don't just exist. Live. Number two, it gives you a, like gives you an awareness of the reality of eternity. When you leave time, you are going into eternity. That's real. I believe it shows me more than anything else, not my son dying, just the fact that we're all gonna die. I need a savior, and I know people that, "I don't believe in that." Okay, it doesn't matter. Like, if I say, "I don't believe in the moon," does the moon care?

    13. CJCalum Johnson1:21:56

        Mm.

    14. MGMyron Golden1:21:57

        No [laughs] , it doesn't. I don't believe in the sun. Okay, the sun d- the sun's not gonna stop shining 'cause I don't believe in it, right?

    15. CJCalum Johnson1:22:02

        Mm-hmm.

    16. MGMyron Golden1:22:02

        So, and then it makes you aware of the illusion of control. Like, you think you're in charge until somebody who you love more than you love life dies, and there's nothing you can do. You realize how much of an illusion control is, and so you can just stop trying to have it. Stop trying to have control. Just let life be life, and let it teach you what it has to teach you. And so, um, I wanted to m- I, I wanted to make sure because, see, my awareness of, in this situation was me, my wife, my children, my brothers, my nieces and nephews, my family was gonna have to live with this from now on. So I'm preaching my son's funeral. Why? Because I don't want somebody else to mess up what it means. I'm not gonna let somebody else paint the picture of what this means, that what we have to live with. That is now my responsibility.

    17. CJCalum Johnson1:23:18

        You spoke about the most painful part of it-

    18. MGMyron Golden1:23:22

        Yes

    19. CJCalum Johnson1:23:22

        ... was the impact that you saw it had on your wife, the impact that you saw it had on your other children. What was that impact?

    20. MGMyron Golden1:23:33

        Well, it, and it's, it's more like what is that impact? That my son's, my oldest son's absence is always present, and he's not. That's the impact.

    21. CJCalum Johnson1:23:50

        You know what? I wanna... We've spoken right in the beginning of this conversation about being of service.

    22. MGMyron Golden1:23:55

        Mm-hmm.

    23. CJCalum Johnson1:23:56

        And so I think to the person that's listening to this conversation right now, and they are in that moment-

    24. MGMyron Golden1:24:03

        Mm-hmm

    25. CJCalum Johnson1:24:03

        ... they're in that moment where they just lost someone who is so dear to them-

    26. MGMyron Golden1:24:09

        Mm-hmm

    27. CJCalum Johnson1:24:09

        ... who they would

16. 1:24:10 – 1:34:48

    The purpose of pain

    1. CJCalum Johnson1:24:10

       not be the person that they are today if that person wasn't there.

    2. MGMyron Golden1:24:15

       Mm-hmm.

    3. CJCalum Johnson1:24:15

       And now they're gone.

    4. MGMyron Golden1:24:16

       Amen.

    5. CJCalum Johnson1:24:17

       As someone who's not only gone through that, has gone through different things just not going the way that you would have expected-

    6. MGMyron Golden1:24:26

       Mm

    7. CJCalum Johnson1:24:26

       ... and been able to bounce back-

    8. MGMyron Golden1:24:27

       Mm-hmm

    9. CJCalum Johnson1:24:28

       ... what's one piece of advice you would offer that person that's listening?

    10. MGMyron Golden1:24:34

        It's, probably something they're not ready to hear yet if they're right in it, but I'll still say it so that when they get ready, it'll be there for them. None of us are wise enough or smart enough to know what's good or bad looking through the windshield of our lives. We can only tell what's good or bad looking through the win- rear, rear view mirror. And just because something feels bad doesn't mean it's bad.

    11. CJCalum Johnson1:25:05

        Yeah.

    12. MGMyron Golden1:25:07

        And just because something feels good doesn't mean it's good. Because the reality is whatever it is, it is what it is. So what are we going to do to become the person we're supposed to be because it is what it is? Like, I understand the purpose- Even though pain still hurts. What does that mean? Well, the purpose of any of us or all of us going through pain is this. We are to... This is what the scripture says. We are to comfort others with the same comfort wherewith we ourselves are comforted of God. You know what happened about a month and a half, two months after my son died? My cousin, who like a sister to me, her daughter was killed at 14. And I had just gotten reconnected with her maybe two years earlier. Hadn't seen her since we were, like, little kids in elementary school. Now we're reconnected. Every time I go to Minnesota, we're hanging out. Now this happens. And I'm like, "Oh, what?" And in full disclosure, if I've gotta have a special connection with somebody, I'd much rather have it over something else. But God knows why He put us here and who He put us here to serve. And if we can't yield to that, we're not just resisting our pain, we're resisting our purpose. So I don't know. Does that almost kinda sorta make sense or not?

    13. CJCalum Johnson1:27:04

        It makes sense. Did you ever feel lost? Like, did it ever just feel like it just doesn't really all make sense anymore?

    14. MGMyron Golden1:27:13

        No.

    15. CJCalum Johnson1:27:13

        Because I think when we, when we do things, we do things in service of others. We do things in service of our family, the people that matter. And so when unexpected things happen, it almost calls into question the entire process.

    16. MGMyron Golden1:27:25

        No. N- no. So I don't know if you remember this, this interview that this kid y- not a kid, young man named James from, um, the School of Hard Knocks did with me when I was getting out of my car at Eddie B's, and he asked me a question. He said, "Do you believe in God?" And I said, "I more than believe in God. I trust God." What I meant by that is I don't just believe that God exists. I trust that God knows what's best even when what's best feels like it's what's worse.

    17. CJCalum Johnson1:28:01

        Mm-hmm.

    18. MGMyron Golden1:28:02

        And so no, in that I never felt lost. I never felt like, "This doesn't make sense." I felt like, "This is a painful thing that I would really rather not have to go through. And as much as I don't like it and I would never have chosen it, I feel humbled that God would trust me to go through this so I can serve people in the capacity he asked for me to serve them." Would've never chosen it. Not for me or not for anybody else. But since this is the ordained path for my life, I wanna make sure that I don't misrepresent God.

    19. CJCalum Johnson1:28:50

        I remember growing up something my auntie would always say. She says, "God saves his greatest battles for his greatest soldiers."

    20. MGMyron Golden1:28:57

        Huh. That's good.

    21. CJCalum Johnson1:29:01

        Mm-hmm. You know what? I think one of the things, um, I think you actually mentioned this earlier today. Around 2013, 2014, I think you said, "I was broke as a joke."

    22. MGMyron Golden1:29:12

        And ready to choke. [laughs]

    23. CJCalum Johnson1:29:15

        Ready to choke.

    24. MGMyron Golden1:29:15

        I was living on borrowed money. Yeah.

    25. CJCalum Johnson1:29:17

        Yeah. I just... I'm just curious the, the experience, right? Because we hear about people that are poor, but they- you've- they've always been poor. They were always kind of in that environment. I, I wanna hear about the experience of someone who started in poor conditions, rose to the level of wealth that you did, and then was broke again.

    26. MGMyron Golden1:29:41

        Right.

    27. CJCalum Johnson1:29:42

        And so, like, what does that even do mentally when you go through that experience of-

    28. MGMyron Golden1:29:46

        So, so because, because from my perception and perspective a lot of it was created by the powers that be, the government, the IRS, the, the, uh, what does, what does Sherry call them? The in- the insidious representatives of Satan. [laughs] Um, be- because of that, like, the hard part for me was not making money again. The hard part of me was... The hard part for me was believing that it was worth it to do it again because what c- what way are they gonna figure out to take it from me this time?

    29. CJCalum Johnson1:30:24

        Mm-hmm.

    30. MGMyron Golden1:30:25

        And I can remember moving to Tampa and, you know, thank God for friends. I got a good friend who lives here in Tampa, Delatour McNeil, Dr. Delatour McNeil, and he would have these things called Motivational Mondays, and he invited me to come speak and I made a little offer and, like, he had them in his event f- uh, not from... Actually, what's it called? Uh, Full Throttle Experience, FTX 2013, and he invited me to speak, and I was like... So he helped me just kind of get back on the saddle. But man, I can remember living in my little rent house in Land O'Lakes, Florida about, I don't know, 15 miles north of here. I can remember it, like, quote, "trying" so many things and none of it seemed to work. Stuff that I used to do that just, like, was easy now, like, the easiest things that used to seem so easy, now they're all hard or they feel hard. And I remember thinking, like, "This is s-" like I owed the IRS $1,065,000 and I didn't have 65,000. I didn't have $6,500. It felt like a, a, a hole that I can't climb out of. And to make it worse than just feeling in a hole I can't climb out of- Like nothing I'm working on's working for me. And like I remember sitting on my back patio and my wife came out and said, "What's wrong?" I just broke down and started crying like a baby. [crying] Nothing's working and I'm 10 [crying] And she's like patting me on my back, "No, you'll figure it out. You always do." And I'm [crying] how am I gonna... I'm worried. I don't know if it's gonna work. I mean, I am boo-hoo-ing. And, um, but that was temporary. But it didn't feel temporary when I was in it. I was feeling all that. Yeah.
17. 1:34:48 – 1:43:49

    The system wants to make you poor! (How to get ahead)

    1. CJCalum Johnson1:34:48

       it is real, and this... I hear it with s- so many people that their mindset is almost like the world is conspiring against them.

    2. MGMyron Golden1:34:56

       Mm-hmm.

    3. CJCalum Johnson1:34:56

       They've been placed in these circumstances completely out of their control. There's nothing they can do.

    4. MGMyron Golden1:35:01

       Right.

    5. CJCalum Johnson1:35:01

       And a lot of people never emerge from that.

    6. MGMyron Golden1:35:04

       Right.

    7. CJCalum Johnson1:35:05

       That completely depicts and characterizes their life and their experience.

    8. MGMyron Golden1:35:09

       Right, because they've capitulated to it. But see, when people think that the world, like the cultural hypnotic societal mechanism is conspiring against them, they're not lying. It is. There are people, like you go to work every day to make your money, and there are executives in rooms figuring out how to get you addicted to their products so you spend most of your money on their stuff. That's real, right? There are companies out there that, that have started that, that will intentionally... Do you know why they put sugar in everything? Do you know why they put sugar in almost all so-called food products? Because it's one of the most addictive substances in the world.

    9. CJCalum Johnson1:35:52

       Yeah.

    10. MGMyron Golden1:35:52

        Did you know that there's a, there's literally an equation called the potato chip marketing equation?

    11. CJCalum Johnson1:35:59

        What is that?

    12. MGMyron Golden1:36:00

        Right. They figured out if their best customers eat, on average, 12 ounces of potato chips, they'll put 10 ounces in a bag so they buy two bags. That's how intentional they are about getting your money. There are tax loopholes that you don't know about, and the, the, the n- the media outlets will make you afraid to use, and the government is not gonna broadcast to you. Because the government is in competition with you for your money. So you're not wrong that they're conspiring against you. But that doesn't make you a helpless victim. Let, don't let it make you a helpless victim. Let it make you a prepared warrior. Yeah, warrior. What do I mean? Figure out... Everything that is against you strengthens you for what comes next. Don't capitulate to the circumstances. Rise up against them. You're not wrong. They're, they're coming for you. So since you know they're coming for you, let's go. Get ready. Do the t- do the thing. 'Cause every... There's no... It can't be against you without also being for you. Th- this is one of the most mind-blowing principles that exist, the law of polarity. For every action, there's an equal and opposite reaction. Did you know that beliefs- Manifest as faith or doubt. Faith and doubt are both beliefs. People think faith is belief and doubt is the absence of belief. Doubt's not the absence of beliefs. Doubt is absolutely the presence of belief. Faith is belief in the outcome you desire. Doubt is belief in the outcome you don't. And so when you have more faith that it's not going to work, more belief that it's not gonna work than you do that it is gonna work, then you have doubt. When you have more belief that it is gonna work than it's not gonna work, then you have faith. But they're both beliefs. It's impossible for something to only be against you. Everything that is against you is also simultaneously just as much for you, but you get the part you focus on. So here's what, here's what the scripture says about the crucifixion of Jesus, which is the great- most grave human atrocity that's ever perpetrated, been perpetrated on Earth. Here's what the, here's what it says. "If the princes of this world had known what they were doing, they would not have crucified the Lord of glory." Why? Because they bruised his heel, and he crushed their head with that same bruise. So everything that is against you is also for you, but you have to learn how to perceive the part that's for you and not just the part that's against you. Does that make sense?

    13. CJCalum Johnson1:39:01

        Mm-hmm. You remember the moment in your life when you actually... It's almost like you overcame that. Like you, you finally felt like you were back on your feet. Like we are back. Like this, the... And maybe it wasn't even like a money accomplishment or an amount of money you made. It was just like a quiet moment. It was just like this personal thing that was, that was meaningful to you.

    14. MGMyron Golden1:39:26

        Yeah. We've had a lot of those, but like when I decided to do King Solomon's business model and all of a sudden it just started working like really, really fast. Like really, really fast. And I started showing people, "This is what we're doing. This is how I'm doing it, and this is why I'm doing it." And I showed them. I was like, like, "You can do this, too." And then I, I think the moment that I realized, well, two moments that really, really, really solidified the transformation, and I, I think I'm gonna end with this 'cause I don't wanna wear people out. This is, this is, this is a good note to end on. You ready?

    15. CJCalum Johnson1:39:57

        Mm-hmm.

    16. MGMyron Golden1:40:00

        I remember being in Russell Brunson's inner circle. When people asked a question, I gave an answer. Everybody acted like my answer was the best answer they've ever heard. I was the brokest person in the room. And I realized, oh, now I get it. The reason I'm struggling, I've been selling to the wrong people. Huh. It was so crazy. I can remember b- sitting in a room with Alex Hormozi. He's 20-something. He was making way more money than me back then. He's making way more money than me now. Um, but he was like, we're in this mastermind. He's like, "Yeah, I do this, this, this, turn around these gyms, and then I charge them $4,000 and fly home." And I said, "You do what? And you charge how much?" He said, "I charge $4,000." "You do all that for $4,000?" He said, "Yeah. How much would you charge?" I said, "I don't know, but I'd charge more than $4,000." He said, "Well, what would you charge?" I said, "I don't know. 6,000, 8,000. And there's no difference between six and eight, so you might as well charge eight." He said, "Well, in that case, there's no difference between eight and 10. I might as well charge 10." I said, "Now you get it." By the time he was no longer in that mastermind, he was selling that same program for $45,000 that he used to sell for 4,000. I remember Dan Lok bought my speaker training program where I teach people how to sell from stage, and we had this call and he told me, he said, "Yeah, I did that stuff you said. We had 1,000 people in the room. We did a million dollars in revenue in a day." I'm like, what? A million dollars in a day? Using what I taught. Oh, I've been selling to the wrong people. And so-

    17. CJCalum Johnson1:41:56

        [laughs]

    18. MGMyron Golden1:41:58

        ... I tell Russell, I said, "Russell, you're a great teacher. You're a great marketer. The greatest thing that I've gotten out of being in your mastermind is I got introduced to who I really am, because I realized that I've been serving the wrong people all this time." Not that I'm serving... Like, I still like to help people who are just getting started. I just do that with my community service content. And commu- my community service content is, I mean, the s- stuff that I could and would ordinarily sell, I just do it on YouTube, so people who don't have money and think that all you wanna do is sell them something, I'm gonna give them enough help so they can go make enough money, so when I am ready to sell them something and they're ready to buy it, they don't have to worry about the money. So that's, that's, that, those, like, the, the, those, the conversations in Russell's room and then the transformation of Dan Lok telling me that he made a million dollars in one day doing what I taught him how to do. And then I started focusing on teaching people how to do that, and then all of these people who you would know if I named them started having these life turnarounds and coming back and reporting with what happened. And I'm like, boom. Like, if you wanna... Like, if you find yourself in a really, really desperate situation and you have a skill that's really, really valuable, find the people who have the most money who need that solution, and then charge them a lot for it. Problem solved.

    19. CJCalum Johnson1:43:27

        Mm-hmm. You know, before we, before we get out of here, 'cause you said this earlier and I, and I need to give it to people. You said the number one mistake new people make in selling is that they want people to buy.

    20. MGMyron Golden1:43:38

        Yes. Yeah.

    21. CJCalum Johnson1:43:40

        Can you explain what you mean by that?

    22. MGMyron Golden1:43:41

        Yeah. I am totally divorced Not for my wife. Okay, 40 years. It'll be 40 years this year. Okay, I am totally divorced

18. 1:43:49 – 1:47:47

    The mindset every salesperson MUST have.

    1. MGMyron Golden1:43:49

       [laughs] from hoping somebody says yes when I'm making an offer. I could care less. I'd, like, what if you just trusted when you make an offer that people are smart, and they're smart enough to know if it's for them when it is, and they're smart enough to know that it's not when it's not? If you can do that, a couple of things happen. One, what if you only desired people to say yes for whom your offer is best and nobody else? What if that were the case? Like, you really wanted people who your offer wasn't good for to say no. What would you do? You would make your offer unappealing to people who it wasn't good for. One of the ways I do that is I raise my prices so that people who aren't gonna do the work ... And what do I mean I raise the prices to keep? Because paying for the offer is the easiest part of making, taking advantage of the offer. So if you're unable to overcome the lowest hurdle, you're definitely not gonna overcome the hard ones. So I raise the price. Does that make sense?

    2. CJCalum Johnson1:44:52

       Mm.

    3. MGMyron Golden1:44:53

       So far? Okay. And then I realize how human nature works. If in my conversation with you, a sales conversation with you, if I make you feel like I need you, i.e., commission breath, "I'm gonna make so much money if he says yes," right? If I make you feel like I need you, you believe you don't need me. But if I make you feel like you don't need me, then you, I'm ... If I make you feel like I don't need you, then you automatically believe you need me. What's the best way to make somebody feel like you don't need them? Realize you don't need them. I don't need you to say yes to my offer. I could, I literally could care less. Like, you will never in your life, I don't think you'll ever in your life find a lower pressure salesperson than me. Like, when I make an offer, it's like, "Okay, this is my offer. You're smart. I trust you. If it's for you, you'll know it. If it's not, you'll know it. This is my offer. This is how much it costs. If you're expecting me to sit here and talk you into it, you have me confused with Byron Silver. I'm not doing that. So tell me yes or tell me no. Tell me now. I gotta go. I'm heading to the golf course. Here's the link. If it's for you, take advantage of it. Love ya. See you later." And I'm going to the golf course. Why do you ... [laughs] It's like, it's literally that low-key. Why? Because I don't ... I understand the laws of nature. Here's a law of nature in selling. You ready? It's called the law of averages. Regardless of who you are, if you have a, an offer that's valuable, if you present it to enough people, some of those people will say yes. If you take the law of averages, let's say you make one sale out of every 20 people who sees your offer. If you get 200 people to see your offer, you're gonna make 10 sales. So what did I just do? I took the law of averages and I applied the law of large numbers to it. 'Cause if you let 2,000 people see your offer, 200 are gonna say yes. So because I know someone's going to say yes, I don't need it to be you. So I'm totally leaned out. I'm not trying to convince you. I liter- I love you enough to hope, for your sake, this is in your best interest, but if you say no, oh well, you do you, boo. I'm on my way out the door. I gotta go to the golf course. The golf course is calling my name. And see, like, stop needing people to say yes, 'cause the more you need somebody to say yes and the more often they say no, the less likely you are to continue in the journey.

    4. CJCalum Johnson1:47:32

       Mm.

    5. MGMyron Golden1:47:34

       That's what I mean.

    6. CJCalum Johnson1:47:35

       Mm.

    7. MGMyron Golden1:47:36

       Is that helpful?

    8. CJCalum Johnson1:47:36

       Yeah. You know what? Here, here's where I wanna end. We get ... I land in Tampa Airport yesterday.

    9. MGMyron Golden1:47:43

       Uh-huh.

    10. CJCalum Johnson1:47:44

        We get in your car, and

19. 1:47:47 – 1:53:15

    How to be a great father.

    1. CJCalum Johnson1:47:47

       one of the things actually, one of the first things that happened, I think it was your brother or your son that call- that called you in the car, when we're in the car, and you mentioned that your family-

    2. MGMyron Golden1:47:58

       Oh, my son-in-law

    3. CJCalum Johnson1:47:59

       ... yeah, that your, your family's out, like, skiing at the moment and all that stuff, and you talk about how special your granddaughter is for you.

    4. MGMyron Golden1:48:09

       That's the understatement of the cen- entire century. [laughs]

    5. CJCalum Johnson1:48:13

       And so I'm curious, you know, like, even if we were just to transport her into this room and she just watched this interview, she watched this conversation-

    6. MGMyron Golden1:48:25

       She'd come up here on stage and wanna sit here and talk with us. Oh, she'd be all in the mix

    7. CJCalum Johnson1:48:28

       ... I guess, what is it that it, thinking about where you came from, what you s- where you started, the trials and the tribulations that you went through, what does it even mean to you as a human being that you can carry out that sort of legacy, to see where your granddaughter's starting versus where you started?

    8. MGMyron Golden1:48:51

       [laughs] So a couple things. One, three of my grandparents died before I was born. I was probably in the third grade when I met my paternal grandmother, and I didn't really know her. And she was just, and I know this sounds terrible, but I'm just being very transparent, she was just a scary old lady. Like, it wasn't like we had some special relationship where she's like, "Come here, Myron. Hey, let's..." No, there wasn't ... Like, so when people talked about grandmother or grandfather, it was not a vibe I could understand. I could... So that was one of my past perceived voids. So the idea of being something that I've never had, oh, that was everythingness to me. And then knowing that my son's life and my daughter's life and my granddaughter's life, even though my son and my daughter are brilliant entrepreneurs, they were in masterminds with me and we're all learning stuff together and they know how to do stuff I don't know how to do, um- Their life is better because I cared enough to change the direction and the trajectory of our family. It's... I did not-- It makes me feel like I did not misrepresent God to my family. And what I mean by that is the w- the Hebrew word for father is Abba. In English, that's spelled A-B-B-A. It's four letters. In Hebrew, it's spelled with two letters, alef, beit. The letter alef represents God. The letter beit represents the house. So the father is God in the house. So my job as a dad is to represent God to my family first. What does that mean? God is the progenitor of, of the house. The father's the progenitor of the house. God is the creator of everything. The father is the provider of the house. The father is the promoter of the house, and the father is the protector of the house. So I know I've, I've not been a perfect parent by any stretch of the imagination, but I did not misrepresent God. And that's what it means to me.

    9. CJCalum Johnson1:51:08

       That's special. Myron Golden, where can they find you?

    10. MGMyron Golden1:51:12

        Where can people find me? Um, they can find me on YouTube and Instagram if they want just some community service content and they wanna learn some valuable lessons, and the only thing they have to pay is attention. [chuckles] Um, they can find me on YouTube and Instagram under my name, Myron Golden. I think on TikTok it's myrongoldenofficial. Oh, by the way, make sure that your audience knows that if somebody is trying to sell them some cryptocurrency with my picture, it's not me, it's a scammer, okay? Just wanna say that. Um, and then if they wanna go to, like, calumjohnsonshowchallenge.com, they can join my challenge for either $97, where I teach people how to make offers. Or if they're afraid it might not be worth the money, they can do the VIP experience, which is $297. You say, "Why would they do that?" Well, because the VIP experience comes with a 10 times better than money back guarantee. Which means if you come to the challenge and you're in the VIP experience, and you, like, do it according to the way that we lay it out, which is you show up every day, you have your camera turned on, and you're paying attention and do the homework. And the homework's, like, s- one basic activity you have to do every day on social media. If you do that, if by Friday you don't feel like it was worth 10 times what you paid for it, you're gonna pay $297. If in your mind it was not worth $2,970, I'm gonna give you your $297 back. The bonuses we gave you, you get to keep, and we're still friends. So go to calumjohnsonshowchallenge.com.

    11. CJCalum Johnson1:52:46

        Myron Golden, thank you very much.

    12. MGMyron Golden1:52:48

        That was fire, bro.

    13. CJCalum Johnson1:52:49

        That was great.

    14. MGMyron Golden1:52:49

        Appreciate it, brother.

    15. CJCalum Johnson1:52:49

        [audience applauding] Thank you so much for watching this episode. I hope you enjoyed it. It's really a dream for me that I get to do this. It's surreal that this is what I do full time and every week. So if you enjoy the content, if you enjoyed the conversation, the stories, please hit that subscribe button. It helps us immeasurably with growing the channel, with getting guests, all of those things. So please hit that subscribe button and I'll see you next time

Episode duration: 1:53:15