How Anthropic uses Claude in Marketing

There’s an opportunity developing for marketing teams that adopt tools like Claude Code to spend less time on repetitive execution and more time on the things that matter to their job. Austin Lau, growth marketer at Anthropic, shares how he went from never having opened a terminal to building Figma plugins and automated ad generation workflows, without writing a single line of code. Check out the full case study to learn more: www.claude.com/blog/how-anthropic-uses-claude-marketing Stay tuned for more stories in the "How Anthropic uses Claude" series.

Austin Lauguest

Jan 27, 20262mWatch on YouTube ↗

EPISODE INFO

Released: January 27, 2026
Duration: 2m
Channel: Claude
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

There’s an opportunity developing for marketing teams that adopt tools like Claude Code to spend less time on repetitive execution and more time on the things that matter to their job. Austin Lau, growth marketer at Anthropic, shares how he went from never having opened a terminal to building Figma plugins and automated ad generation workflows, without writing a single line of code. Check out the full case study to learn more: www.claude.com/blog/how-anthropic-uses-claude-marketing Stay tuned for more stories in the "How Anthropic uses Claude" series.

SPEAKERS

Austin Lau
guest
Marketer at Anthropic sharing how they use Claude/Claude Code in marketing workflows (e.g., paid social) without needing to code.

EPISODE SUMMARY

In this episode of Claude, featuring Austin Lau, How Anthropic uses Claude in Marketing explores non-coder marketer builds Claude-powered Figma plugin to speed creatives Austin Lau, a marketer with no coding background, initially didn’t understand what Claude Code was for until he mapped it to a concrete workflow pain point.

RELATED EPISODES