The thinking behind every lap, visualized with Claude. Pattern of Thought, created with the Atlassian Williams F1 Team, debuts at Monaco.
Every race is decided by work no camera catches: the focus, judgement, and nerve of the people behind the wheel and in the garage. We captured how drivers and their team think under pressure, then used Claude to turn the readings into visualizations. Designers at Williams brought it to life on the team's helmets, race suits, and garage.
