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The Curiosity Shop with Brené Brown and Adam GrantThe Curiosity Shop with Brené Brown and Adam Grant

The Emotion Few Talk About, But Many Feel

From classrooms and locker rooms to workplaces and social media, Adam and Brené trace how shame and humiliation are used to control behavior and even fuel violence. They explore what causes shame, why our self-protective responses backfire, and how we can handle it more effectively. They also unpack the messy overlap between imposter syndrome and cultural pressures toward self-doubt. You can find The Curiosity Shop on ⁠YouTube⁠ and ⁠Instagram⁠ (@thecuriosityshop). 0:00 - Introduction 2:10 - The One, Two, Threes of Shame 8:52 - The New Research on Humiliation 14:04 - What Is Humiliation? 18:30 - Why Don’t People Outgrow Shame? 29:09 - How to Help People Out of Shame? 38:05 - Reconnecting Your Prefrontal Cortex Post-Shame 42:55 - How Does Shame Relate to Imposter Syndrome? 50:10 - Biggest Takeaways About Shame, Guilt, Humiliation, and Embarrassment Why Feelings of Guilt May Signal Leadership Potential - Marina Krakovsky, 2012, Insights by Stanford Business (Introducing the work of Schaumberg) https://www.gsb.stanford.edu/insights/why-feelings-guilt-may-signal-leadership-potential Unwanted identities: A key variable in shame-anger links and gender differences in shame - Ferguson et al., Sex Roles https://www.researchgate.net/publication/226845367_Unwanted_Identities_A_Key_Variable_in_Shame-Anger_Links_and_Gender_Differences_in_Shame Humiliation: Causes, correlates, and consequences - Elison & Harter, 2007, from The self‑conscious emotions: Theory and research https://www.researchgate.net/publication/312630733_Humiliation_Causes_correlates_and_consequences Healing Humiliation: From Reaction to Creative Action - Hartling & Linder, 2016, Journal of Counseling & Development https://www.humiliationstudies.org/documents/hartling/HealingHumiliation2016.pdf Shame and Humiliation: From Isolation to Relational Transformation - Hartling et al., Stone Center for Developmental Services and Studies https://www.humiliationstudies.org/documents/hartling/HartlingShameHumiliation.pdf Strengthening resilience in a risky world: It’s all about relationships - Hartling, 2003, Women & Therapy https://www.researchgate.net/publication/233230821_Strengthening_Resilience_in_a_Risky_World_It's_All_About_Relationships Stop Telling Women They Have Imposter Syndrome - Ruchika Tulshyan & Jodi-Ann Burey, 2021, Harvard Business Review https://hbr.org/2021/02/stop-telling-women-they-have-impostor-syndrome How imposter syndrome can be your superpower - MIT Sloan Office Of Communications, 2025 (Introducing the work of Basima Tewfik) https://mitsloan.mit.edu/press/how-imposter-syndrome-can-be-your-superpower Unmasking the Impostor - MIT Sloan Office of Communications, 2025 (Tewfik, Debunking 4 myths) https://mitsloan.mit.edu/press/unmasking-impostor Listening to shame, Brené Brown, 2012, TED https://www.youtube.com/watch?v=psN1DORYYV0 The Power of Vulnerability, Brené Brown, 2011, TED https://www.youtube.com/watch?v=iCvmsMzlF7o

Brené BrownhostAdam Granthost
Apr 23, 202657mWatch on YouTube ↗

CHAPTERS

  1. Why shame is contagious—and why avoiding it makes it grow

    Brené and Adam open with a story from Brené’s early research where a group couldn’t even say the word “shame,” highlighting how the term itself can trigger discomfort. They set the stage for why shame is universal, hard to discuss, and intensifies when kept unspoken.

  2. The “one, two, threes” of shame (and why psychology long ignored it)

    Brené shares her foundational framing: everyone experiences shame, no one wants to talk about it, and the less we talk about it the more power it has. She also describes how shame was historically underrepresented in professional training texts despite being a major presenting issue in clinical settings.

  3. Shame vs. guilt: ‘I am bad’ vs. ‘I did something bad’

    They distinguish shame (identity-level self-condemnation) from guilt (behavior-level regret), arguing that guilt can be adaptive and prosocial. The discussion also clarifies how guilt becomes unhealthy when it’s imposed or when people take responsibility for what isn’t theirs.

  4. A harsh classroom example—and the old model of humiliation

    Brené recounts a shocking incident where a teacher publicly labels a child “S-T-U-P-I-D,” illustrating how public experiences can shape shame or humiliation depending on the child’s internal narrative. She explains the earlier view: humiliation was seen as less dangerous than shame because it externalizes blame (“I didn’t deserve that”).

  5. New research: humiliation as a driver of violence and instability

    Brené explains how her understanding of humiliation changed בעקבות to research linking profound humiliation to violence, including school shootings and broader political conflict. The key shift: bullying alone isn’t the strongest predictor—bullying plus humiliation is.

  6. Defining humiliation and embarrassment: public belittling vs. shared humanity

    They clarify embarrassment as brief and often even funny over time because it includes a sense of not being alone. Humiliation, by contrast, is framed as ‘internalized public shaming’—a public belittling that gets absorbed into identity and can feel annihilating.

  7. Why adults don’t ‘outgrow’ shame: perfectionism, wiring, and past conditioning

    Adam asks why shame persists into adulthood, and Brené connects it to perfectionism, conditional belonging, and emerging evidence that some shame sensitivity may be partly hardwired. They discuss how the ability to separate behavior from identity is valuable—but comparatively rare—and critical in leadership and learning cultures.

  8. The Suzy debrief: shame as ‘tool’—and how culture sells relief from it

    Returning to the teacher incident, they unpack the teacher’s rationale (fear the child will be held back) and how shaming is sometimes used as a crude behavior-change tactic. Brené widens the lens: shame is embedded in systems like advertising and media, where people are made to feel unworthy and then sold products as a remedy.

  9. Shame resilience: the Petri dish (silence, secrecy, judgment) and the antidote (empathy)

    Brené outlines shame’s growth conditions—silence, secrecy, and judgment—and argues that empathy makes shame unsustainable by restoring connection and language. Adam reframes these as aligned with threat responses and highlights how shame thrives when it remains unspoken.

  10. Shame shields: move away, move toward, move against (fight/flight/fawn)

    They describe common protective patterns—withdrawal, people-pleasing, and aggression—used to escape shame in the short term. Brené shares a personal story about being judged as a working mother, demonstrating how recognizing the physiological onset of shame can prevent reactive behavior.

  11. Getting the prefrontal cortex back online: mantras, naming pain, and values

    Brené explains that shame pulls people out of the prefrontal cortex into a more reactive limbic state, making clever responses hard in the moment. They discuss practical interrupters—like repeating “pain” or using a values-based mantra—to re-engage reasoning and prevent shame shields from taking over.

  12. Unwanted identities: mapping triggers and where they come from

    They introduce ‘unwanted identity’ as a central shame trigger—what you most fear being seen as. Brené illustrates with a family-based example (“high maintenance”) to show how shame triggers persist and reappear even after years of awareness.

  13. Imposter feelings, engineered insecurity, and the micro–macro lens

    They connect shame to imposter syndrome, distinguishing everyday imposter thoughts (which can motivate learning) from organizational or cultural forces that deliberately induce unworthiness. The key takeaway is to analyze both internal experience (micro) and systemic messaging or bias (macro).

  14. Shame at work: fear of irrelevance, favoritism, and hidden termites

    Brené describes workplace shame as often invisible but structurally present, with the top trigger being fear of irrelevance—intensified by AI and rapid change. She lists common organizational shame signals (comparison, favoritism, gossip, sarcasm, public ranking) and warns that visible shame is a sign of severe cultural damage.

  15. Closing takeaways: externalize what isn’t yours and reconnect through empathy

    They close by emphasizing that shame, humiliation, and imposter experiences often involve internalizing what doesn’t belong to you—and that empathy and connection are the path out. They cite Gisèle Pelicot’s statement (“This is not my shame to carry”) as a powerful model for relocating shame where it belongs.

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