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The Curiosity Shop with Brené Brown and Adam GrantThe Curiosity Shop with Brené Brown and Adam Grant

The Highest Performance Strategy is Caring About People ft. Simon Sinek | The Curiosity Shop

In this episode of The Curiosity Shop, Brené Brown and Adam Grant sit down with their first-ever guest, Simon Sinek. Together, they explore the state of organizations globally, including the chaos hitting executives, the human cost of misaligned incentives, AI-driven layoffs, and leaders playing defense when they should be playing offense. They dig into what makes teams high-performing, why caring deeply about the people you lead isn't soft but essential, and what military cultures of love and loyalty teach us about business. The conversation also moves through nervous system regulation, shame and guilt in parenting and leadership, and what AI can or cannot replace about human connection. This episode is a reminder that the things we've been told to leave out of work, such as love, care, and human connection, may be the most important things we can bring to it. #BrenéBrown #AdamGrant #TheCuriosityShop Don't miss a video! Subscribe NOW: https://www.youtube.com/@TheCuriosityShop About The Curiosity Shop: Research professor Brené Brown and organizational psychologist Adam Grant are partnering on a new weekly podcast grounded in an unflinching commitment to learning and unlearning. At a time when public discourse rewards certainty over inquiry, The Curiosity Shop features two of the world's most sought-after experts on connection, change, and leadership making the case for slowing down, asking better questions, and embracing informed complexity over easy answers. Bringing together their left and right brain sensibilities — she’s a qualitative researcher; he’s a quantitative researcher — they explore some of the defining questions of our time, unpack the research reshaping how we live, lead, and love, and dive deep into the ideas, evidence, and cultural moments intriguing them the most. New episodes drop every Thursday. Part of the Vox Media Podcast Network. Connect with The Curiosity Shop: Instagram: https://www.instagram.com/thecuriosityshop/ Apple: https://podcasts.apple.com/us/podcast/id1730985049 Spotify: https://open.spotify.com/show/3oEPsPKDhPVoNNL7pH5db6?si=e2483abb4eed4b03 Connect with Brené Brown: Instagram: https://www.instagram.com/brenebrown/ LinkedIn: https://www.linkedin.com/in/brenebrown/ Facebook: https://www.facebook.com/brenebrown/ Connect with Adam Grant: Instagram: https://www.instagram.com/adamgrant/ LinkedIn: https://www.linkedin.com/in/adammgrant/ X: https://x.com/adammgrant/ ============================= Chapters: 0:00 Welcome to The Curiosity Shop 2:48 Simon Sinek on the State of Work & Leadership 6:15 AI, Layoffs & Leadership Mistakes 8:44 The Leadership Soccer Analogy 11:50 The Hidden Leaders Inside Every Organization 13:25 Playing to Win vs. Playing Not to Lose 15:49 The Leadership Skill Most People Ignore 19:47 What Elite Tennis Players Teach About Success 23:48 Why Great Teams Outperform Great Individuals 28:25 Leadership, Care & Human Connection 36:40 Do You Love Winning or Fear Losing? 43:03 Organizational Uniqueness Bias 49:46 Audience Q&A: Teaching Kids About Shame 57:16 The Sociology Study on Moral Courage 1:01:12 Cognitive vs. Affective Empathy 1:08:22 How AI Will Affect Jobs 1:12:13 Brené Biggest Concern About AI and Humanity 1:16:13 Final Thoughts Show Notes: http://thecuriosityshop.com/podcast/the-highest-performance-strategy-is-caring-about-people-ft-simon-sinek/ The Highest Performance Strategy is Caring About People ft. Simon Sinek | The Curiosity Shop https://www.youtube.com/@TheCuriosityShop

Brené BrownhostAdam GranthostSimon Sinekguest
Jun 18, 20261h 17mWatch on YouTube ↗

CHAPTERS

  1. Season wrap-up, Stockholm live recording, and why Simon is the first guest

    Brené and Adam open with a season-one update and a brief hiatus announcement, then set the stage for a special live conversation recorded at Brilliant Minds in Stockholm. They introduce Simon Sinek and frame the episode as a discussion about work, leadership, teams, and a global leader Q&A.

  2. The state of work: short-term capitalism, pressure for change, and the transformation dilemma

    Simon argues demand for leadership/humanity work is a symptom of modern short-term, shareholder-first capitalism. He sees a growing middle-driven push to humanize work—paired with the central challenge of how to transform without breaking the business.

  3. AI narratives, layoffs, and the credibility crisis in leadership

    Adam highlights leaders pushing AI adoption while privately planning job cuts, fueling cynicism and “hypocrisy” accusations. Simon adds that many layoffs are framed as “AI-driven” to protect stock price, creating fear and backlash that slows responsible adoption.

  4. Brené’s ‘five-year-old soccer’ analogy: chaotic C-suites and missing player-leaders

    Brené describes today’s executives as overwhelmed by “high fastballs,” reacting without control or anticipation. The antidote is developing the advanced awareness and teamwork skills of experienced players—and recognizing informal ‘player leaders’ who stabilize teams on the field.

  5. Playing to win vs. playing not to lose: fear, threat rigidity, and nervous-system leadership

    The trio unpacks how fear drives defensive, risk-averse behavior that looks like control but accelerates decline. Brené emphasizes nervous system regulation as foundational—without it, leaders can’t manage strategy or people; Adam connects this to threat rigidity and micromanagement.

  6. Making ‘mindfulness’ usable: language, attention, and a core cluster of leadership skills

    Brené shares five foundational capabilities from her research (self-awareness, metacognition, emotional awareness/regulation, mindfulness/attention, systems thinking). Simon argues many human skills fail adoption because of bad “marketing” language—similar to how “purpose” became workable only after he reframed it as “why.”

  7. Elite performance lessons from tennis: joy, interference, and mental training

    Simon describes research suggesting top tennis players separate outcome from identity and sustain energy through love of the game. Brené reframes it as trained mental skill—using “Performance = Potential − Interference” (The Inner Game of Tennis) to show why mindset training becomes the differentiator at the elite level.

  8. Great teams beat great individuals: no-blame cultures, incentives, and ‘team-first’ ethics

    Simon warns organizations misapply team research to individuals and over-reward solo performance. Drawing on F1 (Mercedes) and special operations units, they argue performance comes from no-blame learning, consistency, and incentive systems that reward collective outcomes rather than individual heroics.

  9. Leadership as care: connection is a prerequisite—and narratives can destroy it

    Brené shares research showing genuine care and connection are non-negotiable for effective leadership, citing military contexts where ‘love’ is explicit and operational. Simon adds a practical intervention: interrupt negative narratives about colleagues by broadening possible explanations, restoring grace and reducing corrosive labeling.

  10. Motivation and competition: loving to win vs. hating to lose (and what it reveals)

    A lighter but revealing segment explores whether people are motivated more by the joy of victory or the pain of defeat, with audience participation. Adam adds personality correlates (introversion/extroversion, emotional reactivity/stability), and the conversation detours into introversion, social battery, and overstimulation.

  11. Why change fails: uniqueness bias vs. incentives, and the reality of true transformation

    Adam proposes ‘organizational uniqueness bias’—dismissal of lessons from elite exemplars—as a barrier; Simon counters that incentives dominate behavior. Brené explains transformation as systems-level change that breaks entrenched structures and mental models, takes years, and often triggers significant leadership churn.

  12. Process over deadlines: why leaders demand a date—and how to measure progress responsibly

    Simon argues leaders resist change work because it can’t promise success by a fiscal deadline, like predicting the exact date love will happen. Brené notes performance metrics often improve quickly, but culture takes longer; prematurely declaring victory collapses the effort—an infinite-game problem.

  13. Audience Q&A #1: Teaching kids about shame, guilt, and moral courage

    Brené explains shame vs. guilt (identity vs. behavior) and how parenting language shapes children’s self-talk and long-term outcomes. Simon and Adam connect this to leadership and moral courage, citing military feedback styles and a study of Holocaust rescuers showing parents emphasized consequences for others over harsh punishment.

  14. Audience Q&A #2: Empathy types, burnout, and ‘toxin handlers’ in organizations

    Brené distinguishes cognitive empathy (understanding) from affective empathy (absorbing feelings), arguing the latter drives burnout and shame spirals when people feel responsible to fix others. Simon shares a workplace example of an “empath” becoming an emotional dumping ground; Adam cites research on ‘toxin handlers’ and the need to distribute that role.

  15. Audience Q&A #3: How AI will reshape jobs—and why ‘human’ skills are the bottleneck

    Adam argues jobs are tasks plus relationships, so AI will reshape work more by reallocation than replacement. Brené emphasizes discernment and values-based judgment as the enduring human differentiator, while warning that organizations have underinvested in what makes people human; Simon predicts backlash and mental-health costs if AI strips away social connection and raises productivity demands without relief.

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