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The Curiosity Shop with Brené Brown and Adam GrantThe Curiosity Shop with Brené Brown and Adam Grant

The Highest Performance Strategy is Caring About People ft. Simon Sinek | The Curiosity Shop

In this episode of The Curiosity Shop, Brené Brown and Adam Grant sit down with their first-ever guest, Simon Sinek. Together, they explore the state of organizations globally, including the chaos hitting executives, the human cost of misaligned incentives, AI-driven layoffs, and leaders playing defense when they should be playing offense. They dig into what makes teams high-performing, why caring deeply about the people you lead isn't soft but essential, and what military cultures of love and loyalty teach us about business. The conversation also moves through nervous system regulation, shame and guilt in parenting and leadership, and what AI can or cannot replace about human connection. This episode is a reminder that the things we've been told to leave out of work, such as love, care, and human connection, may be the most important things we can bring to it. #BrenéBrown #AdamGrant #TheCuriosityShop Don't miss a video! Subscribe NOW: https://www.youtube.com/@TheCuriosityShop About The Curiosity Shop: Research professor Brené Brown and organizational psychologist Adam Grant are partnering on a new weekly podcast grounded in an unflinching commitment to learning and unlearning. At a time when public discourse rewards certainty over inquiry, The Curiosity Shop features two of the world's most sought-after experts on connection, change, and leadership making the case for slowing down, asking better questions, and embracing informed complexity over easy answers. Bringing together their left and right brain sensibilities — she’s a qualitative researcher; he’s a quantitative researcher — they explore some of the defining questions of our time, unpack the research reshaping how we live, lead, and love, and dive deep into the ideas, evidence, and cultural moments intriguing them the most. New episodes drop every Thursday. Part of the Vox Media Podcast Network. Connect with The Curiosity Shop: Instagram: https://www.instagram.com/thecuriosityshop/ Apple: https://podcasts.apple.com/us/podcast/id1730985049 Spotify: https://open.spotify.com/show/3oEPsPKDhPVoNNL7pH5db6?si=e2483abb4eed4b03 Connect with Brené Brown: Instagram: https://www.instagram.com/brenebrown/ LinkedIn: https://www.linkedin.com/in/brenebrown/ Facebook: https://www.facebook.com/brenebrown/ Connect with Adam Grant: Instagram: https://www.instagram.com/adamgrant/ LinkedIn: https://www.linkedin.com/in/adammgrant/ X: https://x.com/adammgrant/ ============================= Chapters: 0:00 Welcome to The Curiosity Shop 2:48 Simon Sinek on the State of Work & Leadership 6:15 AI, Layoffs & Leadership Mistakes 8:44 The Leadership Soccer Analogy 11:50 The Hidden Leaders Inside Every Organization 13:25 Playing to Win vs. Playing Not to Lose 15:49 The Leadership Skill Most People Ignore 19:47 What Elite Tennis Players Teach About Success 23:48 Why Great Teams Outperform Great Individuals 28:25 Leadership, Care & Human Connection 36:40 Do You Love Winning or Fear Losing? 43:03 Organizational Uniqueness Bias 49:46 Audience Q&A: Teaching Kids About Shame 57:16 The Sociology Study on Moral Courage 1:01:12 Cognitive vs. Affective Empathy 1:08:22 How AI Will Affect Jobs 1:12:13 Brené Biggest Concern About AI and Humanity 1:16:13 Final Thoughts Show Notes: http://thecuriosityshop.com/podcast/the-highest-performance-strategy-is-caring-about-people-ft-simon-sinek/ The Highest Performance Strategy is Caring About People ft. Simon Sinek | The Curiosity Shop https://www.youtube.com/@TheCuriosityShop

Brené BrownhostAdam GranthostSimon Sinekguest
Jun 18, 20261h 17mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 3:01

    Season wrap, hiatus announcement, and introducing Simon Sinek live in Stockholm

    Brené and Adam open by celebrating the end of season one and previewing a short hiatus with “best of” episodes. They introduce the show’s first-ever guest, Simon Sinek, and set the stage for a live conversation recorded at the Brilliant Minds conference in Stockholm.

    • Season one closing and five-week hiatus plan
    • Format tease: more guest interviews and reflections in future episodes
    • Recording context: Brilliant Minds in Stockholm
    • Simon Sinek introduced (author, optimist, podcaster)
  2. 3:01 – 6:17

    The state of work: rebellion against short-term capitalism and the push for transformation

    Simon argues the demand for their leadership work signals a systemic problem: modern short-term, shareholder-first incentives have eroded humanity at work. He observes a growing “middle-up” desire for organizational transformation—especially from people whose bosses resist human-centered leadership.

    • Critique of Friedman/Welch short-termism and people-as-line-items thinking
    • Rising demand for more human capitalism and enlightened leadership
    • Most common question: how to lead change when your boss is against it
    • Transformation as the dominant organizational challenge now
  3. 6:17 – 8:44

    AI layoffs, hypocrisy, and the leadership narratives that backfire

    Adam highlights leaders pushing AI adoption while quietly planning headcount reductions, fueling distrust and claims of hypocrisy. Simon adds that many layoffs are being justified with AI as a market-friendly story, creating unnecessary fear and a long-term rebellion against AI.

    • AI adoption pressure vs. undisclosed job-cut plans
    • Employee cynicism from “voice” initiatives that aren’t acted on
    • AI used as cover story for over-hiring corrections
    • Narratives shape public fear and slow healthy AI adoption
  4. 8:44 – 13:25

    Brené’s “five-year-old soccer” analogy: fastballs, falling over, and missing player-leaders

    Brené describes today’s C-suite as overwhelmed by constant, high-velocity complexity—reacting like young kids swarming the ball. Effective leadership requires anticipation, situational awareness, and trust, plus “player leaders” (informal captains) who stabilize the team on the field.

    • High uncertainty creates reactive, uncoordinated executive behavior
    • Advanced performance depends on anticipation and maintaining possession
    • Leadership requires trust and productive challenge on teams
    • Informal “player leaders” emerge organically and can’t be forced by title
  5. 13:25 – 15:58

    Playing to win vs. playing not to lose—and the overlooked skill of nervous system regulation

    The conversation shifts to fear-driven leadership, where organizations defend the status quo as the environment shifts beneath them. Brené argues the first capability she looks for is leaders’ ability to regulate themselves—because dysregulation drives micromanagement, rigidity, and bad strategy.

    • Fear puts organizations in defensive posture even when they “have the ball”
    • Threat rigidity: tunnel vision, risk aversion, and reduced experimentation
    • Macro leadership over micro-control in volatile contexts
    • Core capability: regulating the nervous system to lead strategy and people
  6. 15:58 – 19:55

    Future-ready leadership skills and why “mindfulness” needs better language

    Brené outlines a research-based core set of future-ready skills (self-awareness, metacognition, emotional regulation, attention/mindfulness, and systems thinking). Simon explains how changing language (e.g., “why” instead of “purpose”) can make ‘soft’ ideas acceptable and adoptable in workplaces.

    • Core skills: self-awareness, metacognition, emotional regulation, attention, systems thinking
    • Marketing problem: terms like “mindfulness” trigger resistance
    • Language as an adoption lever (Simon’s “why” framing)
    • “Attention” reframing connects to today’s attention crisis
  7. 19:55 – 23:48

    Elite performance lessons from tennis: joy, mindset, and reducing interference

    Using tennis as an analogy, Simon describes how top players sustain dominance through a joyful, resilient mindset that lowers stress over long matches. Brené emphasizes this mindset is trained (not innate) and connects it to ‘The Inner Game of Tennis’: performance equals potential minus interference.

    • Top performers differentiate through mindset more than resources
    • Joyful framing reduces stress and preserves energy late in competition
    • Mindset is trainable and visible over developmental arcs
    • Performance = potential − interference (self-talk, focus, emotional control)
  8. 23:48 – 28:25

    Why great teams beat great individuals: F1, SEALs, incentives, and measuring the right unit

    Simon warns that people misapply team-performance insights to individuals, even though organizations win through team dynamics. They discuss Mercedes F1’s no-blame culture and consistency focus, the SEAL ethos of not letting down the team, and how incentives must reward company/team outcomes.

    • Common error: applying team research to individual performance management
    • Mercedes F1: no-blame problem solving and consistency over ‘fastest’
    • SEALs: fear of letting down the team outweighs fear of death
    • Shift incentives from individual bonuses to shared/company performance
  9. 28:25 – 36:36

    Care, connection, and changing destructive workplace narratives about people

    Brené shares research showing caring about and connecting with people is a prerequisite for effective leadership, supported by military examples that demand even deeper bonds. Simon introduces a practical practice: interrupt negative narrative-making about colleagues to create grace, curiosity, and better performance.

    • Care and connection as non-negotiable leadership prerequisites
    • Military leadership emphasizes deep appreciation and loving bonds to stay alive
    • Narratives at the top spread and shape how others treat someone
    • Team norm: interrupt character judgments; broaden explanations; offer grace
  10. 36:36 – 42:56

    Do you love winning or fear losing? Motivation styles, competitiveness, and introversion

    A lighter segment explores whether people are driven more by the love of winning or the fear of losing, with audience participation. The discussion detours into introversion, stimulation, and social battery drain—highlighting how temperament shapes motivation and interaction preferences.

    • Two motivators: love winning vs. hate losing (audience split)
    • Personal stories (pickleball, trophies, self-competition)
    • Introversion/extroversion and emotional reactivity influence orientation
    • Introverts’ social battery drains faster, especially in groups/eye contact
  11. 42:56 – 49:47

    Why organizations resist change: incentives, systems thinking, and the time horizon problem

    Adam raises “organizational uniqueness bias,” but Simon argues misaligned incentives are the bigger barrier. Brené explains transformation means breaking systems and changing mental models—work that takes years—while Simon adds leaders demand predictable timelines, undermining disciplined, process-based change.

    • Barriers to adoption: uniqueness bias vs. misaligned incentives
    • Transformation breaks systems; churn is common; mental models are hardest
    • Iceberg model: events → patterns → structures → mental models
    • Change can’t be promised on a fiscal timeline; discipline beats deadlines
  12. 49:47 – 53:52

    Audience Q&A: talking to kids about shame (and why irrelevance is the workplace shame trigger)

    Brené answers how to discuss shame with children by demystifying it and teaching the difference between shame (“I am bad”) and guilt (“I did something bad”). She connects this to leadership by noting today’s biggest professional shame trigger is fear of irrelevance, especially amid rapid change and AI anxiety.

    • Workplace shame spike driven by fear of irrelevance
    • C-suite frustration with senior leaders’ “knower” mental model over learning
    • Kid-friendly framing: shame vs. guilt; focus on behavior not identity
    • Research: shame-prone self-talk correlates with risky outcomes; guilt-prone is protective
  13. 53:52 – 59:41

    Moral courage and empathy: consequences for others, Holocaust rescuers study, and empathy as shame antidote

    Simon shares a military story illustrating how emphasizing who you let down can shape behavior without identity-shaming—though Brené cautions it can still trigger “I am a disappointment” for some. Adam brings in the Oliner & Oliner research on Holocaust rescuers, linking moral courage to parenting that highlighted impact on others, and Brené emphasizes empathy as the antidote to shame.

    • Behavior accountability framed through impact on others (vs. “you’re stupid”)
    • Risk: messages can be internalized as identity shame depending on wiring/history
    • Holocaust rescuers vs. bystanders: parenting emphasized consequences for others
    • Shame thrives on judgment/secrecy/silence; empathy creates a hostile environment for shame
  14. 59:41 – 1:07:25

    Cognitive vs. affective empathy: burnout, ‘toxin handlers,’ and asking “fix or hold space?”

    Brené distinguishes cognitive empathy (understanding without absorbing) from affective empathy (taking on others’ feelings), arguing the latter fuels burnout and shame spirals. Simon and Adam add examples of ‘empaths’ becoming dumping grounds at work, and they offer a simple trust-building practice: ask whether someone wants solutions or presence.

    • Over-empathy can become enmeshment and accelerate shame/self-criticism
    • Cognitive empathy vs. affective empathy (burnout/compassion fatigue driver)
    • Workplace “toxin handler” risk when emotional labor concentrates in one person
    • Practical tool: “Do you want me to fix or hold space?” (and recalibrate midstream)
  15. 1:07:25 – 1:16:28

    Audience Q&A: how AI will affect jobs—and Brené’s biggest concern about humanity

    Adam argues AI will reshape tasks but not eliminate the relational nature of jobs; roles are bundles of tasks and relationships. Brené and Simon stress discernment, human judgment, and caring can’t be automated, warning that if AI strips human interaction, well-being will decline; Brené’s core worry is we’ve undertrained what makes us human.

    • Jobs = tasks + relationships; AI changes both, not just task lists
    • Radiology example: AI assists analysis but humans deliver judgment and care
    • Tech often ignores social needs; humans will resist fully dehumanized systems
    • Big concern: ‘what saves us is being human,’ but organizations devalue human skills
  16. 1:16:28 – 1:17:41

    Closing remarks: connection, moral imagination, and season hiatus reminder

    They close by underscoring that people ultimately want belonging, connection, and moral imagination—even if organizations dismiss these as ‘mushy.’ Brené and Adam wrap the live event and reiterate the show’s hiatus plans and where to find more about Simon.

    • People want to feel seen, understood, and connected
    • Students’ backlash signals a demand for moral imagination, not techno-hype
    • Thanks to audience and Simon; wrap of live Stockholm recording
    • Hiatus reminder and where to find resources/links

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