EVERY SPOKEN WORD
15 min read · 3,057 words- 0:00 – 0:23
No valuation negotiation: founders name the price and Standard accepts or passes
- DCDalton Caldwell
We don't wanna negotiate with people over valuation.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
And you could talk to any of the nine companies that got in and ask them.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
We didn't negotiate on valuation. We just gave them what they saw on the app. We never talked about it.
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
Like, it was, it was reading the application. We're like, "Great." Like, there was no discussion.
- MSMichael Seibel
That was the deal. [laughs]
- DCDalton Caldwell
That was the deal. Isn't that awesome?
- MSMichael Seibel
It's awesome.
- DCDalton Caldwell
'Cause, dude, I don't wanna... Dude, I, I don't negotiate valuation with founders. That's no fun.
- MSMichael Seibel
[upbeat music]
- 0:23 – 1:20
Why Standard Capital exists: bring YC-style simplicity to the Series A
- MSMichael Seibel
All right. This is Dalton + Michael, and today we're gonna get an update from Standard Capital. So you funded a bunch of companies. You know stuff now that you didn't know before.
- DCDalton Caldwell
Yeah.
- MSMichael Seibel
Why don't we just start with, like, remind people what the process was. Like, what, what was the process? What was the innovation for this thing?
- DCDalton Caldwell
Yeah. I mean, look, the, the idea for Standard was to take what we know worked well from Y Combinator-
- MSMichael Seibel
Mm-hmm
- DCDalton Caldwell
... and apply it to the next round. And so-
- MSMichael Seibel
To Series As.
- DCDalton Caldwell
Yeah, to Series As.
- MSMichael Seibel
Yes.
- DCDalton Caldwell
Because, look, we... How many companies have you and I funded at YC?
- MSMichael Seibel
Oh, a lot. [laughs]
- DCDalton Caldwell
A thousand, uh, each.
- MSMichael Seibel
Yeah. [laughs]
- DCDalton Caldwell
A lot of companies.
- MSMichael Seibel
A lot of companies.
- DCDalton Caldwell
Part of the job at YC was to help founders raise the A.
- MSMichael Seibel
Yes.
- DCDalton Caldwell
And so I had a pretty good mental model of what they were experiencing.
- MSMichael Seibel
Yes.
- DCDalton Caldwell
And it was funny how-
- MSMichael Seibel
And we also raised As ourselves.
- DCDalton Caldwell
That's... So there was that.
- MSMichael Seibel
Yes.
- DCDalton Caldwell
Um, it was funny how little, uh, overlap there was on the process to get into YC with raising the next round. It was an entirely different skill, and the idea was to make it kinda the same thing.
- 1:20 – 1:37
First cycle results: nine companies funded (with limited public announcement so far)
- MSMichael Seibel
So how many companies did y'all end up funding?
- DCDalton Caldwell
So far, we have funded nine companies.
- MSMichael Seibel
Okay.
- DCDalton Caldwell
And that is not announced anywhere, in fact. Maybe by the time-
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
... maybe by the time we, uh, release this video, that will be-
- MSMichael Seibel
Nice. Breaking news. [laughs]
- DCDalton Caldwell
So far, two have been announced and are on our website as of the moment we're recording this.
- 1:37 – 3:28
Unexpected demand: strong word-of-mouth drove far more applications than expected
- MSMichael Seibel
And then biggest thing you learned, the biggest kind of headline takeaway now that you've run one cycle, either something that's been reconfirmed or something that's new that you didn't expect.
- DCDalton Caldwell
I think what really surprised, uh, PB and Brian and myself-
- MSMichael Seibel
Yes
- DCDalton Caldwell
... is the following: How many times have we coached founders on launching?
- MSMichael Seibel
Mm-hmm.
- DCDalton Caldwell
What do we say? We say, "Look, founder, you're gonna have to launch and launch again and launch again, and no one will have heard of your thing."
- MSMichael Seibel
Yep.
- DCDalton Caldwell
"So just, like, keep launching, and it'll take years. And then someday, maybe people will hear of it."
- MSMichael Seibel
[laughs] Will know of... know the name of your company.
- DCDalton Caldwell
Will have heard of it, right? Like, that's-
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
And so this was kind of like my internal thing-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... which is, you know, uh, some folks would know about what we're doing-
- MSMichael Seibel
Sure
- DCDalton Caldwell
... but I didn't-
- MSMichael Seibel
Sober expectation.
- DCDalton Caldwell
Yeah, precisely.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
And the good news is we were surprised that, um, it seems like everyone heard about it. And we got way more applications than we expected, and I had to go read a lot of applications.
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
I basically... I scheduled a small amount of time to read applications, and I needed about three times as long as I had scheduled.
- MSMichael Seibel
You were fucked by applications again, Dalton. [laughs]
- DCDalton Caldwell
Of course. Dude, I had to work through... You, you understand.
- MSMichael Seibel
Just keep on doing this to yourself. [laughs]
- DCDalton Caldwell
I keep doing this to myself. I'm, I'm happy of doing this. Um, but again, I was, I had a smile on my face as I, as I ruined another family vacation on-
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
So that was great, and then we had to... Not had to. We were, we had the excitement of interviewing lots of companies, way more than we expected. So again, it kinda messed all of our schedules up in a very high-quality way.
- MSMichael Seibel
That's cool.
- DCDalton Caldwell
And what was cool is we were like, "Wow, these are really good companies."
- 3:28 – 4:29
The end-to-end timeline: a two-week decision process with two meetings
- MSMichael Seibel
... you know, [laughs] in the trenches. [laughs] And, um, to your point about kind of the word of mouth got out there, this was just a different process, right? So, like, give me a sense from the deadline-
- DCDalton Caldwell
Yep
- MSMichael Seibel
... of applying. Give me a bit of a timeline here-
- DCDalton Caldwell
Sure
- MSMichael Seibel
... from when I knew I was gonna have a Series A, and, like, walk me through that timeline.
- DCDalton Caldwell
Sure thing. So within, um, let's call it five days, seven days of the application deadline-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... everyone that we, uh, did a f- first round of interviews with-
- MSMichael Seibel
Yep
- DCDalton Caldwell
... we did the first round of interviews. So we're talking about a, about a week after the application deadline.
- MSMichael Seibel
So you read the applications and did first interviews within a week.
- DCDalton Caldwell
Yeah. Or we got the invites out by then.
- MSMichael Seibel
Oh, invites.
- DCDalton Caldwell
Again with invites.
- MSMichael Seibel
Invites. Yeah, yeah, yeah. Yes. Great.
- DCDalton Caldwell
No, but we did them all immediately.
- MSMichael Seibel
Great, great, great, great.
- DCDalton Caldwell
And then the way the Standard process works is there's two meetings.
- MSMichael Seibel
Yes.
- DCDalton Caldwell
So then we had a second meeting-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... for the folks that were most promising from the first round.
- MSMichael Seibel
Okay.
- DCDalton Caldwell
And that was in person.
- MSMichael Seibel
Okay.
- DCDalton Caldwell
And so we met at, with everyone in person.
- MSMichael Seibel
Great.
- DCDalton Caldwell
And then we made the final decision two days after that.
- MSMichael Seibel
Okay.
- 4:29 – 5:07
Founder time cost: ~4 hours for a yes/no, plus lightweight diligence
- DCDalton Caldwell
And so the whole shebang was two weeks. The total amount of time that the founders spent was the amount of time they spent on the application-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... the first interview-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... which is longer than a YC interview.
- MSMichael Seibel
Okay.
- DCDalton Caldwell
Um, it's 20 minutes.
- MSMichael Seibel
Oh. [laughs]
- DCDalton Caldwell
[laughs]
- MSMichael Seibel
Danger. [laughs] Clear my calendar.
- DCDalton Caldwell
Um, and then a second meeting, which was-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... in person-
- MSMichael Seibel
Okay
- DCDalton Caldwell
... and was 30 minutes.
- MSMichael Seibel
Okay.
- DCDalton Caldwell
And so if you just think about how much time does the sp- the, the, the founders spend-
- MSMichael Seibel
Well, they had to spend a lot of time backchanneling, right?
- DCDalton Caldwell
Yeah, true. [laughs]
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
Um, it was time efficient, and we got back to folks fast. And again, it's not everyone... You know, the vast majority of people did not get a yes.
- MSMichael Seibel
Of course.
- DCDalton Caldwell
But in terms of how much time they spent-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... that's-
- 5:07 – 6:25
How to apply well: treat the application as a PMF and scale-thinking exercise
- MSMichael Seibel
What is a good applica- You, after reading the applications, give me a sense of what you felt like a good application time-wise would've taken to writ- to write.
- DCDalton Caldwell
A couple hours. I actually asked a couple of founders.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
There's one where it took a little bit more for her. When I talked to her about it-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... she, I think she said three. But I think similar to the YC application, it's kinda smart to fill it out and answer the questions for yourself. There's a lot of questions about how this gets really big-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... that I think every founder-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... should go fill out. And so it's actually a little different than a YC application in that sense-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... 'cause we're asking more product/market fit type questions.
- MSMichael Seibel
Okay.
- DCDalton Caldwell
I would recommend going through the exercise.
- MSMichael Seibel
So you're basically telling me in, let's call it a four hours of active time investment in a founder, I get a yes/no on a Series A.
- DCDalton Caldwell
Yep.
- MSMichael Seibel
I'm just thinking about the number of times where you and I spent four hours talking to a found- just our time talking with the founder. Let alone the-
- DCDalton Caldwell
About the Series A
- MSMichael Seibel
... about the Series A, right? [laughs]
- DCDalton Caldwell
[laughs]
- MSMichael Seibel
Not deck editing, not pitching, not back and forths. That's different.
- DCDalton Caldwell
Yeah. And again, a lot of these cases, like, we really... We did due diligence.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
And so that meant people had to send us-
- MSMichael Seibel
You guys like to do due diligence. [laughs]
- DCDalton Caldwell
Well, we were like, "Send us a bunch of stuff."
- MSMichael Seibel
Oh, yeah. Yeah.
- DCDalton Caldwell
And if you-... are properly run, it should not be hard to send us some stuff.
- MSMichael Seibel
Yes.
- DCDalton Caldwell
Does that make sense? And so it's our job to, like, dig through it to do all the diligence.
- 6:25 – 7:07
Advice for cycle two: apply early, apply multiple times, and reuse your prior application
- MSMichael Seibel
Yeah. You're gonna have a new application cycle.
- DCDalton Caldwell
Yep.
- MSMichael Seibel
What is an interesting piece of advice you would give future applicants?
- DCDalton Caldwell
We are setting this up to really reward multiple-time applicants-
- MSMichael Seibel
Okay
- DCDalton Caldwell
... where once you apply once, if you wanna apply again, just use mostly the same application.
- MSMichael Seibel
Yep, yep, yep.
- DCDalton Caldwell
[laughs] And then just change the things that are different.
- MSMichael Seibel
That's very YC similar. [laughs]
- DCDalton Caldwell
Right, right? And we would actually encourage folks to apply earlier or if they're not even sure.
- MSMichael Seibel
Sure.
- DCDalton Caldwell
Um-
- MSMichael Seibel
No penalty for that.
- DCDalton Caldwell
No penalty for it. In fact, it's good.
- MSMichael Seibel
That was a big YC one too, right? Two data points is so easy. Like, oh, what, what, what's changed in the last three months? That was just so much easier to get excited.
- DCDalton Caldwell
Exactly.
- MSMichael Seibel
Yeah.
- 7:07 – 9:29
Founder-set valuation: what worked, what didn’t, and why Standard won’t counter
- DCDalton Caldwell
So that's, that's one, and then I think number two, we're doing something that no one had ever done before, which is have founders name their own price and state their valuation.
- MSMichael Seibel
Yes.
- DCDalton Caldwell
And some folks had a really easy time with that-
- MSMichael Seibel
Mm-hmm
- DCDalton Caldwell
... and picked really good valuations, um, relative to their traction.
- MSMichael Seibel
Mm-hmm.
- DCDalton Caldwell
Does that make sense? Like, some folks that had tons of traction picked higher valuations. Some folks with less traction picked lower, and so that's good.
- MSMichael Seibel
Yes.
- DCDalton Caldwell
And those were the people that got in.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
There were some folks that I think did not do themselves any favors around valuation, and I don't know, maybe they didn't get advice from people or-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... and again, just to be super clear, for the record here, we don't wanna negotiate with people over valuation.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
And you could talk to any of the nine companies that got in and ask them.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
We didn't negotiate on valuation. We just gave them what they said on the app. We never talked about it.
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
Like, it was, it was reading the application. We're like, "Great." Like, there was no discussion.
- MSMichael Seibel
That's the deal. [laughs]
- DCDalton Caldwell
That was the deal. Isn't that awesome?
- MSMichael Seibel
[laughs] It's really cool.
- DCDalton Caldwell
'Cause, dude, I don't wanna... Dude, I... I know. Negotiate valuation with founders? That's no fun. And so I do think there are some folks, maybe some feedback to have other folks that-
- MSMichael Seibel
Hmm
- DCDalton Caldwell
... might wanna think about that a little bit, and I, I tried to dig into it when I spoke with them.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
And I think they would often admit they hadn't thought about it much, and they were just kinda basing it on other rounds that they had heard about.
- MSMichael Seibel
It's a cool and different model to kind of ask the founder to make this question versus, like, theoretically the market-
- DCDalton Caldwell
Yep
- MSMichael Seibel
... in Series A land will make this determination. On the other hand, it's kind of, like, refreshing to be how much money do you want to accomplish what goal you want to accomplish, and how much of your company do you want to sell to do that?
- 9:29 – 10:35
How to think about valuation: higher price means a much higher bar
- DCDalton Caldwell
I think it's folks were shocked that we'd just reject them instead of negotiate over price.
- MSMichael Seibel
So it was just, like, a misunderstanding of what-
- DCDalton Caldwell
I think so. I think they-
- MSMichael Seibel
Yeah, yeah
- DCDalton Caldwell
... it's like, cool.
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
No.
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
Because again, we have so many applicants.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
We're gonna spend our time-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... with folks where, again, some folks had higher prices but had crazy traction.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
So we'd rather spend the time with the fastest growing startups that are growing, you know-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... 10X year over year-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... on the higher prices.
- MSMichael Seibel
Yeah. Wow.
- DCDalton Caldwell
I think the missing information was like, yeah, we're not, we're not gonna counter. We'll just not.
- MSMichael Seibel
It's almost funny 'cause from that perspective, it's kind of like read the manual. Like, we were serious.
- DCDalton Caldwell
A little bit.
- MSMichael Seibel
Like, like, this is... We don't negotiate these deals.
- DCDalton Caldwell
Yeah. I mean, and you should think about it linearly, which is if someone was to choose a 120 post-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... their odds of acceptance, the bar is twice as high as 60 post.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
It's not, like-
- MSMichael Seibel
Yeah
- 10:35 – 11:25
Standard as an opt-out from traditional fundraising: no deck, no VC tour required
- MSMichael Seibel
Yeah. That's tricky. It's funny 'cause I think that I remember in YC days some group of people, you know, being like, "Oh, now that we're in, it's time for you to pitch us. Why would you do YC?" And it was kinda like, no, no, no, like, it's completely up to you. If you don't wanna do it, don't... Like, don't do it. [laughs]
- DCDalton Caldwell
Yeah.
- MSMichael Seibel
And it was this, oh, this isn't like normal. Like, we purposely built this to not be like normal fundraising.
- DCDalton Caldwell
Yes.
- MSMichael Seibel
Like, that was-
- DCDalton Caldwell
This is a way to opt out.
- MSMichael Seibel
[laughs] It's-
- DCDalton Caldwell
This is like a opt out move.
- MSMichael Seibel
Yes.
- DCDalton Caldwell
Which is you could do this or you could do that.
- MSMichael Seibel
[laughs] It's not like a mush. It's like it's a different thing.
- DCDalton Caldwell
Like, this is a different... Yeah.
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
And those are the folks that did... that got in.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
Again, like, the, the folks that were really successful with our process-
- MSMichael Seibel
Yeah. They wanted that
- DCDalton Caldwell
... they were like, "We haven't talked to any investors. We haven't built a deck."
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
"We just applied."
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
"And if we get in, we're gonna do it."
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
And that's exactly what happened.
- 11:25 – 12:39
Critique of traditional VC assumptions: ‘we already know all the good companies’
- MSMichael Seibel
Yeah. I did talk to a number of VCs who were like, "No, but people, you know, one, this is an important skill, pitching your company with a slide deck." And I'm like-
- DCDalton Caldwell
[laughs]
- MSMichael Seibel
... interesting. Okay. Sure. Um, I don't know that I'd put that on the top five most important skills- [laughs]
- DCDalton Caldwell
[laughs]
- MSMichael Seibel
... for building a great company, but fair, great, sure. Or two, this was a really common one. It's like we have complete knowledge of the good companies, and we are already actively scouting, communicating. And, like, we know everyone is good. Which I just remember that was how people felt-
- DCDalton Caldwell
Yeah
- MSMichael Seibel
... with YC. It's like, well, obviously it's gonna be full of shit companies 'cause we know all the good founders.
- DCDalton Caldwell
And again, think about the, the ramifications of that.
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
If you actually think you know all the good companies, shut down.
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
Like, shut down your fund, please.
- MSMichael Seibel
[laughs]
- DCDalton Caldwell
'Cause you're admitting it's a zero-sum game with no margin.
- MSMichael Seibel
Yes, yes.
- DCDalton Caldwell
[laughs] Like, if that's your mentality-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... leave the industry.
- MSMichael Seibel
Yeah, yeah, yeah.
- DCDalton Caldwell
Because it means you're so, like-
- MSMichael Seibel
Yeah
- DCDalton Caldwell
... disillusioned-
- MSMichael Seibel
Yes
- DCDalton Caldwell
... with the work-
- MSMichael Seibel
Yes. You're less than commodity dollars and-
- DCDalton Caldwell
... you don't love the work.
- MSMichael Seibel
Yes, yeah.
- DCDalton Caldwell
That's a sign-
- MSMichael Seibel
Yes
- DCDalton Caldwell
... you shouldn't do this anymore.
- 12:39 – 13:53
Next application window: early January deadline, late applications accepted
- MSMichael Seibel
That's fair. So, uh, last but not least, when is the next time people can apply? And the question I always got, can I apply late?
- DCDalton Caldwell
Yep. The next deadline is going to be in early January.
- MSMichael Seibel
Okay.
- DCDalton Caldwell
And so we're gonna open up applications in sort of, like, late December, so lots of time. It'll be kinda quiet, I presume, for a lot of folks in that time of the year.
- MSMichael Seibel
Sure.
- DCDalton Caldwell
So good time to, to work on your a- application there.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
And then, yes, you can totally apply late. We are... I read all the applications that come in, definitely looking at the late ones.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
The advantage for us of folks all applying around the deadline is we can just, like, crank through these things super fast and do a ton of interviews in one day.
- MSMichael Seibel
Yeah, yeah.
- DCDalton Caldwell
And it's, it's super efficient.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
And so that is the, the benefit.
- MSMichael Seibel
Yeah.
- DCDalton Caldwell
But yeah, I've been reading every application as they come in.
- MSMichael Seibel
I always love when we got that question at YC. It's like, sure. Like, just, like, you know, like, let's not make this... The number of times we got, like, got the question, "Can I apply late?" And I'm like, there's a thing on there. Just do it.
- DCDalton Caldwell
[laughs]
- MSMichael Seibel
Just do it, or don't do it. Anyways, this sounds like a great update. I look forward to learning what you guys learn after cycle two.
- DCDalton Caldwell
Sounds good. Thanks, Michael.
- MSMichael Seibel
Cheers. [outro music]
Episode duration: 13:55
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Transcript of episode 0gOelmalO70
