Josh Kaufman: Why an MBA never beats five fundamentals

ℹ️ EPISODE INFO

Released

July 15, 2024

Duration

2h 6m

Channel

The Diary of a CEO

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

This episode will teach you everything you would learn in a business degree, saving you $200,000 and 10,000 hours Josh Kaufman is a renowned business expert and the author of the international best-selling book, ‘The Personal MBA’ which has sold over 900,000 copies worldwide. He is also the author of books such as, ‘The First 20 Hours’, and ‘How to Fight a Hydra’. 00:00 Intro 02:00 Why Did You Write The Personal MBA 04:32 What Is An MBA? 10:30 Should You Do A MBA? 14:19 How Difficult Is Starting And Running A Business? 16:57 First Steps To Setting Up A Business 19:29 Loads Of Business Are Finding Problems To Solve 27:49 How To Give Value To The End Consumer 35:47 How Do You Find Out If Your Idea Is Good? 39:11 This Is The Wrong Approach When Starting A Business 40:49 Why Should You Start With Value? 42:35 How To Market 44:04 Psychology & Marketing 46:06 Creating A Drive In The Marketing Strategy 48:23 Think Different 50:52 Be Brave To Do Something Completely Different 58:39 How To Become A Good Marketer 01:00:31 The Sales Piece In Any Business 01:04:38 Customer Service Matters 01:06:09 The Sales Framework 01:13:06 How Important Is Hiring? 01:14:50 What Role Does Competition Play? 01:19:09 Let's Talk Money 01:24:17 What Numbers Should I Pay Attention To? 01:26:35 Experimenting 01:34:55 Every Complex System Starts In A Simple Way 01:39:06 Mastering A Job 01:43:54 Ten Major Principles To Learn Anything 01:55:24 Removing Any Friction In The Process 02:01:38 Last Guest Question Are you ready to think like a CEO? Gain access to the 100 CEOs newsletter here: ⁠https://bit.ly/100-ceos-newsletter You can purchase Josh’s book, ‘How to Fight a Hydra’, here: https://amzn.to/4f1qJa4 Follow Josh: Twitter - https://g2ul0.app.link/SznbYyhi9Kb Follow me: https://g2ul0.app.link/gnGqL4IsKKb Microphone shock mount sign up link: https://manage.kmail-lists.com/subscriptions/subscribe?a=QSijwy&g=UzaR3h You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb Sponsors: Shopify: http://shopify.com/bartlett

🎤 SPEAKERS

• Josh Kaufman

  guest

• Narrator

  other

• Steven Bartlett

  host

🧾 EPISODE SUMMARY

In this episode of The Diary of a CEO, featuring Josh Kaufman and Narrator, Josh Kaufman: Why an MBA never beats five fundamentals explores build Million-Dollar Businesses By Mastering Five Simple, Human-Centric Fundamentals Josh Kaufman explains that every business, from tiny startups to global corporations, is built on five universal parts: value creation, marketing, sales, value delivery, and finance. He argues most people dramatically overcomplicate business and don’t need an expensive MBA to understand or practice it—clear concepts, simple arithmetic, and observation of human behavior go a long way.

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