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The Diary of a CEOThe Diary of a CEO

How To Build A Following Of 10 Million: Mrwhosetheboss | E95

This weeks episode entitled ''How To Build A Following Of 10 Million Youtube Subscribers: Mrwhosetheboss" topics: 0:00 Intro 02:14 Your early years 12:02 Building confidence & practicing gratitude 22:38 Playing out your dream to the detriment of myself 31:18 Hard work 35:43 What made you go after your calling? 42:09 How do you maintain meaningful relationships? 59:43 Money 01:06:34 How do you enjoy aspects outside the excitement of YouTube? 01:11:27 Your growth on Youtube 01:18:52 The biggest misconceptions of you as a Youtuber 01:22:18 What are your motivations now? Arun: https://www.youtube.com/user/Mrwhosetheboss https://twitter.com/Mrwhosetheboss?s=20 https://www.instagram.com/mrwhosetheboss/?hl=en Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/ Sponsor - https://uk.huel.com/

Arun Maini (Mrwhosetheboss)guestSteven Bartletthost
Aug 30, 20211h 33mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 11:00

    Bullying, Insecurity, And Escaping Into Tech

    Arun recounts his early life as a lanky, unpopular Asian kid who played chess at a predominantly white school, often called ugly and sidelined. Receiving his first low-end smartphone at 14 became his escape and obsession, setting the foundation for his YouTube journey and his initial drive for validation.

  2. 11:00 – 25:20

    From First Upload To Turning Down PwC

    Arun walks through his early YouTube journey, from his first tutorial video on a ZTE Blade to modest early view counts that felt huge at the time. He balances strong academic performance in maths and economics with growing YouTube traction, ultimately rejecting a consulting offer from PwC to pursue the more exciting, uncertain creator path.

  3. 25:20 – 34:10

    Confidence, Cosmetic Insecurity, And Mechanical Self‑Improvement

    The discussion shifts to confidence: how YouTube feedback can be both a growth accelerator and emotional minefield, and how Arun built a robust self-image. He shares the story of fixing his crooked nose via surgery and outlines his philosophy of proactively addressing solvable issues while accepting unchangeable traits.

  4. 34:10 – 43:40

    Gratitude, Happiness, And The Trap Of Conditional Success

    Steven and Arun explore whether internal work or external success truly resolves insecurity. They converge on gratitude as a practice that counters humans’ negativity bias and the 'I’ll be happy when…' trap, using vivid examples of health scares and income plateaus to underline how easily we overlook current blessings.

  5. 43:40 – 55:20

    Burnout: From One Video A Day To Working Smarter

    Arun recounts the period after university when he pushed himself to create a video every day for six months, sacrificing sleep, social life, and wellbeing. A breaking-point breakdown on camera led him to radically reassess his approach and switch from brute-force output to strategic, high-leverage work guided by analytics.

  6. 55:20 – 1:09:20

    Hard Work, Meaning, And Finding Your Path

    The pair dissect the value and danger of hard work, emphasizing the difference between meaningful and meaningless grind. They discuss how young people can discover their calling, the systemic pressure to choose careers early, and the balance between practical obligations and refusing to tolerate lifelong misery.

  7. 1:09:20 – 1:19:40

    Relationships, Loneliness, And The Cost Of Ambition

    They explore friendships and romantic relationships in the context of extreme ambition and irregular schedules. Arun describes his small circle of six close friends, his emphasis on in-person quality time, and the difficulty of long-distance or time-zone-separated relationships, while Steven shares his struggles with loneliness despite external success.

  8. 1:19:40 – 1:29:20

    Money, Materialism, And Resisting The Gold-Brick Phone

    The conversation moves to money and consumerism: how early income led Arun to buy Amazon treats, and how he later realized his true desires cost little. They mock extreme luxury purchases like a $170,000 smartphone with a gold brick that disables its own cameras, using it to illustrate emptiness at the end of pure material pursuit.

  9. 1:29:20 – 1:39:10

    Social Media, Dopamine, And Detoxing From The High

    Arun analyzes the dopamine mechanics of social media and YouTube success, admitting that viral videos create a rush that everyday life struggles to match. He shares tactics like scheduling notifications and doing periodic 'dopamine detoxes' to recalibrate his brain so he can still enjoy simple, offline experiences.

  10. 1:39:10 – 1:56:00

    Data-Driven Creativity And Audience-First Content Strategy

    The focus returns to YouTube mechanics: why some big channels stall, why 'make what you love and they will come' is flawed advice, and how Arun uses analytics to refine every frame. He outlines implicit vs explicit feedback, the rare times you must lead audiences with something new (like the iPhone), and gives Steven practical structural advice for this podcast.

  11. 1:56:00

    Incompletable Goals, Purpose, And Loving The Process

    In closing, Arun articulates his overarching goal: to be synonymous with tech, a target he admits is vague, likely unmeasurable, and wouldn’t materially change his life if achieved. He frames this kind of never-finished mission as the healthiest form of ambition, because it orients his efforts while allowing him to enjoy everyday wins and maintain a simple, relationship-centered personal life.

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