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The Diary of a CEOThe Diary of a CEO

Piers Morgan: Dealing With Repeat Failure, Death Threats & Regrets | E137

This episode is part of our USA series, over the coming weeks you will get to see some incredible conversations with guests the likes of which we’ve never seen before. Bringing more value, more incredible stories, and more world-beating expertise. Piers Morgan is a journalist and television host who hasn't stayed out of the headlines since being made the youngest newspaper editor in Britain when he took over the News of the World at the age of 28, almost 30 years ago. Over the years he has attracted controversy for his disputed tactics in breaking news stories and television interviews. 0:00 Intro 01:49 What made you the person we see today? 09:17 Mental resilience vs mental health 27:26 How did you get ahead so quickly in your career? 38:30 Marketing yourself using controversy 47:33 How have you dealt with your ups and downs? 53:27 What would it take for you and Meghan Markle to make up? 01:01:37 The effect your media appearance has on your children 01:03:50 When does Piers Morgan cry? 01:08:16 Piers Morgan Uncensored 01:12:31 The last guest's question Piers: https://twitter.com/piersmorgan https://www.instagram.com/piersmorgan/ Piers Morgan Uncensored: https://www.youtube.com/c/PiersMorganUncensored/featured Our Clips channel: https://www.youtube.com/channel/UCnjgxChqYYnyoqO4k_Q1d6Q/videos Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX FOLLOW: Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/ Sponsors: Huel - https://my.huel.com/Steven Craftd - https://bit.ly/3LLgrwj Location courtesy of The Nightfall Group: www.nightfallgroup.com

Steven BartletthostPiers Morganguest
Apr 25, 20221h 13mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:001:49

    Intro

    1. SB

      Could you do me a quick favor if you're listening to this? Please hit the Follow or Subscribe button. It helps more than you know, and we invite subscribers in every month to watch the show in person.

    2. PM

      Opinions, to me, are the spice of life. If you don't have an opinion, there's something wrong with you. I'm Piers Morgan Uncensored. Show some damn respect. Why do you want to deport me? Am I allowed to respond yet? I'm a news junkie, and it started when I was six or seven. And then, as I got through my teens, I became very opinionated. I read a report last year that said 33 million people in Britain are mentally ill. No, they're not. It's crap. We're spending too much time encouraging a kind of wallowing in self-pity.

    3. SB

      People will misunderstand the use of the word.

    4. PM

      Yeah, but hang on, hang on.

    5. SB

      The risk I see is being the judge of whether someone's feelings are worthy of the emotion.

    6. PM

      I'm done with this. I left on a point of principle, and the principle was, I'm entitled to my opinion. Why should my sons be exposed to death threats simply for being my children? Cancel culture's a virus as deadly over time as the coronavirus. The public wants someone to cancel cancel culture. I want to stimulate debate and to get to some kind of truth.

    7. SB

      Have you ever regretted anything you've said? So without further ado, I'm Steven Bartlett, and this is The Diary of a CEO: USA Edition. I hope nobody's listening, but if you are, then please keep this to yourself. (instrumental music) Piers.

    8. PM

      Steven. (laughs)

    9. SB

      This is quite, quite interesting. You're usually on the, uh, the other side of the table.

    10. PM

      I already feel uncomfortable.

    11. SB

      (laughs)

    12. PM

      I've, I've watched your stuff. You're, you're forensic. You know, you go deep, and I'm like, "I don't know."

    13. SB

      (laughs)

    14. PM

      I don't really know why I'm doing it, other than at least one of my sons is a massive fan of yours and said, "Daddy, you gotta do this podcast. Everyone listens to this podcast. So whatever you're doing, it's working, so I'm here."

    15. SB

      Mm-hmm. You make great kids. Well, thank you for being here.

  2. 1:499:17

    What made you the person we see today?

    1. SB

      Um, the th- the thing ... I was think, sat up just thinking, where do I start with this conversation? And honestly, the, the, the p- the center point of my curiosity is how you came to be the person you are today. And I looked through your story, especially your early years-

    2. PM

      Mm-hmm.

    3. SB

      ... the loss of your father, c- certain experiences you've had when you were younger. You're a self-aware guy. You're an honest man. What are the factors at that pre-teen age that went into making Piers Morgan the man that we all know as this media anomaly?

    4. PM

      I'm a junkie. I'm a news junkie, and it started when I was six or seven, which is just weird. I've had four kids myself. The idea of being six or seven and being addicted to what's happening in the world, to news, to newspapers. I used to sit and read the Daily Mail. My parents used to get the mail. I used to read it from cover to cover when I was six or seven. So from a very early age, I had that kind of fascination and curiosity with what was happening, and I wanted to know what was happening and what to think about it. And then, as I got through my teens, I became very opinionated, and I used to regularly get thrown out of my local pub on a Saturday night for getting drunk and disorderly. Disorderly, they meant just too opinionated and too loud, so I'd argue with people, and then it would get out of hand, and then I'd be thrown out. I always got myself back in, but-

    5. SB

      Why? Why would you argue with people?

    6. PM

      Uh, 'cause I used to feel strongly about stuff. You know, people see me hyperventilating about vegan sausage rolls and think, "How can any sensible human being in the world get so enraged by a vegan sausage roll?" I don't know, except that when I was young, I used to get enraged by all sorts of things. Now, not to the point where I'd hit people or, you know, manifest itself in any sort of violence, but I would be passionate about arguing, and most of my family are the same. My grandmother was very opinionated. My mom's very opinionated. My siblings, I'm the, probably the quietest one of the three of us when we go out, or four of us. Um, so opinions, to me, are the spice of life. If you don't have an opinion, there's something wrong with you, to me. You've gotta care about what's happening in the world, and you've gotta work out what you think about it. And I particularly think it's important now, when there's so much opinion flying around, that people go to the right people so that they hear the right kind (laughs) of stuff because-

    7. SB

      Mm-hmm.

    8. PM

      ... there's so much nonsense being spewed into the sort of Twittersphere and so on, and Facebook, that ... That's why I think your show is so successful, your podcast, 'cause people appreciate the more reasonable take that you have on things, and the way you try and get to the truth about people and about things.

    9. SB

      Mm-hmm. So, but y- there's, there's, on one hand, um, loving to have a discussion and to have your opinion be heard and, and to convey information, and then there's this other part which I tried to understand which was, you repeatedly said, even at 16 and 17 years old, that you liked being the center of attention.

    10. PM

      Mm-hmm.

    11. SB

      So I'm like, where does ... 'Cause that feels like more of a psychological thing. A lot of people don't like being the center of attention.

    12. PM

      I just wanted to be famous. I used to practice my autograph when I was a kid.

    13. SB

      Interesting. Why?

    14. PM

      Regularly. I wanted to be famous. I used to collect autographs. So I was a massive cricket fan in particular. Me and my brother used to go and stand outside pavilions at professional games and wait for players to come out and get Ian Botham's autograph, Viv Richards' autograph.

    15. SB

      Mm-hmm.

    16. PM

      And I used to practice mine. Then I began writing to world leaders. I've got all these letters from like Margaret Thatcher and Ted Heath when he was prime minister and world leaders around the world. I've got letters from Sir Donald Bradman, you know, a, a whole shaft on the greatest cricketer that ever lived. I used to just write to him, and he used to write back. So I used to spend my entire time in weird correspondence with the world's most famous people and quietly thinking to myself, "I'd love to be one of these people. Must be great. Center of attention, everyone looking at you, talking about you, good, bad and ugly." So yeah, I mean, there are, there are bits of paper at home that my moms kept with just endless best wishes. Piers Morgan (laughs) best wishes. I mean, it sounds ludicrous and extremely vain and presumptuous of me, but now I'm at the stage where ... Ironically, I've got to a stage where if, in the old days, I had this level of recognition, I'd be signing autographs all the time.

    17. SB

      (laughs)

    18. PM

      But nobody wants autographs anymore. Everyone wants a selfie. (laughs) So when I finally got there-

    19. SB

      Yeah.

    20. PM

      ... actually autographing gone out of fashion. It's now selfie time.

    21. SB

      You're, you're very, you're very honest about that. A lot of people wouldn't s- I don't think ... I c- I think 99% of my guests would not have the whatever to say, "I wanted to be famous."

    22. PM

      No, and by the way, most of them are lying.

    23. SB

      Yeah.

    24. PM

      Right? So I o- I like to think that whether you love me or hate me, I do have a kind of brutal honesty about what I've set out to achieve, what I have achieved, what I failed at. I don't try and sugarcoat things.... nor do I try and pretend I'm something I'm not. You know, you don't have to like me to respect the fact, I think, that I speak my mind, I give honest opinions about stuff. They're not always opinions people agree with, but I want them to be. I don't want people to agree with me necessarily. I wanna stimulate debate and to get if- hopefully get to some kind of truth, which is the most important thing in- in a world where truth is so difficult to find.

    25. SB

      I also wanted to be famous. And I've only really realized this in hindsight, that I definitely wanted to be famous. Not for the wrong reasons, but I think the reason I wanted to be famous is because it was the antithesis, it was the opposite of what I was sometimes when I was younger.

    26. PM

      Mm.

    27. SB

      When you're a kid trying to fit in on the playground, only Black kid at an all-white school, people calling me the N-word-

    28. PM

      Mm.

    29. SB

      ... relaxing my hair to- to try and be white like my friends were. And I think I thought fame as acceptance on a mass scale, so I thought, "Oh," and admiration, so I thought that's what I wanted. When I read about you going to that comprehensive school, uh, you were also subjected to quite a rough treatment.

    30. PM

      Yeah, well, my full name is Piers Stephon Pugh Morgan. It's a double-barreled surname. Uh, imagine having that name when you go to a local comp. So, you know, on day one, I had the local skinhead who had a Mohican come up and I think smacked me in the face, and that carried on for quite a while. In fact, it carried on, people doing that kind of thing, until my brother, Jeremy, who's now a British Army colonel, joined the school, and he was like the old thing of Mike Tyson. You know, everyone's got a plan till they get punched in the face. Everyone had a plan about me, uh, until my brother joined and punched him in the face. (laughs) So I realized then that force sometimes is not a bad thing, that when you're subjected to bullies, actually there's only one language most of them understand. I feel that, a- as I did about the playground at the time, and I feel, uh, about Vladimir Putin now and what's going on in Ukraine. It's the same principle. When someone's bullying, you either show them fear and weakness, or you stand up to them.

  3. 9:1727:26

    Mental resilience vs mental health

    1. PM

    2. SB

      If I removed that experience of that comprehensive school-

    3. PM

      Mm.

    4. SB

      ... especially that, before your brother arrived, um, and saved you from the bullying, per se-

    5. PM

      Yeah. (laughs)

    6. SB

      ... um, what would, if I removed that experience, what would I remove from adult Piers Morgan?

    7. PM

      (sniffs) Um, I think resilience and mental strength. These are two things that I'm extremely hot about. I think this generation in particular has lost the ability to look at mental strength and resilience and triumph over adversity and being tough in difficult times as badges of honor. They've almost become badges of shame, where people feel like it's wrong to have a stiff upper lip, to be strong-minded, to be resilient, to be tough under pressure. And I looked, uh, yesterday I was watching the golf, uh, the Masters, Tiger Woods. Look at Tiger Woods' story. I mean, unbelievable. At 21, he's the greatest golfer that's ever lived. Destroying everybody. He has it all. He wins 14 majors. Then he has one of the greatest falls in the history of sport, and it all involves, you know, Vegas, mayhem, and so on. And his world collapses. Then he has horrific injuries. He becomes number 1,100 in the world. He's finished. There's a whole mashup of clips of people saying, "He's washed up. He's finished. He'll never win again," whatever. And there's also a video of him watching that mashup just after he wins the 2019 Masters, which no one said he could do again. And again, now he has a horrific car crash, you know, a year ago, and yet here he is competing in the Masters. He's made the cut again. The guy is a freak of nature, but he's a freak of mental strength. And I look at him, and I see Rocky Balboa in mentality. And I look at many other sports stars at the moment who think it's fine to quit, to give up, to walk away, to complain all the time, to moan about their lot in life, and I think, "How have we come to this? How, even in high-level sport, has quitting now become something to celebrate?" Now, it's a contentious issue, and people say you're mocking mental health when you do this, but I don't think so. I think we treat the whole mental health debate the wrong way. I think we should separate mental health from mental illness. I don't think mental health is an issue to even be debated, particularly. We all have mental health, but if you have a mental illness, you need help, you need treatment. Right now, people are, it seems to me, looking at normal life stuff as some form of mental illness. An- anxiety is exploding. People saying they're mentally sick, the incidence of that is exploding. How can that be happening when it's all we're talking about 24/7? I think we're going about it the wrong way, and I think what we're losing in this debate is a celebration of resilience and mental strength. I really believe that. And I think, uh, I think schools should have more people in there teaching kids how to be tougher, about how to deal with normal life stuff. And I'm not talking about people who have clinical depression or suicidal tendencies or any of those things. Those are serious mental illnesses. I'm talking about people who are...... thinking that normal stuff that's happening in my life, which we all have to go through, grief, when you lose a loved one, trouble at work, trouble with relationships, whatever it may be, you've got to learn to be more resilient about these things because that is life. Life, as Rocky Balboa said, is, it's not a, it's not a bed of roses. Life is tough, you know, and it's not about how many times, as Rocky said to his son, in the famous scene in the sixth of the franchise, when they have that scene in the street with the spoiled entitled son whining away about everything, and Rocky turns on him finally and says, "Look, it's not how many times you can hit. It's how many times you can get hit, get knocked down and get back up and keep moving forward." That is what life's about, and I don't think we spend enough time helping people to be mentally strong and resilient. We're spending too much time encouraging a kind of wallowing in self-pity and weakness, and it's, it is, um, I'm afraid, it's not working. Demonstrably not working. I remember you, when you did an interview with a famous world leader, I think he was a terrorist, and you said to him about his daughter, "What if your daughter had dated a Jewish guy?" Yeah. As, so- Uh, President Ahmadinejad of Iran. Yeah. So, so, the f- I'll use that same, uh- Mm-hmm. ... technique. If, if one of your children comes to you and they, and they express some kind of symptom, which could either be a lack of mental resilience or it could be- But they do. Yeah. They do. And how do you know the difference, though? Well, you don't, but I talk to them. Yeah. And I tal- I try and with all my kids, they're all very different, but they've all come to me at certain stages with issues, uh, they want help with, and I always try and drill into them perspective. The great thing you get as you get older, and I'm 57 now, you learn about life, good, bad, and ugly. You learn from mistakes. You learn from stuff that's gone bad in your life. You learn that actually you either give up or you keep pounding, as I keep, always say to them, "Keep pounding. Just keep pounding. It'll be fine." And it invariably is fine. So they start to realize over time that I'm right, that actually just keep going, right? Don't give up, whatever it is. If it's a work issue, if it's an exam issue, if it's a relationship issue, whatever it is. I have these conversations all the time with my kids. You know, they're like, they're, they're people I spend most time talking to, and I try and, you know, there a- and they all need different advice and different help in different ways. Uh, but what I try and do is perspective all the time. And based on my own experience, it's like, I've been there. I've been in this position. It feels like the worst thing in the world. You know, you lose a girlfriend that you love, you lose a job that you love, you, you know, you crash a car, you lose a family member that you love, whatever it may be. There are all sorts of things that will come and test you, especially as you get older. You s- you lose your first friend, who dies, when you're young. I can remember losing a, one of my closest friends before he was even 30. Devastating. Absolutely devastating. But when it happens again and again with people that you care about, you realize that's life. Life is what it is. You have one life and people die and people you love die and people you care about die, and you've got to learn to ride that, that wave of grief. And it's not mental illness. It's not anxiety. It's actually just something we all have to deal with. But too much, I think, too many young people today feel unnaturally anxious about these things, as they did about the pandemic or about the war in Ukraine. An interesting conversation I had with Dr. Phil, uh, here in America, actually about this, who said when he was young, he gave the analogy, when he was young, if a, someone was eaten by a crocodile on a golf course in Florida, very unlikely that anyone would know that outside of the immediate area. You know, there were very few, it was one or two m- main television news bulletins a day. There were very few national newspapers, most were state or county newspapers. And so it might get reported in the local paper. That would be it. But certainly nobody outside of Florida would likely ever hear about that. The difference now is young people will see the video of the person being eaten by the crocodile within 20 minutes of it happening. Quite likely, someone will have got it on a camera on their phone. So they're being exposed all the time to a sensory overload of qu- quite grim stuff. Ukraine is a very good example of, uh, the first time, really, we've had a war of this kind, where we're all watching it in real time, unfurl on social media. We're seeing all the videos. We're seeing the horror in real first-hand, you know, exposure. And that has to have an effect on your senses. It has to increase your anxiety levels. I get all that. Um, you know, my grandmother was 19 in World War II when it started, 25 when it ended. She didn't see all this stuff. You just didn't get exposed to it. But if she had been, it would have probably had a devastating effect on her. So, I think that I have sympathy with this generation. I think in many ways, they're a great generation. They're better informed than any previous generation. I think that these networks like Instagram, Facebook, Twitter and so on, they've certainly given people an amazing connection with each other, but they've also got this terrible FOMO which has been created (laughs) , which I see the first time with my kids. When they're somewhere and all their mates are somewhere else, all they're seeing is all the fun going on, on Instagram. Mm-hmm. And it makes them a bit anxious. I never had that. I didn't know what my friends were doing in my next village. So things have changed. Technology's changed. It's good in one way. It's, can be bad in other ways, and we've got to work out a way to help young people but ultimately, I come back to I don't want to be unsympathetic, certainly. I want to help but I do think we're going about it the wrong way. I think we're e- encouraging a wallowing. We're celebrating self-pity. We're celebrating victimhood in a way that everybody now is like, you see stuff on Twitter like, you know, "I've just failed my driving test for the fourth time but I'm so proud of myself for the journey I've gone on." What, what are you talking about?What do you mean you're proud of yourself? You just failed your driving test for the fourth time. There's nothing to be proud of.

    8. SB

      I get that part. The bit that I, I still, I s- I'm still struggling to get on board with is, having sat here with even... I know you know Roman Kemp-

    9. PM

      Yeah. Love Roman, yeah.

    10. SB

      ... um, and, and his father, right? Having sat here with Roman Kemp and h- h- hearing this, what he went through with his, his friend who was on his radio station with him-

    11. PM

      Yes. I'm very aware of that, yeah.

    12. SB

      ... killed himself, killed himself out of the blue-

    13. PM

      Yes.

    14. SB

      ... and never spoke to anyone. And Roman said, "If I'd lined up 20 of my friends and said, 'Which one is suicidal?' he would have been named last-"

    15. PM

      Yeah.

    16. SB

      "... in my estimation." So when I reflect on that and I, I, I look at male suicides in particular-

    17. PM

      Mm.

    18. SB

      ... and a lot of what the mental health organizations say the causes of that, one of them is that men just don't talk about how they're feeling-

    19. PM

      Mm.

    20. SB

      ... and then that results in alcoholism and in these other kinds of things.

    21. PM

      Yeah, but I do talk about it.

    22. SB

      Yeah.

    23. PM

      And I do encourage people to talk about it.

    24. SB

      So, but this is what I'm saying. So when, when someone says the use of the word "wallowing," that sounds very similar-

    25. PM

      Depends what they're wallowing in.

    26. SB

      Yeah.

    27. PM

      If they're wallowing in...

    28. SB

      But you know when you use those, those words-

    29. PM

      Yes.

    30. SB

      ... you know, because you, you're a smart man and you-

  4. 27:2638:30

    How did you get ahead so quickly in your career?

    1. SB

      One of the things that I love about your, um, well, I was really compelled by, by your story as I read through your early professional career, was clearly, for some reason, which I couldn't figure out from just reading, you got ahead quite quickly. Kelvin gave you a shot-

    2. PM

      Yeah.

    3. SB

      ... at The Sun. Rupert Murdoch gave you a shot at News, News of the World when you were 28. He made you the-

    4. PM

      Mm-hmm.

    5. SB

      ... the editor of the largest newspaper in the Western Hemisphere, if I'm not correct-

    6. PM

      Mm-hmm.

    7. SB

      ... at 28 years old. So when I was reading that, I, I, I, I thought, "I've got to ask him." Why? What was it about you?

    8. PM

      Well, I think the, I remember Alex Ferguson saying, (clears throat) I know you're a big United fan, my sympathies at this difficult time.

    9. SB

      (laughs)

    10. PM

      But I remember him saying that he loved youth because there was a fearlessness of youth. I think I was quite fearless in my 20s, certainly. You know, before you get responsibility, before you get married, you have kids, and so on, you get other people you're responsible for, there's a fearlessness that comes with youth. And I think I had that, certainly. It was instilled by, the confidence came from my family, very strong women in particular in my family. My mum, my grandmother, tremendously strong people who'd come through a lot of adversity, um, never wallowed in self-pity, to quote you, awful phrase I know drives you mad. Uh, but they never did, and that was just not allowed. It was always like, "Just get on with it, you know, dust yourself down, get on with it." And I liked that, to be honest. I thrived under that mantra. And I remember Kelvin MacKenzie, who was a mercurial genius in many, many ways, brutal but brilliant, you know, hilarious and barbaric. I mean, he was like everything. But The Sun had an amazing power and voice when he was in charge of it. And he said the most annoying thing about me was that he could give me the most savage bollocking, where literally his sort of neck veins would start to explode, and within an hour, I'd bounce back into his office bouncing with excitement 'cause I had a scoop for him, and I was completely unfazed by the bollocking. It had motivated me to go and prove him wrong and get, and get a good story. I think that's how people should be in life. I think it's a shame that in the workplace now, you're not allowed to raise your voice. You're not allowed to. It's bullying. Everyone's a victim of bullying. You can't have any banter anymore, can't have any fun. All the joy has been sucked out of life by this woke brigade of, in my view, awful people who just think that life should be humorless, banterless, uh, everything is bullying, every criticism is bullying, everything is terrible, people are awful, you can't have fun, you can't do anything. I don't buy it. It's not what most people are like. Most people aren't like that. They don't actually believe half the crap they're coming out with.

    11. SB

      (laughs)

    12. PM

      They don't. It's not how anybody wants to lead their lives. We know from the pandemic what it's like when our freedom, our basic freedom gets taken away. Why, when we're coming out of a pandemic, would we want to lead a joyless existence?

    13. SB

      How do we fix this? 'Cause I agree with you. How-

    14. PM

      I, I think that common sense has to come into play. I think the problem with the, the woke cancel culture, as I put it, is that if you go and study it... I wrote a whole book about this last year. It was a massive bestseller.

    15. SB

      I read it.

    16. PM

      People understood it, right? So I think you know where I come from. Probably politically, we're not that far apart from each other-

    17. SB

      Mm-hmm.

    18. PM

      ... I guess, from what I know about you. Um, but I, I went and studied the origin of the word "woke" and what it meant. I, by that definition, I'm woke.I believe in promoting, uh, campaigns against racial and social injustice. I've done it all my career, as a newspaper editor and as a television broadcaster. You know, I've done that. It doesn't cut any ice though with the modern woke brigade 'cause they've stolen wokery and they've now used it as a new form of fascism, where they wanna dictate to people how they lead their lives, what they can find funny, what movies are acceptable and not acceptable, what television shows they can enjoy, you know, what haircuts they can have that aren't inappropriate or cultural inappropriation. You can't celebrate any other culture anymore. It's all inappropriate. Every joke is inappropriate. Every comedian has to be canceled. People can't host the Oscars if they told a inappropriate joke 10 years before. Uh, yet Roman Polanski was given an Oscar after he raped a child. I mean, the sort of warped morality of all this is absolutely extraordinary to me. But at its center, a woman came up to me in Kensington a few months ago, after the Markle debacle, as I call it, and she said, she said, "Mr. Morgan, I'm an 80-year-old Australian woman, but don't hold either of those things against me." And we had a laugh in the street. And she said, "The trouble with these wokies is they wanna suck all the joy out of life." And I thought, "What a brilliant way of describing it." And they've literally become the very fascists that they profess to hate most, and we have to counter it. And so my ambition with my new show, for example, is to cancel cancel culture, to go back to what a democracy should be, to what society should be when it's supposedly democratic, where you and I can have a spirited debate about something and agree to disagree and go and have a beer. Or maybe we reach points of consensus, which is what used to happen. I've had ferocious arguments with my friends and family my entire life. The idea I would disown them, as you see happening all the time now with people falling out with friends and family because they're so blindly self-righteous about their own opinion that they can't tolerate another opinion, the idea we have university campuses where only one certain type of voice is tolerated, at a university, a place you're supposed to learn all sorts of disparate views, hear all different voices and make your own mind up. Now, no. Unless they're woke speakers, no one else is allowed. If you're a conservative, which, by the way, many millions of people are in this country, in America, in Australia, if you're a conservative, you are the enemy to be crushed and destroyed and no platformed. Really? How did we get there? How could any student have their mind developed or evolved in an environment that cancels anybody for deviating from a woke agenda? It's madness. You know, and when I look at what's happening with the transgender debate, I support transgender rights to fairness and equality. I always have, publicly, in columns, on television, on Twitter. I've been very clear. I want transgender people to have equality and fairness, right to the point where trans activism leads to an erosion of women's rights, as we're seeing all over the place, not least in the world of sport. If anybody genuinely wants to sit here and say to me that what's going on in women's sport with transgender athletes is fair or equal, I'd love to listen to it, because it's bullshit. We all know it's unfair, and what's being caught in the crosshairs of this is that m- many trans people who don't wanna get involved in this debate and just wanna be able to go about their lives and try and have a life of fairness and equality, they're getting subjected to mockery and ridicule because it's so ridiculous what's going on with trans sport. And so I say to people, "Yeah, you can say to me, 'You're bigoted and you're transphobic,' but I'm not. I'm actually just a voice of common sense." When you see even J.K. Rowling canceled-

    19. SB

      Hmm.

    20. PM

      ... because she believes in the biology of sex, it's just madness. Sex is not something you can just pretend, like gender, it can be anything you make up on the spur of the moment. It can't be.

    21. SB

      You, you've seen how this has got progressively more... Let's say, the world has got progressively more woke. I think algorithms and Twitter-

    22. PM

      Well, no. The w- the world has moved from being woke- (laughs)

    23. SB

      Right. Okay, to a new type of... Right.

    24. PM

      ... by the original... I think that most people in the '60s, '70s, and '80s wanted to see better racial equality and social equality, most people.

    25. SB

      Mm-hmm.

    26. PM

      That's what the original definition of woke was. The modern-day woke is nothing to do with that. The modern-day woke is a form of fascism.

    27. SB

      Okay. So you-

    28. PM

      "You will abide by our rules, or you get destroyed." That's the difference to me.

    29. SB

      So the world has got more of this modern-day wokism.

    30. PM

      Yeah.

  5. 38:3047:33

    Marketing yourself using controversy

    1. PM

    2. SB

      You, you know, it's funny. I, I went around the world when I was running my marketing business, um, before I resigned, and I used to have one slide on my presentation deck that had your face on it.

    3. PM

      Mm.

    4. SB

      And do you know who else's face was on that same slide deck? I went all around the world with this-

    5. PM

      Mm.

    6. SB

      ... presentation, met with Apple, Amazon. I had Piers Morgan, Katie Hopkins, Kanye West, and Donald Trump.

    7. PM

      Mm.

    8. SB

      And I used to tell people that there's a v- very important thing to learn from these four people, because whether you like them or not, in marketing, the, the least profitable outcome is indifference-

    9. PM

      Mm.

    10. SB

      ... where you don't care either way.

    11. PM

      Yeah.

    12. SB

      And people have an opinion. It's funny because, you know, I was talking to the, the guys on my team here yesterday, and they don't always agree with you, but they're always listening.

    13. PM

      Yeah.

    14. SB

      And sometimes, you know, on the COVID issues or this issue, they'll be behind you, and then they'll be against you. But do you realize, strategically, um, the art of being the cen- being the center of conversation?

    15. PM

      Yes.

    16. SB

      And, and what, what are the principles if, if it, if it's a brand trying to be relevant or the center of attention-

    17. PM

      Mm-hmm.

    18. SB

      ... or if it's a person and their personal brand, for you, what are the principles for one to replicate what you've done with that?

    19. PM

      Confidence-

    20. SB

      Confidence.

    21. PM

      ... in, in yourself, self-belief.

    22. SB

      Yeah.

    23. PM

      I think the one thing I have is a lot of self-belief. I'm, I'm firmly... I remember a friend of mine, Kevin Pietersen, the cricketer, his big mantra with himself when he played cricket for England was, "Back yourself. Back yourself," whoever you're facing. He was one of the few players in history to demolish Shane Warne at his peak in the 2005 Ashes series 'cause he backed himself to smash him.

    24. SB

      But it's risky.

    25. PM

      It's risky.

    26. SB

      As we've seen from your career.

    27. PM

      It's risky, but as Wayne Gretzky, the greatest ice hockey player in history, said brilliantly, "You'll miss 100% of the shots you don't take." You gotta take risks in life. You gotta learn from failure. Mars, the confectioners, used to celebrate chocolate bars that didn't work more than they did chocolate bars that worked. They worked on the assumption that most of their bars would work. They tested them, tested them, tested them. They knew what they were doing. So most of their bar, new bars would, would work. But if they occasionally had a failure out of nowhere, st- stunned everyone, they would celebrate that 'cause I reckon they learn more from the failure than they did from the endless success. And I, I agree. I've learned more from failures than success. Success is easy. When you're successful, everyone wants to have a piece of the pie. And I've had great success, and I've had wonderfully, you know, cataclysmic moments of bedoing. And when you get the bedoing, the old cliché, "You find out who your friends are," is completely true. You find out who your friends are. You find out who actually cares about you, who's prepared to stand up for you. You know, I remember after my dramatic departure from Good Morning Britain, Sharon Osbourne tweeting, uh, that I was entitled to my opinion. She knew by doing that, there could be massive repercussions for her, given how incendiary the whole debate was. It cost her her job, scandalously, scandalously. She was described as a racist sympathizer on her show The Talk. But when she asked them to describe what racist things I'd said, they weren't able to do so because guess what? I'd said nothing racist. Nothing I thought about Meghan Markle was driven by anything to do with her race or skin color. Why would it be? I just thought she was a disingenuous piece of work smearing the royal family. I'm entitled to that opinion. You may not agree with it. I think most people who watched the interview probably ended up agreeing with me. Doesn't really matter whether you agree or not. But the idea that Sharon Osbourne was destroyed at the altar of cancel culture because she had the audacity to say I was entitled to an opinion, not that she even agreed with my opinion, just that I was entitled to one. That, in that moment, said to me how ridiculous this culture has got, ridiculous. And I'm delighted that Sharon is now gonna be back on talk TV in the UK, in the show after mine, on a show called The Talk. She's gonna be un-cancelled by us 'cause she should never have been canceled in the first place. And when people say cancel culture doesn't exist, look at what happened to Sharon.... look at the effect it had on her and her family. Devastating. She couldn't get a job in America, where she'd worked for 40 years. So it's going on, and I- I- I want to cancel that culture. I think it's wrong.

    28. SB

      So c- so one of... So that led to... That was the first point. There was confidence and backing yourself.

    29. PM

      Yes. I think the other thing, you gotta have a bit of bravado, a bit of chutzpah. You gotta have an ability to know how to stir things up and wind people up. I like to annoy all the right people who are so permanently offended by everything. They're easy to wind up.

    30. SB

      But do you care?

  6. 47:3353:27

    How have you dealt with your ups and downs?

    1. PM

    2. SB

      When you've had those, you, you call them catastrophic events in your life-

    3. PM

      Mm-hmm.

    4. SB

      ... where, you know, pop! And when it-

    5. PM

      Well, other people see them as catastrophic. I've never really seen it that way myself. Like, when I got fired from The Mirror, for example-

    6. SB

      Yeah.

    7. PM

      ... after 10 years, other people were far more agitated about that and thought it was far more characteristic than I did.

    8. SB

      The Mirror, Good Morning Britain, and this was the other thing about your story which I found really... I wanted to ask you about, is you have these m- these ups and then these downs-

    9. PM

      Yeah.

    10. SB

      ... and then these ups and these downs. And your Twitter bio, I think, is probably quite an, uh, an apt, um, summary of, of maybe your views on this, which is... I can't remember it exactly, but one day you're the cock of the walk the next day-

    11. PM

      One day you're the cock of the walk, the next a feather duster.

    12. SB

      Yeah. So, so... And then I read that, you know, after like The Mirror situation, you slept a lot.

    13. PM

      Yeah.

    14. SB

      And then, and then also, (laughs) it seems that after every firing or push... getting pushed out, whatever-

    15. PM

      Mm-hmm.

    16. SB

      ... you go and get pissed.

    17. PM

      Yeah.

    18. SB

      (laughs) So, tell me-

    19. PM

      Well, again, Churchill, who I love, r- as you may have gathered. Again, Churchill, who's now being reviled by the white brigade. Of course, because he saved the world from Nazi Germany, so of course he has to be destroyed. Uh, but Churchill, you know, he, he also said that the best definition of success is going from failure to failure with no discernible loss of enthusiasm. (laughs)

    20. SB

      Mm-hmm.

    21. PM

      Now, I think I've had a lot of success and occasional failure. But I don't look upon any of the downs in the same way that other people do about my career. I'm very relaxed about my level of success and failure. I think it's all been grease to the mill. Normally, I've left somewhere in explosive circumstances and it's led to something better, invariably. So I'm very optimistic about it. Uh, my glass is always half full. I think that one chapter ending is another chapter about to start. You just have to make sure you get something good.

    22. SB

      If I spoke to your wife-

    23. PM

      Hmm.

    24. SB

      ... or maybe even your kids, and I said, "How does Piers' emotional state change after-

    25. PM

      (laughs)

    26. SB

      ... in one of these moments of catastrophic failure, getting kicked out, fired-"

    27. PM

      They, they, they'd say what I'm saying. All of them.

    28. SB

      They, th- he doesn't change at all?

    29. PM

      Barely at all, no.

    30. SB

      Barely at all?

  7. 53:271:01:37

    What would it take for you and Meghan Markle to make up?

    1. SB

      (page turns) Meghan Markle, right? Not gonna go into the issu- issues of that. I'm really not that-

    2. PM

      Mm-hmm.

    3. SB

      ... personally that interested in it.

    4. PM

      No.

    5. SB

      But what I was... I did wanna ask you is I saw when you spoke at Oxford, they, you, you were talking about Jeremy Clarkson, getting in a fist fight with him-

    6. PM

      Yeah.

    7. SB

      ... going down the pub, making up after. And there you said, "I do like to fall out with someone and then make up again."

    8. PM

      Yeah.

    9. SB

      What would it take for you and Meghan Markle to make up?

    10. PM

      She could... Uh, if she did an interview like this with me, it'd be very interesting. You know, it's like, Meghan Markle, to me, has lost all sense of reality about life. She needs to sit with someone like me, not an Oprah Winfrey-enabling interview fueling your victimhood. She needs someone to give her some perspective. I talked to

    11. NA

      (laughs)

    12. PM

      ... earlier about perspective, where I say, you know, "Are you aware that when you preach to us about climate change and the environment and carbon footprint from Elton John's private plane..."... it doesn't sit very well. Are you aware that when you tweet, as they did on the day of her half-a-million-dollar baby shower in New York with all her celebrity friends, th- when you tweet from your Twitter account about poverty, it doesn't sit very well? Are you aware that when you preach about equality from your $11 million California mansion, it doesn't sit very well? Are you aware that when you rip our beloved prince away from the bosom of his family (laughs) and take him to America and woke him into submission, it doesn't sit very well with the British people? Are you aware that when you make very serious allegations of racism and callous disregard for suicidal thoughts, you actually have to produce some evidence to support it? Otherwise, everyone at the palace and the royal family gets smeared by association with those comments. Is she aware of any of those things? I don't know, but I'd love to ask those questions. She didn't get asked them by Oprah. Oprah just went, "What? What? What?" repeatedly, just believed everything she said. We now know at least 17 statements that Meghan Markle made in that interview were false. So am I still supposed to believe her? Is it a job-ending moment if I don't believe her? So, I think she's a piece of work. I think she... I was one of many people that she used along her, her path up the slippery ladder. That's fine. I don't care. I only met her once. Uh, but the way she treated me, on a very small level, is not dissimilar to the way she disowned her father. The guy that brought her up on his own for six, seven years, you know, he, he got disowned. He lives 70 miles away. She never sees him. He's never met his son-in-law. I mean, it's crazy stuff, right? She had one member of her entire family at the wedding. Where her family should have been on either side was Oprah Winfrey and George Clooney. It's like, do me a favor. So I see right through it. People still want to believe her. That's fine. People love Meghan Markle, think what's happened to Harry's great. That's fine too. I just don't agree, and I'm afraid you have to respect my right to have that opinion. Um, I'm getting about as bored with it as you are, to be honest with you.

    13. SB

      Yeah.

    14. PM

      So I don't want to be defined by Meghan Markle, even though she was personally responsible for me losing a job that I, I loved. You know, she was the one who wrote to the boss of ITV on the Monday night that led to me leaving the next day, um, talking about being, "We're both women and we're both mothers. You've got to get rid of him." Do people think that's right? Is it right that a, that a person like Meghan Markle from her California mansion should lever a British television broadcaster out of a job he's enjoying, that viewers are enjoying him doing, in that way? I don't think so. Is it right that my right to free speech was so impinged that I had to leave a job if I didn't apologize for disbelieving someone who said false things? I don't think so. I thought the whole thing was ridiculous, as did Ofcom, the government regulator, months later, who ruled in my favor. So (laughs) I thought the whole thing, frankly, was preposterous. But in answer to your original question, let's do an interview, Meghan. Let me put all these questions to you and answer some difficult questions because I don't wish them harm. I don't wish them to be unhappy, but I hate what they've done between them to the royal family and the monarchy. I think it's been incredibly damaging.

    15. SB

      Do you ever, do you ever get concerned that, on a real human level, that some of the words you say, say for Meghan or Sam Smith or on Good Morning Britain, or even around, I don't know, is it Tessa who was the front cover of the magazine?

    16. PM

      Yeah, the, the Cosmo cover girl, yeah.

    17. SB

      Cosmo cover. Do you ever... Has it ever crossed your mind that the words or tweets might actually hurt someone?

    18. PM

      Do you think it's crossed...

    19. SB

      Did you, did you-

    20. PM

      Well, has it crossed Meghan Markle's mind what she did to me?

    21. SB

      You know, like when the suicide... Meghan's-

    22. PM

      I didn't cost her a job.

    23. SB

      Mm. You know when sh- like how she was saying she was suicidal.

    24. PM

      Mm.

    25. SB

      Again, I don't want to go back to the whole point of mental health.

    26. PM

      Mm.

    27. SB

      But did you ever, like, think, "Is this going to hurt this person" on a deeper level?

    28. PM

      She, she said that two people at the palace, when she told them she had suicidal thoughts, said she couldn't get treatment because it would be damaging to the brand.

    29. SB

      Yeah.

    30. PM

      I don't believe that, and no evidence has been brought forward to support it. Those are extremely incendiary allegations. In my view, weaponizing mental health and suicide to portray yourself as a victim. If Meghan Markle has proof that two senior members of the royal household refused to let her get help-

  8. 1:01:371:03:50

    The effect your media appearance has on your children

    1. SB

      know as a dad, when you're leading such a, a crusade, as I'm sure you'd call it, um, about free thinking and free speech-

    2. PM

      Yeah.

    3. SB

      ... and these kinds of things, surely there's some kind of consequence for your kids, right? Because you're put... Not... I mean, fame, uh, i- in and of itself creates a consequence for children.

    4. PM

      Well, they get picked on because they're my dad, but I always say to them, "You also get lots of benefits because you're my sons-

    5. SB

      Right.

    6. PM

      ... and my children. All of you." Right? We go and have a... We have a wonderful time, right?

    7. SB

      Yeah.

    8. PM

      We get treated like royalty in restaurants. We... You know, we have lovely holidays. We have lovely places in Beverly Hills where they come to us. All this is because of my fame, for want of a better word, and success, as, amid the failings. And I say, "You, you got to take life in totality." There'll be some annoying bits of being my children, and there'll be some very good benefits of being my children. You know, I got Cristiano Ronaldo, when I interviewed him, to do a, a video to my sons naming them all, right? They were like, "Oh my God!" But they wouldn't get that if I wasn't who I am, so they have a wonderful moment, and then they might get trolls, as in one case happened, making death threats to my eldest son on his Instagram. And I did take that to the police, because why should my sons be exposed to death threats from some disgusting troll? And it's interesting, the process, it's been over a year now, and it still hasn't come to court. It was a clear and demonstrable death threat specific to my son and me and to his mum, my ex-wife. And it's like, how can this be allowed to happen, and we're still a year, year and a half later and there's still no action against the perpetrator? I'm hoping there will be. It's going through the process, but shows you the frailty and weakness of social media that someone can make a specific death threat and nothing gets done for so long. So, that's a downside of being my... You know, when, when the Good Morning Britain thing blew up, all my sons were being abused on social media in the most horrific manner by a targeted mob of people normally who have the Be Kind hashtag in their bio, while spewing vile abuse at my kids simply for being my children. They didn't even agree with me about a lot of it.

  9. 1:03:501:08:16

    When does Piers Morgan cry?

    1. PM

    2. SB

      Outside of losing people, when does Piers Morgan cry?

    3. PM

      Not often. I mean, really, the last time I cried was my grandmother's funeral in 2013. Before that... Pfff, I remember, I remember welling up at a movie. Um, I was trying to remember... I think it was... It was a movie that ends in a horrible fashion with a young son being shot dead. Can't remember which one it was. Um, I think it was Paul... Tom Hanks, maybe. Paul Newman. Something like... Can't remember the movie, but I was at the cinema, I was watching it, and it reminded me of my sons and when the kid gets killed in the kind of horrible Denis Montas movie, I did actually well up. And I was surprised. I don't normally. I don't well up at most things because I think also as a newspaper editor for 10 years, you get quite immune to shocking things. Even if they're real in your world, you get immune to it. You get used to dealing with it. I mean, you've had to cover stories like the Dunblane massacre or 9/11 or Diana's death or whatever it may be. These things are huge emotional things for the country, for the world, and over time you learn to be able to handle that and do your job. So you become quite tough, quite thick-skinned on the outside. Doesn't mean you don't feel things inside. You do.

    4. SB

      That's, that's what I'm curious about, because reading through what you've been through in your career-

    5. PM

      Mm-hmm.

    6. SB

      ... the ups and the downs, I was like, if I was this man, I would have had... suffered with anxiety pretty badly, I think.

    7. PM

      I don't get anxiety.

    8. SB

      Do you ever get anxious?

    9. PM

      No.

    10. SB

      Never?

    11. PM

      Not really, no. I don't, I don't get nervous. I don't get anxious. I'm very self-confident. I think I'm pretty self-aware, which I think is really important. I'm, I'm very aware of who I am, what I am, how I operate. I'm also aware over time the things that seem terrible in the moment very rarely are. Everything is survivable apart from death or, you know, some sort of terrible illness that you can't get rid of. Um, you know, the most frustrated I've probably ever been was I got long COVID, uh, last year after I got the Delta variant. So I had a week of very high fever and stuff, then got six, seven months of long COVID. No smell, no taste, endless fatigue, no energy, which for me was like the worst thing. You know, I'd broke an ankle the summer before and I didn't mind that too much. It was annoying physically. I couldn't do golf and stuff like that, but I was able to function as myself. But when you lose energy, it's a really interesting thing. I, I found that really debilitating and in a way quite depressing, you know, over time, as the months went on, because no doctor could tell you what the cure is.And I have great sympathy with all the millions of people out there with a form of long COVID. It's a very brutal virus. Even if you've been, as I was, fully vaccinated, it can cause you a lot of problems. But as I sat there, month after month after month, with the energy not coming back, and no taste, couldn't drink my favorite fine wine, only drank terrible wine, 'cause the sharp tastes I could actually just about make out. So you're down to your Liebfraumilchen, really awful Pinot Grigios, as opposed to my normal, you know, Château Latour.

    12. SB

      (laughs)

    13. PM

      It was a, it was a difficult moment. (laughs)

    14. SB

      Stop wallowing. (laughs) Stop wallowing, Piers. (laughs)

    15. PM

      These are first-world problems and I am wallowing.

    16. SB

      (laughs)

    17. PM

      Um, but it made me realize that if you've got good health, you've got, uh, a wealth, really, far better than any actual physical wealth. That really, if you've got your health, make the most of it. I've got a lot of sympathy for people who have debilitating illnesses, either mental or physical. That's why I always try in the debate about mental health to park the two things. I know people who've got clinical depression. It's an awful thing, and they need constant help and constant medical attention and treatment, and drugs and so on. I've got great sympathy for people in that position. In a way, when I had the long COVID, it, it, it felt like a, I- I guess, this sort of brain fog that comes with it, which anyone who's had it will know what I'm talking about, and if you don't, you just wonder what the fuss is all about, but you get this kind of brain fog that sits in your head. And I'd imagine that it's on a much worse level for people with clinical depression. I can kind of understand a bit more now about what that must feel like. But that's not the same as feeling anxious about normal life stuff. It's the levels of anxiety are completely out of control. So I don't get anxious about things. I don't get nervous about stuff. I get excited. I get that kind of adrenaline, excitement.

    18. SB

      Excitement.

    19. PM

      Nervous excitement.

    20. SB

      Piers Morgan Uncensored,

  10. 1:08:161:12:31

    Piers Morgan Uncensored

    1. SB

      tell me then, why, how are you finding your excitement in doing this, having l- had such a long career? What is it about this new show that's exciting you?

    2. PM

      It's brand new. It's starting from scratch. I had lots of offers to do established shows, established networks around the world, and I thought, "You know what? I like this idea." I like going back to work for Rupert Murdoch, who's been a great mentor for me in my life. He's 91. I had dinner with him here in LA a couple of nights ago, and he just, his brain at 91 is just staggering. And his extraordinary drive to always be thinking of a next thing. He'd just been down to SpaceX and was enth- so enthused by what Elon Musk is doing with that. He never looks back. He just all- only ever looks forward. It's very contagious. And he believes completely in free speech. And it- it's made him a very polarizing figure himself, as it has with me, but he believes completely in that. And I find that intoxicating. So going back to where it started, with the person who gave me my first really big media job, uh, with a global platform. So no one's really tried doing a daily show that airs in the UK, the US, and Australia, three different continents at the same time. And my gut feeling is the world's a small place with debate now. That actually, we've got to a place now where, because of social media, whether you're in Sydney, London, New York, you're all having the same arguments. Everyone's talking about the Will Smith slap, or Ukraine and Zelenskyy and Putin, or Trump, whatever it may be. It's the same conversation, it's the same people being had around the world, and I think what people wanna know is not what's happening, 'cause they're seeing that all the time, they're getting an overload of information. They want to know what to think about it. And I'm in the opinion business. I'm gonna tell people what I think about stuff. I don't expect you to agree with me, but I do wanna challenge what you may be thinking yourself. I want to be firm about what I believe about situations, and if you wanna persuade me I'm wrong, come on. I'm gonna have people from the left, from the right. I don't wanna be a partisan show. I don't park myself into the right or left at all. Uh, I think I'm a voice for common sense. I see it. I don't actually think I'm that controversial in terms of my opinions. I think anyone who read my book knows that. Uh, I think I'm pretty much on the side of the 80% majority in most places. But it's gonna be a challenge. And it, you know, I'm hoping it will work. I'll give it everything I've got. And it's a big, big challenge, probably the biggest I've ever had. But I find that exciting. I love starting from scratch. Brand new studio we built in Ealing out of rubble, literally, out of concrete slabs, we built this amazing high-tech studio. Um, I've just been on a global tour to Australia, to America, and it was so exciting, the energy that I was getting everywhere about this. There's a lot of support from this massive company to make it work, but ultimately, it's the Wayne Gretzky thing. Maybe I'll miss. We'll see. But it won't be through lack of trying, and it won't be through lack of confidence, and it won't be through lack of self-belief that I have that this is the right show for the right moment. The public wants someone to cancel cancel culture, and because of what happened with Good Morning Britain, I became, for better or for worse, a very public defender of free speech and the right to have an opinion. And that will be the core of my show, and we've gotta get back to that. I think it's a war, and I think- I- cancel culture's a virus as deadly over time as the coronavirus. It really is. The damage it can do to society, I think is extremely serious. And it's getting worse, not better. And I wanna cancel it. And what could be a better legacy than the man who canceled cancel culture?

Episode duration: 1:13:59

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