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The Diary of a CEOThe Diary of a CEO

The Man Who Coached Michael Jordan AND Kobe Bryant To WIN! Tim Grover

This episode is part of our USA series, over the coming weeks you will get to see some incredible conversations with guests the likes of which we’ve never seen before. Bringing more value, more incredible stories, and more world-beating expertise. Tim Grover is the performance expert who helped to raise the game of Michael Jordan and Kobe Bryant to the legendary status everyone knows them for. Tim’s new book, Winning, opens the lid on what it was like to work with two of the greatest basketball players of all time. Neither Michael, Kobe, or Tim were interested in being anything except No. 1, and in this episode we're going to uncover how you can achieve that mindset too. 00:00 Intro 01:27 Confronting and learning from your dark side 17:44 How did you go from a normal job to training Michael Jordan and Kobe Bryant? 34:38 Attention to detail and what made you succeed 43:37 What do successful people end up missing? 48:03 Happiness or winning at all costs, what’s the goal? 51:44 What sacrifices did you make during your career? 01:02:18 Consistency and performing at the highest level 01:04:28 Getting the best out of teams 01:08:26 Keeping the right people around you 01:10:58 Showing up is not winning 01:15:55 The impact of your work on your family 01:21:44 Our last guest’s question Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX Tim: https://twitter.com/attackathletics?lang=en https://www.instagram.com/timgrover Tim's book: https://www.amazon.co.uk/Winning-Unforgiving-Greatness-Tim-Grover/dp/1398501905/ FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/ Sponsors: Huel - https://my.huel.com/Steven Myenergi - https://bit.ly/3oeWGnl Location courtesy of The Nightfall Group: www.nightfallgroup.com

Steven BartletthostTim Groverguest
May 16, 20221h 24mWatch on YouTube ↗

CHAPTERS

  1. 2:00 – 6:00

    Childhood Darkness: Cadavers, Immigration, And A Father’s Sacrifice

    Grover recounts his early life as the child of Indian immigrants in the U.S., focusing on his father’s drastic career downgrade from professor/doctor to ‘degreaser’ who dismembered cadavers for disposal. Witnessing this work at age four became the root of his ‘dark side,’ shaping his views on pride, sacrifice, and doing whatever is necessary to provide for loved ones.

  2. 6:00 – 16:20

    Defining The Dark Side: Monsters, Night Visitors, And Integration

    Grover explains his framework of the dark side as the hidden, often painful parts of ourselves—trauma, fear, resentment—that can destroy or drive us. He uses metaphors of nighttime ‘visitors’ lining up at the bed and emphasizes the need to bring both light and dark, good and bad, to fully express potential.

  3. 16:20 – 22:00

    Pain, Trauma, And Diverging Paths: How People Use Their Wounds

    The conversation broadens to how trauma can fuel either greatness or despair. Grover and Bartlett discuss pain tolerance, adversity, and why two people from the same broken home can end up with opposite outcomes depending on how they use their pain.

  4. 22:00 – 34:00

    Becoming A Sports Enhancement Specialist And Understanding The Mind–Body Link

    Grover traces his path from failed pro basketball dream to pioneering ‘sports enhancement specialist.’ He emphasizes that his value lay in understanding both the physical body and the athlete’s psychology, especially the mental scars of injury and the fear of reinjury.

  5. 34:00 – 46:00

    From $3.35 An Hour To Michael Jordan: Initiative And Thinking Differently

    Grover recounts starting as an underused trainer at a local health club, writing the very certification exam they used, and realizing school had only taught him what to think, not how to think. A single bold action—mailing letters to Bulls players—led indirectly to Michael Jordan hiring him.

  6. 46:00 – 57:00

    Marginal Gains, Data, And Obsession: How Champions Seek Edges

    The discussion explores the religion of marginal gains—tiny improvements that compound into major advantage. Grover compares Michael Phelps’ training for thousandths of a second, Kobe’s obsession with details like rim height and dead spots on the court, and his own practice of counting Jordan’s every step off VHS tapes.

  7. 57:00 – 1:08:00

    Interested vs Obsessed: Kobe’s Mamba Mentality And Its Dangers

    Grover draws a sharp contrast between people who are merely interested in improvement and those who are truly obsessed. Using Kobe Bryant’s ‘Mamba mentality,’ he explains that obsession manifests in relentless details and can both create greatness and destroy those unprepared for its intensity.

  8. 1:08:00 – 1:26:00

    Winning, Balance, Happiness, And The Mental Cost Of Greatness

    The conversation shifts to whether obsessive winners like Kobe and MJ were missing something—especially happiness and balance. Grover challenges mainstream ideas about balance, arguing that it is created and uneven by nature, and that happiness may or may not be the goal depending on the individual.

  9. 1:26:00 – 1:48:00

    Accountability, Leadership, And How Jordan Tested Trust

    Grover explains why Michael Jordan called him an ‘asshole’ in an affectionate way when recommending him to Kobe: he was one of the few who refused to be a yes‑man. They discuss how Jordan used mockery and pressure as ‘thorns’ to build resilience and test which teammates he could trust under pressure.

  10. 1:48:00 – 2:12:00

    Showing Up, Hard Decisions, And The Bill From Regret

    Grover dismantles the comforting narrative that effort alone is enough, arguing that showing up is ‘none of the battle.’ He and Bartlett share examples of difficult personnel decisions and the long-term cost of procrastinating on them, underscoring the need to act with the mind over feelings.

  11. 2:12:00 – 2:33:00

    Family, Sacrifice, And The Generational Cost Of Choices

    In a vulnerable segment, Grover details how his obsession and travel affected his daughter and how he made peace with those choices. He contrasts the immediate emotional pain of missing moments with the longer-term bill from regret that can span generations if someone doesn’t finally pay it.

  12. 2:33:00

    Owning Mistakes, Non‑Apologies, And Closing Reflections

    The episode closes with Grover answering a question left by a previous guest about mistakes he’s been scared to reconcile. He states that he owns his mistakes and that his biggest error was sometimes apologizing for things he shouldn’t have, reinforcing his ethos of radical self‑honesty and intentionality.

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