The Man Who Followed Elon Musk Everywhere: 7 Elon Secrets! Walter Isaacson

1. 0:00 – 3:22

   Intro

   1. SBSteven Bartlett0:00

      You're the only person on Earth that followed Steve Jobs and Elon Musk for years and years. So, what did you learn?

   2. WIWalter Isaacson0:07

      (laughs) This is going to be a fun ride. Walter Isaacson. One of the greatest biography writers ever.

   3. SBSteven Bartlett0:13

      Whose work allows all of us to learn from some of the greatest minds in history.

   4. WIWalter Isaacson0:17

      And all the people I've written about who are disruptors, they tend to have had demons driving them. But for Elon Musk, it was particularly brutal. A scrawny kid on the autism spectrum, no friends, beaten up quite often, but the scars from that were minor compared to what happened when he went home. It took traveling around with Elon for two years, morning, noon, and night before I could get him to open up about his father, and then it started coming out. Everything from his hard-wiring to a psychologically abusive father helped make somebody who's addicted to drama. He was at Twitter headquarters. He decides they should get rid of one of the server farms, and the engineers say, "We can't do it." He fires them, and then Christmas Eve, Elon forces his way into the server facility with a set of wire cutters and cuts the cable to the servers. It drove the teams crazy, but it drove them to do things they didn't think they could do, because Musk spends 80% of his hardcore mental energy on...

   5. SBSteven Bartlett1:18

      But is he happy? How did Steve Jobs change you?

   6. WIWalter Isaacson1:24

      When he was dying, I was in his backyard with him, and he says, "I regret..."

   7. SBSteven Bartlett1:30

      Imagine that you could follow Steve Jobs and Elon Musk for years and years and years and years. Imagine what you would learn. Imagine what you would see. Imagine the value that you would take from that experience of following two of the greatest world-shifting entrepreneurs that have ever lived. Well, the man that sits in front of me today was given that privilege. He got to follow Steve Jobs until the day that he died, and he got to follow Elon Musk for years and years and years, in order to write down what he saw and share that information with you. If you've ever wondered what it takes to be a genius, what it takes to change the world, what the cost is, the sacrifice, how to make decisions, how to think, and how- and what motivates these world-changing entrepreneurs, in the next hour and a half, you find out. And before this episode starts, I want to make a deal with you. About 58% of you that watch this podcast frequently haven't yet hit the subscribe button. If you enjoy what we do here, here's the deal that I want to make with you. If you hit that subscribe button, I promise you that we will keep making this show better in every single way, and we have huge plans to turn this into more of a documentary-style conversation where we work incredibly hard to bring in footage of the things we're talking about to give you greater context and greater meaning. So if you hit the subscribe button, I promise you that we will deliver an even greater version of this show. I hope you choose to come along on this journey. Enjoy this episode.

2. 3:22 – 7:50

   Working Closely with the Greatest Minds of the 21st Century

   1. SBSteven Bartlett3:22

      Walter, you have a tremendous amount of insight from following and studying some of the world's greatest minds, but also from a tremendously successful career of your own as a CEO and as a businessperson. For anybody that doesn't know, who are the individuals that you've been able to follow and study and had unique exclusive access to?

   2. WIWalter Isaacson3:43

      It was mainly Steve Jobs, who brought us into the digital revolution with everything from friendly computers to 1,000 songs in our pocket, and I spent about two years at his side doing a biography of him, and then Jennifer Doudna, who I think brought us into the life sciences revolution, because she and her colleagues, uh, helped invent CRISPR, this tool that can edit our own DNA, which is like, whoa, that's transformative. And so I spent a lot of time at her Berkeley lab, uh, learning how to edit human genes, and then after that, the next logical choice seemed to be Elon Musk, bringing us into the era of space travel, electric vehicles, artificial intelligence, and surprisingly, when I talked to him, uh, he had read a couple of my books. He said, I said, "I just want to do this not based on five or 10 interviews, but based on staying by your side for two years, watching you morning, noon, and night whenever I want." And he went, "Okay." And then I said, "But by the way, I'm not going to show you the book in advance. You get no control over it." And he went, "Okay," and I thought, "All right, this is going to be a fun ride."

   3. SBSteven Bartlett4:52

      Were you surprised?

   4. WIWalter Isaacson4:54

      Uh, I was a little bit surprised, but if you know Musk, he has sort of a little s- superhero complex, and he thinks of himself playing big roles on the world stage, and he loves to be transparent, and I kind of suspected he would want to have this. Uh, there was a mutual friend who helped broker the deal, and the friend said, "You know, he, he wants a biography." I think he sees himself in the same trajectory as a Steve Jobs or a Jennifer Doudna.

   5. SBSteven Bartlett5:22

      And why did you want to do it?

   6. WIWalter Isaacson5:24

      I wanted to do somebody who was taking us back into the era of space travel, because I'm old enough to be one of those geeks who remember the countdown of ten, nine, eight, and you hold your breath, and they'd launch from Cape Canaveral. Uh, also, I believe very much sustainable energy is important to the planet, which means not just electric vehicles, but solar roofs and power walls and the things he's doing. I also tend to think that he's a great engineer. He understands, uh, physical engineering. He doesn't understand human emotions very well, which is why he was...... better off with Tesla and SpaceX and not, uh, buying Twitter. Uh, but I wanted to understand the, uh, pioneering work that was being done. He's the only person who can get astronauts from the U.S. into orbit, you know. NASA can no longer do it. Boeing can't do it. So, how come? H- how did he make those rockets work?

   7. SBSteven Bartlett6:21

      And with Steve Jobs, what was the, um, access that you were given to him?

   8. WIWalter Isaacson6:25

      Oh, I stayed almost... I stayed in his guest house, right, uh, in his backyard for... off and on for a couple of years. It wasn't quite the access I got to Elon Musk, but with Steve Jobs, it might be one week every couple of months I'd spend, uh, with him. With Musk, it was three or four weeks per month sometimes. Steve Jobs was interesting, but he was mainly interested in the beautiful design and conceptualizing of products. And so we'd spend a lot of time in Jony Ive's, uh, wonderful design studio at Apple headquarters where Steve would spend the afternoon, hour after hour, walking around, even looking at things like the European plug for, uh, a charger and how it was gonna be different from the American plug, but how curved... You know, he just cared about God being in the details of each design. Musk cares a lot more about executing the design through manufacturing and assembly line. Musk spends about 80% of his hardcore mental energy designing the machines that make the machines. In other words, the Raptor engines or the battery cells or the Teslas, and so a lot of the time I spent with him was on assembly lines.

3. 7:50 – 10:19

   Surprising Findings About Elon Musk's Childhood

   1. WIWalter Isaacson7:50

   2. SBSteven Bartlett7:50

      When I sit here with CEOs or successful people, um, I always start with their childhood because I think it provides an important context as to-

   3. WIWalter Isaacson7:58

      Mm-hmm.

   4. SBSteven Bartlett7:58

      ... the people that they are. It's almost like their childhood-

   5. WIWalter Isaacson8:00

      You're like a biographer. You know it begins in childhood.

   6. SBSteven Bartlett8:03

      (laughs) Well, I mean, you're the- the king of biography, so I had no idea that that's where it's meant to start.

   7. WIWalter Isaacson8:08

      (laughs)

   8. SBSteven Bartlett8:08

      It just seems like the most obvious place because it's the foundation of people, and those fingerprints seem to remain on them as adults. When you look at Elon's childhood, do you spot things that are the reason he is the man he is today?

   9. WIWalter Isaacson8:22

      Absolutely. But let me step back and talk about almost all the people I've written about who are disruptors. They tend to have had, uh, childhoods in which they were misfits, uh, starting with Leonardo da Vinci, who I wrote about. He grew up in a small village, uh, he was left-handed, illegitimate. His father doesn't legitimate him. He was gay. He was distracted. And so he has demons driving him as he runs away from the village, Da Vinci, to go to Florence. Uh, and you can go all the way through. Albert Einstein, growing up Jewish in Germany. Steve Jobs, having been adopted and adoptive family didn't take to him, and he moves on to another one. For Elon Musk, it was particularly brutal. He grew up in South Africa as a scrawny kid on the autism spectrum, so he had no social input-output skills. He was, uh, no friends, and he was beaten up quite often. But the scars from that were minor compared to, uh, what happened when he went home after being beaten up once. He was in the hospital for four days, but he gets home and his father makes him stand in front of him, uh, for two hours while the father tells him he's a loser and that it was his fault and takes the side of the kid who beat up Elon. And so it's one of the oldest tropes in mythology, which is the aspiring young superhero fighting the dark side of the force and finding out Darth Vader is his father, having to overcome those demons. I think most of us... I mean, you have a very interesting background yourself, from Botswana to Manchester to here in London. I think most of us have things that drive us, and sometimes there's some demons from childhood. But the question is whether you harness those demons or those demons harness you, and in Elon Musk's case, the answer is both.

4. 10:19 – 14:43

   Elon Musk Demons & The Traumatic Experience With His Dad

   1. WIWalter Isaacson10:19

   2. SBSteven Bartlett10:19

      Do you find that that's nearly always the case, that- that those demons create both your... As Tim Grover said to me... Tim Grover was the coach for Michael Jordan, Kobe, and he speaks to everybody having a dark side and a light side, and they have a two-way relationship with each other. They typically come from the same place. So he'd speak to Michael Jordan's greatness coming from the same place that his dark side came from.

   3. WIWalter Isaacson10:42

      And you've just described the entire theme of the Elon Musk book, which is darkness and lightness woven together, each coming from the same place, sometimes driving people crazy, sometimes driving them to do things they didn't think they'd be able to do. And you wanna take out the dark strands of Elon Musk, the "demon mode," as his girlfriend Grimes calls it, where he just truly gets cold and in a very bad place. But if you take out those strands, maybe you don't have Elon Musk at the end because the dark and the light all come from the same roots. Shakespeare, as usual, said it best, "Even the best are molded out of faults." And indeed, that's what you're talking about, whether it's Michael Jordan or Kobe or Elon Musk.

   4. SBSteven Bartlett11:37

      What does Elon think of his father?

   5. WIWalter Isaacson11:40

      Hm.

   6. SBSteven Bartlett11:40

      Did you speak to him directly about him?

   7. WIWalter Isaacson11:43

      Yes. Uh, he doesn't speak to his father anymore, of course, and, uh, it's a very brutal relationship. Uh, but I spoke to his father.

   8. SBSteven Bartlett11:51

      You did?

   9. WIWalter Isaacson11:52

      And... Yeah, for quite a long time. And still he's in contact with me. It took a year of traveling around with Elon Musk...... before I could get him to open up about his father. And that's why a biography done the way Boswell did with Dr. Johnson, and in a much smaller way I tried to do with Elon Musk or Steve Jobs, is important because you're not just doing a few interviews. You're just with them day in, day out. And after a year, every now and then I'd say, "Tell me about your childhood. Tell me about your dad," and he'd just stare blankly and be not wanting to speak. And then one day, we were actually on this plane flying to California from Texas, and once again I just v- it was very quiet. I finally said, "Tell me about your dad." It was about the 20th time I'd asked him. He must have been silent for two minutes, three minutes. I didn't say a word, and then it started coming out, the stories of childhood. And so, yeah, he's still rattled by the memory of his ... His father has had two children by, uh, a young woman that he had raised as a stepdaughter, and so that really messed up Elon's mind.

   10. SBSteven Bartlett13:11

       Elon's father raised a stepdaughter-

   11. WIWalter Isaacson13:13

       Yeah.

   12. SBSteven Bartlett13:13

       ... and then had two kids with that one.

   13. WIWalter Isaacson13:15

       The stepdaughter, yes. And so there's, uh, uh, and he's talked about it. Errol Musk also is an astonishingly good engineer who gave many, uh, good things in childhood. He was at times successful, at times less so.

   14. SBSteven Bartlett13:34

       Errol is his father.

   15. WIWalter Isaacson13:35

       Errol is the father, but he also instilled some of these demons, so it's the most complex relationship. You know, Barack Obama begins one of his memoirs by saying, "I think every successful man is either trying to live up to the expectations of his father or live down the sins of his father," and, uh, Obama says, "In my case it's both."

   16. SBSteven Bartlett13:58

       Hmm.

   17. WIWalter Isaacson13:58

       Well, in Elon's case, it's both.

   18. SBSteven Bartlett14:01

       And what did you learn, if anything, from speaking to Elon's father?

   19. WIWalter Isaacson14:05

       I learned that he was like a Dr. Jekyll and Mr. Hyde in the Stephenson thing, in the, uh, novel. In other words, he could be a brilliant doctor, but then he'd snap into these demon-like modes, and Mr. Hyde... and hardly remember when he would snap back out and became Dr. Jekyll, hardly remember what happened, and that multiple personality was very much what Errol Musk himself says, "Yes, I go through these things." Well, guess what? You see that in Elon Musk.

5. 14:43 – 18:17

   Raising a Resilient Child

   1. WIWalter Isaacson14:43

   2. SBSteven Bartlett14:43

      Based on what you saw in some of the resilient leaders that you've followed-

   3. WIWalter Isaacson14:48

      Mm-hmm.

   4. SBSteven Bartlett14:48

      ... if your job was to create a really resilient child, what would you do to the child?

   5. WIWalter Isaacson14:53

      You know, that's such an interesting question, and those of us who have children in this day and age, I think we can't help but coddling them too much. I watched the way Elon was raised in South Africa where they, you know, his father gave him a motorcycle when he was, I don't know, 11 or 12 years old and driving, you know, going around. He would, uh, almost free-range be that way, uh, Elon would. He could walk or go wherever he wanted, get beaten up, uh, and his parents weren't hovering. Well, likewise, I watch Elon, who has ten surviving children, and Elon is deeply committed to those children. He's almost obsessed by them, and yet, especially with Little X, I don't know if you've seen the three-year-old kid who is always in the pictures with Elon, like if you see a picture of Elon at the F1 or he's got-

   6. SBSteven Bartlett15:48

      Oh, yeah. He's holding him. Yeah, yeah.

   7. WIWalter Isaacson15:49

      He's always holding his y- I'd be there at night, they'd be doing a solar roof installation at midnight, and Musk would be in, you know, hyperdrive, uh, getting all the equipment and telling people what to do 'cause Musk loved to be hands-on, and I'd watch Little X playing amid the cables and heavy equipment, and my instincts were like, "Go grab this kid and make sure he's safe," but I think that Musk... I remember when they shot off Starship, this largest rocket ever, for the first test, which went well for about three minutes, and afterwards, we're sitting in, down in South Texas at the launchpad behind it and having drinks in their firepit, and Elon is there with his mother, May, his girlfriend, Grimes, and Little X, and X is playing in a firepit, just putting things in and putting... and my instincts were to go grab the kid, and Musk says to me, "When I was a kid, they used to say, 'Don't play with matches,' so I got a box of matches and I played with them behind a tree," and it was his way of saying, "I'm gonna let X continue to do that," and Maye Musk said, "I think it's one generation of risk-seekers training the next." So, maybe we should allow our kids to be a little bit more risk-taking as opposed to hovering the way my wife and I do.

   8. SBSteven Bartlett17:16

      And I, I was reading in your book about how when Elon's parents got a divorce when he was young-

   9. WIWalter Isaacson17:20

      Mm-hmm.

   10. SBSteven Bartlett17:21

       ... that meant that Elon's mother, who was taking care of him, had to then go and get a job, which left Elon at home alone.

   11. WIWalter Isaacson17:26

       Right, right, that's what I'm saying. He was-

   12. SBSteven Bartlett17:28

       Yeah.

   13. WIWalter Isaacson17:28

       ... pretty much home alone, and his mother had three jobs at times, and she's a great person, but she wasn't somebody who doted and worried every moment of the day, and so she was often not around, and divorced from his father. At one point, Elon, as a very young teenager, decides to move back in with his father, which is psychologically, uh, even now, Maye Musk says, "I... Why did he do that?" And Kimbal, his brother, says, "He associates pain with love," and-Elon Musk says to me, "Adversity shaped me. It made me who I am." So there's a part of Elon Musk that loves drama and ru- rushing into the fire.

6. 18:17 – 20:14

   Elon Associates Pain with Love

   1. WIWalter Isaacson18:17

   2. SBSteven Bartlett18:17

      He associates pain with love. From your observations, do you believe that regardless of whether it's healthy or not, we tend to seek out the environment of our childhood when we're older because familiarity is almost... sometimes seems to be more important to us than whether it's healthy? (laughs)

   3. WIWalter Isaacson18:37

      You know, that's a brilliant observation, which is... 'cause certainly with Elon Musk, he's almost always trying to recreate the drama, the turmoil of his childhood in apartheid South Africa, seeing people killed and, uh, having an abusive, psychologically abusive father. And I think we're all different. I'm, personally, somebody who had a pretty nice childhood. My parents were the sweetest, nicest, smartest people I've ever m- known. And I grew up in New Orleans and still go back there, still live with about eight blocks from where I was born, and see the kids I went to kindergarten with, and I love going back to that magical, we call it the green trees of our childhood. Uh, but it's also why I'm not driven. I'm not as des- uh, a disruptor the way Jobs and Musk are. I'm a little bit more suited to being amused and watching disruptors. So my role is a little bit more as an observer. You've been both. You've been an observer on this podcast or on TV, but you're also a person in the arena by starting companies. I was in the arena quite a while. I ran CNN during the Gulf War and it was a pretty intense thing to do. But, in some ways, I'm not as suited to running into fire and turmoil as Elon Musk is, and when the time came and the Gulf War was over, I decided I'd rather write books and, uh, have a... go back to New Orleans.

7. 20:14 – 21:00

   Do You Need Struggle to Be Successful?

   1. WIWalter Isaacson20:14

   2. SBSteven Bartlett20:14

      So do you... uh, you, you did touch on this earlier, but I just... it just came back to mind again. Do you think that these individuals who are most able to deal with running into the fire are those that were raised in the fire?

   3. WIWalter Isaacson20:25

      It's not a one-to-one correlation. Uh, as people sometimes when they're arguing with me, they'll say, "Oh, look. There are people with really bad childhoods who become totally ne'er-do-wells and, you know-"

   4. SBSteven Bartlett20:38

      (laughs)

   5. WIWalter Isaacson20:38

      "... never even amount to anything. And there are people with really wonderful childhoods who are very, very driven." I think though it's a... it may not be a one-to-one correlation, but it's certainly a non-zero correlation that having something to prove coming out of childhood and having demons to harness tends to drive you a bit

8. 21:00 – 22:48

   Elon Wasn’t a Good Student

   1. WIWalter Isaacson21:00

      more.

   2. SBSteven Bartlett21:01

      One of the things that surprised me in your book was that you said Elon was a good student, but not fantastic.

   3. WIWalter Isaacson21:07

      Yeah, even in South Africa and at boys school, and then when he goes to college, his SATs are fine, but, you know, they're not all 800s, which is the scale we use in the US, uh, for, uh, college admissions test. But he had an intense focus, so when he focused on something, you know, he would be awesomely smart. Problem is, he doesn't like things that don't interest him. So when he had to learn Afrikaans in school and, you know, he flunks it, or when he has to learn certain things. Uh, but when it came to engineering, especially material science, he could focus like a laser on, and I mean that f- uh, figuratively, but on the properties of materials that... or engineering problems.

   4. SBSteven Bartlett22:00

      And I, I heard that when he discovered the computer, that was ano- another example of that, that insane focus. He taught himself to code in a couple days.

   5. WIWalter Isaacson22:08

      Sure. I mean, he, he grew up at that time, that I can remember and you can't, where computers suddenly pop up.

   6. SBSteven Bartlett22:17

      Mm-hmm.

   7. WIWalter Isaacson22:17

      You can have your own computer. And that's one of the things Steve Jobs and Bill Gates and... uh, brought us to, which is, "Oh, a computer you can actually plug in and have at home and code on." Well, he got one and taught himself C++ and I think, uh, maybe, uh, Pyth- uh, Pascal, and at age 12 or 13, coded his own video game called Blastar, which he published, and he becomes addicted to two things. One is computers and two is video games.

   8. SBSteven Bartlett22:47

      Hm.

9. 22:48 – 25:44

   Could Anyone Become Elon Musk?

   1. SBSteven Bartlett22:48

      Did, did, did, um... you s- you spoke to his mother quite a lot.

   2. WIWalter Isaacson22:51

      Yeah, still do. She's-

   3. SBSteven Bartlett22:53

      What did she think of him?

   4. WIWalter Isaacson22:53

      ... uh, very much around.

   5. SBSteven Bartlett22:55

      What did she think of him at that age, when he's 11, 12? Did they... did she think he was a genius?

   6. WIWalter Isaacson22:58

      Yes. She, uh, for better or worse, uh, was not a doting mother, was not somebody hovering all the time, but was... when Elon was five or six years old, she decided he was a genius and used to fight with the schools when the schools would sometimes say, "He's not doing well in school," and they... "He'd be distracted. He's always looking out of the window and staring blankly." And she would say, "Because he's a genius and you're not challenging him enough." And I think she still feels he's a genius.

   7. SBSteven Bartlett23:30

      Do you think if someone wanted to be like Elon Musk, they could choose to be?

   8. WIWalter Isaacson23:36

      No. Um, there are certain types of curiosity and drive that we can will ourselves to being. I've written about Benjamin Franklin, for example. Benjamin Franklin was very wise, but he's probably not the smartest of the founders. And I don't mean that in a disparaging way, but you have Hamilton and Jefferson and people who were really brilliant. What you have in Franklin is somebody who's purely curious, always open to new ideas, and unbelievably observant. Well, we can all push ourselves to be that way more. But can we push ourselves to be Einstein?... and, nah, we can't. And for Musk, he has a certain intensity that I think that even if you drank 50 cups of coffee, and, you know, you put an electric, uh, volt, uh, prod in the back a your head, that focus and maniacal intensity and sense of urgency is something that's not instilled in most of us.

   9. SBSteven Bartlett24:40

      Do you think it- it's a trauma response of sorts?

   10. WIWalter Isaacson24:43

       It's a trauma response. It's also ... and the book is ... got a lot, you know, of pa- you know, it's- it ... you can't have a one-sentence, "Here's why," but you start in childhood with the trauma. You also start with a guy who's on the autism spectrum, talks about having Asperger's, as he calls it. And that means he doesn't have good input-output signals for emotional ... he doesn't have good emotional human receptors, but he does have this intense focus, almost in a geek-like way, on certain engineering, or mathematical, or coding issues. I think everything from his hard-wiring to his childhood and upbringing help make somebody who's addicted to turmoil, who has a maniacal intensity of focus, and also has multiple personality mood swings.

10. 25:44 – 29:43

    First Principle Thinking

    1. WIWalter Isaacson25:44

    2. SBSteven Bartlett25:44

       He ends up leaving South Africa and studies, uh, physics and business at the same time, and I was- I thought it was s- so fascinating that the reason why he took up business, which is quite rare for someone to do physics and business, I think.

    3. WIWalter Isaacson25:55

       He said he didn't wanna end up working for somebody who studied business, uh, and didn't understand the science, and he felt that if he didn't understand the business side, he'd end up having to work for somebody else.

    4. SBSteven Bartlett26:10

       It's almost the first evidence of, like ... well, not the first evidence, but it's, again, f- evidence of his first principle thinking in play.

    5. WIWalter Isaacson26:16

       Yes. You know, first principle thinking is key-

    6. SBSteven Bartlett26:19

       What is that-

    7. WIWalter Isaacson26:19

       ... to who he is.

    8. SBSteven Bartlett26:19

       ... for anyone that doesn't know?

    9. WIWalter Isaacson26:20

       And first principles thinking is whenever you're faced with a problem, you just go back to the very basic physics of it. Not all the rules and regulations and not all the metaphors you may have saying, "Here's a way to do things," but you, you first off say, "There are no rules. There's no regulations. There's no protocols except for the laws of physics. Everything else is just a recommendation." And to give you a concrete example, when he decides that he wants to send people into space as a young guy, at first he goes to Russia to see if he can buy used rockets. And they jack 'em around, and it doesn't work, and on the plane flight home, he says, "Let me go to first principles thinking. Exactly how much is the cost of each material in a rocket? How much is the, uh, Inconel? How much is the carbon fiber? How much is the fuel? And then how much is the total cost of a rocket compared to the cost of each of the components?" And that's first principles thinking, which is, "I get it. If I can ... I know the material cost, but if I can reduce by a factor of 10 the manufacturing cost, then I can make a rocket." And so somebody'll tell him, "Hey, we need to have this patch or this piece of felt in the bottom of a Tesla." And he'd say, "Tell me what the physics of prin- of ... the principles of physics that make that true are."

    10. SBSteven Bartlett27:51

        When he's pursuing first principles, what is he trying to get around and past that frustrates him?

    11. WIWalter Isaacson27:59

        Regulations, rules, people who won't take risks. He says that, you know, the US was a nation of risk-takers, whether you came on the Mayflower, or you came across the Rio Grande, or you came from Eastern Europe fleeing oppression, your family took risks. But now we've got more regulators than we have risk-takers. We have more referees, and people building guardrails, and lawyers telling you that's probably not a good idea than we have people willing to shoot up a rocket. And I think by going back to first principles, he wants to be able to not only calculate risk, but take risk more than most people would.

    12. SBSteven Bartlett28:42

        Was Steve Jobs the same in that regard?

    13. WIWalter Isaacson28:44

        Steve Jobs was not focused on hardware engineering in the same way Wozniak was, his partner. Uh, but yes, Jobs had a particular phrase, very famous now, which was "Think different." And when Steve Jobs went back to Apple after his s- sorta like Sam Altman, you know?

    14. SBSteven Bartlett29:06

        (laughs)

    15. WIWalter Isaacson29:06

        Come and go, come and go. It took Steve Jobs a decade, not a weekend, to do it. Um, he wrote an ad, uh, for Apple, and it had pictures of Einstein and other disruptive intellectuals, and it said, "Here's to the mis- here's to the crazy ones, the misfits, the rebels, the round pegs in the square hole, the ones who think different."

    16. SBSteven Bartlett29:30

        Mm-hmm.

    17. WIWalter Isaacson29:31

        And then it ends by saying, "Because the people who are crazy enough to think they can change the world are the ones who do." And that was Steve Jobs' way of thinking, and it also describes Elon Musk.

11. 29:43 – 34:46

    Confronting Elon: What Happens?

    1. WIWalter Isaacson29:43

    2. SBSteven Bartlett29:43

       Have you seen moments yourself when you were following him where he was confronted by someone who had a default to telling him why things couldn't happen and why they couldn't be done?

    3. WIWalter Isaacson29:52

       Oh, absolutely. I mean, there's, like, 20, 30 times in the book it just ... and he goes ballistic. I'll tell you a fun one, which is just last Christmas, you know, not too long ago. He was at Twitter headquarters, and he looks at all the engineering things, and they have three server farms, uh, for Twi- uh, one in Portland, one in Sacramento, and one, I think, in Atlanta.... and he does the calculus in his head, and he said, "We don't really need three different redundant server farms," and the engineers say, "Well, yes we do because we need backups, and we need caching," or whatever. And he says, "No. You're not going back to first principles thinking. If you look at this..." Anyway, he decides they should get rid of the servers in Sacramento. Well, they say, "Fine, but that'll take six months because..." And he said, "No. You can do it in six weeks." And the engineer, and I'm sitting there in the meeting, and he's getting really dark, and they don't know how to deal with him 'cause this is, like, a month after he took over Twitter. So, they don't know this dude. And they're saying, "Well, no. I'm sorry, E- Elon, we can't do it net," and he'd say, "You can do it in six weeks." And by the end of the meeting, he said, "You can do it in six days." He gets really dark, and he decides he's gonna fire them, but it's December 23rd. So, it's like two days before Christmas. He does fire them, but the next day, Christmas Eve, he's flying from San Francisco to Austin, Texas to go home for Christmas. He's with two young cousins on the plane who are engineers, and one of them says, "Why don't we just take those servers out ourselves?" Elon Musk makes a U-turn in his airplane, tells the pilot to go to Sacramento. They were already over Nevada. They land. He rents ... There are like four of 'em on the plane. They rent a truck, a sort of what we call a U-Haul truck, a rental truck, and they go to the server facility, and they ... The guard there is like flummoxed. It's Christmas Eve, and they're forcing their way in, and they're looking at the servers, and one of the engineers says, "Well, you know, we can't take them out 'cause we need engineers to take off these elevated floors." You know?

    4. SBSteven Bartlett32:00

       Mm-hmm.

    5. WIWalter Isaacson32:00

       Those floor tiles where people ... And Musk turns to his bodyguard and says, "Do you have a pocketknife?" The guy goes, "Yeah," and he takes a pocketknife and pulls up one of the vents, rips up the floor thing, goes underneath the floor panel with a set of wire cutters that he got from Home Depot, and cuts the cable to the servers. And they start moving them out and put them in the U-Haul truck, and this is Musk just ... And by the way, it's typical of Musk 'cause it works fine for a few days. Then you can see the service getting a bit degraded, but then eventually it comes back, and he says, "You gotta take risks. If- if you're not sort of causing 20% of the problems from the risks you take, you're not taking enough risks." But there it is, and they got rid of that server farm in Sacramento.

    6. SBSteven Bartlett32:48

       What happens to the people that Musk works with when they see that case study that, in that moment, he, when he presented that he- they could do it in six weeks, and it turns out he was right, that it could be done quicker? Is that what sort of galvanizes the cult?

    7. WIWalter Isaacson33:02

       Totally, and about 20 to 30% of the people who work with him can go march through fire with him that way and realize what he can do. But it's why 80% of the people who worked at Twitter when he took it over are gone. But it's tough to work with him. There's another scene in the book where on a late Friday night, he's down in the southern tip of Texas where they have the launchpad for Starbase, and it's a Friday night after 10:00 PM, and he looks at the launchpad area. He says, "Why are there only three or four people working?" And this poor guy, Andy Krabs, nice, tall, you know, Southern young engineer says, "Well, it's a Friday night, and we don't have any launches scheduled," and Musk goes dark on him and says, "I want, tomorrow, 100 people working. I want them to come from California, Florida. Get them in here, and we're gonna stack this rocket even though we're not planning to launch anytime soon, but we're gonna have what's called a surge," and they fly people in. People are sleeping on the ground, on the floors, to do this surge, and Andy Krabs survives it and does pretty well, but eventually he quits. He says, "Man, um, have a kid. I just can't keep going through these things with Elon." And so that's in the book. About three weeks ago, I was in Los Angeles and talking about the book, and I see this tall guy I recognize coming up after the speech. It's Andy Krabs. I said, "What's happened?" He said, "Well, as you know, I quit, and I came back to Los Angeles, and I got a much easier job, but I decided I'd rather be burned out than bored, and I've asked Elon if I could come back 'cause I don't want to miss working for SpaceX."

12. 34:46 – 38:00

    Elon’s Change of Ideology & His Child Transitioning

    1. WIWalter Isaacson34:46

    2. SBSteven Bartlett34:46

       So interesting. The, um, you know, the- the acquisition of Twitter, Twitter was a very, from, you know, you think about where it's based and how it was run-

    3. WIWalter Isaacson34:55

       Mm-hmm.

    4. SBSteven Bartlett34:55

       ... and all the things we've come to learn about the company and its sort of political leanings.

    5. WIWalter Isaacson34:59

       Mm-hmm.

    6. SBSteven Bartlett34:59

       It was very much the antithesis of the Musk approach.

    7. WIWalter Isaacson35:02

       Totally.

    8. SBSteven Bartlett35:02

       You talk about that in the book.

    9. WIWalter Isaacson35:03

       And he had become, over the past three or four years, he's edged from being what I would call a center-left, uh, somebody who donated to Obama and voted for Biden, uh, to somebody who has become, I think, far too worked up about what he calls the woke mind virus. You know, the progressive, uh, mindset that he sees in colleges and in schools. Multiple reasons, which I go through in the book.

    10. SBSteven Bartlett35:37

        What's the most important reason?

    11. WIWalter Isaacson35:39

        The most personal reason is he had, uh, five older children, teenagers, uh, surviving. One died in infancy. And the oldest of them was named Xavier, after his favorite, uh, character in the X-Men comics, and Xavier transitions th- and sends a note about three years ago saying, "I'm transitioning. My name is now Jenna, and don't tell my father." Now, he gets his head around the fact that she transitioned, and he loves her, but she becomes very anti-capitalist, very woke, hates all billionaires, thinks capitalism is theft, and rejects him and changes her last name.... and this causes him an enormous amount of pain, and he partly blames it on Los Angeles, where you live some times. There's this very progressive school she went to called Crossroads. And that was one of about seven or eight factors that led to this political evolution where he felt the progressive left was overdoing COVID lockdowns, was overdoing gender ideology questions. In some ways, it echoed his father, who was also somewhat conspiratorial in his thinking and didn't believe in vaccines or Dr. Fauci or... And it's a weird evolution that we still see reverberating in the waters of Twitter today.

    12. SBSteven Bartlett37:13

        You say that it caused him a tremendous amount of pain that Xavier transitioned-

    13. WIWalter Isaacson37:17

        Mm-hmm. Yeah.

    14. SBSteven Bartlett37:17

        ... and is now a woman. How'd you know that it caused him pain?

    15. WIWalter Isaacson37:21

        Well, he said so, and he- he's easy to read, even though he doesn't read people's emotions well. I mean, he will say, "Nothing caused, has caused me more pain..." he says this outright, "... than, uh, his daughter rejecting him, not transitioning, but just totally rejecting him, other than the death of his first child through an infancy." His first child died. And he gets very dark and, you know, you talk to his sister, you talk to his brother, his brother's wife, they say that's the thing that's caused him enormous personal pain, and he says so.

13. 38:00 – 43:16

    Buying Twitter

    1. WIWalter Isaacson38:00

    2. SBSteven Bartlett38:00

       Going back to when he acquired Twitter, um, I, as a f- great fan of what Elon has achieved and the service that he's-

    3. WIWalter Isaacson38:08

       Mm-hmm.

    4. SBSteven Bartlett38:09

       ... sort of p- served to humanity with some of these companies like Tesla and SpaceX, I w- was really hoping he didn't buy the company because I thought it would-

    5. WIWalter Isaacson38:17

       Yeah.

    6. SBSteven Bartlett38:17

       ... just be a great distraction from-

    7. WIWalter Isaacson38:18

       Bingo.

    8. SBSteven Bartlett38:19

       ... really important other things (laughs)

    9. WIWalter Isaacson38:21

       Yeah, 100%.

    10. SBSteven Bartlett38:21

        (laughs) You were, you were there, right, at the time?

    11. WIWalter Isaacson38:24

        I was there. So I'm sitting... He had just opened Giga Texas, which is the largest factory m- manufacturing things. It's a Tesla factory in Austin, Texas. We're on the mezzanine. Factory's not even open yet. Uh, uh, I guess this was April of 2022. And he tells me that he still needs more drama in his life. He can't accept the fact that he's now become the richest person on Earth. He's Person of the Year for Financial Times and Time. He sent up 33 rockets that year that landed safely and were reused. And yet, he says, "Okay, I'm buying Twitter." And his brother, his son Griffin, his... we're all... uh, well, his friends, three or four friends is like, "Is this a good idea? Aren't you gonna be distracted?" And everybody is sort of trying to talk him out of it. I'm not 'cause I'm just taking notes, I'm just the observer, but I'm thinking, "Boy, this is a bad idea." Not simply 'cause it'll be a distraction, but because you don't have... uh, I'm thinking of Musk. He doesn't have emotional, human emotional awareness. And so I asked him, "Why are you doing it?" And he said, "Well, it's a product problem. They've, need better engineering. They haven't put any new features in. They don't have full motion video, so it's an engineering challenge." I'm thinking, "No, Twitter's not an engineering product. You've been through all these before. It's an advertising medium. It's supposed to gather eyeballs for advertisers in a friendly environment, and that's not Elon's specialty." So I think it was, was then and is now both a distraction and does not play to his strengths.

    12. SBSteven Bartlett40:12

        Did you see it at any point, and do you believe it will hurt the trajectory of Tesla and SpaceX in any way, that acquisition?

    13. WIWalter Isaacson40:21

        I think that it probably hurts his reputation, especially among more progressive people. Uh, it obviously has hurt, which means it probably has hurt Tesla's sales. As for SpaceX, I don't think it matters too much. He has been able to be intensely focused, including... I mean, just today while we're taping this, I think he's doing the 40th launch this year of the Falcon 9, sending up 20 more Starlink satellites.

    14. SBSteven Bartlett40:57

        Mm-hmm.

    15. WIWalter Isaacson40:57

        He launched Starship and got it all the way into space with all 33 Raptor engines working, and he's down there intensely focused. So I think SpaceX is okay. I think Tesla will be okay, but it'd be better off if he weren't, if A, he weren't distracted by Twitter, and B, if his reputation hadn't become 10 times more controversial, which is not great if you're just trying to do a mass market car sales.

    16. SBSteven Bartlett41:26

        When he went into Twitter, one of the, um, the very alarming things that he did was there was rumors that he called everyone up to the top floor and said, "This is gonna be the new company culture. If you don't like it, g- go home."

    17. WIWalter Isaacson41:36

        Absolutely. I mean, I was there. I walked in with other... I was there the, the day before he took over. He marches in, and I think there's a whole chapter in the book almost, in the rapid change in corporate culture that happens, something you're very familiar with from companies you've dealt with, which is-

    18. SBSteven Bartlett41:55

        Yeah.

    19. WIWalter Isaacson41:55

        ... uh, two way, two extremes of doing a company. One was the way Twitter was, which is nurturing and sweet and having yoga rooms and artisanal coffee bars, and when Musk walks in, they're showing him how we have quiet spaces for people who need, you know, to get their mental energy restored. And they said, "We value psychological safety." And Musk looked at me and kind of did his raspy laugh, says, "Psychological safety, blank," you know, "screw that."... an urgent intensity is our operating principle. Psychological safety is our enemy. And so, he turns it into a hardcore, all-in environment, where you have to say, "I'm all in." You're gonna work 24/7, some weekends, 'cause you're all in. And he said, "I want a team that's 20% of the size, but that's... in order of magnitude, more intense and more all in." And you've probably seen companies with your own eyes who are very nurturing, and you've seen companies in which everybody's doing a hardcore, all-in hackathon on a Saturday night, and he's in the latter camp.

14. 43:16 – 50:18

    Impact of Being a Disruptive Leader

    1. SBSteven Bartlett43:16

       Do you beli-... I- I often speak to large organizations that have cultural problems. They- they're not innovative, they're-

    2. WIWalter Isaacson43:22

       Yeah.

    3. SBSteven Bartlett43:22

       ... being eroded away by, um, new market entrants, et cetera. And the problem they have is, they can't turn the ship around quickly enough before the innovation takes them out, big companies that have 50,000 people-

    4. WIWalter Isaacson43:35

       Sure.

    5. SBSteven Bartlett43:35

       ... big ou-... I- I've often wo-... 'cause then I saw this Elon Musk approach to turning culture around, where you basically let off a gre- grenade in the building.

    6. WIWalter Isaacson43:43

       Totally.

    7. SBSteven Bartlett43:45

       Do you believe there's merit in that, that approach?

    8. WIWalter Isaacson43:49

       Yes, but I also believe there's a big old downside. And like everything with Elon Musk, including the shooting off of the rockets, you get amazing things happen, but also rubble in the wake and damage in the wake, and personal damage. Uh, at Tesla, he did that once. There was a guy, John McNeill in the book, who was president of Tesla, uh, another couple people said, they all say it, which is, "Maybe that's the price you have to pay if you wanna be this disruptive." But is it a price that I wanna pay? The answer is no. And maybe it's too high of a price, causing so much emotional turmoil, but there are people, including the guy, Andy Krebs, I told you about, who wants to go back to work at SpaceX, who like the challenge, who like the emotional turmoil. I ran TIME Magazine. It was the good old days, and it was about as wonderful of an environment even you would be in the clouds thinking about it. In the, uh, 1990s, we were rolling in money before the disruption of the internet takes away the idea of a general interest paper magazine. And we had... There was a drinks cart that would come around every day at 5:00 and make cocktails for all the writers. There was a roast beef carvery cart in the evenings. There were, uh, town cars that would take you out to your weekend houses. It was totally great, and that environment needed to be disrupted, but it was, uh, glorious when it happened. Then I went to CNN, and for a while, the Gulf War, we're, know exactly what we're doing, but once the Gulf War was over, CNN needed deep disruption, and I was not very good at being a disruptive leader, at firing, like Elon Musk could 80% of the people. So sometimes CNN was one of those big old battleships, was, as, as you said, lots of people working there. It probably needed a more disruptive leader than I was.

    9. SBSteven Bartlett45:56

       So interesting. So do you think that there's a certain type of cultural approach that suits- suits a certain type of company? Especially as we look at the world of AI and robotics and how things are gonna be accelerating so quickly in technology, it seems to be the case that companies are gonna need to disrupt themselves faster than ever, if you believe some of the forecasts about the future that people like Ray Kurzweil posit.

    10. WIWalter Isaacson46:16

        Yeah. And not only... Y- y- it used to be tech companies would have to be disruptive, but now, if you're an insurance company, if you're a law firm, you know, if you're a bank, the disruption is gonna happen, uh, if you're a healthcare company. So yeah, we're gonna have to be disruptive. That doesn't necessarily mean an all-in intense hackathon work all weekend culture is necessary. I think it's great to have corporate cultures in both sides. It's like return to work after COVID. I'm not sure there's exactly one answer. There's some companies that say, "You know what? Remote working gets us really good people who, uh, can do better things." And there are other people who say, "No, I gotta have my people back in the office." I think it's good to experiment, or not just experiment, but to have alternatives. Some people work better in some environments, some in others. And you could also ask the question, not just about corporate environments, but corporate leaders, which is what you discuss most of the time. Some corporate leaders have got to be, uh, you know, Steve Jobs-like, or Bill Gates in the early days of Microsoft, or Bezos in the early days of Amazon, or Musk, you know, basically assholes at times, and, uh... But then some corporate leaders, like Jennifer Doudna, or even a Ben Franklin, lead by being collaborative and inspiring and nice. And I think the advice any CEO needs is the oldest piece of advice on this planet, maybe, for humans, which is an Oracle of Delphi arch, which is just, know thyself. And you gotta know, here's my approach and here's where I feel most comfortable.

    11. SBSteven Bartlett48:02

        Interesting, 'cause I was just about to ask you which approach you think is generally more effective, but...

    12. WIWalter Isaacson48:07

        You know, for me, I couldn't do the all-in jerk, uh, you know, the, uh, asshole-like approach. And there were times I needed to do that, and Jobs, Steve Jobs would say to me, "It's why you were never quite as good." But I also think that m-

    13. SBSteven Bartlett48:25

        He would say that to you?

    14. WIWalter Isaacson48:26

        Yeah. He would say, "You..." Uh, he called it velvet gloves, uh, I guess matter of fact. He said, "People like yourself, when you ran companies, you had velvet gloves on, and you were always trying to make people feel comfortable." He said, "For me, I gotta make them feel uncomfortable. I have to make them feel challenged." Y- I don't have the luxury. I don't have the luxury of, uh, uh, uh, tolerating B players and coddling them.So I, you know, I know what type I am, but I think at times, you can create a very creative place where people feel very comfortable, and it allows great creativity to flourish, but I think you have to sometimes say, "We gotta be hardcore here. We're being challenged." I would also say it's not just about the leader. It's about the leadership team. If you're gonna make a good company, you have to make the right team, and when I ran CNN and Time, I realized maybe I was a little bit too velvet-gloved, as Steve Jobs would say, but I made sure in my leadership team, there were people who had iron fists and could take Intel, a great company when it was founded... and leadership team. You had to have Andy Grove, uh, you had to have, um, Bob Noyce, who was the nicest, friendliest CEO ever. He put his desk in the middle of the room and just loved, you know, people. You had to have somebody like Gordon Moore of Moore's Law, who was a visionary, but you also... they have to bring in Andy Grove, who's really tough and gets the microchips out the door. And so e-every leadership team needs to have the hammer as well as the inspiring nice guy.

15. 50:18 – 54:41

    Did Steve Jobs & Elon Musk Want to Be Liked?

    1. SBSteven Bartlett50:18

       Both Steve Jobs and Elon Musk, did they... what was their view on being liked as a leader?

    2. WIWalter Isaacson50:24

       Both of 'em told me that that could be a failing, that that could be a weakness, which is if you try too hard to be liked, you're not gonna be disruptive enough. And Musk even said, "Empathy and collegiality can be your enemy." And Mu- uh, Jobs told me, "You think you're very empathetic, and you care about other people's feelings, but sometimes you take it too far, and you do it out of vanity. You want people to like you. You care too much about whether the people working with you love you." And he said, "That's not the way to create a disruptive organization."

    3. SBSteven Bartlett51:14

       And do you agree with him?

    4. WIWalter Isaacson51:15

       Yeah. I agree... I think I ran Time Magazine just fine. We can ask other people, but, uh, uh, but with CNN, I sat there worrying about, I won't name names, but these anchors on CNN who truly, uh, were problematic, and yet I wanted them all to like me, and I was probably not tough enough, but I also finally got to the know thy self, which is, all right, this is not the job for me, because I'm better off trying to inspire teams that are friendly and collegial, the way Jennifer Doudna, the heroine of my book The Code Breaker, the one who helped invent CRISPR technology. In her lab and in her companies, if they're gonna hire somebody new, even a graduate student to be in... you know, working with the pipettes and the test tubes, they make sure the whole team meets that person, and then they all discuss, "Will this person fit in well?" Whereas... and that's a culture that I can relate to, but an Elon Musk says, "No." I, I remember him yelling at some of his finance people who were friendly with some of the engineers and said, "No, collegiality is your enemy. You do not want them to like you. You're there to challenge them. If they like you too much, you're not doing your job."

    5. SBSteven Bartlett52:43

       But do Elon's employees like him?

    6. WIWalter Isaacson52:46

       Elon's employees generally, uh, will walk through a wall for him, those who have survived, whether it be Gwynne Shotwell or, uh, who is, uh, president of SpaceX, or people, uh, at... Mark Giancosa or the people at Tesla like Drew Baglino or Franz von Holzhausen. But he burns out people pretty fast. So if he's in an organization, after a few years, maybe 20% are totally loyal and survive, but he's not afraid of burning people out and having them leave.

    7. SBSteven Bartlett53:23

       Sounds like they eith- either love him or leave.

    8. WIWalter Isaacson53:26

       Yeah, and as I say, sometimes with Andy Krebs, they love him, but then they leave, but then they come back.

    9. SBSteven Bartlett53:34

       (laughs)

    10. WIWalter Isaacson53:34

        Some people truly want the challenge. As Steve Jobs said to Sculley, the guy he, um, hired to run, uh, Apple for a while, uh, he was at Pepsi. He said, "Do you wanna make sugar water the rest of your life, or do you wanna change the world?" And I've seen Musk talk to the people at SpaceX late at night, maybe midnight when they're all still working, uh, at the launchpad or the factory, and he'll say, "I know how hard you're working, but this is the most exciting job you could possibly have. It's the most exciting, important job on Earth, which is getting people to Mars. Whatever is the second most exciting, you can't even think of it, what it is, because this is by far the most exciting thing you could be doing." And there are people who buy into that, and I could sit there watching the moon rise over the Gulf of Mexico and him saying that, and I could see why people buy into that. I could also see why some people say, "I'd rather have a wife and kids and get off Friday night at 5:00 PM."

16. 54:41 – 57:03

    Elon’s Mission to Conquer Mars

    1. WIWalter Isaacson54:41

    2. SBSteven Bartlett54:41

       Does he believe it when he says that? And, and do typically people believe it when they hear it?

    3. WIWalter Isaacson54:47

       When he first say- said to me that he had three missions, to get humanity to Mars, to have sustainable energy on this planet, and to make robots safe...I thought it was a type of pontification you do on podcasts, like this one, or pep talks for your team. But then I'd hear him say it over and over again. And I'd hear him say it almost to himself, as he walked around and saw something bad and he said, "We'll never get to Mars. We'll never get..." And almost staring into the distance sometimes, he said, "We've got to get to Mar- You know, we've got to... If we don't do this, we'll never get humanity to Mar- We'll never get the world to electric vehicles." I totally think he believes it.

    4. SBSteven Bartlett55:31

       Why does he care so much about Mars?

    5. WIWalter Isaacson55:34

       He believes in space-faring, in other words, we have to be space adventurers, for two or three reasons. One is he believes that human consciousness is rare and maybe unique. There's... Nowhere else in the universe do we know that there's consciousness. And why? Because if consciousness existed somewhere else, it probably never became multi-planetary before the planet it was on got destroyed. It's not something you and I wake up worrying about. But as a kid, as a 15-year-old, he's worried about the extinguishing of human consciousness if something happens to our planet. Secondly, he says, "It's the great adventure." We wake up every morning, we got all sorts of problems to worry about. There are more problems in Ukraine, to the Middle East, to Congress, to, you know, whatever it may be at Whitehall at the moment. But we have to have our vision set on some things that inspire us, that are truly... make humans what they are. And there's nothing more inspiring than the notion of being an adventurer, of going to new frontiers, and the greatest new frontier is space. So, I think those are the reasons. It's not because he wants to make money. If you, if you decide you wanna be the richest person on Earth, you know, step one isn't start a rocket company.

    6. SBSteven Bartlett57:00

       (laughs)

    7. WIWalter Isaacson57:00

       So, I think he believes in the mission.

17. 57:03 – 1:00:39

    Elon’s Fear of Dying Before Accomplishing His Mission

    1. WIWalter Isaacson57:03

    2. SBSteven Bartlett57:03

       And do you think that he's at all scared that he might not get there in his lifetime?

    3. WIWalter Isaacson57:10

       Yeah. I think that he wakes up all the time calculating that he's 50, whatever, 2 or 3 years old, that maybe he's got 30 years. Not that he necessarily wants to go to Mars, but he wants a mission to Mars. And he believes it'll be within 10 years, but he's always wrong by, you know, two or three times, like how fast self-driving will come to be, how fast the Cybertruck will be made, how fast we'll get to Mars. I think in 30 years, there will be missions to Mars, I think in 10 years it's unlikely, and I think that's the spread that he's worried about.

    4. SBSteven Bartlett57:49

       As someone like Elon that thinks in terms of first principles, when he's trying, doing those calculations about how long he's got left to live and the development of SpaceX and rockets and trying to correlate whether, trying to figure out if he'll get there in his lifetime, does he not then look at his health and go, "Well, one way to extend the amount of time I have on Earth is to really obsess about my health"? From everything I've read, he doesn't seem particularly interested in his health.

    5. WIWalter Isaacson58:12

       No. He makes fun of his tech bros who are sitting there with longevity, uh, plans of how they're gonna live to be much longer. Uh, and no, he does not care enough about his health. For a wh- He's very, he's overweight now. For a while, a year ago, he decided to go on an intermittent fasting diet and also was using whatever those drugs are called, you know, the diet-

    6. SBSteven Bartlett58:40

       Oh, the weig- weight loss drugs.

    7. WIWalter Isaacson58:40

       Yeah, those weight loss drugs. And I remember being with him one morning, he, uh, could only have one meal a day 'cause of this, and we went to something called the Palo Alto Creamery, I think it's called, some diner, and Little X was with us, and Musk ordered a double bacon cheeseburger with sweet potato fries and an Oreo chocolate chip milkshake and said, "Okay, it's my one meal of the day." And I'm thinking, "I'm not a diet, uh, expert, but this does not seem like the healthiest way to either lose weight or remain healthy."

    8. SBSteven Bartlett59:18

       Does that seem like a bit of a contradiction to you in some respects, that he's-

    9. WIWalter Isaacson59:21

       He's nuts, he's crazy. I mean, and yeah, but he's not... I mean, I look at, say, Sam Altman. Sam Altman is very disciplined in both exercise and diet. Uh, Jeff Bezos is now that way. Elon's not that way. Y- you know, you're probably pretty good at diet and exercise, you know. Me? I try pretty hard, but I'm not quite as good. Elon's at the side where he's, he's fanatic on many, many things, but, uh, getting on the treadmill and taking care of himself is not one of 'em.

    10. SBSteven Bartlett59:56

        Did you ever see him exercise while you were with him?

    11. WIWalter Isaacson59:58

        He has only one home now because when his daughter transitioned and became very anti-capitalist, he thought that if selling all five of his pretty nice homes, he would just live very frugally and that would please her, which didn't work. But he's got this two bedroom house in a town in South Texas where Starbase is, uh, and there's a little room that has one of those cross trainers, and every now and then I'd be just sitting in that house, day in and day out, he'd say, "Maybe I should use that more. I don't use it that much." I've never seen him say, "Well, I've gotta go to the gym."

18. 1:00:39 – 1:03:21

    Concerns About Elon’s Mental Health

    1. WIWalter Isaacson1:00:39

       He doesn't meditate, do yoga, swim, or do things that would both clear your mind and relax your body.

    2. SBSteven Bartlett1:00:49

       How would you characterize his mental health?

    3. WIWalter Isaacson1:00:52

       Incredibly mercurial.

    4. SBSteven Bartlett1:00:54

       What does that mean?

    5. WIWalter Isaacson1:00:55

       Means that he goes through multiple phases, personalities, and there will be times-... when he's perfectly cheerful, inspiring, sometimes funny, sometimes focused on engineering. There'll be times when he gets into a very, what Grimes calls demon mode, and he says he's probably bipolar. He's never been diagnosed, but he uses some medication that's been prescribed. And so he will get into these mood swings where he can be manic and depressive and bipolar. And so his mental health is not great. The difficult question, and the book wrestles with him, with this, and you said at the beginning, smart thing you said at the beginning of this show, was to what extent is that woven into who he is, and do those strands also cause him to have the drives?

    6. SBSteven Bartlett1:02:01

       In the time that you observed him and the, the years that you were with him, were you ever concerned about him?

    7. WIWalter Isaacson1:02:05

       Yeah. I mean, there were times when he would go into what I would almost feel was a tailspin. And even times before I knew him, like 2018, he goes into total meltdown. He's almost catatonic, lying on the floor of the factory in Fremont, Texas, and the people who work with him can't rouse him 'cause he's in a, you know, catatonic state. He's sending off horrible tweets back then, calling some cave diver a pedophile, or saying he's gonna take Tesla private. And you see that recur every now and then, even this past month. He hasn't been, as far as I know, in any bad catatonic state, but he'll get into a dark mood late at night and do tweets that are conspiratorial and dark and self-destructive. At Christmas, he was with his brother and some other relatives, and they all sit around talking. This is the day after the server, uh, farm anecdote I told you about. And they ask, "What do you regret most this year?" And he says, "I regret the fact that every now and then, I start shooting myself in the foot or stabbing myself in the thigh," that he gets into these periods.

19. 1:03:21 – 1:06:18

    Key to Hiring Great People

    1. SBSteven Bartlett1:03:22

       With all these, um, great leaders, the, the, there's a word you, you use throughout which is the word team. Um, the definition of the word company is group of people. How do they go about hiring great people?

    2. WIWalter Isaacson1:03:34

       With Musk, he says that you always look first for the right attitude. Skills, knowledge, they can all be acquired, but a change in attitude requires a brain transplant. So you make sure they have an all-in hardcore attitude. Early on, first few years of SpaceX and Tesla, he interviewed everybody, uh, that they were hiring. He's built a good team, but an unstable one. People come and go more often. But they're people like Gwynne Shotwell, who for more than 20 years has helped run SpaceX, and Marc Juncosa's been probably the t- chief technology officer there. Likewise, you have a pretty stable team at Tesla. Steve Jobs was a specialist at building teams. When he was dying, uh, I was in his backyard with him, and I asked him, "What's the best product you ever made?" And I thought he'd say, "The iPhone or maybe the Mac." He said, "Well, building those products is hard, but what's really important is building a team that will continue to build products. So the best thing I did was the team at Apple." And that's the Johnny Ive, Phil Schiller, Eddy Cue, uh, Tim Cook team. Musk is not as much of a superstar building teams, but he does get hardcore, dedicated leaders to work for him.

    3. SBSteven Bartlett1:05:08

       And do they both think that the team is the most important thing, hiring great people?

    4. WIWalter Isaacson1:05:13

       I would say that Jobs definitely thought that. I think Musk, if you ask him, would say he thinks that. But one of the things he hasn't done perfectly is if he left Tesla, you know, there's Tom Zhu, there's, uh, Drew Baglino, there's some people. But it's not as if he has a big team in place as easily. Uh, s- it's, he's a little bit more the total boss, and, uh, he'll f- not try to run everything, but he'll focus maniacally on specific things, and he does not del- I guess the best way to say it is he doesn't delegate authority as easily as I think other leaders do. On the flip side of that, his maniacal intensity to detail means that unlike Boeing, he knows how to get rockets into orbit.

20. 1:06:18 – 1:07:55

    Commonalities Between Steve Jobs & Elon Musk

    1. WIWalter Isaacson1:06:18

    2. SBSteven Bartlett1:06:18

       What are the, um, principles of successful leadership that both Steve and Elon share?

    3. WIWalter Isaacson1:06:24

       First of all, a passion. Musk had a passion for beauty and even the beauty of the parts unseen. I remember when I was first working with Steve Jobs, he had the same... Steve would take me around the backyard of his house where he grew up in a small tract home in California, and there was a fence, and he made me look at the back of the fence, which faced scrub land. He said, "My dad said we had to make the back of the fence just as beautiful as the front of the fence." And Steve said w- to his father, "Why? Nobody will see it. Nobody will know." And he said, "Yes, but you will know. If you have a passion for perfection, you'll care even about the beauty of the parts unseen." And so both Steve Jobs and Elon Musk cared more about details than your average CEO. They cared, in Jobs' case...... how the chips on the circuit board in the original Macintosh looked, and whether the circuit board itself was beautiful, even though nobody would ever see it. It was in a sealed case. And Musk, the night he ... the Twitter board accepted his offer, he spends two hours in the tiny town in South Texas going over a valve in the Raptor engines under Starship and why it was leaking, and there was a methane leak, and just became involved in the details. And both of them felt that if you have a passion and intensity on the details, the rest will follow more easily.

21. 1:07:55 – 1:10:59

    Importance of Experimentation and Taking Risks

    1. WIWalter Isaacson1:07:55

    2. SBSteven Bartlett1:07:55

       Wha- what was their, um, approach to, kind of linked to that, their approach to experimentation? It's something that I'm absolutely obsessed with, conducting as many experiments as we possibly can in the shortest amount of time we can to get information back.

    3. WIWalter Isaacson1:08:07

       Yeah. One of the things that Musk is successful because of is his ability to iterate, to take risks, to conduct experiments. Twice now, he's launched Starship, which as I say, is by far the biggest rocket ever made. And both times, you saw stories the next day saying, "Musk launches rocket and it explodes." Well, he thinks both of those were a success, because he says, "If you're not failing 20% of the time, you're not risking enough." And so each of those are attempts to figure out, to take a risk, shoot something off, and see what goes wrong, and then to fix it. If you have a risk-averse culture like NASA or Boeing or Lockheed or others, you're not experimenting enough, and the experim- ... and by definition, an experiment involves the unknown and taking a risk.

    4. SBSteven Bartlett1:09:09

       How do they keep their cultures to be pro-risk and s- um, to stop them getting complacent with their success?

    5. WIWalter Isaacson1:09:17

       Well, I don't think Musk has a problem with complacency because he's so intense and hardcore that the minute ... (sighs) You know, I've watched so many meetings where even at Twitter where somebody says, "We can't do this. We can't take away the blue check," or, "We can't, uh, change from, uh, carbon fiber to stainless steel on a particular component," or, "We can't do Cybertruck 'cause Cybertruck is too edgy and it's made of stainless steel and it is frightening to look at and it'll scare people." And he'll just either run roughshod over them or fire them or push them to realizing, "Yeah, let's make Cybertruck look very futuristic, and let's make it totally out of stainless steel, and let's have the stainless steel be an ex- exoskeleton, so you don't have to have internal chassis as much." These are wild, out of the box things, and they resisted him on Cybertruck. They resisted him on Starship. They've resisted him on even some of the battery changes he's made or things, but ... Or resist him on the amount of servers you need at, uh, Twitter or the rules for engagement on Twitter. I think sometimes it doesn't work. I think Twitter is kind of toxic in places 'cause he thought you could get rid of the moderation teams a- and do it through an algorithm, but he pushes things, 80% of which succeed. It means there's a lot of rubble in the wake though.

22. 1:10:59 – 1:13:58

    Are They Delusional?

    1. WIWalter Isaacson1:10:59

    2. SBSteven Bartlett1:10:59

       Do- do you think they're somewhat delusional, these people? Steve Jobs.

    3. WIWalter Isaacson1:11:02

       I think they're crazy and, as Jobs would say, "Crazy enough to think they can change the world and thus they become the ones who do." D- delusional, the phrase they use for Steve, was reality distortion field, which is just a geek- geek's way of saying delusional. Meaning, uh, y- you can wish something and think hard enough on something and try to make it happen. And often it worked with Jobs. He'd say, "You gotta shave 10 seconds off the boot up time." And they'd say, "That's reality. It can't be do-" And he'd say, he'd stare without blinking, something his guru had taught him in India. He'd say, "Don't be afraid. You can do it." And they would bend reality, and 80% of the time, he'd get it done. Sometimes it doesn't work. He tried it on his cancer, didn't work. Uh, I mean, he just tried to will it away. Likewise with Musk. Full self-driving, I mean, for the past 10, uh, eight years, he's always said, "It's only a year away. We're gonna get there." Well, that's reality distortion. It's driven his team to go further with machine learning and full self-driving than most companies, but it's also a reality distortion that hasn't yet paid off.

    4. SBSteven Bartlett1:12:22

       Deadlines. You talked kind of about it there.

    5. WIWalter Isaacson1:12:24

       Yeah. That's the same thing, which is being delusional about deadlines, but they're forcing functions. As Musk himself said when I was talking to him once, I said, "Deadlines, man, you always ..." He says, "Yes, but I'm a specialist at turning the impossible into the merely very late." So he misses deadlines, but he tends to eventually deliver.

    6. SBSteven Bartlett1:12:50

       The r- the reason he's setting deadlines even though he knows sometimes they might not be hit is because it speeds up the team.

    7. WIWalter Isaacson1:12:57

       Yeah. He says, "You ... A all-in intensity, a hardcore intensity is our operating principle." And you're not gonna have that without deadlines. I remember so many times there were what he, his team calls surges. I'd see it happen almost every month in a different field. He'd say, "All right, we have to stack this rocket by Friday."... and they'd say, you know, "No, it's gonna take months." "No, it needs to be stacked by Friday." And they'd work around the clock and do it. And then a few weeks later, he'd be on a house where they were putting a Tesla solar, uh, pan, solar roof tiles, and he'd say, "You have 24 hours to redo this house." They'd say, "Well, that's nuts." But he'd be there at midnight, on top of the roof-

    8. SBSteven Bartlett1:13:49

       Himself?

    9. WIWalter Isaacson1:13:50

       ... with... Himself. With a little ax playing on the cables down below, and he would use it as a forcing function.

23. 1:13:58 – 1:16:24

    Is Elon Happy?

    1. WIWalter Isaacson1:13:59

       It drove the teams crazy, but it drove them to do things they didn't think they could do.

    2. SBSteven Bartlett1:14:03

       Is he happy?

    3. WIWalter Isaacson1:14:04

       No. He's somebody who not only is not usually happy, but he doesn't value happiness. If you said, "What are the top 10 things you want in life?" Uh, I don't think happiness, pleasure, calmness, sweetness, going to the beach, none of those would be in the top 10. He, uh... Talulah Riley, who lives here, was married to him, the English actress, great English actress, she said, "He's not the type who can stop and savor or smell the flowers. He doesn't wanna sit back and be content and be happy." And I asked him about it, I said, "Okay, are you ever happy at what you've achieved?" He said, "No. I'm like a video game addict. When I get to one level of the game and I've succeeded, all I can think about is moving to the next level of the game, be it Elden Ring or Polytopia."

    4. SBSteven Bartlett1:15:01

       Is that common amongst the great leaders that you've studied?

    5. WIWalter Isaacson1:15:05

       No. It, um, was k- it was definitely true of Steve Jobs, who, having built the great computers, suddenly says, "I want 1,000 songs in my pocket." And then when he has the iPod, it's so successful, and all he does is worry about the fact that something bad could happen. He sa- and then he says, "Well, what if people, the brain-dead people who make cellphones realize they can put music on cellphones? Then we'd be out of business." So he starts working on the iPhone, and the iPod team says, "Well, that's gonna cannibalize us. That's gonna hurt our business." He said, "We have to be able to cannibalize ourselves or other people will eat us for lunch." And likewise, Musk is always pushing for the next thing as a... opposed to happiness. Is that true of everybody? No. I mean, Jeff Bezos has the biggest yacht you can imagine and more vacation homes, uh, and he's happier, I think. Uh, I mean, he likes to savor his success. It's also true that his space company, Blue Origin, hasn't yet gotten anybody into orbit. I don't know there's a particular trade-off there, but I know Musk would say, "Yeah, I could be on a yacht somewhere, but that's not what I want."

24. 1:16:24 – 1:17:37

    Do Bezos & Musk Like Each Other?

    1. WIWalter Isaacson1:16:24

    2. SBSteven Bartlett1:16:24

       Do you think Jeff and, uh, Steve... Do you think Elon likes Jeff?

    3. WIWalter Isaacson1:16:29

       I think they're competitors, and there's two chapters in the book called Bezos and Musk where they compete, compete for a pad at Cape Canaveral, the storied pad, 39A, where they get into big disputes and lawsuits over satellite levels. Musk says, if, uh, "But I want Bezos to succeed. I want him to be driving us into space, 'cause the more do it, the better. I wish he would get out of his hot tub and off his yacht more often so that Blue Origin could be more successful." So that's not exactly a compliment. Uh, they don't hang out together, but I know that Musk respects Bezos. Bezos once tried to patent the concept of a self-landing, uh, uh, a booster rocket that could land upright and be reused, which Musk was already working on. And the idea that Bezos would try to patent the idea went, caused Musk to go ballistic. But since then, he hasn't gone ballistic on Bezos, and that got resolved.

25. 1:17:37 – 1:23:43

    How Did These Great Minds Change You?

    1. WIWalter Isaacson1:17:37

    2. SBSteven Bartlett1:17:37

       How did Steve Jobs change you?

    3. WIWalter Isaacson1:17:40

       I think that Steve, and all the people I've written about, caused me to think more about, what's the larger mission? And to care about even things people couldn't see, as I said, like the circuit board inside the Mac. And you always know whether you're cutting corners when you're writing a book, doing a podcast, starting a company. And being honest with yourself about that is... You know, I admire deeply Steve Jobs' passion for beauty, his passion for the product, and all of them felt they weren't trying to make the most money or build the most valuable company, although they did. Apple becomes that. You know, Tesla becomes that. They become the richest people. But they're doing it not for a passion for profits, but a passion for the product.

    4. SBSteven Bartlett1:18:44

       Um, specifically Elon, spending that time with him.

    5. WIWalter Isaacson1:18:49

       Yeah. You know, I ge- I go back to the know thy self. Uh, I can admire Musk. I can respect what he does. I also know it's... The price he pays for his success is a price that I think is too high for me, meaning, I'm not gonna be that rough on the people around me. I've been married more than four- uh, almost 40 years, and, you know, I care about this balance of work and life and other things. Musk doesn't care about that. So...I know that each of us has to decide how do we do the balances that make us feel the most comfortable, and I watch Elon and can admire his intensity but also know the downsides of it, and then in a more complex way, which is what the book is about, understand how the downsides, and you said this at the very beginning of the show, the downsides and bad traits are so interwoven with the good traits that you can't disentangle the fabric.

    6. SBSteven Bartlett1:20:10

       The algorithm you write about in the book, this five-step approach that Elon takes towards sort of product development-

    7. WIWalter Isaacson1:20:17

       Mm-hmm.

    8. SBSteven Bartlett1:20:17

       ... when I read about it, it kind of just seems like more of the same Elon, which is like this sense of urgency, speeding things up, and caring a lot about the small stuff. Is that your characterization of the algorithm, and what is the algorithm?

    9. WIWalter Isaacson1:20:27

       Well, the algorithm goes back to what you called first principles, which is step one of the algorithm is question every rule, question every requirement. If somebody says we need to have a felt pad between the battery and the chassis and you c- c- say, "Why?" and they say, "Well, it's a regulation," or, "It's a rule," and you say, "Who made that rule? Who made that r- Does it really work? Bring me the person, the name of the person who actually made it and let me grill that person to see if there's a physics reason that has to happen." And so that's step one in the algorithm. And step two is a Steve Jobs step, which is simplify. Even on the iPod when Steve made it, it's like, "I wanna be able to get to any song with only three clicks. I don't want a whole lot of buttons. I don't want a manual." And they eventually make the most beautiful, simple thing that a- becomes the iPhone after a while. Intuitive. Nobody has to read the manual for how to use an iPhone. So step two is simplify. Then you speed up the processes, and final step is automate, and the problem, Musk said, is when you try to automate processes that you should've deleted, you're not gonna do it. But it's- it's not just the algorithm. It's the algorithmic way of thinking, which is the m- manufacturing matters as much as the design of the product, so he puts his engineers and designers with their desks facing the assembly line so every hour they can watch if there's a holdup, if there's something that, uh, a piece of, you know, strip around the headlight or, uh, wiring in the Raptor engine-

    10. SBSteven Bartlett1:22:05

        Yeah.

    11. WIWalter Isaacson1:22:05

        ... that's causing a holdup in the manufacturing process, the engineers and designers can see it every hour, which is why he doesn't do what most automakers now do, which is send something off and outsource all the manufacturing. He's gotta watch it happen.

    12. SBSteven Bartlett1:22:21

        And people write... he makes people write their name on the parts of the rocket that they're responsible for.

    13. WIWalter Isaacson1:22:24

        Yeah, and you gotta... uh, uh, it's like who's in charge of... who's in charge of this valve, and who's in charge of the cost of this valve, and who's gonna get this valve to be, uh, cost down by 80%? And if you don't think you can do it, your name is on that mission, then step aside, you know. W- w- we're not gonna tolerate people who can't be on the mission.

    14. SBSteven Bartlett1:22:50

        A quick word on Huel. As you know, they're a sponsor of this podcast and I'm an investor in the company. It is finally here, three years of work from Huel to try and make a bar, a snack bar that is nutritionally complete. As of the recording of this episode, they finally released these bars that are high in protein, 27 vitamins and minerals and just two grams of sugar. The impossible has been done, and it tastes so goddamn good. Often these snack bars, these like high protein snack bars taste like you're eating Play-Doh or cardboard or something. It's so hard to make one that is nutritionally complete and that tastes good. And ladies and gentlemen, here we have it. I'm gonna put the link in the description to get your bar below. Try it out and tag me and let me know exactly how you get on because it's so nice to finally have a bar that is nutritionally complete and that actually doesn't taste like cardboard and that tastes delicious. The impossible has been accomplished.

26. 1:23:43 – 1:26:36

    “Elon Is Afraid of Being Alone”

    1. SBSteven Bartlett1:23:43

       You mentioned your own family and your own, um, relationships. Last question is about Elon's love life.

    2. WIWalter Isaacson1:23:50

       (laughs) You know, Elon loves drama and turmoil, right? That's from childhood. He associates it with childhood and love. And whether it's at Twitter or at SpaceX or Tesla, he's always surging and wants drama. Well, for better or worse, I would say for worse, his emotional, personal love life tends to be that way. He likes drama and fighting and intensity in his relationships. Of the people he's been with, most have had this fiery intensity to them, from his first wife Justine all the way through Amber Heard, who I think's legendary, uh, in the intensity, shall we say, of the relationships, and to some extent Grimes now. There have been a couple of exceptions. One of whom I mentioned is Talulah Riley, whom he was married to, uh, English actress, and she's great and loving and calm and was a calming influence and was the best thing to happen to him in my opinion when it came to romance, but he always valued the intensity and she rightly knew herself and said, "This is amazing and I really love everything happening, but this is not who I am. I'm- wanna be back in a..."... a more calm environment. Eventually, she leaves and comes back to England. So with his own children, his lovers, his wives, there is the same intensity that's baked into everything he does.

    3. SBSteven Bartlett1:25:39

       But he seems to have a longing to be with somebody. He seems to be ... Uh, I hear-

    4. WIWalter Isaacson1:25:42

       He's always afraid of being alone. He said that he was so lonely as a child that his biggest fear is being alone. He always loves having one of his children. I mean, down at the rocket launch, there's Griffin. There's X. He was, uh, someone. He has a child, uh, who's v- autistic and, you know, needs a m- minder, generally. I mean, enough so, uh, that he's still a very wise, uh, teenager, and even asks things like, "Why doesn't the future look like the future dad?" Which is one of the things that spurs Elon into making Cybertrucks so futuristic. So he always likes having some of his children around him. He always likes having a companion. But that doesn't mean he likes calmness.

    5. SBSteven Bartlett1:26:35

       So interesting.

27. 1:26:36 – 1:32:40

    Last Guest Question

    1. SBSteven Bartlett1:26:36

       We have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they're gonna be leaving the question for.

    2. WIWalter Isaacson1:26:42

       (laughs)

    3. SBSteven Bartlett1:26:43

       And the question that's been left for you: With all you know about the nature of what it is to live a happy, successful life, what do you think is the single most important characteristic to be happy and/or to be successful?

    4. WIWalter Isaacson1:27:02

       Knowing your mission and knowing yourself. Uh, maybe, maybe that's two things. But it took me a while to know myself, meaning what I was good at as a leader and what I didn't wanna be good at. But also, I know the mission that I'm trying to do, uh, in life, and it's not getting humanity to Mars. It's not the grandest of all missions. But, uh, I think if you know yourself and what you value, then the happiness follows.

    5. SBSteven Bartlett1:27:39

       And what is your mission?

    6. WIWalter Isaacson1:27:40

       My mission is that there's certain things that inspire us, that make us aim higher and make us better. And as a journalist, as a writer, and now as a biographer and historian, I like to tell the stories about people who moved us, who rippled the surface of history, and from those lessons, we all, in a smaller way, can be on a journey that's not just about ourselves. When I speak to my college students, there's always g- graduation speakers that say, "Follow your passion." And I say, "No. It's not about your stupid little passion. It's about connecting your passion to something higher than yourself. So figure out what that mission is for you." And I do it through storytelling. Now, storytelling isn't as elevated as rocket building or auto-making, but it is the oldest, most venerable, valuable way we have of passing on values, is telling stories. Whether it's around the first campfire ever built, or whether it's Homer doing it in the Odyssey, or the Bible with the great opening sentence, "In the beginning," comma, telling us these stories. I think there's a role in society for storytellers that try to make us better.

    7. SBSteven Bartlett1:29:20

       Well, you have very much taken on that role in a remarkable way. I very rarely pre-order or pre-save-

    8. WIWalter Isaacson1:29:28

       Yeah.

    9. SBSteven Bartlett1:29:28

       ... books ever.

    10. WIWalter Isaacson1:29:29

        Yeah.

    11. SBSteven Bartlett1:29:29

        But based on the books you've written previously, this was one of the books that I bought on both audiobook and both physically, and it far exceeded my expectations because of the depth and detail you go into these people. This is not a surface level from a distance-

    12. WIWalter Isaacson1:29:44

        Mm-hmm.

    13. SBSteven Bartlett1:29:45

        ... audit or analysis or deconstruction of these individuals. It is as if you are living in their mind and writing from the place of their mind. And for someone like me who ... I think o- of myself at the start of my career, that wants to do great things-

    14. WIWalter Isaacson1:29:57

        Yeah.

    15. SBSteven Bartlett1:29:58

        ... knowing everything about these individuals that you've covered allows me to pick and choose elements that will get me closer towards my own version of happiness and success. And I think know thyself is such an important thing when you read these books, because you have to assemble the parts of an Elon or a Steve Jobs or a Jennifer, and take from them, um, to complete your own little jigsaw piece. And we're all our own individual shapes. There'll probably n- never be a, a book-

    16. WIWalter Isaacson1:30:29

        Mm-hmm.

    17. SBSteven Bartlett1:30:29

        ... ever that comes close to the detail and depth of insight and understanding and storytelling, which is so unbelievably captivating as this one that's written on Elon Musk. So it's, um, it's a must-read for everybody, regardless of what discipline or pursuit you're in. I think it's just a, an absolute fascinating read about trauma, about humanity, about humans, and about what it takes to reach the very top. So Walter, thank-

    18. WIWalter Isaacson1:30:50

        Wow.

    19. SBSteven Bartlett1:30:50

        ... you for the service to humanity-

    20. WIWalter Isaacson1:30:51

        Thanks.

    21. SBSteven Bartlett1:30:52

        ... that you've done by the work that you do. It's an, a huge honor to get to meet you today.

    22. WIWalter Isaacson1:30:55

        Wow. It's a huge honor to get to meet you and a actual pleasure, too.

    23. SBSteven Bartlett1:30:59

        Thank you.

    24. WIWalter Isaacson1:30:59

        Thank you.

    25. SBSteven Bartlett1:31:02

        Quick one. I discovered a product which has changed my life, called Eight Sleep. This product, Eight Sleep, which are a sponsor of this podcast, has been a revelation in my life, because the Eight Sleep pod cover, which is basically a fitted sheet that goes over your mattress, controls the temperature of your bed throughout the night, and it follows nature's natural rhythm. It starts cool, gets colder while you go into different phases of sleep, and then heats up slightly as you wake up in the morning, which is effectively guiding you to have a deeper, more restorative sleep. I genuinely think of all the things that we would include in health and fitness, I think sleep now is the, the most important factor, the thing that I'm thinking about most often every single day. When I wake up in the morning, the first thing I do is I check my sleep, and I use that information to determine how to proceed in that day. How hard to work out, how many meetings to have, what I need to cancel, what time I need to get to bed. So to celebrate them being a new podcast sponsor, I always wanna get a discount for you guys, and I've got one. Go to EightSleep.com, which is E-I-G-H-T Sleep dot com slash Stephen, and if you do that, you'll save $150 on the pod cover that I have on my bed, the one I'm talking about. Grab your pod cover, send me a DM, and let me know how you get on. Do you need a podcast to listen to next? We've discovered that people who liked this episode also tend to absolutely love another recent episode we've done, so I've linked that episode in the description below. I know you'll enjoy it.

Episode duration: 1:32:40