The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising. 0:00 Intro 02:07 The concept of how we value things 18:56 Recursive Trends 23:42 The brain's marketing function: Signalling 34:43 technology making location irrelevant 41:07 making something bad to give it value 48:14 Scarcity of product 51:38 Personalisation 56:37 How to deliver a product to the world 01:02:59 Why business are focusing on the wrong thing 01:11:00 Personal branding 01:17:25 Why do you think you successful 01:33:43 The last guest question Rory: https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg Rory’s book: https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529 Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7iQXmUT... FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/stevenbartlett-123 Sponsors: Huel - https://my.huel.com/Steven Crafted - https://bit.ly/3JKOPFx

Rory SutherlandguestSteven Bartletthost

Aug 1, 20221h 38mWatch on YouTube ↗

EPISODE INFO

Released: August 1, 2022
Duration: 1h 38m
Channel: The Diary of a CEO
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising. 0:00 Intro 02:07 The concept of how we value things 18:56 Recursive Trends 23:42 The brain's marketing function: Signalling 34:43 technology making location irrelevant 41:07 making something bad to give it value 48:14 Scarcity of product 51:38 Personalisation 56:37 How to deliver a product to the world 01:02:59 Why business are focusing on the wrong thing 01:11:00 Personal branding 01:17:25 Why do you think you successful 01:33:43 The last guest question Rory: https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg Rory’s book: https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529 Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7iQXmUT... FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/stevenbartlett-123 Sponsors: Huel - https://my.huel.com/Steven Crafted - https://bit.ly/3JKOPFx

SPEAKERS

Rory Sutherland
guest
Steven Bartlett
host
Narrator
other

EPISODE SUMMARY

In this episode of The Diary of a CEO, featuring Rory Sutherland and Steven Bartlett, The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165 explores rory Sutherland Exposes Psychology Powering Apple, Tesla, Uber, Ikea, Huel Rory Sutherland argues that most real value is created in the mind, not the factory, and that psychological ‘moonshots’ are often cheaper, greener and more powerful than technological ones. Using examples from Uber, Tesla, IKEA, Red Bull, Huel, airlines and luxury fashion, he shows how framing, storytelling, friction, and signaling can radically change perceived value, trust and behavior.

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