From Apple & Uber to Creating a Multi-Billion Dollar Wallet Industry | Magic Labs Documentary

Sean Li and Jaemin Jin founded Magic Labs. Today, they've onboarded 50M+ wallets and 200,000 developers, and raised $80M+ in funding from top-tier investors, including PayPal Ventures. This film captures the raw entrepreneurial journey—from Sean's early days selling his first startup KiteMatic to Docker, through the near-death experiences of Magic Labs, to their current mission of building Newton Protocol, the programmable trust layer to bring all assets on-chain, for agentic AI, stablecoins, RWAs and the $250T global asset market. Key Insights: 1. The Apple design philosophy that shaped Magic's "invisible technology" approach 2. Surviving the 2018 crypto winter when everyone called blockchain a scam 3. The controversial decision to simplify Web3 that got them attacked on Twitter 4. Building non-custodial solutions when VCs demanded centralization 5. The future of AI agents managing trillions in on-chain assets Timeline: 00:00 Intro 01:14 Founder & Magic Labs 02:17 From Jazz Dreamer to 50M Wallets 10:21 Apple’s Perfectionism vs. Startup Reality 16:52 One Month of Runway: Innovation Pulled from the Brink 24:03 Beyond the Numbers: What Makes Investors Truly Believe in Founders 27:39 Building the ‘Perfect’ User Experience Philosophy in the Age of AI 31:20 The Greatest Risk Is Not Taking Action About Magic Labs: Website: https://magic.link X: @magiclabs About Newton Protocol: Website: https://www.magicnewton.com/ X: @magicnewton EO creates in-depth documentaries and interviews with founders reshaping the global tech ecosystem. - For collaboration: partner@eoeoeo.net LinkedIn | @EO STUDIO X | @eostudi0

Jaemin JinguestSean Liguest

Sep 28, 202535mWatch on YouTube ↗

EPISODE INFO

Released: September 28, 2025
Duration: 35m
Channel: EO Studio
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Sean Li and Jaemin Jin founded Magic Labs. Today, they've onboarded 50M+ wallets and 200,000 developers, and raised $80M+ in funding from top-tier investors, including PayPal Ventures. This film captures the raw entrepreneurial journey—from Sean's early days selling his first startup KiteMatic to Docker, through the near-death experiences of Magic Labs, to their current mission of building Newton Protocol, the programmable trust layer to bring all assets on-chain, for agentic AI, stablecoins, RWAs and the $250T global asset market. Key Insights:
The Apple design philosophy that shaped Magic's "invisible technology" approach
Surviving the 2018 crypto winter when everyone called blockchain a scam
The controversial decision to simplify Web3 that got them attacked on Twitter
Building non-custodial solutions when VCs demanded centralization
The future of AI agents managing trillions in on-chain assets
Timeline: 00:00 Intro 01:14 Founder & Magic Labs 02:17 From Jazz Dreamer to 50M Wallets 10:21 Apple’s Perfectionism vs. Startup Reality 16:52 One Month of Runway: Innovation Pulled from the Brink 24:03 Beyond the Numbers: What Makes Investors Truly Believe in Founders 27:39 Building the ‘Perfect’ User Experience Philosophy in the Age of AI 31:20 The Greatest Risk Is Not Taking Action About Magic Labs: Website: https://magic.link X: @magiclabs About Newton Protocol: Website: https://www.magicnewton.com/ X: @magicnewton EO creates in-depth documentaries and interviews with founders reshaping the global tech ecosystem.
• For collaboration: partner@eoeoeo.net LinkedIn | @EO STUDIO X | @eostudi0

SPEAKERS

Jaemin Jin
guest
Co-founder of Magic Labs; Waterloo Software Engineering alumnus with prior experience at Apple and Uber.
Sean Li
guest
Co-founder and CEO of Magic Labs focused on embedded wallets and invisible Web3 onboarding.

EPISODE SUMMARY

In this episode of EO Studio, featuring Jaemin Jin and Sean Li, From Apple & Uber to Creating a Multi-Billion Dollar Wallet Industry | Magic Labs Documentary explores magic Labs’ founders: simplifying crypto onboarding, scaling wallets, enabling AI trust Sean Li and Jaemin Jin trace their paths from Waterloo and early careers (Docker, Uber, Apple) into Web3 after identifying onboarding as blockchain’s biggest adoption blocker.

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