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At a glance
WHAT IT’S REALLY ABOUT
Master AI creativity by collaborating, not prompting, for breakthrough results
- AI can function like an always-available, context-aware assistant, giving everyday professionals capabilities once reserved for elites.
- Because AI can critique and improve its own use, a key move is to have the model ask you questions to uncover workflows, goals, and high-leverage applications.
- Real-world examples show non-technical users can create massive operational impact quickly, such as an NPS ranger building a tool in 45 minutes that saves thousands of labor-days.
- Most people fail to gain meaningful creativity benefits because they treat AI as a tool rather than a teammate, while top performers coach, iterate, and invite the model to interrogate the problem.
- Creativity remains “doing more than the first thing you think of,” and AI raises the bar by making “good enough” easy while rewarding volume, variation, and disciplined inspiration inputs.
IDEAS WORTH REMEMBERING
5 ideasAsk AI to ask you questions before you ask it for answers.
Utley recommends prompting the model to interview you “one question at a time” about responsibilities, KPIs, and workflows, then deliver obvious and non-obvious AI leverage points; this flips AI from a reactive answer engine into an active consultant.
Target the work you dread to find high-value AI wins.
Focusing on repetitive, paperwork-heavy, or avoided tasks surfaces the biggest ROI opportunities—like the ranger who turned days of statement-of-work paperwork into minutes via an AI-assisted tool.
There’s a major “realization gap” between AI’s potential and actual workplace gains.
Even if research shows faster work and higher quality on average, Utley notes fewer than 10% of professionals see meaningful productivity gains, largely due to weak collaboration habits and lack of foundational AI literacy.
Treating AI like a teammate changes outcomes more than choosing a model.
Underperformers accept mediocre outputs or dismiss the tool; outperformers give feedback, coach the model, iterate, and request clarifying questions—mirroring how strong human teams improve work product.
Use AI drills—like difficult-conversation role play—to expand your application set.
Instead of limiting AI to writing and summarizing, you can have it interview you, build a psychological profile of your counterpart, simulate the conversation, and give feedback from the other person’s perspective.
WORDS WORTH SAVING
5 quotesNow the poorest villager in Palo Alto can have what only Winston Churchill used to have, which is an assistant that has my context and my voice and my intent available to me so that when I'm in the bathtub, I can be dictating my address.
— Jeremy Utley
AI strangely can teach you how to use itself if you think to ask.
— Jeremy Utley
The National Park Service is estimating that the tool that Adam built in 45 minutes is gonna save the service 7,000 days of human labor this year.
— Jeremy Utley
Whereas the underperformers treated AI like a tool, the out-performers treated AI like a teammate.
— Jeremy Utley
The only correct answer to the question how do you use AI is I don't. I don't use AI. I work with it.
— Jeremy Utley
SPEAKERS
Jeremy Utley
guestCreativity and innovation educator at Stanford d.school, focused on ideation and AI-assisted creative work.
High quality AI-generated summary created from speaker-labeled transcript.
