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How To Be Rich by J. Paul Getty

What I learned from reading "How To Be Rich" (https://a.co/d/095bZn7b) by J. Paul Getty. https://www.founderspodcast.com/ Full Transcript and Show Notes: https://www.founderspodcast.com/episodes/29258346/senra-353-how-to-be-rich-by-j-paul-getty David Senra: https://x.com/FoundersPodcast?s=20

David Senrahost
Jul 10, 20241h 4mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

J. Paul Getty's Business Lessons: Optimism, Ownership, Thrift, and Nonconformity

  1. The book grew out of columns Getty wrote for Playboy at Hugh Hefner's request, in which a 73-year-old Getty passed along lessons from nearly 60 years in business to younger businessmen.
  2. Getty's early wildcatting stories show how he survived a squeeze by major oil companies by staying calm, storing his oil, and going straight to Shell's president, and how he later bet against consensus during the Depression.
  3. Getty insists there is always opportunity, rejects excuses and pessimism, and lays out ten fundamentals while stressing there are no quick or surefire formulas.
  4. On management, Getty favors owner-minded people with profit-sharing incentives, thrift and small details, clear communication, extreme ownership, and hands-on presence over bureaucracy and paper-shuffling.
  5. Getty closes by arguing that conformity is a trap and that real wealth comes from independent thinking and living by your own values, while Senra ends with a pitch for his Founders Notes tool and live events.

IDEAS WORTH REMEMBERING

5 ideas

Stop the bleeding, then go to the top

When major oil companies boycotted his crude, Getty leased storage tanks rather than sell cheaply and then went directly to Shell's president, who committed to buy 1.7 million barrels and build a pipeline.

Big decisions are made without data and often against consensus

During the Depression Getty's advisors urged him to liquidate, but he doubled down on oil and envisioned an integrated business, which Senra ties to the later Saudi neutral zone concession.

Optimism is a duty and excuses are alibis

Getty called complaints about taxes, labor costs, and competition convenient alibis for the unimaginative and lazy, and said there are always opportunities for people with energy and imagination.

Align incentives to unlock owner-like thinking

When a superintendent said Getty saw savings only because he owned the properties, Getty moved him to a share of profits, and the problems Getty had spotted were fixed within sixty days.

Think small and keep overhead low

Getty argued that meticulous attention to small costs, like a half-cent savings per unit worth over $25,000 a year, reveals the millionaire mentality, and he disliked paper-shuffling empires.

WORDS WORTH SAVING

5 quotes

optimism is a moral duty and that pessimism aborts opportunities.

— David Senra

clear thinking plus clear writing equals more speed.

— David Senra

All the money is in the long term. You want to own, not trade.

— David Senra

There's a handful of decisions that we make that will change the trajectory of our entire lives. And when we make those decisions, usually we don't have the data.

— David Senra

Think for yourself. Don't look around. Look in.

— David Senra

Origins of How To Be RichWildcatting and the Shell oil squeezeContrarian bets during the DepressionOptimism versus pessimismFounder mentality and incentivesThrift, overhead, and bureaucracyLeadership lessons and staying calm

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