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Meta Muse: the AI agent people actually love

Alex Cornell is a design director at Meta, where he leads design on Muse, Meta’s consumer AI agent. He came to the role with a long background in software product design, including time as a founder, and has spent the past year building one of the most thoughtful agent interfaces in the consumer AI space. Muse ships with a custom avatar, a three-layer status display, a personalized ideas surface, and a generative feed. Alex has been sharing the reasoning behind each of those design decisions publicly on Threads. *What you’ll learn:* 1. Why Alex built Muse to feel like messaging, not an AI app 2. How Muse’s three-layer status system accommodates different levels of technical expertise 3. What generative UI actually means in a shipped consumer product 4. How Alex turned years of forgotten Instagram saves into a daily shopping catalog 5. Why his mom apologized to her Muse, and what it means for AI design 6. How he uses Muse to track his golf game, shot by shot, as he works toward a single-digit handicap 7. The mindset shift designers need when the output is never pixel-perfect 8. When to use the main chat versus a side chat, and where the architecture still falls short *Brought to you by:* WorkOS—Make your app enterprise-ready, with SSO, SCIM, RBAC, and more: https://workos.com?utm_source=lennys_howiai&utm_medium=podcast&utm_campaign=q22025 *In this episode, we cover:* (00:00) Welcome and guest intro (02:50) Designing Muse (05:33) Choosing which primitives to surface: characters, ideas, feed (08:50) Speed of model and response times (11:01) Generative UI and personalization (14:25) SkyMall demo: Instagram saves turned into a shopping catalog (17:16) Shopping, monitoring, and price alerts with Muse (19:07) Instagram and Pinterest connectors for visual data (21:40) Golf use case: round recaps, shot data, practice breakdowns (25:28) Main chat versus side chats (27:56) Old blog turned morning podcast: 20 years of posts via the Wayback Machine (29:39) Chess dashboard: game analysis with a snarky coach (30:59) What designers need to learn for AI, and what still works (34:33) Prompting strategy when Muse is being obstinate (36:31) Where to find Alex *Tools referenced:* • Meta Muse: https://muse.ai *Other references:* • The Wayback Machine: https://web.archive.org • Instagram: https://www.instagram.com • Pinterest: https://www.pinterest.com • Chess.com: https://www.chess.com • SkyMall/Sharper Image aesthetic: https://www.skymall.com *Where to find Alex Cornell:* LinkedIn: linkedin.com/in/alex-cornell-5449a99 X: https://x.com/alexcornell *Where to find Claire Vo:* ChatPRD: https://www.chatprd.ai/ Website: https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ X: https://x.com/clairevo _Production and marketing by https://penname.co/._ _For inquiries about sponsoring the podcast, email jordan@penname.co._

Claire VohostAlex Cornellguest
Oct 12, 202637mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:00 – 2:50

    Welcome and guest intro

    1. CV

      Designers have struggled with how much do we narrate along the way what is happening, so it's quite obvious to the user so that latency doesn't feel so painful. My experience in the Muse app is I do like that progressive disclosure, and it's one of the things I called out in our review. But also, it's just fast. Like, it is just fast.

    2. AC

      If you are a engineer, you may wanna know exactly what your agent has done, and you can find that in Muse. But if you're a normal person, you maybe just wanna know, like, is it doing something? So at the top it'll tell you it's working. I'm very happy with our solution currently because we've sort of, like, exposed the benefit of the main chat to people, but I feel like there's a lot more that we could do in terms of helping people organize. I had a blog 20 years ago, and I had Marlo go and find it, and then accumulated them into one PDF first. But the way that I like to read it now, just again for memory, is via a podcast, and Muse is able to take it and just, like, reform it into a way that's, like, really interesting and useful for me.

    3. CV

      When your Muse is being obstinate, what is your prompting strategy? What do you do? [upbeat music] Welcome back to How I AI. I'm Claire Vo, product leader and AI obsessive, here on a mission to help you build better with these new tools. Today we have Alex Cornell, design director on Meta's Muse, and he's here to talk a little bit about how to design a great agent experience for consumers, and a little bit more about some Meta Muse use cases you might not have thought of, especially ones that involve shopping on Instagram and going really hard into some of your personal hobbies. Let's get to it. This episode is brought to you by WorkOS. AI has already changed how we work. Tools are helping teams write better code, analyze customer data, and even handle support tickets automatically. But there's a catch. These tools only work well when they have deep access to company systems. Your copilot needs to see your entire code base. Your chatbot needs to search across internal docs. And for enterprise buyers, that raises serious security concerns. That's why these apps face intense IT scrutiny from day one. To pass, they need secure authentication, access controls, audit logs, the whole suite of enterprise features. Building all that from scratch, it's a massive lift. That's where WorkOS comes in. WorkOS gives you drop-in APIs for enterprise features so your app can become enterprise ready and scale up market faster. Think of it like Stripe for enterprise features. OpenAI, Perplexity, and Cursor are already using WorkOS to move faster and meet enterprise demands. Join them and hundreds of other industry leaders at workos.com. Start building

  2. 2:50 – 5:33

    Designing Muse

    1. CV

      today. Alex, welcome to How I AI. Thanks for joining us.

    2. AC

      Thank you for having me. Big fan. Happy to be here.

    3. CV

      I am... I was just saying, I am a big, big fan of Muse, and I have used probably every AI agent on the planet. And Muse, I will tell you, fastest time to pure delight I have had with an AI product in a very, very long time. So tell us a little bit about how you approached designing this agent, 'cause I think some of the primitives you picked are very different than what we see on, in other agents. It seems like the persona that you're going after is different. Walk me through how you all ended up where you ended up from a design perspective.

    4. AC

      Yeah. Well, thank you for saying that. Um, it was definitely a really interesting challenge, and it felt like a unique one. I think we all could feel that something was different this time around, I think from a capability perspective. And I think, like, just simple things like the fact that an agent can message you proactively changes the nature of, like, how you think about the product from a design perspective, even in, like, super simple ways. Like, I've joked before because, uh, we have bubbles around our messages, you know, and, like, that's typically something that you associate more with messaging than, like, an AI app.

    5. CV

      Mm-hmm.

    6. AC

      Like, long ago, I think most AI apps kind of stripped those out. And that is there, among other reasons, to, like, help with the f- like, separation that you need when, like, a agent is possibly messaging you at different times of the day. You kind of need to know, like, where and when the different messages begin. And so, like, simple things like that, I think, inform some of the design. But the basic framing that always we went back to, and I think was probably the most helpful, was just imagining that this interface was more of an exchange between you and an entity.

    7. CV

      Mm-hmm.

    8. AC

      And that's why it's embodied at the top of the screen. And so a lot of the patterns that we looked at were much more messaging patterns, you know, and not, uh, thinking about how did this work before in different AI apps or using kind of, like, the traditional, uh, industry, I guess, as a reference. It was more like, how would you handle this if you were actually speaking with another person, you know? And that was immensely clarifying, I think, in almost every decision that we had to make. Um, and I think defines kind of how it feels. You know, when you look at it, it feels like a messaging app. You see a little guy there at the top of the screen, and I think, like, that, even something like that, you know, one of the other capabilities of it being able to work in the background makes it really important that you know when it's working. And so, like, just simply having that status, I think, has been one of the most important decisions

  3. 5:33 – 8:50

    Choosing which primitives to surface: characters, ideas, feed

    1. AC

      that we made.

    2. CV

      The other thing that strikes me as very different about Muse is the primitives that you've chosen to elevate as core parts of the application, because I think for those of us who have been using AI building tools, chatbots, et cetera, we're used to these ideas of, like, threads and chats and projects and machines and files and diffs, like, and connectors. Like, they're these very, uh, software-centric- ... concepts, um, I think because a lot of these agents have primarily been built as coding agents for the enterprise or, or knowledge work agents. And then I look at Muse, and what really struck me is you have this, like, character, first of all, as a primary entity. You have chats. You have ideas. You know, you, you have these, um, you have your feed. Like, you- you've just chosen different aspects to elevate. Is that because you knew that this w- this was going to be serving a different type of user with a different kind of, like, breadth of intention around what this agent could get done for them?

    3. AC

      Yeah. Um, you know, I, I, I got a text actually from my mom, uh, like this morning, which was really funny. She said that she has apologized to her Muse for making him work so hard and thanked him for all that he's done for her, which I found really gratifying because I have been working in software for a long time, and I don't think my mom has ever used a thing that I've made. Not because, like, I don't make interesting things. It's just, like, to your point, I think typically they can be maybe a little bit inaccessible to kinda the average person. And I think with this kind of technology too, it is so new and has so much capability to it that's not obvious. I think, like, that was definitely a huge part of what we were after in terms of making this more accessible and intuitive to, for people to use. And I think, like, I mean, you hear a lot about progressive disclosure in design, and it's, it's kind of one of those things that, like, you hear, like, on day one, and then, like, you always think about. But, like, I don't know. You don't, uh, use it every day. But in this product, I found it to be one of the most helpful things, which is, like, if you take something like status, it's like if you are a engineer, you may wanna know exactly what your agent has done, and you can find that in Muse. But if you're a normal person, you maybe just wanna know, like, is it doing something? So at the top it'll tell you, "It's working. Jollibot is working." And then your next question might be, "What's it working on?" You know? And so it will tell you that with the little emoji, like researching pumpkin patches. But then if you wanna go a little bit further, you tap on it, and then you have a list of everything that it's done. If you wanna go a little bit further, you could tap on that, and then eventually you get down to where you're gonna see the curl and all the, like, all the code and everything, uh, which is, uh, really important from, like, an auditing perspective. Um, but it's only there if you need it, and it doesn't get in the way for, uh, people who may not know what that means. And I think, like, you s- you see, like, a lot of, uh, what is traditionally referred to as chain of thought can get pretty loud and, like, really detailed in the core chat. And that's the kind of thing I think that, like, typically we would've just put that in there 'cause that's, like, what you do these days in AI apps. But I think in this case it was like, well, does it really need to be there for everybody? It's

  4. 8:50 – 11:01

    Speed of model and response times

    1. AC

      like, probably not, you know?

    2. CV

      I'll give you one other compliment 'cause, again, I am a, I'm a Muse girl now. But I, I also think that a lot of times these chain-of-thought reasoning user, you know, like, elements in the UI are there as a Band-Aid for latency, which is-

    3. AC

      Yeah

    4. CV

      ... it feels very, um, frustrating as a user to sit and wonder, "Is my agent working on something, and is it making progress, or is it just stuck?"

    5. AC

      Yeah.

    6. CV

      And so I think a lot of designers have struggled with how much do we narrate along the way what is happening so it's quite obvious to the user, so that latency doesn't feel so painful, um, versus how much do we kind of, like, do progressive disclosure. And what I, what I think is nice about, um, my experience in the Muse app is I do like that progressive disclosure, and it's one of the things I called out in our review, um, that I thought was quite nice. But also it's just fast. [chuckles] Like-

    7. AC

      Mm-hmm

    8. CV

      ... it is just fast. The model is just fast. Like, I do think for especially something that's gonna try to catch the eye of consumers, that l- latency really matters, and it's a, it's a zippy little agent.

    9. AC

      Yeah, it is, and it's, it's really, uh, you know, it's interesting actually because the, it's one of those things where sometimes it's so fast that you are tempted to think, like, "Is it... Like, did it actually go do a thing?"

    10. CV

      Mm-hmm.

    11. AC

      Like, 'cause it's, it's so quick. And I think, like, the nice thing is there are times where it will-- You'll ask for something somewhat complex, and it will at least acknowledge your request, you know, either through a reaction or an initial message, and then go off and do the hard work. And I think, like, like a person, you know, if you ask for something hard, they're not gonna just ghost you until they're, they're done. They'll usually just say, like, "Okay, here's the plan. I'm gonna do this."

    12. CV

      Mm-hmm.

    13. AC

      "I'll be back when I have it done." Or even just a reaction is enough to let you know that it's doing it. And so I think, like, that balance of when to respond quickly, how to respond, what to say, and then, like, what to do in the meantime if it is a really long task, and that's where we start to rely a little bit on that status display to let you know, like, what's going on, and if you wanna know, like, specifically did it get stuck or is it, like, going down the wrong path, you can check. And, uh, I think that that's really helpful because you never really feel like it's just gone off and left you alone.

  5. 11:01 – 14:25

    Generative UI and personalization

    1. CV

      Yeah. One other thing just thinking about this status, um, message I wanna talk about, which is these, this concept of generative UI, and I think a lot of people think when they're thinking about generative UI, they think, like, "Every time I log into my dashboard, it's different," or-

    2. AC

      Mm-hmm

    3. CV

      ... "Every button I click is unique for every person." And what I saw in, in looking at the Muse agent is you're using generative UI in a really elegant way, which is, like, the core primitives stick. You've got your avatar. You've got your status message. You've got your ideas. You've got your feed. But then within that, every time I log in, I have a new set of ideas that are based on-

    4. AC

      Mm-hmm

    5. CV

      ... the things that we've talked about. And every time the status is generated, it picks the exact right emoji. And when it's working on its computer, you get a little generated video of it typing on its laptop. Like, that type of, quote-unquote, "generative UI" I think is really delightful and, and much easier to understand for folks trying to understand how they could bring these concepts into their own app than, like, every time any one person opens up, the UI is completely different.

    6. AC

      Right. Yeah, I think, you know, perhaps one day we'll get there, you know, but I think these days there's-- it's definitely a little bit more on the rails in terms of like where we can apply it. The avatar's a great example, and I think people find a lot of delight, I have seen, when they do make their own new avatar, seeing that it will then be translated into each one of those states, you know, typing on its little computer or making something. And that's been one of the most fun things, 'cause we of course have our mascot and, you know, Jolly has the states al- as well, but like if you turn yours into a tomato, then you'll see a tomato typing on the computer. And that really does feel very personal and is, I think, a very delightful thing. But yeah, you mentioned feed and ideas and I think that those surfaces, you know, you could very-- you could definitely imagine this app with just chat. And I think part of an agent's power is that it can handle a lot in a single chat, and you can kinda just treat it like a really capable, uh, personal assistant in that way. I think, though, like there's so much that it can do that might not be intuitive for people, that exposing some of those additional capabilities, just with the additional surfaces that we have, like ideas in particular, it's serving a very specific purpose, which is basically just telling you some things that you may not know that it can do. I think, like to your point, if those were just generic suggestions, that would be one thing, maybe even useful things. But when they're specifically based on what you've talked about, I think that's when people really find the power, where like if you talk to it about golf all day, like I do, like then I get a lot of golf ideas. And then the feed too, the feed's a fun one because you can experiment, and I think people should experiment more than, than they do. It's like the, the... You can write anything you want in the prompt and, and get a feed of whatever. Like, I mix and match things all the time and like have a really, uh, a really interesting feed. And I often change mine too, just because like sometimes I'll get tired of getting like Muse news or something, and I'll switch it to something else. Like, I try to do like kid stuff on the weekend, for example. But yeah, I mean, it's still a native surface though. You know, like the feed unit that you're looking at is still like one that we've designed, and it's being powered by the intelligence of like... And the personalization that your Muse has. But it's like it's not yet like a fully generative surface.

  6. 14:25 – 17:16

    SkyMall demo: Instagram saves turned into a shopping catalog

    1. CV

      Okay. So speaking of ideas or things that your Muse can do for you that you wouldn't thought of, I'm gonna let you get your screen up and share with us some of your ideas. And while you're doing that, I will tell you what my Muse's name is, which it's-

    2. AC

      Oh, yes

    3. CV

      ... Slime. And Slime is a [chuckles] pink dinosaur, um, fashioned after my child's favorite, favorite stuffy. Um, and he is very adorable. Okay, so let's look at, look at Mario. Aw.

    4. AC

      Yeah, so my, mine is Marlo, which is a cactus.

    5. CV

      Marlo.

    6. AC

      And I, I have a bit of a complex relationship with Marlo because my original Muse was Jollibot, which is the-

    7. CV

      Mm-hmm

    8. AC

      ... the mascot that, that you see everywhere. And it's named after my daughter, who we call Jolly Bug.

    9. CV

      Mm-hmm.

    10. AC

      And when we started using Jollibot everywhere, I felt kind of weird using Jollibot for mine 'cause it was like it was just too close to home.

    11. CV

      Mm-hmm.

    12. AC

      So I made kind of a cactus version, which is Marlo, which I like a lot, [chuckles] especially Marlo's little-

    13. CV

      Okay

    14. AC

      ... cactus laptop.

    15. CV

      I love the fuzzy laptops. Just-

    16. AC

      Yeah

    17. CV

      ... send me. They are so funny.

    18. AC

      [laughs] Yeah. They're really funny.

    19. CV

      Okay. Well-

    20. AC

      Um-

    21. CV

      ... walk me through some, some things that you do with Marlo that are fun.

    22. AC

      Yeah.

    23. CV

      Or cool.

    24. AC

      Uh, I'll, I can show you a few things. So I think one of my favorite things recently is I had... And I would recommend doing this, by the way. I had, if you use Instagram, I had Marlo look at everything I'd saved on Instagram and just organize them.

    25. CV

      Mm-hmm.

    26. AC

      So put all of my saves into folders and categories. Useful baseline. Um, but then I said, "Okay, look at everything I've saved and maybe send me some s- uh, suggestions for shopping ideas, like gifts and that kinda thing." And it did that, again, just in text, which was a good idea. But one of my favorite things, I think, to do, uh, with these systems is take what would be otherwise like a fairly mundane set of data and render it in a way that I personally find really fun. So with this-

    27. CV

      Mm-hmm

    28. AC

      ... what you're looking at here is Jollibot SkyMall, which is that same set of suggestions that have looked at everything I've saved on Instagram, considered some ideas for things that I might be interested in, but then rendered them in the kind of the vernacular of the SkyMall Sharper Image magazine.

    29. CV

      Mm-hmm.

    30. AC

      So as a '90s kid, this is like very, [chuckles] this is speaking my, my actual language. Um, so like this clock, for example, you can see right here, was a good suggestion.

  7. 17:16 – 19:07

    Shopping, monitoring, and price alerts with Muse

    1. AC

      anything that exciting, like watch straps and things like this, you know?

    2. CV

      Okay.

    3. AC

      Like I think, uh, and I've had... Like I, one of the things I do most actually with mine, and probably my favorite use case, is like I feel like a kind of just like monitoring superpower where-

    4. CV

      Mm-hmm

    5. AC

      ... I like am always looking for like, "Oh, if this artist releases a new album, tell me." Okay, great.

    6. CV

      Yep.

    7. AC

      "If this artist comes to San Francisco, tell me. If this golf brand does a collaboration with this person, tell..." Like I have a lot of things kind of like on the, on the radar.

    8. CV

      Yeah.

    9. AC

      And so like usually like, uh, you know, everybody always talks about, and I remember from your thing, movie tickets. Movie tickets-

    10. CV

      Mm-hmm

    11. AC

      ... is a big one as well.

    12. CV

      Yeah.

    13. AC

      Um, so yeah, I have, and uh, I think that it's definitely like something that is, um, it's just really useful. I haven't hooked this... That's actually something that I would like to do. I haven't hooked this up to where I can like make it easy to, if I do see something I like- Go and get it.

    14. CV

      But-

    15. AC

      But mostly 'cause this is more of a fun thing for me, that I just love seeing these things rendered this way.

    16. CV

      You know, the other thing-

    17. AC

      Um-

    18. CV

      ... that you can do here, which I do, is I have a trigger that every week it looks at the list of stuff that I'm, like, interested in buying and sees if any of it is on sale. And so it'll be like-

    19. AC

      Oh, nice

    20. CV

      ... "You know that thing you've been waiting for? It's, it's now discounted," or, you know, "This, this vendor happens to be selling it at a-

    21. AC

      Ah

    22. CV

      ... on, on sale." And so then I just get that, like, just in time discount-

    23. AC

      Yeah

    24. CV

      ... on things. I also do a lot of price comparison.

    25. AC

      Yeah. Yeah, yeah. I d- and I do, I do a lot of research as well too, like whether, whether it's price or just kinda, like ... W- it reminds me of, like, it used to be a very manual process of like-

    26. CV

      Mm-hmm

    27. AC

      ... okay, I'm in the market for a toddler car seat. You know, it's like a-

    28. CV

      Mm-hmm.

    29. AC

      Normally that would kick off a lot of web searches-

    30. CV

      Mm

  8. 19:07 – 21:40

    Instagram and Pinterest connectors for visual data

    1. AC

      there.

    2. CV

      Yeah. Well, and I, I do think people are really ... I haven't heard a lot of folks talk about the Instagram connector. It's one that I also use a lot. It's just a, it's a very rich source of personal information that has historically been in a format very hard to reason with. So, and now it is in a format that I can actually, like, reason and extract that, that value out of it. I use a lot of, I use a lot of Instagram. I use, um, because now these agents can log into websites, I use, I like, like, use my Pinterest a lot more too. I use these, like, visual records a lot more, um, than I had in the past. One kind of like for the designers out there, one of the things that I've done recently is, like, open up a board or a saved group and said, like, "I like this. Help me generate concepts based on this, or language I can use to describe this." And so I, I think the ability for these agents to reason with visual data in a way, um, especially if you can just log in to a website or use a- an Instagram connector, just really unleashes a lot of creativity and use cases I feel like have been harder to do before.

    3. AC

      Yeah. And Pinterest is a great idea too. I mean, I think, like, you know, to your point, the ... I feel like I have scattered about the internet a lot of this information that's kind of just gotten lost to time, you know? And so, like, my, my Instagram saves, for better or for worse, I've been using that forever, but I very rarely go back and mill about in there and, like, look at them, you know? 'Cause it's like you're kinda just ... I, I don't know what I would be doing necessarily. One thing I did, actually, I don't have it here, um, but I do save a lot of golf tips and ... but, like, hundreds. Like, hundreds and hundreds of golf tips that I never go back and, and look at. So I had Marlowe do it and then consolidate them all into, like, a manual, and so then I have these, like, kind of, like, for Alex, like, these are the things you should wor- y- apparently you think you should work on, you know? And it was ... That, that was pretty cool because it was, like, uh, otherwise kind of just buried in time, you know? And actually to that end, I have this one too, which I like. This is another Instagram one, but I do post a lot of stories, and this one is basically just showing me an archive of random stories from the past that, again, I would never look at. Um, and it's kind of like ... I mean, I almost think of this as, like, my new kind of feed-

    4. CV

      Mm-hmm

    5. AC

      ... that I'm looking at.

    6. CV

      Yeah.

    7. AC

      Where it's like, uh, you know, this is just mine, but I'm ... You could bring in any kind of content here. And, like, I love looking at this kind of stuff. It's just kind of, like, nice memories, and I'll check it a couple times a day.

    8. CV

      Warms your heart.

    9. AC

      Yeah. Exactly, yeah. And, like, I,

  9. 21:40 – 25:28

    Golf use case: round recaps, shot data, practice breakdowns

    1. AC

      you know, have a five-year-old, so it's fun seeing, like, little things of her, like, when she was growing up. Um-

    2. CV

      Okay. You mentioned golf, and-

    3. AC

      Mm-hmm

    4. CV

      ... we're gonna talk about Muse for going hard on your hobbies. [laughs]

    5. AC

      Yeah.

    6. CV

      So let's talk about how are you-

    7. AC

      Yeah

    8. CV

      ... using Muse for your golf game, which I-

    9. AC

      Yeah

    10. CV

      ... you know, as a parent of a five-year-old, I'm presuming is inconsistent at best. [laughs]

    11. AC

      I know. Yeah. I, I used to always joke about this with people on the team because I, a lot of what I would want to use Muse for was golf oriented, but that sort of assumed that I was able to play golf. But, like, we've been building this project for, for so long that it's, like, kind of very few and far betw- tween when I'm able to get out there. But yeah, I use it in a couple ways, and I think what's nice about this is, um, similar to some of my other hobbies, like chess, there are services already that I use that monitor, like, how I'm playing. So every time I play, I record the round. That's a thing most golfers do. And so that's, like, some basic data about the course that you played, what your score was. Um, but I also keep track of every shot that I hit on a watch, and so I have a lot of data that I can provide. And what I do is I just have it every week, which is ... This is, again, kinda sad, 'cause it looks every Sunday, and I never play. So it's like I could probably just tell it every so often. But it will send me this basically every time I play, which is kinda like a round recap. So I'll see kinda like how the round unfolded, much richer than, like, a paper scorecard or some other way that I'd be able to see it. And sometimes, I don't think this one has it in here, it will tell me a little bit about the course if I've played the course a lot, and it will, like, tell me, "Okay, on this hole, this is usually what's happened. You did better today or worse today," which is really helpful when I go back and play the course again. This one's doing a little bit of that. Like, it's trying to tell me, like, how I could have turned my 84 into a 79 by just, like, doing a little bit better here or there. Uh, the interesting thing about this one is ... And again, we've talked a little bit about this, but I think, like, it's taking data that, like, was pretty much very plain and monolithic and not really showing me more than the number and turning it into these different visuals that, like, tell much more of a story. Like, I had this ... The red line is, like, a very bad front nine, and then the back nine was a very good back nine. You can see that with the, with the graph, like, very easily. That'd be much harder to do if you're looking at the, at the, uh, scorecard. So this has been great. I also, whenever I practice, I have a lot ... I feel like when I'm practicing, I'm like those people you see running with oxygen on with all the wires hooked up to them. Like, when I ... I, I can only practice every so often, so when I practice, it has to be very, very data oriented. So I have all these machines that are looking at me when I swing, and this, again, it's like- ... putting out all this stuff that, like, I kind of understand, but it's really helpful to get Muse to, like, really go through and, like, tell me about, like, where I can improve, like, what I need to do better, what's looking good. And that's what we're looking at here is, like, a practice session really broken down into the fine detail. I think, like, golfers will know what this stuff means. [laughs] But it's kind of, it, you know, it's kinda like a, it's a, it's very useful, I should say. Um.

    12. CV

      And, and do you have a Muse goal to get better?

    13. AC

      I do. I have, and this, this is one that, yeah, like I said, it's kind of a sad one I make no progress against, but-

    14. CV

      Mm-hmm

    15. AC

      ... that is one of my long-term goals. So I have a lot I mentioned of things that I'm tracking. I love the tracking section in particular just because, like, I, there's a lot that I keep an eye on. But in terms of long-term goals, it's basically I would really like to be a single-digit handicap-

    16. CV

      Mm-hmm

    17. AC

      ... in my life. Which is like, it's achievable, it's hard. It's kinda like the perfect goal because I can talk to Muse about it any time, and, like, it knows that all these things are kinda, like, accruing to that goal. It's kind of the perfect, like, hopefully not super long-term goal, but it is definitely, uh, one of my main ones.

  10. 25:28 – 27:56

    Main chat versus side chats

    1. CV

      Quick, quick question about Muse, and this could be maybe personal preference or you could just give our audience a little bit of insider, um, tips on how to use it. Main chat or side chats? I haven't decided-

    2. AC

      Yeah

    3. CV

      ... if one is better than the other. I, like, my, my impulse is tow- towards side chat, and I don't know if that's just a artifact of how I've been working with other chatbots or if it's actually useful.

    4. AC

      It's a great question. This is actually one of my favorite things to talk about, um, because I think it's such an interesting architectural problem in the space. And-

    5. CV

      Mm-hmm

    6. AC

      ... you know, the way Muse is designed is there's a canonical main chat that is kind of very intentionally the primary main line. And we sort of feel like you could use that entirely if you wanted to. We know that for a lot of people, especially anyone that's used to the way most of these apps work today, that threading is a very useful way to organize. So we have side chats for that purpose. Like, if you want to put something specifically in, like, just to get it out of your main chat, or it's, like, a very scoped problem for whatever, whatever it is. There's lots of reasons why you might wanna do it. Um, that's why side chats are there. But it is definitely, like, a single thread with the possibility of side threads, whereas most apps are all threaded. That's kinda like the traditional model was, like, a new thread every time you open it, you know? Um, and I think once the models were able to handle the context and be able to manage everything in a single chat, to me that is a little bit easier way to interface with what you feel like is a, another entity, the same way you would've with another person. You know, like, I don't side thread with my, [laughs] my mom or something like that, you know? Now, all that said, I think that there remains a lot of really interesting work to do to kind of, like, uplevel this to maybe you could say, like, the agentic era. I feel like even, even still this is sort of an underexplored area where I'm very happy with our solution currently because we've sort of, like, exposed the benefit of the main chat to people. But I feel like there's a lot more that we could do in terms of helping people organize and, like, really understand the difference between the main chat and the side chat. Because your question, I think, is a good one, and one that, you know, a normal person could very reasonably come to too and just be like, "Why would I use this instead of that?" And I think all that stuff can be... I think it's gonna be an exciting area, uh, in the future.

  11. 27:56 – 29:39

    Old blog turned morning podcast: 20 years of posts via the Wayback Machine

    1. CV

      Okay. Show me your last hobby-

    2. AC

      Oh, yeah

    3. CV

      ... artifact that you've made.

    4. AC

      Yeah. Well, I'll show you, uh, the one I wanted to show you was this one with a podcast attached-

    5. CV

      Oh, yeah

    6. AC

      ... because I think this one's very fun. Um, so I had a blog 20 years ago, uh, which has, again, lost to time, and I had Marlo go and find it, Wayback Machine, going to-

    7. CV

      Mm-hmm

    8. AC

      ... Blogger. 'Cause it moved between Tumblr, Sq- like I moved it all around, you know? So it, it went back and found all the posts and then accumulated them into one PDF first, then this little thing that is basically just, like, looks like a blog. But the way that I like to read it now, just again from memory, is via a podcast, uh, which is sent to me every morning, and it is just basically a random reading. You can hear a little bit. Is it weird to anyone else that 90% of people wear the exact same color pants? Which is the kind of thing that a 20-years-ago Alex used to wonder about. [laughs] And it's, like, very, very funny because you're hearing yourself kind of, but 20 years ago, you barely remember anything, you know?

    9. CV

      Yeah.

    10. AC

      So, like, I, I... Everything that this person is saying, I'm like, "Yeah, that is kinda weird." But it's like, of course I would think that 'cause it was me 20 years ago.

    11. CV

      'Cause it was me.

    12. AC

      Yeah. Yeah. [laughs] But anyway, I think, like, that one, I love that one because, like a lot of these things, or there's a, I guess you could say sort of a theme here, which is, like, I feel like I'm constantly taking these things that I had in my life, but, like, could for whatever reason, like, I do not look at them. I can't... Like, the, it's presented in such a way that it wasn't useful for me at the time or whatever, and Muse is able to take it and just, like, reform it into a way-

    13. CV

      Mm-hmm

    14. AC

      ... that's, like, really interesting and useful for me.

  12. 29:39 – 30:59

    Chess dashboard: game analysis with a snarky coach

    1. AC

      Whether it's interesting like this or useful like the golf stuff or, you know, I have the same thing for chess as well, which, um, will break down my recent games. And this, this one gets a little bit, like, uh, snarky I guess you could say. I didn't tell it to do this, but it, like, kind of, like, will poke at me a little bit. [laughs]

    2. CV

      [laughs]

    3. AC

      Uh, which is kind of fun. Like, [laughs] bishop d5 collapse. Like, I don't know what this is, what's going on here. But anyway. So it's a fun, uh, that, that's a fun one 'cause it's useful, but it's also kind of funny to have, like, this I guess you could say, like, kind of snarky chess coach that's trying to help me get better, so.

    4. CV

      Well, and for folks that aren't watching, this is a dashboard that I think pulls in your Chess.com data, right?

    5. AC

      Yeah.

    6. CV

      And just renders it and gives you game by game- ... breakdowns.

    7. AC

      Yeah.

    8. CV

      Um, I really like this.

    9. AC

      Yeah. It's been useful because... And, you know, the fun thing is you basically just define this in chat, you know? So when I originally asked for this, I said, "I have a Chess account. I would love to see kind of a mixture of analysis, but also, like, trends over time," 'cause it's helpful for me to know, like, am I improving? It looks like right now I'm kind of, like, falling off a bit.

    10. CV

      Uh-huh.

    11. AC

      Um, but then the main thing that I wanted to do in this case is give me a review of the most recent game. So I can go-

    12. CV

      Yeah

    13. AC

      ... through here and try to get a sense of, like, what did I do wrong? In this case, I just quit mid-game, so that's not [laughs] gonna be that helpful. But, you know, when the daughter arrives home, you have to stop playing, so.

    14. CV

      That's exactly

  13. 30:59 – 34:33

    What designers need to learn for AI, and what still works

    1. CV

      right. Okay. So we have seen Marlo do everything from revive old Instagram posts and blogs, to give you a custom and kind of nostalgic shopping catalog, to taking all... You, you seem like a data person, taking all your data you collect and, uh, especially for some of your hobbies, and let you put it in a way that will allow you to achieve either short-term or long-term goals. Um, and then we talked a lot about, you know, what, why I think a lot of people are reacting so positively to Muse is because it's well-designed, it's thoughtful, it, it shows you what you need, it's fast. Um, and we all have these, like, little cutie pie-

    2. AC

      Mm-hmm

    3. CV

      ... cutie pie avatars. Well, let's do very quick lightning round, um, questions, and then I will get you back to all your important work. Um, first question is just, I think designing these agent experiences, um, and AI experiences are very new to a lot of designers and a lot of PMs. The surfaces are new. The underlying infrastructure and technology is new. What did you have to learn, and then what-

    4. AC

      Mm

    5. CV

      ... what were you able to kinda, like, fall back on that has worked forever from a design perspective?

    6. AC

      Oh, that's a great question. You know, I think one thing that I have found for myself and any designer kind of coming into this project, or really just this space, is really wrapping your head around what a non-deterministic system is, and how... what that means for when you're designing a screen. And by that I mean, like, we're used to, and through- for my whole career, you would come to a feature, and you would be able to think about it and then design it, and kind of know that, like, on any given customer screen, it's basically gonna work like this and look like this, because that is the way that this thing has been coded, and that is the only outcome that you will see, you know? And so then the bugs that you would see would be like, oh no, like, this circle didn't appear where it's supposed to. And it'd be very, very scoped in terms of, like, what you had to think about. And I mean, I... it sounds, like, kind of, uh, routine to us now to, to talk about this, but like you're saying, in terms of things I had to learn, it's, it's hard to remember what it felt like even just a year ago, how different things were. You know, but when you first come into this space, I think really understanding that these systems usually do, like, kind of end up the way you think. But, like, my Muse setup is completely different than yours, is completely different to somebody else's. They're so personal, and they can, like, do so many different things that you really kinda have to think more about the underlying foundation and the system, the architecture, the scaffolding that's in place, and less about, like, well, what about this one little thing here? Is it gonna be just so... You know, actually, one of the things that's hardest for me sometimes is looking at those artifacts that we were looking at. Like, I kinda have to turn off my brain sometimes design-wise, 'cause I'm like, [laughs] you know, it's like it's a different... You can if you want, go and spend all the time in the world to, like, make it look exactly as you want. But I've come to kind of view it a little bit more freely, and it's kind of, I think, um, kind of liberating in some ways to feel like, you know, this is still just a very useful output for me, and maybe I will take the time to make the colors just so, but otherwise it's good and it's fine, you know?

    7. CV

      [laughs]

    8. AC

      And then I think, like, that's, that's kind of a fun new world, and that took some getting used to, I would say. Um-

    9. CV

      That is a very, a very gentle approach to the spectrum of slop to high quality agent [laughs] design stuff-

    10. AC

      Uh, yeah, yeah

    11. CV

      ... that we, we get out of our agents.

  14. 34:33 – 36:31

    Prompting strategy when Muse is being obstinate

    1. AC

      Yeah, yeah.

    2. CV

      Okay, speaking of you didn't get the colors quite right, when your Muse, when Marlo, is being obstinate and not giving you what you want from a quality perspective, you know, just not listening-

    3. AC

      [laughs]

    4. CV

      ... what is your prompting strategy? What do you do?

    5. AC

      Yeah. Well, not, like, a well-formed one in the sense that I didn't, I suppose, have a reason about it, but I am very polite, I think. I'm not, I'm not all caps. I'm not a multi exclamation mark person. And I do find myself sometimes looking at what I wrote and being like, "Wow, that was a really nice way just [laughs] to express that frustration." And I think it's really interesting, and I feel this way when I'm doing any kind of coding thing as well, where things, you know, can... will maybe take a really long time and then go sideways, and it is really frustrating. I have always been surprised with how, like, not consciously, but how I will just speak to it the way I would speak to, like, anybody else about it. And, like, I don't, I don't ever really get mad to other people, so I don't really get mad to Marlo or Jollibot or otherwise, you know? Um, yeah. So I don't know. I've... That's always how I've been. I have seen... I have some friends who show me sometimes, like, the traces when they have gotten really mad. The thinking trace will be, will be, like, kind of a reset. Like, okay, Alex is frustrated, so I should really re- You know, so it does make me think sometimes I could probably be a little bit more forceful. [laughs]

    6. CV

      More effective. Yeah, yeah.

    7. AC

      Yeah.

    8. CV

      You know, I, I, I also try to generally be polite, with the exception of what feels like very expensive misaligned coding misadventures.

    9. AC

      Right. [laughs]

    10. CV

      That's the one that, like, really gets me.

    11. AC

      Yeah, yeah.

    12. CV

      Um-

    13. AC

      Yeah

    14. CV

      ... and to be honest, every time I'm yelling, it is true to agents as it is in life, it's usually a me problem. [laughs]

    15. AC

      Yeah. [laughs]

    16. CV

      Not a them problem. It's a me problem.

    17. AC

      Yeah. But you're right, though. Like, they, they go off on a misadventure. It's like that's-

    18. CV

      Yeah

    19. AC

      ... yeah.

  15. 36:31 – 37:46

    Where to find Alex

    1. AC

      It's not pretty.

    2. CV

      It's frustrating. Well, Alex, this has been so fun. Thank you for being so generous with your time. Um, we, we love Muse. I'm excited to see more of it, um, as it evolves. Where can we find you? How can we be helpful, and how can we follow along?

    3. AC

      The most helpful thing would be to download Muse, try it out. And you can let Muse know when something isn't going right or you want a feature. Those do come to us. So that's probably the most helpful thing. I think for me, like, on the internet, uh, Threads is probably the best place. Um, I try to... I've been trying to do some posting about the, um, behind the scenes and, like, kind of some decisions that we made, and I'll continue to do that. So that's probably what I would say. But yeah, trying the app out and letting us know what you think is the most useful thing, so.

    4. CV

      Amazing. Well, thank you for joining How I AI.

    5. AC

      Yes. Thanks for having me. [upbeat music]

    6. CV

      Thanks so much for watching. If you enjoyed the show, please like and subscribe here on YouTube, or even better, leave us a comment with your thoughts. You can also find this podcast on Apple Podcasts, Spotify, or your favorite podcast app. Please consider leaving us a rating and review, which will help others find the show. You can see all our episodes and learn more about the show at howiai pod.com. See you next time. [upbeat music]

Episode duration: 37:47

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