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How Smell, Taste & Pheromone-Like Chemicals Control You

This episode I explain how we sense chemicals by way of smell, taste and pheromones. How things smell and taste and bodily chemicals of others have a profound effect on how we feel, what we do and our hormones. I explain the 3 types of responses to smell, the 5 types of tastes, the possible existence of sixth taste sense. I explain how smell and taste reflect brain health and can be used to assess and even promote brain regeneration. Both basic science and protocols are described including how to make sour things taste sweet and how to develop a heightened sense of smell and taste. Thank you to our sponsors: ROKA - https://www.roka.com - code: huberman InsideTracker - https://www.insidetracker.com/huberman Athletic Greens - https://www.athleticgreens.com/huberman Our Patreon page: https://www.patreon.com/andrewhuberman Supplements from Thorne: http://www.thorne.com/u/huberman Social: Instagram - https://www.instagram.com/hubermanlab Twitter - https://twitter.com/hubermanlab Facebook - https://www.facebook.com/hubermanlab Website: https://hubermanlab.com Links: 1. What Is Color? By Arielle & Joann Eckstut https://www.amazon.com/What-Color-Questions-Answers-Science/dp/1419734512 2. The smell of tears lowers testosterone DOI: 10.1126/science.1198331 3. Inhaling (sniffing) improves non olfactory attention & cognition: https://pubmed.ncbi.nlm.nih.gov/31089297/ 4. Smelling Salts & Improved Athletic Performance https://pubmed.ncbi.nlm.nih.gov/28922211/ 5. Taste Receptors Are Expressed By Ovaries & Testes doi:10.1093/molehr/gat009 Timestamps: 00:00:00 Introduction 00:06:02 Sensing Chemicals: Smell, Taste & Chemicals That People Make To Control Each Other 00:09:10 Vision Protocols Recap (Brief) & Correction 00:12:20 Color Vision: Excellent Resource: What is Color? (The Book) 00:13:54 How We Sense Chemicals: Enter Our Nose, Mouth, Eyes, Skin 00:17:28 The Chemicals From Other People’s Tears Lower Testosterone & Libido 00:21:16 SMELL: Sniffing, A Piece of Your Brain In Your Nose, 3 Responses To Smells 00:24:40 Smells & Memory: Why They Are So Powerfully Associated 00:26:40 Pheromone Effects: Spontaneous Miscarriage, Males & Timing Female Puberty 00:28:56 Sniffing Creates Alertness & If Done Properly Can Help You Focus & Learn Better 00:34:00 Protocol 1: Sniffing (Nothing) 10-15X Enhances Your Ability to Smell & Taste 00:35:50 Smelling Salts, Ammonia & Adrenaline 00:38:25 How You Can Become A Human Scent Hound, Detecting Cancer, & Tasting Better 00:43:45 Smell As A Readout Of Brain Health & Longevity; Regaining Lost Sense Of Smell 00:48:30 Dopamine, Sense Of Smell, New Neurons & New Relationships 00:50:20 Why Brain Injury Causes Loss Of Smell; Using Smell To Gauge & Speed Recovery 00:53:33 Using Smell To Immediately Becoming Physically Stronger 00:54:40 Smelling In Our Dreams, Active Sniffing In Sleep, Sniffing As a Sign Of Consciousness 00:57:35 Mint Scents Create Alertness By Activating Broad Wake-Up Pathways 00:59:48 Protocol 2 Pleasant Or Putrid: The Microwave Popcorn Test, Cilantro, Asparagus, Musk 01:03:00 Skunks, Costello, All Quiet On The Western Front 01:04:32 TASTE: Sweet, Salty, Bitter, Umami, Sour; Your Tongue, Gustatory Nerve, NST, Cortex 01:08:45 Energy, Electrolytes, Poisons, Gagging, Amino Acid & Fatty Acid Sensing, Fermentation 01:13:48 Our 6th Sense of Taste: FAT Sensing 01:15:05 Gut-Brain: Your Mouth As An Extension Of Your Gut; Burned Mouth & Regeneration 01:19:30 Protocol 3: Learn To Be A Super-Taster By Top-Down Behavioral Plasticity 01:22:20 The Umami-Sweet Distinction: Tigers Versus Pandas 01:25:05 Eating More Plants Versus Eating More Meat, Cravings & Desire 01:27:15 Food That Makes You Feel Good Or Bad: Taste Receptors On Our Testes Or Ovaries 01:30:05 Biological Basis For The Sensuality of Umami and Sweet Foods 01:32:28 Appetitive & Aversive Sensing: Touching Certain Surfaces, Tasting Certain Foods 01:33:35 Amino Acids Are Key To Life, The Maillard Reaction, Smell-Taste Merge, Food Texture 01:39:00 How Processed Food Make You Crave More Processed Foods 01:39:44 Protocol 4: Invert Your Sense of Sweet & Sour: Miracle Fruit; Swapping Bitter & Sweet 01:43:03 Pheromones, Desire To Continue Mating: Coolidge Effect Occurs In Males & Females 01:46:40 Do Women Influence Each Others Menstrual Cycles? 01:49:19 Recognizing the Smell Of Your Romantic Partner 01:50:30 Differences In Odor Detection Ability, Effects Of Hormones 01:53:00 We Rub The Chemicals Of Others On Our Eyes and Skin, Bunting Behavior 01:56:40 Summary Please note that The Huberman Lab Podcast is distinct from Dr. Huberman's teaching and research roles at Stanford University School of Medicine. The information provided in this show is not medical advice, nor should it be taken or applied as a replacement for medical advice. The Huberman Lab Podcast, its employees, guests and affiliates assume no liability for the application of the information discussed. Photo Credit: Mike Blabac - https://www.blabacphoto.com

Andrew Hubermanhost
Jun 21, 20211h 59mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 15:00

    Intro, Sponsors, and Sensory Series Context

    Huberman briefly introduces the podcast, notes sponsorships, and situates this episode within a series on the senses. He contrasts prior coverage of vision with the current focus on chemical sensing—smell, taste, and pheromone‑like signaling—and previews that the episode will include practical, science‑based tools.

  2. 15:00 – 24:30

    Recap of Vision Protocols and Brief Correction

    He quickly revisits key vision protocols from the previous episode and corrects a verbal slip between lutein and leucine. He emphasizes simple, no‑cost behaviors that support long‑term eyesight and brain health.

  3. 24:30 – 34:00

    Basics of Chemical Sensing: Smell, Taste, and Environmental Chemicals

    Huberman defines chemical sensing alongside other physical senses like light and sound. He explains how volatile chemicals enter through nose, mouth, eyes, and sometimes skin, and differentiates deliberate versus incidental chemical exposure.

  4. 34:00 – 45:00

    Tears, Hormones, and Evidence for Human Chemical Signaling

    He describes a landmark study showing that women’s emotional tears reduce men’s testosterone and neural sexual arousal, illustrating human chemical communication. He criticizes limitations of the study yet uses it to underscore that social chemosignals can alter internal states.

  5. 45:00 – 57:00

    Olfactory Neurobiology: Pathways for Innate, Learned, and Pheromonal Responses

    Huberman outlines how smell works from sniff to brain, focusing on the olfactory bulb and its projections. He distinguishes hardwired innate odor responses (e.g., to smoke), learned associative responses (e.g., grandmother’s kitchen), and an accessory olfactory system mediating true pheromone effects in other animals.

  6. 57:00 – 1:10:00

    Inhalation, Nasal Breathing, and Cognitive Performance

    He reviews research showing that inhalation, especially through the nose, phase‑locks non‑olfactory cognition and increases arousal, enhancing learning and memory. He discusses nose vs. mouth breathing, smelling salts, peppermint, and practical ways to leverage inhalation for better focus.

  7. 1:10:00 – 1:27:00

    Training Smell and Taste: Sniffing Protocols and Olfactory Plasticity

    Huberman explains how simple sniffing exercises can significantly amplify smell and taste, due to both cortical arousal and receptor‑level sensitization. He also discusses experimental work showing humans can learn to track odor trails and develop wine‑ or food‑like tasting skills with practice.

  8. 1:27:00 – 1:41:00

    Smell, Brain Health, and Traumatic Brain Injury

    He delves into olfactory neuron turnover, neurogenesis from the subventricular zone, and how smell correlates with aging and neurodegeneration. He then links olfactory dysfunction to TBI and discusses smell training as a recovery tool.

  9. 1:41:00 – 1:51:00

    Smell During Sleep, Brain Death Assessment, and Arousal Scents

    Huberman corrects the myth that we don’t smell in dreams and describes how sniffing during sleep and odor‑induced arousal differ by sleep stage. He notes clinical sniff tests for coma assessment and revisits arousing scents like peppermint and ammonia.

  10. 1:51:00 – 2:04:00

    Genetics of Odor Perception: Popcorn, Cilantro, and Skunk

    He explores how genetic variation in olfactory receptor genes leads to dramatically different odor experiences between individuals. Using examples like microwave popcorn, cilantro, asparagus urine, and skunk, he illustrates that people inhabit distinct olfactory worlds.

  11. 2:04:00 – 2:17:00

    Taste Neurobiology: Five (and Maybe Six) Core Tastes

    Huberman breaks down the taste system: the five canonical tastes and a putative sixth (fat), debunking the 'tongue map' myth. He explains the survival functions of each taste and the central neural pathway for gustation.

  12. 2:17:00 – 2:30:00

    Mouth as Front of the Gut–Brain Axis and Taste Plasticity

    He reframes the mouth and tongue as the beginning of the digestive tract and details how gut neurons sense nutrients and influence brain dopamine. He emphasizes that taste and smell systems are highly trainable and can reshape preferences and cravings.

  13. 2:30:00 – 2:41:00

    Species and Diet: Umami vs Sweet Bias and Food Wars

    Huberman compares taste receptor distributions across species to show how diet shapes sensory systems. He extrapolates this to human plant‑ vs animal‑heavy diets and how repeated exposure may shift craving profiles and reward responses.

  14. 2:41:00 – 2:52:00

    Taste Receptors Beyond the Tongue: Gut, Lungs, Gonads

    He explores the surprising discovery that taste receptors are expressed in tissues like the gut, respiratory tract, ovaries, and testes. This suggests a direct biochemical link between what we eat and our reproductive and visceral systems.

  15. 2:52:00 – 3:05:00

    Maillard Reaction, Cooking Chemistry, and Food Reward Design

    Huberman explains the Maillard reaction—the browning chemistry behind many savory flavors—and how it intersects with smell, taste, and brain reward. He also critiques how processed foods are engineered to exploit these mechanisms.

  16. 3:05:00 – 3:17:00

    Miracle Berry, Rewiring Taste, and Top‑Down Control

    He describes the 'miracle berry' experiment that flips sour to sweet perception and reviews genetic engineering studies in mice where swapping receptor wiring inverts hedonic responses. These demonstrate that taste is constructed and modifiable at both receptor and cortical levels.

  17. 3:17:00 – 3:31:00

    Human Pheromone Debate: Coolidge Effect, Menstrual Cycling, and Odor Sex Differences

    Huberman returns to pheromones, describing strong pheromonal phenomena in animals (Coolidge effect, puberty timing) and the mixed evidence in humans. He highlights sex differences in odor sensitivity and the nuanced data on menstrual cycle modulation among women.

  18. 3:31:00 – 3:43:00

    Handshake Chemistry, Self‑Smearing, and Subconscious Social Chemosensing

    He describes an experiment showing that people unconsciously touch their face or eyes soon after shaking hands, effectively transferring another person’s skin chemicals to their own mucous membranes. He situates this behavior alongside animal scent marking to argue that humans constantly sample each other’s chemistry.

  19. 3:43:00

    Closing Tools, Resources, and Support Channels

    Huberman summarizes the importance of olfaction and taste for cognition, health, and social behavior, reiterating that simple inhalation and smell‑training can be powerful tools. He then closes with information on how to support or follow the podcast.

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