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How Smells Influence Our Hormones, Health & Behavior | Dr. Noam Sobel

In this episode, my guest is Noam Sobel, PhD, professor of neurobiology in the Department of Brain Sciences at the Weizmann Institute of Science. Dr. Sobel explains his lab’s research on the biological mechanisms of smell (“olfaction”) and how sensing odorants and chemicals in our environment impacts human behavior, cognition, social connections and hormones. He explains how smell is a crucial component of “social sensing” and how we use olfaction when meeting new people to determine things about their physiology and psychology, and he explains how this impacts friendships and romantic partners. He explains how smell influences emotions, hormone levels, memories and the relationship between breathing and autonomic homeostasis. He describes how smell-based screening tests can aid disease diagnosis and explains his lab’s work on digitization of smell — which may soon allow online communication to include “sending of odors” via the internet. Dr. Sobel’s work illustrates how sensitive human olfaction is and how it drives much of our biology and behavior. Thank you to our sponsors AG1 (Athletic Greens): https://athleticgreens.com/huberman ROKA: https://roka.com/huberman Thesis: https://takethesis.com/huberman Helix Sleep: https://helixsleep.com/huberman InsideTracker: https://insidetracker.com/huberman Supplements from Momentous https://www.livemomentous.com/huberman Huberman Lab Social & Website Instagram: https://www.instagram.com/hubermanlab Twitter: https://twitter.com/hubermanlab Facebook: https://www.facebook.com/hubermanlab LinkedIn: https://www.linkedin.com/in/andrew-huberman Website: https://hubermanlab.com Newsletter: https://hubermanlab.com/neural-network Dr. Noam Sobel Lab website: https://www.weizmann.ac.il/brain-sciences/worg Lab Facebook: https://www.facebook.com/odorspaceWORG Publications: https://www.weizmann.ac.il/brain-sciences/worg/publications Twitter: https://twitter.com/LabWorg Articles The Age of Olfactory Bulb Neurons in Humans: https://bit.ly/41NMjb6 The Privileged Brain Representation of First Olfactory Associations: https://bit.ly/3LGEePP Mechanisms of scent-tracking in humans: https://go.nature.com/41Sm03w Measuring and Characterizing the Human Nasal Cycle: https://bit.ly/44dqGmi Human non-olfactory cognition phase-locked with inhalation: https://go.nature.com/44iPIQQ A social chemosignaling function for human handshaking: https://bit.ly/3Lo5kK6 There is chemistry in social chemistry: https://bit.ly/41TVIhq MHC-dependent mate preferences in humans: https://bit.ly/41SbgCc An Exteroceptive Block to Pregnancy in the Mouse: https://go.nature.com/3VnxRnN Fear-Related Chemosignals Modulate Recognition of Fear in Ambiguous Facial Expressions: https://bit.ly/3NqAPpD Sniffing the human body volatile hexadecanal blocks aggression in men but triggers aggression in women: https://bit.ly/3oQ6NBv Menstrual Synchrony and Suppression: https://go.nature.com/3LRF9xf Regulation of ovulation by human pheromones: https://go.nature.com/44jODbt Human Tears Contain a Chemosignal: https://bit.ly/41Qmkjr Why Only Humans Shed Emotional Tears: https://bit.ly/41W71pl Revisiting the revisit: added evidence for a social chemosignal in human emotional tears: https://bit.ly/44dygNJ Increase of tear volume in dogs after reunion with owners is mediated by oxytocin: https://bit.ly/41W73gX An olfactory self-test effectively screens for COVID-19: https://go.nature.com/3Vj6z1S Other Resources Joachim Löw video: https://www.youtube.com/watch?v=EOstSv7SrRU Osmo: https://osmo.ai Odor Space: https://odorspace.weizmann.ac.il Timestamps 00:00:00 Dr. Noam Sobel 00:03:46 Sponsors: ROKA, Thesis, Helix Sleep 00:06:46 Olfaction Circuits (Smell) 00:14:49 Loss & Regeneration of Smell, Illness 00:21:39 Brain Processing of Smell 00:24:40 Smell & Memories 00:27:52 Sponsor: AG1 (Athletic Greens) 00:29:07 Humans & Odor Tracking 00:39:25 The Alternating Nasal Cycle & Autonomic Nervous System 00:48:18 Cognitive Processing & Breathing 00:54:47 Neurodegenerative Diseases & Olfaction 01:00:12 Congenital Anosmia 01:05:01 Sponsor: InsideTracker 01:06:19 Handshaking, Sharing Chemicals & Social Sensing 01:15:07 Smelling Ourselves & Smelling Others 01:22:02 Odors & Romantic Attraction 01:24:58 Vomeronasal Organ, “Bruce Effect” & Miscarriage 01:40:20 Social Chemo-Signals, Fear 01:50:26 Chemo-Signaling, Aggression & Offspring 02:03:57 Menstrual Cycle Synchronization 02:12:11 Sweat, Tears, Emotions & Testosterone 02:27:46 Science Politics 02:37:54 Food Odors & Nutritional Value 02:45:34 Human Perception & Odorant Similarity 02:52:12 Digitizing Smell, COVID-19 & Smell 03:05:50 Medical Diagnostic Future & Olfaction Digitization 03:10:55 Zero-Cost Support, YouTube Feedback, Spotify & Apple Reviews, Sponsors, Momentous, Social Media, Neural Network Newsletter Title Card Photo Credit: Mike Blabac - https://www.blabacphoto.com Disclaimer: https://hubermanlab.com/disclaimer

Andrew HubermanhostNoam Sobelguest
May 1, 20233h 13mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 34:00

    Foundations of Human Smell: System Overview and Myths

    Huberman introduces Dr. Noam Sobel and frames the episode as an exploration of how smell and chemosensation shape human behavior and physiology. Sobel outlines the basic anatomy and function of the olfactory system, correcting myths about humans having poor smell and describing how olfactory information reaches deep brain structures involved in memory and emotion.

  2. 34:00 – 1:00:00

    Smell Loss, Trauma, COVID, and Olfactory Training

    The discussion turns to how people lose their sense of smell through head trauma or viral infection and the nervous system’s capacity for regeneration. Sobel clarifies misconceptions about recovery and describes evidence-based olfactory training, as well as the early diagnostic significance of smell loss in neurodegenerative disease.

  3. 1:00:00 – 1:12:40

    Human Scent Tracking and Bilateral Smell

    Huberman recalls seeing Sobel’s UC Berkeley experiment where blindfolded subjects tracked buried scent trails on hands and knees. Sobel describes how that lab bet became a Nature Neuroscience paper showing that humans can track smells like dogs and that having two nostrils provides a measurable performance benefit.

  4. 1:12:40 – 1:33:20

    The Nasal Cycle and the ‘Sniffing Brain’

    Sobel introduces the nasal cycle—alternating airflow dominance between nostrils—and its relationship to autonomic balance and cognitive processing. He and Huberman discuss experiments showing that breathing phase (inhalation vs exhalation; nose vs mouth) modulates performance on non-olfactory tasks and reflects states like ADHD.

  5. 1:33:20 – 1:46:40

    Olfactory Memory and Its Emotional Power

    They briefly explore why smells evoke vivid memories, referencing work from Sobel’s lab showing that first exposures to odors are encoded especially strongly. This supports the widely known but often anecdotal idea that scent-linked memories of people and places are particularly robust.

  6. 1:46:40 – 2:00:40

    Congenital Anosmia, Development, and Reproduction Links

    Sobel discusses people born without a sense of smell and how surprisingly late this is usually diagnosed. He describes links between smell and endocrine function, such as Kallmann syndrome, and emphasizes the social and lifespan costs of congenital anosmia.

  7. 2:00:40 – 2:18:00

    Self-Sniffing, Handshakes, and Click Friendships

    Turning to everyday social behavior, Sobel describes how humans constantly smell themselves and others, especially via their hands. His lab’s work shows that handshakes are followed by unconscious self-sniffing, and that body-odor similarity predicts instant “click” friendships and perceived likeability among strangers.

  8. 2:18:00 – 2:38:00

    Chemosignals, Reproduction, and the Bruce Effect Analogy

    Sobel explains pheromone-like chemosignaling in animals via the vomeronasal organ and discusses the Bruce effect in mice, wherein exposure to a non-father male’s odor causes pregnancy loss. He then draws cautious parallels to humans, focusing on women with unexplained recurrent miscarriages who show distinctive olfactory abilities and brain responses.

  9. 2:38:00 – 2:59:00

    Fear, Sweat, and Sex-Differential Baby Odor Effects

    The conversation broadens to include fear chemosignals and the remarkable case of hexadecanal, a molecule abundant in baby head odor. Sobel explains how fear sweat alters others’ arousal and how hexadecanal pulls male and female aggression in opposite directions, likely serving offspring protection.

  10. 2:59:00 – 3:25:20

    Tears as Chemosignals: Testosterone and Aggression

    Sobel recounts the work that made his lab widely known: demonstrating that women’s emotional tears carry an odorless chemosignal that lowers male testosterone and aggressive behavior. He details how emotional tears differ from other tear types, replication attempts, and the broader idea of tears as a protective “chemical blanket.”

  11. 3:25:20 – 3:45:20

    Menstrual Synchrony, Human Pheromones, and Scientific Controversy

    Huberman raises the classic question of menstrual synchrony among co-housed women. Sobel reviews the original McClintock studies, a follow-up showing sweat-based cycle modulation, and subsequent statistical critiques, explaining why he remains cautiously open-minded and how his lab might revisit the question rigorously.

  12. 3:45:20 – 4:00:00

    Objectivity of Smell and Cross-Individual Similarity

    They tackle the belief that smell is highly subjective. Sobel describes quantitative work showing that people’s odor pleasantness ratings and perceptual spaces are much more similar than most assume, especially when controlling for language and focusing on similarity judgments.

  13. 4:00:00 – 4:27:00

    Digitizing Smell: Algorithms, Metamers, and First IP Odor Transmission

    In the final technical segment, Sobel outlines his lab’s work on building a quantitative mapping from molecular structure to odor perception. He explains olfactory metamers, describes recent proofs of concept transmitting smells over the internet, and speculates about future applications in communication and medicine.

  14. 4:27:00

    Closing Reflections: The Power and Future of Human Smell

    Huberman closes by emphasizing how Sobel’s work transforms our understanding of smell from a minor sense into a powerful regulator of hormones, behavior, and health. They briefly touch on scientific culture and replication before ending with mutual appreciation and a look ahead to future olfaction breakthroughs.

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