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How Smells Influence Our Hormones, Health & Behavior | Dr. Noam Sobel

In this episode, my guest is Noam Sobel, PhD, professor of neurobiology in the Department of Brain Sciences at the Weizmann Institute of Science. Dr. Sobel explains his lab’s research on the biological mechanisms of smell (“olfaction”) and how sensing odorants and chemicals in our environment impacts human behavior, cognition, social connections and hormones. He explains how smell is a crucial component of “social sensing” and how we use olfaction when meeting new people to determine things about their physiology and psychology, and he explains how this impacts friendships and romantic partners. He explains how smell influences emotions, hormone levels, memories and the relationship between breathing and autonomic homeostasis. He describes how smell-based screening tests can aid disease diagnosis and explains his lab’s work on digitization of smell — which may soon allow online communication to include “sending of odors” via the internet. Dr. Sobel’s work illustrates how sensitive human olfaction is and how it drives much of our biology and behavior. Thank you to our sponsors AG1 (Athletic Greens): https://athleticgreens.com/huberman ROKA: https://roka.com/huberman Thesis: https://takethesis.com/huberman Helix Sleep: https://helixsleep.com/huberman InsideTracker: https://insidetracker.com/huberman Supplements from Momentous https://www.livemomentous.com/huberman Huberman Lab Social & Website Instagram: https://www.instagram.com/hubermanlab Twitter: https://twitter.com/hubermanlab Facebook: https://www.facebook.com/hubermanlab LinkedIn: https://www.linkedin.com/in/andrew-huberman Website: https://hubermanlab.com Newsletter: https://hubermanlab.com/neural-network Dr. Noam Sobel Lab website: https://www.weizmann.ac.il/brain-sciences/worg Lab Facebook: https://www.facebook.com/odorspaceWORG Publications: https://www.weizmann.ac.il/brain-sciences/worg/publications Twitter: https://twitter.com/LabWorg Articles The Age of Olfactory Bulb Neurons in Humans: https://bit.ly/41NMjb6 The Privileged Brain Representation of First Olfactory Associations: https://bit.ly/3LGEePP Mechanisms of scent-tracking in humans: https://go.nature.com/41Sm03w Measuring and Characterizing the Human Nasal Cycle: https://bit.ly/44dqGmi Human non-olfactory cognition phase-locked with inhalation: https://go.nature.com/44iPIQQ A social chemosignaling function for human handshaking: https://bit.ly/3Lo5kK6 There is chemistry in social chemistry: https://bit.ly/41TVIhq MHC-dependent mate preferences in humans: https://bit.ly/41SbgCc An Exteroceptive Block to Pregnancy in the Mouse: https://go.nature.com/3VnxRnN Fear-Related Chemosignals Modulate Recognition of Fear in Ambiguous Facial Expressions: https://bit.ly/3NqAPpD Sniffing the human body volatile hexadecanal blocks aggression in men but triggers aggression in women: https://bit.ly/3oQ6NBv Menstrual Synchrony and Suppression: https://go.nature.com/3LRF9xf Regulation of ovulation by human pheromones: https://go.nature.com/44jODbt Human Tears Contain a Chemosignal: https://bit.ly/41Qmkjr Why Only Humans Shed Emotional Tears: https://bit.ly/41W71pl Revisiting the revisit: added evidence for a social chemosignal in human emotional tears: https://bit.ly/44dygNJ Increase of tear volume in dogs after reunion with owners is mediated by oxytocin: https://bit.ly/41W73gX An olfactory self-test effectively screens for COVID-19: https://go.nature.com/3Vj6z1S Other Resources Joachim Löw video: https://www.youtube.com/watch?v=EOstSv7SrRU Osmo: https://osmo.ai Odor Space: https://odorspace.weizmann.ac.il Timestamps 00:00:00 Dr. Noam Sobel 00:03:46 Sponsors: ROKA, Thesis, Helix Sleep 00:06:46 Olfaction Circuits (Smell) 00:14:49 Loss & Regeneration of Smell, Illness 00:21:39 Brain Processing of Smell 00:24:40 Smell & Memories 00:27:52 Sponsor: AG1 (Athletic Greens) 00:29:07 Humans & Odor Tracking 00:39:25 The Alternating Nasal Cycle & Autonomic Nervous System 00:48:18 Cognitive Processing & Breathing 00:54:47 Neurodegenerative Diseases & Olfaction 01:00:12 Congenital Anosmia 01:05:01 Sponsor: InsideTracker 01:06:19 Handshaking, Sharing Chemicals & Social Sensing 01:15:07 Smelling Ourselves & Smelling Others 01:22:02 Odors & Romantic Attraction 01:24:58 Vomeronasal Organ, “Bruce Effect” & Miscarriage 01:40:20 Social Chemo-Signals, Fear 01:50:26 Chemo-Signaling, Aggression & Offspring 02:03:57 Menstrual Cycle Synchronization 02:12:11 Sweat, Tears, Emotions & Testosterone 02:27:46 Science Politics 02:37:54 Food Odors & Nutritional Value 02:45:34 Human Perception & Odorant Similarity 02:52:12 Digitizing Smell, COVID-19 & Smell 03:05:50 Medical Diagnostic Future & Olfaction Digitization 03:10:55 Zero-Cost Support, YouTube Feedback, Spotify & Apple Reviews, Sponsors, Momentous, Social Media, Neural Network Newsletter Title Card Photo Credit: Mike Blabac - https://www.blabacphoto.com Disclaimer: https://hubermanlab.com/disclaimer

Andrew HubermanhostNoam Sobelguest
Apr 30, 20233h 13mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Invisible Scents: How Human Smell Quietly Controls Hormones, Safety, Desire

  1. Andrew Huberman interviews neurobiologist Dr. Noam Sobel about how human smell and chemosensation profoundly shape hormones, emotions, social behavior, and health—mostly outside our conscious awareness.
  2. They detail the biology of the olfactory system, debunk myths about humans having a “weak” sense of smell, and describe striking chemosensory effects: from tears that lower male testosterone and aggression, to baby odors that differentially modulate maternal and paternal aggression.
  3. Sobel explains subconscious smell-based social signaling in handshakes, friendships, romantic attraction, and possible miscarriage risk, and describes the nasal cycle as a powerful, overlooked window into autonomic nervous system balance and disorders like ADHD.
  4. The conversation concludes with ongoing efforts to “digitize” smell—developing algorithms and hardware that can predict and recreate odors, paving the way for olfactory communication, diagnostics, and new medical tools.

IDEAS WORTH REMEMBERING

5 ideas

Humans Have Far Better Smell Than Commonly Believed

Humans can detect some odorants at extraordinarily low concentrations (e.g., mercaptans at ~0.2 parts per billion; certain odorants at 10⁻¹² molar—akin to distinguishing a single drop in two Olympic swimming pools). Experiments from Sobel’s lab show that untrained humans can track scent trails on the ground with impressive accuracy and can be trained to track as fast as they can crawl. This overturns the myth that humans are “poor smellers” compared to other mammals and suggests untapped olfactory capacity that can be enhanced with training.

The Nasal Cycle Is a Live, Non-invasive Window Into Your Nervous System

Airflow naturally alternates between nostrils roughly every 2.5 hours, with one side more open and the other more constricted, a pattern that becomes even more pronounced during sleep. This “nasal cycle” is tightly linked to sympathetic–parasympathetic (autonomic) balance. Sobel’s lab built a wearable “nasal halter” that tracks airflow in each nostril and can distinguish adults with ADHD from controls and even identify whether someone is on Ritalin—purely from nasal airflow patterns. This raises the possibility of using simple airflow monitoring as a biomarker for autonomic state and various neuropsychiatric or medical conditions.

Social Chemosignals Quietly Shape Attraction, Friendship, and Aggression

Humans constantly self‑sniff and sniff others, usually without realizing it. After handshakes, people markedly increase bringing the shaken hand to their face and sniffing, and nasal airflow recordings show they actively inhale—an unconscious chemical check of the other person. Body-odor similarity predicts “click” friendships: friends who report instantly clicking smell more similar (measured both by an electronic nose and by human judges), and strangers who smell more similar to each other are more likely to feel they could be friends after a brief nonverbal interaction. Fear sweat reliably alters others’ physiology, increasing autonomic arousal and likely spreading vigilance through a group.

Tears and Baby Odors Directly Modulate Hormones and Aggression

Emotional tears from women are odorless but significantly lower free testosterone in men (~14% drop within ~20–30 minutes) and dampen activity in brain regions including the hypothalamus. Follow-up work shows that smelling such tears also reduces male aggression in a standard behavioral paradigm. Separately, a specific molecule, hexadecanal, emitted strongly from infant heads, decreases aggression in men but increases it in women. Functional MRI reveals that hexadecanal changes connectivity between social appraisal regions and aggression circuits in opposite directions by sex, supporting the idea that baby odors chemically promote protective maternal aggression and suppress potentially harmful paternal aggression.

Chemosensation May Contribute to Pregnancy Loss and Reproductive Decisions

In many mammals, the Bruce effect shows that a pregnant female exposed to the odor of a non-fathering male will abort the pregnancy, mediated by the vomeronasal system. Humans likely lack a functional vomeronasal organ, but they experience high rates of spontaneous miscarriage and some cases remain unexplained. Sobel’s group found that women with unexplained repeated pregnancy loss are dramatically better at identifying their partner’s body odor than controls and show altered hypothalamic responses to stranger male odors, suggesting a human analog to chemosensory pregnancy modulation. His lab is now running causal experiments where smell is blocked in couples with recurrent miscarriages to test if chemosensation is part of the mechanism.

WORDS WORTH SAVING

5 quotes

Humans have an utterly remarkable sense of smell. We are not a bad mammal at olfaction.

Dr. Noam Sobel

You are walking around with a marker on balance in your autonomic nervous system, and we do nothing with it.

Dr. Noam Sobel (about the nasal cycle)

Babies are conducting chemical warfare… reducing aggression in their fathers and increasing aggression in their mothers, and both of those things are good for them.

Dr. Noam Sobel

Emotional tears are like a chemical blanket you put over yourself to protect against aggression.

Dr. Noam Sobel

In the two most basic behaviors we have, we follow our nose, not our eyes.

Dr. Noam Sobel

Biology and architecture of human olfactory and chemosensory systemsHuman smell acuity, scent tracking, and the nasal cycleChemosignals in social behavior: handshakes, self‑sniffing, friendship, and fearSmell, hormones, and reproduction: tears, miscarriage, baby odor, menstrual effectsLoss of smell: trauma, COVID, regeneration, and diagnostic potentialDigitizing smell: algorithms, metamers, and IP-based odor transmissionMyths and realities: human pheromones, subjectivity of smell, cross-species parallels

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