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How to Make Better Decisions | Dr. Michael Platt

My guest is Dr. Michael Platt, Ph.D., professor of neuroscience and psychology at the University of Pennsylvania. We discuss how our hormones and social status influence what we value and how we make decisions across various areas, from whom and what we find attractive to our political affiliations. We also explore how humans evaluate and exchange power in relationships and how our perceived place in a hierarchy impacts decision-making. Dr. Platt also shares new science-based tools for improving focus, creativity, and attention. Read the full show notes for this episode: https://go.hubermanlab.com/CxJNlhA *Thank you to our sponsors* AG1: https://drinkag1.com/huberman Our Place: https://fromourplace.com/huberman Wealthfront**: https://wealthfront.com/huberman BetterHelp: https://betterhelp.com/huberman Function: https://functionhealth.com/huberman _**This experience may not be representative of the experience of other clients of Wealthfront, and there is no guarantee that all clients will have similar experiences. Cash Account is offered by Wealthfront Brokerage LLC, Member FINRA/SIPC. The Annual Percentage Yield (“APY”) on cash deposits as of December 27,‬ 2024, is representative, subject to change, and requires no minimum. Funds in the Cash Account are swept to partner banks where they earn the variable‭ APY. Promo terms and FDIC coverage conditions apply. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer._ *Follow Huberman Lab* Instagram: https://go.hubermanlab.com/instagram Threads: https://go.hubermanlab.com/threads X: https://go.hubermanlab.com/x Facebook: https://go.hubermanlab.com/facebook TikTok: https://go.hubermanlab.com/tiktok LinkedIn: https://go.hubermanlab.com/linkedin Website: https://www.hubermanlab.com Newsletter: https://go.hubermanlab.com/newsletter *Dr. Michael Platt* Lab website: https://plattlabs.rocks Website: https://www.drmichaelplatt.com University of Pennsylvania academic profile: https://psychology.sas.upenn.edu/people/michael-l-platt "The Leader’s Brain" (book): https://amzlink.to/az0C15in1FqOX Cogwear: https://cogweartech.com X: https://x.com/michaellouispl1 LinkedIn: https://www.linkedin.com/in/michael-platt-21767539 Facebook: https://www.facebook.com/michaellouisplatt *Timestamps* 00:00:00 Dr. Michael Platt 00:02:12 Humans, Old World Primates & Decision-Making; Swiss Army Knife Analogy 00:07:52 Sponsors: Our Place & Wealthfront 00:11:01 Attention Allocation, Resource Foraging 00:16:40 Social Media; Marginal Value Theorem, Distraction 00:22:22 Tool: Remove Phone from Room; Attention & Urgency 00:25:23 Tool: Self Conversation; Visual Input, Attention as a Skill 00:29:29 Warming-Up Focus, Tool: Visual Aperture & Attention 00:38:57 Sponsor: AG1 00:40:13 Control of Attention, Tool: Changing Environment 00:44:07 Attention Continuum, Professions, Measuring Business Skill with Neuroscience 00:53:06 Theory of Mind, Covert Attention, Attentional Spotlights 01:00:05 Primates, Hormone Status, Brain Size, Monogamy 01:09:31 Monkeys, Neuronal Multiplexing & Context; Equitable Relationships 01:20:05 Sponsor: BetterHelp 01:21:11 Relationships, Power Dynamics, Neuroethology 01:29:34 Humans, Females & Hormone Status; Monkeys, Social Images, Hormones 01:38:03 Humans, Attractiveness, Value-Based Decision Making 01:44:32 Altruism, Group Selection & Cooperation, Selflessness 01:49:08 Males, Testosterone, Behavior Changes 01:55:46 Sponsor: Function 01:57:34 Oxytocin, Pro-Social Behaviors, Behavioral Synchrony 02:08:13 MDMA, Oxytocin, Anxiety; Social Touch, Despair & Isolation 02:17:12 Isolation, Social Connections & Strangers, Tool: Deep Conversation Questions 02:21:17 Bridging the Divide, Tribes & Superficial Biases 02:26:58 Testosterone, Risk-Taking Behavior 02:30:52 Decision-Making, Tool: Accurate or Fast? 02:38:31 Decision-Making, Impact of Time & Fatigue 02:45:23 Advertising, Status, Celebrity, Monkeys 02:52:19 Hierarchy; Abundance & Scarcity, Money & Happiness, Loss Aversion 03:02:47 Meme Coins, Celebrity Endorsement, Social Sensitivity 03:12:22 Decisions & Urgency; Bounded & Ecological Rationality 03:18:09 Longevity Movement; Mortality & Motivation 03:24:48 Retirement?, Serial Pursuits & Pivoting 03:30:17 Apple or Samsung?, Brand Loyalty, Empathy 03:38:15 Political Affiliation, Empathy 03:46:22 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter #HubermanLab #Science Disclaimer & Disclosures: https://www.hubermanlab.com/disclaimer

Andrew HubermanhostMichael Plattguest
Feb 17, 20253h 48mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 35:00

    Primates, Swiss Army Brains, and What Really Makes Us Human

    Huberman introduces Dr. Michael Platt and frames humans as Old World primates sharing deeply conserved neural circuits with macaques. Platt argues that almost every cognitive and emotional phenomenon we study in humans has close analogs in monkeys, and that our brain is less a supercomputer and more a 30‑million‑year‑old Swiss Army knife of specialized tools.

  2. 35:00 – 55:00

    Attention as Foraging: Why Focus Feels Impossible Now

    The discussion shifts to attention as a prioritization process constrained by limited capacity. Platt describes how visual salience, social stimuli, and evolutionary foraging rules determine what grabs and holds our attention, and why modern multi-device environments push us into nonstop task switching.

  3. 55:00 – 1:05:00

    Phones, Working Memory, and the Hidden Cost of Options

    Huberman and Platt review evidence that merely having your phone nearby impairs working memory and focus. Platt interprets this as the brain tacitly including the phone in its foraging computations, driving covert multitasking even when you think you’re not multitasking.

  4. 1:05:00 – 1:25:00

    Training Focus: Gaze, Warm‑Up, and Cognitive Aperture

    Huberman describes self-experiments with eyes‑closed thought chains and Platt relates attention warm-up to motor warm-up in exercise. They connect visual focus—narrow vs. panoramic gaze—to arousal and cognitive style, highlighting studies where pre-task fixation improves attention.

  5. 1:25:00 – 1:40:00

    Foraging Styles, ADHD, and Creativity in Business

    The conversation turns to individual differences in foraging and attention: some people are naturally hyperfocused, others hyperexploratory. Platt links these tendencies to ADHD, entrepreneurial success, and the limits of personality self-report, arguing for neuroscience-based game assessments.

  6. 1:40:00 – 1:50:00

    Covert Attention, Theory of Mind, and Social Calculus

    Huberman and Platt explore our ability to covertly attend to different things than we look at, and how following gaze and joint attention in childhood builds theory of mind. They discuss the idea of having one or two “spotlights” of attention and how primates use this in complex social environments.

  7. 1:50:00 – 2:05:00

    Social Ledgers in the Brain: Grooming, Texting, and Fairness

    Platt presents a naturalistic study recording thousands of neurons in freely interacting monkeys, revealing that brains carry a precise neural ledger of social exchanges. They relate monkey grooming accounts to human texting, favors, and power differentials in relationships.

  8. 2:05:00 – 2:20:00

    Hormones and Mating Signals: From Monkey Taints to Human Faces

    The discussion moves to how hormones like testosterone and estrogen are signaled in primate bodies and human faces. Platt explains conspicuous sexual signals in macaques and the more subtle but measurable ovulatory cues in women’s faces and behavior.

  9. 2:20:00 – 2:45:00

    Monkey Porn, Human Pay‑Per‑View, and Reward Circuits

    Platt recounts his well-known “monkey porn” experiments quantifying the economic value of viewing sexual and status-related images. Parallel experiments in humans reveal remarkably similar behavioral and neural patterns, demonstrating how social images directly tap reward circuitry.

  10. 2:45:00 – 2:58:00

    Oxytocin: Anxiolytic Social Volume Knob and Hierarchy Flattener

    They delve deeply into oxytocin’s role in social behavior, emphasizing its anxiolytic effects, sex differences, and impact on status dynamics. Platt distinguishes solid monkey data from more variable human intranasal oxytocin studies, and links oxytocin to behavioral synchrony.

  11. 2:58:00 – 3:17:00

    Touch, Loneliness, and the Social Brain in Crisis

    Platt discusses specialized tactile pathways that feed directly into oxytocin systems, making gentle social touch a primary bonding signal. He worries that modern norms and fear of inappropriate touch have created a ‘social touch deficit’ contributing to loneliness, mental illness, and physical disease.

  12. 3:17:00 – 3:30:00

    Decision‑Making Under Fatigue and the Speed–Accuracy Tradeoff

    The conversation refocuses on core decision mechanisms: evidence accumulation, prediction errors, and the trade-off between speed and accuracy. Platt illustrates how fatigue shifts people toward fast, error-prone choices, using experiments with elite wrestlers and CrossFit-style exhaustion.

  13. 3:30:00 – 3:45:00

    Loss Aversion, Attention Bias, and Designing Better Choices

    They tackle loss aversion and how attention biases drive it. Platt describes experiments showing that people’s tendency to focus more on potential losses than gains predicts how loss-averse they are, and that simple visual manipulations can reverse this bias.

  14. 3:45:00 – 4:05:00

    Meme Coins, Bubbles, and Our Vulnerability to Social Copying

    Huberman raises meme coins and bubbles; Platt connects them to our wiring to copy others’ choices. He describes experiments in MBA students and monkeys showing that sensitivity to others’ payoffs predicts bubble participation and that social imitation can drive markets away from fundamentals.

  15. 4:05:00 – 4:20:00

    Apple vs. Samsung: Brands as Tribes and Extended Families

    Platt details his Apple vs. Samsung research to illustrate how brand loyalty recruits social and empathy circuits. Apple users show genuine neural empathy for their brand and synchrony with fellow users, whereas Samsung users primarily exhibit schadenfreude toward Apple.

  16. 4:20:00

    Tribalism, Politics, and the Need for Deep Cross‑Group Conversation

    They close by examining tribalism in politics and culture, analogizing it to minimal group experiments and sports uniforms. Platt argues that structured deep conversations and shared identities are among the few tools we have to restore empathy and synchrony across divides.

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