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Science of Mindsets for Health & Performance | Dr. Alia Crum

My guest is Dr. Alia Crum, Associate Professor (tenured) of Psychology at Stanford University and Director of the Stanford Mind & Body Lab. Dr. Crum is a world expert on mindsets and beliefs, and how they shape our responses to stress, exercise and even the foods we eat. We discuss how our mindset about the nutritional content of food changes how satisfying it is to us at a physiological (hormonal and metabolic) level. She also explains how mindsets about exercise can dramatically alter the effects of exercise on weight loss, blood pressure and other health metrics. Dr. Crum teaches us how to think about stress in ways that allow stress to grow us and bring out our best rather than diminish our health and performance. Throughout the episode, Dr. Crum shares high-quality peer-reviewed scientific findings that we can all leverage to improve health and performance in our lives. For an up-to-date list of our current sponsors, please visit our website: https://www.hubermanlab.com/sponsors. Previous sponsors mentioned in this podcast episode may no longer be affiliated with us. Dr. Alia Crum Links: Twitter - https://twitter.com/AliaCrum Stanford Mind & Body Lab - https://mbl.stanford.edu Support Dr. Crum’s research at Stanford (tax-deductible) - https://mbl.stanford.edu/support Dr. Crum’s published work - https://mbl.stanford.edu/publications Social: Instagram - https://www.instagram.com/hubermanlab Twitter - https://twitter.com/hubermanlab Facebook - https://www.facebook.com/hubermanlab Website - https://hubermanlab.com Newsletter - https://hubermanlab.com/neural-network Links: Toolkit for changing stress mindsets - http://sparqtools.org/rethinkingstress/ Publication on mindsets & side effects - https://bit.ly/3AnUkGY Changing patient mindsets about non-life-threatening symptoms during oral immunotherapy - https://bit.ly/3FT4Irh Stress, mindsets, and success in Navy SEALs special warfare training - https://bit.ly/3IAnS7d Nutritional analysis of foods and beverages depicted in top-grossing US movies, 1994-2018 - https://bit.ly/3ItrrMn Nutritional Analysis of Foods and Beverages Posted in Instagram Accounts of Highly Followed Celebrities - https://bit.ly/3nU42f0 Timestamps: 00:00:00 Introducing Dr. Alia Crum from Stanford University 00:03:15 Thesis, ROKA, InsideTracker 00:08:26 What Is a Mindset & What Does It Do? 00:14:45 Mindsets Change Our Biological Responses to Food 00:22:28 Beliefs About Our Food Matter 00:25:57 Placebo vs Beliefs vs Nocebo Effects 00:28:57 Mindset (Dramatically) Impacts the Effects of Exercise 00:33:44 Motivational Messaging & Mindset About Fitness 00:39:30 The Power of a ‘Potency & Indulgence’ Mindset 00:42:03 Mindsets About Sleep, Tracking Sleep 00:45:00 Making Stress Work For (or Against) You 01:01:50 Mindsets Link Our Conscious & Subconscious 01:04:50 3 Best Ways to Leverage Stress 01:10:40 4 Things That Shape Mindsets, Influencers & Mindsets 01:19:40 Mindsets About Medicines & Side Effects 01:26:25 How to Teach Mindsets 01:31:47 Dr. Crum’s Research, Clinical & Athletic Backgrounds 01:36:20 The Stanford Mind & Body Lab, Resources for Stress 01:38:30 Synthesis, Participating in Research 01:39:04 Subscribe, Sponsors, Patreon, Instagram, Twitter, Thorne Please note that The Huberman Lab Podcast is distinct from Dr. Huberman's teaching and research roles at Stanford University School of Medicine. The information provided in this show is not medical advice, nor should it be taken or applied as a replacement for medical advice. The Huberman Lab Podcast, its employees, guests and affiliates assume no liability for the application of the information discussed

Andrew HubermanhostAlia Crumguest
Jan 24, 20221h 41mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 8:40

    Introduction: Mindsets At The Mind–Body Interface

    Andrew Huberman introduces Dr. Alia Crum, her roles at Stanford, and the central theme: how mindsets—our core beliefs about stress, food, exercise, and medicine—deeply influence physiology and performance. He previews key examples, such as allergy treatments and drug side effects shaped by expectations, and frames the episode as a toolkit for examining one’s own mindsets.

  2. 8:40 – 27:30

    Defining Mindsets And Their Role In Simplifying Reality

    Crum defines mindsets as core assumptions that orient expectations, explanations, and goals in specific domains, using examples like stress-is-enhancing vs. stress-is-debilitating. She connects this to Carol Dweck’s growth vs. fixed mindsets about intelligence and explains how mindsets simplify complex realities but can substantially influence motivation and outcomes.

  3. 27:30 – 38:40

    Milkshake Study: Beliefs About Food Alter Hunger Hormones

    Crum describes her Yale milkshake experiment showing that beliefs about a food’s caloric content change the body’s ghrelin response even when the actual shake is identical. Expecting an indulgent, high-calorie shake led to a steeper ghrelin drop—greater satiety—than expecting a sensible, low-calorie shake, reshaping her own views on dieting and deprivation.

  4. 38:40 – 45:20

    Placebo, Nocebo, And Belief Effects Beyond Sugar Pills

    The conversation broadens to placebo and nocebo effects, clarifying that belief effects extend far beyond inert pills and into everyday behaviors like eating and exercising. Crum explains her framework: placebo responses arise from social context, beliefs, and the body’s natural capacities, and she introduces nocebo effects where negative expectations generate negative outcomes.

  5. 45:20 – 55:20

    Exercise Mindsets: Housekeepers, ‘Enoughness,’ And Mortality Risk

    Crum presents the hotel housekeepers study, where simply re-labeling their work as exercise improved health markers without measurable behavior change. She then discusses large-scale data showing that perceiving oneself as less active than others predicts higher mortality, independent of actual activity, and reflects on her own shift from chronic “never enough” exercise thinking.

  6. 55:20 – 1:08:20

    Diet Debates, Social Media, And Mindset’s Role Across Eating Styles

    Huberman raises the contentious landscape of diet tribes—plant-based, omnivore, carnivore, fasting—and asks whether mindset effects partly explain why adherents in each camp report feeling great. Crum argues that both objective nutrients and beliefs matter, and that believing in one’s chosen regimen, plus community reinforcement, likely amplifies benefits, while guilt and self-judgment can dampen them.

  7. 1:08:20 – 1:26:40

    Stress Mindsets: From ‘Stress Will Kill You’ To ‘Stress Can Grow You’

    Crum recounts how prevailing public health messages paint stress as uniformly harmful, while the scientific literature reveals a more nuanced picture including stress-induced focus, cognitive sharpening, physiological “toughening,” and post-traumatic growth. She introduces the concept of stress-is-enhancing vs. stress-is-debilitating mindsets and describes a corporate experiment where brief videos reframing stress reduced symptoms and improved performance.

  8. 1:26:40 – 1:37:30

    Navy SEALs, Challenge vs. Threat, And Physiological Pathways Of Stress

    Discussing stress mindsets in extreme environments, Crum shares findings from Navy SEAL trainees, one of the few groups that, on average, endorse a stress-is-enhancing mindset. This mindset predicted successful completion of BUD/S and better peer ratings. Huberman and Crum connect these findings to hormonal pathways—like DHEA and testosterone increases under acute stress—and to the idea that mindsets may function as a bridge between conscious appraisal and autonomic physiology.

  9. 1:37:30 – 1:57:20

    Reframing Stress: Acknowledge, Welcome, And Utilize

    Crum offers a practical three-step method to transform one’s relationship to stress from something to fight or escape into a resource for action. She emphasizes redefining stress as neutral—arousal tied to meaningful goals—with effects that are not predetermined. Huberman connects this to physiological advantages of the stress response, such as sharpened vision and faster information processing.

  10. 1:57:20 – 2:14:40

    Media, Influencers, And The Cultural Construction Of Food Mindsets

    Crum turns to the cultural origins of mindsets, especially around food, detailing work from her lab on movies and social media influencers. Analyses reveal that most on-screen and influencer-featured foods are objectively unhealthy, and that unhealthy foods are consistently described with exciting, indulgent language, while healthy foods are framed as boring or depriving—shaping collective mindsets about what’s desirable.

  11. 2:14:40 – 2:26:20

    Mindsets In Medicine: Side Effects, Allergies, Cancer, And Vaccines

    Returning to her roots in placebo research, Crum describes ongoing work integrating mindset interventions with active medical treatments. She highlights a peanut-allergy desensitization study where reframing side effects as signs of the immune system learning reduced anxiety, lowered symptom burden, and improved immunologic outcomes, exemplifying how treatment contexts and explanations can be deliberately designed for better experiences and results.

  12. 2:26:20 – 2:39:10

    Meta-Mindsets, Parenting, And Practical Mindset Audits

    In closing, Crum introduces the concept of meta-mindset—the ability to notice, evaluate, and intentionally reshape one’s own mindsets. They discuss how to apply this in everyday life and parenting, such as avoiding rigid food rules that inadvertently glorify dessert and vilify vegetables, and instead cultivating mindsets that healthy foods are indulgent and that stress is natural and potentially growth-promoting.

  13. 2:39:10

    Resources, Invitations, And Closing Remarks

    The episode concludes with Crum and Huberman inviting listeners to engage with the Stanford Mind & Body Lab’s work and toolkits, including opportunities to participate in studies. Huberman reiterates the significance of mindset research and encourages ongoing exploration of how beliefs shape biology, while providing logistical information about where to find more resources.

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