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UNLOCK Financial Freedom: #1 Career Mistake Women Make (Men NEVER Do This!)

Today, Jay sits down with serial entrepreneur, investor, and powerhouse mom of four, Kim Perell. Known for building her first company from her kitchen table and later selling one for $235 million, Kim shares the raw, behind-the-scenes truth of what it takes to turn failure into fortune. The conversation centers around Kim’s latest book, Mistakes That Made Me a Millionaire, and offers a heartfelt blueprint for anyone feeling stuck, unfulfilled, or uncertain about their next move. Jay and Kim explore why perfectionism can sabotage progress, how fear often masks itself as procrastination, and why waiting to feel “fully qualified” often leads to missed opportunities. Kim introduces her 70% rule: a concept that encourages action over hesitation and reveals how taking small, imperfect steps helped her overcome self-doubt and build extraordinary businesses. The two also dive into the power of mentorship, the emotional toll of toxic relationships, and why surrounding yourself with the right people is crucial not just for professional growth, but for personal evolution. In this interview, you'll learn: How to Start a Business Before You Feel Ready How to Use the 70% Rule to Make Bold Decisions How to Find the Right Mentor and Build a Real Relationship How to Stand Out When Pitching Yourself How to Know When It’s Time to Pivot Your Business How to Build a Winning Team Without Doing Everything Yourself How to Audit Your Inner Circle for Growth and Clarity Making mistakes doesn’t mean you’ve failed, it means you’re showing up, learning, and trying something new. No success story is smooth or simple, but all of them prove that progress is always possible. With Love and Gratitude, Jay Shetty Join over 750,000 people to receive my most transformative wisdom directly in your inbox every single week with my free newsletter. Subscribe here. What We Discuss: 00:00 Intro 02:57 How to Get Unstuck and Move Forward 04:17 When It’s Time to Pivot Your Career 05:50 Is Regret More Powerful Than Fear? 08:06 You Don’t Need To Be 100% Ready To Start 09:52 Are You Ever Really Ready? 11:29 Dream Big, But Start Where You Are 13:09 The Power of Believing in Your Vision 15:24 Be Delusionally Confident 16:29 How Mistakes Help You Iterate and Improve 18:30 How to Silence the People Who Doubt You 22:15 Teaching Kids to Embrace Failure 23:20 Rejection as Redirection 26:02 The Difference Between Innovating and Iterating 29:14 Build a Support System That Elevates You 31:51 How to Find Mentors Who Truly Guide You 33:55 Why Asking for Help Accelerates Growth 34:44 How Books Can Mentor You Too 38:21 The Four People Every Entrepreneur Needs 39:35 Why You Need the Right Peers Around You 41:58 Should You Start a Business with Family? 44:00 How to Audit Your Inner Circle 46:02 How Toxic People Drain Your Energy and Money 47:17 The Power of Taking Initiative 48:56 Don’t Let Your Past Limit Someone Else’s Future 51:19 How to Lead and Manage People Effectively 53:17 What Actually Gets You Hired Today? 57:51 Going the Extra Mile Sets You Apart 01:00:01 The Biggest Mistake Is Not Asking 01:04:03 Why So Many of Us Feel Unqualified 01:07:07 Pivoting Is the Secret to Success 01:10:13 How to Know When It’s Time to Pivot 01:11:53 Kim on Final Five Episode Resources: https://kimperell.com/ https://www.instagram.com/kimperell/ https://www.facebook.com/kimperell/ https://www.youtube.com/c/KimPerell https://www.linkedin.com/in/kimperell/ https://x.com/kimperell https://www.tiktok.com/@kimperell https://www.instagram.com/jayshetty https://www.facebook.com/jayshetty/ https://x.com/jayshetty https://www.linkedin.com/in/shettyjay/ https://www.youtube.com/@JayShettyPodcast http://jayshetty.me

Kim PerellguestJay Shettycameo
Aug 8, 20251h 15mWatch on YouTube ↗

CHAPTERS

  1. Feeling stuck at work: the “exit ramp” strategy and a 1-year vision

    Jay opens by naming a common problem: feeling trapped in a job you don’t love. Kim introduces her “exit ramp strategy,” focusing on a realistic one-year vision and reverse-engineering small steps from that endpoint.

    • Many people stay too long in jobs that drain them because change feels overwhelming
    • Create clarity by asking: “Where do I want to be one year from today?”
    • Work backward from the one-year vision into tiny, manageable steps
    • Draw a line in the sand: decide you’re going to change your life
    • Use a one-year horizon to reduce pressure to “map the whole future”
  2. Regret vs. fear: the question that breaks paralysis

    They explore fear as the main force that keeps people stuck—fear of failure, rejection, and discomfort. Kim’s antidote is comparing fear to future regret and choosing the path that reduces long-term regret.

    • Fear is paralyzing because it anticipates pain (rejection, failure, discomfort)
    • Ask: “Will I regret not doing this more than I fear doing it?”
    • Use future-self thinking: imagine being in the same job a year from now
    • Discomfort is a necessary condition for forward movement
    • The “older version of your coworkers” test: do you want their life in 10–20 years?
  3. Stop waiting to be 100% ready: the 70% rule

    Kim explains why perfectionism and over-preparation are a hidden form of fear. She shares the Marine Corps-inspired “70% rule”: act when you’re 70% ready, because 100% readiness often means the opportunity has passed.

    • Perfectionism, procrastination, and overthinking delay progress
    • Kim wasn’t “ready” for her first company—no experience, money, or CEO background
    • 70% ready is the threshold to move from analysis to action
    • If you’re 100% ready, you may have already missed timing/market opportunity
    • Confidence comes from trusting you’ll figure things out while moving
  4. Minimum viable action: prototype fast and get real feedback

    They emphasize starting small—building the cheapest, easiest version of an idea to test demand. Kim stresses that a business requires people to pay; otherwise, it’s a hobby, and feedback from the market is the real compass.

    • Dream big, start small: prototype before overbuilding
    • Use MVP thinking across domains (book → blog post; podcast → simple interviews)
    • Get customer/market feedback early because you’ll likely change direction
    • You don’t need lots of money; you need grit and a path to market
    • Key test: “Will someone pay for it?” (payment separates business from hobby)
  5. Confidence vs. doubt: handling critics and “delusional confidence”

    Kim addresses criticism as inevitable and argues that belief must outweigh outside doubt. They distinguish between empty confidence and the kind that wins—confidence anchored in execution, momentum, and learning.

    • Critics and “dream killers” will judge no matter what—treat it as noise
    • Your confidence must be greater than anyone else’s doubt
    • “Ideas are a dime a dozen; execution is everything”
    • Investors prefer founders who have already started—even in a kitchen/garage
    • Go beyond dreaming: show traction, experiments, or proof of action
  6. Failure as fuel: iterating vs. being graded once

    They reframe mistakes as required inputs for progress, contrasting school’s “final grade” mindset with business’s continuous iteration. Kim explains that being willing to fail increases odds of succeeding, and rejection is part of the path.

    • School trains “one-and-done” perfection; business rewards iteration
    • Successful people make mistakes, learn, and refine repeatedly
    • Being okay with failure makes you more likely to succeed
    • “Go for the no”: use rejection to sharpen pitches and build resilience
    • Rejection can be a numbers game—expect many no’s before a yes
  7. Normalizing failure at home: raising resilient kids

    Kim shares how her father normalized failure by asking about the worst thing that happened each day, and how she adapted it for her children. Their “pow, wow, bow” routine teaches that setbacks, wins, and gratitude coexist daily.

    • Early family narratives shape comfort with failure and risk-taking
    • Kim’s dad’s “worst thing today” question made failure feel normal
    • Kim’s adaptation: “pow, wow, bow” (worst, best, grateful)
    • Resilience comes from learning to respond to setbacks, not avoiding them
    • Build a balanced perspective: challenges are one part of a full day/life
  8. You can’t do it alone: mentors, peers, and the 4 essential pillars

    Kim explains how being a “lone wolf” led to burnout and why support systems are essential for success. She outlines four pillars—mentors, supportive family/friends, a team, and peers who understand the day-to-day reality.

    • Trying to do everything alone limits scale and increases burnout risk
    • 93% of self-made millionaires have mentors (Kim’s cited statistic)
    • Mentors can be local and accessible—not only celebrity-level leaders
    • Four pillars: mentor; supportive family/friends; team; peers in the trenches
    • Peers matter because they can relate to pressures your family can’t
  9. How to get (and keep) a mentor: ask well, act fast, use books too

    They get practical about mentorship: ask for 15 minutes, make it personal, and follow through. Jay and Kim emphasize that mentors disengage when advice isn’t applied—and that books can function as scalable mentorship.

    • Start with a small ask: “Let’s have coffee/tea” for 15 minutes
    • Find a genuine connection point; mentorship is personal, not transactional
    • If there’s a price tag, it’s consulting—not mentorship
    • Follow-up matters: show what you did with the advice
    • Books can be mentors—learn from operators and execute their playbooks
  10. Audit your inner circle: toxic relationships drain energy and money

    Kim introduces an annual “inner circle audit” to identify who energizes vs. drains you. They discuss the link between toxic relationships and financial outcomes: drained energy reduces creativity, execution, and sustained performance.

    • Annually audit relationships with a simple plus/minus method
    • Keep people who energize, inspire, and encourage your goals
    • Limit exposure where you can’t fully cut ties (e.g., family situations)
    • Toxic dynamics consume mental bandwidth and seep into work performance
    • Energy drains reduce your ability to build, innovate, and earn
  11. Partnerships and family businesses: when it works and when it breaks

    They discuss starting businesses with family and why clarity prevents conflict. Kim argues partnerships can work well when roles are defined, strengths are respected, and values align—otherwise competition inside the partnership becomes toxic.

    • Family businesses can create legacy, but require clear roles/responsibilities
    • Partnerships fail when people compete for the same lane or don’t trust decisions
    • Values alignment is essential—especially under pressure
    • Entrepreneurship is lonely; building with others can improve sustainability
    • When relationships turn toxic, separation may be necessary for growth
  12. Leadership and hiring in today’s market: how to stand out and what wins interviews

    Kim shares practical hiring realities: job posts can attract thousands of resumes, so initiative matters. She reviews what stands out—quantified outcomes—and gives interview questions to uncover self-awareness and real-world fit.

    • If you want the job, don’t just apply—find the hiring manager and reach out
    • Referrals and direct outreach often bypass overloaded resume funnels
    • Winning resumes show measurable impact (growth, revenue, adoption, KPIs)
    • Favorite interview prompts: what you won’t learn in interviews; what past managers/peers would change; who you admire
    • Call references even when a candidate “looks perfect on paper”
  13. The biggest career mistake: not asking—and why women feel underqualified

    They highlight “not asking” as a recurring blocker, from college recommendations to business intros. Kim addresses underqualification as a limiting belief—especially common among women—and argues that men often pitch at 70% while women overperfect.

    • “The biggest mistake is not asking” (recommendations, intros, help)
    • Asking with humility works better than disguising the ask as a “mutual” pitch
    • Underqualification often comes from old labels and childhood narratives
    • Women tend to over-prepare; men tend to act sooner with imperfect decks
    • Say yes and learn—your lived experience may be exactly what’s needed
  14. Pivoting as a success skill: product-market fit, revenue signals, and staying agile

    Kim closes with pivoting as a core principle across business and life, noting most companies change direction significantly. They discuss using sales and market feedback as signals, testing new paths without reckless overnight shifts, and building an adaptable mindset—especially in the age of AI.

    • Most businesses pivot; Kim notes only ~1 out of 100+ she’s invested in didn’t pivot
    • Famous pivots: YouTube, Twitter, Shopify, Netflix (DVDs → streaming)
    • Know when to pivot by watching product-market fit and revenue/sales trends
    • Pivot through testing and learning—not impulsive full resets overnight
    • Develop an agile mind to adapt as technology and markets (including AI) shift

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