Skip to content
The Jefferson Fisher PodcastThe Jefferson Fisher Podcast

How to Have Hard Conversations without Conflict Ft. Bobby Bones

What can one of the world's best interviewers teach you about communication? In this conversation, I sit down with Bobby Bones to break down the habits that have helped him interview thousands of people, build lasting relationships, and lead a team that's worked together for more than 20 years. We talk about asking better questions, building trust, handling difficult conversations, and the simple shifts that make every conversation stronger. Bobby Bones: https://www.instagram.com/mrbobbybones/ Order The Next Conversation Workbook: https://www.jeffersonfisher.com/workbook Want a FREE communication tip each week? Click here to join my newsletter. https://www.jeffersonfisher.com/newsletter Thank you to our Sponsors: Square. Get up to $200 off Square hardware when you sign up at https://square.com/go/JEFFERSON Cozy Earth. Upgrade Your Every Day. Get 20% off at cozyearth.com/jefferson or use code JEFFERSON at check out. https://cozyearth.com/pages/jefferson BetterHelp. Click https://betterhelp.com/jeffersonfisher for a discount on your first month of therapy. Like what you hear? Don’t forget to subscribe and leave a 5-star review! Order my new book, The Next Conversation, today! https://www.jeffersonfisher.com/book Suggest a topic or ask a question for me to answer on the show! https://www.jeffersonfisher.com/topic Join my School of Communication. https://www.jeffersonfisher.com/membership Follow me on Instagram https://www.instagram.com/jefferson_fisher Follow me on TikTok https://www.tiktok.com/@justaskjefferson?lang=en Follow me on LinkedIn https://www.linkedin.com/in/jeffersonfisher/

Jefferson FisherhostBobby Bonesguest
Jul 17, 202644mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:003:13

    Working with friends for decades: building a show from trust and necessity

    1. JF

      How do you have those harder conversations with friends, especially when you're working with them, to make sure you're not damaging... Like, you need to make a decision, and sometimes you need to be, "I need to say the boss thing," but you also don't wanna damage that relationship.

    2. BB

      Uh, the boundaries have to be discussed, uh, many times over just to be r- even reinstated.

    3. JF

      I remember, I think, I, I don't think I went a day in high school where I didn't listen to Bobby Bones, Amy & Lunchbox, by the way.

    4. BB

      What town? In Beaumont?

    5. JF

      Uh-huh.

    6. BB

      Oh, yeah.

    7. JF

      Yeah, yeah. 94.1.

    8. BB

      Our pop, our pop days.

    9. JF

      94.1, Top 40.

    10. BB

      Yeah.

    11. JF

      That was, like, that was the first time I was ever introduced, uh, but I don't think I ever had a morning that it wasn't, um, Bobby, Amy & Lunchbox. What, what is it like to be able to even now have, like, really close, I would imagine, very close friends, the people you've done a lot of life with, and Eddie, um, best friend, and you have, you do the music and everything, that you're still to this day are able to have really awesome conversations, uh, with and just do it for a living?

    12. BB

      I think one of the coolest things that I've been able to do is hire all my friends, just generally speaking.

    13. JF

      Yeah. [laughs]

    14. BB

      S- I've been with the whole show now for over 20 years, which is crazy. But also, I do the math, it means I'm getting older too. Like, my, my mortality comes out whenever I start thinking about how long we've been together.

    15. JF

      Yeah.

    16. BB

      Uh, but it's awesome because my goal was to always just, like, work alongside people I liked.

    17. JF

      Yeah.

    18. BB

      'Cause I saw, like, my stepdad. He worked in a mill. He did not really like the job that he had. He really did not like the people. He didn't have a close bond with them. So I always wanted to have something that I, like, enjoyed with people I enjoyed. But it was kind of a weird way that it all happened, because it was never my strategically, you know, uh, grandiose plan to have all my friends come into the show. We had no money.

    19. JF

      Yeah.

    20. BB

      And so you just call the people that you know to come in and jump in with you. And so when I started that show and I was by myself and I had no co-host, it was, uh, who can I hire for cheap? And who do you hire for cheap? Well, your friends.

    21. JF

      Your friends.

    22. BB

      They'll come do it for free even.

    23. JF

      Right. Yeah, yeah, yeah.

    24. BB

      And so it, it was such an odd way to build that show, and at the time, I resented it a bit because the company wouldn't give me money to hire professional co-hosts-

    25. JF

      Right

    26. BB

      ... because they didn't know if they believed in the product. So I just grabbed all the people that I liked and that made me better, and now we've been together for a long time. A long time. It's crazy to think about when you think about, like, thinking of the numbers. It's been over 20 years with pretty much all of them. Even Eddie and I, he's my best friend, and we've done the radio show together for 13, 14 years, but we did television for another three or four before that, so we've been together, you know, 17, 18 years.

    27. JF

      Yeah. And now not only do you have that close relationship, but I mean, they're also really professionals, like, at a craft now. I think that that's, that can be really easily overlooked of, I think, just any radio or a- television for that matter, of there's a certain craft to making sure that you keep kind of the ball in the air. Or do you find that it's just pure friendship that you're able to keep things rolling?

  2. 3:135:22

    Boss hat vs. friend hat: how conflict can coexist with closeness

    1. BB

      Oh, I think they've gotten really good at what they do. I also think it's a couple of hats. Like, I have to wear the hat of being the boss sometimes.

    2. JF

      Yeah.

    3. BB

      And then I have to wear the hat of being the friend sometimes. But I think over the years, there's been a great understanding of when I have to switch those hats.

    4. JF

      Right.

    5. BB

      Uh, because number one, I gotta make sure the ship is taken care of.

    6. JF

      Right.

    7. BB

      And there are some difficult decisions that have to be made at times. So they are great at doing their job, but they're also great at knowing when they have to do their job at a higher level because it needs to be done that way. So I think that's been the hardest part about working with your friends, is you gotta be their boss too.

    8. JF

      Right.

    9. BB

      And that ain't comfortable sometimes.

    10. JF

      Yeah.

    11. BB

      But at this point, we've done it for so long, it's a well-oiled machine. Um, it works, and nobody's left. You know, sometimes people will message in and be like, "Man, sometimes you guys sound like you hate each other," 'cause we're for, literally arguing about something.

    12. JF

      Yeah.

    13. BB

      Man, do you think we'd all be here 21, 22 years later together if anyone-

    14. JF

      Right

    15. BB

      ... really hated each other?

    16. JF

      Yeah.

    17. BB

      I mean, to have the freedom to actually communicate openly and honestly with millions of people listening through radio or podcast, um, that, that is something that I don't really take for granted, because we've worked hard to be able to do that.

    18. JF

      Mm-hmm.

    19. BB

      And the relationship is what really allows that to happen, because I've worked on other projects with other people, and you can't really do that unless there is a complete trust and comfortability.

    20. JF

      Yeah. And that has to do... Like, it reminds me of, um, my, hearing my grandparents argue, you know? And like, you go, "God, I think they hate each other." It's like, no, they just, it's an, it's a morning thing, you know?

    21. BB

      They have the freedom to say how they feel and not worry that the other one's gonna run away or leave or, or-

    22. JF

      Exactly. Oh, my grandmother will look at me and just insult my grandfather about something. You know he doesn't take his medicine, you know? He never... And he's just, he's in a different world, you know? Because there's just been such that, that bond. But I, I, my audience, uh, Bobby's somebody who really cares a lot about how they show up in communication. And what really just inspires me so much about what you've built and where you've come from is you get to have, and you've cultivated a show that does model real

  3. 5:227:06

    Small-town warmth and everyday talk: how upbringing shapes communication

    1. JF

      conversation, and I find that can be lacking sometimes in the way we model relationships. I wonder if your, not all the details of your childhood, but simply a smaller town, right, in Arkansas, of like, do you find that that has influenced the way that you approach conversations, handle small talk, or ask questions? Do you find that that's been something that's driven that?

    2. BB

      I think being from where I'm from, in, uh, uh, maybe a small town, a rural area, and maybe from the South even, I feel like that is a part of it. With, like, just a warmness

    3. JF

      Mm-hmm

    4. BB

      ... uh, because I have friends that are way nicer than me-

    5. JF

      [laughs]

    6. BB

      ... and they're from the Northeast, and they are not near as warm.

    7. JF

      Right.

    8. BB

      Like, you understand how, like, how genuine they are after a w- a- a- after a bit of time with them. Uh, yeah, I, I think, you know, coming from where I come from in rural Arkansas, um, everybody talked to everybody.

    9. JF

      Yes.

    10. BB

      So if you didn't wave when someone drove by, that was weird. And, y- you know, when I go back home, if I'm driving through and people are waving at me, I'm just like, "Wait, what? Who, wh- who was that?" And I forget that's just, when you drive by a car, you wave at them.

    11. JF

      Yeah.

    12. BB

      And if you don't, that's weird, even if you don't know who it is.

    13. JF

      Yeah, I definitely think that in the South, from getting a haircut to ordering at a cafe, like, they're gonna learn your life story one way or another.

    14. BB

      Haircuts, yep.

    15. JF

      Yeah. Church. Whatever it is, you're gonna find out everything about everybody. And th- for me, I, I know that is, that has been helpful in terms of being able to keep conversation, 'cause a lot of people struggle keeping conversation in the air, kind of passing the ball back and forth.

  4. 7:068:28

    Curiosity vs. insecurity: the internal script that blocks connection

    1. BB

      I feel like I'm just genuinely curious, though. Like, I think I see someone and kinda wonder, you know, if you cut a tree and you see all the circles, I, I kinda just wonder, like, what the, what their circles are.

    2. JF

      Mm.

    3. BB

      Like, I genuinely am curious about folks, and so I think that's where a lot of mine comes from. You know, I also sometimes feel like I don't wanna bother people, so there's that, 'cause it's kind of a, it's a weird juxtaposition of being, like, wildly insecure and very confident, 'cause I have them both.

    4. JF

      Yeah.

    5. BB

      Like, I feel like I don't wanna bother people, yet I'm very curious. But it's like even with my job. Like, I don't think I would be good at my job if I was the most secure person ever. Like, I'm wildly insecure. Um, but to do my job, I've gotta be really, I gotta think I'm really good at doing the job. So it's been, it's a, it's like an, an odd mix, or like I got a screw loose, but it's the right screw.

    6. JF

      Right.

    7. BB

      Um, it's kinda how I feel about where I'm from as well. But I- sure, I think that helps with communication. Everybody talks to everybody all the time. I- if someone talks to me randomly, l- if- especially if they, like, don't know what I do for a living, 'cause that happens a lot, but if it's just somebody random, I'm never annoyed.

    8. JF

      Right.

    9. BB

      But I always feel like I'm annoying everybody.

    10. JF

      Exactly.

    11. BB

      It's a weird, uh, y- you know, i- i- if someone's like, "Hey, you know, how's your day going?" In, even in an elevator, I'm like, "Oh, this is nice. Someone's talking to me."

    12. JF

      Right.

    13. BB

      But I would never, like, randomly, like, bother somebody.

    14. JF

      Yeah.

    15. BB

      But I do like it when someone does it to me.

    16. JF

      Yes.

    17. BB

      So-

    18. JF

      So what's the, what's the lesson there?

  5. 8:2811:32

    Ask for help, tell people your goals: breaking the ‘I’m a burden’ mindset

    1. BB

      Uh, the lesson, well, the lesson is, I, in my comedy act, there was kind of a, a, a inspirational talk too. I talk about whenever you want help with something, like, ask people for help.

    2. JF

      Mm-hmm.

    3. BB

      And then I say, "It was always weird for me to ask people for help because I thought people didn't really wanna spend time with me. They didn't, uh, they didn't wanna be bothered." But then when people ask me for help, I love to help.

    4. JF

      Mm-hmm.

    5. BB

      'Cause I would say, "Hey, tell people your goals. If you tell people your goals, they are more likely to help you."

    6. JF

      Right.

    7. BB

      And it's the same thing, where I never wanted to ask for help because I thought they were bothered by someone asking for help. But when I would a- people ask me for help, I love it. I can't wait to give people-

    8. JF

      Right

    9. BB

      ... help or advice or tips. So yeah, we just worry too much, uh, about how people look at us and view us, and it's g- it's kinda counterproductive.

    10. JF

      Do you think, and I find this very, um, interesting, 'cause I, I love talking about this. Like, this is my nerdy talk of, like, how, how is this, how does this happen? So if somebody in the elevator approaches you and strikes up conversation, you almost get, like, a boost from it when you leave of, like, "Hey, I've connected with another human in the world. I'm here." But when it's you, you have the chance, it's very difficult 'cause y- it comes to a point of, like, why would they-

    11. BB

      Yeah, I don't wanna bother them

    12. JF

      ... care? So what do you think, like, the script is that's, that's preventing that, of, like, n- is it that nobody would care?

    13. BB

      I think it's rejection.

    14. JF

      Yeah.

    15. BB

      It's rejection.

    16. JF

      Yeah.

    17. BB

      It's what, what's, like, keeps us from doing anything and everything.

    18. JF

      Yeah.

    19. BB

      It's rejection and failure, and if I do try to connect and they don't connect, what does that say about me? That I'm not good enough.

    20. JF

      Right.

    21. BB

      That I'm not, you know-

    22. JF

      Strong enough

    23. BB

      ... strong enough, I'm not good-looking enough, I'm not-

    24. JF

      Yeah

    25. BB

      ... what, what's... And it's not that at all, actually. But yeah, it's, it's complete fear of rejection, complete-

    26. JF

      Right

    27. BB

      ... fear of failure. But again, when someone does it to us, we love it.

    28. JF

      Yeah.

    29. BB

      Yet we're afraid to do it to anybody else because we feel like if they don't react the way we want them to, that's on us. And it's really not. It's on them. They could be having 1,000 things, it's not a real number, that it's happening in their day that's keeping them from, from reacting the way that we w- we want them to.

    30. JF

      Before we keep going, I wanna take a moment to tell you about Square. Bet you didn't know that when I was a young attorney, I also owned a coffee shop, and one of the point of sale systems that we used was Square. And in fact, this morning, I'm out of the country right now with my family, we hopped into a little Australian cafe, and you know what they used? Square. It was a nice little full circle moment for me, and, and they're using it for g- good reason, for the same reason I did, because everything about business that you don't like becomes that much easier so you can focus more on the things that you love. It's not just a point of sale system. It adds all the things up that you don't l- like to do, like payment processing, invoices, everything all into one to make everything organized, smooth, and easy. So if you are looking to start a new business or maybe wanting to run a business with better tools, people who use, businesses who use Square online earn up to 36% more revenue, which is awesome. Right now, you can go to square.com/go/jefferson and sign up to get $200 off your s- your Square hardware, which is awesome. That's

  6. 11:3214:13

    Interviewing as intent: asking risky questions without feeling exploitative

    1. JF

      square.com/go/jefferson. So run your business better with Square. And now let's keep going. Have you always been somebody who's excellent at questions?

    2. BB

      Oh, I don't know if I'm even that now. I just am j- like, genuinely and generally curious. I think it being true about me makes my questions better, even if they're not good questions, because you know I'm coming from a place of that's how I, I-

    3. JF

      Yeah

    4. BB

      ... I really wanna know.

    5. JF

      Mm-hmm.

    6. BB

      And so even with, like, my interviews, I, I don't I kinda just ask the things that I wanna know, and even if it's at a place with someone where it could be something that's a little personal or it kinda hits a nerve, I feel like for the most part, they don't take offense to it because they know I'm coming from a place of, of curiosity or caring and not coming from a place to get a click.

    7. JF

      Yeah.

    8. BB

      Both can be true.

    9. JF

      Right.

    10. BB

      But I, I feel like it's not so much my questions but my intent, 'cause sometimes my questions are bad. But my intent is good and-

    11. JF

      Yeah

    12. BB

      ... um, yeah, I just, I, like, I like connecting with people. I feel like even, even doing this, I've made-

    13. JF

      Mm-hmm

    14. BB

      ... so many friends from doing this.

    15. JF

      Yeah.

    16. BB

      And you would think that this is very surface, it's professional, nothing really matters because cameras are on, you do your thing-

    17. JF

      Yeah

    18. BB

      ... cameras are off. And it doesn't happen with most, but there are, I've made some great friends that have started in this environment, because you get really intimate doing this.

    19. JF

      Big time. [laughs]

    20. BB

      I mean, it's, it-

    21. JF

      Yeah

    22. BB

      ... you're depending on me, I'm depending on you.

    23. JF

      Yeah.

    24. BB

      It's only us doing this dance.

    25. JF

      We're doing this together.

    26. BB

      Yeah.

    27. JF

      Yeah.

    28. BB

      And so, yeah, I feel like my questions are fine, but I feel like my curiosity is high. But I think in normal life, I think that counts, too. Like, you know, when you talk to people.

    29. JF

      Well, people, I think more people than you think, at least the people I hear from, really struggle a lot with questions. And you're somebody who does it as a, a, a, I mean, a master of the craft. I know you could say, "I, my questions aren't, aren't that good." Well, to me, my brain sees that as, okay, well, there's some element of this that's also a skill, because it might be self-deprecating, it might be a like, "Hey, I know I'm gonna get a lot of this wrong." And what that's doing is saying, "I'm no more important than you are, and I'm lowering myself," or maybe it's a joke, or maybe it's humor. It's one way to, like, break the ice, because every interview that you give, you're looking for that way to kinda remove that polish. I imagine when you, when you're talking to some of the biggest stars, country stars out there, you know, do you find that you have to ask a few questions to kinda get a layer deep? Like, it has, it has to be. Like, you're like, "That's a canned answer."

  7. 14:1317:34

    Finding common ground fast—and using silence as a conversational superpower

    1. BB

      Yeah, I'm looking for what we have in common that can kinda put the guard down.

    2. JF

      In, like, a jokey way?

    3. BB

      Not always. Sometimes it can be, like, real trauma.

    4. JF

      Yeah.

    5. BB

      Sometimes it can be, uh, a television show we both like. Sometimes it can be, and I tell you what's worked for me the la- past few years is, I did, uh, the Dancing With the Stars, a dance show, and if somebody comes in that's done that show, and I mentioned to, to you before we started recording-

    6. JF

      Yeah

    7. BB

      ... like, there's real, like, trauma bonding in that show.

    8. JF

      I believe it.

    9. BB

      And so I, I can kind of find our, our like-minded entity-

    10. JF

      Yeah

    11. BB

      ... and focus on it. And also people, when they don't feel like they're trying to get got, they open up.

    12. JF

      Yeah.

    13. BB

      I'm not trying to got anybody.

    14. JF

      Yeah.

    15. BB

      You know, sometimes people will give me great stuff, sometimes they won't. But, um, I... My questions, I don't feel like they're good, though. I just feel like, again, I feel like I am genuinely curious, and if something doesn't hit, I have no problem, one, sitting in silence with someone. That's the best trick in any sort of communication. If you have no fear of sitting in silence with someone, they will just talk. And so that works. I've d-

    16. JF

      Absolutely

    17. BB

      ... I've done this so many times-

    18. JF

      Yeah

    19. BB

      ... that I also know what it's like for things not to go well. I know I can always get it back. So I, but I've done it wrong so many times that I know that even if it's going terribly wrong, I can get it back. I've been through some terrible ones that have turned out great. So just doing it so many times. But it's also helped in, in, like, real life as well, like human conversations.

    20. JF

      Mm-hmm.

    21. BB

      Like, just talking to folks. 'Cause a little bit I can just turn on the, "Hey, I'm curious. I'm just gonna ask some questions," and, um, I find the, like, the thing we have in common. It works, like, if I'm being, let's say, interviewed for a, not even an interview, but, like, I'm doing a job interview for a TV show. I'm doing a, I'm in auditioning for something. I can just find, like, a sports team they like, a shoe they're wearing, uh, something with their kid that I understand. Man, that is the real key to any sort of relaxed conversation, is to find what you have in common with that person.

    22. JF

      So I've heard finding something separate from the person is actually a key to that commonality. If it's actually maybe separate from... It's like the third person in the room. For example, Dancing with the Stars could have been something, or maybe I had seen something on your shelf that you were, I don't know, uh, a Houston Astros fan or something, where you see it and then that's where you're able to kind of create that bond with-

    23. BB

      Yeah, especially if I know enough about it.

    24. JF

      Yeah.

    25. BB

      You know, if I'm just like, "Hey, look at that fish," but I'd never fished, right?

    26. JF

      [laughs] Yeah, yeah.

    27. BB

      But if you got a fish and I go, "Hey, I see you caught that fish." Like, my stepdad was a striper guide for many years.

    28. JF

      Oh, very cool.

    29. BB

      I can find that thing that puts us in the same place, that allows us to go to the same place together, because I probably didn't come here to talk about fishing.

    30. JF

      Right.

  8. 17:3419:18

    When a conversation starts badly: ‘don’t abort mission’—stay in and recover

    1. JF

      get a lot of things wrong, so don't... That, that kinda lowers the, the temperature of it. You said something a minute ago I wanna make sure and pull back on is, you said, "I know I can get it back." H- How, how do, how does somebody correct course and get on back-

    2. BB

      Just keep going

    3. JF

      ... in a conversation?

    4. BB

      There's no magic. You just keep going. If you don't feel like-

    5. JF

      People feel like there's magic

    6. BB

      ... if, if you don't quit, it's over.

    7. JF

      Right.

    8. BB

      It's not o- If you don't quit, it's not over. And so, uh, yeah, there have been a lot of interviews or just situations that don't go well at the very beginning.

    9. JF

      Yeah.

    10. BB

      But I know I can get it back. Just stay in. It's just staying in and trying to find, you know, whatever you have in common with that person. Uh, it can be in a professional setting. It could even be, you know, uh, uh, You know, when I was dating my wife, you know, I don't think she wanted to go out with me immediately. [laughs] I don't know if you've seen us beside each other.

    11. JF

      Yeah.

    12. BB

      It kinda doesn't match. Uh, but it, you know, I, I and I don't think I was super smooth with her when I first met her, but I just kept trying. And so yeah, as long as you stay in, regardless of the situation, I think you can get it back. It's just that when it doesn't go well early, we tend to go, "This ain't going good. Abort mission."

    13. JF

      Mm.

    14. BB

      Um, but I think that's the key. Well, I think that's the key to pretty much any success that I've had, is just figuring it out as I go, having the confidence to go in and know that it may not work at the beginning.

    15. JF

      Yeah.

    16. BB

      And then just staying in when it's uncomfortable. So yeah, in this situation, a lot of times... Because most people come in, it could be like this, could be a job interview. People are tight. As soon as I start, everybody's tight, and people are like, "I'm about-"

    17. JF

      Oh, they're tense. Yeah.

    18. BB

      "I'm about to do a job interview. I'm about to have a job interview. I'm about to do an interv- about," you know, one of these. And so people come in and they're tight, so it's how do we get each other to kind of be on the same place so we can actually, uh, get the most out of it? And it's finding whatever it is that you have in common.

  9. 19:1820:08

    One-on-one depth vs. group dynamics: when extra voices help—and when they hurt

    1. JF

      Do you think that having, when you're having conversations with, like, multiple people, if you have Eddie or Amy or Lunchbox in there, th- that that helps?

    2. BB

      Nah, not really. I mean, it depends on what we're trying to do. It- if I'm trying to, like, be super sincere-

    3. JF

      Mm

    4. BB

      ... or, or if I'm sad or I'm t- I would rather just do it by myself.

    5. JF

      Mm.

    6. BB

      Um, certain dynamics it works wonderfully. Certain, not so much. Um, but you know, it's, if you're trying to have a real connection, it's hard to do it with seven people sitting around you.

    7. JF

      [laughs] Yeah.

    8. BB

      Just generally speaking-

    9. JF

      Yeah

    10. BB

      ... it's much easier if it's f- you know, one on one. And that one on one can be me talking to a microphone or the person listening, or even, like, to me talking to Amy.

    11. JF

      Yeah.

    12. BB

      You know, whenever you have people chirping in your ear from the side, it gets to be a little bit more difficult.

  10. 20:0823:01

    Hard conversations at work: boundaries, expectations, and ‘don’t bring it in’ rules

    1. JF

      Like on... Yeah, I can imagine. Uh, I wanna, I wanna, I wanna pause. I wanna bring us back for a moment. How would, b- based on your experience in the 20-plus years you've been having this, this show, how do you have those harder conversations with friends, especially when you're working with them, to make sure you're not damaging... Like, you need to make a decision, and sometimes you need to be, I need to say the boss thing, but you also don't wanna damage that relationship.

    2. BB

      Uh, the boundaries have to be discussed, uh, many times over, just to be r- even reinstated, because there are boundaries. Uh, the boundaries are when we're at work in a work situation, I'm going to be the boss. There are certain... You can... When we're performing, you can do whatever you wanna do, but it, mostly it comes to, like, uh, everybody else is putting in their time and their effort. You just gotta match that.

    3. JF

      Mm-hmm.

    4. BB

      I mean, that's really what everybody's job is, match everybody else's effort. Don't be late. Have a good attitude. Those ty- Other than that, you're good, right?

    5. JF

      Mm.

    6. BB

      Show up. Do your best. If, for some reason, you're not performing, I will tell you. If I feel like someone else is having to pick up your slack, I don't like that-

    7. JF

      Yeah

    8. BB

      ... and I will tell you. So they understand that I'm going to communicate with them the things that are good and things that are bad.

    9. JF

      Mm-hmm.

    10. BB

      Um, w- when I'm the boss.

    11. JF

      Yeah.

    12. BB

      When I'm the friend, who knows? Uh, like, you know, we, Eddie and I go a lot of places together, and we're able to switch back and forth, but if there's something wrong with some content, uh, the, it's never weird anymore for me to go in and go, "Hey, this isn't good."

    13. JF

      Yeah.

    14. BB

      Also, I wanna be super efficient. I'm not gonna, you know, kinda dance around it, but I think generally speaking, I just kinda operate that way because we all have things we wanna do outside of work, so let's get all the work things done first.

    15. JF

      Mm-hmm.

    16. BB

      And let's do the best that we can do for each other so we can go be the best we can for our families. Not only that, it's, you know, there's a open rule on our show that if anything is affecting or bothering you, don't come in. Just-

    17. JF

      Oh

    18. BB

      ... just don't.

    19. JF

      Yeah.

    20. BB

      'Cause if you can't be, you can't be good for me if you're not good for you at home.

    21. JF

      Yeah.

    22. BB

      So-

    23. JF

      If home's not good, the conversation-

    24. BB

      Don't-

    25. JF

      ... is not gonna be good.

    26. BB

      Nope. Nothing-

    27. JF

      It's impossible to not carry that

    28. BB

      ... nothing's gonna be good. Yeah, so if you're not good at home, you do not need to come in at all, and I think that's where being a friend-

    29. JF

      Yeah

    30. BB

      ... kind of, you know, creeps back into play. Um, because when you come in, you've gotta be great.

  11. 23:0126:52

    Leadership cost: why the ‘captain’ can’t call out—and how Bobby stays healthy anyway

    1. BB

      The only person who can come in sick or affected is me. Everybody else, stay home. If you're affected, you need to un-affect yourself. If you got-

    2. JF

      Why can't you?

    3. BB

      Oh, I got a lead thing. Yeah.

    4. JF

      You're the captain.

    5. BB

      I gotta... It doesn't, it doesn't move without me, and that's okay. Like, I know my role. They're all depending on me in that, that way. So yeah, we have a rule if you're not feeling good, uh, mental or physical, you gotta take care of you before you can come in, 'cause you're not gonna be good for me if you're not good for you.

    6. JF

      Well, what do you do when you don't feel good?

    7. BB

      I feel good.

    8. JF

      Oh, so you just-

    9. BB

      Yeah.

    10. JF

      Is it just a thing? Okay.

    11. BB

      Yeah, yeah. I gotta be the leader. So I will find time to feel bad.

    12. JF

      Okay. Hmm. All right. Got it. That's harder.

    13. BB

      Yeah. It's hard.

    14. JF

      Well, because then, then if you're not doing it there, your, the, your outlet's somewhere else.

    15. BB

      It is, but you know, I do a great job of making sure that I'm taking care of myself. Outside of that room. I'm in therapy twice a week.

    16. JF

      Yeah.

    17. BB

      Or t- or, or my wife... I have a therapist that my wife and I go to, a couples therapist. I have my own therapist, so I'm not going to two different therapists. But I'm-

    18. JF

      Preach, man. Same. [laughs]

    19. BB

      I'm, I'm a big, big therapy guy. So I-

    20. JF

      Yeah

    21. BB

      ... I'm doing the things hopefully to keep myself mentally ready. I'm also doing the things physically.

    22. JF

      Hmm.

    23. BB

      Meaning I know that my diet matters. If I don't eat good, I'm not gonna perform well.

    24. JF

      Right.

    25. BB

      I know that if I'm not exercising, I'm not gonna perform well. I know if I'm not working my brain-

    26. JF

      Yeah

    27. BB

      ... and going to therapy and, and talking about what's bothering me, and if I'm not reading books, I'm not gonna perform well. So I'm doing all that work ahead of time, that if something does come up, I think I can get through it until my next break.

    28. JF

      Yeah.

    29. BB

      But they're, they're counting on me. I have a staff of, like, 15, 16 people that if I don't go, I let down 15 or 16 families. So I don't take that for granted, and at times it can be extremely difficult. But, um, in that part, I am the leader. It... Back home, though, in the home dynamic, my wife is that. My wife is exactly to-

    30. JF

      For sure

  12. 26:5229:52

    Directness without drama: get to the problem fast and remove personality

    1. JF

      genuine curiosity, maybe even sometimes when you don't feel like it. We talked about some ways that you can kind of get below the surface. When it comes to hard conversations as a leader, not just friends that you've been forever with, I'm talking just anything that there's some kind of crisis and you guys say, "I have to be really direct and not apologize for it." Because I know people who go, "Look, I'm sorry I gotta say this, but I gotta..." How have you f- found to be direct in your communication?

    2. BB

      I, I found that the quicker we can get to the problem and get it solved, the better it is for everybody, even if it's wildly uncomfortable at the beginning.

    3. JF

      Without bringing personality into it.

    4. BB

      No personality at all.

    5. JF

      Yeah.

    6. BB

      Yeah, none. Um, how I will do it if there is something uncomfortable to talk about is, "Hey, you're not gonna like this, but..."

    7. JF

      Yeah.

    8. BB

      Because just by me saying that, it, it, it almost braces them for a few words.

    9. JF

      Mm-hmm.

    10. BB

      Like, "This is not gonna be fun to talk about, but"-

    11. JF

      Mm-hmm

    12. BB

      ... um, even that f- you know, .7 seconds of setup allows them to go, "Okay, we're getting into something that is not comfortable. I'm ready." And sometimes it's not near as bad as they think by me saying that.

    13. JF

      Yeah.

    14. BB

      Uh, but that's kind of the precursor, and then I just try to get to it and say it immediately because neither one of us wanna dick around with trying to figure out what I'm trying to talk about.

    15. JF

      Yeah.

    16. BB

      Uh, so let's figure out the problem. Let's address it. Let's get through it and get to the other side of it as fast as possible so we can get back to doing the right things.

    17. JF

      Yes.

    18. BB

      It's very uncomfortable, but it's very uncomfortable for a limited time.

    19. JF

      Right.

    20. BB

      And I prefer it to be very uncomfortable for a limited time than kinda uncomfortable for a long time.

    21. JF

      [laughs] Yeah.

    22. BB

      Because you can do either one. I've w- I've had people that I've worked for that love to dance around it. "I'm gonna... We're gonna talk about three things. The first two are gonna be positive" And then the whole time I know the third thing's about to be bad. Let's just do it.

    23. JF

      Yeah.

    24. BB

      I don't, I don't really n- I don't need the syrup because I want to figure out what's wrong, fix it, and get back to the good spot. So there's not a lot of buffer.

    25. JF

      That's how I know you're s- Southern, is you say, "I, I don't need the syrup." That's, that's how I know.

    26. BB

      Yeah. No syrup, and there's no buffer because I don't feel like for me that's healthy to either hear it or give it. So it can be uncomfortable. It should be uncomfortable because whatever it is is an uncomfortable thing that we're talking about.

    27. JF

      Right.

    28. BB

      So let's get to the point, and then let's get off of it because we just fixed it. How awesome is it that we can fix it? And I think now, too, my people know that. They know I'm not gonna come in and, "Hey, how's the dog?" And then hit them with some bad news.

    29. JF

      Yeah.

    30. BB

      If I'm really asking about the dog, they know I'm curious about the dog.

  13. 29:5232:22

    Repair and empowerment: ‘I believe in you’ and ‘I know you can handle it’

    1. JF

      Yeah, yeah, yeah. Do, do you mind if I share the version that I use for at the end of the day?

    2. BB

      I, I would love to hear it.

    3. JF

      So it's very similar to yours. Um, it's, "I know this is, I know this isn't gonna be fun to talk about, and we're gonna do it together." That's what I add. Whenever I add the, "And we're gonna do it together," instead of the but, it tells them that, "Hey, you and me, we're gonna like lock in for a moment. There's gonna be an end and there's gonna be a beginning, and this is not me leaving you to say, 'Bad you, good me.' I'm saying I'm separating out the, the problem from both of us. This is gonna be uncomfortable to talk about, and we're gonna do it together." That's what I have found, at least, so just for my two cents.

    4. BB

      I have found, and I mean it when I say it, is that when I'm done saying what the issue is-

    5. JF

      Mm-hmm

    6. BB

      ... because if I were to say, uh, "This is not gonna be fun for us, Jefferson."

    7. JF

      Mm.

    8. BB

      "But A, B, and C is happening. That is not good. We need to fix it, but I believe in you."

    9. JF

      Yes.

    10. BB

      Like, a- and it may sound hokey, but if I didn't believe in you, we wouldn't even be having this conversation.

    11. JF

      Ugh.

    12. BB

      We would just move on. I would ... I, I'd move on to somebody else that I think could do a better job, a quicker job-

    13. JF

      Yep

    14. BB

      ... make it easier for me.

    15. JF

      Yep.

    16. BB

      But the fact that I'm having that conversation means that I do believe in you. So this wasn't good, but I believe in you, so let's make it good.

    17. JF

      So good.

    18. BB

      Uh, that, that works a lot-

    19. JF

      Yeah

    20. BB

      ... because again, everybody, everybody's kind of feeling like they don't wanna be there.

    21. JF

      Oh, no doubt. I, I like, "I'm telling you this because I believe in you. I'm telling you this because I know you can handle it." Like, th- that-

    22. BB

      Oh, that's a good one: "I know you can handle it."

    23. JF

      Yeah.

    24. BB

      I'm gonna use that one

    25. JF

      ... that type of stuff is like, it empowers them to go, "Oh, yeah. Okay. Whatever he's about to say, he said I can handle it, so, so I am."

    26. BB

      That's a good one. That's a good buildup.

    27. JF

      To be able to kinda like push that a lot. But I, I think it, um, what we're talking about hits the very home of a lot of small businesses, a lot of families, uh, anybody listening that can apply these kind of fr- frameworks to very difficult conversation. The other thing I wanted to make sure and, mm, push a little bit is when it, when you don't have, you don't feel like there's any chrem- chemistry with that person you're asking questions to. Let's say you're having an interviewer, or you're having an interview ... Let me rephrase that. You're taking an interview, you have somebody across from you, and there's just no compatibility. Are there certain, like, tethers you're trying to, like, "Please, let me find something that we can tag along with"?

  14. 32:2239:45

    When there’s no chemistry: take over with stories, improv skills, and ‘I’ statements

    1. BB

      Yeah, I just take over and start talking to myself.

    2. JF

      [laughs]

    3. BB

      Especially if w- if we're, if we're doing like one of these, and-

    4. JF

      Yeah

    5. BB

      ... let's say I'm getting nothing from you, or you may not be feeling good, like I don't know the reasons-

    6. JF

      Mm

    7. BB

      ... that we're not connecting.

    8. JF

      Mm.

    9. BB

      Um, I will then just start talking and, and entertaining myself, and you're just now part of the audience.

    10. JF

      That's smart.

    11. BB

      And, and then, uh, it's through a lot of, uh-

    12. JF

      But that's business too. I mean, you have to, yeah.

    13. BB

      You know, we got an hour we gotta fill, and you're not giving me much. I know the person that's watching, you know, they're not liking it or they're-

    14. JF

      Right

    15. BB

      ... so I'm just gonna tell stories. And so you're, you're, you're welcome to hop in, but that happens occasionally. If, like, you're ... Like, if you're watching my podcast ever or listening to my podcast and I'm interviewing somebody-

    16. JF

      Which is Bobby Cast, by the way

    17. BB

      ... yeah, thank you. Um, and you hear me just start to just talk and tell stories, it means for whatever reason we're not connecting right then.

    18. JF

      We're... Yeah.

    19. BB

      A lot of times, though, it does turn into-

    20. JF

      It'll pick up.

    21. BB

      Yep, because the person will then hear me talk about something and find something they wanna talk back about and go into it.

    22. JF

      Yeah.

    23. BB

      So yeah, that's been a technique that I've learned.

    24. JF

      I think that's really smart, because sometimes you're just not vibing. You go, "Hey, let me tell you a story. You know, the other day I was doing this," and, and they go, "Well, I, I didn't have anything to say back then, but I do have a story," because it's much easier to relay stories a lot of times than it is to give the back and forth kinda small talk. And I think conversation can be really hard for people, but telling stories I think is kinda timeless, so it's a lot easier to hit that default.

    25. BB

      Yeah, that's what we do if, like, we're just sitting around with friends too, right? We're just telling stories and everybody jumps in. So if someone is not giving me what I feel like is good for both of us, I'm just gonna entertain for a while until you like something in my story and you're gonna hop in and give me your version of it.

    26. JF

      Or not.

    27. BB

      Or you're just gonna sit there quietly.

    28. JF

      [laughs] Or not, yeah.

    29. BB

      And, and that doesn't, doesn't happen often where they just wanna sit there quietly.

    30. JF

      Yeah, I can imagine. I think that, you know, when I think of radio hosts, which when I was a kid, uh, that's who I wanted to be actually when I grew up, 'cause I was like, how awesome, they just get to talk all the time. Uh, I think that radio hosts have to have a different gear. Like, they have to be able to put conversation in a different gear, because you can keep the ball in the air totally by yourself just ... If something were to go wrong or you realize somebody's, nobody's giving you anything, to go, "Okay, I need to lock in and fill 20 minutes," or whatever it is, and to talk nonstop really with hardly any likes or ums or ahs. Is that a skill that you've learned over time, or you always felt like that was something you could do?

  15. 39:4544:50

    The hard-to-turn-off brain: PTSD, sleep struggles, and fear-based success

    1. JF

      Yeah. Does... Is there something that you find hard to kinda turn off in your brain?

    2. BB

      Yeah, I mean, all. I have trouble sleeping.

    3. JF

      Yeah.

    4. BB

      I've... For a couple of reasons. I think everybody says, you know, "My thoughts spin." I, I go to sleep with a podcast in my ear.

    5. JF

      Mm-hmm.

    6. BB

      Uh, because if I just lay in silence, I tend to spiral out.

    7. JF

      Yeah.

    8. BB

      Um, so I will listen to a podcast when I go to sleep. I have trouble sleeping. I, I also have, like, some PTSD.

    9. JF

      Yeah.

    10. BB

      You know, when I started to have any success in this job, it was weird, 'cause I think for me, I've been able to start at the bottom, and I worked in a really small town in Hot Springs, Arkansas-

    11. JF

      Mm

    12. BB

      ... and nobody knew or cared. But then once I started to have a little more success and people would kinda care, then people were kinda weird. There's a couple, then there's a couple weirdos instead of none. And then when I got a little, little more popular and the show started to branch out nationally, then it wasn't that the percentage of weirdos went up, but there's just more people.

    13. JF

      Yeah.

    14. BB

      And so I, you know, I got jumped outside of work. I had-

    15. JF

      Yeah

    16. BB

      ... my house broken into while I was on the air. I got held at gunpoint outside of an event once. I've had multiple death threats. Um, so I had some really bad PTSD for a long time.

    17. JF

      Oh, that makes complete sense.

    18. BB

      And I tried it all. I mean, I, I, I don't drink, never had alcohol or tried a drug or anything because of my family's addiction problems. So I'm always really nervous about taking anything with... that, that could trigger any sort of addiction-

    19. JF

      Mm-hmm

    20. BB

      ... or dependence.

    21. JF

      Yeah.

    22. BB

      And so my doctor knows that, my doctors, and I remember I was really struggling with sleeping after I g- the last time I got jumped at work, and we tried everything. We tried all the holistic [farts] . Didn't work. I need chemicals, man.

    23. JF

      Yeah.

    24. BB

      And we tried... Finally, he was like, "You know, we, we, we can finally go, we can do sleeping pills." I'd never tried a sleeping pill before, and I'm like, "Man, I don't know." He said, "You're right." But I was getting so sick because I wasn't sleeping.

    25. JF

      Yeah.

    26. BB

      You don't sleep, you don't drink water-

    27. JF

      Oh, it's the worst

    28. BB

      ... you break down.

    29. JF

      Yeah, yeah.

    30. BB

      And so I s- took sleeping pills for a little bit, and man, they work. But there were full nights I would look at my phone. I had FaceTimed, like, seven people.

Episode duration: 44:50

Install uListen for AI-powered chat & search across the full episode — Get Full Transcript

Transcript of episode EUB6Z6telds

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.