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Joe Rogan Experience #1581 - J. Prince

J. Prince is the CEO of Rap-A-Lot Records, author of The Art & Science of Respect, and founder of The Loyalty Collection, a limited collection of fine wines.

J. PrinceguestJoe Roganhost
Jun 27, 20242h 44mWatch on YouTube ↗

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  1. 0:0015:00

    (drum music plays) Joe Rogan podcast,…

    1. JP

      (drum music plays) Joe Rogan podcast, check it out. The Joe Rogan Experience.

    2. JR

      Train by day, Joe Rogan podcast by night. All day. (rock music plays) Mr. Prince.

    3. JP

      Ah, yeah.

    4. JR

      Thanks for being here, brother, I appreciate it.

    5. JP

      Hey, it's a privilege and an honor.

    6. JR

      Listen, man, you, you command a tremendous amount of respect. Eh, the m- more people I talk to you, the more the respect grows. Eh, more people that talk about you, rather. It's, uh, it's a pleasure to meeting you and a pleasure to be with you.

    7. JP

      Likewise, bro.

    8. JR

      Josh Dubin loves you, too.

    9. JP

      Oh, yeah, the feeling is mutual.

    10. JR

      Yeah, I love that dude.

    11. JP

      Yeah, me too.

    12. JR

      He's a good man and the stuff that he does on the side, you know, outside of, of boxing and the stuff that he does with the Innocence Project is really amazing.

    13. JP

      Yeah. Yeah, he's a awesome friend to have as well.

    14. JR

      Yeah.

    15. JP

      Yeah.

    16. JR

      So, uh, we got a lot of shit here, man. We got your Loyalty brand, you've got champagne, you've got wine, you've got, uh, what is this? Uh-

    17. JP

      That's the Merlot.

    18. JR

      This is Merlot, and you have a cabernet as well.

    19. JP

      And rosé.

    20. JR

      I love a man that's involved in a lot of different things.

    21. JP

      Well, I'm just trying to diversify my portfolio.

    22. JR

      (laughs) But that's always been the case with you, right?

    23. JP

      Yeah, pretty much so.

    24. JR

      From the beginning-

    25. JP

      Yeah.

    26. JR

      ... you are responsible for a tremendous amount of the music that I listen to, especially when I was a young man. Like, you put together The Geto Boys. Willie D was on here and he explained the whole story to us that you're the one who talked him into being-

    27. JP

      (laughs)

    28. JR

      ... into The Geto Boys. Like, he was like, "No, I wanna be on my own." He did it as a favor to you.

    29. JP

      Yeah, that's a true story, that's a true story. I, um, actually had got rid of the other set of Geto Boys because they felt like I was too deep and they couldn't relate to, uh, some of the subject matters I wanted them to write to, and-

    30. JR

      Like what kind of subject matter?

  2. 15:0030:00

    (laughs) …

    1. JP

      biggest profit outta everybody on the..." I said, "Well, how did you know that? How do you know that?"

    2. JR

      (laughs)

    3. JP

      She said, "Because I'm the accountant." I'm like, "Wow, are you serious?" She's like, "Yeah, you made the biggest profit." So, you know, that was inspiring.

    4. JR

      And this was just because of your relationships with all these other people?

    5. JP

      Yeah.

    6. JR

      That they wanted to do business with you?

    7. JP

      Well, I say relationships and my work ethic, you know, because I, I, I got a relentless work ethic. Yeah.

    8. JR

      So how do you get into boxing from there? You get, you, you get into the rap game with... Was the Ghetto Boys your first band?

    9. JP

      Yeah, pretty much so. The Ghetto Boys were my first, uh, group. Um, when boxing came along, boxing was my first love, you know. I, I, I got distracted by the music game because of, I mean, by boxing because of the music game. I always wanted to, uh, be a boxer, but it wasn't any gyms in 5th Ward, you know, so I always said to myself, "If I e- ever make it, I want to build a boxing gym, a recreation center in my hood." And that's what I done. And shortly after I'd done that, I had an opportunity to go in the gym and, uh, start watching the amateurs, and I just kind of fell in love with boxing all over again, and which ultimately led me... I prayed for a champion. Everything I, uh, tried to accomplish in life, I always exercised prayer. It worked for me. So, uh, I prayed for a champion, and, uh, I set up a meeting with Mike Tyson in Las Vegas, and I went to Las Vegas.

    10. JR

      What year is this?

    11. JP

      This had to be '99 or 2000. So, you know, I, I kn- I knew a friend that knew Mike, and Mike, you know, accepted the invitation because he was familiar with my movement where Rap A Lot was concerned, and I flew out there, uh, with my focus on Mike, and man, I walked into him sparring, and I was like, you know, I was on cloud nine, 'cause I had never saw him, you know, in person sparring. It was always at a fight. And I walked in, he was throwing leather with another heavyweight, and I was like starstruck.

    12. JR

      (laughs)

    13. JP

      And in the midst of watching this sparring, uh, Floyd Mayweather came in the gym. And Floyd, you know, I didn't know who he was. He kept coming to me, "Yo, Jay. Yo, Jay. Uh, man, I know, I know, I know about your group." You know, he was calling groups out. I'm like, "Oh, okay. Thanks, bro. Thanks, bro." I'm zeroing back in on Mike. Boom, boom, boom. Floyd come over again. "Yo, Jay. Yo, Jay. Yo, Jay."

    14. JR

      (laughs)

    15. JP

      "Man, I, I know about this group here, man, and, and, and Jay, if you want to do something later on, you know, this is my number. I'll come pick you up." I'm like, "All right, brother. Okay." Focus on Mike. I don't know who Floyd is, right?

    16. JR

      Right. (laughs)

    17. JP

      So afterwards, you know, me and Mike go to his house to have the meeting that I came to have, because my objective was to become his manager, to be on his management team. And he and I met for a while. He got his ex-wife on the phone, and you know, I was pretty much convinced I was on the team after the meeting and everything took place, and uh, you know, hung with him all night. The next day, uh, I tried to reach Mike, and I couldn't reach Mike, and I was left, uh, with Floyd number, and I asked my friend, I said, "Who, who number is this number right here?" He said, "Oh, that's Floyd Mayweather, the 130-pound champion."... so bam, a red light went off in my head because I prayed for a champion. Long story short, me and Floyd was in business together less than a week.

    18. JR

      That's crazy.

    19. JP

      I was his manager.

    20. JR

      You didn't even know who he was?

    21. JP

      I didn't know. No idea.

    22. JR

      That was when he was Pretty Boy Floyd.

    23. JP

      Yeah.

    24. JR

      That was before Money Mayweather.

    25. JP

      Exactly.

    26. JR

      Yeah. He had a totally different style back then too. He was, uh, much more aggressive, went for the knockout more.

    27. JP

      Yeah, well, I think he used his legs a lot more then, but if he saw the opportunity, he definitely went in for the kill. But, you know, his whole image was different-

    28. JR

      Yeah.

    29. JP

      ... before I came about.

    30. JR

      Well, he had a lot of hand problems, right? Like, he's had several hand breaks.

  3. 30:0045:00

    (laughs)…

    1. JP

      then this could jump up to $35 million or so, if y'all was able to beat Diego Corrales." And, uh, you know, that was interesting to me. You know, I went home and done some due diligence on Diego Corrales at the time, and at that particular time, Diego had, uh, jumped on his ex-wife and kinda beat her up. He had charges, you know, uh, kinda done her pretty bad, but bad to the extent where he was facing jail time. And, and I saw that, and I went back to Floyd. I said, "Floyd," I said, "It's a perfect time to fight Diego Corrales." I said, "I even have a, a marketing tool. We can whoop him for every battered woman in the United States of America."

    2. JR

      (laughs)

    3. JP

      ... so he heard me out, but he wasn't embracing that. "No, no, no, no, no, no, no, J, it ain't time to do that right now. No, no, no, no, no."

    4. JR

      So he didn't wanna fight Diego because of Diego's skill set?

    5. JP

      Well, you know, (sighs) I don't wanna say Floyd was scared. But at the time, you know, everybody thought Diego could beat Floyd. He was, like, 30 and 0 with 29 knockouts.

    6. JR

      Diego was a wild man.

    7. JP

      Yeah, Diego was ... He was a knockout artist and he just felt like it wasn't the time. I talked to him for, like, four hours and couldn't convince him, so I decided to go home. And I went home about 6:00 in the morning and I woke up about 11:00 in the morning with a message from him, "Yo, yo, J. I heard you, you know, as my manager, and, uh, if you think I should fight him, I'll fight him." So it was then where, you know, I was celebrating 'cause I'm like, "Whoa. We finna get Diego." So I call the people at HBO and they told me they didn't have a date. They wouldn't have a date till, uh, next year or something like that. And it was then I decided to use, um, some of my record label, uh, talents. You know, I had to build my record company without having video, without having radio, you know, just pulling publicity stunts. So I told Floyd, I say, "Here's what we gonna do." Uh, Lennox Lewis and David Tua was fighting that day at the Mandalay Bay. I say, "During the press conference, um, he and Diego supposed to come to that fight." I say, "During the press conference, we gonna surround Diego. I'ma have the homies to surround Diego and I want you to come and just push him and, and we gonna stop the fight, right? It ain't go, it ain't gonna be no free fight, but you go and get your push in on him. We gonna stop it. We gonna steal the show." That was my objective. And, uh, that came to fruition, you know. We went and stole the show at the press conference. That was Saturday night. Sunday we was on the front page of the, uh, Las Vegas Time and, you know, Monday or Tuesday I called them and they say, "Oh, we got a date for you."

    8. JR

      Ah.

    9. JP

      So the rest is history.

    10. JR

      I love that you're telling me this, 'cause I always wonder.

    11. JP

      Yeah.

    12. JR

      I always wonder when I see those kinda altercations, "How many of those are coordinated by a wise man who understands publicity?"

    13. JP

      (laughs) Quite a few, I would say.

    14. JR

      (laughs)

    15. JP

      (laughs)

    16. JR

      Why wouldn't you?

    17. JP

      Yeah.

    18. JR

      Why-

    19. JP

      Yeah.

    20. JR

      ... wouldn't you?

    21. JP

      Yeah.

    22. JR

      You know, it's marketing.

    23. JP

      Yeah.

    24. JR

      Wh- which, you know, brings me to one thing. One of the things that's going on right now with Floyd is he's gonna fight Logan Paul-

    25. JP

      Mm-hmm.

    26. JR

      ... who's this YouTube star, which is ... It's so crazy that a dude who is a, a YouTube star, who's a good athlete, he, he's a, you know, he, he's had a, a couple of boxing matches and was a very good wrestler.

    27. JP

      Yeah.

    28. JR

      He's gonna f- box the greatest boxer, arguably-

    29. JP

      Yeah.

    30. JR

      ... of all time.

  4. 45:001:00:00

    Yeah. He was puzzled.…

    1. JR

      that fight he looked like a guy who was just puzzled.

    2. JP

      Yeah. He was puzzled.

    3. JR

      Yeah.

    4. JP

      Confused. He didn't know what to do.

    5. JR

      It's amazing.

    6. JP

      Yeah.

    7. JR

      That ... I love that. I love seeing when, when people achieve a level of proficiency that's so powerful-

    8. JP

      Yeah.

    9. JR

      ... that a world champion standing in front of him going, "Fuck, man. I got a lot to learn."

    10. JP

      Yeah.

    11. JR

      Yeah.

    12. JP

      True statement. It's levels to it, man. And I, I, I witnessed Floyd do that over and over-

    13. JR

      Yeah.

    14. JP

      ... to fighters that thought they were the best in, even in sparring. They're like, whoa.

    15. JR

      Do you think it's crazy now that he's fighting YouTube stars and shit, though?

    16. JP

      Mm, I don't think so.

    17. JR

      I mean, he's making a lot of money.

    18. JP

      Yeah.

    19. JR

      It's brilliant in that regard-

    20. JP

      Yeah.

    21. JR

      ... like the Conor McGregor fight.

    22. JP

      Yeah. I mean, I, I actually kinda like him not, you know, fighting a lot of these young guys. You know what I mean? I think it's good business moves. And, you know, he's older than this guy, and he's smaller than the guy.

    23. JR

      A lot smaller. That dude's big.

    24. JP

      So ... I think the scale balances off somewhat, you know. The guy is younger and he's bigger, so.

    25. JR

      He's huge.

    26. JP

      Yeah.

    27. JR

      This dude's a 200-pound guy.

    28. JP

      He's a heavyweight.

    29. JR

      It's crazy.

    30. JP

      Yeah.

  5. 1:00:001:15:00

    (laughs) Uh, you know,…

    1. JR

      this whole Deontay Wilder shit?

    2. JP

      (laughs) Uh, you know, man, I don't, I don't, uh, understand what's going on, you know, with, uh, Deontay. Uh, from what I'm hearing is they may be trying to stop the Fury and Joshua fight from taking place. And, you know, my thing is if he not gonna fight, get out the way.

    3. JR

      Yeah.

    4. JP

      Let, let the movement continue, because I don't... Like, I tell you what, I think he missed an opportunity. He should've fought Fury in December, because I think he may have, would've had a edge conditioning-wise, 'cause Fury, you know, wasn't in that gym properly.

    5. JR

      Oh, he wasn't?

    6. JP

      No, I don't think he was in that gym properly around that time, so.

    7. JR

      So after the rematch, Fury slacked off?

    8. JP

      Well, I don't know how much he slacked off, but I do know, you know, he wasn't where he was supposed to be.

    9. JR

      He gets fat. He likes to get fat.

    10. JP

      Yeah. Yeah.

    11. JR

      He parties a little bit.

    12. JP

      Yeah.

    13. JR

      Yeah.

    14. JP

      Yeah.

    15. JR

      It's just, it, it, it bothers me because, uh, you know, I've talked to Deontay. I had Deontay in here, and I'm, I have a lot of respect for him, and I have a lot of admiration for him, and his power is legendary.

    16. JP

      Oh, yeah.

    17. JR

      His power's crazy.

    18. JP

      Yeah.

    19. JR

      His power's like he's got magic.

    20. JP

      Yeah.

    21. JR

      You know?

    22. JP

      Yeah.

    23. JR

      When he knocked out Ortiz, he hit him in the forehead and just shut his lights out. It's like, who the fuck does that?

    24. JP

      He got power.

    25. JR

      It's like it's magic.

    26. JP

      Hmm.

    27. JR

      But when I saw, first of all, he get rid of Breland. Mark Breland-

    28. JP

      Yeah.

    29. JR

      ... is, you know, Olympic gold medalist.

    30. JP

      Yeah.

  6. 1:15:001:18:26

    Yeah. …

    1. JR

      a little too loose and wild, and then had to take those fights, like with Trevor Berbick.

    2. JP

      Yeah.

    3. JR

      Those were sad fights.

    4. JP

      Yeah. Definitely the one with, um... Who was that he fought? N- uh, form- uh-

    5. JR

      Larry Holmes?

    6. JP

      Larry Holmes. Oh, man.

    7. JR

      Oh.

    8. JP

      I, I left that fight kinda upset with Holmes.

    9. JR

      Yeah.

    10. JP

      (laughs)

    11. JR

      A lot of people were.

    12. JP

      You know what I mean? I really think he went, uh, that extra. H- he didn't have to, but he-

    13. JR

      Yeah.

    14. JP

      ... he went there.

    15. JR

      Well, he was his sparring partner.

    16. JP

      Yeah.

    17. JR

      He was Ali's sparring partner for a long time, and I think there was probably a bridge he had to cross to consider himself, like, the real champion. And I think it ruined his career.

    18. JP

      Yeah.

    19. JR

      Because I think Larry Holmes never really got the respect that he deserved because of that, because people resented him-

    20. JP

      Yeah.

    21. JR

      ... for, you know, for doing that, and then also just living in the shadow-

    22. JP

      Mm-hmm.

    23. JR

      ... of Ali.

    24. JP

      Yeah, you can only imagine how many whoopings he took from Ali-

    25. JR

      Mm-hmm.

    26. JP

      ... coming up.

    27. JR

      Yeah.

    28. JP

      You know, that thing went deeper than what was (laughs) in front of the TV.

    29. JR

      The problem is we didn't see that.

    30. JP

      (laughs) Exactly.

Episode duration: 2:44:48

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