Joe Rogan Experience #1581 - J. Prince

1. 0:02 – 1:20

   Meeting J. Prince and the multi-business “Loyalty” empire

   1. JPJ. Prince0:02

      (drum music plays) Joe Rogan podcast, check it out. The Joe Rogan Experience.

   2. JRJoe Rogan0:06

      Train by day, Joe Rogan podcast by night. All day. (rock music plays) Mr. Prince.

   3. JPJ. Prince0:16

      Ah, yeah.

   4. JRJoe Rogan0:17

      Thanks for being here, brother, I appreciate it.

   5. JPJ. Prince0:18

      Hey, it's a privilege and an honor.

   6. JRJoe Rogan0:20

      Listen, man, you, you command a tremendous amount of respect. Eh, the m- more people I talk to you, the more the respect grows. Eh, more people that talk about you, rather. It's, uh, it's a pleasure to meeting you and a pleasure to be with you.

   7. JPJ. Prince0:33

      Likewise, bro.

   8. JRJoe Rogan0:34

      Josh Dubin loves you, too.

   9. JPJ. Prince0:36

      Oh, yeah, the feeling is mutual.

   10. JRJoe Rogan0:37

       Yeah, I love that dude.

   11. JPJ. Prince0:39

       Yeah, me too.

   12. JRJoe Rogan0:39

       He's a good man and the stuff that he does on the side, you know, outside of, of boxing and the stuff that he does with the Innocence Project is really amazing.

   13. JPJ. Prince0:49

       Yeah. Yeah, he's a awesome friend to have as well.

   14. JRJoe Rogan0:52

       Yeah.

   15. JPJ. Prince0:53

       Yeah.

   16. JRJoe Rogan0:53

       So, uh, we got a lot of shit here, man. We got your Loyalty brand, you've got champagne, you've got wine, you've got, uh, what is this? Uh-

   17. JPJ. Prince1:03

       That's the Merlot.

   18. JRJoe Rogan1:03

       This is Merlot, and you have a cabernet as well.

   19. JPJ. Prince1:06

       And rosé.

   20. JRJoe Rogan1:07

       I love a man that's involved in a lot of different things.

   21. JPJ. Prince1:11

       Well, I'm just trying to diversify my portfolio.

   22. JRJoe Rogan1:14

       (laughs) But that's always been the case with you, right?

   23. JPJ. Prince1:17

       Yeah, pretty much so.

   24. JRJoe Rogan1:18

       From the beginning-

   25. JPJ. Prince1:19

       Yeah.

2. 1:20 – 3:54

   Creating the Geto Boys: authenticity, Southern identity, and giving the “ghettos” a voice

   1. JRJoe Rogan1:20

      ... you are responsible for a tremendous amount of the music that I listen to, especially when I was a young man. Like, you put together The Geto Boys. Willie D was on here and he explained the whole story to us that you're the one who talked him into being-

   2. JPJ. Prince1:34

      (laughs)

   3. JRJoe Rogan1:34

      ... into The Geto Boys. Like, he was like, "No, I wanna be on my own." He did it as a favor to you.

   4. JPJ. Prince1:39

      Yeah, that's a true story, that's a true story. I, um, actually had got rid of the other set of Geto Boys because they felt like I was too deep and they couldn't relate to, uh, some of the subject matters I wanted them to write to, and-

   5. JRJoe Rogan1:54

      Like what kind of subject matter?

   6. JPJ. Prince1:55

      Well, just real, uh, real-

   7. JRJoe Rogan1:58

      Yeah.

   8. JPJ. Prince1:58

      ... life situations, you know what I mean? Like, real street things that I was living. And they were spitting more Tonka Toy type of raps, you know?

   9. JRJoe Rogan2:07

      Mm-hmm.

   10. JPJ. Prince2:08

       It was, it was following the trend of the East Coast at the time and I realized that we are from the South and we just had different stories.

   11. JRJoe Rogan2:16

       Like, what was the stories of the East Coast? Like, what was the difference?

   12. JPJ. Prince2:19

       Well, more commercial, you know? Back then the East Coast was more commercial. This was a time when Run-DMC, LL Cool J, you know, the hardcore rap hadn't hit the scene yet. So down South we were, uh, considered rebellious at the time because we came with a different flavor.

   13. JRJoe Rogan2:39

       Mm-hmm.

   14. JPJ. Prince2:39

       You know? We came, uh, with ghetto stories. That's one of the reason I named the group The Geto Boys because I knew there was ghettos all around the world that, uh, had a voice and we became their voice.

   15. JRJoe Rogan2:52

       Well, it was also, there were songs that they, they were very unconventional like Mind's Playing Tricks on Me. Like, that's an unconventional song, like, and it shows, like, a vulnerability.

   16. JPJ. Prince3:04

       Yeah.

   17. JRJoe Rogan3:05

       Like, talking about the pressure of that life really fucking you up.

   18. JPJ. Prince3:09

       (laughs) Yeah.

   19. JRJoe Rogan3:10

       You know?

   20. JPJ. Prince3:10

       Yeah, yeah.

   21. JRJoe Rogan3:11

       There was a lot of that in The Geto Boys.

   22. JPJ. Prince3:14

       Yeah.

   23. JRJoe Rogan3:14

       It was, there was a lot of layers to it. If you looked at it on the surface you would think just gangster rap, but there was a lot of thinking behind that music.

   24. JPJ. Prince3:23

       Oh, most definitely, and that was part of what we'd done together. We brainstormed together because we wanted to make sure we tapped into, you know, everybody that didn't have a voice, you know? A lot of the things, such as the Mind Playing Tricks song, for example, you know, it was a lot of individuals that was, like, numb to their lifestyle of what would actually take place of inner city kids, and we were able to, uh, make that, like, real visual.

3. 3:54 – 7:22

   How Rap-A-Lot started: protecting his brother and building from trial-and-error

   1. JRJoe Rogan3:54

      You, it's, it's fascinating to me all the different things that you've touched, you know, that you've gotten into, like, how did, first of all, how did you get started in the rap game? Like, what, what got you into being part of that?

   2. JPJ. Prince4:06

      I got in the, I got in the rap game because of my brother. His name was Sir Rap-A-Lot, so I actually, uh, named the company after him.

   3. JRJoe Rogan4:16

      Ah.

   4. JPJ. Prince4:16

      And, uh, I was encouraged to do it because, you know, he was a rapper. At the time, you know, I was hustling a different way and I didn't want my brother in the streets. So I'm like, "You go on the studio, I'm gonna support you in the rap world." But, uh, ultimately my brother, uh, decided not to stay in the rap game and went got him, like, 23 years.

   5. JRJoe Rogan4:38

      Wow.

   6. JPJ. Prince4:39

      Yeah.

   7. JRJoe Rogan4:41

      There's so many stories like that, right? Like, dudes had one foot i- one foot in and one foot out.

   8. JPJ. Prince4:46

      Yeah.

   9. JRJoe Rogan4:47

      Yeah, it's, uh, the rap game is inextricably tied to people that are, uh, are in that world, right? You can't, you can't fake it in the rap game. It's one of the, the rare genres of music that has so many people that are both in and out of that world.

   10. JPJ. Prince5:09

       Yeah. A lot of, um, people fake it to a certain extent, you know, because they tell stories of what they observed or what they saw. You know, a lot of, uh, individuals, uh, don't, hadn't actually lived the rap that they, uh, rap about, but they witnessed it from some perspective so it's real.

   11. JRJoe Rogan5:28

       Yeah.

   12. JPJ. Prince5:29

       Yeah.

   13. JRJoe Rogan5:30

       But it's, it's maybe the only music genre that is so connected to crime. Like, if you really stop and think about it, cr- crime and poverty is such a, a, an immense part of the rap world.

   14. JPJ. Prince5:43

       Oh, yeah, no, it's definitely a, uh, a real reflection of what goes on in the world we come from.

   15. JRJoe Rogan5:51

       Yeah, that's one of the most interesting things about it, like, when rap music became really popular... One of the things I was saying to Willie, when Willie D was here, I was like, "You are a part, you are a part of a, you're a pioneer of a new art form that-"... came about. Like, when the Geto Boys came about, uh, which was, like, late '80s, is that what it was?

   16. JPJ. Prince6:13

       Yes.

   17. JRJoe Rogan6:14

       When the Geto Boys emerged, we w- we had only been looking at hip hop for a decade, right? It'd only been around for 10 years. I'm like, you were at the ground floor of what is now one of the biggest genres in all of music. And it was th- one of the first genres that showed that life, and showed the life of these inner city hustlers that were trying to get out and trying to do better for themselves. And in the case of the Geto Boys, show the pros and the cons, and show the psychological effects of that life.

   18. JPJ. Prince6:46

       No, a true story. And, um, (clears throat) one of the things we'd done, like, on the East Coast and the West Coast, you know, they had access to a lot of power where the major record labels were concerned. Down in Houston, in the South period, we had no access to any of that kind of power. So we was left to, like, figure it out and do it on ou- on our own. So when I laid the foundation, uh, in Houston, it was... I basically learned from trial and error, and I had to figure it out and I did, and we laid a foundation that's relevant today.

4. 7:22 – 8:57

   Recruiting Scarface, Willie D, and Bushwick Bill—and forcing unity into a supergroup

   1. JRJoe Rogan7:22

      So you got i- into it to help your brother, and then how did you, how did you get a, a part of the Geto Boys? How did that get going?

   2. JPJ. Prince7:30

      Well, I researched Houston inside out, you know? I went to, like, every area in Houston and kinda, you know, just tapped into all the artists. And I ran into Scarface one day. I stepped out of a club and he was playing his music for a DJ by the name of Steve Funye. And I overheard it, and I was sold from what I overheard. And I basically, uh, took Scarface with me that night. We went to breakfast and, you know, I, I kinda convinced him that I had a group named the Geto Boys that I wanted him to be a part of. And the same thing happened with Willie D. Uh, my barber, I think, was telling me about Willie D. We had the same barber in Fifth Ward, and I got with him and basically, uh, told him the same story. And then there was Bushwick, and Bushwick, you know, was around before either of those guys were around, but I just shared my vision with them. It was important that they embrace my vision because I just got rid of a, a group of guys that, uh, wasn't feeling me and they told, told me I was too deep. So after that, you know, I just, uh, made it my priority to pick these guys up every day, you know? I drove and picked them up every day to make sure they showed up in the studio.

   3. JRJoe Rogan8:51

      So whatever happened with the guys who told you you were too deep? They ever call you back-

   4. JPJ. Prince8:54

      (laughs)

   5. JRJoe Rogan8:55

      ... and go, "Oh, we fucked up"? (laughs)

5. 8:57 – 13:04

   Respect, keeping your word, and “more is caught than taught”

   1. JPJ. Prince8:57

      Well, you know, you know, I'm, I'm, I'm thankful for two of those guys because, you know, I tell this story all the time. These two guys were... I made a deal with them if they go to school, I would support them in rap. And they went to school, and they would go to my grandmother house after school every day. And after my brother had left, I kinda lost interest in, in the music game. And, uh, she called me one day and she said, "James, you need to keep your word. These guys are going to school, they're coming here every day practicing." And, you know, I tell everybody that's how I got blessed beyond my expectation, by keeping my word.

   2. JRJoe Rogan9:36

      Keeping your word is, uh, a theme that you discuss very often, respect and keeping your word.

   3. JPJ. Prince9:43

      True.

   4. JRJoe Rogan9:44

      How did you... I mean, how did this evolve for you as, as a man? Like, when, when did this become of extreme importance in your life?

   5. JPJ. Prince9:52

      Uh, I think, uh, it begun with my mother, you know, my father. You know, I believe more is caught than taught, so I was-

   6. JRJoe Rogan10:02

      Hmm.

   7. JPJ. Prince10:02

      ... observing, uh, the things of, of substance, such as respect and things like that. They, they put it in me. So, you know, I tell everybody it's kinda in my DNA to a certain extent.

   8. JRJoe Rogan10:13

      I like that phrase.

   9. JPJ. Prince10:14

      Yeah.

   10. JRJoe Rogan10:15

       More is caught than taught.

   11. JPJ. Prince10:16

       Yeah.

   12. JRJoe Rogan10:17

       That's true.

   13. JPJ. Prince10:18

       Real true.

   14. JRJoe Rogan10:19

       Yeah. I, I think about that around my own kids, like-

   15. JPJ. Prince10:22

       Oh, yeah. They watching.

   16. JRJoe Rogan10:23

       They ob- they observe.

   17. JPJ. Prince10:24

       (laughs) Yeah.

   18. JRJoe Rogan10:25

       Yeah. And if you slip... Like, if I'm slipping, my kids let me know.

   19. JPJ. Prince10:28

       Oh, yeah.

   20. JRJoe Rogan10:29

       They let me know and you're like, "Oh, Jesus, you're paying attention." (laughs)

   21. JPJ. Prince10:31

       Oh, yeah. You know, your, your other words... your lips gonna have to match your actions.

   22. JRJoe Rogan10:37

       Yes. Yeah.

   23. JPJ. Prince10:38

       Yeah.

   24. JRJoe Rogan10:38

       Yeah, th- when children think you're a hypocrite, that's a... Tho- those are rough kids to raise 'cause they don't have any respect for you.

   25. JPJ. Prince10:44

       True.

   26. JRJoe Rogan10:45

       Yeah. So you, you start out with... You had Willie D, you had Scarface, you had Bushwick Bill, and you... These guys didn't necessarily know each other. Like, Willie knew S- w- Willie knew Bushwick from the clubs, but he didn't... wasn't tight with him, right?

   27. JPJ. Prince11:06

       Yeah, it wasn't really even... He didn't really even know him. I think they had a run-in, you know, somewhat of a confrontation, uh, in the club, but they didn't really know each other other than Will, I think, drop-kicking Bushwick.

   28. JRJoe Rogan11:19

       (laughs)

   29. JPJ. Prince11:21

       (laughs)

   30. JRJoe Rogan11:21

       That sounds like Willie.
6. 13:04 – 15:32

   Cars as the first big business: relationships, hustle, and relentless work ethic

   1. JRJoe Rogan13:04

      Well, you, that's another thing you've been involved in too, which is amazing. You know, you, you've been involved with some of the greatest fighters of all time. Floyd Mayweather, Andre Ward. I mean, um, how di- how did you transfer from... Well, you started off, you, you owned like a car dealership, right?

   2. JPJ. Prince13:18

      Yeah.

   3. JRJoe Rogan13:19

      Was that your first big business?

   4. JPJ. Prince13:21

      Uh, pretty much so. You know, I started off, uh, at a car dealership. All my life I had this, uh, love for cars, and-

   5. JRJoe Rogan13:28

      Me too.

   6. JPJ. Prince13:29

      ... and my cousin, you know, by the name of Eric Blakely, he used to, uh, put model cars together, all on his dresser. And I didn't have any model car. I couldn't really afford model cars, but I would look at those cars and be like, "Oh, I'm gonna have a car like that one day. I'm gonna have a car like..." You know, envision myself in them, in them cars. And I ended up purchasing every car that I dreamt of being in.

   7. JRJoe Rogan13:53

      (laughs) Did you have-

   8. JPJ. Prince13:53

      So-

   9. JRJoe Rogan13:53

      ... like a checklist?

   10. JPJ. Prince13:54

       Yeah.

   11. JRJoe Rogan13:55

       Yeah.

   12. JPJ. Prince13:56

       Yeah.

   13. JRJoe Rogan13:57

       And so when you opened up this car dealership, did you do that with that end goal in mind or did you just do it as a business?

   14. JPJ. Prince14:04

       I'd done it as a business. The other, that was business. The ownership was personal. Uh, I'd done it as a business because I had relationships with all the, the athletes, with all the, uh, the D-boys, you know, all the hustlers in the street. So I'm like, "I could make some money in the car salesman business." And my, um, my, my son, Mother Jazz, his mother, Carla, uh, her father was a car dealer. So everything just kind of connected and I'm like, "Okay."

   15. JRJoe Rogan14:36

       And so did you use that to, like, as a springboard to get into the rap game?

   16. JPJ. Prince14:41

       Yeah. Yeah, most definitely. I became the number one car seller profit-wise on a street called Shepherd Drive in Houston, Texas in one year. You know what I mean? And I couldn't believe it. We all had the same accountant, and the accountant, you know, doing taxes, she came to me, she's like, "You made the biggest profit outta everybody on the..." I said, "Well, how did you know that? How do you know that?"

   17. JRJoe Rogan15:05

       (laughs)

   18. JPJ. Prince15:05

       She said, "Because I'm the accountant." I'm like, "Wow, are you serious?" She's like, "Yeah, you made the biggest profit." So, you know, that was inspiring.

   19. JRJoe Rogan15:13

       And this was just because of your relationships with all these other people?

   20. JPJ. Prince15:16

       Yeah.

   21. JRJoe Rogan15:16

       That they wanted to do business with you?

   22. JPJ. Prince15:18

       Well, I say relationships and my work ethic, you know, because I, I, I got a relentless work ethic. Yeah.

   23. JRJoe Rogan15:26

       So how do you get into boxing from there? You get, you, you get into the rap game with... Was the Ghetto Boys your first band?

7. 15:32 – 17:11

   Boxing obsession becomes reality: building a gym, praying for a champion, and meeting Tyson

   1. JPJ. Prince15:32

      Yeah, pretty much so. The Ghetto Boys were my first, uh, group. Um, when boxing came along, boxing was my first love, you know. I, I, I got distracted by the music game because of, I mean, by boxing because of the music game. I always wanted to, uh, be a boxer, but it wasn't any gyms in 5th Ward, you know, so I always said to myself, "If I e- ever make it, I want to build a boxing gym, a recreation center in my hood." And that's what I done. And shortly after I'd done that, I had an opportunity to go in the gym and, uh, start watching the amateurs, and I just kind of fell in love with boxing all over again, and which ultimately led me... I prayed for a champion. Everything I, uh, tried to accomplish in life, I always exercised prayer. It worked for me. So, uh, I prayed for a champion, and, uh, I set up a meeting with Mike Tyson in Las Vegas, and I went to Las Vegas.

   2. JRJoe Rogan16:33

      What year is this?

   3. JPJ. Prince16:35

      This had to be '99 or 2000. So, you know, I, I kn- I knew a friend that knew Mike, and Mike, you know, accepted the invitation because he was familiar with my movement where Rap A Lot was concerned, and I flew out there, uh, with my focus on Mike, and man, I walked into him sparring, and I was like, you know, I was on cloud nine, 'cause I had never saw him, you know, in person sparring. It was always at a fight. And I walked in, he was throwing leather with another heavyweight, and I was like starstruck.

   4. JRJoe Rogan17:10

      (laughs)

8. 17:11 – 28:23

   Managing “Pretty Boy” Floyd: work ethic, evolving style, and learning from the Mayweather family

   1. JPJ. Prince17:11

      And in the midst of watching this sparring, uh, Floyd Mayweather came in the gym. And Floyd, you know, I didn't know who he was. He kept coming to me, "Yo, Jay. Yo, Jay. Uh, man, I know, I know, I know about your group." You know, he was calling groups out. I'm like, "Oh, okay. Thanks, bro. Thanks, bro." I'm zeroing back in on Mike. Boom, boom, boom. Floyd come over again. "Yo, Jay. Yo, Jay. Yo, Jay."

   2. JRJoe Rogan17:35

      (laughs)

   3. JPJ. Prince17:35

      "Man, I, I know about this group here, man, and, and, and Jay, if you want to do something later on, you know, this is my number. I'll come pick you up." I'm like, "All right, brother. Okay." Focus on Mike. I don't know who Floyd is, right?

   4. JRJoe Rogan17:47

      Right. (laughs)

   5. JPJ. Prince17:47

      So afterwards, you know, me and Mike go to his house to have the meeting that I came to have, because my objective was to become his manager, to be on his management team. And he and I met for a while. He got his ex-wife on the phone, and you know, I was pretty much convinced I was on the team after the meeting and everything took place, and uh, you know, hung with him all night. The next day, uh, I tried to reach Mike, and I couldn't reach Mike, and I was left, uh, with Floyd number, and I asked my friend, I said, "Who, who number is this number right here?" He said, "Oh, that's Floyd Mayweather, the 130-pound champion."... so bam, a red light went off in my head because I prayed for a champion. Long story short, me and Floyd was in business together less than a week.

   6. JRJoe Rogan18:36

      That's crazy.

   7. JPJ. Prince18:36

      I was his manager.

   8. JRJoe Rogan18:37

      You didn't even know who he was?

   9. JPJ. Prince18:39

      I didn't know. No idea.

   10. JRJoe Rogan18:40

       That was when he was Pretty Boy Floyd.

   11. JPJ. Prince18:42

       Yeah.

   12. JRJoe Rogan18:42

       That was before Money Mayweather.

   13. JPJ. Prince18:44

       Exactly.

   14. JRJoe Rogan18:44

       Yeah. He had a totally different style back then too. He was, uh, much more aggressive, went for the knockout more.

   15. JPJ. Prince18:51

       Yeah, well, I think he used his legs a lot more then, but if he saw the opportunity, he definitely went in for the kill. But, you know, his whole image was different-

   16. JRJoe Rogan19:02

       Yeah.

   17. JPJ. Prince19:02

       ... before I came about.

   18. JRJoe Rogan19:04

       Well, he had a lot of hand problems, right? Like, he's had several hand breaks.

   19. JPJ. Prince19:09

       Yeah, well, I don't know about a break, but I know, um, we eventually had to get a specialist to wrap his hands because, you know, he would hurt them a lot.

   20. JRJoe Rogan19:19

       Yeah. And do you think that affected his style? Is that... Like, 'cause he developed a, a very defensive style as he got older.

   21. JPJ. Prince19:26

       Uh, I think that's a part of, uh, confidence. I think that's a part of, uh, evolving as a fighter, you know. In the beginning, I think Floyd used his legs much more.

   22. JRJoe Rogan19:38

       Mm-hmm.

   23. JPJ. Prince19:38

       But as he evolved with experience, he got comfortable, you know, with the defense.

   24. JRJoe Rogan19:42

       Shoulder roll and defense.

   25. JPJ. Prince19:44

       Yeah, yeah.

   26. JRJoe Rogan19:44

       Greatest defense of all time.

   27. JPJ. Prince19:46

       Oh man, and that's-

   28. JRJoe Rogan19:46

       Of all time.

   29. JPJ. Prince19:47

       Yeah, I agree.

   30. JRJoe Rogan19:48

       I had my friend Andrew Scholz on here yesterday and we were talking about it. We're like, "He might've got hit hard four times in his career," which is insane.
9. 28:23 – 33:13

   Turning boxing into marketing: the Corrales plan, the staged shove, and bigger contracts

   1. JPJ. Prince28:23

      Um, yeah, but it was a process and it was, um... It wasn't easy, because I came into a situation where his father and his uncle was his manager, and I wasn't embraced...

   2. JRJoe Rogan28:37

      Oh.

   3. JPJ. Prince28:38

      ... uh, you know, with, with love. You know, because they kinda felt like I was imposing on a situa- He had a $12 million contract on the table at the time I came in that everybody wanted him to sign. And, uh, Floyd called the contract a slave contract before I came, but they blamed me for him-

   4. JRJoe Rogan29:01

      Hmm.

   5. JPJ. Prince29:01

      ... calling the, the contract a slave contract, so.

   6. JRJoe Rogan29:04

      What was the, uh, provisions in the contract that he didn't like?

   7. JPJ. Prince29:08

      Well, he, he just thought $12 million wasn't enough.

   8. JRJoe Rogan29:11

      (laughs)

   9. JPJ. Prince29:11

      You know what I mean? And, uh, you know, ultimately, I had to, uh, go in and do some damage control. And one of the things that I told him when, you know, when I met him, I said, "If I can't make this better, I don't wanna eat off of your $12 million that already been offered to you." So I had an opportunity to have a meeting with Ced Abraham, you know, at the time, was the, uh, the president of, uh, HBO. And I pretty much just asked the guy, you know, "How could we get around this $12 million contract? How can I, (clears throat) uh, make this a bigger contract?" And at the time, he told me about the fighter named Diego Corrales.

   10. JRJoe Rogan29:54

       Mm.

   11. JPJ. Prince29:54

       He was like, "You know, if you all would be willing to fight Diego Corrales, then this could jump up to $35 million or so, if y'all was able to beat Diego Corrales." And, uh, you know, that was interesting to me. You know, I went home and done some due diligence on Diego Corrales at the time, and at that particular time, Diego had, uh, jumped on his ex-wife and kinda beat her up. He had charges, you know, uh, kinda done her pretty bad, but bad to the extent where he was facing jail time. And, and I saw that, and I went back to Floyd. I said, "Floyd," I said, "It's a perfect time to fight Diego Corrales." I said, "I even have a, a marketing tool. We can whoop him for every battered woman in the United States of America."

   12. JRJoe Rogan30:44

       (laughs)

   13. JPJ. Prince30:45

       ... so he heard me out, but he wasn't embracing that. "No, no, no, no, no, no, no, J, it ain't time to do that right now. No, no, no, no, no."

   14. JRJoe Rogan30:53

       So he didn't wanna fight Diego because of Diego's skill set?

   15. JPJ. Prince30:56

       Well, you know, (sighs) I don't wanna say Floyd was scared. But at the time, you know, everybody thought Diego could beat Floyd. He was, like, 30 and 0 with 29 knockouts.

   16. JRJoe Rogan31:06

       Diego was a wild man.

   17. JPJ. Prince31:07

       Yeah, Diego was ... He was a knockout artist and he just felt like it wasn't the time. I talked to him for, like, four hours and couldn't convince him, so I decided to go home. And I went home about 6:00 in the morning and I woke up about 11:00 in the morning with a message from him, "Yo, yo, J. I heard you, you know, as my manager, and, uh, if you think I should fight him, I'll fight him." So it was then where, you know, I was celebrating 'cause I'm like, "Whoa. We finna get Diego." So I call the people at HBO and they told me they didn't have a date. They wouldn't have a date till, uh, next year or something like that. And it was then I decided to use, um, some of my record label, uh, talents. You know, I had to build my record company without having video, without having radio, you know, just pulling publicity stunts. So I told Floyd, I say, "Here's what we gonna do." Uh, Lennox Lewis and David Tua was fighting that day at the Mandalay Bay. I say, "During the press conference, um, he and Diego supposed to come to that fight." I say, "During the press conference, we gonna surround Diego. I'ma have the homies to surround Diego and I want you to come and just push him and, and we gonna stop the fight, right? It ain't go, it ain't gonna be no free fight, but you go and get your push in on him. We gonna stop it. We gonna steal the show." That was my objective. And, uh, that came to fruition, you know. We went and stole the show at the press conference. That was Saturday night. Sunday we was on the front page of the, uh, Las Vegas Time and, you know, Monday or Tuesday I called them and they say, "Oh, we got a date for you."

   18. JRJoe Rogan32:54

       Ah.

   19. JPJ. Prince32:55

       So the rest is history.

   20. JRJoe Rogan32:55

       I love that you're telling me this, 'cause I always wonder.

   21. JPJ. Prince32:58

       Yeah.

   22. JRJoe Rogan32:58

       I always wonder when I see those kinda altercations, "How many of those are coordinated by a wise man who understands publicity?"

   23. JPJ. Prince33:05

       (laughs) Quite a few, I would say.

   24. JRJoe Rogan33:08

       (laughs)

   25. JPJ. Prince33:08

       (laughs)

   26. JRJoe Rogan33:08

       Why wouldn't you?

   27. JPJ. Prince33:10

       Yeah.

   28. JRJoe Rogan33:10

       Why-

   29. JPJ. Prince33:10

       Yeah.

   30. JRJoe Rogan33:10

       ... wouldn't you?
10. 33:13 – 59:55

    Modern fight business and matchmaking: Logan Paul exhibitions, politics, and no-crowd events

    1. JRJoe Rogan33:13

       Wh- which, you know, brings me to one thing. One of the things that's going on right now with Floyd is he's gonna fight Logan Paul-

    2. JPJ. Prince33:18

       Mm-hmm.

    3. JRJoe Rogan33:18

       ... who's this YouTube star, which is ... It's so crazy that a dude who is a, a YouTube star, who's a good athlete, he, he's a, you know, he, he's had a, a couple of boxing matches and was a very good wrestler.

    4. JPJ. Prince33:32

       Yeah.

    5. JRJoe Rogan33:32

       He's gonna f- box the greatest boxer, arguably-

    6. JPJ. Prince33:37

       Yeah.

    7. JRJoe Rogan33:37

       ... of all time.

    8. JPJ. Prince33:38

       Yeah.

    9. JRJoe Rogan33:38

       I mean, if you wanna look at accomplishments, Floyd Mayweather is in the argument as the greatest of all time.

    10. JPJ. Prince33:44

        Oh, yeah.

    11. JRJoe Rogan33:45

        Boxing is a sport of being hit or, or hitting rather, and not being hit.

    12. JPJ. Prince33:49

        Yeah. Exactly.

    13. JRJoe Rogan33:50

        Floyd is the very best ever at that. No one's ever stopped him. No one's ever even come close. I mean, it's amazing. What he's done is amazing. And a lot of people say, "Oh, he waited until Manny Pacquiao was past his prime before he fought him." Well, that's a smart thing to do if you wanna stay 50 and 0.

    14. JPJ. Prince34:08

        Yeah.

    15. JRJoe Rogan34:08

        I mean, d- w- if you look at this career, he fought all the great fighters, but he did it on his terms. When he fought Canelo, made Canelo get down, like, what was it, like, 1:52 I think it was.

    16. JPJ. Prince34:19

        Yeah.

    17. JRJoe Rogan34:19

        Like, he's ... Every move he does is perfectly calculated.

    18. JPJ. Prince34:24

        Oh, yeah. Yeah, you have to ... You know, you, you just can't make excuses, uh, where Floyd talent is concerned. He, he one of the best I ever-

    19. JRJoe Rogan34:33

        Undeniable.

    20. JPJ. Prince34:34

        ... saw do it. Yeah.

    21. JRJoe Rogan34:34

        Undeniable. No one, whether ... Whatever your opinion of him is, undeniable how talented he is. Undeniable.

    22. JPJ. Prince34:41

        Oh, I mean (clears throat) , he went in and dem- demolished Diego Corrales.

    23. JRJoe Rogan34:45

        Yes.

    24. JPJ. Prince34:45

        But I fell in love with Diego Corrales' heart afterwards. So, Diego end up going to jail and doing, like, a, a year or two prison time. And I went in prison and signed Diego Corrales. You know, I signed him in jail.

    25. JRJoe Rogan34:59

        Did you really?

    26. JPJ. Prince35:00

        Yeah.

    27. JRJoe Rogan35:00

        Wow.

    28. JPJ. Prince35:00

        Yeah. I, uh-

    29. JRJoe Rogan35:01

        Wow.

    30. JPJ. Prince35:01

        ... got the blessings from Floyd. I said, "Floyd, you have a problem with me working with Diego?" He like, "No, no, he good, J. Nobody ... Just 'cause I done him like that don't mean nobody else could do him like that." So ...
11. 59:55 – 1:23:57

    Heavyweight chaos and boxing consequences: Wilder vs Fury, technical gaps, and damaged careers

    1. JRJoe Rogan59:55

       ... finishes are so definitive. What, how, what is your take on this, uh, this whole Deontay Wilder shit?

    2. JPJ. Prince1:00:02

       (laughs) Uh, you know, man, I don't, I don't, uh, understand what's going on, you know, with, uh, Deontay. Uh, from what I'm hearing is they may be trying to stop the Fury and Joshua fight from taking place. And, you know, my thing is if he not gonna fight, get out the way.

    3. JRJoe Rogan1:00:23

       Yeah.

    4. JPJ. Prince1:00:23

       Let, let the movement continue, because I don't... Like, I tell you what, I think he missed an opportunity. He should've fought Fury in December, because I think he may have, would've had a edge conditioning-wise, 'cause Fury, you know, wasn't in that gym properly.

    5. JRJoe Rogan1:00:42

       Oh, he wasn't?

    6. JPJ. Prince1:00:43

       No, I don't think he was in that gym properly around that time, so.

    7. JRJoe Rogan1:00:47

       So after the rematch, Fury slacked off?

    8. JPJ. Prince1:00:52

       Well, I don't know how much he slacked off, but I do know, you know, he wasn't where he was supposed to be.

    9. JRJoe Rogan1:00:58

       He gets fat. He likes to get fat.

    10. JPJ. Prince1:01:00

        Yeah. Yeah.

    11. JRJoe Rogan1:01:00

        He parties a little bit.

    12. JPJ. Prince1:01:01

        Yeah.

    13. JRJoe Rogan1:01:02

        Yeah.

    14. JPJ. Prince1:01:02

        Yeah.

    15. JRJoe Rogan1:01:03

        It's just, it, it, it bothers me because, uh, you know, I've talked to Deontay. I had Deontay in here, and I'm, I have a lot of respect for him, and I have a lot of admiration for him, and his power is legendary.

    16. JPJ. Prince1:01:14

        Oh, yeah.

    17. JRJoe Rogan1:01:14

        His power's crazy.

    18. JPJ. Prince1:01:16

        Yeah.

    19. JRJoe Rogan1:01:16

        His power's like he's got magic.

    20. JPJ. Prince1:01:18

        Yeah.

    21. JRJoe Rogan1:01:18

        You know?

    22. JPJ. Prince1:01:19

        Yeah.

    23. JRJoe Rogan1:01:19

        When he knocked out Ortiz, he hit him in the forehead and just shut his lights out. It's like, who the fuck does that?

    24. JPJ. Prince1:01:24

        He got power.

    25. JRJoe Rogan1:01:24

        It's like it's magic.

    26. JPJ. Prince1:01:26

        Hmm.

    27. JRJoe Rogan1:01:27

        But when I saw, first of all, he get rid of Breland. Mark Breland-

    28. JPJ. Prince1:01:31

        Yeah.

    29. JRJoe Rogan1:01:32

        ... is, you know, Olympic gold medalist.

    30. JPJ. Prince1:01:33

        Yeah.

Episode duration: 2:44:48