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Joe Rogan Experience #2070 - Evan Hafer

Evan Hafer is a Special Forces veteran, founder/CEO of Black Rifle Coffee Company, and one of the hosts of the "Black Rifle Coffee Podcast."https://www.blackriflecoffee.com

Joe RoganhostEvan Haferguest
Jun 27, 20242h 45mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:0015:00

    (drumbeats) Joe Rogan podcast,…

    1. NA

      (drumbeats) Joe Rogan podcast, check it out. The Joe Rogan Experience. (drumbeats) Train by day, Joe Rogan podcast by night. All day. (rock music)

    2. JR

      ... as far as, like, cage fighting commentators go.

    3. EH

      (laughs) That's- that's what you're classifying yourself as? (laughs)

    4. JR

      Yeah, pothead, comedian, slash cage fighting commentator.

    5. EH

      Cage fighting commentator.

    6. JR

      I got a pretty solid IQ for that.

    7. EH

      No, that's great.

    8. JR

      So you said it was, uh, the average, there's 16% of America-

    9. EH

      Yeah.

    10. JR

      ... that has below 85 IQ?

    11. EH

      Correct. So that's the cutoff for military service. So they can't take-

    12. JR

      This ki-

    13. EH

      ... somebody in.

    14. JR

      This is the kinda talk to start Hitler off.

    15. EH

      (laughs)

    16. JR

      This is (laughs) this is like (laughs) , when they start getting into the master race-

    17. EH

      Yeah.

    18. JR

      ... eugenic ... 'Cause you know, like, I would never, ever say that people shouldn't breed. I would never say anything like that. I would never-

    19. EH

      You wouldn't?

    20. JR

      I would never.

    21. EH

      (laughs) Are you serious?

    22. JR

      We were ... (laughs) If we were in elk hunting camp, I probably could tell you that.

    23. EH

      Yeah, yeah.

    24. JR

      But, uh, publicly, I would never say that.

    25. EH

      You would never say it on this podcast?

    26. JR

      Yeah. I mean, here's the thing. I don't know what my parents' IQs were. What if my parents were, you know, like, what if, uh, my, they got IQs and their IQ tests were really low?

    27. EH

      Uh-

    28. JR

      But I mean, isn't it possible that someone who's re- not that bright has a super smart kid, like they give them enough vaccines, and the gi- kid comes out a genius?

    29. EH

      I hope that's the case for my kids. (laughs)

    30. JR

      (laughs)

  2. 15:0030:00

    He looks fucking great.…

    1. EH

      he's a vampire. He could be.

    2. JR

      He looks fucking great. (laughs)

    3. EH

      (laughs) He looks awesome.

    4. JR

      He looks great.

    5. EH

      And he's still jumping out of planes, like he's flying planes, he's jumping out of planes.

    6. JR

      Broke his fucking ankle on a stunt jumping between two buildings. There's a video of him-

    7. EH

      It's amazing.

    8. JR

      ... shattering his ankle.

    9. EH

      Yeah. Like that guy i- in regardless of, of, you know, all the crazy stuff that he said...

    10. JR

      I think the crazy stuff he says is a good part of it. I think that... (laughs)

    11. EH

      You think so? (laughs)

    12. JR

      Yeah. (laughs) I think that's why he's so good.

    13. EH

      He's like-

    14. JR

      Listen, man. I swore off da- dating actresses when I was like 27. I was like, "They're just too much work, just too crazy." Es- especially really good ones.

    15. EH

      Yeah.

    16. JR

      'Cause I'm not saying if you're a really good actress you have to be nuts, but boy, it would help.

    17. EH

      Yeah.

    18. JR

      It would really help. 'Cause they, they can lock into a role in some fucking insane way that you, you know, like they're crying, screaming and crying. Uh, uh, and nothing happened, but they're pretending. But they're, you would think their mom just died-

    19. EH

      (laughs)

    20. JR

      ... right in front of them.

    21. EH

      Yeah.

    22. JR

      It's crazy. The, the, the, there's, the, the ability to do that is nuts, and some people just have it, and there's a lot of them out there. And I would imagine-

    23. EH

      Yeah.

    24. JR

      ... if you're really good at that... Like, you don't think Daniel Day-Lewis is crazy?

    25. EH

      Oh, man. He, he strikes-

    26. JR

      He's gotta be.

    27. EH

      ... me as one. He strikes me as like-

    28. JR

      He strikes me as totally crazy.

    29. EH

      He, he, he also strikes me as fascinating.

    30. JR

      Oh, yeah.

  3. 30:0045:00

    That is...... what people…

    1. EH

      with Lex that you did maybe, like, a year ago, he was asking you straight-up advice, like, "How do you, how do you make yourself better? How do you be a better person?" You're answering, saying, "Hey, this is what worked for me." Well, you're obviously successful. You should be propagating that out into the, into the country, into the world, having men and women, everybody saying, "Fuck yeah, I'm gonna take more accountability. I'm gonna be more responsible for my life. I'm gonna live radically free because that's fucking cool."

    2. JR

      That is...... what people who live in cities don't like. (laughs)

    3. EH

      (laughs)

    4. JR

      Because if you're living in a city and you're in an apartment building, and you're an urbanist, you're taking yourself-

    5. EH

      Oh, yeah. Yeah.

    6. JR

      ... in the ur- ... So you have a scarf, and you're going to get your latte.

    7. EH

      (laughs)

    8. JR

      And you know, you ... Maybe you're getting an Uber, or you're hopping in the subway. Like, what you like is infrastructure.

    9. EH

      Yeah.

    10. JR

      You know? You like everything to be set up for you. "Oh, we have dinner at the Italian restaurant at 7:30." Great. You go over there. You, you eat food that someone else prepared. You get a glass of wine that someone else grew the grapes. You're not doing shit-

    11. EH

      No.

    12. JR

      ... other than consuming, and this is what you enjoy. "We're gonna go to the play. We're gonna go to the opera. We're gonna go see a film. Oppenheimer's out."

    13. EH

      Okay.

    14. JR

      "We're gonna go home. Oh, this person is at the fucking comedy club. Let's go see that."

    15. EH

      Yeah.

    16. JR

      "Let's go ..." You know, "Let's constantly consume." And those people, like ... People say, "No, you need to get in shape, and you need to start eating well." Like, whoa, whoa, whoa, whoa, whoa.

    17. EH

      Whoa.

    18. JR

      I am not interested in this-

    19. EH

      (laughs)

    20. JR

      ... at all. I want someone to wipe my ass. I have a, I have a, a seat on the toilet-

    21. EH

      (laughs)

    22. JR

      ... that sprays water up my ass, so I barely have to wipe anymore.

    23. EH

      (laughs)

    24. JR

      It just hoses my ass down. I press buttons. I go to sleep. I take an Ambien. I go to sleep. I wake up in the morning. I go to Starbucks.

    25. EH

      Yeah, it, it's, it's, it's almost a, a prescription for ... What I would say is if you wanna live within the, the, the safety and in the sanctuary of an urban environment, where you've got everything mapped out to you, so you've been indoctrinated under a system of, like, bells and whistles-

    26. JR

      Yeah.

    27. EH

      ... that-

    28. JR

      It's nice.

    29. EH

      ... conformity means everything in, in academia.

    30. JR

      Oh, yeah.

  4. 45:001:00:00

    Right. …

    1. EH

      I'm so grateful. Like, I'm just so grateful for the things that I've, I've been able to do over the last 10 years. And, you know, I, I, I tell this to people all the time, where I go to my refrigerator to pull milk out for my kids. There's not a morning or a day that doesn't go by where I don't thank my customers for... They g- they've given me this opportunity, right?

    2. JR

      Right.

    3. EH

      They've given me this opportunity to make crazy art and amazing coffee, and build this culture of people that I love. Fuck, that, that is cool, man, and it's-

    4. JR

      It is very cool.

    5. EH

      ... it's, it's them. They did it, they, they did it for me. I, I just kind of, like, have facilitated it.

    6. JR

      But it was the perfect thing for you to plug into-

    7. EH

      Yeah.

    8. JR

      ... and to apply your passion into a new direction. What's interesting, too, about Black Rifle... And by the way, thank you for the cup.

    9. EH

      Yeah, man.

    10. JR

      Evan brought me a mug. This is how thoughtful he is. It's white on the inside, so I can see how dark the coffee is.

    11. EH

      (laughs)

    12. JR

      That's a real coffee nerd, folks.

    13. EH

      Yeah, it's, it's built perfectly from... A- and, uh, I won't, like... Everybody will gloss over and start, like, tuning out, but it's one to 16 ratio brew method from-

    14. JR

      (laughs)

    15. EH

      ... 30 grams of coffee in and 480 grams yielded. But then, you can see it, uh, how dark is it, how light is it. You can kind of, um... I built it for the perfect mug, based on how many fingers can you get in, uh, through the handle.

    16. JR

      Hmm.

    17. EH

      What's the weight of it? I also build things that, if you have to hit somebody in the fucking face with it... (laughs)

    18. JR

      (laughs)

    19. EH

      (laughs) They're not...

    20. JR

      It's got some heft.

    21. EH

      It's got some heft. Yeah, yeah, yeah.

    22. JR

      Yeah. These little bitches will break easy.

    23. EH

      Yeah, yeah.

    24. JR

      Yeah, this has got-

    25. EH

      And you, yeah.

    26. JR

      ... a lot more heft to it.

    27. EH

      It's got a heavy, heavy bottom in it, so there's-

    28. JR

      Yeah.

    29. EH

      ... a little bit of thought that went into that.

    30. JR

      You could fuck someone up with that.

  5. 1:00:001:13:15

    That's fucking wild. …

    1. JR

      wild cats, they're m- fucking unbelievable murderers.

    2. EH

      That's fucking wild.

    3. JR

      (laughs)

    4. EH

      (laughs)

    5. JR

      Look at this. Researchers get that a single cat may kill between 100 and 200 mammals annually. (laughs)

    6. EH

      (laughs)

    7. JR

      Just murderers.

    8. EH

      Yeah. I, like I could have a barn cat. Like that'd be cool.

    9. JR

      Well, they will definitely keep-

    10. EH

      Yeah.

    11. JR

      ... rats away.

    12. EH

      Yeah.

    13. JR

      That, that is, I mean, they have a function on farms. They're, they're great.

    14. EH

      100%.

    15. JR

      They're great. They're great. They're great at doing ... If you wanna have a wild cat, that's the place to have them. They fucking keep everything away. There's this, um, hunting lease that my friend Tyler from Archery Country has. And we went there, and there's this cool fucking wild cat that hangs out there. But he's like domesticated, like-

    16. EH

      Right.

    17. JR

      ... he comes up to you and rubs up against you, and you're like, "What's up, little buddy?" And that cat just kills everything. All he does is, r- I mean, he's ... I don't think anybody feeds him. I think he-

    18. EH

      He just-

    19. JR

      ... wanders around that ranch-

    20. EH

      Yeah.

    21. JR

      ... killing everything he needs to eat.

    22. EH

      That's...... that's a great life.

    23. JR

      It's a great life for him. He's so happy. Like, that cat, 'cause he, he loves people. Like, he's not an, he's not a wild cat in a sense that he's not domesticated-

    24. EH

      Right.

    25. JR

      ... because he does come right up to you and rubs up against you.

    26. EH

      Sure.

    27. JR

      And you pat him and he rubs over, you can rub his belly. He's not worried about people at all. Everybody treats him really nice. So he's like a sweet, sweet cat.

    28. EH

      Right.

    29. JR

      But no one's feeding him. He's just a little murderer, (laughs) just running around eating-

    30. EH

      Just fucking...

Episode duration: 2:45:05

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