Joe Rogan Experience #2323 - Guy Fieri

Guy Fieri is a restaurateur, bestselling author, vintner, philanthropist, and award-winning host of multiple television programs, including "Diners, Drive-ins, & Dives, " "Guy's Grocery Games," and "Guy's Ranch Kitchen." https://www.guyfieri.com

Guy FieriguestJoe Roganhost

May 16, 20252h 23mWatch on YouTube ↗

EVERY SPOKEN WORD

150 min read · 30,016 words

0:00 – 2:15
Knuckle Sandwich in Austin + smoking rules in the studio
1. NANarrator
  (drumming music) Joe Rogan podcast, check it out.
2. The Joe Rogan Experience.
3. GFGuy Fieri
  Train by day, Joe Rogan podcast by night, all day. (rock music)
4. JRJoe Rogan
  Um, Knuckle Sandwich is a sandwich shop in Austin.
5. GFGuy Fieri
  I heard about it, today.
6. JRJoe Rogan
  It's legit.
7. GFGuy Fieri
  My pilot, my pilot calls me and says-
8. JRJoe Rogan
  (clears throat)
9. GFGuy Fieri
  ... "You know, someone's got your brand out there." I'm like, "What's it called?" He goes, "Knuckle Sandwich." I'm like, "Go figure."
10. JRJoe Rogan
  Well-
11. GFGuy Fieri
  But I hear-
12. JRJoe Rogan
  ... in all fairness-
13. GFGuy Fieri
  ... I hear it's good stuff.
14. JRJoe Rogan
  Yeah, it's real good. Uh, some Michelin star-
15. GFGuy Fieri
  Can we smoke in here?
16. JRJoe Rogan
  What's that?
17. GFGuy Fieri
  Can we smoke in here?
18. JRJoe Rogan
  Oh, yeah, yeah, yeah. Yeah, yeah, yeah.
19. GFGuy Fieri
  Everything goes in here?
20. JRJoe Rogan
  Yeah, yeah, yeah. Yeah, yeah, yeah, whatever you wanna do.
21. GFGuy Fieri
  So that-
22. JRJoe Rogan
  Just don't shoot heroin on camera. (laughs)
23. GFGuy Fieri
  I think we're gonna be able to pass that. (clears throat)
24. JRJoe Rogan
  So what's happening, man? How are you?
25. GFGuy Fieri
  Well ...
26. JRJoe Rogan
  There we go. I got one, thanks.
27. GFGuy Fieri
  I, uh, really appreciate the invite.
28. JRJoe Rogan
  My pleasure.
29. GFGuy Fieri
  This is, uh, this is long time coming. I've been waiting for this.
30. JRJoe Rogan
  Yeah?
2:15 – 4:47
How “Knuckle Sandwich” became Guy’s umbrella brand (tattoo to paycheck)
1. JRJoe Rogan
  Thank you. Thank you very much. What is Knuckle Sandwich based on? You even have a, your chain is a knuckle sandwich cha- what is-
2. GFGuy Fieri
  It's all, it's all has histories. It's kinda like as I toured the museum today.
3. JRJoe Rogan
  A chef's hat with a, a skull.
4. GFGuy Fieri
  Started with that tattoo. It's one of the first tattoos I ever had. It's a culinary gangster.
5. JRJoe Rogan
  (laughs)
6. GFGuy Fieri
  So, my buddy, Joe Leonard-
7. JRJoe Rogan
  (chuckles)
8. GFGuy Fieri
  ... Monkey Wrench Tattoo, great friend of mine, did my first tattoo, and he made that. He says, "I have this drawing for you. I wanna show this to you." And thought it's pretty, you know, skull, chef, all right, let me check it out. So I don't put a tattoo on until he draws it on first. I have to have it on for a while. Like, I have to look at it for a couple of days, like, do I, does this resonate with me? So that's how it started, this is way before TV, way before any of this. And, um, when I got on TV, when I got on Food Network, they were gonna send me my first paycheck. You wouldn't believe how much I made that first episode. I mean, just huge money. $1,250-
9. JRJoe Rogan
  (laughs)
10. GFGuy Fieri
  ... in ep- an episode, you know, when you get started. And I wasn't planning on TV. But anyhow, I came back and I had all my buddies around my table, my house was kinda like a soup kitchen. All my buddies, you know, come by and someone will bring, you know, crab, someone will bring some steak, you know, whatever. And, uh, so I'm sitting there with all my buddies and I said, "Hey, I gotta think of a name for my TV," like my other business, 'cause my restaurant business had a business partner and I didn't want the checks to come to the business. So I said, "What do you, what do you think?" And my one buddy, Dirty, says, uh, my nickname's Guido, he says, "Guid-" he says, "How about you make us something to eat? And that'll give us, like, some food for knowledge." And then, uh, and I s- you know, and I'm serious, I wanna come up with a name for the company. I gotta get this, I gotta get my $1,200 check sent to me. And I go, "Hey, Dirty, how about I give you a knuckle sandwich?" And he goes, "That'll be a good name."
11. JRJoe Rogan
  That's it? (laughs)
12. GFGuy Fieri
  That was it. And it was, it was originally that. It was originally a, a, a sandwich with a, with a ring on it and a sandwich made out of money, and that was Knuckle Sandwich. And then it just kind of all evolved from there. And so all my companies go under the brand of Knuckle Sandwich, but I never put a product, a wine, or tequila, or anything I ever did. And when we started making these cigars, and this guy that I'm partners with is such a, such a guru, a guy named Erik Espinosa, and, uh, we sat there and talked about it. And I have another brand called Flavortown. Like, Flavortown's too whimsical and too, you know. Uh, it's gotta be something... I didn't wanna call it Guy Fieri, you know, I didn't wanna have my name on it. I don't wanna do stuff that, like, buy this because it's my, you know, it's my name. I just wanted to do something, you know... And we all thought about it, we said, "If cigars are that good, and he's such a badass," we called it Knuckle Sandwich.
4:47 – 12:17
From restaurateur to TV: the unlikely path to Food Network Star
1. JRJoe Rogan
  Did you have any idea in the beginning of your career-
2. GFGuy Fieri
  (laughs)
3. JRJoe Rogan
  ... of being a TV guy? Like, how did, how did all that stuff start? 'Cause the, it's a weird world, you know? I had a conversation with Jose Andres about this. It's like-
4. GFGuy Fieri
  I watched it.
5. JRJoe Rogan
  ... the, the, the emergence of the celebrity chef is, like, fair- I mean, it used to be, like, Julia Child, like, way, way back in the day.
6. GFGuy Fieri
  (laughs) The OG.
7. JRJoe Rogan
  She was, and then ...
8. GFGuy Fieri
  This one?
9. JRJoe Rogan
  Yeah, yeah.
10. GFGuy Fieri
  Yes.
11. JRJoe Rogan
  And then I guess there was a few other people, but they, they never were, like, cultural figures. I guess Julia Child was. She was probably the only one.
12. GFGuy Fieri
  Well, (overlapping) .
13. JRJoe Rogan
  I don't know. She was really it, right?
14. GFGuy Fieri
  Yeah, and that was PBS. You know?
15. JRJoe Rogan
  Yeah.
16. GFGuy Fieri
  That was PBS. That wasn't people really blowing it up. I mean, I watched it because I loved that I was in love with food as, at a young age. I mean, I was just, was a... One, 'cause I didn't really experience and like exactly what my parents were feeding me. My parents were really good cooks. They weren't in the cooking business, but... Um, but yeah, this whole food thing, I had, before I got on Food Network, I had never watched the Food Network. And not because I don't believe in it. I mean, food's my epicenter of what I do. But the last thing I was gonna do working seven days a week, 12, 13, 15 hours a day in the restaurant-
17. JRJoe Rogan
  Come home and watch more food.
18. GFGuy Fieri
  ... is going to watch somebody make me, you know, a pot pie. I'm like, "Ah."
19. JRJoe Rogan
  Right.
20. GFGuy Fieri
  I got enough... Plus I also didn't really have a true understanding of what was going on. Knew who Emeril was. I mean, you couldn't-
21. JRJoe Rogan
  Right, he's another one.
22. GFGuy Fieri
  Unless you lived, you lived-
23. JRJoe Rogan
  Remember when he had that sitcom?... his, his tagline, "Bam!" Like, they decided to try to put that into a sitcom.
24. GFGuy Fieri
  We just had that conversation the other day.
25. JRJoe Rogan
  (laughs)
26. GFGuy Fieri
  Yeah, we just had that conversation the other day, but Emeril's the OG. I- I give such appreciation and accolades to everybody that did it before me. There were so many people that helped pave the way in one style or another, and some in TV, some literary, some, you know, just living the, you know, keeping the energy of the industry alive, 'cause if you're not from the industry, you don't quite exactly get what it is. But it's a pretty, uh, it's like understanding UFC.
27. JRJoe Rogan
  Mm-hmm.
28. GFGuy Fieri
  You know, the bigger fan you become of something, the more you start looking at it and just going, "Kuh." (laughs) It is so much more than what you're watching in the ring for the, you know, next 20 minutes. It's really deep, and there's so much more, and there's so much. It's not just lifestyle. It's attitude, it's energy, it's connectivity, it's family, it's community, it's all that kinda stuff, and so...
29. JRJoe Rogan
  So did you... Like, how- how does one go from being a chef to being a TV chef? Like, what was it ab- did you just get an audition?
30. GFGuy Fieri
  (laughs)
12:17 – 16:45
The demo tape reveal: ‘fusion vs confusion’ and finding his on-camera voice
1. GFGuy Fieri
  to be in it. It's usually the one that has a pretty good r- you know, a narrow focus on something they really, really love, but then having that outside perspective. So for me, as a chef, having the ability to understand Indian food, you know, there's such a depth there that I'll never hit the bottom. You'll never touch all the opportunities that there are, but anyhow. So back to that, I, uh, I made the demo tape, and I made it so ridiculous that there's no way. There's just no way they were gonna pick me.
2. JRJoe Rogan
  What'd you do on the demo tape? Do you have it?
3. GFGuy Fieri
  Do you guy- ... I think you can find it online.
4. JRJoe Rogan
  Can you find it?
5. GFGuy Fieri
  It's-
6. JRJoe Rogan
  Hold on. Let me put the headphones on.
7. GFGuy Fieri
  (laughs) I can't believe I just told you to look for-
8. JRJoe Rogan
  Put the headphones on.
9. GFGuy Fieri
  Oh, you guys already have ... Goddammit, you set me up.
10. JRJoe Rogan
  I didn't set you up.
11. GFGuy Fieri
  Did you really get it that fast?
12. JRJoe Rogan
  No, Jamie just pulled it up.
13. GFGuy Fieri
  Jamie, did you pull it up that fast?
14. JRJoe Rogan
  Listen, Jamie did stuff.
15. NANarrator
  Welcome to Sonoma County, California, home of true wine country cuisine. Today I'm gonna prepare a dish for you, not in, not in fusion, but in confusion. I'm gonna do a Gorgonzola tofu sausage terrine that we served over a mildly poached ostrich egg. Now, since we're in the wine country, I'll be serving that on, on grape nuts, and done with a delicious pickled herring mousse right on top, and ... Ooh, I know, delicious. It sends shivers up my spine. (laughs) No seriously folks, real food for real people, that's the idea. See, it's all getting messed up. People are trying to take everything off the shelf and jam it onto a plate, and that's not what it has to be. I learned how to cook out of survival. My parents were going through this macrobiotic cooking in the late '70s, and I had enough bulgur and steamed fish to kill a kid. So, the idea in our family was whoever made the dinner got to decide what it was gonna be, and being of Italian descent, pasta was always one of the keys. I went and studied in France and then came back and got my degree at University of Nevada Las Vegas in restaurant administration. Been a district manager in Los Angeles and moved up here to Northern California to open up three different concept restaurants. What I like to talk to you about, and what I think I could do as a Food Network host is teach people about real food, real people, get it to the basics; great product, great equipment, great ideas. See, anybody can read a cookbook, anybody can come up with a simple idea, but the idea is bringing it to the table. I take people's imaginations and put them on the plate. Let me show you one of my favorite. I was on my way back from Houston, where I was down there s- learning about Southern-style barbecue-
16. GFGuy Fieri
  I can't believe you're making me go through this. (laughs)
17. NANarrator
  ... and I came up with this idea-
18. JRJoe Rogan
  Sorry. (laughs)
19. NANarrator
  ... about how to take Southern-style barbecue and mix it into Japanese cooking. See, in Japanese, sushi does not mean raw fish-
20. JRJoe Rogan
  (laughs)
21. NANarrator
  ... and that's what people think it does. It means seasoned rice. So I take a little bit of seasoned rice, a little bit of smoked pork butt, and we put this together here in a dish with a little of our American favorite, french fries, and mix this together with a little bit of the California favorite, some avocado, and I came up with this idea. And as I was doing this, a buddy came around the corner, and he says, "Guido, what are you doing?" He says, "You can't put that into rice. You can't make sushi out of barbecue. What are you doing, you jackass?" And that's what this dish is called, it's actually called the Jackass Roll. So, we mix it up, we serve it over. The idea about cooking is not just about great food, it's about putting all the pieces. Do you have a sharp knife? Do you understand sanitation? Do you know where to get it from? And do you know how to tie all the components together? You see, my idea about it is, is there's so much more to teach. As a restaurateur, people ask me all the time, "How do you do it?" I can take the restaurant and bring it to the home, and I think that would be something that would be sellable. My name's Guy Fieri, my friends call me Guido. You can now consider me your friend.
22. JRJoe Rogan
  Why did you think that would be ridiculous? That seems pretty straightforward.
23. GFGuy Fieri
  It-
24. JRJoe Rogan
  We're having problem with Jamie's switch. What's the matter, Jamie? It's fucking up. Oh, your switch is fucking up again? I can't get this thing up to screen on the tablet. Uh ... You gotta reboot again? Yeah. Go ahead, reboot. Sorry. No worries. No, you guys can still talk though. Okay, okay, okay. (laughs) That seems pretty straightforward. I don't know why you would think that that would somehow or another, like, that there was no way they were gonna pick you.
25. GFGuy Fieri
  Yeah, it was, I was taking it seriously I wasn't taking it seriously.
26. JRJoe Rogan
  Yeah, but that's-
27. GFGuy Fieri
  The whole beginning line was such bull-
28. JRJoe Rogan
  ... that's that TV personality. That's like ...
29. GFGuy Fieri
  Yeah. I, listen, I had one- I did it in one take. That was it. Here we go.
30. JRJoe Rogan
  Seems good.
16:45 – 24:16
Entertainment contracts, authenticity, and refusing the wrong show
1. GFGuy Fieri
  Yeah, 2- yeah, two- ... We shot in 2005. Yeah, 2005. First show didn't air till 2006. But, um, yeah. So I send it to them, and I send it on a DVD, because my buddy that filmed it worked at the TV station, and he put it, he burned it from the camera and put it on DVD.
2. JRJoe Rogan
  Back in the old days.
3. GFGuy Fieri
  So I sent it in. I said I did my deal. I said I would do it, and I did it. So it gets in, what, three days later, late at night, 10 o'clock at night, Laurie and I are sitting, my wife and I are sitting on the couch watching TV. Home phone rings. She goes, "No." She's from Rhode Island, she's from N- North Providence, so she's a little bit tough on the phone at 10:00 A- at 10:00 PM. You know, like, "Who's calling at 10:00 PM?" No, I don't know where he is. No, he's not here. I'll take a message. No. Yes. No. She finally covers the phone, she goes, "It's the Food Network." Bullshit. Food Network. It's one of my buddies being a jerk-off. So I pick up the phone, and I go, "Hello, Food Network," blah, blah, blah, you know. And they said, "Is this Guy Ferrari-"
4. JRJoe Rogan
  Ugh.
5. GFGuy Fieri
  And I'm like, "Okay." 'Cause I know it's not, because if it was one of my buddies, they would've said, you know, "Fieri." So, she goes, "Um, yeah, we got your DVD, and we'd, (laughs) we'd like to talk to you about it, and we want you to be on the show." I said, "Well, okay, what does that entail?" "Well, there's a contract that will be on your door tomorrow morning. We FedExed it to you." So, I get the FedEx, and, uh, I look at it and I give it to one of my attorney buddies, and he's like, "Man, they own your ass." (laughs) ... (laughs) "If you sign this, I can own ya." So, he redlined a bunch and I sent it back to him. They called me back and they said, "You can't (laughs) redline the contract that we're sending you." This is like, "You want on the show or you don't want on the show."
6. JRJoe Rogan
  What is, like, when you say they own you, like, what do you mean?
7. GFGuy Fieri
  Oh, he says, "You know how a contract goes when you get into TV." I mean, there's like, you, your, "We've got you for 36 months. You can't do any other production." Da, da, da. You know, whatever this-
8. JRJoe Rogan
  36 months?
9. GFGuy Fieri
  I don't know.
10. JRJoe Rogan
  Really?
11. GFGuy Fieri
  I didn't. Don't quote me on any of it. All I know is-
12. JRJoe Rogan
  Okay.
13. GFGuy Fieri
  ... I had never signed an entertainment contract at that point.
14. JRJoe Rogan
  Yeah.
15. GFGuy Fieri
  So-
16. JRJoe Rogan
  A lot of them are pretty predatory.
17. GFGuy Fieri
  Yeah.
18. JRJoe Rogan
  They take advantage of the person that doesn't have any exposure. If you're gonna become a star, they wanna profit massively off it and...
19. GFGuy Fieri
  So that's where it kinda, my guy said to me, he goes, "You have your own restaurant, you're doing your own thing. What are you doing? What are you gonna go on TV for?"
20. JRJoe Rogan
  Right. (laughs)
21. GFGuy Fieri
  And, so long story short, I went. Lori and I were pregnant, eight and a half months. Eight months.
22. JRJoe Rogan
  You were pregnant too?
23. GFGuy Fieri
  Yeah. Well, that's what I call it. I sh- I held the baby weight.
24. JRJoe Rogan
  Mm.
25. GFGuy Fieri
  Um, but we were, you know, we're pregnant. We got the kid coming. We, Hunter was four. No, Hunter was...
26. JRJoe Rogan
  Did you name him after Hunter Thompson?
27. GFGuy Fieri
  Yes, I did.
28. JRJoe Rogan
  (laughs)
29. GFGuy Fieri
  Did you know that or are you just saying that?
30. JRJoe Rogan
  No, I didn't know that. (laughs)
24:16 – 25:41
Diners, Drive-Ins and Dives is born: ‘just eat and talk to people’
1. GFGuy Fieri
  Why not?"I said, "I'm not a food critic. I'm a cook." Last thing I'm gonna do is go in and tell people they're doing it right and wrong. That's like someone going and telling somebody they don't like their, their art's wrong. Bullshit. That's not my style. So they said, "Well, okay, it's not that. It's not that. You go around..." This was the key word. "You go around to mom and pop joints and you just eat the food and talk to the people." My God, I can do. That's my style. I said, "What's it called?" "Diners, Drivers, Drive-Ins, and Dines." I said, "What?" They couldn't get the name right. No one ever gets Diners, Drive-Ins, and Dives right, that's why we call it Triple D all the time. I said, "I could do that. I could do that, that sounds... Like, dives, I love dives. I don't know a lot about diners, because we don't have many of them on the West Coast. And drive-ins, I love." That was always special to me to go to the A&W Drive-In when I was a kid, like we didn't eat fast food when I was a kid, so when you went there that was like big, big deal, you know? And, uh, that's how I got going.
2. JRJoe Rogan
  Wow. Interesting. Yeah, it seems like it's hard to fi... 'Cause once they started making personalities out of chefs, then you have to find authentic personalities who are good on TV that are actually cooks. So, it's kind of a little bit of a dilemma, 'cause chefs aren't necessarily the kind of people that you want to have in front of the camera, for the most part.
3. GFGuy Fieri
  I deal with a lot of them. (laughs)
4. JRJoe Rogan
  Yeah.
25:41 – 29:28
On-set chaos as a feature: building comfort and trust with chefs
1. GFGuy Fieri
  But you know what? I think that everybody, when you get people comfortable, as, you know... You get people comfortable, you get them talking about themselves, you get them in a zone where they feel good and they relax, it's very s- I mean, it's what you do here. I mean, I watch. It's... People have a gift of storytelling or have history, and what can people talk best about? Themselves-
2. JRJoe Rogan
  Mm-hmm.
3. GFGuy Fieri
  ... or their history, or their passion. And that's what I did with Triple D, is I just went in. I remember the first one we ever shot. I'm standing there talking to the guy about the thing and I'm pouring coffee, behind my back people are bitching at the counter 'cause we're in, right in the middle of an active service in the diner. And I'm pouring coffee and the pancake's burning and I flip the guy's pancake and I'm like, "So how, how long have you been making (laughs) the..." You know. "Yeah. Hang on a second, he, he needs an order back..." You know. And I asked all my questions I was supposed to ask, and the producer at the end goes, "Cut, cut, cut, cut." I said, "What? What... Come here." He goes, "What the hell was that?" I said, "I, uh..." (laughs) "What, what was... Slow your roll, bro." I said, "I asked every question you asked me to ask." I said, "I didn't stand there and do it like PM Magazine. You know, I was in the mix with the dude, but I asked all the goddamn questions." And he's like, "Can you do that again?" I said, "I didn't stand on my head. This is what we do in the restaurant business." I said, "We work and we talk and we joke and we laugh and we bust balls and we do... You know, that's what we do." He throws his clipboard on the ground, "We've got a hit." And then we went around the country for the next three weeks and shot more locations and put that together into the pitch.
4. JRJoe Rogan
  So I don't understand. Was he pretending to be upset or was he upset until you explained it to him?
5. GFGuy Fieri
  I think he was upset. He was kind of an upset guy.
6. JRJoe Rogan
  Oh.
7. GFGuy Fieri
  So...
8. JRJoe Rogan
  Fun.
9. GFGuy Fieri
  But it worked out, and-
10. JRJoe Rogan
  That's the problem with TV, is dealing with upset people.
11. GFGuy Fieri
  Well, and the thing is, is if, especially with people that don't understand TV. So when I started Triple D, I just treated my fellow chefs, restaurant owners, like we were in the kitchen. "Have fun." I tell them all the time, "I want you to say whatever you want to say. If you want to drop 50 F-bombs, if you cut yourself, if you drop thing on the floor, if you shit, god damn, if it's not right, don't worry. We'll stop, we'll fix it, and we'll go forward. But I'm never gonna make you look bad. I promise you that. I'm never gonna make you look bad. You'll look great." Sometimes we stop, I go, "Hold up. Let's hold up. Let's hold up. What do you drink?" "Jack." "Can we get him a shot of Jack, please?" You know, then he'll sit there and shoot the shit about his favorite team or talk about his... 'Cause I always start talking about people's family right off the bat. Talk about the family kinda puts people on the same playing field.
12. JRJoe Rogan
  Hmm.
13. GFGuy Fieri
  Not a game.
14. JRJoe Rogan
  Right.
15. GFGuy Fieri
  Just the reality.
16. JRJoe Rogan
  No, I understand. I get it. Well, that sounds like a fun thing-
17. GFGuy Fieri
  (laughs)
18. JRJoe Rogan
  ... to just drive around and go to people's restaurants and see how they do things and see the history behind it and what was their dream, how satisfying is it to have this place and meet all these people.
19. GFGuy Fieri
  You just, you meet the people that are just... I mean, bring tears to your eyes. There's so many stories, so many... We've done, like almost 1,600 locations, and it's just mind-blowing to be in the restaurant business and to watch these people, what they've put into it and how many sacrifices they've made and then how many success stories we hear, and it's just... It is probably one of the most fulfilling things I've ever done in my life. You know, it's really... I would have been done by now had it not... I mean, as a matter of fact, when we first started this show I thought, "Oh, this will be fun do, do for a couple years. I'll probably run out of places." Pff. As um, this show could live on forever.
20. JRJoe Rogan
  How many years you been doing it now?
21. GFGuy Fieri
  16.
22. JRJoe Rogan
  16 years. That's crazy.
23. GFGuy Fieri
  Yeah.
24. JRJoe Rogan
  That's crazy.
25. GFGuy Fieri
  But it does some great things for them, and-
26. JRJoe Rogan
  I'm sure it's great for their businesses, right?
27. GFGuy Fieri
  You know.
28. JRJoe Rogan
  Must be a huge boom.
29:28 – 34:58
Austin shooting, vegan restaurants, and the problem with preachy lifestyles
1. GFGuy Fieri
  We're shooting right now.
2. JRJoe Rogan
  Oh, yeah?
3. GFGuy Fieri
  We're shooting in town right now. We-
4. JRJoe Rogan
  In Austin?
5. GFGuy Fieri
  Yeah, we just shot this morning.
6. JRJoe Rogan
  Where'd you shoot?
7. GFGuy Fieri
  Shot a place called the, uh, Bouldin Creek Cafe. Vegan joint. And I shouldn't even say it like that. I should just say Bouldin Creek Cafe, an awesome restaurant.
8. JRJoe Rogan
  No, you should say vegan. You should let everybody know. (laughs)
9. GFGuy Fieri
  Well, I say... But here's the thing. I, I think when I say vegan, people are like, "Oh, so you kinda gotta give them their shot." No.
10. JRJoe Rogan
  I wasn't thinking that. I was just thinking, uh, you know, I have some vegan friends that if they only wanted to eat at a vegan restaurant, I would take them there.
11. GFGuy Fieri
  It's so good, I just go eat there as it is. And that's what I, when I interview people at vegan restaurants or vegetarian restaurants, I'll say, "Do your non-vegan vegetarian friends come here?" Or I'll ask people, and usually 50% of them that I'm talking to aren't vegan. They just go there 'cause the food's great. And this food-
12. JRJoe Rogan
  There was a vegetarian place that I used to love to go to in, uh, Woodland Hills that was a, uh, Indian joint. Like v- super authentic Indian. It was, uh, in this little strip mall, and I would go in there and every, all the menu was in, y- you know, Hindi, everybody was speaking-... it was, uh, you didn't, you kind of looked at- at the photos that they had of the dishes and just like, "That one. Give me that one."
13. GFGuy Fieri
  (laughs) Spicy, not spicy. Yeah.
14. JRJoe Rogan
  So it's all, all vegetarian, all, but like super authentic. And you know, that's not even necessarily what I'm interested in, but I- I would go there all the time.
15. GFGuy Fieri
  I want to eat great food.
16. JRJoe Rogan
  Yeah.
17. GFGuy Fieri
  I want to eat food that's prepared correctly.
18. JRJoe Rogan
  Yeah.
19. GFGuy Fieri
  Um, so it's kind of like saying... I didn't mean to throw the vegan thing on it, because really what it is, it's about great restaurants with really great people that own it, or people that have a good story, and then people that want to talk about what the food they, talk about what they do.
20. JRJoe Rogan
  Did you ask them why they decided to make a vegan restaurant?
21. GFGuy Fieri
  She's vegan. And she had a coffee shop, started with a coffee shop, and then was doing a little bit of food on the side, and then just continued to grow and make it bigger and bigger. It's so funny. I drive up and they got a big neon that says, um, "Caffeine dealer," and I'm like, "That's my kind of energy. That's my kind of smartass." You gotta have- you gotta have fun with yourself. You gotta laugh about this shit. And, uh, just great character. I'm- I'm actually probably getting my ass kicked from the network right now, going through- telling about this ahead of time. But no, there's great... You know, like I've been in Austin a few years shooting Triple D, but I'll come back to a city and new places have popped up, or we start to find out more about them.
22. JRJoe Rogan
  Have you been in Travis Barker's place?
23. GFGuy Fieri
  No.
24. JRJoe Rogan
  I've heard that place is phenomenal, and that's a fully vegan place in LA.
25. GFGuy Fieri
  It's-
26. JRJoe Rogan
  What is it called, Crossroads Cafe?
27. NANarrator
  Crossroads Cafe.
28. JRJoe Rogan
  Yeah, I've- I've heard from many of my friends, like Dana White went there. He's like, "Dude, it's phenomenal. You- you can't believe it's vegan."
29. GFGuy Fieri
  That's the thing about it, is people have this stereotype about vegan food.
30. JRJoe Rogan
  For good reason.
34:58 – 40:18
Social media negativity, mainstream media incentives, and tuning it out
1. GFGuy Fieri
  Yeah. I just choose not to listen to annoying people. I just tune it out. I don't have fucking time for it. I d- I really don't have time for it. I mean, I've, life... There's so much else going on in my life, and so much else going on in this world. I think, why don't we start focusing all the good shit we can do?
2. JRJoe Rogan
  Yeah.
3. GFGuy Fieri
  We can do so much great shit. If everybody would pivot themselves 10% and just go and look at it and say, "Okay, take everything you love, and then go do that more."
4. JRJoe Rogan
  Mm-hmm.
5. GFGuy Fieri
  And be worried less about what somebody's saying about you or what's something that's going on social media, whatever this other shit may be.
6. JRJoe Rogan
  Yeah.
7. GFGuy Fieri
  Just go do something positive.
8. JRJoe Rogan
  It's the social media contagion. It's- it's a problem. It's a real problem with people.
9. GFGuy Fieri
  When will it break, is the question? Like when will it stop being the center of shit? When will people just start looking at it and go, "Okay, we're done. We've had enough of it. It's- it's- it's- it's run its course. It's been poisonous enough." It's a... I mean, there's positive things to it. Don't get me wrong. I think there's some really good information that you can get from it. But the negative side of it, just because you have a plat- you have a- a key... You know, I always say to these, you know, I have young chefs that are on my shows, they're like, "Oh, yeah, somebody wrote about me." And I'm like, "A, quit reading about yourself. B, look at the source." Now, if I come up to you and I tell you that your food sucks, or I tell you that you're doing something that's wrong, you know, we're friends, you can maybe take my opinion with some, you know, some credit. But the fuck, you know, the jerk off that's writing about you in his mom's basement eating Cheetos in his underwear, you know, clucking away, telling you how much you suck. I said, "You really care what that guy thinks?"
10. JRJoe Rogan
  The problem is that people see it written down, and they think it's almost like- like a valid source, and then they have to combat it. But you're gonna combat 35 million people, or however many pe- peep- million people are tweeting about things in a given moment.
11. GFGuy Fieri
  And how many extra accounts they have. (laughs) Right.
12. JRJoe Rogan
  Yeah, there's a lot of that, and there's a lot of people that aren't even real. But it's also, it's just the- the...... the, the nature of it highlights negativity, 'cause the, the nature of this platform, what gets traction is things that make people upset.
13. GFGuy Fieri
  Well, it's what media used to... I mean, still is. You don't hear the front page of the paper talking about all the good that somebody does and all the money they've raised or all the benefit they've given or all the experiences they've offered, or-
14. JRJoe Rogan
  Yeah.
15. GFGuy Fieri
  What you hear about is the-
16. JRJoe Rogan
  Negative.
17. GFGuy Fieri
  ... the, the death. Yeah, and the-
18. JRJoe Rogan
  It's a problem because it's monetized, right?
19. GFGuy Fieri
  Exactly.
20. JRJoe Rogan
  It's a problem because that's how people make money, and they don't think of it in terms of the impact that it's having on the culture. But if, if what you're-
21. GFGuy Fieri
  The station sells.
22. JRJoe Rogan
  Yeah. I mean, that's, that's how they're making money. They make money by getting people... Or used to be, by getting people to buy newspapers and tune into the news. And because of that, what, what's gonna get people's eyes glued? Not positive stories and inspirational stories, but rather whatever the chaos is anywhere in the world, and exaggerate it to make it the most salacious and the most ridiculous, and...
23. GFGuy Fieri
  How much can we sp- Regardless if it's true or not, I mean, that's what's been killing me, is all of the truth/non-truth.
24. JRJoe Rogan
  Mm-hmm.
25. GFGuy Fieri
  Where is the... Like, where's the medium? Like, who's the governing body? Like, is anybody gonna hold anybody's a- you know, feet to the fire on this? And could there not-
26. JRJoe Rogan
  No.
27. GFGuy Fieri
  I wish there could be a punishment.
28. JRJoe Rogan
  It's up to us.
29. GFGuy Fieri
  Like, "You lied." (laughs)
30. JRJoe Rogan
  Yeah, but it's up to us. It's up to us to ignore them. Once you know that they're full of shit, and once you know that they lie, take away their power. The way you take away their power is just not pay attention to them. And they do it to themselves. I mean, in, in general, mainstream media has kind of, over the last, you know, eight, nine years, has exposed themselves as being wholly corrupt, very corrupt and full of lies and propaganda, and ignoring positive aspects of people because they don't fit with your political agenda. It's just... And it has a negative effect downstream of the entire civilization, because it's just like everybody's at everybody's throats. And they're, it's, they're being fed all this negativity, first through mainstream media, and then it's all accentuated by Twitter and Facebook and Instagram. And it's ugh.
40:18 – 59:18
Cybertruck armor, classic cars, and restomod obsession
1. GFGuy Fieri
  Why'd he change it anyways?
2. JRJoe Rogan
  'Cause he's crazy. The same reason why he bought it.
3. GFGuy Fieri
  I saw the picture of you shooting the bow with the Tesla. (laughs)
4. JRJoe Rogan
  Yeah.
5. GFGuy Fieri
  That's crazy.
6. JRJoe Rogan
  Yeah.
7. GFGuy Fieri
  Heard the f- I heard the tip came right off and came right back at you.
8. JRJoe Rogan
  Yeah, it blew apart. Yeah, it's, it's thick steel.
9. GFGuy Fieri
  Do you think it was gonna go through?
10. JRJoe Rogan
  I think if I had, uh, a reinforced arrow, so like... You know, there's companies that make like super durable, like much heavier grain arrows, and maybe an iron will broadhead, but, like, a single bevel, two-blade. I had a three-blade, too much of a big cutting surface. I need a smaller surface. I thought about it for a lot afterwards. (laughs)
11. GFGuy Fieri
  And I may try it again with goggles on and behind a-
12. JRJoe Rogan
  No, I, I wasn't worried about it hitting me, but it's, uh, it's pretty impressive. I mean, you can actually shoot a... I think you could shoot a 40... What, did you... What, what, what, like, round will that... I don't want to lie. I know a 9 millimeter will bounce right off of it, but like, what round is that capable-
13. GFGuy Fieri
  Will a 9 millimeter bounce off it?
14. JRJoe Rogan
  Bounce right off of it.
15. GFGuy Fieri
  No.
16. JRJoe Rogan
  Yep, yep.
17. GFGuy Fieri
  But not the windows?
18. JRJoe Rogan
  No, not the windows. No. But none-
19. GFGuy Fieri
  I wonder what it costs to get the windows done.
20. JRJoe Rogan
  You can get the windows done easy. Yeah.
21. GFGuy Fieri
  Have you ever dr- Have you driven one?
22. JRJoe Rogan
  Yeah. Yeah, yeah, yeah.
23. GFGuy Fieri
  I heard they're amazing. My buddy has one. He says-
24. JRJoe Rogan
  I drove my Tesla here today.
25. GFGuy Fieri
  Oh, you have one? Oh.
26. JRJoe Rogan
  Yeah, I don't have a Cybertruck. I have a Model S.
27. GFGuy Fieri
  He says you push the button and the car will come get you. It'll pull-
28. JRJoe Rogan
  Oh yeah, it'll do that. Okay. Um, the body was 10, 9 millimeter handgun, .22 caliber rifle, has not bulletproof against all calibers. So when you get higher, like an AR-15, a fif- well, .50 caliber, of course, is going to penetrate everything. Uh, truck's metal, also crack if shots are fired close together. Hmm. But either way, why would you do that?
29. GFGuy Fieri
  17 HMRs.
30. JRJoe Rogan
  Why, why are you making a car like that, you fucking psycho? Like, it's really kind of crazy. And I think you can't sell them in some countries because they're... It's like they're so durable that it's like a danger to other cars on the road. 'Cause like, you would hope that, like, if a, a, a, a Celica hits a Prius, they're both gonna kind of crush equally.
59:18 – 1:09:36
Food, health, and processed diets: cancer, toxins, and what ‘real food’ means
1. GFGuy Fieri
  I think the big thing in food, like one of my positions on it, and I always tell people, you know, they go, "You're the guy that does that show about deep-fried cheeseburgers and pizza that ... " I'm like, "No, no, you don't watch the show enough if that's what you think," 'cause I'm super opinionated about ... Not opinionated, but I have a real responsibility, I think, to show the profile of food in the world or, you know, in the United States. And we've got to get our shit straight about what we're eating. We're just ... We can't eat this con- this processed food. I mean, processed food is ... You're not eating it. I mean, e- we gotta eat the basics and eat great food and eat great food made correctly, but something that was made a long time ago ... Don't get me wrong. There's a place for everything. There's a place for fast food. There's a place for, you know, things that are premade and so forth, but it can't be all of one thing, but people need to eat better. And, you know, you being a hunter a- and myself, I talk to people a- about it all the time. You know, this is a reality that if you eat things that are modified ... I'm not saying genetically modified doesn't have a place, but it can't be all the same stuff, and if we don't watch it, we're gonna get ourselves in some deep shit, and we're already in deep shit. Cancer's w- where ... you know, where's the heart attack? Where's the, where's the stuff that was plaguing us for so many generations, and now this cancer thing? I lost my sister to cancer. I lost my dad to cancer. Had some ... I run into more people on a daily basis that are, you know, stricken with cancer, and I think food has a ... you know, the type of food and what's put on the food has big, big play, so ...
2. JRJoe Rogan
  It's definitely a factor. There's a lot of factors. There's environmental factors. There's toxins, herbicides, pesticides. There's a lot of different factors. I was just reading this thing about golf courses, that if ... or watching a video, rather, on golf courses, that if you live within a certain radius of a golf course, you're, you have a much higher possibility of getting Parkinson's disease.
3. NANarrator
  Oh, shit.
4. JRJoe Rogan
  Yeah. Oh, here it is. "Parkinson's risk higher for those living close to a golf course." What does it say, 126%?
5. GFGuy Fieri
  Yeah.
6. JRJoe Rogan
  Wow.
7. GFGuy Fieri
  Wow.
8. JRJoe Rogan
  So, they "Found people living within one mile of a golf course have 126% higher risk of develing, developing..." What happened? Uh, "126% higher risk of developing Parkinson's disease compared to living more than six miles away," said cor, co-author Dr. Ray Dorsey, a neurologist and the director of the Center of, for the Brain and the Environment at Atria Health and Research Institute in New York. This isn't the first study that links Parkinson's disease with pesticides. This just adds additional evidence that this isn't just happening among farmers. This is happening to people living in suburban areas that have an increased risk of getting Parkinson's disease simply because of where they live. That's crazy. Um, but they're not the ones to bring the pesticides. It's like secondhand smoke. They're just basically breathing it in or consuming it in the water that they're drinking. Uh, I met a guy once that he had bone cancer, and he had to have one of his bones in his legs replaced with a rod, and, uh, he said that there's a, a, an enormous percentage of people in his neighborhood that had bone cancer and all kinds of different cancers. And it was all linked to this golf course. The runoff from the golf course had gotten into the water table, in the water supply with all these people. Yeah, it's dangerous and that shit's not even legal in a lot of countries. That's what's crazy. That's glyphosate, and that is not the... I think they're linking this golf course thing to glyphosate as well, aren't they?
9. NANarrator
  Uh, it's just pesticides in general. I haven't... I'm even looking at it now because there's like a, this is a contentious new study, which obviously it would be, but I'm trying to see what the contention is or why.
10. JRJoe Rogan
  You know what's spooky, man, is like there's a lot of rich folks who live on golf courses and they think like, "Hey, what a great life." And are you opening... I wonder what, how many more of those fuckers are getting Parkinson's disease because of that. Scary shit, man.
11. GFGuy Fieri
  You think about the other countries, we don't talk about it a lot in our country, but what they ban in other countries-
12. JRJoe Rogan
  Uh-huh.
13. GFGuy Fieri
  ... of our products.
14. JRJoe Rogan
  Oh, yeah.
15. GFGuy Fieri
  And just how they're holding the line. I remember when I lived in France, it was, I lived right outside of Paris in a town called Chantilly. We'd call it Chantilly, which that term Chantilly lace, Chantilly cream, that comes from. But I remember I was there, I was 16, and, uh, I wrote my parents and I'm like, "Food just tastes different here." I mean, I don't care if it's a steak and a potato, it just tastes different. I mean, like, sh-
16. JRJoe Rogan
  Because it's grass-fed steak.
17. GFGuy Fieri
  It was like-
18. JRJoe Rogan
  Yeah, they don't have grain-fed steak over there. I, I noticed that the first time I went to Australia. I had a steak, I'm like, "This tastes like game."
19. GFGuy Fieri
  Who created it? Everything tasted-
20. JRJoe Rogan
  Like this, it was good.
21. GFGuy Fieri
  And we didn't have... It's funny because we'd go to school, the lunch that we had at school was the... Because I lived in this, kind of this boarding house. I rented a room from this family. They, they were terrible cooks. You'd think you go to France, everybody cooked good. But anyhow, I, I went to high school. I looked forward to lunch at school. It was the best school lunch in the world. You'd sit at a table like this. There were eight kids and they would come by with a cart and they'd put down a hotel pan full of, you know, the whatever vegetable, whatever starch, whatever meat. And we'd sit there and we had all the French bread we could eat. And it was just like I looked forward to it so much. (laughs) It was such great food. And I just never got it. Well, and then I got older and started cooking, and I kind of went, "Oh, really?" So that... The funny thing was I went back to France 25, 30 years later. Took my oldest son, Hunter, with me. We did a whole tour through Europe when he graduated high school. I took him to s- uh, seven countries and 14 cities in, uh, 30 days. And we did this whole tour of where food came from. And I took him back to Chantilly and I went to the grocery store, 'cause my f- my best friend from school still lived there. And I walked into the grocery store, and what had been a grocery store full of huge aisles of fresh produce and breads and everything you could imagine, was now just freezer, freezer, freezer, freezer, freezer, freezer.
22. JRJoe Rogan
  Really?
23. GFGuy Fieri
  And I said to Vince, I go... His name's Vincent. I said, "Vincent, what..." Qu'est-ce que... What... And he's like, "Going to be more like Americans." That was his, you know, kind of joking.
24. JRJoe Rogan
  Mm.
25. GFGuy Fieri
  But it had changed so dramatically. I was like, this is like not... It was shattering.
26. JRJoe Rogan
  Yeah, I think-
27. GFGuy Fieri
  Yeah.
28. JRJoe Rogan
  ... fresh food is really the only thing that people are supposed to be actually eating all the time. Real food. It's, I mean, the more that you can get to a farmer's market, the more that you could have relationships with ranchers and, and people that actually provide your food, the healthier you're going to be. And the further you get away from the source, the more you're gonna have preservatives, the more you're gonna have processed food. Stay away from the inside of the supermarket. All that stuff on the inside. I mean, there's condiments and stuff, but most of it's bullshit.
29. GFGuy Fieri
  I, I-
30. JRJoe Rogan
  The outside.