JRE MMA Show #48 with Henry Cejudo & Eric Albarracin

1. 0:00 – 15:00

   (Russian) …

   1. HCHenry Cejudo0:00

      (Russian)

   2. JRJoe Rogan0:01

      Three-

   3. HCHenry Cejudo0:03

      (Spanish) .

   4. JRJoe Rogan0:07

      Boom, and we're live. Henry "motherfucking" Cejudo-

   5. HCHenry Cejudo0:11

      (laughs)

   6. JRJoe Rogan0:12

      ... world champ, and sir, introduce yourself to everybody, Captain America.

   7. EAEric Albarracin0:16

      That's right, Captain Erick Albarracin.

   8. JRJoe Rogan0:18

      Uh, Henry's coach. You, uh, what, what, what do you do with him specifically?

   9. EAEric Albarracin0:23

      Well, I've been with him since 2004, and recently became his coach right before the first Demetrious Johnson fight, and I'm his head coach for MMA.

   10. JRJoe Rogan0:32

       And you're in disguise in case some, uh, other athletes try to swipe you.

   11. HCHenry Cejudo0:35

       (laughs)

   12. EAEric Albarracin0:35

       And it's Halloween.

   13. JRJoe Rogan0:36

       Bring you over.

   14. EAEric Albarracin0:36

       Happy Halloween, everybody.

   15. HCHenry Cejudo0:37

       (laughs)

   16. JRJoe Rogan0:37

       Happy Halloween, folks. So, uh, first of all, man, congratulations on your victory. Um, it, what does it feel like?

   17. HCHenry Cejudo0:45

       Oh, man, it's, uh, it, uh, it feels good. It feels good.

   18. JRJoe Rogan0:48

       Try to keep this, like, uh, fist away from your face.

   19. HCHenry Cejudo0:50

       Yeah, uh, it feels good because it's, um, God, it's, I, I think as a competitor, you, you live for these moments. You live for, you, you live for these fulfillments, you know?

   20. JRJoe Rogan0:59

       Yeah.

   21. HCHenry Cejudo1:00

       And I think somebody like... And then I told people since the beginning, it wasn't so much, you know, the UFC belt, but it was because it was, it, I made it about Demetrious, and it was about Demetrious, you know? 'Cause he's, he's-

   22. JRJoe Rogan1:10

       Well, I mean, he is widely considered to be the best pound-for-pound fighter ever, and you're the first guy not only to beat him, but the first guy who, not just to beat him, but, I mean, you beat him in, like, 11 years, but the first guy to win an Olympic gold medal in wrestling and a UFC championship. I mean, those are two gigantic accomplishments.

   23. HCHenry Cejudo1:30

       Yeah, no, for sure. It's almost like, uh, God, it's, it's, I beat the greatest of, to me, the greatest of all time, and then on top of that, I beat, you know, I, I can, I can make the run for, you know, who's the greatest combat athlete of all time.

   24. JRJoe Rogan1:42

       Yeah.

   25. HCHenry Cejudo1:43

       Like, it's, uh, I'm a two-sport world champion. (laughs) I'm just like-

   26. JRJoe Rogan1:46

       Yeah.

   27. HCHenry Cejudo1:46

       ... "Damn, that's crazy."

   28. JRJoe Rogan1:47

       I mean, you're absolutely in the running now. I mean, if, if he's not the greatest of all time, I think he is, but, you know, the argument is that he didn't face people as good as Jon Jones faced, and then Fedor is the other, uh, Fedor and Anderson Silva are the other people that are in consideration for the greatest of all time. I mean, it's, uh, it's just a subjective argument. I mean, who, who knows who's right? But obviously, you beat, without a doubt, one of the best ever.

   29. HCHenry Cejudo2:14

       Yeah, yeah. And, and, and like I would, I would tell people, there's, there's a bit of, uh, of admiration that I had for Demetrious Johnson. Like, I was, uh, it was, it was like, you know, you're fighting the dude that's, that's, that almost seems untouchable, that you couldn't... Uh, uh, uh, a guy that makes you question yourself, like, "Whoa, this is, this is, this, this guy is that good."

   30. JRJoe Rogan2:34

       Well, what's crazy is you beat him after he had stopped you just, how long, how long, was it two years?
2. 15:00 – 30:00

   Right. …

   1. JRJoe Rogan15:00

      ice on his knee, not his ankle, because it was the knee where it happened.

   2. HCHenry Cejudo15:04

      Right.

   3. JRJoe Rogan15:04

      'Cause I watched that show and I remember watching it for that reason, to wonder why... What happened to him.

   4. HCHenry Cejudo15:10

      It's crazy when you watch it because it's just the foot hit the back of your knee.

   5. JRJoe Rogan15:15

      Yeah.

   6. HCHenry Cejudo15:16

      You know? Yeah. Yeah. But-

   7. JRJoe Rogan15:16

      You can see it again. I mean, it wasn't even the hardest kick in the world. He kind of caught you at the very end with his foot and immediately that nerve just went boioioioioing right there.

   8. HCHenry Cejudo15:26

      Right here.

   9. JRJoe Rogan15:26

      Swap, li- right there.

   10. HCHenry Cejudo15:27

       Right. Barely clipped, barely clipped it.

   11. JRJoe Rogan15:28

       Right, look, look, look. Ah, ah, ah.

   12. HCHenry Cejudo15:30

       That shit is just boioioioing.

   13. JRJoe Rogan15:32

       You know who it also happened to was, uh, Scott Jorgenson.

   14. HCHenry Cejudo15:36

       Did it?

   15. JRJoe Rogan15:36

       Yes.

   16. HCHenry Cejudo15:36

       What fight was that?

   17. JRJoe Rogan15:37

       Man, you know what? I can't remember.

   18. HCHenry Cejudo15:39

       Mm-hmm.

   19. JRJoe Rogan15:39

       But he, he didn't win the fight, I can tell you that.

   20. HCHenry Cejudo15:41

       Yeah. Anyways, it was a, a terrible feeling. Terrible, terrible feeling.

   21. JRJoe Rogan15:46

       Well, you poker faced your way through it.

   22. HCHenry Cejudo15:48

       B- but, but again, Joe, like, it goes back to philosophy. Like, you gotta believe in your... You got, you got to be up here. There has to be a philosophy up here. Against a guy like Demetrious, like, there's the... It's, it's beyond the physical and the, the technical stuff.

   23. JRJoe Rogan16:01

       Yeah.

   24. HCHenry Cejudo16:01

       Like, you gotta be, you gotta be just kind of hypnotized up here.

   25. JRJoe Rogan16:05

       You have to have everything, right? You have to have the physical skills, but you also have to have this, an unstoppable mindset.

   26. HCHenry Cejudo16:10

       Yeah.

   27. JRJoe Rogan16:11

       Now, what do... What kind of mind training do you do? Do you, do you do any visualization training or do you work with a sports psychologist or?

   28. HCHenry Cejudo16:21

       Um, you know what? I, uh, I, I, I like, I like reading up on a lot of people's stories. I think people's stories are the ones that, uh, that intrigue me. You know, how, you know, how Michael Jordan rose to the top, or, uh, athletes like that. I think, I think that's the stuff that I, uh... I got like a human interest. Uh, that's kind of my motivation.

   29. JRJoe Rogan16:39

       Like reading biographies and things like that?

   30. HCHenry Cejudo16:40

       Yeah, reading biographies or watching, uh, watching stuff on YouTube, like, uh, you know, watching... Like even watching, even watching other sports. Like I'll, I'll watch Michael Johnson at, at times, you know, wa- watching him win the '96 Olympics.
3. 30:00 – 45:00

   He's str- uh, he…

   1. JRJoe Rogan30:00

   2. HCHenry Cejudo30:00

      He's str- uh, he does it in the b- in the jacuzzi at the hotel. I've seen him.

   3. JRJoe Rogan30:05

      Yeah. No, he's-

   4. HCHenry Cejudo30:06

      It's tough.

   5. JRJoe Rogan30:06

      He's struggling to make that weight. He's a big guy. But anyway, point being Ben Askren, uh, at 170. Super, super interesting fight.

   6. HCHenry Cejudo30:15

      I would like to... Uh, the... Personally, the fight that I would like to see, I'd like to see him and, uh, him and, uh, Colby, Colby Covington.

   7. JRJoe Rogan30:23

      Ben and Colby?

   8. HCHenry Cejudo30:23

      Yeah.

   9. JRJoe Rogan30:24

      Yeah, that would be really interesting. Yeah.

   10. HCHenry Cejudo30:25

       Yeah.

   11. JRJoe Rogan30:25

       I think, but isn't Colby next in line for the title? I mean, I think he's got the interim belt. If he has the interim belt-

   12. HCHenry Cejudo30:32

       I'm surpri- I'm surprised they still have an interim belt.

   13. On his way to the White House.

   14. Though, huh.

   15. Um-

   16. JRJoe Rogan30:35

       Yeah.

   17. HCHenry Cejudo30:36

       Yeah, maybe it's gonna suck.

   18. JRJoe Rogan30:37

       ... notice that it's in the White House. (laughs)

   19. HCHenry Cejudo30:39

       (laughs)

   20. JRJoe Rogan30:39

       He doesn't have it anymore.

   21. HCHenry Cejudo30:40

       (laughs)

   22. JRJoe Rogan30:41

       It's sit- in the White House. But I mean, did... They didn't strip him, did they? 'Cause d- there was some talk of stripping him because he was supposed to...

   23. HCHenry Cejudo30:48

       Yeah, not that I know of. I don't think there was ever a strip, so I think they're, I think they're trying to market it. 'Cause I think as soon as you s- you get the champ-

   24. JRJoe Rogan30:53

       Wikipedia here says he was the interim from June 9th to September 8th.

   25. Oh, so they did strip him?

   26. Yeah.

   27. HCHenry Cejudo30:59

       Oh, so they did strip him.

   28. JRJoe Rogan31:00

       So the, the stripping was because they wanted him to fight on the Darren Till card. When Darren Till fought Tyron, they wanted him to fight Tyron. And apparently, he had gone through, you know, hard training camp. He was all busted up. He needed time to recover.

   29. HCHenry Cejudo31:15

       Yeah.

   30. JRJoe Rogan31:15

       So I guess they stripped him.
4. 45:00 – 1:00:00

   And what is- what…

   1. KLKevin Longoria45:00

      single morning. It's a home test kit. We really believe in just collecting as much data as possible and trending data. That way when you see a ch- a change, essentially you get predictability in terms of, you know, today's a no-go day because central nervous system is diminished. We're just gonna be going through the motions. We're not gonna make physiological adaptations, uh, and your inflammation is really high, no-go because we're not gonna go risk injury when we can't make adaptations. So this is a measurement we would do every single morning where we can look at autonomic nervous system, which is basically things like recovery, sympathetic, parasympathetic balance, DC brain potentials, and metabolic systems.

   2. JRJoe Rogan45:32

      And what is- what is measuring all these things? Is there a device? Is it a...

   3. KLKevin Longoria45:36

      Yeah, yeah. This is a pretty amazing device. We actually, uh, got it from the UFC Performance Institute, you know, shout out to those guys, Clint, Bo, and Roman over there. Um, set us up with this technology. It's a- basically a chest strap that does heart rate variability, so time and frequency domain analysis, and then it does DC brain potentials. So a little sticker right here on your forehead, uh, basically four minutes you just kinda relax and we collect pretty amazing data and it breaks it down into four different categories, what's called windows of trainability. So it says today we should focus on strength and power or skill acquisition based on metabolic readiness, autonomic readiness, and DC brain potentials. So what is our body primed to go do today? 'Cause if you're not primed, your n- nervous system doesn't have the energy, you're just gonna be going through the motions.

   4. JRJoe Rogan46:18

      So you are sort of there to dictate when it's gonna be a hard day, when it's gonna be an easy day?

   5. KLKevin Longoria46:23

      Correct, yeah. And that's something as you- I'm sure you guys know, in wrestling it's- it's always hard, always let's go. Um, so this was, uh, a little bit of an issue in the camp at the very beginning, if you could imagine. Henry wakes up, it's a sparring day, we're maybe even supposed to do two a days. He wakes up feeling really good and nervous system is outta whack. It's like, "Sorry, man, I know you feel good, but you're not, you know, not le-"

   6. JRJoe Rogan46:43

      Wow.

   7. KLKevin Longoria46:44

      Yeah, so we would go a no-go that day and, you know, a- as you could see i- it all worked out in the long run, so-

   8. JRJoe Rogan46:49

      Well, it worked out fantastic, but was that weird for you to feel good and then to be told you gotta chill out?

   9. HCHenry Cejudo46:55

      Yeah, yeah, yeah. And it was, uh... and it almost takes a while to kinda adapt, but I started- as I started recognizing, like, my body change and how I felt in sparring and how d- and how kinda I- I just felt recovered, I was like, "God, this is- this is crazy." Like, I- I didn't run at all this whole camp.

   10. JRJoe Rogan47:12

       So do you get a baseline off of this? Eric, you gotta stop moving around. You're freaking me out.

   11. HCHenry Cejudo47:16

       (laughs)

   12. JRJoe Rogan47:17

       He's doing hand signals back there, like he's-

   13. KLKevin Longoria47:18

       He's freaking me out as well. (laughs)

   14. JRJoe Rogan47:18

       ... translating for the deaf people.

   15. HCHenry Cejudo47:20

       (laughs)

   16. JRJoe Rogan47:20

       So, uh, do you do a- a baseline on this before you get started, and then you, as before camp gets started, and then when camp starts ramping up, then you start measuring all the various details?

   17. KLKevin Longoria47:31

       Correct, yeah. So we do a comprehensive baseline assessment including the omega wave as well as, you know, six or eight hours of other testing, everything that you could think of under the sun. Then we put together, uh, basically columns of this is what you're suboptimal at, this is what you're average at, this is what you're really damn good at. So basically what we wanna do is exploit your functional strengths, it's what you're good at, but then we also want to focus on your functional deficiencies. In a sport like MMA, we also sometimes have the advantage of looking at your opponent and making certain assumptions in terms of their weaknesses, their strengths. Going against somebody like DJ, you don't- you don't really have that advantage. So what we really needed to focus on is what Henry's really good at, his ground game. You look, you know, we're doing nervous system assessments while he's on the ground. His sparring partners, their stress systems are going like crazy, he's calming down 'cause this guy likes to be on the floor rolling around. So we pinpoint these little strategic def- uh, def- uh, strengths and deficiencies and then we target all of his, uh, nutrition supplementation. A big thing that we focus on is nutrient timing, something that's not really talked about as well. But when you're talking about gut health and, you know, recovery, managing the- the hormones associated with exercise, you gotta be getting in the right nutrients in your- your energy, anabolic, and growth phases. So-

   18. JRJoe Rogan48:39

       So for nutrient timing, you're talking about, like, when you're actually eating and what you're eating? So you're planning that out as well?

   19. KLKevin Longoria48:44

       100%, yes. We put together a nutrition program and because training varies every morning, we're deciding what we're gonna do for the day. It's completely dynamic. So we're kinda reinventing the game of periodization and programming because you can't give somebody an eight-week plan. You have to check every single day. This is how you stay very dynamic and you avoid plateaus and just the issues, you know, 'cause it's always gonna lead to suboptimal performance if you're programming out. So every day we adjust, you know, we're doing this intensity of training, we did a VO2 max assessment so we know exactly how much glycogen you're burning at various, uh, levels of intensity. We do heart rate tracking during your training. All right, this is exactly what you have to replace following. So I'm standing on the sidelines, you know, after every practice mixing up-... custom supplements for him as well. So this is something-

   20. JRJoe Rogan49:27

       Like, what, what kind of stuff?

   21. KLKevin Longoria49:28

       Um, you know, we have our own supplement line right now. Um, frankly, not because the world needed another supplement line. It's, it's not really what our goal was. Um, in, in sports like this, you have to be so careful what you put in these guys' body. Uh, so we just went the route of going GMP certified, WADA-USADA approved on everything we do. Um, eventually, we wanna, you know, try and work with a badass company 'cause we're not... We don't wanna be in the supplement game. For us, it was just quality control. Um, so, uh, being a nervous system based company, obviously we're doing things like Omega-3 DHA's, BCAA's, you know, to, to maintain, put on a little bit of muscle. Um, we do a lot of... Big one that I believe in is, is the generation you can, the super starch. Very good without a big glycemic, you know, big insulin response, but very good at replenishing your glycogen stores following to minimize cortisol and inflammatory responses and things like that. So, um, every day it's a little bit different, but, uh, yeah, we ended up going with our own line. And one of the biggest things that we, we never really talk about in the fight as well is the, the role that gut health plays. So, that's something Henry does year round, regardless of when we're fighting is, take our line which is called Freedom Cleanse Restore. And this is world renown, um, you know, u- utilized by university researchers all, all around the world right now. And basically it's all just about restoring good gut bacteria, prebiotics, probiotics, and lymphatic cleansing. And this is gonna be something, um, that really played a big role in his weight cut as well. I- it's kind of a missing link that athletes aren't talking about. But good gut health is gonna help with serotonin production, so recovery, relaxation, mood. You know, production of brain-derived neurotrophic factor, so our, our nervous system can make these adaptations and learn new skills and things along these lines. So this is something, you know, in my opinion, a, a big reason why, uh, you know, he had the issue with DJ the first time around. Henry, Henry will tell a story like, he, he had gut inflammation so bad that people would say, "Good luck," before the fight, tap his gut and, and that hurt him. You know, that's not normal and that all goes back to the issues associated with weight cutting, as we were talking about a little bit.

   22. JRJoe Rogan51:18

       Mm-hmm.

   23. KLKevin Longoria51:19

       But, uh, getting that gut health right, no inflammation, and, and that goes a long way.

   24. JRJoe Rogan51:23

       Now, h- how long have you guys been in business for?

   25. KLKevin Longoria51:25

       Uh, we've only been in business for about eight months. We're, we're still very new. Um, been working with Henry a little bit longer than that. Um, but yeah, thi- this company's just getting off the ground. We, we kind of rebranded a few months ago. Just opened our first facility as well out in Scottsdale.

   26. JRJoe Rogan51:37

       What, what is your background in?

   27. KLKevin Longoria51:39

       Um, I'm a, I'm a physiologist. I op- opened the first mobile medical grade diagnostic testing company in Arizona. So basically, I, I would have these diagnostics, and largely it was trying to, trying to fix the healthcare system a little bit, you know. Uh, we, we want individualized solutions. We want data-driven outcomes, right? You want quantifiable progress, so people wanna feel good about what they're doing. But maybe a doctor can't afford a... This big ass metabolic cart or they don't know how to use it. So what I did is, I purchased this equipment, hired technicians, and we would bring it mobile. You know, technology's getting smaller and more mobile, so this was my idea of, of how I would go make my little dent in the healthcare system. Um, you know, there were issues with scalability in terms of finding good technicians. But the goal is just to go out there and provide data-driven solutions, right? We, we live in a world of, of subjectivity, guesswork, a very punishment-oriented fitness system where it sucks to start working out. You, you typically gain weight if you're doing the right stuff 'cause you're getting hydrated. You go get injured, you know. The goal is to redefine how we assess people so that we can find these little, little tweaks for positive reinforcement, and that's, uh, goes a long way with healthcare as well as fitness.

   28. JRJoe Rogan52:42

       So are you guys mostly working with civilians? Are you working with pro athletes or...

   29. KLKevin Longoria52:47

       Uh, right now we're in the research and development phase so we're really only working with guys like, uh, Henry, Victoria, Anthony, uh, a very badass wrestler we're working with right now as well. Um, just some amazing people, uh, largely for research and development. We, we trade them the training for the data. You know, he, he-

   30. JRJoe Rogan53:01

       And how'd you guys get together?
5. 1:00:00 – 1:05:59

   Yeah. …

   1. KLKevin Longoria1:00:00

      devices to be on the same timeline.

   2. JRJoe Rogan1:00:02

      Yeah.

   3. KLKevin Longoria1:00:02

      So that's something we're working with this company, a- amazing company actually outta here, outta LA, to develop this thing right now. So that, I would say that would be the goal. It's, it's not something that's gonna be applicable to the, the average guy, though, as well. This- we're, we're trying to bring this type of training to everybody.

   4. JRJoe Rogan1:00:15

      Would it be possible instead of, uh, time syncing it, you have a left and a right computer, like two different computers that are reading data, both on- one off the left, one off the right, so you don't have to coordinate them, you just look at the, the various data?

   5. KLKevin Longoria1:00:27

      Yeah. I mean, at the end of the day, you still would have to sync them, you know. So the, the thing there, you'd be collecting it in two different sets of hardware, you'd want an API connectivity, put it up in the cloud, and then you'd still at the end of the day have to find the same time axis. So it, it sounds simpler than it really would be. That's why this is the only wearable in the world right now that has even one in the foot. And so this also allows you to track your gait while you're running and things as well, but the more devices, the more complex and, and, you know. That- that's something I, I think would be great, but maybe not a- applicable to everybody.

   6. JRJoe Rogan1:00:54

      Is it going to be able to track martial arts moves? Like, will it be able to track a double leg takedown or a roundhouse kick or anything like that?

   7. KLKevin Longoria1:01:01

      Right now, you can program it to do anything, um. You, you put it into a kind of, like, a learning mode on, on your app. You do a few motions, you name it, and then it can, can basically compare you to yourself in that mode. So you can try and do perfect form and measure your form relative to yourself. But if you have shitty form, you're comparing yourself to-

   8. JRJoe Rogan1:01:18

      Shitty form.

   9. KLKevin Longoria1:01:18

      Exactly. So-

   10. JRJoe Rogan1:01:19

       Yeah. So it doesn't know any better.

   11. KLKevin Longoria1:01:20

       Exactly.

   12. JRJoe Rogan1:01:20

       Yeah.

   13. KLKevin Longoria1:01:20

       So what we're doing right now, um, which, which will be a little bit of a lengthy process, is defining a library of perfect form for everything that you could think of. And then this, you know, this is going to unlock telehealth and teletraining. When you have something like that, we can do remote programming and, and have-... m- b- you know, be monitoring people's neuromuscular function, their biomechanics completely remotely. So that's, that's really what we're going towards.

   14. JRJoe Rogan1:01:40

       Wow, this is fascinating stuff, man. You know, there's always been a several aspects to getting a fighter ready for camp. There's always been their skillset, what, what they're good at, um, specific training for that one individual opponent that they're gonna face.

   15. KLKevin Longoria1:01:54

       Mm-hmm.

   16. JRJoe Rogan1:01:54

       And then, all the strength and conditioning. And, uh, you know, it's usually thought of as, you know, weights and sprints and plyos and... a- and all these different things. But I feel like this is probably the next step, the next step measuring all of your... all these variables that you're talking about and, and seeing how your body is at any given time so that you're not just guessing whether you're peaking. You're scientifically peaking.

   17. KLKevin Longoria1:02:18

       Exactly, man.

   18. JRJoe Rogan1:02:19

       (laughs)

   19. KLKevin Longoria1:02:19

       I mean, there's, there's just no room for guesswork and subjectivity, you know, at this level. And, and technology doesn't... d- there's no need for it anymore, so we're just trying to let people know shit like this is available, right? So we're developing it, and then the end goal is just to make it extremely user-friendly, right? So you're doing your, your true velocity-based training, and it says stop, and then you rest, and we're using your heart rate variability to tell you when to go again. So like, you know, it's easy to stop and go for your, for your periodization and things like that. So the, the technology is here. Now making it, you know, actionable rec- recommendations for the individual that can understand is, is kinda what we're moving towards.

   20. JRJoe Rogan1:02:52

       This is awesome stuff, man.

   21. KLKevin Longoria1:02:53

       Thank you. Yeah, we're really passionate about what we're doing.

   22. JRJoe Rogan1:02:55

       It's, it's crazy that you've only been around for such a short amount of time too, and yet you already have a world champion.

   23. KLKevin Longoria1:03:00

       Oh, I know, man.

   24. JRJoe Rogan1:03:00

       (laughs)

   25. KLKevin Longoria1:03:01

       I mean, I feel, you know, there, there's times where you feel like you didn't deserve the opportunity because I'm, I'm new to the field, you know. We obviously work our asses off and everything. But the... for Henri to put the faith into us, you know. This was a world champion camp. We're a company... Also, we're not even open yet. We're... this is, you know, probably have one of the best accelerations for a company that's never seen the light of day, ever. Um, you know, we also run a few other sports as well. But yeah, for him to give us this opportunity and... You know, we felt like we, we owed him something, so we, we worked extra hard to essentially put our entire company on hold for eight weeks to, to go help him out, and, you know, it, it's paying dividends, obviously. We're here right now, so yeah.

   26. JRJoe Rogan1:03:34

       Now, are you guys gonna be open to the general public, say, the, the, the average girl or guy who does, say, jujitsu tournaments and wants to get in the best shape of their life? Is... a- are you gonna have products for them and, and, and a service where they can sign up for something like that?

   27. KLKevin Longoria1:03:49

       Certainly. Right now, we are already open in terms of, of diagnostic testing. So you can come in. Uh, based on your sport, your goal, whatever it may be, we do have customized diagnostic packages 'cause some assessments just aren't applicable to some people. So we customize your assessment. We basically tell you what you're good at, what you're bad at. Then, if you want to, you know, develop a program, that's a little bit of an upcharge. The, the real goal there is to be able to do completely remote training, completely in-house training, and then any level of hybrid training as well. So right now, you know, what the world needs is the diagnostic testing, the data. We're already ready to do that. What we're building now is the processes of being able to use data, put it into recommendations, and then scale that. I- it's hard to teach somebody, you know, everything that I do, so we're building the, you know, the, the softwares to essentially replicate ourselves. Like, my, my buddy in the other room, Andre Hicks, one of the best strength and conditioning coaches in the world, these guys will attest to it, um, you, you can't teach people what he knows, so we have to, like, code this into a software, a lot of if-then type stuff. And then this is, uh, able to be scalable to everybody. We wanna provide this training, uh, to, to people, you know, the average joe trying to lose weight, you know, the, the weekend warrior, the, the jujitsu, everything, man. We, we wanna be able to provide this to everybody. Everybody deserves this type of training that's minimal risk of injury, high-yield return, efficient. That, that's what everyone's looking for, and that's, that's why, you know, the people are getting fatter. There's, there's no good positive reinforcement out there, and there's no clear roadmap of how to get to where you wanna be. You know, we, we put together, like, you know, comparing it to Google Maps. Everybody knows their endpoint, they know where they wanna be, but it can't tell you where you're at unless you know exactly where you're starting from. You have to do this baseline assessment. You know, sometimes it sucks to really understand how fat your... you know, your body fat percentage and-

   28. JRJoe Rogan1:05:27

       Yeah.

   29. KLKevin Longoria1:05:27

       ... and your metabolics and your risk of, you know, your insulin resistance and things like that, but you have to figure out where you're starting from, where you wanna be, and that's how we develop a roadmap. So getting people, you know... And, and we believe this is, this is the way of kind of making our way into the healthcare system as well. That's our end goal as a company, to be able to provide, you know... integrative fitness is what we're calling it, taking little pieces from all the different methodologies of, uh, fitness. Like, you know, we, we bring meditation and yoga into our practice as well, so little pieces of just about everything, and, and be able to, you know, provide this to everybody. Uh, that's what we're doing.

Episode duration: 1:49:27