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Elena Verna: Why rebrands and growth-team hires rarely work

Through years inside Amplitude, Miro, Dropbox, and SurveyMonkey; Verna shows why rebrands, redesigns, and growth-team hires rarely save a weak product.

Elena VernaguestLenny RachitskyhostGuestguest
Jan 19, 20251h 35mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 6:02

    Welcome back, Elena!

  2. 6:02 – 8:31

    Common mistakes growth teams make

  3. 8:31 – 15:09

    1: Hiring for growth roles too soon

  4. 15:09 – 19:20

    2: Hiring a head of growth to fix your problems

  5. 19:20 – 25:11

    3: Doing a rebrand to drive growth

  6. 25:11 – 34:00

    4: Obsessing over your competition

  7. 34:00 – 42:32

    5: Believing that your problems are unique

  8. 42:32 – 50:55

    6: Prioritizing other growth channels above earned channels

  9. 50:55 – 1:01:06

    7: Failing to evolve your growth model

  10. 1:01:06 – 1:05:55

    8: Not hiring advisors

  11. 1:05:55 – 1:10:44

    9: Over experimenting

  12. 1:10:44 – 1:15:00

    10: Color optimizations, third-party signups, one email wonders, and removing friction

  13. 1:15:00 – 1:18:50

    Elena’s favorite growth frameworks

  14. 1:18:50 – 1:26:05

    Contrarian corner: full-time jobs

  15. 1:26:05 – 1:35:09

    Lightning round and final thoughts

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