AI’s third era: the rise of persistent AI coworkers | Tara Seshan (OpenAI’s product lead)

1. 0:00 – 2:18

   Introduction

   1. TSTara Seshan0:00

      If you think about the first era of AI products as chat, the second era of these products working with agents. That third era that might come soon is how do you work with a persistent coworker who is able to get things done with you?

   2. LRLenny Rachitsky0:14

      There's this idea of the overhang of what AI is capable of and what we're actually doing with it.

   3. TSTara Seshan0:19

      So hard to understand what is going to emerge in the future. You fail if you build for where the models are now. You fail if you build for where you think the models will be in a year. Both outcomes are equally wrong. Only way to build is two to three months.

   4. LRLenny Rachitsky0:34

      What have you had to most adapt to and adjust in how you operate as a PM in this world?

   5. TSTara Seshan0:38

      Being prolific and empirical is way more important than being academic or theoretical. Rather than writing out some long reasoning doc, instead it's like, "How do I get to something I can try out and test with users as fast as possible?"

   6. LRLenny Rachitsky0:51

      It feels like not only are we able to be more ambitious, we almost need to be more ambitious, which is not natural for a lot of people.

   7. TSTara Seshan0:58

      Elevating others' ambitions or reminding them of what's possible here is a huge part of the product management role.

   8. LRLenny Rachitsky1:03

      I'm curious what's most surprised you about what it's actually like to work at OpenAI.

   9. TSTara Seshan1:07

      I came into the company expecting that there was a treasure trove of OpenAI secret strategy, and actually, OpenAI is open.

   10. LRLenny Rachitsky1:18

       Today my guest is Tara Seshan. Tara leads product for both Codex and ChatGPT Work at OpenAI. I believe this is the fastest-growing and arguably most important AI product for knowledge workers today. Tara works alongside Andrew Ambrosino, who was a recent podcast guest. He's her eng manager. Prior to OpenAI, Tara spent six years at Stripe, where she joined as one of the first five product managers, and for many of those years, she was named one of the top three Stripes across the entire organization of Stripe. She also led product at Watershed, was a founder, and a Thiel Fellow. And most importantly of all, Tara was one of the three Lenny's Newsletter Fellows, which is a program that I ran a few years ago to highlight some of the most amazing up-and-coming product leaders. I am so excited to see Tara in this new, incredibly important and impactful role. Before we get into it, don't forget to check out lennysproductpass.com for a free year of the hottest and most beautifully crafted AI products in the world, available exclusively to Lenny's Newsletter subscribers. With that, I bring you Tara

2. 2:18 – 6:42

   What makes OpenAI’s culture so different

   1. LRLenny Rachitsky2:18

      Seshan. Tara, thank you so much for being here, and welcome to the podcast.

   2. TSTara Seshan2:25

      Thank you, Lenny. I'm so glad to be here. It's so nice to see you.

   3. LRLenny Rachitsky2:29

      I'm even more glad. So you've been at OpenAI for just about a year now, which in most places would be a very short amount of time. In AI time, that's like a lifetime.

   4. TSTara Seshan2:39

      Yes.

   5. LRLenny Rachitsky2:40

      I imagine when you joined OpenAI, you had a sense of what it was gonna be like to work at a frontier lab. I'm curious what's most surprised you about what it's actually like to work at OpenAI, and ideally both good and bad stuff.

   6. TSTara Seshan2:53

      So many things about working at OpenAI felt familiar to me, 'cause I had worked at other places that were, you know, high growth, high talent, high intensity, hyper-scaling mode places before. And so some of the things like, oh, my colleagues are so awesome, or the urgency is really high, felt very familiar. The part to me that actually felt the most surprising is that many companies I've worked for, in fact, all the companies I've worked for in the past, have been founder-led, and OpenAI is actually founders-led, um, which is that everyone inside the company, especially in their area, is in essence kind of a f- a founder to some extent. The level of, like, top-down direction at OpenAI is extremely limited relative to places I've worked for prior. And so I think when I first got to the company, that was both delightful in that I had come from, like, a founding journey before, and I was like, "Yes, I can continue to feel like the founder of this product area or this, or this, uh, team." And, you know, the, the distance between me and the market is very, very thin. You know, in sometimes at a larger company, you feel insulated from what users want or feel insulated from, like, what the market demands. But actually at OpenAI, that you do not at all. You are doing everything it takes to get product market fit for your product, akin to how a, a founder might. But the, the counter to this is that... Or maybe the, the, the more, uh, surprising side of this is I came into the company expecting that there was a treasure trove of, like, OpenAI secret strategy that I would be able to understand, akin to how, you know, at past companies you come in and you're like, "Ah, yes, this is, like, the payments bible, and this is how we think about, uh, payments and operations." And actually, OpenAI is open. [chuckles] Like, every sort of thought that exists in terms of this is how the, like, the world should look like, or this is how products should be built, or this is how the model should operate, very, very quickly becomes a part of the public product or a part of, like, the public messaging. And so that to me was incredibly, um, both positively surprising and just, like, a change in my operating mode for sure.

   7. LRLenny Rachitsky5:09

      Showing us there's not, like, the secret room with AGI running there with the master plan-

   8. TSTara Seshan5:13

      [chuckles]

   9. LRLenny Rachitsky5:13

      ... that has all the answers.

   10. TSTara Seshan5:14

       Or at least I'm not in that room, for sure. But, um-

   11. LRLenny Rachitsky5:17

       Yeah

   12. TSTara Seshan5:18

       ... I, I think the, the piece that is really inspiring to me is that so much of what OpenAI does immediately becomes something that users can touch and feel in the product, and that cycle is faster than anywhere else I have seen.

   13. LRLenny Rachitsky5:33

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3. 6:42 – 9:02

   Why AI product strategy is all about fast experimentation

   1. LRLenny Rachitsky6:43

      You've been a PM at a lot of different places, a l- a long time PM leader. What do you lose in this new world?

   2. TSTara Seshan6:49

      When a market is more static or a market is more slow-moving, you have the chance to actually, like, do some grand strategy-esque work because it's more predictable, or you can at least, like, understand all of the pieces. Like, as an example, payments is a certainly a dynamic market to some extent, but it's also an established market, and you're able to say, "Ah, yes, if, like, I take this batch, my competitor might take this other batch," or reason from first principles very rigorously through what all the next actions might be. And in fact, um, the nature of that market mandates that you do that. Like, winners will think more rigorously than everybody else, and if you aren't thinking rigorously, it shows up as sort of like carelessness 'cause a lot of those decisions that you made could've been predicted. But in this market, it's so hard to understand, like, what is going to emerge in the, in the future. It's very emergent. It's very fast-changing. It's really dynamic, and most importantly, it's, like, very, very important to stay tied to the research. And so actually being prolific and being, um, more, like, empirical is way more important than being, um, like, maybe more academic or theoretical. And I think lots of the past companies I've worked at have been very academic [chuckles] and theoretical places, and it was a real switch to go from rather than writing out some, like, long reasoning doc, almost like a PhD thesis of what I think should be the plan for the next, like, N amount of time. Instead, it's like, how do I get to something I can try out and test with users as fast as possible? And so, yeah, that, that switch from theoretical to empirical felt very jarring at first. I was like, "Oh, am I not doing my due diligence here? Am I not being thoughtful enough?" Like, "Shouldn't I be, like, thinking through all of this in a ton of rigor?" But actually, you gotta, you gotta try stuff and learn as much as possible, and what that means is the thinking you need to do is being as pointed as possible about what your core hypothesis is, and that hypothesis definition is the most important thing. Like, what is actually, uh, to use the, um, Shishir Mehrotra phra- phrase, like the Eigen question, what is, like, that specific most important thing to test? And everything else, like any other grand strategy you concoct,

4. 9:02 – 10:50

   How the PM role is changing

   1. TSTara Seshan9:02

      is not relevant.

   2. LRLenny Rachitsky9:03

      I'd love to hear more about that 'cause that's really interesting as almost like here's the thing of the PM role that is not changing. So much is changing. The world is changing, but, like, there's still this piece that is, uh, even more important. Speak more to that of what, what specifically that, uh, you think people need to focus more on.

   3. TSTara Seshan9:19

      Yeah. There were so m- there are so many trappings around the PM role of, like, you know, running, um, like, execution on time and, and writing all these specific docs and presentations, et cetera, but the core of it has always been about what is, like, the most essential question you need to ask about your product. Like, what is the thing that will determine whether your product works or doesn't work? How do you test that? How do you look at the results? And how do you feed that back into a loop of, like, refining your hypothesis and running it again? Like, that, that truly has always been the PM job, um, and that involves, of course, like, trying to understand users, trying to understand the market, trying to understand the actual technology you're building. Pulling those three things together to make the most sharp hypothesis you can, and then making the test as fast and effective as possible. And I think that has not only not changed, but it's become the most important thing at the company to be able to do. Like, EMs are, like, thinking this way. Engineers are thinking this way. Like, data scientists are thinking this way. Designers are thinking this way. Like, everyone is sort of moved to focus their efforts on this really, really important, like, problem definition and, and testing loop. Like, what are we actually doing and how do we know if it's working thing. And from a PM standpoint, like, it's great because PMs have always [chuckles] been really focused on trying to get that stuff right. Um, that has always been the core of the job. And actually, many of the other just trappings of the job have, like, fallen away, and that remains, like, the key thing to get right every time.

5. 10:50 – 15:35

   The shift from rowing to steering

   1. LRLenny Rachitsky10:50

      You mentioned this idea of a loop, and there's a lot of talk these days, like, loops were so hot, I don't know, a few weeks ago on Twitter.

   2. TSTara Seshan10:57

      [chuckles]

   3. LRLenny Rachitsky10:57

      And it feels like it continues to be a topic of discussion for knowledge work broadly, and the way I understand a loop, essentially, AI, here's what success looks like. Go off and build and figure it out and tell you this is what... This... You achieved success. How do you think about just this idea of loops expanding from just software engineering to product management to all knowledge work? Do you think that's gonna be a, a thing?

   4. TSTara Seshan11:23

      I do think that increasingly the future of work will look more like steering than rowing in the sense that there will be agents that you'll, you'll be able to work with that do a lot of the rowing, and your role increasingly becomes steering the ship in the right direction and pointing it in the right direction. And to that point, I think that that steering might grow higher and higher and higher level. The steering used to be at the level of, "I wrote this line of code. Press Tab," to, "Oh, wait, now I'm directing something a little bit more comprehensive" to maybe the goal level, maybe to, like, an even higher level. I think the steering will continue to- Um, maybe go up layers of abstraction. But ultimately, I think it's still on a person to be able to find, like, which direction are we pointing this in, and given feedback and additional data, where do I want to take this thing next? Some of steering, I think, is about certainly, like, what the data tells you, but a lot of it is about making opinionated call. I think sometimes that we underrate, like, that power of, like, intuition or even, um, sort of like positive, like, determinism of what we want the future to be like. Like picturing, hey, I would like the product to look this way, not because the converse is not an equally viable strategy, but because I would like the world to look like the direction that I would- I'm pushing it in. And that, I think, will always remain a, uh, opinion, at least right now, that is, like, required from a person. And so I think that loops are awesome. Running... Like, running agents in increasingly, increasingly larger loops where they're doing more and more of that rowing for you is great, but right now, like, you really still need to, to steer. And I think work will also look like steering with other people over a group of agents that you guys work with together. Um, bringing in other teammates into that, like, interaction between you and the agent where it's rowing and you're steering feels also incredibly valuable.

   5. LRLenny Rachitsky13:20

      That's such an interesting way of describing it. There's also... Like, there's two thoughts here that come up. One is if everybody has access to the same tools, the thing that will separate you is this, is the hu- is human, the person, basically. Otherwise, we're all just gonna be building the same thing, and you could use it... You could... Everyone could be asking, "How do we win? What do we do?" And then the thing that almost, the unfair advantage almost is the human brain.

   6. TSTara Seshan13:42

      Yeah. I, I think it, it reminds me a lot of fashion actually, in, in some ways. Like, there are certainly functional clothes that everybody can wear and, uh, gets, gets the job done, but so much about what you wear, at least, or how I think about what I wear, is about what statement I want to make about my individuality or what, h- how I wanna reflect to the rest of the world. And a lot of what makes that compelling is how it contrasts with other people's expression. Like, the shirt I make makes a statement only because it is maybe different than what everybody else is doing, or different than some cohort of people are doing, or makes a statement about my group membership or something of that kind. And I think a lot of the products that we build feel similarly opinionated and artistic. Like, Patrick Collison has this really nice statement, or maybe it was John Collison, has this really nice statement about software, which is that software is not like real estate. You don't, like, put money in and get value out. It is a little bit more like filmmaking, where you can put a lot of money into a film, but that doesn't guarantee that the film is successful or good. There is some, like, auteur statement, or is some opinionation and artistry that goes along with it. And I think that relies on you having something interesting to say, or your team having something interesting to say about your product.

   7. LRLenny Rachitsky14:54

      There's something, um, Marty Cagan is big on, which is this idea that when you have an idea for a product or a feature, rarely is that idea the thing that ends up being. There's this whole process you go through to kind of figure out what the hell actually it should be. And it feels like that's kind of what you're saying here is, like, you need to go through that process as a human to understand what it really is and what people actually want. It's never gonna be like, "Okay. Got it. Go build this thing. I got it from the beginning."

   8. TSTara Seshan15:19

      Yeah, for sure. For sure. And that loop, those loops are moving faster and faster and faster, and so your ability to, like, form those intuitions, get the information you need to form those intuitions, and then use that with people and agents to put that into action is,

6. 15:35 – 20:05

   What changes when agents become coworkers

   1. TSTara Seshan15:35

      is the key.

   2. LRLenny Rachitsky15:36

      I'm curious what you think the next shift will be in how we work, just broadly as knowledge workers. It feels like not only do you have access to the most advanced tools that'll... Some people, that other people don't yet. Also, you work around the most AI-pilled, AI-forward people in the world. How are people working internally that you think will become kind of a more normal way we all work using these AI tools in the next, I don't know, three to six months?

   3. TSTara Seshan16:02

      Yeah. I think there's, there's two aspects to this. One is continuing to work with agents at higher and higher levels of abstraction, so letting the agent do more and more for you independently, coming in, providing that steering, and then letting the agent continue to cook. Like, let the agent cook and provide details at higher in order, orders of abstraction feels like the way. People are increasingly thinking about agents that are persistent, that feel like teammates, that feel like coworkers, where you can work with them the way I might work with someone on my team, which is they do a whole bunch of work, I provide input, and then they do work again. We sync up at different cadences, look at each other's in progress work, and provide more and more feedback. It feels like that, that coworker model is the way that things are certainly going. Feels like a much more natural interface for us to be able to work with agents, and we already see a lot of that internally as well. The second is that a lot of my work with agents thus far has been one-on-one. Uh, I work with my agent, maybe it spawns some sub-agents to get some tasks done, but it's me and my agent together, and that is potentially divorced from what my colleagues are doing with their agents. And so there was a time where everyone internally was just, like, sending their Codex threads, screenshots of their Codex threads to each other on Slack. And we're like, "Okay. Well, I wanted to share with you how I got to this number. Here's how I got to this number. Here's a screenshot of, of what I did." But that's also not quite the most natural way for someone to collaborate together. And so as more and more work gets done with our agents, shouldn't we be able to get work done with our agents together? Um, and what is the most natural interface to make that happen? And those are some of the things that we're, we're thinking about.

   4. LRLenny Rachitsky17:50

      Chat is what I'm picturing. Uh, that makes so much sense. It's like, okay, here's Tara's agent, here's my agent. She did some work on some analysis. I'd be, "Hey, my agent, Lenny's agent, go check, make sure this is legit." And connects to the way I think about the world

   5. TSTara Seshan18:03

      Ideally, work feels like a multiplayer game where all of us together are getting stuff done, steering our agents as our agents continue to take care of more and more of those, like, rowing tactical tasks.

   6. LRLenny Rachitsky18:14

      It's interesting how it's just been this, like, slow progression of trust and, um, just, like, awareness that this can be how we work. Just this, like, "Okay, go work for longer. You can take on more." It's just, like, it feel... There's been this talk of, like, the slow takeoff, the fast takeoff scenarios, and everyone's afraid of this fast AI takeoff where it's, like, way too smart and now we're in big trouble. It feels very much like we're on the slow takeoff scenario, which is good, where it's just, like, slowly iterating. Doesn't feel that slow, but in a sense, you know, we're not, like, to some 300 IQ AI, like, you know.

   7. TSTara Seshan18:47

      I mean, the models are, the models are incredibly smart, but I think a lot of the things that have enabled us to then work with our agents together or have the agents take care of higher and higher order abstraction things certainly are about the intelligence, their ability to perform long-running tasks, and how long they can stay on tasks. But also, actually, there are very meat and potatoes tactical things that make this possible. Like, agents working locally are really convenient 'cause they have access to all the data that's on your machine. To make an agent successful in the cloud, there is a ton of cloud infrastructure that you have to build to make that possible, and just, like, access to your systems. Like, how can agents talk to all these third-party systems that have all of your data? Just like a colleague who you hire, who you, like, lock into a room, never give them access to, like, Google Docs and Slack and, I don't know, the company database would not be that useful to you. Similarly, like, a cloud agent that is similarly isolated will, will not be that effective. And so a huge part of making these agents useful and achieving some of these futures are, are on the intelligence side certainly, but a lot of it is also just really tactical, like, data access, like, cloud infrastructure and reliability pieces that feel, um, yeah, they feel much more prosaic than some of the, the, the broader intelligence questions, but matter in some ways just as much for planned effectiveness.

7. 20:05 – 26:39

   Why ambition matters more than ever

   1. LRLenny Rachitsky20:05

      This touches on something else that has been coming up a bunch on this podcast, this word ambition. I know you think a lot about this too. It feels like not only are we able to be more ambitious because of these AI tools, we almost need to be more ambitious, which is not natural for a lot of people, because everybody can now do all these easy things really easily. Like, easy stuff is super easy. The hard stuff is easy. And the thing that separates people now and companies now is just how ambitious they can be. Talk about what comes up when I talk about the, the need and the kind of the emergence of this need for ambition.

   2. TSTara Seshan20:42

      Yeah. I think the people that we see who are most effective at using AI tools don't simply use it to automate rote tasks, but use it to expand the set of things that they are capable of doing. Like, back in the day, you know, before, before all this, uh, before all this AI stuff, the, like, unicorn person was someone who was a really thoughtful product sense person who also happened to be an engineer, who may also have been a designer. That person was always the, like, unicorn hire because they were able to really flatten the layers of translation needed between all these functions and were able to, like, build something or ideate something really quickly and easily themselves and get it up and running, and then were able to, like, work with a team and collaborate with a team on it. And I think the most compelling thing I've found that certainly I try to be able to do with these tools, and I've seen some of my, like, most successful, like, colleagues be able to do with these tools, is really expand the set of things that are, quote-unquote, "within their range of possibilities" so that they can start realizing more and more of what's in their head into the reality, the way that someone who was previously, like, jack of all trades was able to do. We kind of all have that superpower now, that I can, like, spin up a set of designs on something, and I can, like, go build an initial prototype of it, and I can, you know, figure out the right pricing model for it and model out all the scenarios. Like, really the set of possibilities have widened dramatically. And actually, what that means in so many ways is that I have the ability to, like, be a, to that point earlier about film, like, be more of an auteur as I try to get something done and, like, realize my vision maybe to higher fidelity. And that, to me, is part of what can elevate your ambitions while pursuing new ideas and new products, that because all of these things are now within reach, because this new set of capabilities is now within your reach to be able to try and access, you're not really limited. Your ambitions are no longer limited by, like, what you're capable of executing yourself, what you're capable of communicating. It can be so much, so much wider. I think the hardest part about doing this is simply just expanding your thinking. Actually, the capabilities have expanded so dramatically. It is, is really expanding your thinking of what's possible in an unreasonably short timeframe. And to me, the best way of trying to do that is, um, Patrick Collison has, like, on his website, patrickcollison.com/fast, I think, which is all of these projects that were unreasonably ambitious that were executed in a really, really short time period. And what for me is now remarkable about that list of projects is that they all existed before these tools made it possible for you to learn how to build something almost instantly or ask it with one question, "Hey, can you summarize this very complicated text or this very complicated book for me, um, immediately?" Or, can I try to do all of these things that were previously impossible to me, but now I'm able to do? Like, can I spin up a... Can you make for me, like, a CAD model of this idea that I might have? Like, really capabilities that were truly beyond my reach are now in my reach. And so if those fast projects were possible before with the capabilities we used to have, shouldn't we just see an exponential increase of the number of those types of unreasonably quickly and effectively executed things, um, with what AI has given us?

   3. LRLenny Rachitsky23:57

      To your point, the hardest part is just remembering to even to try Just to be like, "Oh yeah, well let me see if Codex can do this for me." It's just like a new habit, a new, like, thing we have to build in our brain.

   4. TSTara Seshan24:08

      Tyler Cowen has this statement on his site, which is that you, most people underrate the impact of going to someone else and saying, "Hey, couldn't you... What is, like, the more ambitious version of what you're doing?" Or, "Couldn't you try this faster?" Or, "Couldn't you try this at a 10X bigger scale?" And in some ways, again, when I think of, like, what, what do PMs do that is incredibly effective now, or what can they do that is incredibly effective now, I think elevating others' ambitions or reminding them of what's possible here is a huge part of the product management role. Like, when folks say, "Hey, I, I think we can get this done in this way," or, "We can get this done by this timeline," or, "Maybe this is the first version of it." Um, part of your job now is to elevate everyone's ambitions and say, "Actually, isn't the possibility ceiling meaningfully higher?" Like, "Shouldn't we be more ambitious about what we're attempting here?" Or like, "Couldn't we try this faster?" And I think that's a, yeah, it's a, it's a great place to be. It's a great place to be in terms of what you can build, what's possible, and in terms of, um, yeah, how exciting the job becomes.

   5. LRLenny Rachitsky25:08

      That is so interesting. I remember, uh, Nick Turley was on the podcast, who was, maybe had the role before you. Uh, I think he's working on enterprise stuff now. He had this, uh, meme internally, is this maximally accelerated?

   6. TSTara Seshan25:20

      Yes. [laughs]

   7. LRLenny Rachitsky25:20

      There's, like, an emoji, I think, inside the Slack.

   8. TSTara Seshan25:23

      Yes.

   9. LRLenny Rachitsky25:23

      Is this maximally accelerated?

   10. TSTara Seshan25:24

       Is this maximally accelerated is totally a OpenAI meme.

   11. LRLenny Rachitsky25:28

       Mm-hmm.

   12. TSTara Seshan25:28

       The other OpenAI meme that, uh, Andrew Ambrosino and I love to ask the team is, like, are you mainlining it yet? Which is like, are you using this product all day, every day to get your thing done? And I think that in combination with are we being as ambitious as possible, which is about, like, the scope and the scale of what you're trying to do, are, are... is this maximally accelerated? Are we moving as fast as possible on it? And then are you mainlining it yet? Are you using it, and are you bringing all your taste to bear on whether this thing works and is something that people really want, and tightening that feedback loop as much as possible? Those to me are, like, the three memes of product development, uh, that we, we just have to spread as much as possible now.

   13. LRLenny Rachitsky26:08

       I love that. That's like the new dogfooding.

   14. TSTara Seshan26:11

       [laughs]

   15. LRLenny Rachitsky26:11

       Instead of dogfooding, you gotta mainline it.

   16. TSTara Seshan26:14

       Yeah, exactly.

   17. LRLenny Rachitsky26:15

       And that shows so deeply in the, the tweets. [laughs] This is mostly how I see your team communicate, of just, like, how obsessed they are with the product and are just constantly asking, "What can we do better? What's bugging you now? Here's a thing we're building." It's like, it's very clear how, to your point earlier, that everyone is just the founder of their product, and it- it's very clear how they act a- as an external observer.

8. 26:39 – 29:21

   Building products for models that do not exist yet

   1. LRLenny Rachitsky26:40

      Are there any other memes internally? Those are so interesting. Any others? [laughs] Uh, I don't know, cultural-

   2. TSTara Seshan26:44

      Yeah, I'm trying to think if there's other good cultural memes. Certainly a, a really important one is, like, feeling the AGI or just being conscious of, of AGI coming. Um, there are so many outcomes for, for what it could look like or how one thinks about it, but a b- huge part of what puts most people at this company is believing in that mission of AGI being beneficial and trying to do whatever it takes to make that possible, both realization of AGI and ensuring that it is beneficial for, for humanity. And in building products, another just constant refrain I have to keep in the back of my mind is, are we building for where the models are going to be in two to three months? You fail if you build for where the models are now. You fail if you build for where you think the models will be in a year. Like, both outcomes are equally wrong, and I'm sure many people have, have talked about this, but both outcomes are really equally wrong. If you're too early, you're wrong. If you build something that was, like, overly focused on a past model's capabilities, you're entirely wrong. The only way to build is two to three months. And having this meme of, like, models are gonna get way better, I need to think about the model capability as the center of this product. I need to get out of the way of the model in terms of the product constructs that I create. How do I ensure that this is right for the model in two to three months' time?

   3. LRLenny Rachitsky28:05

      How do you know what two or three months is like? That's like a challenging understanding, uh, especially while when we're on this in exponential. Is it like just a gut feeling? Is there anything, do the researchers give you a sense? How does that work?

   4. TSTara Seshan28:17

      Yeah, certainly communicating really tightly with research on where they think things are going is incredibly important. Um, like these things aren't entirely a, a, like a black box in that you kind of know, hey, we're focused on these particular things. Like, we would like models to be better at, at coding in these specific ways or better at writing in these specific ways. Um, so we, we certainly have focused efforts on making the model better at specific capabilities. And so knowing where that is and ensuring that product development is as tied as possible to what research has as its agenda and its roadmap is, is really important.

   5. LRLenny Rachitsky28:54

      A quote that I'll never forget is when Kevin Weil was on the podcast, he was chief product officer at that time. Uh, he said that this is the worst the models will ever be. And it sounds so simple, but it's just like, it's hard to just, like, wrap your head around that, that this is the worst they will ever be. Like, it's such a cliché almost now to say that, but it's, it's true. It's absurd. This is like-

   6. TSTara Seshan29:16

      Yeah

   7. LRLenny Rachitsky29:17

      ... real-

   8. TSTara Seshan29:17

      It's, it's absurd.

   9. LRLenny Rachitsky29:18

      Yeah. [laughs]

   10. TSTara Seshan29:18

       It's truly absurd.

9. 29:21 – 34:01

   How ChatGPT’s Chat and Work modes differ

   1. LRLenny Rachitsky29:21

      Oh man. Okay, um, I wanna talk about ChatGPT, the app briefly. Uh, okay, so I have it open right now.

   2. TSTara Seshan29:28

      Yes.

   3. LRLenny Rachitsky29:29

      Uh, okay, so here's what I see in it. ChatGPT, and then there's a dropdown, and there's ChatGPT and Codex. And then there's this toggle, chat and work. Tara, what is going on? What are all these things? Help us understand what each of th- each of these things are for, and where does this, where do you think this goes? Is it gonna stay like this? What, is there, like, a next step that you're imagining already?

   4. TSTara Seshan29:50

      Our north star here is that users do not need to make decisions between picking between all these different options. Ideally, there is no, there is no toggle here. That you go to the box, you type in your task, like I would like to build a really awesome app that, um- I don't know, helps my podcast guests, like, do research before episodes or something like that.

   5. LRLenny Rachitsky30:10

      Yes. Do that.

   6. TSTara Seshan30:10

      And it will, it, it will just pick the right harness. It'll pick the right model for you to be able to get that thing done. Ideally, the, the choice here is, like, not on our users to have to pick between all these different concepts and understand not only what are they trying to do, but understand the limitations and capabilities of our products. So that is certainly where we wanna go. In the, in the near term, picking between ChatGPT and Codex is really a choice for are you a... Do you wanna stay in sort of like more development-oriented UI, or do you want to have the same power and capabilities in the ChatGPT mode? And so if you're a Codex user, keep using Codex. You're not missing out on anything. Like, continue using it as much as possible. But if you're a ChatGPT user who is like, "What are these new agentic capabilities?" You should probably be in ChatGPT mode. And then when you're in ChatGPT, if you wanna have conversations, if you wanna search, that's where chat mode is the right thing. It's the, you know, same chat mode you know and love with better and better models and newer and newer capabilities every time. But in work mode, that's where under the covers, this is Codex. We've removed some of, like, the coding UI. Like, you don't- you're not gonna see a work tree pop up all of a sudden in, in work mode, but it is the same power to get things done to, um, for example, generate, like, a really complex financial model. That's all possible in work mode. And we see people, especially I, I mentioned our corporate finance team, um, use work mode to do incredible, incredible things that were previously either manual or required deep expertise from one person on the team become things that the whole team can be able to execute, or just elevate the ambitions of everyone on the team in terms of timeline or capabilities or frontier of what they can get done.

   7. LRLenny Rachitsky31:58

      Okay. That's really helpful. So there's kind of like these three modes currently. There's, like, the engineering mode, the chat mode, and then the do knowledge work mode. And the knowledge work mode, it's actually Codex doing all that work, but people may not know what Codex is, maybe not, may, may be afraid of it. Is there anything in that work mode that's not just Codex? 'Cause that's actually really interesting. Is it like, is there, like, additional harness tweaks to make it feel a little different, or is it just the same thing with a little different UI?

   8. TSTara Seshan32:23

      It's, it's really at the UI level. Um, so work mode and Codex mode, if you go to Codex and ask it to generate a, a amazing financial model to price your product or something like that, or, like, tell me, predict my revenue for the next six months or something like that, Codex will do as good a job as work mode. It's, like, really about, whilst it's doing so, what kind of UI do you wanna see in the chain of thought? What kind of technical detail do you want exposed to you? The... It's, like, incredible. It's similarly powerful, and so Codex users aren't missing out on anything by not switching modes. In fact, we do not want them to. Like, stay in Codex and do all the stuff you wanna do in Codex, and we will show you the appropriate UI based on the things you asked for. Truly, our North Star is to, like, merge all these things so that users don't have to make any of these decisions. The separation is really more about how can we meet people where they are as much as possible in terms of the products that they use, in terms of their familiarity with concepts, and make sure that we are enabling everyone to take advantage of working with agents, which has transformed entirely the way every single developer works. We should do the same thing with knowledge work.

   9. LRLenny Rachitsky33:29

      It makes sense. Uh, there's this, like, because things move so fast, like, it would... I imagine somebody's like, "Let's try Codex. This is gonna be awesome." And then it takes off, and there's 10 million monthly active users, and then they're like, "Wait, what are we doing here? We got ChatGPT, we got Codex. How do we..." So it makes sense why these things, you know... Like, it's not gonna feel obvious and perfect for a while because you have to kind of adjust as things work and things don't work, and there's these kind of transition periods of like, "Okay, cool. Now let's get people moving towards this vision of the super app," let's say.

10. 34:01 – 39:14

    How OpenAI ships so quickly at scale

    1. LRLenny Rachitsky34:01

       Um, okay. I imagine one of the hardest parts of your job is balancing this 100 billion MAU product, ChatGPT, maybe the most successful consumer product in history, with Codex, which is this new thing, and other new things that you guys wanna try. How do you think about that, just, I don't know, just balancing these very innovative, fast-moving teams and products with this, like, "Okay, there's a billion people using this. We can't change this dramatically"?

    2. TSTara Seshan34:30

       Yeah. I think one of the most interesting things here is that we, we... One of the goals of launching work in ChatGPT web and launching it in the desktop app and bringing these things together was to look at those billion people who are using ChatGPT and bring them more and more of the agent's power. Like, if you think about the first era of AI products as chat, the second era of these products is clearly working with agents and, you know, primarily has been coding agents. We'd like to bring it to more, more domains certainly, like knowledge work. And that is part of the goal of giving all these billion chat users the power of work. Certainly, the product challenge that i- that's on us is how do we not only bring it to them, but make it natural and easy to adopt, make it not a decision they have to explicitly make, we can just help them do the right thing. How do we take, decomplexify it so they don't need to think about things like harnesses, which feel like crazy concepts for, uh, a billion consumers to understand? So that, that is primarily the, the challenge. And then, of course, like, that third era that, that might come soon is how do you work with a, like, persistent coworker who is able to get things done with you, maybe collaboratively with other people? And so part of this challenge in the near term is we're introducing agents to a billion people who may not have experienced them yet. How do we do so in the easiest, most natural, and most usable way possible? Certainly, there's a lot more for us to do to, to make that happen. But part of this is also A lesson I've had maybe contrasting like pre-AI era or past product experience with this one, which is at previous companies, like polish was king. Uh, getting every UI interaction or getting every little thing completely right was way more important than shipping something early, because time didn't make as much of a difference in terms of the outcome. And so as such, like if every corner wasn't like perfectly polished and everything was- wasn't exactly correct, you might as well not ship it. But I think what's been really compelling and interesting about this era and this product experience has been getting the product in the hands of users when you have so much conviction that, hey, it's transformative, like is way better than perfect. And that urgency and that, uh, introduction of that product is, is so important. So we have a lot to do to make it more usable and easier for chat users, certainly especially for folks who are not maybe even using it for productivity, but using it for like consumer tasks. But, um, yeah, done is better than perfect. And [chuckles] then we have so much more to do.

    3. LRLenny Rachitsky37:20

       Yeah. I remember when, uh, this app first launched, there was a lot of, uh, comments about the confusion, and seeing how quickly the team iterated and respond to the feedback is exactly what, what I'm hearing here is get it out, figure out what the hell's, what pe- what's not working, how people are using it, iterate quickly. Feels like that's the, the model now.

    4. TSTara Seshan37:36

       And of course there are things that you can continue to iterate and get that feedback prior to launching, and there's a lot that we can and should always do better. But, um, iterating as quickly as possible and listening to the right signals is, regardless of whether that's pre-launch, post-launch, ideally pre-launch [chuckles] um-

    5. LRLenny Rachitsky37:53

       [chuckles]

    6. TSTara Seshan37:54

       ... is, is the, is the key thing.

    7. LRLenny Rachitsky37:56

       This episode is brought to you by Mercury, radically different banking now with Spend. I've been a Mercury customer for so many years now. I switched all my business banking to Mercury, and honestly, I could not be happier. It's what online banking feels like when it's built by product people, not by bankers. And now with Spend, you can give your team individual cards, set spending limits per person or per team, and have expense receipts automatically pulled in from Gmail or over text. You can even give your AI agents their own cards with their own limits and policies. Most founders start out the same way, one card used by everybody at the company. It works until it stops working. Someone goes over, a receipt disappears. You spend two days trying to figure out who spent what and why. Spend is expense management built directly into Mercury. All your team's cards, budgets, and reimbursements all live in the same place as your business banking. No chasing, no manual reviews, no end of month scramble. The result is a team that can move fast and a founder who is no longer the bottleneck. Learn more and get signed up at mercury.com. Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Columnea Members FDIC. The IO card is issued by Patriot Bank and a member FDIC pursuant to a license from MasterCard International Incorporated.

11. 39:14 – 42:20

    The vibe shift happening inside Codex

    1. LRLenny Rachitsky39:14

       Something I've noticed on Twitter is there's definitely been this vibe shift from Claude Code to Codex in the past few months. Used to be everyone was Claude Code this, Claude Code that. More recently, it just feels like people are leaning now towards Codex, at least on Twitter, which is a bubble, but [chuckles] it's where a lot of tech people are. I'm curious what's shifted internally in the past, I don't know, three to six months, other than Tara joining and shaping up the ship. Uh, is there anything that you can share that's just like, okay, we figured this thing out, we shifted this, we cut this thing? What, what helped shift the vibes and, uh, help Codex become as successful as it, as it's becoming?

    2. TSTara Seshan39:53

       You know, I think there's like this phrase which is, uh, before enlightenment, uh, carry wood... or carry water, chop wood. Post-enlightenment, uh, carry water, chop wood sort of thing. And actually, with the Codex app, um, the team who initially got it up and running and were working on it, uh, were super, again, user-focused, tight iteration loop, really dogfooded the thing, like mainlined the app as much as possible to get, get everything right. Folks started to realize that was happening on externally and on Twitter, and users started to really notice. But the team was always really focused on users, really focused on that iteration, and it was merely the, and to some extent, like the market catching up. That was the change. And that process has not changed internally. Everyone still constantly uses the app. Everyone in the, who's building it obviously is a developer using it for development and is constantly fixing not only their own problems, but trying to listen to other people in the company's problems and user problems. Actually, what's sort of remarkable is that the mode of operating hasn't changed. It's always been the same thing I had mentioned earlier, like are we, like are we elevating our ambition sufficiently? Are we maximally accelerating progress? And are we mainlining it as much as possible? And I think it's great that, uh, users and folks on Twitter have noticed, but that, that operation, like that full credit to the team, like that hasn't changed.

    3. LRLenny Rachitsky41:24

       What's really interesting about this answer is it's, it's the very human part of it. It's you, it's Andrew, it's Thibault, it's the team just like being obsessed with the, the customer or the product, and it's not like, it's not like AI was the answer. It's the humans that made the difference.

    4. TSTara Seshan41:39

       Yeah. I'll, I'll give the, the team deserves like full, full credit here. The, everyone on the team is incredibly thoughtful and independent, and to the point of like there are, you know, many founders at OpenAI. Like almost everyone on that team, like the desktop team especially, like acts like founders and cares about every piece and every detail. And when they notice an area that should be better, they go build it very independently and, and get the thing up and running. And if it doesn't test well internally, like people aren't using it, if people don't find it useful, they'll iterate on it, and then finally like ship it externally. But that loop is Full credit to, like, people on the team and, and individuals for making that

12. 42:20 – 45:59

    Why traditional roles are beginning to blur

    1. TSTara Seshan42:20

       happen.

    2. LRLenny Rachitsky42:20

       Something you touched on is this idea of roles overlapping, this idea of like, you know, engineers are doing APME work, you're doing probably shipping prototypes and building, maybe shipping to production. I don't know. Just it feels like that also creates a lot of challenges. I hear from a lot of people like, "What is my job now as a, as a designer? What am I, what am I responsible for? What am I not responsible for? As a marketer, what am I, what am I doing?" Is that something you notice? Is that something that you're dealing with? Um, just any thoughts along those lines.

    3. TSTara Seshan42:48

       I think the thing I've always liked the most about working at startups, and sometimes I've started at a startup that accidentally grew into a large company, but largely primarily working at startups, is that there are very few boundaries around your role, that, like, everything and nothing is your responsibility. Ultimately, you're accountable for success. And actually, like, Stripe was very, very much this way, where there are no boundaries around what a engineer could do versus a product manager could do versus a designer could do. Everyone could do anything. And so actually it kind of feels like I've always really loved that mentality, and now finally capability [chuckles] is catching up to that. But the thing I really care about is that someone needs to look after the... or have core accountability for is this product being used by users? Is it something that people want? Is it, uh, high quality? Is it effective? And whether that person is, like, an engineer or a designer or a PM or whomever, like, someone is the DRI, and then whatever work needs to be done to make that possible, you know, certainly people can pick it up based on their affinity, based on their capability. But I like a team that doesn't really mind what the boundaries are between individual roles, but everyone's just sort of focused on making the outcome happen. The converse of this is I also really love, like, the craft aspects of, like, being a PM. Like, there are so many aspects to PM craft that I know folks like Shreyas or maybe Marty Cagan or Shishir, like, all these people have really espoused that I think are, are wonderful. And sometimes, um, maybe some of these questions are... come from, "Wait, I, I so love the craft of my domain. By taking this more fluid approach to teamwork and collaboration to get something done, do I lose out on getting better and polishing my craft?" And I truly don't have an answer for that question. I think it's, like, something we're all experiencing together, which is some pieces of our craft are actually getting abstracted by models being able to do it really effectively, maybe better than, than individuals can. And your craft moves from, you know, being able to do that very specific task you did in the past to now applying it to some other part of the product or the discipline. But yeah, that, that is still a question I'm thinking about, which is how do I balance my desire to be part of a team and use these tools and feel so, um, compelled by how effective one can be now with all these products, with my love of, like, the... Yeah, it's, it's really fun handwriting code for an engineer all the time, and one doesn't really do that anymore.

    4. LRLenny Rachitsky45:28

       Yeah. That's where I was gonna go. It's just, like, unbelievable how different the engineer role is now.

    5. TSTara Seshan45:35

       Yeah.

    6. LRLenny Rachitsky45:35

       It's like you used to write code all day. That was your job.

    7. TSTara Seshan45:38

       Mm-hmm.

    8. LRLenny Rachitsky45:38

       And that is no longer your job.

    9. TSTara Seshan45:39

       Yeah.

    10. LRLenny Rachitsky45:39

        And that happened so quickly. Like, you did not write code.

    11. TSTara Seshan45:41

        I, I see people mourn, like, the flow state of writing code-

    12. LRLenny Rachitsky45:45

        Yeah

    13. TSTara Seshan45:45

        ... manually yourself versus now what, what one does. But I think it is a, um... Yeah, it's a, it's a, it's a tough transition.

    14. LRLenny Rachitsky45:54

        Yeah. And, you know, some people love it, some people don't, and that's a

13. 45:59 – 48:20

    Where humans will continue to provide unique value

    1. LRLenny Rachitsky45:59

       whole other topic. Kind of along those lines, something I like to ask people at the frontier of AI is where do you think human brains will continue to be valuable i- in the future? It's impossible to predict long term. Will, will we need humans? Hopefully. But I'd say in the n- I don't know, next couple years, just, like, where do you think human brains will continue to be most valuable?

    2. TSTara Seshan46:19

       I think humans will continue to be the most valuable as a, certainly as a, um, like, an entity of accountability. So who ultimately owns the outcome here? In some ways you can think of your agent that you're working with as, like, your, your report. Um, ultimately, who owns, like, what's... what was the end product? Was it high quality? Was it the thing that you wanted it to do and say? Like, that, that will certainly remain a, a person, at least, at least for now, and especially in industries and places that are, um, highly regulated or require, like, a direct human interface. Like, that, that makes a ton of sense to me. I think the human brain is also really valuable for expression. I'd mentioned earlier that analogy of, uh, software is not like real estate. It is more like a film where you could put money and a great film does not come out. Like, the greatest films are not the ones with the biggest budgets. And given that there's a certain, there's a certain artistry and opinionation and expression in building software where you feel like there is some authorship by a, by a person or a group of people, and that part remains, to me, so human. Like, what you choose to build and how it feels feels like such a, such a human question. Um, I also think the human brain continues to be valuable in, like, how we care for each other and relate to one another. Um, that piece of my work has remained so human and remained act- has actually become more important than ever, the part where you talk to other people on your team and collectively figure out how you can be enthusiastic about a area, how you learn and work together, how you elevate each other's ambitions. All of that feels and remains such a human thing to do. Yeah, I think the human brain will, will continue to be so valuable in that regard. That said, I, you know, can't predict [chuckles] what'll happen with the models, but those pieces feel to me to be incredibly, incredibly human.

    3. LRLenny Rachitsky48:18

       Hmm. I love that answer.

14. 48:20 – 51:38

    How Tara uses AI in her own work

    1. LRLenny Rachitsky48:20

       There's this idea that you talked about, this idea of the, th- this overhang of what AI is capable of and what we're actually, uh, doing with it. People are always... Like, it feels like one of the biggest gaps is like, okay, what should I do with it? I'm curious, what are some ways that you use AI in your work that may inspire people? Like, oh, wow, I didn't think about using it that... Like, there's kind of two buckets here. One is just, like, what's, like, the most... How your PM job has changed most thanks to AI that you're just like, "Okay, now I use AI for this stuff." And then what's, like... Is there any, like, super interesting creative uses of AI recently that you're like, "Oh, yeah, you should try this"?

    2. TSTara Seshan48:55

       One of the most exciting ways that I use AI in work is, um, I actually build Sites all the time now. I don't know if you've tried building Sites in Codex.

    3. LRLenny Rachitsky49:05

       I haven't. Talk about Sites.

    4. TSTara Seshan49:06

       Sites is a really fun, amazing product. Um, you can basically build a site certainly in work as a presentational artifact, but I also build Sites for literally anything. I built a site, um, for the team as, like, a, as a game, uh, where we all played [chuckles] a game together using a site, 'cause Sites have a database. Uh, you can build site... I actually built a site because I went on a backpacking trip recently. I built a site of the route that, like, tracked the elevation of everywhere we were going. Everyone on our, our trip, like, inputted all their food. Um, it was, like, super fast and effective. Sites kind of realized the dream of, like, malleable personal software that Alan Kay, you know, flagged in the, in the '60s of, like, the true personal computer is one that has personal software. In some ways, Sites are, like, the tangible way to make that possible. We'd all once dreamed of, like, making personal software, and certainly people with tools like Notion, et cetera, try with all these blocks to configure what that could be. But with a site, it is literally a prompt. I literally, with a prompt, say, like, "Build me this exact tool that I need to get this thing done," and it just does it. Um, they're shareable. Uh, they can use... They can auto-update. You can use, like, internal data to build, like, a dashboard, for example, with lots of metrics. And rather than, like, painstakingly laboring over some sort of, like, slide deck, a site is just a way more dynamic surface for presentation.

    5. LRLenny Rachitsky50:30

       How do you use a site? Do you have to do anything special? Or you tell it, "Make, create a site"?

    6. TSTara Seshan50:32

       In Codex, be like, "Create a site that-"

    7. LRLenny Rachitsky50:35

       Create a site.

    8. TSTara Seshan50:36

       "... um, is a, I don't know, is a mafia game for my team," and it will just do it.

    9. LRLenny Rachitsky50:40

       And, like, like, I'm thinking capital S site, but doesn't matter, I imagine.

    10. TSTara Seshan50:44

        Yeah.

    11. LRLenny Rachitsky50:44

        It just knows what sites are.

    12. TSTara Seshan50:45

        Mm-hmm.

    13. LRLenny Rachitsky50:46

        So it's... Yeah. 'Cause it used to be, "Here's a, here's some source code. Go figure out where to deploy it."

    14. TSTara Seshan50:50

        Yeah.

    15. LRLenny Rachitsky50:50

        And what you're saying here is it just hosts it for you and immediately you can use it.

    16. TSTara Seshan50:54

        Hosts it for you. You can choose whether it's public. You can choose whether it's with your team-

    17. LRLenny Rachitsky50:57

        Awesome

    18. TSTara Seshan50:57

        ... or choose whether it's private to you. Um, they're great. They've... The easy reach of building a site all the time has changed what my day-to-day looks like, which often in, in previous worlds used to look like creating lots of artifacts like docs and sheets and whatever it might be. Now I just make Sites all the time.

    19. LRLenny Rachitsky51:16

        And you can do that through, I imagine, Work? Or can you do it through, through all the surfaces, Codex, Work, ChatGPT, Chat?

    20. TSTara Seshan51:21

        You can do it through Work. You can do it through-

    21. LRLenny Rachitsky51:23

        Okay, cool

    22. TSTara Seshan51:23

        ... Codex. You can do it in the web. You can do it on mobile. [chuckles] You can do it anywhere.

    23. LRLenny Rachitsky51:27

        Okay. I just kicked off a, create a site about Tara Seshan.

    24. TSTara Seshan51:30

        Great.

    25. LRLenny Rachitsky51:31

        Is that how you pronounce your last name, by the way? [chuckles] I haven't asked you.

    26. TSTara Seshan51:33

        Uh, Tara Se- Seshan like station.

    27. LRLenny Rachitsky51:36

        Seshan. Okay, cool. Okay,

15. 51:38 – 52:39

    The magic of the /visualize command

    1. LRLenny Rachitsky51:38

       cool.

    2. TSTara Seshan51:38

       [chuckles]

    3. LRLenny Rachitsky51:38

       Um, Sites. Okay, any other quick tips, uh, while we're on this topic-

    4. TSTara Seshan51:43

       I don't know about quick tips

    5. LRLenny Rachitsky51:43

       ... for pe- Like, that was a great tip 'cause I don't think a lot of people know about Sites. That's, um, very useful.

    6. TSTara Seshan51:47

       Yeah. Sites are awesome. Um, the other thing I really love is using Visualize in Codex. Have you used /visualize?

    7. LRLenny Rachitsky51:53

       No.

    8. TSTara Seshan51:54

       Oh, /visualize is incredibly exciting. Ask... You can just do /visualize, visualize my ChatGPT usage until now, or something like that, and it will pull in, like, all the things that you've done and create, like, an amazing visualization for it. The number of times that I've been thinking about, how do I not only pull in a bunch of charts and data, but present them in a way that is understandable and useful for the story I'm trying to tell, has been infinite, and Visualize makes that incredibly simple. It is, like, surprisingly delightful to use Visualize.

    9. LRLenny Rachitsky52:25

       It's just like, it's just these are such good examples of there's so much power here we don't even know about or understand, and that's the challenge you have here. Help us.

    10. TSTara Seshan52:33

        For sure. For sure.

    11. LRLenny Rachitsky52:34

        Help us know all these things. That's why podcasts like this are also useful. Can't put it all in the product.

16. 52:39 – 57:10

    Writing to think versus writing to report

    1. LRLenny Rachitsky52:39

       Uh, I'm gonna go in a totally different direction. I wanna talk about writing. I asked, uh, Bre Wolfson, who knows you well, what to ask you. Uh, funny enough, she suggested questions for the previous podcast, uh, conversation I did with Adam Group- Adam Ward from Cursor. Uh, so she said, "Okay, you should ask her about writing/thinking. A Tara brief is iconic." Help us understand just, uh, what makes your writing, your briefs iconic, and any tips that might be helpful for people that are maybe trying to get better at writing and writing documents.

    2. TSTara Seshan53:13

       I really strongly believe that I do two types of writing at work. One is writing as thinking, and the other is writing as reporting. Writing as thinking is me writing a, like, a brief about why we should build certain product or why we should take a certain strategy or why, like, maybe a, a spicy take. Um, but writing as reporting is things like, oh, I'm summarizing the status of what our team has been up to this week, and I'm sending over a report about it. Or, this is our plan for this particular launch or announcement or something like that. Writing as reporting I happily automate or I use, I use the models all the time to make that as, as simple as it can be. But writing as thinking is something I never will automate. I really strongly believe that the, at least for me, the act of going through and outlining something, turning it into some level of prose, cutting it and editing it, continuing to iterate on it, is one of the most important steps for me to get my ... ideas in line. I think most people actually, uh, will paint with a really broad brush. Like, "I will never use the, use the models for writing," or, "I always use the models for writing." And actually to me, like, that bro- both those broad brushes are wrong. I think you should use the models as much as possible for writing as reporting. And in as much as you think with writing, as I really do, and I think a lot of people do, you should not use it. Yeah, you shouldn't replace your thinking with it. But my briefs in the past, um, because I write so much, um, as a way of thinking, uh, is that I will write a... I will, like, go into a hole, write [chuckles] a brief for a new idea or a, or a product, spend a ton of time refining that particular idea, shop it around with people, and have them attack the ideas in it as much as possible and poke holes, make it stronger, and then take it to the next person and do the same thing. And so at Stripe, this is something I did many, many, many, many times over, whether that was, like, to kick off a new product area or to suggest a big change in direction or to analyze, like, a problem, then suggest, like, a path forward. And Stripe is incredibly oriented as a writing culture, and there are many people like Jeff Weinstein who are also [chuckles] very into writing and sharing briefs at Stripe. Stripe is one of the few places where, like, a brief will go viral, um, inside the company. And so writing as thinking there is really prized, and that's where I did, like, the majority of, of that writing work. Um, at OpenAI, I think I, I still write as thinking all the time. Um, but the shareable artifact here is not really a long doc or a sort of proof of work in that way, um, partially because times have changed [chuckles] and a long doc is not a signal that you thought through something because you can easily produce a long doc that indicates that you haven't. And so actually the, the point, maybe one of the biggest changes I've experienced personally in my day-to-day, which has been a, a big ch- j- maybe jarring change, is that I used to think in a document and then do some translation of that into a presentational artifact, and that would be my indication that I had thought through a problem and this is what we're gonna do, and the team moves in that direction. And now I am way more on mocks not docs, or prototypes not docs. And if I have something that people can try and interact with, or even better, I have, like, results where we tried this, we ran an AB, here's, like, the results. This is why I think we should, like, go in this direction. That is a way better communication tool than, like, the, the doc itself. And so I still write hundreds of docs all the time, but I do it for me. Um, and I no longer do it for other people really. Like, that no longer is the best way to, to talk and communicate. That is probably the biggest change [chuckles] I've experienced personally in, um, this era versus the previous era.

17. 57:10 – 1:00:15

    How to use AI without losing your ability to think

    1. LRLenny Rachitsky57:10

       That is so interesting. I really liked your tip of getting tons of feedback on a doc. Like, you know, it sounds obvious, but you know, you can get to an iconic doc/brief by just cheating almost and getting lots of feedback on it as you're iterating it-

    2. TSTara Seshan57:24

       Yes

    3. LRLenny Rachitsky57:25

       ... to make it stronger and stronger and stronger, versus like, "Cool, here it is first time," and it's rarely gonna be amazing.

    4. TSTara Seshan57:29

       I, I previously had a manager who told me that the right thing to always do is write a doc to 70% completion and then take it to the people that you need buy-in from and get it from 70% to 100%. And that still is, like, a thing that I, I do all the time because very few great people want to interact with, like, a perfectly polished, finished idea. Like, a perfectly polished idea, their new ideas just, like, bounce off of it versus something that has more crags and more, um, rough edges that they too can polish with you together. And I think that, um, like, bringing people into the process that way where, like, a doc is, like, an underlying artifact for that is one of the best ways to collaborate that I've found.

    5. LRLenny Rachitsky58:08

       How do you think about, uh, AI brain rot and starting to over-rely on AI? That's just the challenge everybody's gonna have. Why not use this magic to help look at something and then we start to lose our ability to [chuckles] write, read long documents? Is there anything you do that you are trying to avoid that?

    6. TSTara Seshan58:28

       Yeah. I think this writing as thinking discipline is one of the main pieces that I employ in my day-to-day to make sure I'm not overly atrophying [chuckles] my, my thinking abilities. I think I will, again, outsource all writing as reporting as much as possible to the model, but writing as thinking I have to do myself. And I have this, like, personal, um, belief that if I'm going to make someone read my document, I have to at least read it first that number of times. Um, or I, I think about this in meetings too, that if I'm gonna call a meeting with, with a set of people, I need to have prepped the collective amount of time that people are going to spend in that meeting before the meeting. And so when it comes to, like, keeping my thinking sharp, like, I do that writing for the document myself first and make sure I've invested, like, the collective amount of time I expect people to read it, at least in writing it and producing it, and I don't really rely on the model either for polishing my prose, which I don't think it, it really, it really does, or, um, especially not in, like, generating the, the first version. But I do, I do of course have the model help me a lot when it's, like, summarization or, like, translation of content from one format to the other all the time.

    7. LRLenny Rachitsky59:42

       So what I'm hearing is, uh, write the idea, the brief, the plan yourself as a human. Write it yourself. Don't start with AI. Don't... And s- and even don't use it to improve on the writing. Just keep that all human.

    8. TSTara Seshan59:56

       Yeah. At least, at least for me, I start myself and I end myself. I might use AI in the middle to research specific elements or drop in some data or go pull some data or help me with-

    9. LRLenny Rachitsky1:00:07

       Or push back on some ideas.

    10. TSTara Seshan1:00:09

        Yeah, push back on some ideas. But start yourself, end yourself with a piece of writing.

    11. LRLenny Rachitsky1:00:14

        Awesome.

    12. TSTara Seshan1:00:14

        And that doesn't deteriorate

18. 1:00:15 – 1:04:16

    Tara’s biggest lesson from Sutter Hill

    1. TSTara Seshan1:00:15

       your thinking.

    2. LRLenny Rachitsky1:00:16

       Okay. One last, uh, question. I wanna ask about Sutter Hill You had this very unusual career step. [laughs] You went to you're a PMPM founder person, and then just like, okay, EIR at Sutter Hill Ventures, which is a iconic VC. Uh, I'll... People can look it up. A lot of amazing companies came out of Sutter Hill. It was, it has a very unique way of approaching founding, where basically they incubate companies, Snowflake as an example. Um, what was that, what was that about? What'd you learn from that experience?

    3. TSTara Seshan1:00:45

       Sutter Hill is an iconic firm and is intentionally a very illegible firm. Like, if you go to the Sutter Hill website, you will see nothing on the website. It is a sp- a firm that doesn't operate loudly. It tries to operate as under the radar as possible, as modestly as possible, yet is somehow responsible for some of the most iconic successes that Silicon Valley has seen. And they have this very unusual incubation model, which Mike Speiser, who is the, like, one of the amazing partners there, started and, um, has rolled out success after success. I think the thing that was most iconic to me about Sutter Hill is that people look at pr- finding product market fit as a dark art or building, like, a tens of billion dollar company as a dark art. Like, oh, it's luck. Oh, it's chance. Oh, it's all these, like, things that must come together. Yet Mike Speiser has done it multiple times, and so there is, there is, like, clearly a way to do it. There's clearly a roadmap for making that possible. There is, like, a set of things one can do to get this repeatedly. It's not just luck. It's not just a dark art. There is a, there is a playbook, as it were, and that playbook lives inside of the firm Sutter Hill, and they have figured out how to be right a lot in terms of, like, calling shots and making bets, and they've learned how to be right a lot in terms of the, like, daily compounding things that one does to create a successful company, whether that's how you set up your enterprise sales team, how you, like, position your product, how you, like, build the initial founding team. The recruiting at Sutter Hill is, like, an unparalleled excellent thing. They have a secret tool called Redical where they have a map of, you know, everyone in, uh, that they've interacted with and the 10 best people that those people have interacted with, um, that helps them be so, so effective at this. Um, so I went to Sutter Hill because in some way my career has been about how do I try to find product market fit as many times as possible, whether that was as a founder or in starting new products at Stripe or in, like, joining a startup like Watershed. And so Sutter Hill is the place where they've figured out how to find product market fit on B2B products, and I wanted to learn what I could from them.

    4. LRLenny Rachitsky1:02:57

       What'd you learn? What's the one thing you took away from that experience other than they know how to do it?

    5. TSTara Seshan1:03:00

       [laughs] They, they definitely know how to do it. I think, um, one thing that was very surprising to me that I learned there is that product market fit is sure important, but actually I really underrated product marketing fit. The idea that the way you talk about the product and the way you market it can precede actually even building the product. It should probably come from some sort of bringing together of understanding the technology deeply and then understanding, like, the enterprise sales process and then that product marketing fit, that narrative, that positioning is actually even before you build the product experience, the right thing to test. So you should go, like, pitch 100 people, figure out how to refine that pitch as much as possible, get the marketing narrative of why this thing is transformative right, and then and only then go commit the, okay, this is exactly the product shape. And Mike Speiser is, like, unbeatable at this art. Previously, I'd always kind of underrated PMM work. I was like, "Ah, it's whatever." Like, it's the glue between these functions. It's fine. And then I realized how transformative that work done excellently is to a company's outcome, and in fact can be the element that makes a company successful.

    6. LRLenny Rachitsky1:04:12

       Amazing. Uh, I so agree with that. Positioning, we talk a lot about that on this podcast.

19. 1:04:16 – 1:05:01

    ChatGPT’s site output

    1. TSTara Seshan1:04:16

       Mm-hmm.

    2. LRLenny Rachitsky1:04:16

       Okay, I'm gonna show you what, uh, sites got created real quick. [laughs] It was running while we were talking. Check this out. Look at this.

    3. TSTara Seshan1:04:22

       Oh, man.

    4. LRLenny Rachitsky1:04:23

       I was like, I was like, "Make it more awesome," and it made it more awesome. [laughs]

    5. TSTara Seshan1:04:27

       Awesome.

    6. LRLenny Rachitsky1:04:27

       Multi-product. Beautiful. Look at this. This is like-

    7. TSTara Seshan1:04:30

       Wow

    8. LRLenny Rachitsky1:04:31

       ... a legit design. Look at it. You got quotes. "Big conviction, small teams."

    9. TSTara Seshan1:04:35

       It's true.

    10. LRLenny Rachitsky1:04:36

        "Charge the buyer." [laughs] How do you feel about this being your website, your new website?

    11. TSTara Seshan1:04:40

        I do think that the picture of me at maybe 19 years old at the top is really funny, but yeah, otherwise I love, love the site.

    12. LRLenny Rachitsky1:04:49

        Okay. Good job.

    13. TSTara Seshan1:04:49

        It's looking good.

    14. LRLenny Rachitsky1:04:50

        Good job, sites.

    15. TSTara Seshan1:04:50

        I think that was, that's my, that was my badge photo from Stripe.

    16. LRLenny Rachitsky1:04:54

        Oh, wow. Amazing. Yeah, I love that it built. I already unshared it, but I love that it built the whole, like, little thing around your head. So cute.

20. 1:05:01 – 1:07:55

    Why knowledge work is becoming more like coding

    1. LRLenny Rachitsky1:05:01

       Uh, Tara, is there anything else that you wanted to share? Anything else you wanna, uh, touch on before we get to our very exciting lightning round?

    2. TSTara Seshan1:05:08

       Yeah. One thing that we've been thinking about a lot in product building, especially with ChatGPT work in this new era, is how knowledge work and coding are actually fundamentally different. And one of the surprising things we learned as a part of that is that coding is so output oriented that when you, um, ask it to do a coding task, you can verify whether it did the task correctly or well via tests. You can try it out and see if it works. Like, there is a way to validate it based on the output. But knowledge work is different in that I can't simply look at the deck in the end and see the numbers, like, oh, it's like 90% success or whatever in the deck, and actually believe that. I really need to think about the process and the inputs and the reasoning and how it went along the way. And so in terms of how that looks in the product, like, a lot of work that we have done and have to continue to do is continue to adapt the product to knowledge work, which means way more focus on making ChatGPT your collaborator, allowing you to see all the in-progress work, see its citations and inputs, help you go on the journey with the model to get to that end output such that you know in the end that, oh, wait, this thing is right, this thing is good, this thing is useful. And that shows up certainly in the UX of the product quite a bit, but also should show up in things like- ... reasoning and the chain of thought. Like, should I, should you see more citations along the way, for example, of how it got to that end state in that data? Um, is the surface of a thread which is so s- suited to coding the right place for you to see all of that for knowledge work as well? There's so many big, important product questions. And so as we think of, um, maybe bringing in human collaborators into your work, we also need to think about how we can make the model more of a collaborator with you as you get things done together.

    3. LRLenny Rachitsky1:06:58

       That is such a good point. I'm imagining an exec meeting where you're trying to pitch the exec on, "Here's what the plan is. Here's the s- here's what I think we should be doing." So much of that is helping them see, "Here's the work I did to get there. Here's all the steps." And, and so it makes sense that you need the AI to c- show you that same sort of, uh, work that it did. The proof of work, essentially, versus engineering, where like, okay, I don't need to know all of the little architectural decisions you made, just what does it look like? Is it passing all the tests that we have? So that is a really good point, just how different those two models are. Um, and also there's, like, the context. Does it have the context it needs to do the thing that you want it to do? Does it know... Does it... Can it see your email? Can it see all your Notion docs?

    4. TSTara Seshan1:07:43

       Mm-hmm.

    5. LRLenny Rachitsky1:07:43

       Uh, such a good point. So I see the challenge in your job. Make all this work as one product. [laughs] Tricky, tricky. Uh, amazing. Anything else before we get to a very exciting lightning round?

    6. TSTara Seshan1:07:54

       Yeah, let's jump

21. 1:07:55 – 1:21:43

    Lightning round and final thoughts

    1. TSTara Seshan1:07:55

       into it.

    2. LRLenny Rachitsky1:07:56

       With that, we've reached our very exciting lightning round. I've got five questions for you. Are you ready?

    3. TSTara Seshan1:08:00

       Yes.

    4. LRLenny Rachitsky1:08:02

       What are two or three books that you find yourself recommending most to other people?

    5. TSTara Seshan1:08:06

       One book I really recommend to people is Barbarian Days by William Finnegan. I don't know if you've read it. It's about a life of a man who is a New Yorker reporter, about how he fell in love with surfing as his passion. The thing I took away from the book is that, uh, one can be deeply passionate and dedicated and have something be your life purpose without you being good at it. And it is about the art of, like, falling in love with surfing and his striving for excellence and perfection whilst knowing that he will, like, never reach it. It is such a compelling and transformative story for, for how I think one should continue to, to live our lives. I, I, I really, really love that book. Um, another book that I might recommend as a, as like a book that people should read, um, I really love, uh, Anna Karenina. I've been rereading the classics lately, and I love Anna Karenina 'cause it's like a book of layers, and I think that s- a huge part of what we're gonna have to do in this new era is, like, transform ourselves or, like, take ourselves on a journey to do different things than what we were used to. And when I think about that book, I think about when I was 13 and I read it, I understood basically the plot. [laughs] When I read it at, like, 17, I understood the European history dynamics and, like, the class warfare. And then when I read it at 30, I was like, oh, this is, like, a story about, like, a woman and, uh, humans. And it just reminds me of, like, growth and that it is possible to look at the same thing through multiple different lenses as you continue to grow, um, which I think is kind of the challenge that's ahead all of us, ahead for all of us as we consider our careers as well.

    6. LRLenny Rachitsky1:09:47

       It's interesting how both these, like, I could connect to AI and the time we're living in now too. Uh, I also write- recently read Anna Karenina.

    7. TSTara Seshan1:09:54

       What did you think?

    8. LRLenny Rachitsky1:09:54

       Uh, earl- earlier this year. Amazing. I've never read it before. I saw it on a book list of, like, here's what the smartest people in the world have read, and it's, like, a whole list of books, and that was one that I hadn't read, so I'm like, "I gotta read that." Yeah. Uh, it was amazing. Uh, someone gave away the ending, which kind of made it less, like, surprising. I don't wanna give anything away. No spoilers. Um, and I also felt like it was very long and th- but now I'm reading The Power Broker, which has, like, set the, set the new precedent for a long... [laughs] Been reading it for m- half my life at this point.

    9. TSTara Seshan1:10:23

       I love the, I love The Power Broker. Another thing I highly recommend to people is if, if anyone follows the Substack, um, like Simon Hazle's Substack, where he does a slow read of important books. So he did one of War and Peace, and he's doing one of Wolf Hall, I think, or he did one of Wolf Hall, which is the Hilary Mantel book, like, take it chapter by chapter. And that's, like, the only way to read something like The Power Broker or War and Peace or even Anna Karenina. It's, like, chapter by chapter.

    10. LRLenny Rachitsky1:10:47

        Speaking of that, there's, uh, someone, I forget who told me this, there's a, a 99% Invisible book club breakdown of The Power Broker, where it's 13 episodes, an hour or two each, and they go through a couple chapters of the book one at a time and talk about it. And they have special guests like Pete Buttigieg and AOC and folks that lived in that area, and they talk about every, you know, the story. And it was so... It's so fun to read and listen to their analysis of it. And then they have Robert Caro come on a couple times as a guest.

    11. TSTara Seshan1:11:16

        Whoa, that's amazing.

    12. LRLenny Rachitsky1:11:18

        Yeah. Yeah. Hot tip. Okay. [laughs] We'll keep going with our very lightning round. Uh, favorite recent movie or TV show you've really enjoyed, if you've had time to watch anything.

    13. TSTara Seshan1:11:26

        Of course, I watched The Odyssey. I found it to be an incredible, incredible film. It is about AI as... Or my hot take is that it's about AI. Um, or Christopher Nolan's view on how AI transforms society, um, which I, I loved and I highly recommend watching The Odyssey. He is, like, the... He's just an incredible director and has bridged artistry and commercial success in a way that I think no other modern director has, like, done. I also recently watched the film Rashomon, which is the Akira Kurosawa film, um, that did, for the first time did that technique of telling a story through multiple people's perspectives, where you never know what was true in the end. Like, that technique in film was pioneered by Kurosawa, and it reminds me what one can do under constraints. That film was made in, like, the '50s. It was black and white. The, like, you can... You know there's a guy holding the camera, and yet it is so perfect, and it is such a tasteful, innovative, amazing example of ... creativity. And what I'm reminded of watching that film is, like, I have 100 times the power and tools that he had making that film in my iPhone. And like, what's my excuse for not elevating my ambitions and making better stuff?

    14. LRLenny Rachitsky1:12:42

        It all comes back, ambition. Uh, on the Odyssey, I'm still trying to get tickets. It's so hard. [laughs] I slept on it, and now it's, like, n- impossible. For, like, a month, there's no seats anywhere for the IMAX.

    15. TSTara Seshan1:12:53

        Kevin Clock got us tickets at 10:00 PM at the Metreon earlier this week. It was so good.

    16. LRLenny Rachitsky1:12:59

        Next time, call me. I'm in.

    17. TSTara Seshan1:13:00

        [laughs] Yes, for sure.

    18. LRLenny Rachitsky1:13:02

        Get me a seat.

    19. TSTara Seshan1:13:02

        For sure.

    20. LRLenny Rachitsky1:13:02

        Oh man, I have, like, bots running on it. I have a person working on it. [laughs] I have a friend. We're tr- we're all trying to find a seat.

    21. TSTara Seshan1:13:07

        It, it's amazing. You're gonna love it, and I can't wait to hear what you think after you see it, and if you agree with me that it is about AI and the collapse of morality.

    22. LRLenny Rachitsky1:13:14

        Okay. No spoilers. Uh, hopefully by the time this comes out I have seen it, but if not, if anyone has hookups, please tell me. Uh, and I'm trying to do, like, the IMAX full power Metreon sort of thing. Yeah. Okay, next question. Uh, favorite or interesting AI product that you've recently discovered. If ideally not [laughs] OpenAI product, but you know, you can also go there if you want.

    23. TSTara Seshan1:13:36

        Ooh. Um, I mean, of course my favorite AI product is ChatGPT and using cool sites and visualized stuff in, in Codex, which is amazing. But outside of OpenAI products, um, my favorite AI products are, are products that my friends make for me.

    24. LRLenny Rachitsky1:13:52

        Mm-hmm.

    25. TSTara Seshan1:13:52

        'Cause now actually people can do that. I think that's so cool. I'm such a huge fan of, like, the cozy software movement where you, like, make software tools for, like, five of your friends and you guys use it together. And so I have a friend named Sebastian who, um, made a really cool, uh, AI app that turns anything into a podcast and puts it in your, like, a little podcast app for you. And he also made a really great private social network for our friends, and it's called Gats. It is exactly what I think the future should be, which is people should make software that exactly meets their and their friends' needs.

    26. LRLenny Rachitsky1:14:26

        What does Gats stand for? Is that some inside joke?

    27. TSTara Seshan1:14:29

        It is not, or at least if it is an inside joke, I don't know it. [laughs] But it is the place that I... It's, it's like private Twitter maybe for, like, a, a group of, a small group of friends, and I, I learn the most interesting things on that product.

    28. LRLenny Rachitsky1:14:42

        It's like a WhatsApp but not. [laughs]

    29. TSTara Seshan1:14:44

        Yes, exactly.

    30. LRLenny Rachitsky1:14:45

        Like, it's only for a few.

Episode duration: 1:21:44