Lenny's Podcast

Jackson Shuttleworth: Why streaks are Duolingos growth lever

Behind 600 streak experiments and copy changes from Continue to Commit to my goal; nine million users now hold a year-plus streak across Duolingo.

Dec 15, 2024·1h 28m·Watch on YouTube ↗

📖 CHAPTERS

1. 1
   0:00 – 6:00

   Jackson’s background and an overview of Duolingo’s streak feature

2. 2
   6:00 – 9:58

   The impact of streaks on Duolingo’s success

3. 3
   9:58 – 14:50

   The origin and evolution of streaks

4. 4
   14:50 – 24:38

   Key experiments and insights

5. 5
   24:38 – 28:36

   User psychology and engagement strategies

6. 6
   28:36 – 33:07

   Duolingo’s product review structure

7. 7
   33:07 – 46:59

   Designing for clarity and adaptability

8. 8
   46:59 – 50:47

   Developing the Streak Freeze feature

9. 9
   50:47 – 54:08

   Balancing monetization and retention

10. 10
    54:08 – 58:15

    Notification strategies

11. 11
    58:15 – 1:00:40

    The Perfect Streak feature

12. 12
    1:00:40 – 1:04:47

    Enhancing the user experience

13. 13
    1:04:47 – 1:18:57

    Team operations and experimentation

14. 14
    1:18:57 – 1:21:00

    Who can benefit from streaks

15. 15
    1:21:00 – 1:28:31

    Lightning round