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Albert Cheng: Why amplifying users beats forcing virality

Through Chess.com losses and Grammarly sampled paid features for free users: retention is gold for subscriptions, explore-exploit picks the right mountain.

Albert ChengguestLenny Rachitskyhost
Oct 5, 20251h 25mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 4:25

    Introduction to Albert Cheng

  2. 4:25 – 9:37

    From classical pianist to growth leader

  3. 9:37 – 15:19

    The explore and exploit framework for growth

  4. 15:19 – 16:34

    How to know when to explore vs. exploit

  5. 16:34 – 20:42

    Using AI to accelerate growth experimentation

  6. 20:42 – 24:36

    Grammarly’s biggest monetization win

  7. 24:36 – 28:03

    Freemium vs. trial models for subscription products

  8. 28:03 – 32:06

    What retention rates you need for subscription success

  9. 32:06 – 34:35

    The importance of resurrected users

  10. 34:35 – 45:53

    Differences between Duolingo, Grammarly, and Chess.com

  11. 45:53 – 51:19

    How AI is changing Chess.com

  12. 51:19 – 53:47

    How AI is changing the growth role

  13. 53:47 – 57:22

    Tips for running successful experiments at scale

  14. 57:22 – 1:01:19

    How to shift company culture toward experimentation

  15. 1:01:19 – 1:04:41

    Key lessons from running experiments at scale

  16. 1:04:41 – 1:07:50

    The three pillars of successful gamification

  17. 1:07:50 – 1:10:38

    The most counterintuitive lesson about building teams

  18. 1:10:38 – 1:13:28

    Deciding what size company is a good fit

  19. 1:13:28 – 1:16:42

    Failure corner

  20. 1:16:42 – 1:25:24

    Lightning round and final thoughts

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