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Jessica Hische: Why a logo is a feeling before it is a shape

Through Hische's lens on lettering, typography, logos, and brand feel; brands register as feelings before shapes, refreshing when avatars or newsletters break.

Jessica HischeguestLenny RachitskyhostChristina (OneSchema)guest
Oct 20, 20241h 21mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 1:32

    Jessica’s background

  2. 1:32 – 9:45

    The logo refresh process

  3. 9:45 – 11:45

    When to refresh your logo

  4. 11:45 – 18:04

    High-level overview

  5. 18:04 – 24:25

    Approaching Lenny’s brand refresh

  6. 24:25 – 37:53

    How to see like a designer

  7. 37:53 – 44:07

    Lenny’s new logo: where we landed

  8. 44:07 – 50:04

    Brand’s role in company success

  9. 50:04 – 57:14

    Jessica’s flexible pricing strategies and collaborative design process

  10. 57:14 – 1:01:48

    Balancing multiple creative projects

  11. 1:01:48 – 1:05:50

    Using AI in creative work

  12. 1:05:50 – 1:08:24

    Upcoming projects and final thoughts

  13. 1:08:24 – 1:21:47

    Lightning round

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