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Alistair Croll: Why startups need zero-day marketing tactics

Through Croll's lens of awareness, novelty, and disagreeability; subversive startups find zero-day exploits that turn unfair attention into profitable demand.

Alistair CrollguestLenny Rachitskyhost
Nov 3, 20241h 15mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 2:00

    Alistair’s background

  2. 2:00 – 6:17

    The story behind Alistair and Emily’s book Just Evil Enough

  3. 6:17 – 7:43

    Examples of subversive tactics

  4. 7:43 – 10:36

    The importance of unfair advantage

  5. 10:36 – 14:24

    The origin of the title “Just Evil Enough”

  6. 14:24 – 19:16

    System awareness and novelty

  7. 19:16 – 22:37

    How to use this thinking successfully

  8. 22:37 – 25:49

    Normalizing disagreeable thinking

  9. 25:49 – 32:43

    Recon canvas and market scanning

  10. 32:43 – 57:01

    11 tactics for subversive marketing

  11. 57:01 – 1:05:01

    Implementing subversive strategies

  12. 1:05:01 – 1:08:19

    Ethical considerations in marketing

  13. 1:08:19 – 1:15:28

    Lightning round

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