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Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG)

Ami Vora is the Chief Product Officer of Faire, which connects independent retailers and brands around the world. Before Faire, Ami spent over 15 years at Meta, including as VP of Product and Design for WhatsApp (2B+ users), VP of Product for Facebook’s ads system (now $130B of annual revenue), and director at Instagram. She began her career working on developer tools at Microsoft. In our conversation, we discuss: • Why execution eats strategy for breakfast • Using metaphor to rally teams around one shared goal • How to build cross-functional relationships • “Dinosaur brain,” “Toddler soccer,” and the “hill climbing” metaphors • A tactic for handling disagreement • Tips for working well with product-minded founders as a product leader • The story of Ami’s incredible 15-year journey from temp to VP at Meta • Much more — Brought to you by: • Sidebar—Accelerate your career by surrounding yourself with extraordinary peers https://www.sidebar.com/lenny • Anvil—The fastest way to build software for documents: https://www.useanvil.com/lenny • User Testing—Human understanding. Human experiences: https://www.usertesting.com/lenny Find the transcript and references at: https://www.lennysnewsletter.com/p/authenticity-and-curiosity-ami-vora Where to find Ami Vora: • LinkedIn: https://www.linkedin.com/in/amvora/ • Substack: https://amivora.substack.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Ami’s background (02:00) The myth of perfection in success (07:55) Emotionally connecting with the job (09:55) Embracing curiosity in moments of challenge (13:16) Thinking in feedback loops (17:17) The “dinosaur brain” metaphor in product reviews (20:20) Strategies for conducting effective product reviews (26:33) Using metaphors and imagery to communicate your vision (29:35) The power of having a shared narrative (31:55) WhatsApp: an example of metaphor in action (34:44) Emulating people that inspire you (36:19) WhatsApp video calling (37:35) Why execution is greater than strategy (41:36) Time allotment for strategy vs. execution (45:10) How to become a better strategic thinker (47:59) The intricacies of implementing feedback (51:53) Being a female leader in tech (55:13) Advice for young women in tech (56:07) Setting goals and aligning incentives (01:01:40) Acknowledging hard truths (01:05:46) Lessons from transitioning to Faire (01:08:40) The importance of a good CPO/CEO relationship (01:11:17) Vetting heads of product and maintaining customer focus (01:12:40) How Ami went from intern to leading major products at Meta (01:14:53) The one thing you should do to be successful in product (01:17:25) Lightning round Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Lenny RachitskyhostAmi Voraguest
Jun 22, 20241h 23mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Ami Vora on curiosity, metaphors, and execution-driven product leadership

  1. Chief Product Officer of Faire, Ami Vora, reflects on her path from temp at Facebook to leading products at Facebook Ads, WhatsApp, and now Faire, emphasizing authenticity, curiosity, and learning by doing.
  2. She explains how subordinating ego, assuming others know something you don’t, and using genuine curiosity (“Fascinating, tell me more…”) transforms disagreement into collaboration and better outcomes.
  3. Ami details practical approaches to product reviews, strategy vs. execution, goal-setting, and org design, stressing narrative, metaphors, and principles as tools for scaling decision-making.
  4. She also discusses the realities of being a woman leader in tech, managing conflicting feedback, growing without shrinking yourself, and the importance of staying close to customers as companies scale.

IDEAS WORTH REMEMBERING

5 ideas

Subordinate your ego to the outcome and lead with curiosity.

Ami shifted from needing to be right to prioritizing the best outcome, assuming others know something she doesn’t and asking, with genuine interest, why they think differently—turning conflict into a chance to learn and get to better decisions together.

Use the “dinosaur brain” model: you own the recommendation; your manager owns context.

Executives can only hold a few facts in their heads; your job is not to dump information but to synthesize it into a clear, opinionated recommendation while they contribute broader context, patterns, and cross-company constraints.

Design product reviews to teach principles, not just make decisions.

Instead of treating reviews as approval gates for every choice, bring one focused decision and aim to leave with shared principles, trade-offs, and risk appetite so future decisions can be made autonomously and coherently by the team.

Anchor strategy and product direction in metaphors that capture how users should feel.

By asking when users have felt the desired feeling before (e.g., “face-to-face conversation” for WhatsApp or “Dolores Park with friends” for a social app), you create a narrative that guides design, UX, and decisions without prescribing every detail.

Execution beats perfect strategy—especially when you need to learn.

Perfect strategy with weak execution never reaches customers and yields no learnings; “good-enough” strategy with strong execution lets you discover what’s wrong with the strategy, iterate fast, and eventually converge on both great strategy and outcomes.

WORDS WORTH SAVING

5 quotes

I think the hard part is sublimating your ego a little bit and saying it's more important to get to the outcome than to be right.

Ami Vora

Working with Ami, she could have the most profound disagreement in the world and she would respond, ‘Fascinating, you have to tell me more why you think that.’

Boz (as quoted by Lenny Rachitsky)

My manager owns context. I own the recommendation.

Ami Vora

Execution eats strategy for breakfast… customers don't care about your five-year plan. They care about the product that's in their hands.

Ami Vora

As you get more senior, the only problems you'll see are ones that are fundamentally unsolvable… all you can do is choose which branch of suboptimal you're going to put your name on.

Ami Vora

Authenticity, imperfection, and non-linear career paths in product leadershipCuriosity-led disagreement: subordinating ego and learning from othersRunning effective product reviews and the “dinosaur brain” of executivesUsing metaphors, stories, and emotional emulators to align teamsExecution versus strategy and building an execution machineGoal setting, incentives, and avoiding “toddler soccer” in org designChallenges and feedback dynamics for women leaders in tech

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