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Madhavan Ramanujam: Why launching AI at $20 wires in failure

Anchor an AI launch at $20 a month and underpricing wires in for years; outcome-based pricing sits top-right of an autonomy and attribution two-by-two.

Madhavan RamanujamguestLenny Rachitskyhost
Jul 27, 20251h 11mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 4:30

    Introduction to Madhavan and his work

  2. 4:30 – 9:20

    The core thesis of Scaling Innovation

  3. 9:20 – 12:06

    Common traps founders fall into

  4. 12:06 – 15:00

    Beautifully simple pricing

  5. 15:00 – 26:51

    Mastering negotiations

  6. 26:51 – 27:35

    Other strategies for effective pricing and monetization

  7. 27:35 – 31:33

    How AI pricing is different

  8. 31:33 – 36:25

    Handling POCs

  9. 36:25 – 38:58

    The importance of mastering monetization

  10. 38:58 – 43:13

    Choosing the right AI pricing model

  11. 43:13 – 44:48

    Current trends in AI pricing

  12. 44:48 – 50:23

    Strategizing for outcome-based models

  13. 50:23 – 51:37

    Packaging strategies for scaling

  14. 51:37 – 53:40

    Adapting pricing strategies over time

  15. 53:40 – 58:00

    Key axioms for pricing success

  16. 58:00 – 1:01:33

    Takeaways for founders

  17. 1:01:33 – 1:11:43

    Lightning round and final thoughts

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