Skip to content
Lenny's PodcastLenny's Podcast

Jake Knapp & John Zeratsky: How a 2-day sprint sorts ideas

Note-and-vote silence and a Mad Libs founding hypothesis force a two-by-two map; teams lock customer differentiators before AI churns out a generic prototype.

Jake KnappguestJohn ZeratskyguestLenny Rachitskyhost
Jul 13, 20251h 41mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 4:41

    Introduction to Jake Knapp and John Zeratsky

  2. 4:41 – 11:06

    Origins of the Design Sprint

  3. 11:06 – 14:40

    The Foundation Sprint process

  4. 14:40 – 16:57

    Phase one: The basics

  5. 16:57 – 28:50

    Case study: Latchet

  6. 28:50 – 36:24

    Phase two: Differentiation

  7. 36:24 – 40:15

    The importance of differentiation

  8. 40:15 – 43:37

    Thoughts on price differentiation

  9. 43:37 – 46:04

    Case study: Mellow

  10. 46:04 – 49:30

    Custom differentiators

  11. 49:30 – 52:02

    The mini manifesto

  12. 52:02 – 54:50

    Phase three: Approach to the project

  13. 54:50 – 1:02:39

    Magic lenses activity

  14. 1:02:39 – 1:10:00

    Prototyping and testing

  15. 1:10:00 – 1:15:15

    Real-world examples and success stories

  16. 1:15:15 – 1:17:15

    Motivation behind The Foundation Sprint

  17. 1:17:15 – 1:19:28

    The outcome of the sprint: The founding hypothesis

  18. 1:19:28 – 1:28:19

    The Design Sprint

  19. 1:28:19 – 1:36:50

    The role of AI in prototyping

  20. 1:36:50 – 1:41:33

    Final thoughts and resources

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.

Add to Chrome