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Lenny's PodcastSeth Godin: Why brand is promise and quality is meeting spec
Through Purple Cow tension, Jaguar logos, and AI as electricity; Godin argues taste, spec, and remarkable products beat brand polish as a moat.
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Episode Details
EPISODE INFO
- Released
- December 8, 2024
- Duration
- 45m
- Channel
- Lenny's Podcast
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
Seth Godin is a legend. He’s a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:
- How to build remarkable products that spread
- The four critical strategic choices that determine your future
- How to develop good taste and high standards
- The role of tension in great strategy
- How Seth used Claude to write his newest book
- Much more
— Brought to you by:
- DX—A platform for measuring and improving developer productivity: https://getdx.com/lenny
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Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products Where to find Seth Godin:
- Blog: http://seths.blog/
- LinkedIn: https://www.linkedin.com/in/sethgodin
- Website: https://www.sethgodin.com
Where to find Lenny:
- Newsletter: https://www.lennysnewsletter.com
- X: https://twitter.com/lennysan
- LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
In this episode, we cover: (00:00) Seth’s background (05:17) Understanding good taste and upholding high standards (08:09) Become the best at whatever you do (09:48) Seth’s journey as a product manager (14:09) What people often get wrong when building products (16:00) Building a brand in the age of AI (19:04) Using AI to enhance writing (22:40) Four critical elements for an effective strategy (27:38) The role of tension in strategy (29:15) The concept of the purple cow (33:11) "Safe is risky" (34:56) The power of systems (37:07) Better waves make better surfers (38:10) Rebranding vs. re-logoing (43:07) Empathetic leadership (44:14) Conclusion and farewell Referenced:
- Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/
- Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao
- Spinnaker: https://spinnaker.io
- Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury
- Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke
- Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov
- Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny
- Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock
- Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/
- RTFM: https://en.wikipedia.org/wiki/RTFM#
- Intercom: https://www.intercom.com
- Claude: https://claude.ai
- ChatGPT: https://chatgpt.com
- Anthropic: https://www.anthropic.com
- Steam: https://store.steampowered.com
- P.F. Flyers: https://pfflyers.com
- Steve Blank’s website: https://steveblank.com
- Marissa Mayer on X: https://x.com/marissamayer
- Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo
- IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers
- Oreo’s Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3
- Tesla’s New ‘Ludicrous Mode’ Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar
Recommended books:
- This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N
- Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170
Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
SPEAKERS
Lenny Rachitsky
hostSeth Godin
guest
EPISODE SUMMARY
In this episode of Lenny's Podcast, featuring Lenny Rachitsky and Seth Godin, Seth Godin: Why brand is promise and quality is meeting spec explores Seth Godin on taste, tension, and building truly remarkable products Seth Godin joins Lenny Rachitsky to connect product management, marketing, and strategy through the lenses of taste, tension, and systems thinking.
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