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The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (Stanford)

Jeffrey Pfeffer teaches the single most popular (and somewhat controversial) class at Stanford’s Graduate School of Business: The Paths to Power. He’s also the author of 16 books, including 7 Rules of Power: Surprising—But True—Advice on How to Get Things Done and Advance Your Career. He has taught at Harvard, the London Business School, and IESE and has written for publications like Fortune and the Washington Post. Recognized by the Academy of Management and listed in the Thinkers50 Hall of Fame, Jeffrey also serves on several corporate and nonprofit boards, bringing his expertise to global audiences through seminars and executive education. In our conversation, we discuss: • Jeffrey’s seven rules of power • How individuals can acquire and use power in business • Networking, and how to do it effectively • How to build a non-cringe personal brand • How to increase your influence to amplify your impact • Examples and stories of people building power • Tradeoffs and challenges that come with power — Brought to you by: • Uizard—AI-powered prototyping for visionary product leaders: https://uizard.io/lenny • Webflow—The web experience platform: https://webflow.com • Heap—Cross-platform product analytics that converts, engages, and retains customers: https://www.heap.io/lenny Find the transcript and references at: https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer Where to find Jeffrey Pfeffer: • X: https://x.com/JeffreyPfeffer • LinkedIn: https://www.linkedin.com/in/jeffrey-pfeffer-57a01b6/ • Website: https://jeffreypfeffer.com/ • Podcast: https://jeffreypfeffer.com/pfeffer-on-power/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Jeffrey’s background  (02:54) Understanding discomfort with power (04:56) Power skills for underrepresented groups (07:51) The popularity and challenges of Jeffrey’s class at Stanford (12:21) The seven rules of power (13:03) Success stories from his course (15:43) Building a personal brand (21:11) Getting out of your own way (26:04) Breaking the rules to gain power (30:34) Networking relentlessly (40:10) Why Jeffrey says to “pursue weak ties” (42:00) Using your power to build more power (44:34) The importance of appearance and body language (47:15) Mastering the art of presentation (55:12) Examples of homework assignments that Jeffrey gives students (59:11) People will forget how you acquired power (01:03:58) More good people need to have power (01:10:49) The price of power and autonomy (01:17:13) A homework assignment for you Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Lenny RachitskyhostJeffrey Pfefferguest
Jun 13, 20241h 22mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 4:56

    Why power skills matter (and why they make people uneasy)

    Lenny and Jeffrey set the premise: power and political skill correlate with promotions, pay, career satisfaction, and lower stress. Jeffrey explains why the topic triggers discomfort—because the realities of gaining power don’t match how we wish the world worked, and because we’ve seen power used badly.

    • Political skill is empirically linked to positive career outcomes
    • Discomfort comes from the gap between moral ideals and real-world incentives
    • Power is a tool; misuse doesn’t make the tool inherently evil
    • Learning power helps you be effective in the world as it is
  2. 4:56 – 7:42

    Power as an equalizer for underrepresented groups

    Jeffrey argues that those facing structural disadvantages need power skills the most. He shares examples from programs supporting people of color in the NFL and explains why “the world is stacked,” making influence-building a practical necessity.

    • Power skills are especially critical when the system is biased against you
    • Underrepresented leaders often can’t rely on merit alone to advance
    • Institutional support programs still require individual power-building
    • The goal is increased opportunity and impact, not manipulation
  3. 7:42 – 12:22

    Inside Stanford’s “Paths to Power”: popularity, pain, and suspending judgment

    Jeffrey describes why the class is oversubscribed and why it’s “not for everyone.” He emphasizes that students must be open to learning, and explains how being judgmental blocks relationships with people who are on your “critical path.”

    • Social proof drives demand for the course
    • If you’re psychologically closed off, you won’t learn anything
    • Suspend personal judgment when you need someone’s cooperation
    • Effective leaders control what they reveal about their opinions of others
  4. 12:22 – 13:02

    The seven rules of power (the full framework)

    Lenny reads Jeffrey’s complete “Seven Rules of Power” list to establish the roadmap. They frame the rules as learnable, practical skills rather than fixed personality traits.

    • Get out of your own way
    • Break the rules
    • Appear powerful
    • Build a powerful brand
    • Network relentlessly (plus using power and success excusing past actions)
  5. 13:02 – 15:54

    “Doing Power” and the knowing-doing gap: learning by practice

    Jeffrey explains the course’s central mechanism: students must practice power, not just understand it. He shares an extreme success story (Derrick Kan) to show how applied influence can create outsized outcomes quickly.

    • The “doing power” project makes learning stick
    • Knowing isn’t enough—skills decay without use
    • Ambitious, real-world projects are encouraged
    • Case example: leveraging power-building into top-tier roles fast
  6. 15:54 – 21:11

    Create a personal brand people can’t ignore

    Jeffrey argues that hierarchy is unavoidable and visibility is required for advancement: no one promotes people they don’t know. He illustrates brand-building through concrete stories (Keith Ferrazzi, Tristan Walker) and clarifies that substance must pair with visibility.

    • Differentiation and recognition are prerequisites for promotion
    • Brand isn’t just posting online—it’s creating distinct value and recall
    • Examples: inventing signature initiatives and landing partnerships pre-hire
    • Visibility without substance fails; substance without visibility is invisible
  7. 21:11 – 26:04

    Rule 1—Get out of your own way: imposter syndrome, apologizing, and needing to be liked

    They unpack self-sabotaging behaviors that drain power: treating power as “dirty,” imposter syndrome, and constant apologizing. Jeffrey reframes the “be liked” impulse and pushes competence and respect over approval-seeking.

    • If you avoid power, you avoid career success behaviors
    • Imposter syndrome and “peremptory apology” undermine credibility
    • Stop disempowering self-talk—others mirror your self-beliefs
    • Don’t aim to be disliked, but don’t prioritize being liked over performance
  8. 26:04 – 30:34

    Rule 2—Break the rules strategically: stand out, ask, and disrupt

    Jeffrey explains why rule-breaking builds power: it makes you memorable and avoids playing a game designed by incumbents. He highlights “just ask” as a simple rule-break with asymmetric upside and shares Jason Calacanis as a case of consistent norm-defiance.

    • Rule-breaking increases memorability and distinctiveness
    • Many norms protect those already advantaged
    • Asking for help/opportunity works more than people expect
    • Jason Calacanis as an example of unconventional strategy in VC
  9. 30:34 – 40:04

    Rule 5—Network relentlessly (without the cringe): generosity and brokerage

    Jeffrey reframes networking as generosity and connecting others, not transactional schmoozing. He shares Omid Kordestani’s story as a dramatic example of how relationship-building can eclipse “doing the job” in impact and opportunity.

    • Networking starts with: ‘How can I help?’
    • Broader networks increase knowledge and opportunity surface area
    • Become a connector/broker—like VCs, bankers, and agents do
    • Story: Omid Kordestani’s networking path to becoming Google’s early business leader
  10. 40:04 – 42:00

    Why “weak ties” unlock the best opportunities

    Jeffrey explains the research behind weak ties: close contacts often have redundant information, while distant connections provide novel access. He cites Mark Granovetter’s findings showing that referrals—especially via weak ties—lead to better jobs than formal applications.

    • Strong ties share your same circles; weak ties expand them
    • Weak ties provide non-redundant information and access
    • Network referrals outperform cold applications in job quality
    • Granovetter’s ‘Strength of Weak Ties’ as the classic evidence base
  11. 42:00 – 55:12

    Rule 6 + Rule 3—Use your power, and show up powerfully

    They cover the compounding effect of power: success attracts resources, allies, and more responsibility. Then they move into performance and presence—body language, eye contact, command of material, and presentation choices that signal control and credibility.

    • Power grows when you mobilize resources and deliver outcomes
    • Success attracts people who want to affiliate with winners
    • Appearance and presence strongly shape perception (often more than content)
    • Tactics: eye contact, no notes, confident voice/posture, controlled space, humor
  12. 55:12 – 59:09

    Turning principles into behavior: course homework that forces real change

    Jeffrey details how the class operationalizes each concept with assignments and coaching. Students set goals, solicit ratings and feedback, craft brand statements, practice “acting with power” on video, and design resource-creating projects.

    • Goal-setting: define what ‘success’ looks like by the end of the course
    • Self-assessment and development planning on power-related attributes
    • Resource-creation projects (and learning ‘ask forgiveness vs. permission’)
    • Brand statement drafting + iteration, and video practice with feedback/coaching
  13. 59:09 – 1:03:57

    Rule 7—Success excuses (almost) everything: why people forget how power was gained

    Jeffrey explains why many fear backlash for power-seeking, and argues the world is not “homeostatic”—beliefs and status become self-fulfilling. He offers political and business examples where past actions are forgiven or ignored once someone is seen as powerful.

    • People fear an Icarus-style fall, but status often compounds instead
    • Perception is self-fulfilling: power begets more power
    • Examples: political reversals and reputational resets after success
    • People overlook flaws to be close to money, influence, and winning
  14. 1:03:57 – 1:10:51

    More good people need power: Trump as a mirror, and Laura Esserman as the counterexample

    They address the discomfort of learning power through the lens of Trump’s effectiveness at the rules. Jeffrey counters with Laura Esserman’s story—how adopting power skills reduced friction and amplified her impact in medicine—reinforcing the argument that influence can serve good ends.

    • Trump exemplifies many power rules, which makes people recoil
    • Core reframing: power skills are neutral; intent determines use
    • Laura Esserman: moving from resistance to strategic influence to scale impact
    • Quote/theme: ‘If you want power used for good, more good people need power’
  15. 1:10:51 – 1:17:09

    The price of power: autonomy, scrutiny, and the cost to your family

    Lenny asks why Jeffrey isn’t chasing maximal power; Jeffrey explains the tradeoff between power and autonomy. He describes the loss of time control, privacy, and increased scrutiny that comes with high status, plus the emotional costs borne by partners and children.

    • Tradeoff: you can have power or autonomy, but rarely both
    • High power brings scheduling control by others, constant obligations, and visibility
    • Scrutiny increases as you rise—old behavior becomes examinable
    • Power can impose real costs on relationships and family well-being
  16. 1:17:09 – 1:22:30

    A practical assignment for listeners: get coaching and build a support system

    Jeffrey ends with actionable guidance: don’t attempt uncomfortable growth alone. He recommends coaching or a personal “board of directors” for accountability, social support, and skill development, then closes with where to find his resources.

    • If power-building feels uncomfortable, add support—not willpower
    • Get a coach or trusted advisors to hold you accountable
    • Skill-building requires doing, not just reading
    • Resources: book, website course outline, LinkedIn, and applying the material in real life

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