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WP Engine's Jason Cohen: Why churn caps every company's size

Diagnose stalled growth in order, logo churn first, then pricing and positioning; retention last. Jason Cohen's framework from building 2 unicorns.

Lenny RachitskyhostJason Cohenguest
Jan 25, 20261h 46mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 5:19

    Introduction to Jason Cohen

  2. 5:19 – 8:25

    Jason’s writing journey

  3. 8:25 – 18:17

    Questions to ask when your product stops growing

  4. 18:17 – 20:27

    Getting real customer feedback

  5. 20:27 – 26:54

    Analyzing cancellation reasons

  6. 26:54 – 29:35

    Onboarding and activation

  7. 29:35 – 35:46

    Quick summary

  8. 35:46 – 41:46

    Revisiting pricing strategies

  9. 41:46 – 47:52

    Positioning strategies

  10. 47:52 – 52:06

    Why pricing is inseparable from your strategy

  11. 52:06 – 1:00:25

    The importance of net revenue retention (NRR)

  12. 1:00:25 – 1:04:34

    Asking whether or not this is good for the customer

  13. 1:04:34 – 1:06:42

    Leveraging existing customers

  14. 1:06:42 – 1:09:41

    Are your acquisition channels saturated? The “elephant curve”

  15. 1:09:41 – 1:12:04

    Why all marketing channels eventually decline

  16. 1:12:04 – 1:13:36

    Direct vs. indirect marketing channels

  17. 1:13:36 – 1:19:04

    Getting creative with new channels

  18. 1:19:04 – 1:25:57

    Do you actually need to grow?

  19. 1:25:57 – 1:29:27

    Deciding when to quit

  20. 1:29:27 – 1:33:21

    Book announcement

  21. 1:33:21 – 1:34:35

    AI corner

  22. 1:34:35 – 1:37:43

    Contrarian corner

  23. 1:37:43 – 1:46:03

    Lightning round and final thoughts

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