Lenny's PodcastSachin Kansal: Why Uber's CPO ships 300 fix-its every half
After 800 dogfood trips behind the wheel for Uber, he writes 40-page bug reports: every product team now ships 300 fix-its as a six-month OKR.
At a glance
WHAT IT’S REALLY ABOUT
Uber’s CPO on extreme dogfooding, speed, and product judgment
- Uber CPO Sachin Kansal describes how he personally completes hundreds of Uber rides and Uber Eats deliveries to deeply ‘dogfood’ the product, turning real-world pain points into prioritized fixes and cultural norms. He explains his “ship, ship, ship” philosophy: once you understand a problem, the only thing that matters is how fast you can get real code into customers’ hands. Kansal shares career advice for PMs (optimize for reps and micro-decisions), his view that end-user understanding and judgment will matter even more in an AI world, and how Uber balances qualitative dogfooding with hard metrics, OKRs, and profitability. The conversation also covers Uber’s hybrid strategy for autonomous vehicles, the company’s shift to efficiency, and practical tips for being a better Uber rider and Eats customer.
IDEAS WORTH REMEMBERING
5 ideasDogfooding must go beyond casual use and be systematized.
Kansal regularly spends half-days driving and delivering, takes extensive screenshots, writes long feedback docs, tags owners, and follows through until fixes ship—turning anecdotal experience into structured product improvements.
Leadership has to model user empathy, not just demand it.
He expects not only PMs but senior leaders to dogfood, run driver/merchant roundtables, and physically sit with users (e.g., restaurant staff, IT admins) to internalize the emotional and practical realities of their work.
“Ship, ship, ship” means obsessing over cycle time, not recklessness.
Once a problem is validated, the bottleneck is usually slow decisions and alignment—not building; he attacks this with tightly run product reviews, clear one-way vs two-way door decisions, and, when needed, hands-on unblocking (like writing PRDs or running daily standups).
Great PMs are built by many reps and micro-decisions, not a few big ideas.
Kansal urges early PMs to join environments where they can ship multiple products quickly; thousands of small calls (copy, button placement, rollout markets) compound into strong judgment and product sense.
Qualitative emotion plus quantitative data is more powerful than either alone.
He uses a spectrum from telemetry to surveys to focus groups to one-on-one conversations—and finally his own visceral experience behind the wheel—to detect issues that metrics alone would never surface or properly prioritize.
WORDS WORTH SAVING
5 quotesYou don't ship documents. You don't ship brainstorming meetings. What you ship is code in your product.
— Sachin Kansal
What makes a great product manager is not five amazing strategic ideas. It's the thousand micro decisions that you made.
— Sachin Kansal
Until I get behind the wheel, what I miss is the visceral reaction that you get when something happens.
— Sachin Kansal
My biggest enemy is the cycle time from ‘we know this is a good thing’ to users actually seeing it.
— Sachin Kansal
Our relationship with our end users is not reciprocal. You think about them all day. They think about you for maybe 15 minutes—if that.
— Sachin Kansal
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